CONSCIOUS TRAVEL DUDE, WHERE'S MY BAG? DESTINATION DUPES PLUS e hotels, airlines, and cities embracing modern eco-tourism
Delve into the how and why of lost luggage – and its solutions
Savvy travellers cash in on the trend for smart holiday swaps
Tried & Tested • Rwanda • e Loire Valley
Saudi is raising the bar for meaningful sustainability
Rixos Premium Dubai offers a seamless blend of cosmopolitan vibrance and seaside serenity. With spacious rooms, direct beach access, and proximity to premier shopping destinations, it’s the perfect hub for a stylish Dubai experience. Enjoy exquisite dining, unwind in the luxurious spa, and immerse yourself in stunning views. With impeccable service and an array of amenities, Rixos Premium Dubai sets the stage for a truly memorable stay in the heart of Jumeirah Beach Residence.
18 FROM THE OUTSIDE IN
Discover the hotels embracing biophilic design philosophies
30 DUDE, WHERE’S MY BAG?
Why does luggage go missing, and what is the industry doing to prevent this in the future?
34 FLYING FORWARD
Embracing
25
as a
Natasha Sideris, CEO and founder of Tashas Group
26 ELEVATOR PITCH
Nicolas Dubort, general manager of the Mandarin Oriental, Muscat
28 THE JOURNEY
Ali Ozbay, VP of Marketing and Communication for Rixos Hotels
40 24 HOURS IN BAKU
Exploring the host city for COP29
41
With Julia Simpson, President and CEO of the
Turkish Airlines continues leading the way to new heights
36 CONSCIOUS TRAVEL
Sustainability-supporting destinations – and airlines –for your next lower-impact trip
42 ROOTED IN RESPONSIBILITY
Embracing a new chapter of meaningful eco-tourism
46 DESTINATION DUPES
Savvy travellers cash in on the trend for smart holiday swaps
50 SWITCHING OFF IN THE LOIRE VALLEY
Escape to the secluded forests of France for a digital detox
54 REWILDING RWANDA
Pioneering sustainable tourism in the heart of Africa
In October 1987, a book called “Our Common Future” – also known as the Brundtland Report – was published by the United Nations through the Oxford University Press. Furthering the ideas presented in the 1972 Stockholm Declaration – in which the rst two principles were that “Natural resources must be safeguarded,” and “ e Earth’s capacity to produce renewable resources must be maintained”– it de ned sustainable development as that which “meets the needs of the present without compromising the ability of future generations to meet their own needs”.
By the 1990s, topics like global warming and the depletion of the ozone layer had entered the international public debate in a big way. People like me, who were children at the time, vowed to do what we could to save the world’s whales and pandas, preserve our rainforests, turn o the water while brushing our teeth, and eschew aerosol hairsprays lest they leave us all destroyed from ultraviolet radiation. “Reduce, reuse, recycle” was very much one of our mantras – and yet here we are 34 years later, with scientists still trying to educate people on how imperative it is that we address these pressing environmental concerns. From the ever-growing population, biodiversity and ecosystem loss, and deforestation, to excess waste, pollution woes, continually rising temperatures, water shortages, and more, it can be terrifying to think about – and yet current generations are determined to make a change. Our passion for eco-consciousness has led to a spate of incredible innovations, from green technology and renewable energy to regenerative agriculture. We’ve invented furniture made out of mushroom mycelium, lights powered by algae and seawater, a plethora of plastic alternatives, and solar-powered everything. We even got back our (now ozone-friendly) hairsprays. It’s said that necessity is the mother of invention, and while climate change is a major concern, experts claim the rate at which we are innovating might just be enough to help save our planet in time. e travel industry has long been reputed as one negatively impacting the environment – and yet perhaps it is because of this reputation that businesses in this industry are now going above and beyond to prove that idea wrong. Between eco-tourism e orts that not only protect an environs but actually encourage people to help regenerate it (p.14, p.42, and p.54), hotels incorporating biophilic design elements that can literally help to clean the air around them (p.18), resorts that encourage us to get o ine more o en and truly immerse ourselves in the wonders of nature (p.50), and the airlines working hard to reduce emissions and improve the sustainability of their eets (p.34), all while they y us to more eco-conscious destinations (p.36), the future may not always seem bright – but it seems the majority of us are certainly striving to help make it more green.
Yi-Hwa Hanna Editor
Business Traveller Middle East is jointly published by Motivate Media Group and Business Traveller Media Ltd
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From beach stays to unbeatable central locations, we’ve got it all.
Rove Hotels thrives at the intersection of creativity and community. Our vibrant spaces offer cool co-working locations and artsy interiors, perfect for the modern traveller.
As part of our commitment to sustainability, we’ve eliminated single-use plastics from our hotels, digitalised our operations to reduce paper consumption by 90% and we also compost 100% of our food waste, among many other initiatives. Whether you’re here for work or play, Rove Hotels provides a seamless blend of style, convenience, and eco-conscious hospitality. For bookings and more information, visit rovehotels.com or call +971 4 561 9999. We are Green Key certified EXPLORING WITHOUT BORDERS
LOCATED AT DUBAI INTERNATIONAL AIRPORT, this is the carrier’s first dedicated checkin facility for business class passengers. Found in the Departures area at Terminal 2, near Entrance 3, the new space is designed to elevate the preflight experience for business class travellers, as part of the airline’s commitment to investing in enhancing the overall customer experience both on the ground and in the air. Business class passengers travelling with flydubai through Dubai International Airport will now have access to a dedicated team available to assist them with enquiries even before they arrive for their flight. Upon arrival at Terminal 2, a dedicated kerbside drop-o area and a separate entrance have also been allocated. Once there, business class customers will be welcomed with a personalised Meet and Assist service, as well as a dedicated complimentary porter service.
Aloft
ALOFT HOTELS’ second property in Türkiye, the Alo Istanbul Karaköy is scheduled to open by winter 2025. It will be located in Beyoğlu, one of the city’s oldest neighbourhoods that is known as a cultural hotspot with a hipster vibe. By day, the hotel’s vibrant two-storey lobby will serve as an open, collaborative workspace and lounge, and by night, it will transform into an extension of the W XYZ Bar and Re:mix lounge, where guests can enjoy custom cocktails alongside free live performances by emerging local artists. e hotel will have 107 lo -inspired guestrooms, and it’s a pet-friendly property, which will have a 24/7 tness centre and grab-n-go bar.
SITUATED IN THE HEART of Saudi’s cultural and business district, the hotel o ers towering views over Riyadh from 239 contemporary guest rooms, one- and twobedroom suites, and residential apartments. e Hilton Riyadh Olaya’s architecture and design are inspired by the publishing world and evoke elements reminiscent of quills, pens, texts, and calligraphy. Just 18 minutes from the King Abdullah Financial District and 25 minutes from the Riyadh International Exhibition Centre, it’s also close to the iconic Kingdom Tower. Guests can enjoy access to the Executive Club Lounge, with complimentary refreshments and panoramic city views. Amenities include complimentary wi , a 24-hour business centre, a tness centre, and an eforea Spa. A highlight of its F&B o erings is the ‘Sunset Ceremony’ at the Regale Bistro Bar, where bartenders cra zeropercent cocktails tableside for each day’s end.
Located on Shura Island in The Red Sea, The Red Sea EDITION will have 240 guest rooms, including an array of spacious suites. It will o er multiple restaurants and bars, all of which will reflect the sense of curated lifestyle experiences that the EDITION brand is known for. The hotel will also feature a number of amenities including a spa, a swimming pool, and state-of-the-art gym, all of which will help to create the ideal setting for a serene, relaxing retreat. EDITION hotels made its entry into Saudi Arabia earlier this year with the launch of The Jeddah EDITION, which was its 20th destination worldwide and its third in the Middle East. An o icial opening date has not yet been announced.
Our tips to make time fly by
READ: On the Edge, Nate Silver
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Best-selling author and statistician Nate Silver explores how figures have achieved success through risky behaviour. Learn from poker players, hedge fund managers, and crypto traders about the culture of calculated risks, as well as issues including the future of artificial intelligence.
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The Paralympics ended on 8 September, but you can keep the sporting fever going with this podcast from the Harder Than You Think production company. US
Idioms from around the world that have us scratching our heads. This issue, it’s an Icelandic expression.
Phrase: rúsínan í pylsuendanum
Literally: The raisin at the end of a hot dog
Meaning The highlight of the day
Olympic athlete
Michael Johnson and Paralympian archer
Matt Stutzman team up to interview Paralympians for this eight-part series. Hear from the likes of Team GB parasport athlete
Kadeena Cox and French blind football player Gaël Jean Michel Rivière, among other incredible athletes.
WATCH: Apollo 13: Survival
This nail-biting documentary directed by Peter Middleton explores NASA’s infamous crisis in April 1970, when three astronauts faced a catastrophic spacecraft explosion halfway to the moon. The film features audio recordings from the mission, as well as archival interviews with key figures.
MARRIOTT INTERNATIONAL and Red Sea Global will be partnering to open e Ritz-Carlton, AMAALA by 2025. e signing marks the fourth collaboration between the two organisations, following the recent openings of e St. Regis Red Sea Resort, and Nujuma, a Ritz-Carlton Reserve, and the signing of e Red Sea EDITION. e new peoperty will be located on the northernmost point of Triple Bay, with 391 guestrooms, with views of the sea, mountain views, and a Marina Village – with at least 80 per cent of the guestrooms expected to o er water-facing views. e developer is working to carefully preserve the surrounding landscape of natural sand dunes, ensuring that the resort’s design will be integrated with its surrounds as seamlessly was possible, and allowing the dunes to serve as a native canopy for internal and external shade.
CENTRALLY-LOCATED in the prestigious Shatti Al Qurum neighbourhood, the Mandarin Oriental, Muscat is just a three-minute drive away from the Royal Opera House. Until the end of the season on 24 May 2025, guests of the hotel can enjoy special packages and experiences in conjunction with shows at The Royal Opera House, including pre- and post-theatre inspired menus at Italian restaurant Essenza, and a room package that includes tickets to premium seats at selected performances. The opera house has also debuted The Mandarin Oriental Balcony, a one-of-a-kind private balcony at the Royal Circle that comes with meet-and-greet services, privileged access, and more.
EMIRATES’S NEARLY 23,000-strong cabin crew team will soon be able to complete their recurrent SEP (Safety & Emergency Procedures) training on MIRA. e platform features photorealistic, high- delity, fully modelled cabin interiors of the Airbus A380, Boeing 777, and Airbus A350 aircra , plus emergency slides, tarmac, airbridges, and di erent views of water and land. e self-guided virtual training will be supported with hyper-realistic audio and images. Multi-player scenarios with avatars playing the part of backup crew members will ensure standard operating procedures are accurately replicated.
LUXURY BEACHFRONT RESORT Delano Dubai has opened its doors on Bluewaters Dubai. Featuring a Miami-inspired vibe, the hotel has 251 guest rooms – including 84 suites – as well as a number of premium dining concepts and a standout pool. Part of the Accor and Ennismore network, the hotel was designed by Elastic Architects, SA Consultants, La Bottega Interiors and YDesign, in collaboration with Ennismore’s inhouse design team. The hotel features plenty of light-filled areas, accessed through a discreet entrance framed by South Beach-inspired manicured greenery, while the lobby features an art piece by Hussain Jamil. The Delano wellness studio experience was created in collaboration with Adrienne Everett, a yoga instructor and founder of HWH Studio. A one-time resident of the original Delano, Adrienne’s wellness programme will o er guests high-calibre fitness classes, personal training, and immersive holistic experiences.
THE NEW PROPERTY, which has taken over the former site of the Grand Millennium Business Bay, has 251 guest rooms and suites. The Renaissance Business Bay hotel, which is part of the Marriott Bonvoy portfolio, will feature four dining venues, including Asia Asia, Restaurant Bella, and Lock, Stock & Barrel, as well as Evenings at Renaissance, which will transform one of its venues into a vibrant social scene where guests and locals alike can unwind with curated events, live music, and locally-inspired beverages. It will also host the Wellbeings Holistic Healing Cente, a pool, and state-of-the-art meetings and event spaces.
