Y U VA
™
YO G A F O R YO U N G S T E R S
CON T E N T S
VALUE PROPOSITION
............................................................................................................PG. 4
INSPIRATION ...........................................................................................................PG. 6 PRODUCT DESCRIPTION .................................................................................PG. 8 LINE EXTENSIONS
.................................................................................PG. 10
OUR PHILOSOPHY ..............................................................................PG. 12 SWOT ANALYSIS ............................................................................PG. 14 BRANDING COLLATERAL
..............................................................PG. 16
PACKAGING ..................................................................................PG. 18 TARGET MARKET .........................................................................PG. 20 RETAIL DISTRIBUTION .................................................................PG. 23 TRADE SHOW INFORMATION .........................................................PG. 24 YUVA DAY AT FAO SCHWARZ ..........................................................PG. 26 COMPETITIVE ANALYSIS
.....................................................................PG. 28
PROMOTIONAL MATERIALS .....................................................................PG. 30 SPECIFICATION SHEETS ..................................................................................PG. 32 PRODUCT COSTS
.....................................................................................................PG. 38
TRADE SHOW COSTS ..........................................................................................................PG. 40
YUVA™ MAKES FITNESS FUN!
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YUVA™ aims to provide children and families beneficial products that support a healthy mind and body. Our fun and engaging assortment of children’s fitness products promote physical education, family growth, and a positive self-esteem.
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Y U VA ™ YO G A K I T
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ONE TRANSFORMABLE YOGA BAG / MAT This unique bag easily transforms from a yoga bag to a yoga mat. Simply open up the bag by the drawstring and lay it out flat. Once kids are finished practicing their yoga poses they can place their belongings on the mat, pull the drawstring, and go! ONE YUVA™ YOGA DECK This deck of yoga flash cards contains various yoga poses perfect for a little yogi. It contains playful poses such as cat, pretzel, dog, and warrior that can be performed with friends, family..or YUVA™! ONE YUVA™ GIRAFFE TOY YUVA™ wants to practice with you! YUVA™ is a bendable giraffe toy that can be shaped into different yoga poses. It can be used for parents to help teach children the poses, or as a friendly yoga companion!
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O U R P RO D U C T S
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INSTRUCTIONAL YOGA DVD’S YOGA STORY BOOKS
Y U VA
™
YO G A F O R YO U N G S T E R S
SPORTS BOTTLES CHILDREN’S YOGA APPAREL
INSTRUCTIONAL KARATE DVD’S KARATE STORY BOOKS
™ K A R AT E
SPORTS BOTTLES CHILDREN’S KARATE APPAREL 11
O U R P H I LO S O P H Y
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Children encounter a variety of emotional, social, and physical challenges and conflicts. The practice of yoga includes breathing techniques, behavioral guidelines, and physical postures that can be incredibly valuable for them. Yoga is something children can practice anywhere! Through breathing, concentration, and posing, yoga leads children to constant self-discovery and inquisitiveness. Yoga is an option for children who shy away from physical activity or group activities for fear of failure or being picked last, and it helps athletic children excel in other physical activities and sports. It enhances physical flexibility, refines balance and coordination, develops focus and concentration, boosts self-esteem and confidence, and strengthens the mind-body connection. YUVA™ gives every unique child the benefits of yoga through a fun and engaging act of child’s play.
