Concept/Brief
General Overview Ten years of Hotflush Recordings Produce a commemorative, limited edition pack to celebrate the 10th anniversary of Hotflush Recordings. The pack should be a print-based product that crosses over to digital media in some form. Research and develop a range of products that will be either contained in the pack or work as a promotional tool; for example posters, web banners, vinyl sleeves, cd cases etc.
Audience The range of products would naturally appeal most prominently to DJ’s who are into the styles of music that are released on the label; music that is renowned for being forward-thinking within its genres.
Potential Products -
3 x LP - label and sleeve design; unique folding style CD label/sleeve Improved logo design Range of promotional materials for a launch event Smoking paraphernalia Pin badges Small publication/zine documenting the label’s history Extra visual material; posters, photographs, artwork etc. Packaging for entire range of products Limited edition t-shirts Web materials, banners etc. Slipmatts for DJ’s
Existing Material Existing Hotflush Records Visual Material
Research
Visual ideas
ten years:
10
10