NAMED "THE WORLD HEART HOTEL", the project will mark the beginning of a signi cant new phase for Baghdad’s hotel scene, and help to rede ne Iraq’s hospitality landscape. e landmark property will have 320 keys, consisting of 285 hotel rooms, 35 upscale suites, and 54 luxury apartments. A multi-million-dollar project, it will be located in a prime location in Baghdad, o ering beautiful views of the Tigris River. It will also feature a Convention Palace comprising a 240-seat auditorium, two ballrooms, meeting rooms, world-renowned restaurants, and a 150-unit mall.
o cially named the GCC’s rstever Dark Sky Parks
THE GLOBAL recognition is a major boost to the Royal Commission for AlUla’s (RCU) ambitions to develop opportunities around stargazing and astrotourism, as well as space science and discovery, in northwest Arabia. e accreditation was awarded by DarkSky International, a global body committed to tackling light pollution in urban and rural areas, a er several rounds of intensive reviews, with o cials carefully evaluating RCU’s long-term plans and how they impact the natural and cultural landscape of AlUla. e AlGharameel Nature Reserve’s certi cation as a Dark Sky Park will also support RCU’s goal to convert 50 per cent of AlUla into a protected area, home to a thriving wild population of native animals with its wild landscape untouched by intrusive development.
The UAE’s Ajman Tourism Development Department recently won the prestigious Arabia Corporate Social Responsibility and Sustainability Award 2024 in the Public Sector category for Small Organisations in the Arab Region. The milestone not only cements its reputation as an organisation leading in terms of sustainability and responsibility, it also sets it as an example for others, serving as a model for integrating sustainability and CSR into an organisation’s fundamental framework.
The hotel has successfully met the stringent requirements of the Green Globe Standard 1.7, positioning it among a select group of ecoconscious establishments in Saudi Arabia. The Green Globe Certification is a world-renowned benchmark for sustainability within the tourism and hospitality industries, recognising businesses that uphold environmental, social, and economic sustainability. The certification reflects Courtyard by Marriott Riyadh Northern Ring Road’s continuous e orts to integrate innovative strategies that reduce its environmental impact. The hotel has implemented advanced water filtration systems and sensor technologies to optimise water consumption, while energy-saving initiatives, such as the use of LED and CFL lighting, have contributed to reducing the property’s carbon footprint. Its building management systems ensure e icient air quality control and energy consumption, and the hotel has also launched a zerowaste initiative to minimise food waste, using monitoring systems that ensure responsible resource management. It’s also proactive about reducing single-use plastics, using eco-friendly alternatives such as sugarcane straws.
AT ITS ANNUAL GO-GET ZERO climate event recently, Uber shared plans to update its app with new features encouraging consumers and drivers to travel sustainably, as as part of its mission to become a zeroemissions platform by 2040. Updates and new features, as well as several activation events, will be rolled out over the next few months. Uber Green is set to become completely electric in over 40 markets globally, including France, all of Australia, and major cities in the United States such as San Francisco, Los Angeles, and New York City. Up until now, London has been the only location where Uber Green is completely electric. In other locations Uber operates in, the service o ers a mixture of hybrid and electric vehicles (EVs). e new plans will see passengers in a wider variety of places able to get zero-emission journeys for a similar price to UberX. On the app, users will also be able to automatically choose Uber Green, with a toggle-on setting to make it their default preference.
supporting regional farmers and reducing its carbon footprint. All food and beverage take-away containers and cutlery have also been replaced with fibre-based alternatives.
Fairmont Dubai’s dedication to sustainability is reflected through its passion for eco-centric initiatives – and it is being recognised as a leader on environmental responsibility and sustainable operation within the industry
Fairmont Dubai has been awarded a prestigious Green Key certification – a globallyrenowned acknowledgement of the property’s commitment to sustainability. The hotel is dedicated to reducing its environmental impact while enhancing the guest experience. It continuously seeks ways to improve its operations, and encourages guests to follow their initiative. Read on to learn how the hotel has worked to transform itself into a green environment.
The hotel has optimised its operations through the implementation of e icient technologies and constant monitoring of its energy consumption. It has replaced its heating and cooling systems with high e iciency alternatives, and installed building controls for intelligent energy use. The automated building management system includes smart metering and 24-hour energy and water consumption monitoring. Smart guestroom thermostats have been installed in all rooms and suites to control lighting and room temperature with less impact, complemented by natural ventilation. Motion sensors have also been installed in each room to reduce electricity use, and the entire hotel uses energye icient LED bulbs throughout.
The hotel works with like-minded partners
to provide eco-friendly bathroom amenities. Fairmont Dubai uses products from Le Labo – one of just a few fragrance houses on PETA’s list of cruelty-free brands, due to its lack of animal products and mission against animal testing. In the rooms, small single-use shampoo, conditioner, and hand lotion bottles have been replaced by large refillable dispensers to minimise single-use plastic and its environmental impact.
The hotel also strives to eliminate the use of single-use plastics from the rest of the guest experience wherever possible, including through items in the guest rooms and meeting areas, and in restaurants.
The hotel’s key cards are made with FSCcertified components, and guests have the option to access their rooms through mobile key access from a smartphone.
Fairmont Dubai has established waste management and recycling programmes to significantly lower waste production, and promotes responsible disposal practices.
Sustainable Sourcing
Fairmont Dubai takes pride in sourcing products and services that align with its sustainability goals. The property prioritises the use of as many local and organic ingredients as possible in its dining venues,
The hotel's sta are involved in regular training programmes to ensure they are knowledgeable about sustainability practices, and encouraged to actively participate in green initiatives. Fairmont Dubai recognises the crucial importance of education in deepening its teams’ understanding of the cultural shift towards sustainability. All of the hotel’s executive members have completed the School for Change course on sustainable governance, and throughout 2024, a series of customised learning and training sessions for Heartists – those reflecting the cultural and mindset values of properties under the AccorHotels Group umbrella – have been held to take this understanding further.
Fairmont Dubai o ers electric vehicle charging stations for visitors to use on-site, while also making bicycles easily available to guests. This helps encourage people to use sustainable transportation options, and makes it easier for them to choose them.
Fairmont Dubai believes that sustainability e orts should extend into the community. The property collaborates with local organisations, and participates in initiatives that promote environmental awareness and conservation. Through educational programmes and community outreach, the hotel aims to inspire others to join them in their commitment to a greener future. The hotel has also partnered with the UAE Food Bank on a CSR initiative to donate 500 meals to those in need.
14 Irish hotels get MICHELIN Keys
The MICHELIN Keys recognise “establishments offering exceptional hotel and travel experiences”. The distinction has been awarded in countries including France, the US, Canada, Mexico, Spain, Italy, Thailand and Japan, since it was announced last October. Next will be announcement for those in Germany, Austria and Switzerland.
Royal Mansour Tamuda Bay opens
Located on the coast in northern Morocco, the third property in the Royal Mansour Collection is not far from Tangier. Each of the 55 suites and villas offers panoramic views of either the water, the gardens, or the Rif mountains. One-bedroom suites start from 80 sqm, and the threebedroom Villa Royale spans over 1700 sqm. Each has its own butler.
room2 offers free birthday stays
Eco-conscious hotel brand room2 has launched a new loyalty programme covering the group’s four existing properties in London, Belfast, and Southampton, with a 10 per cent discount at the hotels’ Winnie’s Café and Bar, late checkout, discounts on partner products, and the waiving of a pets stay fee – plus a free birthday stay.
Sainsbury’s opens first airport store
A number of new retail and F&B outlets have opened (or will soon be opening) at Edinburgh Airport, including the first-ever Sainsbury’s airport store, a new PizzaExpress, and the first airport franchise and first Scottish outlet from Korean fried chicken brand Seoul Bird. The existing BrewDog bar will also be locating to larger premises.
Air France is partnering with SpaceX’s Starlink to roll out highspeed inflight connectivity across its fleet from next year. The service will be free of charge across all cabins, with passengers able to connect through their Flying Blue loyalty account. Paid wifi packages will continue on as-yet unequipped aircraft during the rollout period.
The high-speed rail operator is set to become the alliance’s first non-airline partner. Expected to launch in the first half of 2025, the partnership will enable customers to book “integrated intermodal journeys”, combining rail trips and flights in single reservations – as well as potentially “enjoying SkyTeam benefits”.
Etihad boosts flights to Jaipur
Less than four months after the airline began serving the Rajasthan city, weekly flights between Abu Dhabi and Jaipur will grow to ten a week from 15 December 2024. The airline has increased its capacity to the Indian market by more than a third over the past year, and recently celebrated the 20th anniversary of its first service to the subcontinent.
Uber launches South African safaris
Uber now offers a safari experience for customers in Cape Town. The latest experience in Uber’s ‘Go Anywhere’ series of limited-edition travel products, Uber Safari is a new wildlife adventure available exclusively in the Uber app until 25 January 2025. The experience was created in partnership with Aquila Private Game Reserve.
The new inflight menus were designed by celebrated chef and MasterChef judge Monica Galetti. Inspired by her South Pacific roots and training in classical French cuisine, Galetti has designed four seasonal menus for business class, first class, and suite customers departing from the UK – available from now until November 2025.
The leading Thai hotel operator will open the Centara Mirage Lagoon Maldives on 1 November 2024. The third Centara property in the Maldives – and the fourth in the group’s porfolio under the renowned family-focused Mirage brand – the underwater world-themed resort represents a major milestone in the company’s expansion plans.
In January 2021, an announcement detailing a new megaproject in Saudi made headlines across the world. It was about e Line – a linear smart city in NEOM. Now one of nine regions within the master development, the project was described as a human- rst vertical city that would eventually house up to nine million residents, and revolutionise the concept of urban living.
With no roads, cars, or emissions, e Line will be a sustainable city like none ever seen before It will stretch across 170km from the mountains of NEOM to the Saudi Red Sea, hovering 500m above sea level, and spanning 200m wide. Not just made eco-friendly through its reduced infrastructure needs, it will also run on 100 per cent renewable energy (even for the operation of its industries), with 95 per cent of its land preserved for nature. Aesthetically, it will also blend into the environment as seamlessly as possible, with its mirrored strip design becoming an architectural masterpiece that quite literally re ects its surrounding s.
Once built, residents will be able to access all of their daily essentials within a ve-minute walk, and if they need anything more, they’ll be able to get there via the in-built high-speed rail running up and down e Line, taking them from end to end within just 20 minutes. Everything in e Line will be zero-carbon, thanks to its unique ability to reduce unnecessary infrastructure, cars, and roads. And with automated services being provided by arti cial intelligence, people in e Line will have even more of their time freed up to make real, impactful connections, and be present within society.
In every part of the city, you’ll nd microclimatic spaces with an optimal balance of sunlight, shade, and natural ventilation, plus a vast and diverse landscape of open green spaces across Saudi is integrating sustainable practices into the foundation of its growing tourism industry
multiple levels – all of which will feature views of the beautiful natural world beyond.
The project isn’t just an impressive residential and tourism development – it’s one that could completely challenge our previous notions about civilisation. It’s all part of a new philosophy for what is being called “Zero Gravity Urbanism” – denoting a “radical and progressive approach to cities with a sharper view towards balancing nature, livability, and human progress.” The Line – which will also be supported by sustainable water and food production – is an exemplary model of this idea , showcasing a revolutionary way to tackle urban sprawl as well as climate change in one fell swoop.
Since then, NEOM has continued working to help pioneer the scope of tourism in Saudi, with exemplary projects that could also change the way people live across the world. The company’s signature touch, it seems, is to prove that ultra-futuristic modernity can not only exist seamlessly within nature, but actually help to restore it.
Another key developer in Saudi that’s making major waves in the sustainability space is Red Sea Global (RSG). In fact, RSG’s entire ethos is built around the idea of
OPPOSITE PAGE:
The Line is a linear smart city in NEOM
BOTTOM: Azulik
AlUla is a unique upcoming property in Saudi’s AlUla, rich with biophilic design
putting people and planet first – a commitment exemplified through the work they’re doing at The Red Sea project, as well as AMAALA, a wellness-focused luxury megaproject along the Saudi Red Sea coast.
