EUROPE PET FOOD MARKET 2014 - 2019 Market Shares, Forecasts & Trends
mordorintelligence.com
VIEW THIS REPORT ON OUR WEBSITE
1 INTRODUCTION 1.1 METHODOLOGY The research methodology can be put into the following sequence: 1) Secondary Research: Information was collected from a number of public and paid data sources. Public sources involved FAO, publications of the Feed Associations of different countries, company annual reports, white papers and research publications by recognized industry experts. Paid data sources include authentic industry databases. 2) Primary Research: After collecting data from secondary sources, primary interviews were conducted with stakeholders at different points of the feed value chain like manufacturers, distributors, ingredient suppliers, companies producing enzymes and key opinion leaders of the industry. Primary research was used both to validate the data points obtained from secondary research and to fill the data gaps after secondary research. 3) Market Engineering: The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates. 4) Expert Validation: The market engineered data is verified and validated by a number of experts, both inhouse and external. 5) Report Writing: After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
1.2 DEFINITION OF THE MARKET Pet food is a mixture of raw materials and supplements, sourced from either plants or animals, fed to the fed orally. While animal derivatives, fruits, vegetables, grains and are the most commonly used raw materials, vitamins, minerals, amino acids, antibiotics and colorants are the most common additives blended to form pet food.
The manufacturers also add additives to enhance the quality and productivity of animal. This research report provides in-depth market intelligence on the European pet food market, which is currently witnessing steady growth due to increasing adoption of pets especially dogs. The end consumers of pet food are dog, cats, birds etc. Scientific evidence may help the pet food sector gain considerable market share in the future. This would be possible by increasing the investments in R&D and cost management, coupled with information flow for nutrient requirements of animal.
Adoption rate of owners, pricing, and availability of raw materials have brought about changes in the pet food market in terms of formulations, usage, and production priorities. This report takes into account this wide range of factors and their influence on the market dynamics. This research report categorizes the European pet food market on the basis of ingredients, animal type and geography; forecasting the revenues and analyzing the trends in each of the submarkets.
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
2. EXECUTIVE SUMMARY Europe is the matured market in the world for pet food in terms of consumption. Pet food is used as productivity enhancers in livestock; hence market is modern and highly regulated especially in Western parts of the region. The future of the pet food market in Europe is very bright due to the increasing focus of various governments on feed cost reduction and boosting animal productivity.
The European pet food industry has been growing at a steady rate for the last five years. This growth is largely fuelled by increasing adoption of companion animals and rising concerns over its quality and safety among the owners. Growth is particularly high in emerging countries such as Russia because of increasing income levels and urbanization.
Urbanization is the important driver for the growth of the pet food market. Increasing adoption of pet for companionship and security is another driving factor of the industry. European pet food market is highly price sensitive due to the large number of suppliers. Standardization and regulatory initiatives from the EU are also affecting growth in the eastern and central parts of Europe. The regulations imposed by Governments have restricted the use of certain additives in pet food which has exerted pressure on the manufacturers to search for cheaper, safer and effective raw materials.
EUROPEAN PET FOOD MARKET REVENUE, BY ANIMAL TYPE, 2012-2020 ($MILLION) Region
2012
2013
2014
2020
CAGR% (2014-2020)
Spain
XX
1,179.4
XX
XX
XX
U.K.
XX
XX
XX
645.5
XX
France
872.5
XX
XX
XX
XX
Germany
XX
XX
1,295.9
XX
XX
Russia
XX
XX
XX
XX
2.6
Italy
XX
784.9
XX
XX
XX
Others
XX
XX
XX
XX
2.0
Total
XX
XX
XX
XX
XX
Source: Research Articles, Annual reports, FEDIAF, Industry Associations Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
The European Pet food market revenue is estimated to grow at a CAGR of XX % from 2014 to 2020. Germany and Spain are driving the growth and is expected to hold 25% of the European market revenue by 2020. Russia is expected to have a high CAGR of XX % due to pet humanization and improvement in distribution channels of key players. U.K. and France are matured markets for pet food, with a XX % share in 2013, resulting from gradually increasing pet population.
