GLOBAL TOUCH SCREEN CONTROLLERS MARKET 2014 - 2019 Market Shares, Forecasts & Trends
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1.2. RESEARCH METHODOLOGY The research methodology can be put into the following sequence: 1) Secondary Research: Information was collected from a number of public and paid data sources. Public sources involved company annual reports, white papers and research publications by recognized industry experts. Paid data sources include authentic industry databases.
2) Primary Research: After collecting data from secondary sources, primary interviews were conducted with stakeholders at different points of the value chain like manufacturers, distributors, companies producing chemicals, end-product users and key opinion leaders of the industry. Primary research was used both to validate the data points obtained from secondary research and to fill the data gaps after secondary research.
3) Market Engineering: The market engineering phase involves analysing the data collected, market breakdown and forecasting. Macroeconomic indicators and bottom-up and top-down approaches are used to arrive at a complete set of data points that give way to valuable qualitative and quantitative insights. Each data point is verified by the process of data triangulation to validate the numbers and arrive at close estimates.
4) Expert Validation: The market engineered data is verified and validated by a number of experts, both in-house and external.
5) Report Writing: After the data is curated by the mentioned highly sophisticated process, the analysts begin to write the report. Garnering insights from data and forecasts, insights are drawn to visualize the entire ecosystem in a single report.
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3. MARKET INSIGHTS 3.2. FACTORS DRIVING THE MARKET 3.2.1 GROWING SALES OF SMART DEVICES This is an age of digital revolution. There has been a tremendous growth of smart devices such as smartphones, tablets, ultrabooks and many more. This growth has been in all markets where the demand for devices is increasing year by year. Markets like India, China and Brazil which are still developing countries have huge demand for these devices. Smartphone is one of the biggest contributors to the increase of smart devices. The demand for smartphones has increased tremendously because of its multiple uses and also one crucial factor which is touch screen. The users feel much more comfortable customizing their screen and use it when they can touch the screen and control the functions. The biggest gainer in the increasing demand for smart devices is touch screen controllers which are being used in all these devices.
Global Sale of Smartphones 2000 1800
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Global Touch Screen Controllers Market | Sample
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3.2.3 PENETRATION OF TOUCH DEVICES ACROSS DIFFERENT INDUSTRY VERTICALS The demand for touch screen has not only come from smart devices like smartphones but from other verticals such as healthcare, manufacturing, communications, defense, automobiles and many more sectors. These days high end cars come with touch screen central panel where many functions of the car can be controlled by the screen. Touch screen gives the option to the manufacturer of the cars and the users to eliminate many buttons from the panel. It also gives a good aesthetic appeal to the car. In other industries like healthcare precision and speed is very important. Touch screen is being used in many devices for this reason. The peripherals used like mouse and keyboard can be eliminated with just a screen. Also external components attached to the older devices like buttons, switches and dials are also eliminated. The touch screen for medical devices are made in such a way that medical practitioners can use them with even their gloves on and are also resistant to water splashes on them. Touch screen is also being used in modern fighter jets. The analogue dials and buttons are done away with just a screen. It gives the pilot the option of seeing various parameters on just one screen.
3.3 FACTORS RESTRAINING THE MARKET 3.3.1 HIGH POWER CONSUMPTION The main disadvantage in touch screen controllers is the immense power consumption. The backlight of the screen consumes almost 75% of the energy. So, as the area of the screen increases so does the power consumption. In many industries like healthcare and defence they cannot have
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the device not working because of low battery because of continued use. The manufacturers increased the battery size but that added to the bulkiness and the weight of the product. Many companies are addressing the problems by using LCD or LED screens. These screens consume much less power compared to the other screens.