Saudi’s projects could completely challenge our previous notions about civilisation
A number of hotels have already opened in this stunning coastline area, including the Six Senses Southern Dunes, The St. Regis Red Sea, and Nujuma – a Ritz-Carlton Reserve. The fourth resort to open at the Saudi Red Sea, Shebara Resort – which was created by Red Sea Global itself – is already open for bookings for November. Among those that will be opening soon are a Four Seasons, The Red Sea EDITION, a Grand Hyatt, an InterContinental, a Rosewood, a Fairmont, and more, including Jumeirah The Red Sea, Miraval The Red Sea, and the SLS Red Sea.
All of the hotels opening there will incorporate a sustainabilityfocused mentality, supporting Red Sea Global’s mission to protect and preserve the thriving marine life
found along the 1,800km coastline –not to mention all of the land-based creatures being considered through measures such as reduced light pollution, dark sky conditions (that are so stringent the area was officially named a Dark Sky Reserve by Dark Sky International ), and the use of electric vehicles.
Sindalah was NEOM’s first destination to open in the Saudi Red Sea, and the preservation of the island’s natural marine habitat was a central part of its vision. There are more than 300 types of coral and 1,200 different species of fish in Sindalah’s waters –with 45 of them only found in NEOM. Meanwhile, at Nujuma – a Ritz-Carlton Reserve, amid the shell-inspired villas (that, on the inside, feature textures and materials that borrow from nature), guests will also find a Conservation House that celebrates the region’s biodiversity, and Saudi’s marine life, history and heritage.
Another particularly notable locale for eco-enthusiasts is Shura Island. A main hub at the Saudi Red Sea, by the time it’s complete, the dolphinshaped island will encompass 11 world-class resorts, a range of luxury marinas, an 18-hole championship golf course, and plenty of
entertainment, restaurants, and leisure facilities, many of which are scheduled for opening by 2025.
Shura Island is home to the world’s fourth largest barrier reef system, which, in part, helped inspire its design concept. Created by British architecture rm Foster + Partners – who also famously won an international competition to design a new terminal for Abha Airport in Saudi’s Aseer province – Shura’s design philosophy has been named Coral Bloom, and it incorporates a range of unique biophilic elements.
From structures that mimic the thriving marine life within the coral reefs, to the lightweight materials used to create its resorts – all boasting a low thermal mass – Shura’s resorts will o er barefoot luxury at its best.
From an aerial view, the Ra es Red Sea – currently anticipated to open in 2025 – is a nature-focused wonder, with the Accor property resembling a series of coral and shells. Also on Shura Island, the 430-room Grand Hyatt property is a burst of colour amidst the turquoise blue waters and white sands. e circling rainbow structure is designed to look like a bloom of coral in the sea.
Another Shura Island-based property embracing the use of colour is the Faena luxury resort. Its series of purple-hued circles, featuring an almost oral marine aesthetic, will act as canopies for an entire property made up of suites and villas, each with their own private pool.
From the Red Sea International Airport – which is entirely powered by renewable energy, and is working towards a LEED Platinum rating –guests can take electric vehicles to get to their destination. Of e Red Sea’s more than 90 islands, only 22 are being developed, with nine designated as special conservation zones. e hotels and resorts within RSG’s projects are designed to be as energy-e cient as possible, incorporating as much solar power as possible (many are fully run on solar power). ey recycle, reduce, and reuse their waste however they can; and work with local communities to ensure
that they are sustainable on a social level, too. It was a hotel in the Saudi Red Sea – the Six Senses Southern Dunes –that became the rst LEED Platinum certi ed resort in Saudi
Over in AlUla – another of Saudi’s pioneering tourism destinations – the iconic Azulik brand will soon be making a debut with the launch of the Azulik AlUla. Founded by Eduardo Neira – a world-renowned architect also known as Roth – Azulik is best-known for its iconic property in Mexico, Azulik Tulum. With its ecofriendly slant, luxurious boho-chic vibe, and otherworldly architecture, the Tulum-based eco-resort has been widely celebrated for its truly innovative, biophilic approach to design. Not only is the resort an ode to the beauty of nature – in its most wild and ethereal form – its undulating lines, nest-like structures, and the immense amount of beautiful reclaimed wood and natural greenery incorporated within its construction have lent it an almost psychedelic feel, capable of transforming a visit there into a spiritual experience.
within the desert. e property will be located in the Nabatean Horizon District, not far from an equestrian village and sculpture park – ensuring that like its Mexican counterpart, it will o er guests the ability to immerse oneself in the local culture in the most artistic, natural way possible. It’s currently scheduled to open in 2027, and is being built with all-natural materials and woven bres, in a way that allows them to preserve as much of the area’s ancient rock art as possible. Like the Saudi Red Sea, it will take pride in all-electric vehicle access, while also employing the use of centuries-old ways of living, such as a natural waterway system, the use of ancient horse and camel routes, and plenty of odes to AlUla’s notable past as a historic trade route.
Azulik AlUla will follow the same ultra-unique, environment-led design philosophy, with the eco-luxury resort housing not only 76 jaw-dropping villas, but a museum as well. e Saudi editon of Azulik will feature alien-like geometrical shapes that look almost wind-sculpted, inspired by the dunes, rocks, and sandstone cli s
Perhaps it is this rare dual-sided approach that is the secret to a greener future. Saudi is working hard to build a thriving tourism industry. But it is also striving to create a new landscape that can not only stand the test of time, but in some ways, even help to reverse it, by taking us back to a more nature-rich way of living. e out-of-the-box mindset powering its groundbreaking new developments is incorporating the best of “ancestral intelligence” with cutting-technology and arti cial intelligence – and the result is shaping up to look like a future that has sustainability built into its very roots.
WORDS YI-HWA HANNA
With living walls, nature-inspired form, real sunlight, and the ability to enhance humankind’s relationship with our environment, biophilic design isn’t just a fad for trendy hotels – it’s an eco-conscious movement that could change the future of hospitality
According to Stephen Kellert
– a philosopher of science, known for his work as a social ecologist and research scholar for forestry and environmental studies –there are six key elements of biophilic design. The first is the incorporation of environmental features in the design – that is to say, design that replicates elements of the natural world. The second is natural shapes and forms –the mimicry of motifs found in nature – and the third is restorative patterns and processes, helping to give back to the surrounds with new growth. Light and space is a fourth imperative: there should be as much natural daylight as possible, and the space should reflect the same sense of diversity, serenity, and sensorial openness that one might find in nature. The last two elements –place-based relationships, and evolved human-nature relationships – signify the importance of helping dwellers develop an emotional connection with their environment, to remind us that we do not exist only within our environment, but rather, as part of it.
One prime example of biophilic design is the living wall. A vertical structure intentionally covered with vegetation, they typically include an element that can support a growth medium such as soil and hydration, which in turn feeds the life cycle of the plants upon them They’re also beautiful, offering a lush, leafy element that can be a foil to the starkness of an otherwise urban environment.
At Treehouse London – a hotel in Marylebone in the UK’s capital, a living wall has become one of the property’s greatest attractions. Despite being in one of the most buzzworthy neighbourhoods in one of the world’s busiest cities, the hotel feels at once cosy and fresh, with its lush foliage adding to its nostalgic, rustic feel. Upon stepping into the reception, you’ll be welcomed by plants that grow up alongside bird boxes, and custom-made panelling made of reclaimed wood. The hotel’s rooftop level, meanwhile, boasts a vertical garden that has turned it into an oasis
– as well as one of the most Instagramworthy spots in London for those who love urban green spaces. The wall is a key element in the hotel’s efforts to achieve Green Key accreditation, since it also provides a “feeding banquet” for bees, and creates a pollinator pathway across the city.
A seven-hour flight away, in the middle of a desert metropolis, the Hyatt Regency Dubai Creek Heights has also embraced the appeal of a living wall: here, guests are greeted with more than 3,200 sq ft of flowers and greenery the moment they step into the lobby. The plant wall is illuminated by natural sunlight that seeps in through its large windows, and combined with its soothing water features, it offers a refreshing respite from the often-searing heat outside.
OPPOSITE PAGE: The Natural Wellness Centre at Kisawa Sanctuary in Mozambique
BELOW: The infinity pool at the Oasia Hotel Downtown Singapore, by Far East Hospitality
BOTTOM: A wall made of reclaimed wood panelling with bird boxes at the Treehouse London
A centuries-old philosophy
It is hard to say when the idea of biophilic design was first conceived. Although the term emerged in more recent history, the concept has been around since the ancient world. Many ancient Romans and Greeks opted for an open-air courtyard in the centre of their homes, while The Hanging Gardens of Babylon aren’t just a wonder of the ancient world – they were also a marvel of early biophilic design.
Countless studies have been done on nature’s ability to impact everything from our state of mind to our physical well-being . Spending time in a green space has been found to improve both physical and cognitive health, reducing blood pressure and muscle tension, decreasing stress, improving brain activity, and calming the nervous system. For the stressed modern executive, being in places that bring the outside in can feel like a route to instant calm. As a result, an increasing number of hotels have been capitalising on the trend.
There are certain challenges to biophilic design – to start with, it needs to be incorporated at the ideation stage. While there are some cases where elements can be added at a later date, most properties successfully managing to “bring the outside in” have built the idea into their ethos from the moment they were conceived.
One great example is Kisawa Sanctuary. This gorgeous resort in Mozambique is situated upon a 5km stretch of pristine tropical coastline within 300 hectares of coastal forest. It’s within the Bazaruto Archipelago, which is part of a National Marine Park – and was declared a Hope Spot by Dr Sylvia Earle from UN’s Mission Blue NGO. But it’s not just its naturerich location that makes it so special –it’s also its dedication to maintaining that location. The entire property was carefully constructed with the environment in mind. Biophilic mimicry is firmly embedded within its design ethos, from the shape of its exteriors to its colour palette.
“When building Kisawa, we were directly informed by our
environment. Design decisions were led by nature and the materials readily available around us. Giving value to local materials was inspirational as well as logical,” says Nina Flohr, Kisawa’s original owner, founder, and creative director. Flohr, who is also the brains and heart behind the multidisciplinary design studio NJF, adds: “We ultimately used ‘biomimicry’: the process of looking at nature in order to imitate it to provide solutions to visual impairment as well as wind protection. Today, when you arrive at the property, you don’t notice the structures until you are very close to the shoreline. We did this by taking inspiration from the 150m high sand dunes surrounding Kisawa, using their form and shape to design the roofs across the entire property so that the view from the ocean blends the building into the landscape, since we wanted Kisawa to be integrated into the land as much as possible, and of course protected from tropical weather ”
Prior to the hotel’s grand opening in 2021, the area was already home to the Bazaruto Center for Scientific Studies (BCSS) – a platform hosting the first permanent ocean observatory focused on multi-ecosystem, time series research in Africa. The data it gathers supports environmental management on a local level, as well as helping to answer global questions on the impacts of climate change, ocean acidification, carbon transfer, plastic impact on marine ecosystems, and large-scale changes in marine population dynamics. Kisawa collaborates with BCSS through its
TOP: An arial view of the Heritance Kandalama in Sri Lanka, which was built flush against a natural cliffside
BOTTOM: Kisawa Sanctuary’s hutshaped Natural Wellness Center’s treatment rooms
FACING PAGE: The Oasia Hotel Downtown Singapore by Far East Hospitality
BOTTOM RIGHT: A turtle-shaped treehouse at JOALI Being in the Maldives
“Resort to Research” initiative, not only supporting its work but also inviting its guests to actively partake in BCSS research by joining the science team to monitor marine life, gather data, explore the seabed, and go on scientific diving expeditions. The hotel has 14 bungalows, and invites each guest to “discover their own rhythm”. It also boasts a standalone wellness offering, where guests can enjoy integrative holistic healing, such as sound healing, acupressure, infrared Iyashi Dome Therapy, and more. Like the rest of the resort, the National Wellness Center aims to help people find more ease in life with a healthy balance – an ethos delightfully exhibited through the presence of a in-house Pizza
Tuk-Tuk. For the rest of its culinary offerings, Kisawa uses fresh, natural produce from farmers and local fishermen from within the Inhambane province wherever possible.