EUROPEAN PET FOOD MARKET REVENUE, BY ANIMAL TYPE, 2012-2020 ($MILLION) Animal Type
2012
2013
2014
2020
CAGR% (2014-2020)
Dog
XX
XX
5,962.8
XX
XX
Cat
2,326.7
XX
XX
XX
XX
Bird
XX
XX
XX
1,313.7
XX
Others
XX
392.5
XX
XX
XX
Total
XX
XX
XX
XX
XX
Source: Research Articles, Annual reports, FEDIAF, Industry Associations
The report has been further segmented on the basis of pet food consumption by different animal type. It includes dog, cat, bird and others. It is identified that Dog food is the major market accounting for 60% of the European pet food market. The market is expected to grow at the fastest growth rate due to increase in rate of adoption of dogs for security reasons. The bird feed market is in nascent stage and is expected to grow at a CAGR of XX%.
The market is segmented based on the use of ingredients in pet food. Animal and plant derivatives accounted for the largest market share at 35% in 2013 and additives are estimated to be the fastest growing segment. Major companies are analyzed in terms of strategy adopted, financial revenues, and their recent developments in the global pet food market. Some of the major players covered include Mars, Del Monte Foods, Pet Center, Inc., among others.
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
COMPANY PROFILES ARCHER DANIELS MIDLAND (U.S.) 4666, Faries Parkway Decatur IL 62526 U.S. Tel: 1-217-4245-200 Fax: 1-217-4245-447 Website: www.adm.com
OVERVIEW Incorporated in 1923, and headquartered at IL, U.S.; Archer Daniels Midland Company (ADM) is primarily engaged in production of food ingredients, feed ingredients, animal feed and biofuels. The company operates through four business segments including Oilseeds Processing, Corn Processing, Agricultural Services, and Others (includes processing operations and financial activities). The company offers animal feed additive products through its Oilseeds Processing and Corn Processing business segment.
ADM operates globally through its subsidiaries such as ADM Worldwide Holdings LP (Cayman Islands), ADM Europe BV (The Netherlands), ADM Canadian Holdings BV (The Netherlands), ADM Agri−Industries Company (Canada), and ADM do Brazil Ltda. (Brazil). The company primarily operates in U.S., Europe, the Middle East, Africa and Asia-Pacific. ADM employed around 30,000 people as of June 2012.
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
FINANCIALS ADM: ANNUAL REVENUE, BY BUSINESS SEGMENT, 2011-2012 ($MILLION)
Segment
2011
2012
%Change
Oilseeds Processing
XX
XX
16.1
Corn Processing
9,908.0
XX
XX
Agriculture Services
XX
42,082.0
XX
Other
XX
XX
15.5
Total Revenue
XX
XX
XX
Source: Company Website and Company Publications
The company reported total revenue of $89,038 million in the year 2011, an increase of 10.4% as compared to year 2010. ADM: TOTAL REVENUE, BY GEOGRAPHY, 2011-2012 ($MILLION)
Region
2011
2012
Change%
U.S.
XX
46,593.0
XX
Switzerland
8,413.0
XX
XX
Germany
XX
XX
55.3
Other
XX
23,091.0
XX
Total Revenue
XX
XX
XX
Source: Company Website and Company Publications
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
In the year 2011, the revenue of the company from U.S. increased by 9.9% ($46,593.0 million) over year 2010, followed by Switzerland by 15.3% ($9,698.0 million), Germany by 55.3% ($9,656.0 million), and the revenue from other regions declined by 2.4% ($23,091.0 million) for the same financial year.
PRODUCTS AND SERVICES ADM: PRODUCTS & THEIR DESCRIPTION
Product
Description ADM offers feed ingredients to fight diseases and reduce pollution within the aquaculture environment, and offers amino acids, and fishmeal alternatives. The
Aquaculture
aquaculture product line includes corn gluten feed and meal, corn distillers dried grains with solubles, corn oil, soybean meal and oil, cottonseed meal, wheat red dog as well as corn and wheat. The company offers specialty products under brand Soycomil and Ardex. ADM Alliance Nutrition, Inc. , a wholly owned subsidiary of ADM offers feed and feed ingredients, premixes and custom ingredient blends for cattle, swine, poultry, goat,
Animal Nutrition
equine, companion animal and specialty species. The product range includes Biomin, Biuret, Chloratet, CitriStim, Dipteracide, Easyzyme, Natural-Source Vitamin E, and so on.
Corn CoProducts Milling products
The product is for livestocks that is product during dry and wet milling. These are products for livestock and animal feed obtained through the milling process of wheat, corn and sorghum.
Oil & energy
The product range includes vegetable oil refinery lipid, vegetable oils from soybean,
products
corn and flax, and high-fat product The product range includes wide range of oilseeds such as Soybean, cotton,
Oilseed products
sunflower, canola and flax for feed of ruminant, swine, poultry, aquaculture, and companion animal diets. Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
Product Premixes Specialty feed ingredients
Description The product includes a wide range of vitamin and trace mineral premixes, specialty ingredients, blends, and food additives for companion animals. These include amino acid such as L-Lysine HCl, Liquid L-Lysine 50% and L-Threonine.