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S W O T A N A LY S I S
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STRENGTHS
WEAKNESSES
INNOVATIVE BAG DESIGN
LIMITED FUNCTIONALITY ON SOME SURFACES
VALUE KIT HIGH QUALITY, LUXURY ITEM BENEFITS FOR KIDS AND PARENTS PORTABLE
NEW TO MARKET NICHE MARKET NO PATENT PROTECTION UNTESTED MANUFACTURING
INTERACTIVE AND EDUCATIONAL
INCREASING POPULARITY OF YOGA CHILDREN’S HEALTH INITIATIVES NEW CHILDREN’S FITNESS ACTIVITIES PARTNERSHIPS WITH FAO SCHWARZ
LOW BARRIERS OF ENTRY PRODUCT IMITATIONS POPULARITY OF OTHER ATHLETIC ACTIVITIES RELIGIOUS OBJECTIONS TO YOGA LOWER PRICED PRODUCTS
OPPORTUNITIES
THREATS
B R AN D I N G
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Y U VA
™
YO G A F O R YO U N G S T E R S
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PAC K AG I N G
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™
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TA R G E T M A R K E T
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M OT H E R Z E N S | 25-45 | | YO U N G M O T H E R S W I T H C H I L D R E N AG E D 5 - 1 2 | | IN CO M E L E V E L : $ 7 5 K + | | P H Y S I C A L T H E R A P I S T, M A R R I AG E C O U N S E L O R | | L I V E I N S U B U R BAN AR E A S | T h e Y U VA ™ M o t h e r i s a b u s y w o m e n b u t m a ke s a p o i n t t o s t a y u p t o d a t e w i t h t re n d s . S he l i ve s a ve r y a ct i ve a n d he a l t h y l i fe s t y l e a n d w a n t s t h e s a m e f o r h e r ch i l d r e n . S h e e n j o y s b e i n g i n v o l v e d w i t h h e r ch i l d r e n ’ s a c t i v i t i e s , b u t w a n t s t he m t o l e a rn i n d e pe n d e n ce . The y e n j o y l e a rn i n g ab o u t a n d s h o p p i n g for n e w p r o d u c t s o n l i n e , b u t m a ke d e c i s i o n s b a se d h e a v i l y f ro m w ord o f m o u t h a n d o n l i n e re co m m e n d a t i o n s . Th e y a re v a l u e co n s c i o u s a n d d ri ve n b y q u a l i t y a n d va ri e t y. 21
Y U VA ™ R E TA I L E R S
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TOYS R U S M AC Y S N O R D S T RO M FAO S C H WA R Z
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A M E R I C A N I N T E RN AT I O N A L T O Y FA I R 2015
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DAT E : S a t u r d a y , F e b r u a r y 1 4 S u n d a y , F e b r u a r y 1 5 M o n d a y , F e b r u a r y 1 6 T u e s d a y , F e b r u a r y 1 7
9:00 9:00 9:00 9:00
am am am am
6:00 6:00 6:00 4:00
pm pm pm pm
L O C AT I O N : J a co b K . J a v i t s C o n ve n t i o n C e n t e r | N YC ABOUT: The 1 1 2 t h a n n u a l N ort h A m e ri c a n I n t e r n a t i o n a l To y F a i r 速 , t h e l a r g e s t t o y a n d y o u t h p r o d u c t m a r ke t p l a c e i n t h e W e s t e r n H e m i s p he re , i s e x pe ct e d t o b ri n g t o ge t he r n e a rl y 1 , 2 0 0 e x h i b i t i n g m a nu fa ct u re rs , d i s t ri b u t ors , i m p ort e rs a n d s a l e s age n t s t o s h ow c a se 1 5 0 , 0 0 0 + p ro d u c t s t o n e a rl y 1 0 , 0 0 0 b u y e rs re p re se n t i n g 7 , 0 0 0 + u n i q u e re t a i l o u t l e t s i n 1 0 0 co u n t ri e s . 25
Y U VA ™ DAY AT
FAO S C H WA R Z
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C O M P E T I T I V E A N A LY S I S
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LITTLE YOGIS ECO-TOTE KIT -
LITTLE YOGIS DVD LITTLE YOGIS ECO MAT CARTOON YOGA POSTER HANDY TOTE BAG SILLY CARTOON STICKERS
$36.51 NAMASTE KIDS - KIDS YOGA DVD - KIDS YOGA MAT - ECO FRIENDLY SPORTS BOTTLE
$49.99
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P R O M O T I O N A L M AT E R I A L S
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AD V E RT I S IN G
B U S I N E S S CAR D S
Y U VA ™ K E YC H A I N
