NORTH AMERICA
SEED TREATMENT MARKET 2014 - 2019 Market Shares, Forecasts & Trends
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1. GLOBAL MARKET OVERVIEW 1.3 Seed Statistics (Sample Tables) Estimated Value of the Domestic Seed Market in Top 10 Countries for the year 2012 (In US$ Million) Country
Value
% Share
United States
XX
XX
China
9,950
22.15
France
XX
XX
Brazil
2,625
5.84
Canada
XX
XX
India
2,000
4.45
Japan
XX
XX
Germany
1,170
2.60
Argentina
XX
XX
Italy
767
1.71
Rest of World
XX
XX
Total
44,925
100.00
(Source: International Seed Federation, www.worldseed.org)
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1.3.1 Exports
Quantity of Exports of Field Crop Seeds for Sowing by Top 10 Countries for the Calendar Year 2012 (In Metric Tons) Country
Quantity
% Share
France
586,289
20.68
United States
XX
XX
Canada
193,559
6.83
Slovakia
XX
XX
Hungary
128,168
4.52
Denmark
XX
XX
The Netherlands
119,862
4.23
Germany
XX
XX
Romania
96,750
3.41
Italy
XX
XX
Rest of World
901,479
31.80
Total
XX
XX
(Source: International Seed Federation, www.worldseed.org)
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1.3.2 Imports Value of Imports of Vegetable Crop Seeds for Sowing by Top 10 Countries for the Calendar Year 2012 (In US$ Million) Country
Value
% Share
The Netherlands
373
11.49
United States
XX
XX
Mexico
221
6.81
Spain
XX
XX
Italy
170
5.24
France
XX
XX
Turkey
122
3.76
Japan
XX
XX
China
111
3.42
Germany
XX
XX
Rest of World
1,344
41.38
Total
XX
XX
(Source: International Seed Federation, www.worldseed.org)
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1.6 Global Market Overview of Crop Type by Region 1.6.4 Rice The worldwide market for seed treatment in rice is projected to reach US$207 million by 2020 from an estimated US$145.3 million in 2014 by recording a CAGR of 6.1% between 2014 and 2020. North America is the largest global market for seed treatment in rice, accounting for an estimated 2014 share of 35.9% and a forecast 20142020 compounded annual rate of 4.9%. Demand for rice seed treatment in Asia-Pacific is likely to emerge as the fastest growing with a compounded annual rate of 8.5% during the similar analysis period. Global Market for Seed Treatment in Rice from 2010-2020 (In US$ Million)
Region
2010
2011
2012
2013
2014
2020
% CAGR (2014-2020)
North America
XX
45.97
XX
XX
XX
XX
XX
Europe
XX
XX
XX
XX
21.59
28.82
XX
Asia-Pacific
31.49
33.72
XX
XX
XX
XX
XX
South America
XX
XX
20.12
21.05
XX
XX
XX
Rest of World
XX
XX
XX
XX
7.68
10.55
5.43
Total
XX
XX
XX
XX
XX
XX
XX
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2.3 Seed Treatments on Select Crop Types 2.3.3 Oats, Wheat and Barley Small grains, such as oats, wheat and barley are liable to be infected by various types of smut, which results in loss of yield. Stinking smut, or common bunt of wheat, has a “fishy smell� that spreads from infected kernels to healthy kernels. If the level of smut is very high, the smell passes on to the flour, which then cannot be used for baking purposes. Animals, too, refuse consuming wheat that contains common bunt. Controlling smut in small grains can be achieved by the application of numerous systemic seed treatment fungicides available in the market. These seed treatments used for controlling smuts have enabled breeders of small grains to focus on increasing yield and improving quality of baking in place of breeding for resisting smut. The following table lists out the various fungal diseases and insect damages in wheat and the relevant seed treatments to overcome them: Basic Protection for Fungal Diseases and Insect Damages in Wheat Type of Infestation
Seed Treatment Option(s)
Fungi: Phytium, Rhizoctonia, Ustilago nuda, Tilletia controversa, Fusarium spp., and
Azole. Carboxime and
Microdochium nivale
Thiram
Insects: Wireworm, Hessian fly and aphids
Neonicotinoid
Products with a Broad Range of Efficacy for Fungal Diseases and Insect Damages in Wheat Type of Infestation
Seed Treatment Option(s)
Fungi: Microdochium nivale, Fusarium spp., Ustilago nuda, Septoria
Azole. Prochloraz, Fludioxonil and
nodorum and Tilletia caries
Strobilurin
Insects: Aphids, wireworm, cicada and wheat bulb fly
Neonicotinoid
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3. MARKET DRIVERS, RESTRAINTS AND OPPORTUNITIES 3.1 Major Drivers for the Seed Treatment Market 3.1.2 Price and Weather Volatility By nature, farmers tend to be highly averse to taking risks. Further, since weather and crop prices are highly volatile, the risk factor for farmers increases quite drastically. This results in focusing greater attention on procedures that reduce risk, such as adapting to weather conditions after sowing, which makes seedlings highly vulnerable to soil-borne diseases and insects. However, this limitation can be successfully overcome by adopting pre-sowing seed treatment practices that increase resistance to diseases and pests, thereby driving the market for seed treatment.