Source: Company Website and Company Publication
STRATEGY ADM continues to strengthen its U.S. presence by acquiring new companies and by entering into new animal feed product markets. Recently it acquired U.S. based Liquid Feed Commodities and Cattleman’s Choice Loomix which opened new doors for the company, to enter in emerging liquid feed business. The company’s corn business has enhanced its operations in U.S. by initiating an ethanol dry mill, increasing its capacity at a wet corn mill.
ADM continues to invest in its production sites and R&D facilities in U.S. and China to create new products, to innovate, and expand its capacities in order to improve animal feed additives offering to the market. Moreover, ADM is well established in its business in U.S. and is now targeting other region for expansion of feed additive business. The company has been focusing on maintaining its leadership position in oilseed operations in North America and Western Europe, and is trying to strengthen its position in South America, Central and Eastern Europe. It acquired oilseed crushing capacities in the Czech Republic, thereby reinforcing its position in Europe. In South America it is expanding its market; recently it started the construction of a new oilseed processing facility in Paraguay.
Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
DEVELOPMENTS
Year
Approach
Description ADM invested $25 million on Rennovia, Inc. (U.S.), a privately
February 2014
Investment
held company, which develops catalysts and processes for the cost-advantaged production of chemical products from renewable feedstocks.
December 2013 November 2013
ADM invested more than $6.5 million to build a plant within its Investment
Decatur processing complex to refine crude vegetable oil that will improve the nutritional value of animal feeds.
Expansion
ADM invested to built a third feed-premix plant in China that will manufacture nutritional feed premixes. ADM Alliance Nutrition, Inc., a wholly owned subsidiary of ADM
January 2013
Acquisition
Alliance Nutrition, Inc. (ANI), acquired two Puerto Rican feed manufacturers, NutriMix Feed Company and Granossa Corporation. ADM Alliance Nutrition Inc., a subsidiary of ADM Company, acquired certain assets of Fremont, Nebraska (U.S.) based Liquid
June 2012
Acquisition
Feed Commodities, a liquid animal feed supplements manufacturer. This acquisition helps the company to enter into the liquid feed business and expands its animal feed business globally. ADM Alliance Nutrition, Inc., a wholly owned subsidiary of ADM, announced it will build a feed premix plant in Effingham, Illinois
March 2012
Expansion
that will include enhanced controls and processes to meet the highest standards in safety and quality for pet food premixes and specialty blends.
Source: Company Websites and Company Publications Sample | Europe Pet Foods Market
VIEW THIS REPORT ON OUR WEBSITE
DISCLAIMER Mordor Intelligence Reports and their contents, including all the analysis and research containing valuable market information, are provided to a select group of customers in response to orders. Our customers acknowledge when ordering that Mordor Intelligence strategic analysis services are for our customers’ internal use and not for general publication or disclosure to third parties.
Quantitative market information is based primarily on interviews and therefore, is subject to fluctuation. Mordor Intelligence takes no responsibility for any incorrect information supplied to us by manufacturers or users.
No part of this strategic analysis service may be given, lent, resold or disclosed to non-customers without written permission. Reproduction and/or transmission in any form and by any means including photocopying, mechanical, electronic, recording or otherwise, without the permission of the publisher is prohibited.
ABOUT US Mordor Intelligence is a global market research and consulting firm. Our singular focus is to provide research insights for business success. Our research team has expertise in diverse fields like Agriculture, Healthcare, ICT, Chemicals, Manufacturing, Logistics, Electronics and Automotive. However diverse the expertise maybe, everyone in our team shares one common trait - we love data and we love providing solutions to clients using that data even more. Seeing your business flourish based on our solutions and strategy is what we love the most. For information regarding permissions and sales, please contact: info@mordorintelligence.com
!
Mordor Intelligence LLP No. 30, Padma Nilaya, Chola Nagar Bangalore, Karnataka, India 560032 +1 781 881 1110 | info@mordorintelligence.com
Copyright Š 2014 Mordor Intelligence LLP All Rights Reserved. This document contains highly confidential information and is the sole property of Mordor Intelligence LLP. No part of it may be circulated, copied, quoted, or otherwise reproduced without the approval of Mordor Intelligence LLP.
7 | Mordor Intelligence
!