Farm-to-table – and forest-to-room Over in another famous archipelago, the utilisation of locally-grown produce is something that a growing number of resorts in the Maldives has been embracing for years. With many of them based on naturally lush islands that have plenty of room for small farms, both globallybranded chain hotels and boutique resorts are growing as many of their own ingredients as possible. One such property is JOALI Being. As a brand, JOALI prides itself on its
commitment to ethical consumption, and not only does it follow a line of responsible sourcing – with ethicallysourced tea, coffee, and wood products, for instance – its gardens are also 100 per cent organic, and employ sustainable techniques.
JOALI Being, known for its ultra-luxe take on well-being, invites its guests to return home with a new sense of “weightlessness”. Thanks to its design ethos, this levity isn’t just nourished by wellness, but also from a clear conscience : Although one does have to take a seaplane to get there, the property was built with a biophilic philosophy. The architects and the interior designers behind it, Autoban and Atolye 4N respectively, kept the island’s wild forest fully intact, and conceptualised its architecture to flow with nature. Their aim? To preserve as much of the natural beauty as possible, while also eliminating negative vibrations and enhancing energy flow.
In Sri Lanka’s Central Province, The Heritance Kandalama – located near the wondrous Sigiriya Rock and the Dambulla cave temple – was equally committed to leaving its natural surrounds as untouched as possible. To say it blends in would be an understatement: the hotel is quite literally built into the cliffside. Designed by renowned Sri Lankan architect Geoffrey Bawa, it was one of the earliest adopters of the biophilic design concept. The hotel opened in 1994, and was ahead of its time by incorporating eco-friendliness within its inception. Many people didn’t understand it at first – but seven years
later, it became the first hotel in the world, and the first building outside the USA, to receive a LEED Bronze award. The hotel aims to not just sit on the landscape but naturally be a part of it, and many parts of the hotel are actually embedded into the cool open rock face. This refuge in the jungle is between two UNESCO world heritage sites (and near three more), and looks over the serene Kandalama Lake. It has incorporated as many natural materials as possible into its build, harvests its rainwater for re-use, recycles its waste, opts for eco-friendly cleaning products, and utilises solar panels. The open-plan design of many of its rooms has reduced the need for air conditioning, and the property has planted thousands of trees nearby, to help protect the many different species
The 1 Hotel West Hollywood is one of the world’s most famous biophilic hotels, located on Sunset Boulevard in Los Angeles
living within its forest and wetlands. When it comes to forward-thinking innovation, Singapore has also long been a pioneer. In 2023, Changi Airport unveiled a revamped Terminal 2, featuring a “Garden City” with biophilic framework. Designed by BOIFFILS Architecture, it spans over three floors and 120,000 sqm, offering travellers the chance to immerse themselves in a serene, nature-infused, multi-sensory environment rich with lush vegetation, reflections of water, and organic elements.
Within the city, The Oasia Hotel Downtown Singapore, by Far East Hospitality, is another jaw-dropping ode to nature: the hotel’s façade is best described as a living tower, rising like a vertical garden in the middle of an urban jungle. The hotel is in the heart of the Central Business District, and although it manages to fit 314 rooms into this bustling area, it won’t feel crowded or stuffy. Rather, guests will feel cocooned in nature, with a goal to leave people feeling refreshed, recharged, and refuelled.
Inside, guests will find organicthemed interiors envisioned by designer Patricia Urquiola. Incorporating natural elements like copper and wood, the lush, plant-filled décor blends seamlessly with the exterior – the work of awardwinning Singaporean architectural design firm WOHA.
The lobby, an open-air space on its 12th floor, helps to keep the environment cool. The red aluminum mesh woven into its construction has 21 different species of creepers woven into it, helping to remove urban heat islands – and in doing so, reducing the carbon footprint by decreasing electricity and cooling needs. The hotel has been described by some as being able to help “clean the air” – meaning that the surrounding environment benefits too.
As our need for a greater drive for sustainability grows alongside a desire to reconnect with nature, biophilic design appears to be more than an antidote to industrialised urban environments – it could be the answer to a genuinely greener future.
Sustainability is traditionally framed as an ethical responsibility, to preserve resources for future generations and mitigate the negative impacts of human activities on the planet. While this remains an important moral directive, it is increasingly clear that it is also a business imperative
In today’s rapidly evolving world, sustainability is emerging as a key driver of innovation, profitability, and long-term resilience. Companies that fail to recognise this shift risk being left behind, while those that embrace it are positioned to lead the markets of tomorrow.
Several factors are driving the paradigm shift from sustainability as a ‘nice-to-have’ to a core business strategy. The global regulatory landscape is tightening as governments increasingly mandate environmentally responsible practices. Investors are prioritising companies with strong Environmental, Social, and Governance (ESG) credentials. And customers are increasingly opting for products or services with good green credentials.
According to a 2022 PwC report, ESG-related assets under management (AuM) are projected to rise from US$18.4 trillion globally in 2021 to US$33.9 trillion by 2026, constituting 21.5 per cent of total global AuM. This significant shift highlights how sustainability is evolving from a niche concern into a central investment strategy.
The business case for sustainability
Perhaps the most compelling argument for integrating sustainability into business strategies, however, is the direct correlation between environmental stewardship and financial performance. A 2023 Morgan Stanley Institute for Sustainable Investing report found that sustainable funds outperformed traditional peers across all major asset classes, delivering median returns of 12.6 per cent compared to 8.6 per cent for traditional funds
While many companies still view sustainability through the lens of compliance, it’s clear that adopting
sustainable practices offers a competitive advantage. Businesses that have embraced sustainable strategies are already experiencing benefits, ranging from enhanced brand reputation to stronger customer loyalty and operational efficiencies.
Red Sea Global (RSG), where I serve as an advisor, is proving that sustainability, or indeed regeneration, can be the foundation of a successful business model. Rather than viewing environmental protection as a constraint, RSG has positioned it as a competitive advantage. By designing regenerative tourism destinations powered entirely by renewable energy, the company demonstrates that conserving, actively restoring, and enhancing natural environments is not only possible but makes business sense.
Navigating consumer demands
Customers are becoming more discerning, particularly in sectors like travel and tourism. According to Booking.com’s 2023 Sustainable Travel Report, 76 per cent of travellers want to make more sustainable choices when booking trips, and nearly half
are willing to pay a premium for eco-friendly options. However, many travellers feel trapped between sustainability and cost, underscoring the need for companies to provide affordable yet sustainable solutions, and communicate their sustainability efforts clearly to gain consumer trust.
Critically, the success of sustainable business models depend on collaboration between the public and private sectors Companies must work alongside governments, NGOs, and academic institutions to drive systemic change. The Global Reporting Initiative (GRI), which provides the world’s leading sustainability reporting standards, has stated that transparency and accountability in ESG reporting have become indispensable for business success.
Moreover, the World Economic Forum (WEF) emphasises the importance of stakeholder capitalism, advocating that businesses serve not just shareholders but also society and the environment. WEF has consistently highlighted that sustainability and corporate resilience go hand in hand. Their reports show that companies aligning their strategies with the United Nations’ Sustainable Development Goals are better positioned to mitigate risks and seize new opportunities, particularly as global priorities shift toward tackling climate change, pollution, and biodiversity loss.
Ultimately, businesses that embrace sustainability will thrive, while those that do not will face increasing risks – from regulatory penalties to reputational damage and declining customer loyalty. In this context, sustainability should not be viewed as an additional cost but rather, as an investment in a future that pays dividends for the environment, shareholders, customers, and employees alike.
THE BENEFITS OF in-person meetings and corporate events are evident. A way of bringing people together to learn, share ideas, debate issues, and come to conclusions. Add networking, delicious catering, and possibly even an open bar, and there’s plenty to look forward to.
However, there is a growing focus on how much of an environmental impact meetings and events have. Consider how much power those computer presentations use, or the air-con needed to cool down a venue, or the carbon footprint of getting delegates together... it all has an effect on the environment.
These days, we all want to be more eco-savvy and sustainable. As individuals, it’s great to use less plastic, or invest in an electric vehicle, but on a corporate scale it’s even more important.
Thanks to a new initiative from Marriott International, there is now a way to monitor the environmental impact from meetings and events.
The company has launched Connect Responsibly with Marriott Bonvoy Events, a programme that offers meeting and event planners a Meeting Impact Report and
access to carbon offset projects.
This global scheme is part of the hospitality multinational’s sustainability journey, focused on reducing greenhouse gas emissions, water waste and food waste at their properties around the world, and supports the sustainability and social impact platform Serve 360: Doing Good in Every Direction.
The Connect Responsibly programme can help those planning and organising meetings to build sustainability into their events at participating hotels in the Marriott Bonvoy portfolio.
Meeting planners will have access to detailed meeting impact reports which measure the environmental impact of their events and be able to select options to purchase carbon credits.
“There’s nothing like connecting in person, and doing so responsibly makes it that much better,” said Erika Alexander, Chief Global Officer, Global Operations, Marriott International.
“With the Connect Responsibly programme, we’re giving our meetings and events customers
options to better understand the impacts of their meetings as we collectively strive to create a more resilient future for travel.”
The initiative has been fuelled by growing demand for meeting solutions that address sustainability and are informed by research and consumer insights from a global pilot programme.
The user-friendly Meeting Impact Report is intended to capture event details, propertyspecific sustainability practices implemented for the event, and the event’s carbon and water footprints, calculated through established hospitality industry methodologies.
“There’s nothing like connecting in person, doing so responsibly makes it that much better.”
Available in 11 different languages, the Meeting Impact Report showcases the implementation of sustainable practices from food waste reduction initiatives to recycled content paper products to energy-efficient signage, linenless meeting tables, sustainable food service and packaging, and more. In addition to seeing your event’s carbon and water footprints, you will receive reports that, for example, show 10lbs of leftover food from your event were donated to a charity, or that the equivalent of 400 single-use water bottles were saved by using sustainable alternatives to bottled-water.
Additionally, Marriott will offer meetings and events customers the ability to access select carbon offset projects in collaboration with South Pole, a carbon asset developer and climate consultancy,
Through the Meeting Impact Report, planners can go to South Pole’s online shop and choose from a range of carbon offset projects - verified by independent, thirdparty organisations - which can be purchased as part of your event.
With additional tools and new services designed to support sustainability objectives, not only will your next event or meeting be a positive thing for your company, you can now get insights into its environmental impact too.
For businesses and individuals alike, sustainability can sometimes feel like an intimidating, overhwhelming goal – but it doesn’t have to be
When it comes to sustainability, it’s easy to feel overwhelmed by the sheer size of the challenge. We read alarming reports about rising temperatures, plastic-filled oceans, and shrinking biodiversity, leaving many wondering: where do we even begin? The truth is, sustainability doesn’t always have to mean large-scale, sweeping initiatives. Often, it’s the small, consistent actions that add up to real change – especially in the urban environments where most of us live and work.
Cities are fast-paced, ever-evolving ecosystems that rely heavily on resources to function. From the electricity we consume to the waste we generate, the way we live in urban spaces impacts the environment on a profound level. But cities are also hubs of innovation, collaboration, and forwardthinking ideas, which makes them the perfect playground for meaningful, small-scale sustainability initiatives.
Incorporating sustainability into everyday urban life is about progress, not perfection. The key lies in identifying actions that are easy to implement, require minimal disruption, and can be embraced by individuals and organisations alike. Think of simple changes – like installing energyefficient light bulbs, reducing food waste, or making conscious decisions to support local suppliers. These may seem like minor adjustments, but across a city of millions, the cumulative impact can be remarkable.
One of the most effective ways to encourage sustainability in cities is through behavioural change. But let’s face it – change doesn’t happen overnight, and it definitely doesn’t happen by preaching or enforcing strict rules. Instead, the focus should be on
education, awareness, and engagement. When people see how small shifts – like switching to reusable water bottles or reducing single-use plastic – make a difference, they are more likely to adopt those habits long-term.
The most successful sustainability efforts are rooted in collaboration. Cities thrive on partnerships, and this applies to environmental initiatives as well. Local businesses, hotels, and community organisations have a unique role to play. By pooling resources and knowledge, we can collectively implement
By pooling resources and knowledge, we can collectively implement more effective solutions
solutions that are far more impactful than working in silos. Whether it’s teaming up with waste management companies to compost food waste or supporting ecofriendly events, partnerships turn good ideas into lasting change.