3.1.5 Greater Use of Multi-Component Products
One of the major driving factors for the seed treatment market has been the availability and greater utilization of a single product that offers multi-component features covering an extensive range of insects and diseases. Demand for hybrid seeds is also on the rise, more so in Europe, Brazil and the United States, since they lend themselves better to seed treatment methods. This creates greater opportunity for either including or offering seed treatment as an effective option for controlling pathogens and pests.
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3.2 Key Factors Restraining the Seed Treatment Market 3.2.3 Limited Dose Capacity
The quantity of pesticide that can be applied is limited by the factor as to how the much of the material will actually adhere to the seed. Though the development of seed coating technologies is helping in overcoming this problem, the issue of phytotoxicity could still be a restraining factor.
3.2.4 Limited Duration of Protection
In several instances, the duration of protection offered by seed treatments is short because of the comparatively less amount of chemical applied to the seed, dilution of the chemical as the plant grows and breakdown of the chemical. Any such experience undergone by farmers acts as a deterrent for future applications of seed treatment.
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4. REGIONAL MARKET ANALYSIS 4.1 NORTH AMERICA The North American market for seed treatment is estimated to be US$ XX.XX billion in 2014 and forecast to maintain a CAGR of X.X% between 2014 and 2020 to reach a projected US$X.X billion by 2020. With an estimated share of XX.XX% in 2014, the United States constitutes the largest market for seed treatment in North America, though the fastest CAGR of X.X% during 2014-2020 is anticipated to be recorded by demand for seed treatment in Mexico. By application segment, chemical agents dominate the North American market for seed treatment, accounting for an estimated 2014 share of XX.XX%. However, growth in demand for biological agents is likely to outpace chemical agents by posting a 2014-2020 compounded annual rate of 7.6% to emerge as the fastest segment. Corn/maize is the leading type of crop for seed treatment applications in North America, estimated to account for XX.XX% of the total demand in 2014. In terms of CAGR between 2014 and 2020, however, demand for seed treatment applications in canola is expected to be the fastest among all crop types at X.X%. North American Market for Seed Treatment by Region from 2010-2020 (In US$ Million)
Region
2010
2011
2012
2013
2014
2020
% CAGR (2014-2020)
United States
XX
XX
XX
1,030.00
XX
XX
XX
Canada
XX
XX
XX
XX
58.03
81.24
XX
Mexico
64.22
67.65
XX
XX
XX
XX
XX
Total
XX
XX
XX
XX
XX
XX
XX
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4.1.1.1.1 Major Markets for US Seed
4.1.1.1.1.1 Africa The overall market value of the US seed industry for the Africa as delineated by the USDA stood at US$14.5 million in 2007 and reached US$20.4 million in 2011 to reflect a CAGR of 8.9% between these years.
4.1.1.1.1.9 India Exports of planting seeds from the US to India declined by 2% over 2011 to stand at US$8.8 million in 2012. However, between 2010 and 2011, there was an increase of 27% in seed exports from the US to India, and the period from 2005 witnessed a net increase of exports to this market.
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5. MARKET SHARE ANALYSIS Syngenta and Bayer are the clear leaders in the global market for seed treatment, with a combined share estimated to be nearly 61% in 2013. In fact, the high level of concentration exhibited by the seed treatment market is evident from the fact that the top four players account for a share in excess of 80% in 2013. Market Share of Leading Players in the Global Seed Treatment Market for 2013
Syngenta
Monsanto
Despite being engaged in the food and farming sectors for several decades, these multinationals have been able to achieve the present levels of consolidation and control only over the last 10-20 years. This has been the outcome of mixing and matching a range of approaches, which include the following:
Mergers and Acquisitions: A tried and tested practice adopted by virtually every industry at some point of time, M&A activity in the pesticides industry has witnessed the top six companies embark on a spending spree since the 1990s with a focus on taking over the three major segments of the agriculture industry, viz., pesticides, seeds and biotechnology for developing a proprietary family of chemicals, seeds and genetic traits that have been formulated to work in tandem.
Cooperative strategies among the few close competitors
Vertical integration upward along the food chain by setting up food chain clusters
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These strategies have enabled the leading players to remain leaders, who have taken over smaller players and integrated their businesses into their own portfolios.
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