10 Ways to Reduce Customer Acquisition Cost How much does it cost you to acquire each new customer? The answer to that question is to be found in the equation ‘total sales and marketing expenses / total number of customers acquired’. But the result of that equation provides much more than an interesting statistic. Your customer acquisition cost is a measure of the 22
effectiveness of your marketing.
will increase.
Reducing the customer If you don’t monitor your acquisition cost does customer acquisition cost, not mean slashing your marketing costs your marketing could get out of control, budget. Instead, it and you will be unable means increasing the to track the effectiveness effectiveness of your sales of your marketing and marketing efforts. campaigns. But, if you can So, here are ten ways reduce the acquisition that you can reduce your cost without impacting customer acquisition cost new sales, your net profit to improve profits.
