Welcome to prudential real estate

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Welcome to Prudential Real Estate Campbelltown

prudential.com.au

Welcome to Prudential Real Estate 2

prudential.com.au

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Welcome to Prudential Real Estate Campbelltown

In 1988 Michael and Josephine O’Sullivan opened their first real estate agency in Macarthur.

Today, Prudential Real Estate Campbelltown continues to occupy the same prominent position in Queen Street, Campbelltown where things began more than 20 years ago.

Over the years many things have changed but a few have remained the same.

Certainly the team has grown from the three who were present on that first morning to more than 25 today with dedicated specialists in both property sales and property management.

Michael and Josephine have also been instrumental in the growth of the other three Prudential offices at Ingleburn, Liverpool and Macquarie Fields who also now enjoy the trust and respect of their local communities.

Above all else, after selling more than 5000 local properties for home owners in the Macarthur, our experience has grown. And it’s that experience that ensures our clients sell their property for a price they deserve.

Our property management department has also grown and today we manage almost 2000 local properties valued at $1 Billion for property investors throughout Sydney, across Australia and overseas.

A few things have not changed, however, including our passion for real estate, our willingness to serve our clients and our dedication to achieving the best possible result on every occasion.

We look forward to helping you with the sale of your property.

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Not All Real Estate Agents Are The Same

It is a common misconception that all agents do the same job.

Certainly all agents list properties for sale, show buyers and arrange sales but that’s where the similarity ends.

A skilful agent is most often someone with a great deal of experience in ďŹ nding the best buyer for a property - not just any buyer.

A great agent is one who knows how to market a property so that it attracts the maximum number of potential buyers - allowing the property owners an opportunity to choose the buyer and the circumstances that best suits them.

An excellent agent is one who can sell a property with a minimum of fuss in a reasonable time period for a fantastic price and prove themselves great value-for money.

Prudential Real Estate, with more than 20 years experience in the Campbelltown real estate market is just such an agent.

No wonder more people trust Prudential to sell their home than any other real estate agent in the district.

Not All Real Estate Agents Are The Same

When you employ Prudential Real Estate to sell your property you will have the unique resources of a 4-office team to support your sale. Our 5th office at Narellan is scheduled to open in 2013.

Each office has it’s own database of buyers meaning the pool of potential purchasers for your property is more than 4 times that of any other real estate agency in the district. And the pool of buyers changes each week as each office systematically records the name and contact details of every person who enquires from for sale signs, property advertisements (both in the local paper and on the web) and the dozens of open homes conducted weekly.

More buyers means more chances of a faster sale for a great price and no other agent has as many buyers as Prudential Real Estate.

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How Much Is A Property Worth ?

How much? It’s probably the number one question we are asked by property owners.

1. The sale price of similar properties sold in the recent past.

The answer, however, takes longer than you might think.

2. The asking price of similar properties currently for sale that might compete with your home.

A good real estate agent will research the answer properly before they answer the question. Their research will uncover 4 key market factors ...

3. The number of similar homes currently for sale in the same suburb and the same district as your home.

4. The number of buyers looking for properties similar to yours.

How Much Is A Property Worth ?

The combination of the results obtained from this research tells us how much the average buyer might pay for your property.

But there’s something more to consider. The final sale price of a property is also determined by the promotion and marketing undertaken by the agent during the sale.

The right mix of properly placed marketing generally translates into a larger volume of buyer inspections and a quicker sale.

However, marketing is not just advertising in the local paper.

Marketing is also the number of buyers contacted by the agent from their database.

Technology plays a big part in today’s property marketing. Email and SMS has allowed us to contact thousands of buyers at once with details of your property or to issue an invitation to the next open home.

The combination of a well managed database together with an enthusiastic, well-trained agent who is familiar with today’s technology will create a more satisfying sale for you and your family.

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Methods Of Selling

PRIVATE TREATY m You decide the initial asking price. m Inspections with buyers are conducted by

appointment or at open homes. m Your home will compete against dozens of

others on the basis of your asking price. m The chances of a great sale price diminish

with time (over first 6 to 8 weeks of marketing). m Price negotiated down. m Sale generally includes a cooling-off period

for a buyer and is subject to finance as well as a satisfactory pest and building inspection by the buyer.

