9 minute read
Meetings Online
Mopar Masters Guild Holds 29th Annual Meetings Online
Adapt. Alter. Modify. Change. Move Forward.
Whichever word you choose, it has applied to the Mopar Masters Guild in 2021. Although our Annual mee ng had been planned to be held in New Orleans at NADA, the pandemic made us change those plans.
So, the MMG recently held its 29th Annual Mee ng. Virtually. On Zoom!
The good news: it was a ended by over 50 Guild members! Record a endance!
MMG President Susan McDaniel opened the mee ng with welcome remarks, poin ng out this new venture into virtual guild mee ngs. “We have already held several mee ngs on Zoom, Execu ve mee ngs, Vendor
mee ngs and our plan going forward for 2021 is to con nue to meet virtually un l we are able to meet live,”
said McDaniel.
With several new members in a endance, Susan also went over the history of the Mopar Masters Guild.
Susan then covered our agenda for the next two days of mee ngs:
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MMG 29th Annual Mee ng Agenda
Wednesday - FEBRUARY 10,2021 – ZOOM MEETING WILL BEGIN AT 11:00 AM (EST)
o OPENING COMMENTS FROM GUILD PRESIDENT SUSAN MCDANIEL
o GUILD BUSINESS FROM OFFICERS
SECRETARY – CODY ECKHARDT
TREASURER – DON CUSHING
VICE PRESIDENT – JOE MCBETH
DEALER REWARD DISCUSSIONS
o WHAT ARE YOU DOING TO ACHIEVE YOUR METRICS ON NEW PROGRAM?
o WHAT HAVE YOU IMPLEMENTED IN YOUR DEPARTMENTS DURING THIS PANDEMIC?
o WHAT IS WORKING FOR YOU?
MOPAR WILL JOIN US AT 1:00 PM (EST) FOR APPROXIMATELY 90 MINUTES. MAIN TOPIC WILL BE
DEALER REWARDS. QUESTIONS AND ANSWERS.
o WE WILL RESUME DISCUSSIONS UNTIL 3:30PM (EST)
Thursday - FEBRUARY 11, 2021 – ZOOM MEETING WILL BEGIN AT 11:00 AM (EST)
o DISCUSSIONS WILL RESUME
MARK BEATON WILL JOIN US AT 1:15 PM (EST) FOR ABOUT AN HOUR.
MMG WILL RESUME DISCUSSION UNTIL 3:30 PM (EST)
Susan then turned it over to Vice President Joe McBeth. “The guild is super important to me. It’s been so
important to my career and I sure do appreciate all that it’s done for me with ideas and informa on. Here I am today looking at many of the faces that shared a lot of knowledge over the years and through to today and I took that knowledge to help me in my parts department and my dealership. Thank you all for that. As far as our suppor ng vendors, Susan if correct. It’s also been a challenge for them over the past year or so. They are going through the same challenges in their businesses. That’s why it is so important that we con nue to support them as well as the way they support us. They depend on us to help them grow just as
much as we depend on their fi nancial support,” said McBeth. “I’m really looking forward to discussions with
y’all today and tomorrow, especially the metrics of Dealer Rewards and I know I’ll get some great ideas from
this group,” he con nued.
The Secretary’s Report and Treasurer’s Report was emailed to everyone before the mee ng.
Secretary Cody Eckhardt and Treasurer Don Cushing covered their respec ve reports. Mo ons were made to accept. Both reports were seconded and approved.
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Continued from Page 9 The following were points of discussion during the next por on of our mee ng:
Involvement of Dealer Principals and General Managers in our mee ngs
Vendor support and vendor mee ngs
Traveling restric ons
Discussions on talking points with Mopar
Talked about our new way of communica ng via zoom
WiAdvisor 3.0
Mobile Check-In
Accessories/PNUR
Accessory Targets Dealer Rewards/Metrics
MRA concerns
Powertrain – Dealer Rewards
Na onal PDC’s – Referrals
Packaging
Reten on
Service Smarts Usage
Mopar Execu ves Meet with Masters Guild
The interac on with Execu ves from Mopar is one of the reasons that Mopar Masters Guild members a end this mee ng. Our coverage with Mopar here is just highlights of our interac on since we feel that par cipa on is needed at this mee ng to enjoy the full benefi t of what is offered.
Represen ng Mopar were:
Ryan Maguire - Director - Mopar Sales, Marke ng & Field Opera ons at Stellan s
Serjon Youkhana - Senior Manager, Sales and Field Opera ons
John Tonial, DM/IST - Sr. Manager Mopar Analy cs and Profi t Op miza on at FCA Fiat Chrysler Automobiles
Tino Sida - Sr. Manager - Head of Collision and Glass, Sales & Marke ng at Stellan s
Dus n Pedley - Senior Manager, Maintenance Por olio and Retail Channel at Stellan s
Ryan presented us with a li le history of Stellan s.
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Who is Stellan s?
Stellan s N.V. is a mul na onal automo ve manufacturer with its headquarters in Amsterdam, the Netherlands. It was established on 16 January 2021 through the merger of Groupe PSA and Fiat Chrysler Automobiles on the basis of a 50-50 cross-border merger agreement. The group has a wide por olio of automo ve brands:
Abarth - Alfa Romeo,
Chrysler – Citroën - Dodge
DS Automobiles – Fiat - Fiat Professional
Jeep – Lancia - Masera Opel – Peugeot - Ram Trucks - Vauxhall Motors
The name Stellan s is exclusively used to iden fy the corporate en ty, while group brand names and logos remain unchanged.