Another area where urban environments can drive sustainability is through conscious consumer choices. More and more, people
are demanding eco-friendly options in their day-to-day lives – whether it’s opting for plant-based meals, choosing sustainable fashion, or supporting green-certified hotels and businesses. This shift in consumer behaviour forces businesses to rethink their operations and offers, ultimately driving a larger change within the urban framework. It’s also important to remember that sustainability isn’t just about environmental impact – it’s about people too. The human side of sustainability focuses on improving well-being, fostering inclusion, and creating environments where both individuals and communities can thrive. A sustainable city isn’t just one with low emissions; it’s one where people feel connected, empowered, and engaged.
As leaders, we need to lead by example and empower those around us to take ownership of the changes they can make. Whether it’s at home, at work, or within our communities, every small action matters. The goal is not to be perfect, but to keep moving forward, learning, and adapting along the way.
Sustainability in urban spaces doesn’t have to be complicated. In fact, the most effective changes are often the simplest. When small actions become everyday habits, they create a ripple effect that extends far beyond what any one person or organisation could achieve on their own. And that’s where the magic happens – when sustainability becomes second nature, we all win.
CEO and founder of Tashas Group
You’ve been described as a maverick of the casual dining scene. Why is this type of dining so valuable? Diners have and will, for a long time to come, still want something that is premium but still accessible. That’s what Tashas is - beautiful food made on order, with the freshest ingredients in a stunning environment that is not too stuffy and is also relatively reasonably priced. It’s the kind of experience I personally enjoy, and I hope our customers feel the same way. It’s accessible luxury, exclusive but doesn’t exclude.
It’s often said that being a chef is one of the most stressful jobs in the world. How do you navigate this aspect of your role? I don’t consider myself a chef, as I lack formal training. Instead, I am a restaurateur. There’s a fantastic book by Nicholas Lander called The Art of the Restaurateur, where he likens the role to that of an orchestra conductor – a comparison that deeply resonates with me. As a restaurateur, I’m involved in every aspect: the food, the interior design, the people, and the overall business operations. Just as a conductor aims to create harmony among musicians, I strive to blend all elements of the dining experience into something unforgettable for our customers. It’s stressful, but I truly love every moment.
What is the most important aspect of being a successful business leader in this industry?
I think resilience is the most crucial trait. It’s challenging, with constant highs and lows. To thrive, I feel that you must be able to bounce back from setbacks, handle stress and hardship, and continue moving forward, growing stronger from each experience.
Your brands have incredible multinational reach. What’s the secret to bringing a concept to a new country? Firstly, [it’s] about doing first-hand research of the market – not reading reports, but actually visiting the country or city, and understanding the market, what other similar brands are doing, what do the
customers want, and what is the opportunity. Once we understand that, it’s about tailoring our offering to suit the market and, at the same time, staying true to our core DNA of what has made us successful in other markets.
You’ve conquered South Africa’s food scene, then Dubai, and now, Saudi Arabia. What excites you about these markets? Each of these markets is unique. South Africa, where we began, still embraces our innovation. Even after 19 years, the response to our latest Johannesburg opening at LXX is humbling, and the market still has growth potential. The UAE, with one of the world’s most dynamic food scenes, has seen exponential growth over our ten years here. The rise of homegrown brands, both by expats and locals, many with international potential, is particularly exciting. Saudi Arabia is an emerging market with great promise. While fine dining may initially face challenges, it’s a perfect fit for premium casual dining. I believe Tashas will do well [in Saudi], as the audience is sophisticated and aligned with this accessible premium offering.
What’s next for you? We are launching Nala, our first foray into the fast-casual concept, which will open this year in Alserkal, Dubai.
“Pretty hasty and very tasty” is how I like to describe it. It will be very different to typical fast-casual concepts. We are also opening Avli in Bahrain; Tashas in Riyadh, Athens and Cape Town; as well as a Le Parc by Tashas in Johannesburg.
What’s your fave restaurant globally? Matsuhisa Athens in the Four Seasons Astir Palace. It’s my favourite hotel in the world, serving my favourite food with a spectacular view.
If you could visit three countries to pick up one food ingredient from each, what would those be? Greece for olive oil, Spain for tomatoes, and Brazil for coffee.
What’s the first thing you do when you arrive at a new destination? I find out where the locals like to eat!
What are three things that you always pack in your suitcase? A good book, AirPods, and a pair of sneakers.
What is your earliest memory of a holiday as a child? A holiday in Mozambique with my mum, dad, and brother, Savva, when I was very young. I remember eating clams at the Costa del Sol restaurant like it was yesterday.
What’s been your most memorable trip so far? To South America, where I visited Argentina and Brazil. We ate at the most incredible restaurants, and the street food was also unbelievable. The coastline of Rio felt touched by the hand of God. Brazil is also where I got the inspiration for our Bouzios sandwich that we serve at some Tashas locations.
What is your go-to choice of in-flight entertainment? Definitely documentaries.
How do you spend your air miles? To upgrade!
What countries will you be travelling to next? Greece, UK, Spain, and Serbia.
What’s one travel experience you’d rather forget? Flying back home to Dubai from South Africa the day that COVID lockdown started. It was the worst and most haunting feeling.
What’s your ultimate bucket list destination? Anywhere in Asia. I would love to go to Vietnam, Thailand, and Japan.
Business Traveller Middle East gives Nicolas Dubort, general manager of Mandarin Oriental, Muscat, five minutes to pitch his property to prospective guests
Mandarin Oriental, Muscat truly has Muscat at heart.
On 2 June 2024, when we unveiled the resort, that historical moment, with Royals, Ministers, and distinguished guests representing the Sultanate of Oman in attendance, I could only think of how proud I was of all our colleagues.
Our resort is a true gem in the heart of the city: an amazing architectural serene masterpiece designed by Xavier Carton directly on the prestigious Shatti Al-Qurum beach. The hotel is intimate, has charm, personality, and most importantly, exudes the understated luxury of Oman. Every aspect was designed for and intertwines with Oman’s rich history, culture and craftmanship.
Our resort stands out, first, for its impeccable location. It’s the only luxury hotel in the city where you can walk on
the beach and enjoy dining, coffee shops, entertainment, and shopping with key landmarks in proximity – not to mention witness the best sunset views in town.
We offer the utmost comfort; the hotel has some of the most spacious rooms in Oman, starting from 70 sqm of indoor and outdoor living space. Up to a third of our rooms are suites, with either a view of the sea or the majestic Hajar Mountains. Most of them have connecting options, making the hotel suitable for delegations or families. Our suite guests also have exclusive access to the TwoThree58 Club, a private club lounge and the first of its kind in Muscat. It’s a true haven with dedicated service and experiences.
Our dining experiences offer the high level of variety and excellence that Mandarin Oriental is renowned for. Mandarin Oriental’s signature dessert boutique, The Mandarin Cake Shop, brings with it 60 years of history, perfected since its inception at the Mandarin Oriental, Hong Kong, 60 years ago. Our executive pastry chef, Stephane Tranchet, was trained under the expertise of Christoph Michalak and Alain Ducasse, and simply brings the best pastries, breads, and viennoiseries to Oman.
Our restaurant Rawya, a Euro-Asian brasserie, tells the story of a traveller discovering the food on the ancient trade’s road, bringing souvenirs from their travels. Essenza, our Italian restaurant, will transport you to Italy with our Chef Davide Borin – known as the Pasta King – and much more.
The Spa at Mandarin Oriental, Muscat offers 1,200 sqm of dedicated wellness space. A sanctuary for holistic well-being in Oman, it offers visitors a unique oasis with a comprehensive approach to wellness.
Our experiences and curated art in the hotel make it a gateway of exploration to Oman. Our team and expert partners will help you create unforgettable memories, from swimming with turtles to hiking in the mountains, having adventures at the Wadis, or travelling back in time by visiting Nizwa’s fort and souq. Our passion for art and culture is prominent, with customised pieces including those from renowned Omani artist, Alia Al Farsi.
Most importantly, our diverse team of colleagues and local experts will help you discover the best of Omani hospitality and the legendary service of Mandarin Oriental. They are all proud and humble in their desire to transform the ordinary into exceptional. When you come, you will become a fan.
Bujairi Terrace, a distinctive dining destination that re ects the authenticity and heritage of Diriyah.
Careers in hospitality, aviation, and tourism can be as unique as travel itself. We ask some top industry talent about their path
How long have you been in your current role? Well, time ies when you’re busy rede ning luxurious experiences, right? I’ve been in this role long enough to know how to turn a suite into a guest’s private kingdom and still make time for a Turkish co ee. But to be precise, it’s been quite a journey – years of cra ing experiences and sipping espressos across the world’s nest properties.
What are some of your key responsibilities?
I oversee the strategic planning and execution of marketing initiatives across multiple channels, ensuring that our brand’s messaging aligns with guest expectations and market trends. is includes managing a diverse team, setting goals for performance and growth, and leveraging data-driven insights to optimise our campaigns. I’m also responsible for P&L management, maintaining strong relationships with partners, and continuously exploring innovative ways to enhance guest engagement, whether through digital transformation, personalised marketing strategies, or new service o erings. It’s a bit like magic.
What were your previous few roles before that? Before Rixos became my playground, I was busy strategising for various hospitality brands, like Hilton, Malmaison, Virgin Holidays, and Magic Life, to name a few. ink creative campaigns, global teams, and the challenge of turning online tra c into meaningful connections. It was all about creating experiences that went beyond the screen and landed in real life.
What brought you into this industry?
Ah, the allure of hospitality – like a siren call, it lured me in! I’ve always believed hospitality is where art meets service. My rst love was travel, and it made
perfect sense to make a career out of creating unforgettable experiences for others. It’s not just about selling a room – it’s about delivering a story they’ll want to tell their friends.
Talk us through an average day in your job. An average day? No such thing! One moment I’m knee-deep in marketing strategies with my team; the next, I’m working to enhance guest experiences at our gala dinner for our new opening. It’s like being the director of a blockbuster movie, except with better food and a much fancier wardrobe!
What are some of the greatest highlights of your career? ere’s nothing quite like seeing a hotel opening come to life – especially a er months of preparation. Rixos e Palm, being the rst to open in this region, has a special place in my heart. Hotel openings are special. It is like opening night on Broadway, but instead of actors, we have ve-star service, breathtaking locations, and guests who are le with more memories than they bargained for.
What are the greatest challenges involved in what you do? Staying ahead of the curve. Hospitality is constantly evolving, and the challenge is to anticipate what guests will want next. It’s like being on a never-ending treasure hunt – always searching for new ways to surprise and delight.
What was the first job you ever had? My rst gig? Waiting tables at Pizza Express in Hove, UK. It wasn’t the exact glitz and glamour I’m used to now – but it was the perfect training ground for orchestrating guest journeys.
ALI OZBAY
Vice President of Marketing and Communication of Rixos Hotels and All Inclusive Collection
a pilot – ying high and seeing the world. Now, I’m more grounded, but in the best way possible. I get to create destinations for which people travel the world. So, in a way, I’m still giving people wings. Plus, there’s a lot less turbulence in marketing!
What advice would you have for anyone looking to follow in your footsteps? Stay curious and don’t be afraid to push boundaries. Hospitality is all about creating experiences, so never settle for the ordinary. Oh, and always carry a backup espresso shot for those long days!
What’s the best career advice you’ve ever received? “Be bold but stay humble.” It’s easy to get caught up in the luxury of it all, but the real magic happens when you listen, learn, and lead with empathy.
What do you love most about your job? It’s got to be the people. Hospitality is all about creating connections, and nothing beats seeing a guest leave with a smile and a story to tell. Plus, working with a luxury mindset means every day has a touch of glam – who doesn’t love that?
be the people. Hospitality is all
with a smile and a story to tell. working dream
What was your dream job when you were growing up? I dreamed of being
If you weren’t in your current field, what else would you do? Probably something creative – maybe a travel writer. I love storytelling and helping people see the world in new ways. Plus, it would still give me an excuse to travel!