AUCTION m 4-week Marketing Plan prior to auction

ensures we find every available purchaser for your property. m Most inspections occur at open homes. m Buyers know there is a deadline to make up

their mind. m Buyers are required to pay 10% deposit and

sign an unconditional contract at auction. m All quality inspections of the property must

therefore take place prior to auction. m No cooling-off period for buyers. m Buyers must have finance arranged prior to

auction. m A c row d o n t h e d a y o f t e n c a u s e s

competitive bidding which increases the sale price.

Methods of Selling

PRUDENTIAL PROPERTY LAUNCH m Only available to Prudential clients. m You decide the initial asking price. m Your property will enjoy intensive marketing

for 2 weeks prior to the first open home. All inspections held back until this time. m At the first open home we will escort each

group of buyers through your property and invite them to make an offer to buy your home in writing. m All offers considered on their merits after

first open home. m Negotiations commence with buyer/s on

same day as first open home. m Sale generally includes a cooling-off period

for buyer and is subject to finance as well as a satisfactory pest and building inspection by the buyer. m If no sale occurs we then revert to marketing

the property as a private treaty listing.

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Our Web Presence prudential.com.au One of the most visited local real estate sites in the Campbelltown district.

Every one of our properties are listed on this site as well as realestate.com.au and domain.com.au

Our Web Presence

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RealEstate.com.au

Up to 3500 visitors per day take the time to look at our properties on this website

Domain.com.au

Up to 600 visitors per day take the time to look at our properties on this website

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Presentation Tips

Presenting your property at it’s best will generate a lot of interest, inspections and offers from ready, willing and able buyers.

Here’s a list of our best tips for preparing your home for market ... m Create an optical illusion by removing all the

unwanted furniture and clutter from each of the rooms of your house and magically the home will appear larger. m Walk up to your house and take a critical

look. What can be improved? Look carefully at the gardens, the lawns, the front windows, the gutters and downpipes, the driveway, the general streetscape, etc. This will be a buyer's first impression of your property. Is this how you want a buyer to remember your property? m Add some colourful annuals in pots near the

entrance. Add a mat that says, "welcome". m Make sure all external gates and hinges

operate without squeaking.

Presentation Tips

m Remove garden equipment from the lawn,

tidy the patio, and clean the BBQ. m Replace "holes" in the garden with new

plants; replace worn or broken panels, posts or palings in the fences. m Clean the pool - and keep it clean. m Wash all windows inside and out. m Wash down all walls - paint where

necessary. m Wash all floor areas - steam clean all carpets. m Clean under all sinks - buyers may look. m Buy showy new towels and matching soap

for the bathroom areas - buy potpourri for other rooms. m Fix leaking taps - replace burnt out light

globes. m Keep all kids toys in boxes - keep all kitchen

benches free of clutter - keep all bedroom walls free of posters. m Open the blinds during an inspection - lots

of light is very important. m If you have pets keep them out of the house

and out of the way of any potential buyer.

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Steps In A Sale

In most local property sales there are only 4 steps. The diagram below shows each of those steps ...

1. PROPERTY LISTED An agent cannot begin work on the sale of your home without your written approval, usually this is in the form of an agency agreement.

2. CONTRACT ARRIVES In NSW an agent can only begin to market your property once they have received a properly prepared contract of sale from your solicitor or conveyancer.

3. EXCHANGE OF CONTRACTS During the first 4 to 6 weeks of marketing a buyer is generally found who then signs a contract at a price acceptable to you and all parties sign the contract prepared by your solicitor.

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Property listed for sale

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Contract arrives

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Exchange of contracts

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Settlement

4. SETTLEMENT Most contracts run for 6 to 8 weeks and at the end of this period you move to your next home Sounds easy, doesn’t it? And it is when you are in t h e c a p a b l e h a n d s o f a n ex p e r i e n c e d professional.

