MMG Announcement

Mopar Leather Installation Option Sunset MMG Announcement

MMG Members,

The Mopar Accessory Leather Program is going to undergo a change with regard to installa on services offered at the me of part purchase beginning in July. This decision has come with feedback from some of you, other key dealers around the country, the installa on centers and the Mopar Team. The decision to sunset the Mopar Accessory leather installa on program was not taken lightly, and we did extensive research before moving forward with Mopar on this decision.

Since 2004, Mopar and Katzkin have partnered to off er Mopar leather sea ng upgrades through the Mopar Accessory program. Since incep on, and a er 100K plus sales, the program has evolved to an “Uninstalled” only program eff ec ve July 1st, 2022.

The Mopar Leather program has always off ered amazing fl exibility for the Mopar dealer body.

 Op ons include:

o Two Tone Leather

o Contras ng S tching

o Branded Logos

o Premium Tuscany Leather

o TekS tch Op ons (Diamond S tch, ETC)

o And much more!

 Expansive Pa ern Library

 Provides Mopar Dealers sales opportuni es through off ering one of one vehicles

Dealers have always had the op on of self-installa on since program incep on, whether in their own facility or suble ng to a qualifi ed installa on center. Dealers will s ll be able to market and sell this Mopar Accessory that counts towards Accessory PNUR, Mopar Loyalty, etc. The Katzkin backed Mopar 3/36 Warranty policies will remain unchanged.

Katzkin strongly encourages each dealer to con nue to work with the installa on center that has been servicing their dealership for all of their installa on needs. Our customer service team will be prepared to assist you with contact informa on for your installer as needed

A lis ng of installa on centers can be found at www.sellmoparleather.com/restylers

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To ensure this transi on is smooth as possible for all Stellan s Dealerships, Katzkin has made an addi onal investment in dealer support. Included in this recent expansion are a call center and fi eld based technical support personnel, and an expanded fi eld training staff .

A great example of how this change could work to your dealerships benefi t came from Sco Brenneke and the team at Jerry Ulm CDJR in Tampa, Florida. With vehicle supply limited the Jerry Ulm Team decided to pull leather installa on in house and make it part of the PDI process on select vehicles. The sales management team gave Parts & Service a 72-hour window from the me the vehicle was delivered at the dealership to being “front line” ready. Sco and team took the opportunity to train a leather installer and stock some fast moving leather kits for quick selling vehicles. At present, the Jerry Ulm team is selling an average of 15 leather interior upgrades per month since they have ac vated this strategy.

If there are ques ons with regard to this change or any other ques ons about the Mopar Leather program, please contact at our group email Mopar@katzkin.com

We look forward to helping you grow your Mopar leather business in the future!