Greater Moore County Area
Moore County Residential Market Report January – July 2014 2015 Luxury Real Estate Market Share Report www.BHHSPRG.COM
Luxury Market Overview The last 12 months showed positive gains for the Moore County luxury market. Our multiple listing reports indicate that the number of luxury properties sold in the last 12 months increased by 26% compared to the previous 12 months. Sales volume increased by 11%. The market above $500,000 represents homes that are in very desirable locations - country club communities, horse farms, historic properties and waterfront homes. We have a very diverse selection in Moore County that appeals to many who want to make North Carolina their home and enjoy the wonderful climate, the unique villages and the recreational amenities we offer. Members of our Berkshire Hathaway HomeServices Pinehurst Realty Group Luxury Specialists Team report that we have a large segment of buyers and sellers who are Baby Boomers and many who are in the early retirement phase of their lives. Some empty nesters are looking to move to smarter living spaces. This may include upscale features, outdoor living areas, improved energy efficiency, less space and the latest designs for luxury lifestyles. Others are looking for homes that best support multi-generational living with ageing parents and children. Some are considering their health and moving close to facilities that can provide the best care, which we have no shortage of in Moore County.
Our Company Luxury Market Share Growth One of the important stories in the Moore County luxury real estate market is the emergence of the Luxury Collection from Berkshire Hathaway HomeServices Pinehurst Realty Group. Since we made the transition to Berkshire Hathaway HomeServices in April of 2014, there has been a dramatic shift in the market share for luxury listings and sales. Although we have always been strong in this market, our growth during the last 12 months has been significant. We have seen an increase in both our luxury listings and our sales. Berkshire Hathaway has provided a marketing platform for these properties that includes a national network of Luxury Specialists that we connect with to share our properties, a marketing platform that enables us to present the properties with quality marketing pieces and additional exposure with the web portals such as www.BerkshireHathawayHS.com and the online distribution of our listings in the real estate section of the Wall Street Journal, www.WSJ.com. Because of these elements, during the last 12 months, we have grown our market share in residential luxury homes sold by 223% in units and 222% in the dollar volume of the properties we have sold. This increase resulted in a market share of 17% of the total units sold and 18.68% of the volume sold - the highest achievement of all firms in our multiple listing service. Our parent company, Berkshire Hathaway HomeServices is committed to redefining luxury real estate by offering more value and exceptional service to their associates and their clients. The results in market share and the increasing number of quality luxury associates joining the organization prove that this strategy is working.
Moore County Residential Market Report January – July 2014
Moore County Luxury Market Report 2015
$25,000,000 BHHS PRG
$20,000,000
Sotheby $15,000,000
KW Lincicome
$10,000,000
DeSell $5,000,000
$0
ReMax LUXURY MARKET SHARE VOLUME SOLD LAST 12 MONTHS
45 BHHS PRG
40 35 30
CURRENT LUXURY MARKET SHARE INVENTORY by Units
Sotheby
25
Keller Williams
20
Lincicome
15
Coldwell
10
Moore 5 County Residential Market Report January – July 2014 0
Moore County Luxury Market Report 2015
DeSell
WORKING WITH BHHS Pinehurst Realty Group •Recognized for Quality and Superior Service •No other real estate competitor can match the wealth of resources and marketing advantages of Berkshire Hathaway HomeServices
Our company proudly offers: •Worldwide Brand recognition •Exclusive benefits and tools of Online Seller Advantage® •Unparalleled expertise and service of a Berkshire Hathaway HomeServices Luxury Specialist
•Our company provides access to the area luxury market listings and a review of the luxury market data at www.PinehurstLuxury.com •We provide easy search vehicles with our company websites www.BHHSPRG.com and www.PinehurstReatyGroup.com and a fully functional mobile platform. The Brand’s association with premium quality is among its most important assets. This is why only select companies that meet the most demanding of criteria are invited to join the Berkshire Hathaway HomeServices Network. Berkshire Hathaway Pinehurst Realty Group has been affiliated with the Network since April of 2014 and Prudential Real Estate since 1995. In addition, only sales professionals who meet our Brand’s exacting professional standards for home marketing and sales experience, negotiation skills and market knowledge may earn the prestigious Berkshire Hathaway HomeServices Pinehurst Realty Group Listing Specialist designation. In today’s real estate market, it is crucial that you work with a proven company that has professionals you can not only trust, but who are guaranteed to go above and beyond to deliver you the best possible real estate experience. This is why you should hire Berkshire Hathaway HomeServices Pinehurst Realty Group.
Moore County Residential Market Report July 2014 Southern Pines Office – Corner ofJanuary Illinois Ave–and Broad Street in Downtown Southern Pines
• Pinehurst Office – Village Ct Building on Chinquapin Road, Pinehurst Village
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QUESTIONS? If you have any questions, we would be honored to introduce you to a Luxury Collection Specialist
910 295 5504 Pinehurst or 910 692 2635 Southern Pines