Where do you hope to see yourself in 10 years? Continuing to push the boundaries of what hospitality can be. Maybe even launching a few innovative projects rede ning how we think about luxury travel. Wherever I am, it’ll be somewhere at the cutting edge of hospitality, shaping the future of this ever-evolving industry.
Why does luggage go missing and what is the industry doing to prevent this in the future?
There’s nothing quite as frustrating for a traveller – especially a frequent flyer on a tight schedule – as the moment you’re standing by the luggage carousel and your bag fails to arrive. Cue the torture of heading to the baggage office, filling out tedious forms, and waiting – often with no immediate resolution in sight.
Last year, 36.1 million bags were ‘mishandled’ (lost/stolen, damaged or delayed), according to the Baggage Insights Report 2024 by SITA, a multinational company that handles IT operations for most global airlines.
The majority of these (77 per cent) were delayed, meaning they were returned to their owners within 21 days. Lost and stolen bags meanwhile accounted for 5 per cent, while damaged or tampered-with bags made up 18 per cent.
Several factors contribute to the problem. Airline and airport operations are complex, with numerous processes that could go wrong. System failures, like conveyor belt breakdowns or ticketing mistakes, as well as human error, can all lead to misplaced or delayed bags.
According to SITA, most mishandled bags are transfer bags, which comprised 46 per cent of all mishandled bags last year. A significant number of these are due to passengers making tight connections. If your layover time is too short, your bag
Budget carriers, in particular, tend to have more issues, partly due to costsaving measures
might not make it to the next flight, particularly if you are switching airlines or terminals. Codeshares and luggage check-through are also common culprits for baggage mishaps occurring.
Airlines set minimum connection times (MCTs) at each airport to help passengers avoid this, which are affected by things like airport size and navigability, and connection type –domestic to domestic or international transfers. It’s also impacted by aircraft type (disembarkation from a large A380 takes longer than a smaller aircraft) and partner networks on the ground. MCTs can vary by airline at the same airport, and it’s worth checking each sector if you have a multi-destination itinerary.
As a general rule, the bigger the buffer, the less risk of leaving your luggage behind – you might be able to run to the gate, but your checked luggage can’t.
Other reasons identified in the report include human error, such as
a failure to load bags onto the aircraft (16 per cent), airport operations, customs, weather, or space-weight restrictions (8 per cent), ticketing errors, bag switches, security issues, and miscellaneous factors (14 per cent) and arrival mishandling (4 per cent).
Some airlines are worse than others. Budget carriers, in particular, tend to have more issues, partly due to cost-saving measures that may affect their baggage handling capabilities such as use of third-party ground handlers, labour shortages and a lack of investment in automated systems.
In August 2023, Forbes Advisor analysed data from both the Civil Aviation Authority (CAA) and an Opinium survey, finding that the highest number of baggage complaints were received by Ryanair (954), British Airways (844), easyJet (565), Wizz Air (552), and Norwegian (419) between 2018 and 2022.
The good news is that things look set to improve. Last year, global air passenger traffic surged to an all-time high of 5.2 billion passengers, while mishandling rates overall actually decreased by 9.2 per cent.
Airlines and airports are also in the process of implementing a raft of new technologies globally to ensure even more streamlined journeys. According to SITA, pushing ahead with the industry’s digitalisation agenda is vital.
David Lavorel, CEO of SITA, said: “The improved mishandled
baggage rate in 2023 is great news for passengers and for aviation.
It’s especially impressive as global passenger traffic grew strongly in 2023 and is set to double by 2040.
“We clearly see from the SITA Baggage IT Insights results that baggage automation is the way forward, with more collaboration, more communication with passengers, and investments in new technologies such as AI and computer vision to make the journey smoother.”
Airports and airlines have been doubling down on digitalisation to improve the passenger experience.
SITA found that 68 per cent of airports are looking into investing in better ways to collect data on baggage delivery, while 64 per cent of airlines have bag collection initiatives in mind.
Even at less advanced airports, the International Air Transport Association (IATA)’s Resolution 753 is making it mandatory for all airline members to track baggage at four points throughout the journey, in the hope of reducing disruptions.
According to the 2023 IATA global passenger survey, baggage tracking is a key enabler for a positive passenger experience, with the majority of passengers expressing their willingness to check in a bag if they could receive realtime updates on their baggage status from airlines.
“Ensuring consistent baggage tracking at various stages of the journey and sharing real-time status updates with passengers is crucial
for minimising baggage mishandling and enhancing passenger confidence in flying with checked baggage,” said Getnet Taye, senior manager for global baggage operations and innovation at IATA.
There’s been a surge in the use of smart luggage tags and GPS trackers by airlines and passengers
There has also been a surge in the use of smart luggage tags and GPS trackers by both airlines and passengers. Devices like the Apple AirTag, the Samsung Galaxy SmartTag2, Tile, along with GPS and Bluetoothequipped smart bags, offer passengers peace of mind by allowing them to track their bags in real-time via their smartphones, tablets or other devices
Some regions are doing much better than others, with Asia Pacific showing the best results globally. This highlights the success of tech investments to digitalise the baggage handling process.
Advanced automated baggage systems, such as the one implemented at Singapore’s Changi Airport, aim to significantly reduce mishandling.
These systems use technologies such as AI to predict potential bottlenecks and reroute bags accordingly, minimising human error and system failures.
Such systems can also analyse vast amounts of data to identify patterns and potential risks, allowing airlines to proactively manage baggage handling.
For example, Changi has installed digital arrival bag readers, which automatically read the luggage tags once they are offloaded from the aircraft and placed on the baggage belt. As a result, Changi will know whether or not your bag has arrived in Singapore, thus making it quicker to chase down any mishandled bags.
Singapore Airlines also uses predictive analysis, where AI models predict potential baggage handling disruptions by analysing flight schedules, passenger volumes and historical mishandling data.
This helps to pre-emptively reroute or adjust baggage handling processes.
Real-time monitoring also ensures that the system is continuously monitoring the flow of baggage and can make real-time adjustments to prevent congestion and ensure timely delivery to the correct aircraft.
Try to ensure your luggage is distinctive and clearly marked, and get to the airport in plenty of time
Many airlines have also improved their communication with passengers about their baggage status. Carriers like Emirates and United Airlines offer apps that allow passengers to monitor the whereabouts of their checked baggage in real-time, providing notifications at different stages of its journey.
Delta has publicly stated that its investment in Radio Frequency Identification (RFID) technology has resulted in a significant reduction in baggage incidents. RFID baggage tags can be read remotely, allowing for real-time tracking of bags. According to SITA data, airlines using RFID have reduced mishandling rates by 25 per cent on average.
Even with technological advances, bags can still go missing. Here’s what to do in that worst-case scenario.
■ Report your missing bag to the airline’s baggage service desk at the airport. Make sure to obtain a Property Irregularity Report (PIR), which is essential for tracking and retrieving your bag.
■ Know your rights. Under the Montreal Convention 1999 (MC99), airlines are required to compensate passengers for delayed, lost or damaged baggage. International limits covered by MC99 equate to approximately US$1,719 per
passenger (1,288
Special Drawing Rights – an international reserve asset created by the IMF), while for domestic flights in the US, compensation can go up to US$3,762.
■ Stay in contact with the airline and use any tracking information provided. Many airlines now offer online portals where you can check the status of your claim.
■ Request reimbursement for essential items. Be sure to keep all receipts and document your expenses.
■ Be aware of deadlines for reporting lost baggage and claiming compensation. Typically, you must file a report within seven days for damaged baggage and within 21 days for delayed baggage.
Some airlines offer immediate assistance at the airport, such as providing essentials or an advance payment to cover initial costs. Passengers might also want to file a complaint with the airline’s customer service department, regardless of owed legal compensation. And if you’re a frequent flyer with status, airlines will often throw additional miles into the pot as a gesture of goodwill. While there’s little passengers can do once they’ve deposited their luggage at check-in, there are some best practice tips that can help minimise the risk. Try to ensure your luggage is distinctive and clearly marked, turn up to the airport in
These remain one of the most popular luggage trackers, partly because they do not require a subscription like other devices. Apple AirTags pair with any iPhone or iPad in seconds via the Find My app. While the item can only be connected to one Apple ID, this feature allows other family members to track items using a second device.
Dhs129; apple.com
Users have been giving high marks to the iOScompatible Eufy SmartTrack Link for its ease of use and functionality, including the ability to call your phone from the tracker itself and an alarm that can be used to help locate your bag.
Dhs96; eufy.com
Samsung goes head-to-head with the Apple product, providing essentially the same functionality and experience using ultra-wideband (UWB) technology to produce more precise location data, which it combines with an augmented reality feature that uses the phone’s camera to track the missing item.
Dhs163; samsung.com
This Android and iOS compatible device offers the same basic functionality as the other baggage tracking devices, but with the ability to upgrade to one of two premium plans (US$30 or US$100 a year) that provide additional safeguards and protections. These include smart alerts when the device isn’t in range, 30-day location history, and reimbursement for lost items that Tile can’t track (with options for US$100 or $1,000 reimbursement).
From Dhs144; tile.com
plenty of time, and avoid tight connections. When it comes to what’s inside your bags, don’t pack items that might be flagged at security and always keep essential items with you in carry-on luggage – don’t be that person who leaves their house or car keys in their hold luggage.
Turkish Airlines isn’t just flying to more global destinations than any other airline – it’s also innovating in a way that’s raising the brand to uncharted heights. We spoke with Mahmut Yayla, the brand’s SVP of Sales for Region II, to learn more
As a brand, Turkish Airlines is known for its “fly different” approach. From the inflight experience to the journey that a passenger will have both before and after flying with them, the airline is no stranger to out-of-the-box ways to forge a stronger connection with its customers, and establish a unique brand identity.
Those flying to and from Istanbul, for instance, can take advantage of Turkish Airlines’ “Touristanbul” and “Stopover Istanbul” services, making the most of their transit time with an enriching, seamless chance to explore the city. Their mobile app not only allows people to keep track of flight details
and check-in easily, but also control their inflight entertainment (IFE) system from their personal devices once on-board, for ease – and on that system, they can also watch live TV.
This summer, the brand took its creativity beyond the cabins with “Inner Portrait”, an installation at Art Basel that utilised technology and data to tell a story of the power of travel, its impact on biology, and how it can enhance an airline’s reputation for bridging cultures. Created in collaboration with artist Refik Anadol, it used AI and neuroscientific sensors to capture the emotional responses of first-time flyers experiencing new cultures.
“This data was transformed into a multisensory art installation at Art Basel, visualising the awe and wonder sparked by travel,” Yayla says. “The project reflects Turkish Airlines’ belief in the power of travel to bridge cultures and broaden perspectives, revealing the transformative impact of experiencing the world first-hand. By merging art, technology, and the human experience, we aim to inspire a deeper appreciation for the world’s diversity
and the power of travel to connect us all,” he explains, adding: “We understand that flying is not just about reaching a destination; it’s an integral part of the journey itself. That’s why we go above and beyond to make each flight a memorable experience. We strive to create a journey that’s as unique and inspiring as the destinations we fly to.”
This year, Turkish Airlines launched a revolutionary new “Pet Pawsport”. What is so special about it? We recognise that travelling with pets should be a seamless, hassle-free experience. The “Pet Pawsport” programme underscores our commitment to pet-friendly travel. From dedicated check-in counters and a comfortable pet lounge at Istanbul Airport to attentive in-cabin services, we ensure a stressfree journey for both pets and their owners.
The airline is going to offer free unlimited wifi connectivity to all passengers by the end of 2025. What inspired this decision? In today’s hyper-connected world, staying online is no longer a luxury, it’s a necessity. We believe our passengers should have the freedom to work, connect with loved ones, or simply enjoy in-flight entertainment throughout their journey. By offering free unlimited wifi, we’re enhancing the onboarding experience and ensuring our passengers stay connected to what matters most to them.
You’ve offered free, limited messaging on international flights since spring 2023. Why is it key to offer such a service in this day and age? At Turkish Airlines, we believe in making every aspect of the journey enjoyable, even at 30,000 feet. That’s why we’re proud to offer free and limitless messaging on international flights, ensuring our passengers can stay connected throughout their journey. Now, sharing special moments with loved ones in real-time, staying in touch with colleagues, or simply enjoying uninterrupted communication doesn’t have to wait until you land. We want our passengers to feel comfortable, connected, and ready to enjoy their travel experience from take-off to touchdown. Extending this service to domestic flights early this year had further solidified Turkish Airlines’ commitment to modern, passenger centered travel experiences.