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5. TOUCH SCREENCONTROLLER MARKET BY TYPE – FORECAST, SHARE AND TRENDS: 2014 – 2019 5.2 CAPACITIVE TOUCH CONTROLLERS 5.2.1 OVERVIEW There are two touch screen displays available in the market. One is resistive touch screen and the other is capacitive touch screen. Capacitive touch screens is the screen type that responds to the electrical properties of the human body. The screen can respond even with the lightest of finger touches and do not need heavy pressure on the screen. The main drawback of this is that it cannot be used when the user is wearing gloves or with a stylus or any other object applying pressure on the screen. These days special styluses are being made which have conductive ends. The name of the technology comes from the electrical distortion that occurs in the capacitive field of the screen because of the impression of the finger which has body capacitance and the body being a good conductor of electric charges. There are generally around 5 layers of surfaces involved. These are: 1. Glass 2. Conductive Coating 3. Electrode Pattern 4. Hard Coat with Anti-Glare 5. Scratch Resistant Top Coat
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Global Capacitive Touch Screen Controller Market 4.5 4
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Generally these are the surfaces but can also depend on the vendor making the surface and the application for which the screen is made. There are a lot of benefits in using the capacitive screen. With the scratch resistant glass the device has become very safe to be used roughly. It is ideal to be used even in rain, moisture, low or high temperature. It is very reliable and can be used even if some part of the screen is cracked or broken. It is being increasingly used in products like phones, tablets, laptops etc. So it is a technology that is trending and there will be smooth transition and compatibility with future advancements. The screen also supports multi touch.
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9. COMPANY PROFILES OF TOUCH SCREEN CONTROLLER VENDORS 9.3 TEXAS INSTRUMENTS 9.3.1 OVERVIEW Texas Instruments Inc. is an electronic company which designs and manufactures semiconductors. The company was founded in 1951 and is currently headquartered in Texas, United States. The company has two divisions namely Semiconductors Technology and Education Technology. Semiconductors account for the majority of the company’s sales and it consists of four segments namely Analog, Digital Signal Processing, Wireless and DLP technology. The company currently operates in 35 different countries and has more than 100000 analog ICs and embedded processors along with other software and tools. Its product portfolio includes Amplifiers, Clonks & Times, Data Convertors, Interfaces, Processors, Switches and Multiplexers. The company’s processors include ARM, Digital Signal processors (DSP), Microcontrollers and OMAP Applications processors. 9.3.2 MAJOR PRODUCTS AND SERVICES The 4 – wire Touch Screen Controller is a 12-bit sampling Analog-to-Digital Converter (ADC) with a synchronous serial interface and low on4-wire Touch Screen Controller
resistance switches for driving touch screens. Factors such as Low power, usage and high speed make it ideal for battery-operated systems such as personal digital assistants with resistive
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touch screens and other portable equipment. These controllers can be customized according to various applications. I2C Touch Screen Controller is a 4-wire resistive controller. It features direct measurement of two batteries, two auxiliary analog inputs, I2C Touch Screen Controller
temperature measurement, and touch-pressure measurement. Its applications include Personal Digital Assistants, Portable Instruments, Pointof-sale Terminals, Pagers and Cell phones. Nano-power touch screen controller is a very low power controller designed to work with powersensitive handheld applications. It can work with voltage supplied by a single cell battery and
Nano-Power Touch Screen Controller
houses a complete ultralow-power, 12 bit, analog to digital resistive convertor and control logic. Its applications include Cellular phones, MP3 players, Portable Instruments and Multi screen touch control devices.
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9.3.3 FINANCIALS In Million USD Year
Net Revenue
Operating Profit
Net Profit
2013
12,205
2,832
2,162
2012
12,825
1,973
1,759
9.3.4 RECENT DEVELOPMENTS Texas Instruments expanded its successive approximation register (SAR) analog-todigital converter (ADC) portfolio with the first devices in a new high-voltage family, Oct, 2014
which allow input ranges up to +/- 10.24 V to be powered by a single 5-V supply, greatly simplifying system power requirements. Texas Instruments launched a new family of small, pin-compatible analog-to-digital
Sept, 2014 converters (ADCs) that provide a best-in-class power-to-performance ratio. Texas Instruments launches industry’s fastest 4-channel, 14-bit analog-to-digital May, 2013 converter (ADC), clocking in at 250 MSPS. Texas Instruments acquires UTAC facility in Chengdu, China which will become the Dec, 2013 company’s only fully integrated wafer fabrication and assembly/test facility.
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