YUVA: Yoga for Youngsters

Y U VA

™

YO G A F O R YO U N G S T E R S

CON T E N T S

VALUE PROPOSITION

............................................................................................................PG. 4

INSPIRATION ...........................................................................................................PG. 6 PRODUCT DESCRIPTION .................................................................................PG. 8 LINE EXTENSIONS

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OUR PHILOSOPHY ..............................................................................PG. 12 SWOT ANALYSIS ............................................................................PG. 14 BRANDING COLLATERAL

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PACKAGING ..................................................................................PG. 18 TARGET MARKET .........................................................................PG. 20 RETAIL DISTRIBUTION .................................................................PG. 23 TRADE SHOW INFORMATION .........................................................PG. 24 YUVA DAY AT FAO SCHWARZ ..........................................................PG. 26 COMPETITIVE ANALYSIS

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PROMOTIONAL MATERIALS .....................................................................PG. 30 SPECIFICATION SHEETS ..................................................................................PG. 32 PRODUCT COSTS

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TRADE SHOW COSTS ..........................................................................................................PG. 40

YUVA™ MAKES FITNESS FUN!

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YUVA™ aims to provide children and families beneficial products that support a healthy mind and body.

Our fun and engaging assortment of children’s fitness products promote physical education, family growth, and a positive self-esteem.

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Y U VA ™ YO G A K I T

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ONE TRANSFORMABLE YOGA BAG / MAT

This unique bag easily transforms from a yoga bag to a yoga mat. Simply open up the bag by the drawstring and lay it out flat. Once kids are finished practicing their yoga poses they can place their belongings on the mat, pull the drawstring, and go!

ONE YUVA™ YOGA DECK This deck of yoga flash cards contains various yoga poses perfect for a little yogi. It contains playful poses such as cat, pretzel, dog, and warrior that can be performed with friends, family..or YUVA™!

ONE YUVA™ GIRAFFE TOY YUVA™ wants to practice with you! YUVA™ is a bendable giraffe toy that can be shaped into different yoga poses. It can be used for parents to help teach children the poses, or as a friendly yoga companion!

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O U R P RO D U C T S

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INSTRUCTIONAL YOGA DVD’S YOGA STORY BOOKS

Y U VA

™

YO G A F O R YO U N G S T E R S

SPORTS BOTTLES CHILDREN’S YOGA APPAREL

INSTRUCTIONAL KARATE DVD’S KARATE STORY BOOKS

™ K A R AT E

SPORTS BOTTLES CHILDREN’S KARATE APPAREL 11

O U R P H I LO S O P H Y

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Children encounter a variety of emotional, social, and physical challenges and conflicts. The practice of yoga includes breathing techniques, behavioral guidelines, and physical postures that can be incredibly valuable for them. Yoga is something children can practice anywhere!

Through breathing, concentration, and posing, yoga leads children to constant self-discovery and inquisitiveness.

Yoga is an option for children who shy away from physical activity or group activities for fear of failure or being picked last, and it helps athletic children excel in other physical activities and sports. It enhances physical flexibility, refines balance and coordination, develops focus and concentration, boosts self-esteem and confidence, and strengthens the mind-body connection.

YUVA™ gives every unique child the benefits of yoga through a fun and engaging act of child’s play.

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S W O T A N A LY S I S

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STRENGTHS

WEAKNESSES

INNOVATIVE BAG DESIGN

LIMITED FUNCTIONALITY ON SOME SURFACES

VALUE KIT HIGH QUALITY, LUXURY ITEM BENEFITS FOR KIDS AND PARENTS PORTABLE

NEW TO MARKET NICHE MARKET NO PATENT PROTECTION UNTESTED MANUFACTURING

INTERACTIVE AND EDUCATIONAL

INCREASING POPULARITY OF YOGA CHILDREN’S HEALTH INITIATIVES NEW CHILDREN’S FITNESS ACTIVITIES PARTNERSHIPS WITH FAO SCHWARZ

LOW BARRIERS OF ENTRY PRODUCT IMITATIONS POPULARITY OF OTHER ATHLETIC ACTIVITIES RELIGIOUS OBJECTIONS TO YOGA LOWER PRICED PRODUCTS

OPPORTUNITIES

THREATS

B R AN D I N G

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Y U VA

™

YO G A F O R YO U N G S T E R S

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PAC K AG I N G

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™

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TA R G E T M A R K E T

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M OT H E R Z E N S | 25-45 | | YO U N G M O T H E R S W I T H C H I L D R E N AG E D 5 - 1 2 | | IN CO M E L E V E L : $ 7 5 K + | | P H Y S I C A L T H E R A P I S T, M A R R I AG E C O U N S E L O R | | L I V E I N S U B U R BAN AR E A S | T h e Y U VA ™ M o t h e r i s a b u s y w o m e n b u t m a ke s a p o i n t t o s t a y u p t o d a t e w i t h t re n d s . S he l i ve s a ve r y a ct i ve a n d he a l t h y l i fe s t y l e a n d w a n t s t h e s a m e f o r h e r ch i l d r e n . S h e e n j o y s b e i n g i n v o l v e d w i t h h e r ch i l d r e n ’ s a c t i v i t i e s , b u t w a n t s t he m t o l e a rn i n d e pe n d e n ce .

