Are You Guilty of These 10 Common Email Marketing Mistakes?
Most businesses understand the power of email marketing to build brand credibility, generate leads, and drive conversions. However, it has its pitfalls. Many companies still make basic errors that damage their reputation and alienate potential customers. To help improve your email marketing results, here’s a rundown of 10 common email marketing mistakes businesses make across all industries, and what you can do to avoid them. 7
A Vague Welcome Email The first email you send to subscribers is often your most read email. Your audience will be more open-minded and eager to learn what you have to offer, so don’t waste the opportunity. There’s no perfect way to compose a welcome email. However, it should:
can expect to receive from you in the future. Do these three things and people are more likely to stay subscribed. Too Many Calls-to-Action
If there’s one thing worse than not including a call-to-action (CTA), it’s including too many. Confusing readers with multiple CTAs just makes • Welcome your reader them more likely to take personally. • Introduce your business no action at all. Instead, have one clear goal for and explain what you each email and use a offer. single CTA. Whether it’s • Outline what readers