Talk to us about IFE. What is the latest on-board, or in the pipeline, for in-flight entertainment? Turkish Airlines always focuses on enhancing the general travel experience. In order to achieve that goal, we are planning to offer bluetooth connectivity that will allow passengers to connect their own headphones, which will provide more comfort and convenience. In addition to that, passenger data integration to the IFE systems will enable tailored content suggestions along with lots of additional features. We also have confirmed plans to renew the old generation IFE systems in our fleet with 4K OLED screens, to offer crystal -clear visuals and a cinemalike experience. Further developments may also include more immersive content, new interactive applications, and expanded personalisation features that will cater to individual passenger preferences.
expect enhanced privacy, spacious seating, elegant design touches like rose gold-plated marble accents, state-of-the-art 22-inch entertainment screens, and convenient wireless charging capabilities. Every detail has been carefully considered to create a haven of comfort and style in the air.
Beyond fuel, we are dedicated to using renewable energy sources in new facilities
How are you making sustainability a priority – and why is it so important to you? Climate change, which is seen as one of the top global challenges today, takes an important place in the agenda of the aviation industry. According to the research carried out by the United Nations Intergovernmental Panel on Climate Change (IPCC), the aviation industry produces approximately 2 per cent of the anthropogenic greenhouse gas emissions that cause global warming.
As the effects of the pandemic period on the sector diminish, this rate may increase in line with the increasing air traffic. On the other hand, according to the IPCC findings, the aviation sector is among the sectors that are difficult to decarbonise due to its own dynamics. This situation imposes greater responsibilities on members of the industry in the climate action.
actively expanding our use of Sustainable Aviation Fuel (SAF) on routes globally. Beyond fuel, we are dedicated to utilising renewable energy sources to some degree in new facilities. We are also actively offsetting emissions through CORSIA compliance and voluntary employee programmes, while minimising waste through in-cabin segregation and aiming for zero waste. Turkish Airlines, on the one hand, responds to the increasing need for air transportation with its unique flight network, which, on the other hand, bears the responsibility of leaving a viable world to future generations. Combating climate change, which is one of the main priorities shaping sustainability activities, is also considered a strategic issue that is integrated into decision and implementation mechanisms for business processes.
You recently unveiled your new Crystal Business Class Suite. What can passengers expect on-board? The Crystal Business Class Suite embodies our commitment to providing a luxurious and sophisticated travel experience, particularly on our transcontinental routes. Passengers can
As a global airline, we recognise our responsibility to minimise our environmental impact. Our “Tomorrow On-Board” programme drives initiatives to reduce our footprint through concrete actions. For example, we are committed to fleet modernisation, aiming for 90 per cent new-generation aircraft by 2033, which will emit 15 per cent less carbon. We’re also
What tech advancements do you hope to unveil in the coming years? Over the next decade, Turkish Airlines is particularly excited to see how technology can further enhance personalisation and create a seamless passenger journey. We believe AI and data analysis hold immense potential, not only for tailored recommendations but also for predictive service adjustments that anticipate individual passenger needs. We are also investing in the development of biometric and integrated systems to streamline every touchpoint of travel, from check-in to baggage handling. Turkish Technology, our dedicated IT arm, plays a crucial role in driving these innovations, constantly exploring new possibilities in AI, fintech, and cybersecurity. We’re confident these advancements will help us deliver an unparalleled travel experience for our passengers and solidify Turkish Airlines’ position as a digital leader in aviation.
Keen on lower-impact travel?
These destinations – and airlines – are championing sustainability
According to the Sustainable Travel Report by Booking. com, more than 75 per cent of travellers around the world wish to travel more sustainably. Taking a more eco-conscious approach to seeing the world requires taking many factors into consideration – from the airlines we y with to the hotels we stay in; the restaurants we dine in and the clothes we wear along the way ; and even the products and services we choose, for everything from our showers to our entertainment. For people who want to support more destinations that champion sustainability, it can be hard to know where to start. While we can’t help you commit to the personal habits that can make a di erence, we certainly can help you plan your next break. Here are some locations actively working to help build a greener future – and a chance to learn more about some of the airlines that can get you there.
For Red Sea Global – the developer behind the regenerative tourism destinations e Red Sea and AMAALA – sustainability is one of the most important aspects to its principled approach. e company aims to power its destinations by 100 per cent renewable energy, establish marine-protected
areas, grow more than 30 million plants by 2030, deliver a 30 per cent net conservation bene t by 2040 across its destinations, and achieve fully net zero operations from 2030 e world-class properties being developed across e Red Sea aren’t just iconic in terms of their groundbreaking design, outstanding service, and access to jaw-dropping , never-seen-before sights – they’re also very focused on preserving the ecosystem they exist within, committed to maintaining its status as a pioneering regenerative tourism destination. e Red Sea has also been o cially designated a Dark Sky Reserve by Dark Sky International, recognising its commitment to restricting and reducing light pollution in the area, and naturally protecting it from intrusive development. flydubai ies to e Red Sea direct om Dubai twice a week om Dhs2,435. In recent years, the UAE-founded airline has been strategically investing in aircra that reduce fuel use and CO2 emissions. e Red Sea International Airport is also committed to sustainability, and is entirely powered by renewable energy sources.
Known as the bicycle capital of the world, Amsterdam has countless green spaces and walking routes surrounding its treelined canals, and restricts access to cars in certain parts of its urban areas. The city even has its own forest, the Amsterdamse Bos – which has been around since the 1930s. If you decide to explore through other modes of transport, you can rest with the knowledge that the city actively promotes the use of electric vehicles, and is taking steps to push its trams, trains, and buses towards zero-emission systems. Uniquely, this canal city is also leading the way in water management. Many of its restaurants embrace a farm-to-table organic approach, choosing as many locally-grown, sustainably-sourced ingredients as possible – and a wide range of its shopping options follow the same philosophy. It was also the first city in the world to formally adopt the doughnut economic model – a framework for sustainable development that is based on two rings: one being a social foundation, to ensure no citizens are left without life’s essentials, and the other being an ecological ceiling, to uphold planetary boundaries protecting Earth’s life-supporting systems. KLM flies to Amsterdam direct from Dubai 24 times a week from Dhs2,440. Although only one per cent of KLM’s fuel use is made up of Sustainable Aviation Fuel (SAF), it is striving to increase this – and in the meantime, it also supports three nature regeneration projects
around the world in an effort to help repair damaged ecosystems. The airline is part of SkyTeam’s Aviation Challenge, and on-board, it tries to reduce the weight of onboard items, make more conscious meal choices, and recycle as much as possible.
The aptly-named Garden City’s commitment to sustainability is evident from the moment you arrive in Singapore
Changi Airport. The airport is renowned for its green practices, which incorporate an intelligent water conservation system, revolutionary green spaces, and solar power, alongside a circular economy principle. The city itself is renowned as one of the most sustainability-friendly destinations in the world, through forward-thinking environmental policies and innovative urban planning. More than 47 per cent of the island is covered in green spaces (including vertical gardens and biophilic hotels), while many of its buildings hold the renowned Green Mark certification. By 2040, the government aims to phase out all vehicles with internal combustion engines, but in the meantime, its public transport system incorporates as many electric vehicles as possible, and the city is extremely cyclist- and pedestrian-friendly. Despite its small size, its biodiversity is impressive, and as a “Smart City”, it has embraced cuttingedge technology to help reduce its carbon footprint and energy consumption.
Singapore Airlines flies to Singapore direct from Dubai daily from Dhs2,100. The airline supports the United Nations 2030 Agenda for Ssustainable Development, and is committed to exploring and adopting lower-carbon fuels. It continually invests in new generation fuelefficient aircraft, and actively promotes resource efficiency and waste reduction.
On this beautiful East Asian destination once known as Formosa – meaning “beautiful island” – the government has set a goal of achieving 20 per cent renewable energy by 2025. To support this, significant investments have been made around offshore wind farms and solar energy projects, while the country has been promoting low-carbon tourism routes for over a decade. Multiple initiatives have been adopted to help reduce emissions and pollution in the transport sector, from an expanded public transport system to a switch to electric buses, subsidies being provided for electric scooters, and most robust bike-sharing schemes. As a population, Taiwan’s citizens and residents tend to be very waste-conscious – with more than 55 per cent of its waste recycled, the country has one of the highest recycling rates in the world. Many of its farms have embraced sustainable agricultural practices that reduce water usage and promote a variety of organic, pesticide-free methods that support biodiversity. In its urban areas, a strong green building policy has seen many of its developments receive impressive certifications or notable recognition. The Taipei 101 skyscraper, for example, is certified
as a LEED Platinum green building, while the Beitou Public Library in the capital is the country’s first green library, with a roof featuring photovoltaic cells that generate energy, and the ability to collect rainwater for use elsewhere.
Cathay Pacific flies to Taipei from Dubai via Hong Kong , typically twice a week, from Dhs3,740. The Hong Kong carrier is so deeply committed to sustainability that it releases its own annual Sustainability Report. In its 2023 report, Cathay Pacific shared an aim to significantly improve its carbon intensity and reduce cabin waste by 2030, by modernising its fleet, incorporating a variety of circular economy principles into its product and service design by selecting more sustainable or recycled materials upstream, and channelling used items back for recycling or repurposing.
One of Glasgow’s nicknames is “the dear green place”. A loose translation of its Gaelic name, Glas Caomh – which means “Green Hollow” – it’s an apt name for a place that has been working hard to embrace its status as a green city. It has a goal of becoming carbon-neutral by 2030, and since 2023, it’s
boasted a low-emissions zone with restricted car access, to help cut down on pollution and increase its pedestrian-friendly quality. The Glasgow region has more renewable energy sites than any other UK city and by 2030, it also hopes to be the UK’s first net zero destination. It’s already been named the number one most sustainable destination in the UK and Western Europe by the Global Destination Sustainability Index – which also ranked it as eighth in the world for its sustainability-friendliness, against more than 100 other destinations. The host city for COP26 in 2021, its many green accolades include the Glasgow Covention Bureau having achieved the Silver Green Tourism Award in 2017, the OVO Hydro being the first arena in the world to achieve the Greener Arena Certification in 2022 – the same year that the GFPP started its own Good Food Movement campaign – and achieving the Silver Sustainable Food Places destination in 2023. This year, the Glasgow World indoor Championships became the first event to earn platinum level recognition for sustainable delivery. Beyond the formal kudos, visitors to Glasgow can enjoy bike hire schemes to be used on ever-expanding bike paths, easy access
to countless public green spaces, restaurants that are embracing organic and locally-grown and sourced ingredients, hotels that minimise waste, and a city-wide effort for a vision to move “from steam, to green”.
Etihad Airways flies to Glasgow direct from Abu Dhabi daily from Dhs4,720. Etihad’s Greenliner Program isn’t just a commitment and sustainability strategy for the airline to follow – it’s “a call sent out to the aviation world” to think and act differently, as they remain open to others to “tell us what we’re doing wrong, and step up to show us how to get it right.” The airline continues to invest in newer, more fuel-efficient and emissionsreducing aircraft, embrace alternative fuels (SAF), and utilise technology such as the ecoDemonstrator programme. Etihad has also invested in carbon-offset programmes such as the Etihad Mangrove Forest Project (which committed to planting 182,000 mangroves in Abu Dhabi and other global locations to absorb CO2), and the airline aims to not only reduce 50 per cent of net emissions by 2035, but also achieve net-zero carbon emissions by 2050.
