BODi | RSA Submission

BE | ONE | DARING | INDIVIDUAL Through the use of innovative technologies in body scanning applications, we see an opportunity to customize clothing to fit an individual’s specific needs and preferences. With today’s culture moving towards acceptance and tolerance, BODi embraces all body types, making each one unique and beautiful.

A CUSTOMIZED WORLD Society is moving from a mass-produced, one-size-fits all mind set that is generic and inclusive, to a tailored world that is exclusive to the individual and provides them with a bespoke experience.

Customization provides the consumer with a more meaningful experience, opening the path for products with an increased longevity. By building relationships with products, the consumer fosters the practice of inheritance and thus supports a world where simple things become meaningful heirlooms.

WHY IS THIS HAPPENING? The expansion of brands and markets today is a direct result of the need to cater to a changing society; a society where acceptance is becoming more prevalent. 3D Body Scanning technology has made it possible for researchers and people alike to learn more about different body shapes and sizes in order to cater to these emerging markets.

AN ACCESSIBLE BRAND Today, 3D body scanners are only accessible in select department stores in major cities. BODi is unique because the user can access an entire product, service + system in the comfort of thier own home. We believe people will be inclined to approach this sensitive subject more if it is provided as an accessible ‘at-your-door’ service.

57%

of women do not fit into today’s standard sizes

4 out of 5

women in America are dissatisfied with their appearance

This circle represents the never ending cycle of the BODi product, service + system - beginning and ending with the customer.

Research has shown that well-fitting garments give consumers positive outcomes such as higher confidence, enhanced selfesteem, and improvement of psychological and social wellbeing. In addition, certain physical life changes in men and women also affect clothing fit satisfaction. Based on points throughout a person’s life, one may experience extreme growth, difficulty changing clothing, and irregular body shapes.

90%

of women over-estimate their body size

62%

of women cannot find clothing that fits appropriately

81%

of ten year olds are afraid of being fat

LIFE CHANGES BODi emerged as a way to cater specifically to people experiencing physical life changes, because as humans our body types are constantly changing and evolving. BODi also caters to those who wish to have truly customized clothing based on their specific preferences.

9 - 12

13 - 17 18 - 22

23 - 29

9 - 12

13 - 17 18 - 22

23 - 29

30’s

40’s

50’s

60’s +

40’s

50’s

60’s +

INSTRUCTIONS

puberty

30’s pregnancy

metabolism slows, decreased causing weight mobility + gain menopause

3D SCANNING TECHNOLOGY This application contains 3D scanning abilities that scans the human body for exact measurements.

This technology is adopted from a Kickstarter company called Structure Sensor, which is a device that attaches to the camera of the smartphone and allows the user to see the world in 3D. The device instantly captures 3D models and can then generate measurements for replication. In 10 years, we see this technology having the ability to transfer to a simple smartphone application.

The user will download the BODi application and then, using the tripod sent in the original box also containing the instructions, scan their body. The app allows for the completion of submitting the selection for their preferred fabrics, stitch detail, color options, and styles to the company.

CUSTOMIZED COLLECTION The delivered box includes the following:

Instructions on how to download the scanning application

Catalogue offering basic styles

Book of fabric + color options

Preferences of fit + desires

Tripod to hold the phone while scanning

BOD i

MENTAL HEALTH In addition to fostering perfect fitting clothing for the physical body, our brand also fosters positive mental health and body image through targeting 4 main areas of our self-esteem. By enhancing the perception of ourselves, as well as how others perceive us, we are encouraging people to embrace + accept their bodies.

69% PREFERENCES

RELATIONSHIPS

GENERAL

Possessing high High trust in others self-worth prevents = foster positive depression, anxiety, relationships, as well eating disorders, suicide, as building more drug abuse and general relationships self neglect

SOCIAL

Perception - people in custom suits were rated more confident, higher earners, more flexible, and more successful

CAMPAIGN

of women say media affects their idea of the “perfect body shape”

5%

of American females possess what is portrayed as the “ideal” body, naturally

PROFESSIONAL Enclothed Cognition how one’s processes and success is affected by outfit

The BODi app is a user friendly interface that easily allows customers to connect with resources in their area. In the AROUNDi section of the app, the user can view events held around them as well as users around them available for support. INSPIREi sends push notifications of motivational and inspiring thoughts, quotes, and tips. It can also be browsed and preset for motivational tips tailored to the users desire. You can select from a wide selection, including building self confidence and seeking help with eating disorders.

The app allows the user to fully engage in what BODi has to offer.

BIBLIOGRAPHY JOURNALS

ARTICLES CONT.

Adam, Hajo, and Adam D. Galinsky. “Enclothed Cognition.” Journal of Experimental Social Psychology 48.4 (2012): 918-25. Web.

Eating Disorder Treatment - Anorexia Treatment, Food Addiction, Bulimia Treatment, Compulsive Overeating. Rader Programs, n.d. Web. 07 Nov. 2014.

Collins, M.E. (1991). Body figure perceptions and preferences among pre-adolescent children. International Journal of Eating Disorders, 199-208.

Jackson, Sam. “Managing the Fashion Retail Supply Chain.” ITadviser 60 (2009): n. pag. Print.

Mellin, L., McNutt, S., Hu, Y., Schreiber, G.B., Crawford, P., & Obarzanek, E. (1991). A longitudinal study of the dietary practices of black and white girls 9 and 10 years old at enrollment: The NHLBI growth and health study. Journal of Adolescent Health, 23-37.