7 - 10 days

Usually about 4 to 6 weeks

Usually about 6 to 8 weeks

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Local Area Facts And Statistics

Campbelltown local government area is located approximately 55 kilometres from the Sydney CBD. It is accessible by both rail (less than one hour) and by road (the M5 expressway) and is home to approximately 142,000 people and 47,000 privately owned properties of which about 600 are for sale at any given time.

Each month there are approximately 150 - 200 property sales and below you will find recent median sale prices for our area.

Year

Volume

No. of Sales Median Sale

1990

$255,870,268.00

2435

$115,000.00

1991

$328,304,756.00

3038

$115,000.00

1992

$315,658,357.00

2988

$114,000.00

1993

$456,375,980.00

2614

$117,000.00

1994

$362,089,424.00

2871

$120,000.00

1995

$276,592,189.00

2271

$121,250.00

1996

$285,260,434.00

2268

$122,000.00

1997

$362,430,730.00

2811

$125,750.00

1998

$389,848,806.00

2873

$132,000.00

1999

$516,017,536.00

3348

$145,000.00

2000

$489,196,840.00

2830

$165,000.00

2001

$684,499,908.00

3329

$190,000.00

2002

$837,251,742.00

3098

$250,000.00

2003

$923,891,327.00

2950

$295,000.00

2004

$608,289,014.00

1795

$324,000.00

2005

$546,699,260.00

1719

$306,500.00

2006

$566,618,776.00

1829

$297,000.00

2007

$610,631,654.00

1997

$295,000.00

2008

$558,504,493.00

1817

$290,000.00

2009

$759,623,894.00

2327

$315,000.00

2010

$607,861,849.00

1745

$330,000.00

2011

$747,905,805.00

2114

$337,000.00

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Our Guarantee

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Awards Prudential Real Estate Campbelltown wins Innovation in Industry Award

Prudential Real Estate Campbelltown wins Real Estate Agency of the Year Michael O’Sullivan wins the 2010 Real Estate Agency Best Practice Award

Kerrie Meldrum wins Property Manager of the year Award

Prudential Real Estate Campbelltown wins Australasian Property Management oďŹƒce of the year

Cathy Furness wins No. 1 Salesperson in the group 2009

Cathy Furness wins Highest Number of Sales Created

Prudential Real Estate Campbelltown is the only fully accredited BEST PRACTICE real estate agency in the Macarthur District

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Testimonials For more than 20 years we have been the proud recipient of many hundreds of testimonials and references from happy clients. Unfortunately, we cannot publish them all here. However, we have reproduced a small sample of recent comments to give you an idea of the level of personal service you will experience when you place your trust in our hands ...

“We were extremely happy and satisfied with your level of service and will definitely not only recommend you, but use you again in the future.”

- Mr Brancati & Miss Martens

“We were very pleased with your persistence, even though it was a difficult sale we were very impressed that your team did not give up on our wishes and respected our expectations and made the sale.”

- A. Aarts & M. Dederer

“Prudential always kept us up to date with the sale of our property and we're very helpful and clear in communicating the progress of our sale.”

- Bilyana Di Costanzo

“Your team has been excellent with their tenant selection and maintenance service for my properties over many years. They keep me informed about tenants and ring me with any maintenance problems so I can either fix them myself, or get you to follow up.”

- Wayne Clauson

“ The staff at Prudential Real Estate are very friendly and helpful. They were always on the ball and I was kept in the loop at all times.”

- Sonja Vella

“Nothing was a problem and the sales team did a great job in selling our unit within a week of it being listed.”

- David Venables

“I had never made my property available to renters before, but Prudential were really helpful, giving me all the information I needed and getting quality tenants faster than expected.

Thank you very much.”

- Gregg Banks

“Excellent service, friendly trustworthy staff. I can highly recommend Prudential to help you sell your property and to find your new home.”

- Linda Perry

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Notes

Welcome to Prudential Real Estate 20

Prudential Real Estate Campbelltown 47 Queen Street, CAMPBELLTOWN NSW 2560 P : 4628 0033 F : 4628 4165 E : campbelltown@prudential.com.au

prudential.com.au