Shotcallers #22 - May 2021

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6 Effective Tips for Marketing Your Business on a Budget Marketing your business is vital as it helps you expand your brand, increase sales, learn the market, and earn trust from your audience. However, it is normal for a company to run on a shoestring budget that it can’t support some marketing strategies. This may be due to expansion activities, seasonal fluctuations, insufficient capital, or expenses not being monitored.

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Regardless of your company’s financial

status, you can’t pause marketing. You need to continue employing marketing approaches as they will help you get new leads that will increase your profit margin. The following are six effective tips for marketing your business on a budget. Ask for Referrals

that referrals generate high volumes of leads. Therefore, you should encourage your customers to mention your business to their loved ones. Their word of mouth will cost you nothing, yet your customer acquisition rate will increase.

Referrals always work because people tend It is effective to actively ask to trust the testimonials your existing customers of people they know. for referrals. Research Besides, your customers shows that 60% of know the right people marketers have attested who can benefit from


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