The company has 400,000 employees, a presence in more than 130 countries with manufacturing facili es in 30 countries. The group plans to have 39 electrifi ed vehicles available by the end of 2021.
Ryan covered the merger of FCA and PSA. He men oned that all this informa on is available online.
Click here for the Stellan s Media page.
Ryan also talked of Pietro Gorlier being involved with the company. Since Pietro is very familiar with Mopar, it’s good to know that he will be involved with Stellan s.
Ryan con nued to give us perspec ves on FCA scores, month by month for 2020.
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Continued from Page 11 He also listed many of the accomplishments for last year, even under the pandemic circumstances for 2020:
Record Fixed First Visit – 91.5%
Record Retail/Wholesale Sales Over 2nd Half
Record Sales for Warehouse Distribu on (WD) and Redistribu on (RSL) channels, +18% and +9%
respec vely
Launched & Implemented New Customer Data Pla orm
Launched “Always At Your Service” Campaign within 30 days of ini al COVID-19 Impact
Developed COVID-19 Dealer Resources, Guides and Customer Assurance Materials
Launched All New Mobile Check-In process with 600+ dealers installed
Developed and Launched New Mopar WheelWorks Program + 40 New Accessory Products
Launched Industry First Cer fi ed Glass Network Program
Mopar Drag Pack Launch – Sold Out in 18 Minutes!
We then got a look at 2021 Market Poten al from Ryan.
2021 Customer Experience (CX) Focus, CFAFE, Wagoneer Program and CTP.
2021 Service KPI’s; WiAdvisor 3.0; Customer Reten on; Service Smarts; OnDemand; VHR; Recalls
New Products:
Mopar Accessory Tool
Accessory Rewards
Mopar e-Store (Launching 4-1-2021)
Industry First: Mopar Cer fi ed Glass Installer Network
We then went into our Dealer Rewards Discussions:
Serjon presented us with what’s new with Dealer Rewards. There will be a full guide on the Dealer Site; a Video Walk through of the guide as well as a Q&A Document posted on the dealer site. He also went over the current stats and updates including wiADVISOR upcoming enhancements.
Ryan and the team then fi elded our ques ons and concerns. Lots of input and dialogue.
This was the end of FCA/Mopar’s presenta ons, and we then engaged in more discussions on the subjects covered.
The Mopar Masters Guild would like to thank Ryan and his team for taking valuable me from their day to present and discuss business with our group. We look forward to our con nued mee ngs with Stellan s/Mopar in 2021 and beyond.
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Continued from Page 12 We con nued with guild business for the next 90 minutes discussing wholesale collision, Parts Trader, wholesale mechanical, how some of our programs compare with other automakers (thanks to mul -line dealers on the Zoom mee ng) accessories, service drive, backorders, parts runners, poten al pay plans for Service Advisors, OSHA, COVID, CDK and Reynolds & Reynolds.
Susan then addressed everyone, “We need to stay proac ve. I think this is the best way to do it. (Zoom meet-
ings) This is the best pla orm to do it. Please be prepared tomorrow to talk. I want to hear from all of you. We want to share what is working for you in your dealership. What have you tried or implemented that has proven successful during these trying mes?”
With that, President Susan McDaniel adjourned our fi rst day of the MMG Mee ngs.
Thursday February 11, 2021
This day began with Susan going around to all a endees asking for their input on, “What is working for you in
your dealership? What have you implemented to help you during this pandemic or in general?”
Obviously, with so many a endees, there were many, many diff erent ideas. The one constant with all this input, the main theme seemed to be dealership employees coming together more closely and working together.
Some subjects presented were: Online ordering and sales; Accessory sales online; Making up for lower warranty work; Dealing with help shortage due to COVID; ProMaster Media Players; Advisor training; Pay plans; Communica ons between departments; implementa on of COVID rules for customers to help streamline check-ins; PowerTrain focus; Using Uber/Ly ; More focus on customer reten on plan; local adver sing (mailers); Involving the GM with Dealer Rewards; Rental Vehicles; Using MMG rela onships for help when needed.
Much discussion was spent drilling into these ideas to see how and if members could use them in their own facili es.
A er a short break we welcomed our guest speaker, Mark Beaton, Moderator, FCA Service & Parts Managers 20 Group. Mark was kind enough to join us on this day to give us a presenta on on
“Workplace Security and Preparedness for 2021.”
“This presenta on is something I’ve been working on since 2019. I’m not here as an expert in this fi eld. I’m not here to give you anything other than my opinion about this informa on that I have put together for you. So, this isn’t meant for you to do anything except listen, ask ques ons if you wish and make some judge-
ments of your own,” said Mr. Beaton.
He went on to give us some great informa on on this topic. We were well informed, and we had a spirited ques on and answer session.
Thank you Mark for your professionalism and your involvement with our Mopar Masters Guild.
We spent the rest of the a ernoon con nuing our discussions. Although we were scheduled to end at 3:30pm, we all got so involved with our ideas, we ran an extra 90 minutes!
Thank you to everyone who par cipated in our 29th Annual Mopar Masters Guild Mee ng. We look forward to seeing everyone again, soon. And hopes are we can do it live and in person!
