GLOBAL GLUTEN FREE FOOD & BEVERAGES MARKET 2014 - 2020 Market Shares, Forecasts & Trends
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1 INTRODUCTION 1.1 METHODOLOGY The research methodology can be put into the following sequence:
1) Secondary Research: Information was collected from a number of public and paid data sources. Public sources involved FAO, publications of the Feed Associations of different countries, company annual reports, white papers and research publications by recognized industry experts. Paid data sources include authentic industry databases. 2) Primary Research: After collecting data from secondary sources, primary interviews were conducted with stakeholders at different points of the feed value chain like manufacturers, distributors, ingredient suppliers, companies producing enzymes and key opinion leaders of the industry. Primary research was used both to validate the data points obtained from secondary research and to fill the data gaps after secondary research. 3) Market Engineering: The market engineering phase involves analyzing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates. 4) Expert Validation: The market engineered data is verified and validated by a number of experts, both in-house and external. 5) Report Writing: After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
Global Gulten Free Food & Beverages Market | Sample
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1.2 DEFINITION OF THE MARKET Gluten is a protein complex, which is available in wheat (in all its forms) and other related grains like rye, barley and triticale. Gluten free diet is the only medically approved course of treatment for illnesses like celiac disease. Apart from celiac disease, these foods are also suitable for people suffering from gluten intolerance and some cases of wheat intolerance. This research report provides in-depth market intelligence on the Global Gluten free food and beverages market, which is currently witnessing healthy growth due to increasing health awareness among consumers and supply of wide range of products. Scientific evidence may help the sector gain considerable market share in the future. This would be possible by increasing the investments in R&D and cost management, coupled with information flow for nutrient requirements of the patients. Consumption rate, pricing, and availability of raw materials have brought about changes in the market in terms of formulations, usage, and production priorities. This report takes into account this wide range of factors and their influence on the market dynamics. This research report categorizes the Global Gluten Free Food and beverages market on the basis of type and geography; forecasting the revenues and analyzing the trends in each of the submarkets.
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2. EXECUTIVE SUMMARY Gluten Free products have become a food sensation in mainstream market in the last decade. The market is flooded with numerous products catering to increased consumer demand. As a result GF foods and beverages are available on a retail shelf of food stores, standalone health food stores, supermarkets, drug stores among others. These foods are available in a few categories such as bakery and confectionary, snacks, breakfast cereals, flours and baking mixtures, poultry and meats, dairy products, beverages, dressings and sauces. Gluten-free products market has witnessed a boom past 2010. The growth in the market is more due to increased health awareness among consumers. Apart from gluten intolerance, people seeking weight management and digestive health prefer these foods. Developing countries of Asia-Pacific are the untapped potential market. With volume share of 65%, North America is the largest market for GF foods. After North America, Europe is the largest growing market, especially for the bakery and confectionary products. The European industry has been growing at a steady rate for the last five years. This growth is largely fuelled by rising health concerns and safety among the owners. According to the market trends, Australia, Brazil and other parts of the world will also witness tremendous growth by the end of 2018. Global Market Revenue, By Region, 2012-2020 ($Million) Region
2012
2013
2014
2020
CAGR% (2014-2020)
North America
3,939.9
XX
XX
XX
XX
Europe
XX
1,982.0
XX
XX
XX
Asia-Pacific
XX
XX
609.4
XX
XX
South America
XX
XX
XX
796.8
XX
Rest of World
XX
XX
XX
XX
7.4
Total
XX
XX
XX
XX
13.2
Source: Research Articles, Annual reports, Industry Associations, Primary Interviews
The Gluten free food and beverages revenue is estimated to grow at a CAGR of 13.2% from 2014 to 2020. U.S., U.K., Germany and France are driving the growth and are expected to hold 40% of the market revenue by 2020. U.S. is expected to have a high CAGR of 16.31% due to increased health consciousness among consumers, surge in demand from celiac disease patients and widening of
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distribution channels of key players. U.K. and Germany are matured markets in Europe, with a 70% share in 2013, resulting from gradually increasing health consciousness.
Global Market Revenue, By Type, 2012-2020 ($Million) Type
2012
2013
2014
2020
CAGR% (2014-2020)
Beverages
1,320.1
XX
XX
XX
XX
Bread Products, Cookies & Snacks
XX
1,986.2
XX
XX
XX
Condiments, Seasonings & Spreads
XX
XX
662.6
XX
XX
Dairy/Dairy Substitutes
XX
XX
XX
4,000.0
XX
Desserts & Ice Creams
XX
XX
XX
XX
12.2
Meats/Meat Substitutes
566.6
XX
XX
XX
XX
Pasta & Rice
XX
154.2
XX
XX
XX
Prepared Foods
XX
XX
532.8
XX
XX
Other Gluten Free Foods & Beverages
XX
XX
XX
684.4
XX
Total
XX
XX
XX
XX
13.2
Source: Research Articles, Annual reports, Industry Associations, Primary Interviews
The report has been further segmented on the basis of product type. It is identified that Bread Products, Cookies & Snacks is the major market accounting for 30% of the market share. The segment is expected to grow at the fastest growth rate due to increased production and supply of gluten free products and increased awareness among the masses. The prepared foods market is in nascent stage and is expected to grow at a CAGR of 11.7%. Meats and meat substitutes are the potential market and many key players are investing to launch the product line. The major driver of the segment is growth in processed meat consumption. Major companies are analyzed in terms of strategy adopted, financial revenues, and their recent developments in the global gluten free food and beverage market. Some of the major players covered include Boulder Brands, Inc., Dr. Sch채r AG/SPA, General Mills, Inc. , The Hain Celestial Group, Inc. ,H.J. Heinz Company among others.
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COMPANY PROFILES CARGILL INC. (U.S.) 15407, McGinty Rd. West Wayzata MN 55391 U.S. Tel: 1-952-7427-575 Fax: 1-952-7427-393 Website: www.cargill.com OVERVIEW Established in 1865, and is headquartered at MN, U.S.; Cargill Incorporated is engaged inmanufacturing and marketing of food, agricultural, financial, and industrial products and services. The company’s major business segment includes Agriculture services, Food ingredients and applications, Origination and processing, Risk management, and Financial and Industrial. The company has its global presence in North America, Latin America, Africa, Europe and Asia-Pacific. It employed 140,000 people as of May 2011. The company’s major competitors are Archer-DanielsMidland Company (U.S.), Abengoa Bioenergy Corporation Chesterfield (U.S.), Ag Processing Inc. (U.S.) and A Cooperative (U.S.).
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FINANCIALS The company recorded revenues of $133,859.0 million during the financial year ended May 2012, an increase of 12.0% ($119,469.0 million) over financial year 2011.
STRATEGY The company focuses on a growth strategy through geographical expansions and reducing the cost of the product. Cargill offers tailor made solutions to commercial producers as well as branded and quality ingredients for manufacturers and retailers.
Global Gulten Free Food & Beverages Market | Sample
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