McDermott, Lauren A., and Terry F. Pettijohn, II. “The Influence of Clothing Fashion and Race on the Perceived Socioeconomic Status and Person Perception of College Students.” Psychology & Society 4.2 (2011): 64-75. Psychology & Society. Web. 30 Oct. 2014.

Shin, Eonyou. “Exploring consumer’s fit perceptions and satisfaction with apparel fit in general” (2013).

Graduate Theses and Disertations. Paper 13184.

Wilson, Robert A. and Foglia, Lucia, “Embodied Cognition”, The Stanford Encyclopedia of Philosophy (Fall 2011 Edition), Edward N. Zalta (ed.), Web.

“Exhibition.” 3D Body Scanning Technologies 2014. 5th International Conference and Exhibition on 3D Body Scanning Technologies, n.d. Web. 30 Oct. 2014.

Fletcher, Ben C. “What Your Clothes Might Be Saying About You.” Psychology Today: Health, Help, Happiness + Find a Therapist. N.p., 20 Apr. 2013. Web. 30 Oct. 2014.

Gustafson, Krystina. “5 Major Problems Retailers Must Fix in 2014.” CNBC. N.p., 15 Jan. 2014. Web. 10 Dec. 2014.

Johnson, Kim K.P., and Sharon Lennon. “The Social Psychology of Dress.” Berg Fashion Library. Bloomsbury Publishing Plc, n.d. Web. 30 Oct. 2014.

Lewis, Jared. “Major Problems of the Retail Industry.” Chron. Hearst Newspapers, n.d. Web. 30 Oct. 2014.

Mazzoni, Laura, Vanessa Burrows, and Jordi Mercader. “3D Body Scanning for Fashion. 3D Body Scanners and Virtual Fitting Rooms.” 3D-A-PORTER. N.p., n.d. Web. 30 Oct. 2014.

ARTICLES

BROCHURE

Bernard, Katherine. “Confidence Dressing: How Clothing Affects the Mind.” Vogue. N.p., 27 Apr. 2012.

Web. 30 Oct. 2014.

PriceWaterhouseCoopers. N.p.: PriceWaterhouseCoopers, 2008. Issues and Solutions for the Retail and Consumer Goods Industries. 2008. Web. 30 Oct. 2014.

Cowan, Katy. “The Changing Face of Retail - Where Fashion Meets Tech.” Web log post. Uprising. N.p., 1 May 2012. Web. 30 Oct. 2014.

Centers for Disease Control and Prevention. Centers for Disease Control and Prevention, 19 May 2014.

Web. 05 Nov. 2014.

Dicks, Sheila. “Dress with Confidence – How Dressing Affects Your Attitude and Confidence.” SelfGrowth.

N.p., 2006. Web. 30 Oct. 2014.

GROUP STATEMENT BODi solves self esteem issues that target shapes, sizes, body types, disabilities + health issues, rather than segmenting by age or gender. BODi appeals to people seeking innovative solutions to everyday apprehensions and eradicates them through individualized outcomes. By eliminating the mindset of the consumer fitting into the mold of a specific product, BODi fosters the mindset that products need to be specific and unique to the individual. BODi allows the consumers to own something that is unique to them and doesn’t sacrifice preferences, values, or beliefs.

PERSONAL STATEMENTS Throughout this journey, I contributed my knowledge of fashion design and construction to this project, as well as personal experience regarding body image and self worth issues. As a group, we conducted a lot of research not only on body scanning technology, but also into why the body changes. By attending an eating disorder discussion at the Sharonville Recreation Center, we gained insight into some of the health issues, both physical and mental, behind body image. With my knowledge of construction and fit, I contributed a lot of the technical pieces that go into tailored clothing. In addition, my skills in Illustrator, InDesign, and Photoshop were put to use in creating the graphics that continue throughout the 4 pages of our brand presentation. As a group, we contributed fairly and put each of our unique skills to use in order to come up with a product, service, and system that we are passionate and excited about.

Morgan Taylor

My contribution toward this collaborative project is shown thorough a variety of ways. To gather outside research about body image my teammate Morgan Taylor and I traveled to the Sharonville Rec Center to hear a presentation centered on Eating Disorders.

The research gathered provided a great deal of insight toward learning about how society deals with body image in a multitude of ways. Throughout the presentation, several examples of unattainable bodies plastered throughout the media were displayed as triggers to this severe illness. This research only fueled our group to successfully create a product that could possibly help the human population gain confidence and be proud of who they are in the moment. As a group, we divided up responsibilities in creating eye-catching graphics and provocatively worded descriptions.

After gathering the graphics and discussing a visually compelling presentation as a group, I personally played a large role in the final layout of the BODi presentation.

I assisted in the multitude of interviews conducted on both men and women asking, “Describe why you think you are beautiful” and helped compile the clips to create an empowering video for our brand. I truly believed our group successfully addressed a current trend, presented a creative solution and if carried to production, would be extremely successful.

Jillian Harmon

As a team, we worked collaboratively and creatively to develop the best possible experience for our potential customers. Our group was able to distribute the work equally while playing to each of our respective strengths.

As an industrial designer, I was able to contribute by enhancing the mechanics and methods behind our systems and processes. This can be seen most clearly on the interface of our application for the campaign, which I designed using Illustrator to be as efficient and user-friendly as possible. My prior experience also provided me with a strong understanding of the 3-D body-scanners, which allowed us to transform current technologies available into the application we are utilizing. I thoroughly enjoyed learning about trend research development and would like to continue to develop my knowledge on the subject. I found the process fascinating while being an area in which I excelled.

Kate Stanifer