The y e n j o y l e a rn i n g ab o u t a n d s h o p p i n g for n e w p r o d u c t s o n l i n e , b u t m a ke d e c i s i o n s b a se d h e a v i l y f ro m w ord o f m o u t h a n d o n l i n e re co m m e n d a t i o n s . Th e y a re v a l u e co n s c i o u s a n d d ri ve n b y q u a l i t y a n d va ri e t y.

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Y U VA ™ R E TA I L E R S

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TOYS R U S M AC Y S N O R D S T RO M FAO S C H WA R Z

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A M E R I C A N I N T E RN AT I O N A L T O Y FA I R 2015

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DAT E : S a t u r d a y , F e b r u a r y 1 4 S u n d a y , F e b r u a r y 1 5 M o n d a y , F e b r u a r y 1 6 T u e s d a y , F e b r u a r y 1 7

9:00 9:00 9:00 9:00

am am am am

6:00 6:00 6:00 4:00

pm pm pm pm

L O C AT I O N : J a co b K . J a v i t s C o n ve n t i o n C e n t e r | N YC ABOUT: The 1 1 2 t h a n n u a l N ort h A m e ri c a n I n t e r n a t i o n a l To y F a i r 速 , t h e l a r g e s t t o y a n d y o u t h p r o d u c t m a r ke t p l a c e i n t h e W e s t e r n H e m i s p he re , i s e x pe ct e d t o b ri n g t o ge t he r n e a rl y 1 , 2 0 0 e x h i b i t i n g m a nu fa ct u re rs , d i s t ri b u t ors , i m p ort e rs a n d s a l e s age n t s t o s h ow c a se 1 5 0 , 0 0 0 + p ro d u c t s t o n e a rl y 1 0 , 0 0 0 b u y e rs re p re se n t i n g 7 , 0 0 0 + u n i q u e re t a i l o u t l e t s i n 1 0 0 co u n t ri e s .

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Y U VA ™ DAY AT

FAO S C H WA R Z

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C O M P E T I T I V E A N A LY S I S

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LITTLE YOGIS ECO-TOTE KIT -

LITTLE YOGIS DVD LITTLE YOGIS ECO MAT CARTOON YOGA POSTER HANDY TOTE BAG SILLY CARTOON STICKERS

$36.51 NAMASTE KIDS - KIDS YOGA DVD - KIDS YOGA MAT - ECO FRIENDLY SPORTS BOTTLE

$49.99

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P R O M O T I O N A L M AT E R I A L S

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AD V E RT I S IN G

B U S I N E S S CAR D S

Y U VA ™ K E YC H A I N

Y U VA

M O R G AN M C CAR T Y

W E B : W W W . Y U VA . C O M W E B : W W W . Y U VA . C O MP H O N E : 5 5 5 - 8 3 7 - 2 3 1 8

Y U VA

M O R G AN M C CAR T Y

P H O N E : 5 5 5 - 8 3 7 - 2 3 1 8 E M A I L : M O R G A N @ Y U VA . C O M E M A I L : M O R G A N @ Y U VA . C O M

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S P E C I F I C AT I O N S H E E T S

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DATE: OCTOBER, 2014

SUPPLIER: HANGZHOU KISSUN CO., LTD

ITEM: ITEM NUMBER: YUVA YOGA BAG YUVA-1001

Y U VA

™

YO G A F O R YO U N G S T E R S

CODE

SPECIFICATION

MEASUREMENT

A

RADIUS

12 IN

B

DIAMETER

24 IN

DESCRIPTION: TRANSFORMABLE YOGA MAT / BAG WITH DRAWSTRING AND HANDLES

MATERIALS: 2MM NEOPRENE 210 D NYLON TRIMMING: HANDLES: NYLON WEBBING DRAWSTING: POLYESTER DRAWSTRING CLOSURE: PLASTIC

C

38 in

C

CIRCUMFRENCE

38 IN

D

HANDLE LENGTH

5 IN B

HANDLE WIDTH

6 IN

F

DRAWSTRING LENGTH

43 IN

G

DRAWSTRING 7/8 IN CLOSURE HEIGHT

H

DRAWSTRING CLOSURE WIDTH

1 IN

I

DRAWSTRING CLOSURE DEPTH

3/16 IN

D

|

6 in

E

12 in

|

A 5 in

E

|

43 in

F

|

DESIGN & TAG P L AC E M E N T

3/16” (D)

