Ingenuity Festival - Brand Studies

CONCEPT: v0_ingenuity_logo_new.ai INSPIRATION: minor revisions, move the flame into the logo FEATURES LACKING: > sense of clusters > dated use of halftone flame (mid-90’s) > tag that does not say enough about the movement and culture ©2007

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CONCEPT: v1_ingenuity_logo_new.ai INSPIRATION: four “clusters” represent the core virtues of ingenuity fest: creativity, technology, sustainability, prosperity FEATURES: > a tag line that pushes beyond just art and tech fest. > potential hooks and color palette for improved wayfinding ©2007

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CONCEPT: v1_ingenuity_logo_new.ai INSPIRATION: four “clusters” represent the core virtues of ingenuity fest: creativity, technology, sustainability, prosperity FEATURES: > a tag line that pushes beyond just art and tech fest. > potential hooks and color palette for improved wayfinding ©2007

discover the new frontier of cleveland

CONCEPT: v2_ingenuity_logo_new.ai INSPIRATION: think of Ingenuity not just as art and technology, but of all things new and leading edge for Greater Cleveland FEATURES: > core clusters “spelled out” for the general audience, everytime > slight modification to color palette ©2007

creativity sustainability technology prosperity

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A Celebration of Creativity and Innovation

CONCEPT: v3_ingenuity_logo_new.ai INSPIRATION: sparks of innovation and creativity FEATURES: > less tied to cluster theme > lends itself to incredible animation and unique graphic style guide > a simple and clear tagline Š2007

CONCEPT: v5a_ingenuity_logo_new.ai INSPIRATION: icons lead the way, icons make meaning, igenuity becomes the icon for cleveland’s future FEATURES: > mixes both icons, fluid logotype, clusters, and strong tagline > current look and feel > mix and match taglines according to cluster Š2007

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CONCEPT: v5b_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > mixes both icons, fluid logotype, clusters, and strong tagline > current look and feel > mix and match taglines according to cluster Š2007

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CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007

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CONCEPT: v5d_ingenuity_logo_new.ai INSPIRATION: the elements, the basic ingredients of innovation and ingenuity FEATURES: > refine the icons, a variation of 5c > modern look and feel > mix and match taglines according to cluster Š2007

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CONCEPT: v5e_ingenuity_logo_new.ai INSPIRATION: the elements, the basic ingredients of innovation and ingenuity FEATURES: > refine the icons, a variation of 5c > modern look and feel > mix and match taglines according to cluster Š2007

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S U S TA I N A B I L I T Y PROSPERIT Y T E C H N O LO G Y

CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007

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S U S TA I N A B I L I T Y PROSPERIT Y

T E C H N O LO G Y

C R E AT I V I T Y

CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007

S U S TA I N A B I L I T Y PROSPERIT Y

T E C H N O LO G Y

C R E AT I V I T Y

CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007