Y U VA
M O R G AN M C CAR T Y
W E B : W W W . Y U VA . C O M W E B : W W W . Y U VA . C O MP H O N E : 5 5 5 - 8 3 7 - 2 3 1 8
Y U VA
M O R G AN M C CAR T Y
P H O N E : 5 5 5 - 8 3 7 - 2 3 1 8 E M A I L : M O R G A N @ Y U VA . C O M E M A I L : M O R G A N @ Y U VA . C O M
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S P E C I F I C AT I O N S H E E T S
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DATE: OCTOBER, 2014
SUPPLIER: HANGZHOU KISSUN CO., LTD
ITEM: ITEM NUMBER: YUVA YOGA BAG YUVA-1001
Y U VA
™
YO G A F O R YO U N G S T E R S
CODE
SPECIFICATION
MEASUREMENT
A
RADIUS
12 IN
B
DIAMETER
24 IN
DESCRIPTION: TRANSFORMABLE YOGA MAT / BAG WITH DRAWSTRING AND HANDLES
MATERIALS: 2MM NEOPRENE 210 D NYLON TRIMMING: HANDLES: NYLON WEBBING DRAWSTING: POLYESTER DRAWSTRING CLOSURE: PLASTIC
C
38 in
C
CIRCUMFRENCE
38 IN
D
HANDLE LENGTH
5 IN B
HANDLE WIDTH
6 IN
F
DRAWSTRING LENGTH
43 IN
G
DRAWSTRING 7/8 IN CLOSURE HEIGHT
H
DRAWSTRING CLOSURE WIDTH
1 IN
I
DRAWSTRING CLOSURE DEPTH
3/16 IN
D
|
6 in
E
12 in
|
A 5 in
E
|
43 in
F
|
DESIGN & TAG P L AC E M E N T
3/16” (D)
G
7/8” (H)
I
1 “ (W)
H Size: 25mm (W) x 22mm (H) - Hole Size : 5mm
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DATE: OCTOBER 14, 2014
Y U VA
™
SEASON: FALL / WINTER 2015
ITEM: YUVA YOGA CARDS
ITEM NUMBER: YUVA-1002
DESCRIPTION: INSTRUCTIONAL YOGA PAPER WEIGHT: FLASH CARDS 100lb MATTE PRINTING:
COLOR PRINT
PRINTER LOCATION: CREATIVE APPROACH
YO G A F O R YO U N G S T E R S
SPEC
MEASUREMENT
A
CARD LENGTH
7 in
B
CARD WIDTH
4 in A
C
PACKAGE LENGTH
7.2 in
D
PACKAGE WIDTH
4.2 in
E
PACKAGE DEPTH
1 in
™
7 in
CODE
C
TREE POSE 4 in
B
D E
Y U VA™
扬 州 帝 腾 玩 具 礼 品 有 限 公 司 Yangzhou D King Toys And Gifts Co., Ltd
YO G A F O R YO U N G S T E R S
Supplier
Yangzhou D King Toys & Gifts Co., Ltd
Address
150 East Shugang Road, Hanjiang District, Yangzhou(225008), Jiangsu Province, China.
Name
Plush giraffe toy
Material
Plush
Filling
PP cotton
Color
According to picture
Size
15CM
Logo
YUVA (see attached)
Quantity
1500pcs
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P RO D U C T CO S T S
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PRODUCT INFORMATION NAME
YUVA YOGA KIT
DESCRIPTION
ONE YUVA BAG
Y U VA™
ONE YUVA DECK ONE PLUSH YUVA ITEM NUMBER
YO G A F O R YO U N G S T E R S
YUVA-1001
PRODUCT COST MANUFACTURER
HANGZHOU KISSUN IMP. & EXP. CO., LTD
INDIVIDUAL COST
ONE YUVA BAG
$3.72
ONE YUVA DECK
$1.30
ONE PLUSH YUVA
$2.28
FULL KIT COST
$7.30 1500 UNITS
$10,950.00
1pc/polybag
$1.41
Seafreight Charge (per CBM)
$596.70
Seafreight Charge (per 6 CBM)
$2,113.10
Flashcards
-
Yuva
-
Bag
$0.61
FULL PACKAGE DUTY FEE
1500 PCS
$914.42
KIT TOTAL
1 PC
$9.32
FULL PACKAGE TOTAL
1500 PCS
$13,997.32
WHOLESALE COST
$9,32
MARKUP PERCENTAGE %
436%
MSRP
$50.00
FULL PACKAGE PRICE SHIPPING COSTS SHIPPING (CHINA-SAVANNAH) Carton Information: 50 pcs/carton 1 carton = 14 kg 30 cartons = 6 CBM INDIVIDUAL DUTY FEES
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T O Y FA I R C O S T S
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INTERNATIONAL TOY FAIR COSTS BOOTH PACKAGE FEE
DESCRIPTION
UNITS
COST
100 ft2 booth
-
$3,200.00
8' high drape back wall
-
INCLUDED
3' high drape side rails
-
INCLUDED
1 yr TIA membership
-
INCLUDED
charitable donation
-
$250.00
BUSINESS CARDS
250
$87.50
KEY CHAINS
200
$160.00
SIGNAGE AND DISPLAYS
-
$335.42
PRODUCT SHIPPING
-
-
$224.10
DELIVERY
-
-
$60.00
PROMOTIONAL COLLATERAL
TOTAL
Y U VA™
YO G A F O R YO U N G S T E R S
$4,317.02 TRAVEL EXPENSES
DESCRIPTION
PRICE (PER EXECUTIVE)
PROVIDER
PRICE (PER TWO EXECUTIVES)
Flight
Round Trip
US Airways
$337.20
$674.40
Hotel
3 nights
The Mansfield
$403.00
$902.00
Transportation
3 days
UBER
$53.65
$107.30
Food
Saturday
3 meals
$60.00
$120.00
Sunday
3 meals
$60.00
$120.00
Monday
3 meals
$60.00
$120.00
Misc.
-
-
$200.00
$400.00
TOTAL TRAVEL EXPENSES
-
-
$1,069.85
$2,239.70
$5,490.87
$6,660.72
TOTAL
Trade Show +Travel
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MORGAN MCCARTY
FASM 310-021 PRIVATE LABEL PRODUCT DEVELOPMENT PROFESSOR PATTI TAYLOR