G

7/8” (H)

I

1 “ (W)

H Size: 25mm (W) x 22mm (H) - Hole Size : 5mm

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DATE: OCTOBER 14, 2014

Y U VA

™

SEASON: FALL / WINTER 2015

ITEM: YUVA YOGA CARDS

ITEM NUMBER: YUVA-1002

DESCRIPTION: INSTRUCTIONAL YOGA PAPER WEIGHT: FLASH CARDS 100lb MATTE PRINTING:

COLOR PRINT

PRINTER LOCATION: CREATIVE APPROACH

YO G A F O R YO U N G S T E R S

SPEC

MEASUREMENT

A

CARD LENGTH

7 in

B

CARD WIDTH

4 in A

C

PACKAGE LENGTH

7.2 in

D

PACKAGE WIDTH

4.2 in

E

PACKAGE DEPTH

1 in

™

7 in

CODE

C

TREE POSE 4 in

B

D E

Y U VA™

扬 州 帝 腾 玩 具 礼 品 有 限 公 司 Yangzhou D King Toys And Gifts Co., Ltd

YO G A F O R YO U N G S T E R S

Supplier

Yangzhou D King Toys & Gifts Co., Ltd

Address

150 East Shugang Road, Hanjiang District, Yangzhou(225008), Jiangsu Province, China.

Name

Plush giraffe toy

Material

Plush

Filling

PP cotton

Color

According to picture

Size

15CM

Logo

YUVA (see attached)

Quantity

1500pcs

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P RO D U C T CO S T S

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PRODUCT INFORMATION NAME

YUVA YOGA KIT

DESCRIPTION

ONE YUVA BAG

Y U VA™

ONE YUVA DECK ONE PLUSH YUVA ITEM NUMBER

YO G A F O R YO U N G S T E R S

YUVA-1001

PRODUCT COST MANUFACTURER

HANGZHOU KISSUN IMP. & EXP. CO., LTD

INDIVIDUAL COST

ONE YUVA BAG

$3.72

ONE YUVA DECK

$1.30

ONE PLUSH YUVA

$2.28

FULL KIT COST

$7.30 1500 UNITS

$10,950.00

1pc/polybag

$1.41

Seafreight Charge (per CBM)

$596.70

Seafreight Charge (per 6 CBM)

$2,113.10

Flashcards

-

Yuva

-

Bag

$0.61

FULL PACKAGE DUTY FEE

1500 PCS

$914.42

KIT TOTAL

1 PC

$9.32

FULL PACKAGE TOTAL

1500 PCS

$13,997.32

WHOLESALE COST

$9,32

MARKUP PERCENTAGE %

436%

MSRP

$50.00

FULL PACKAGE PRICE SHIPPING COSTS SHIPPING (CHINA-SAVANNAH) Carton Information: 50 pcs/carton 1 carton = 14 kg 30 cartons = 6 CBM INDIVIDUAL DUTY FEES

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T O Y FA I R C O S T S

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INTERNATIONAL TOY FAIR COSTS BOOTH PACKAGE FEE

DESCRIPTION

UNITS

COST

100 ft2 booth

-

$3,200.00

8' high drape back wall

-

INCLUDED

3' high drape side rails

-

INCLUDED

1 yr TIA membership

-

INCLUDED

charitable donation

-

$250.00

BUSINESS CARDS

250

$87.50

KEY CHAINS

200

$160.00

SIGNAGE AND DISPLAYS

-

$335.42

PRODUCT SHIPPING

-

-

$224.10

DELIVERY

-

-

$60.00

PROMOTIONAL COLLATERAL

TOTAL

Y U VA™

YO G A F O R YO U N G S T E R S

$4,317.02 TRAVEL EXPENSES

DESCRIPTION

PRICE (PER EXECUTIVE)

PROVIDER

PRICE (PER TWO EXECUTIVES)

Flight

Round Trip

US Airways

$337.20

$674.40

Hotel

3 nights

The Mansfield

$403.00

$902.00

Transportation

3 days

UBER

$53.65

$107.30

Food

Saturday

3 meals

$60.00

$120.00

Sunday

3 meals

$60.00

$120.00

Monday

3 meals

$60.00

$120.00

Misc.

-

-

$200.00

$400.00

TOTAL TRAVEL EXPENSES

-

-

$1,069.85

$2,239.70

$5,490.87

$6,660.72

TOTAL

Trade Show +Travel

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MORGAN MCCARTY

FASM 310-021 PRIVATE LABEL PRODUCT DEVELOPMENT PROFESSOR PATTI TAYLOR