CONCEPT: v0_ingenuity_logo_new.ai INSPIRATION: minor revisions, move the flame into the logo FEATURES LACKING: > sense of clusters > dated use of halftone flame (mid-90’s) > tag that does not say enough about the movement and culture ©2007
C L E V E L A N D
CONCEPT: v1_ingenuity_logo_new.ai INSPIRATION: four “clusters” represent the core virtues of ingenuity fest: creativity, technology, sustainability, prosperity FEATURES: > a tag line that pushes beyond just art and tech fest. > potential hooks and color palette for improved wayfinding ©2007
C L E V E L A N D
CONCEPT: v1_ingenuity_logo_new.ai INSPIRATION: four “clusters” represent the core virtues of ingenuity fest: creativity, technology, sustainability, prosperity FEATURES: > a tag line that pushes beyond just art and tech fest. > potential hooks and color palette for improved wayfinding ©2007
discover the new frontier of cleveland
CONCEPT: v2_ingenuity_logo_new.ai INSPIRATION: think of Ingenuity not just as art and technology, but of all things new and leading edge for Greater Cleveland FEATURES: > core clusters “spelled out” for the general audience, everytime > slight modification to color palette ©2007
creativity sustainability technology prosperity
C L E V E L A N D
A Celebration of Creativity and Innovation
CONCEPT: v3_ingenuity_logo_new.ai INSPIRATION: sparks of innovation and creativity FEATURES: > less tied to cluster theme > lends itself to incredible animation and unique graphic style guide > a simple and clear tagline Š2007
CONCEPT: v5a_ingenuity_logo_new.ai INSPIRATION: icons lead the way, icons make meaning, igenuity becomes the icon for cleveland’s future FEATURES: > mixes both icons, fluid logotype, clusters, and strong tagline > current look and feel > mix and match taglines according to cluster Š2007
T E C H N O LO G Y
S U S TA I N A B I L I T Y
CONCEPT: v5b_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > mixes both icons, fluid logotype, clusters, and strong tagline > current look and feel > mix and match taglines according to cluster Š2007
C R E AT I V I T Y
PROSPERIT Y
T H E
T E C H N O LO G Y
S U S TA I N A B I L I T Y
CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007
OT H E R
C R E AT I V I T Y
S I D E
O F
C L E V E L A N D
PROSPERIT Y
T H E
T E C H N O LO G Y
S U S TA I N A B I L I T Y
CONCEPT: v5d_ingenuity_logo_new.ai INSPIRATION: the elements, the basic ingredients of innovation and ingenuity FEATURES: > refine the icons, a variation of 5c > modern look and feel > mix and match taglines according to cluster Š2007
OT H E R
C R E AT I V I T Y
S I D E
O F
C L E V E L A N D
PROSPERIT Y
T H E
T E C H N O LO G Y
S U S TA I N A B I L I T Y
CONCEPT: v5e_ingenuity_logo_new.ai INSPIRATION: the elements, the basic ingredients of innovation and ingenuity FEATURES: > refine the icons, a variation of 5c > modern look and feel > mix and match taglines according to cluster Š2007
OT H E R
C R E AT I V I T Y
S I D E
O F
C L E V E L A N D
PROSPERIT Y
T H E
OT H E R
S I D E
O F
C L E V E L A N D
S U S TA I N A B I L I T Y PROSPERIT Y T E C H N O LO G Y
CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007
C R E AT I V I T Y
S U S TA I N A B I L I T Y PROSPERIT Y
T E C H N O LO G Y
C R E AT I V I T Y
CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007
S U S TA I N A B I L I T Y PROSPERIT Y
T E C H N O LO G Y
C R E AT I V I T Y
CONCEPT: v5c_ingenuity_logo_new.ai INSPIRATION: enhanced use of photo imagery, from the festival, from life, from culture FEATURES: > refine the icons, go image heavy > modern look and feel > mix and match taglines according to cluster Š2007