“For Basel Tourism, sustainability isn’t just a buzzword – it’s a principle we want to embed within tourism development,” Letizia Elia, director of Basel Tourism, states on the canton’s official “This Is Basel” destination site. Switzerland as a whole boasts a decent amount of sustainability-friendly ideals: 75 per cent of its power comes from renewable sources, and by 2050, the country aims to make this 100 per cent. In 2023, the Swisstainable Destination programme was announced to help the country achieve its goals of being a sustainable country for tourism by 2030 – and just six months after the programme was launched, Basel became one of the first three tourism destinations in Switzerland to reach Swisstainable Destination Level I. Basel-Stadt is also ontrack to achieve net zero by 2037. Basel is easy to explore on foot (the city centre is car-free) and easily accessible by train – and with the BaselCard, visitors can travel on all public transport free of charge. It’s also easy to rent an e-bike, for just CHF20 per day. A number of its hotels, like the Gaia hotel, have embraced only-organic products and zero-waste strategies, while others are setting an example through the wider social, environmental, and economic
aspects of sustainability. Among its awardwinning sustainability-friendly properties, the Basel Marriott Hotel was the first hotel in Switzerland to receive the Operations and Maintenance (O+M) platinum LEED certification. The Novotel Basel City holds a Green Key certificate, and both of Basel’s ibis hotels use 100 per cent renewable energy, also investing at least 10 per cent of profits
into sustainability and community projects. flydubai flies to Basel direct from Dubai four times a week from Dhs1,325. The Dubaibased airline is committed to supporting the UAE’s plans to achieve net zero by 2050, and continues to identify areas across the business to enhance its sustainability efforts complementing the fuel and carbon emissions reduction that its fleet provides.
The host of COP29 – which takes place from 11 to 22 November 2024 – Baku, the capital of Azerbaijan, is a bustling commercial hub with a storied history, easy access to unique natural attractions, and gorgeous views of the Caspian Sea
One of the most striking things about Baku is its balance of cutting-edge modern architecture and historical building. Icheri Sheher, the inner city of its Old Town, is a walled city that has been home to a wide variety of di erent types of people since the Palaeolithic period, including Zoroastrians, Arabs, Shirvanis, Persians, Russians, and people from the Sasanian and Ottoman empire.
ere are plenty of great places here to enjoy a traditional breakfast of oven-baked Tandir bread, salty cheeses made of sheep and cow’s milk, fresh honey and cream, and Pomidor Chighirtmas (scrambled eggs with cooked tomatoes), washed down with hot, sweet tea.
For a ticket of 15 Azerbaijani Manat, you can enter the Maiden Tower: a cylindrical, eight-storey 12th-century monument that is also a UNESCO World Heritage Site. While historians are still debating its original purpose, there are multiple local legends about it. Some are inspiring and others darker in nature, but the majority involve a maiden with re-coloured hair. In some, she is a saviour of the people, while in others, she is a doomed princess who leaps o it to escape her fate. Nowadays, it houses a museum showing the evolution of Baku through the ages, making it a perfect place to understand the signi cance of the city, and orient yourself. Don’t miss the panoramic views from the roo op. Another Icheri Sheher must-visit is the Palace of the
Shirvanshahs, built in the 15th century and described by UNESCO as “one of the pearls of Azerbaijan’s architecture.”
As you walk around the Old Town, keep an eye out for the original street art adorning many of its walls – one of our favourites is the mural of a lion with leaves forming its tu s of hair, outside local artist Ali Shamsi’s workshop, on the way to the palace.
Baku has a wealth of incredible sights easily accessible by day trip. One popular route is the mud volcanoes of Gobustan, followed by a look at the area’s archaeological wonder, the Rock Art Cultural Landscape – which boasts more than 6,000 ancient petroglyphs. It’s about an hour’s drive from the city, and you’ll typically need a couple of hours there. Alternatively, visit the Ateshgah of Baku, also known as the Fire Temple of Baku. is ancient complex was once a monastery, and has been used as a place of Hindu, Sikh, and Zoroastrian worship through the ages. It’s a great chance to learn more about the country’s history and witness its famous “purifying” ame. Next,
make a pitstop at Yanar Dag, the “Burning Mountain” 30 minutes from Baku, to see one of the all-natural Eternal Fires that gives Azerbaijan its name as the “Land of Fire”. e sight of the gas re that steadily blazes out of the mountain to three metres high, rain or shine, is a spectacular, unforgettable sight.
Architecture enthusiasts would do well to pass by the Heydar Aliyev Center on the way back into town. Designed by the seminal Zaha Hadid, the building’s distinctive structure is otherworldly beautiful, and houses a museum, library, and concert hall.
If you can extend your trip by a day or two, the tea plantations of Lankaran – where you can enjoy a teatime spread in one of its idyllic forest cafés; or the historically-rich city of Sheki, once a crucial stop on the famous Silk Road – are worth a visit. Both are between three to ve hours drive from the city.
If you’re a er jaw-dropping views with your dinner, the Sky Grill on the 34th oor of the Hilton Baku is known for its outstanding service, upscale menu, and spectacular vistas. For those craving a more cozy, traditional experience, there are plenty of restaurants in the Old Town that will sweep you away to another world and time, through both the décor and the food. Qaynana Restaurant, Firuze Restaurant, the Shirvanshah Restaurant-Museum, and Dolma Restaurant are all highly recommended. From warm and hearty handmade dumplings to sa roninfused plov, juicy dolma, melt-in-yourmouth kebabs, and buttery Qutab with all sorts of llings – and perhaps a glass of local pomegranate wine – you’ll feast like a king.
flydubai flies from Dubai to Baku 21 times a week, from Dhs1,030 return
We chat with the president and CEO of the World Travel and Tourism Council about the importance of travel, exciting innovations, and why governments need to stop passing the buck
What is the World Travel and Tourism Council (WTTC)?
The World Travel and Tourism Council represents the private sector businesses in travel and tourism – everything from the top hotels and airlines to airports, Google, Airbnb and B2B businesses, such as travel agents and online travel agencies. So we’re a very broad church representing the whole of the sector.
How important is travel to the global economy?
Travel and tourism employs one in ten people on this planet. In the UK or Europe, you might not quite appreciate that, but there are some parts of the world where travel and tourism can represent 80 per cent of the GDP. On a global scale it’s a massive economic powerhouse – it’s worth about US$9.3 trillion. Of every US$10 made on the planet, one dollar comes from travel and tourism.
What are some of the wider benefits of travel?
Travel is a really important force for good. I call it a soft power. We live in really challenging times and travel and tourism gets people to understand each other and breaks down bridges. There are times when I have arrived in a country with a suitcase packed with preconceptions, and actually when you get to know a culture, you see something very different. Aside from that, when we’re all working so hard, travel can give you a bit of headspace. So it’s really beneficial to wellness, peace and prosperity.
Has travel fully recovered from Covid-19 now?
Obviously our sector was devastated by the pandemic – lots of businesses went to the wall, lots of people lost their jobs. There are still some ongoing impacts, things like visas not getting issued globally so people
can’t travel. The Chinese, for example, travelled a lot pre-Covid and it’s taken a long time for that to get going again. But, overall, I would say, not only is business and travel back, it’s booming.
How important is sustainability in the travel sector?
Travel and tourism is forecast to grow at double the rate of global GDP, and we want to make sure we can grow really sustainably. We’ve got some fantastic data and research about what our impact actually is with regards to things like water, plastic, greenhouse gas emissions. It’s really important because if you can’t count – you can’t control. The research has also revealed some really interesting things. As you would expect, most of our emissions come from transport, but while you would think this would be from airlines –actually 50 per cent of our emissions comes from ground transport. So that means we need to electrify our vehicles around the world, which is easily done.
What about aviation specifically?
With airlines, we really need to look at the technology we have available right now. The first is to invest in more efficient planes. The generation of planes today is very different from those 20 years ago. They’re lighter and the engines are more efficient. The other thing is sustainable aviation fuel (SAF) – but we are not making enough of it so it’s really expensive, which is not good. We’re telling governments that this isn’t the responsibility of airlines, it’s their responsibility. We also want to get governments to think sensibly. When you fly across Europe you zigzag because you have to go from one set of air traffic control to another. The Europeans started talking about something they called the ‘Single European Sky’ over 20 years ago, where you would be
more or less able to fly in a straight line, but we’re still talking about it years later. They want to have a go at the private sector to fix things, but I say we’ve all got our role in this and they have to play their role.
In what ways is technology revolutionising the industry?
Technology is playing a really interesting part in the way we travel. We don’t want to replace the personal human experience, but I think where technology works is to take the hassle out of travel. For example, we should be able to just walk through airports without any kind of bits of paperwork, or use tech to manage the flow of people to some of the real hotspot sites in tourism destinations. Artificial intelligence is also going to change our sector, probably more on the operationsside than customer-facing for the moment, but it’s already doing incredible things. Hotel groups such as Hilton and Iberostar have installed artificial intelligence rubbish bins in their kitchens, which allow you to actually measure what type of food is being thrown away – the weight and the cost. Iberostar has been able to reduce food waste by 28 per cent in 48 of its hotels as a result.
What are some of the most exciting developments at the moment?
There are some amazing projects coming up in the Red Sea area along the Saudi coastline. People don’t realise how massive Saudi Arabia is, it’s an enormous country that’s got mountains, snow, forests, and desert – and there’s going to be some very exciting new opportunities along the Red Sea. I think it’s going to become the new Maldives.
As interest in eco-tourism continues to grow, it’s time for governments, the hospitality industry, and travellers alike to embrace a new chapter
If you were asked to consider the most famous passages in the world, some that might come to mind are San Francisco’s Lombard Street with its mind-blowingly snake-like twists and turns, the tree-lined Rodeo Drive in Los Angeles’s glamorous Beverly Hills, the sparkling Avenue ChampsÉlysées in Paris, Tokyo’s bustling Shibuya Crossing, and the iconic crossing at London’s historic Abbey Road. Outside of more urban environments, Romania’s Transfagarasan Highway is an impressive sight more than twice the length of Italy’s beautiful Stelvio Pass, while Australia’s Great Ocean Road is famous for its rugged views.
Madagascar – which is the world’s fourth largest island, and second-largest island country – also boasts a legendary road: the Allée des Baobabs, also known as the Avenue of the Baobabs. Except this one doesn’t look like any other road in the world. Flanked by towering Adansonia Grandidieri baobab trees – some of which may be 1,000 years old – the unpaved Road No.8 between Morondova and Belon’i Tsiribihina has become one of the most iconic, recognisable places in the East African nation. From cars and animals to humans on foot, it’s a highway unlike any that the average traveller has seen before, becoming a buzzing centre of activity from sunrise to sundown each day. The majestic Baobab trees lend it an otherworldly feel, not just because of their unusual look, but also their function: not only can these trees grow to be 5,000 years old (and up to 30m high and 50m wide), but they are also an extremely unique species of flora. Baobabs can store an enormous amount of water inside their trunks –sometimes up to 100,000 litres – and they can continually regenerate in the spaces that exist between their stems. They grow flowers and fruit, and they provide shelter to
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Baobabs, also known as the Avenue of the
hundreds of animals, some of which eat their bark for moisture. Each tree is an ecosystem within itself, helping the land around it recycle its nutrients, keep soil moist, and slow soil erosion, while helping the life around it thrive. They are but one of the many distinctive species that make Madagascar such an interesting destination for travellers interested in places with a unique environmental appeal and great biodiversity. According to the World Wildlife Fund, approximately 95 per cent of Madagascar’s reptiles, 89 per cent of its plant life, and 92 per cent of its mammals exist nowhere else on Earth.
“Visiting Madagascar is a journey to a truly unique landscape with incredible biodiversity,” says Andy Marty, a travel photographer who organises photo tours across the world, and who recently visited Madagascar. “[Its] lemurs have become the face of the country, particularly after the animated Hollywood movies by the same name. There are many National Parks and forests where you can spot these fascinating animals in the wild. Kirindy on the west coast has many different species, including the ‘dancing ’ Sifaka lemur. If you’re lucky, you might even find the villain of the Madagascar movies, the fossa,” Marty says.
He’s not the only person who was drawn there by its unique environment. The country has witnessed a growing number of international tourists in recent years, with the government having set a goal of reaching a record 400,000 by the end of 2024. An increasing number of airlines worldwide are flying there too, with Emirates being one notable new route connecting travellers from across the world through flights from Dubai to Antananarivo, via the Seychelles. Many will be visiting with hopes of ecotourism – but whether or not that will simply be the kind that is there to indulge in nature-oriented tourism, with little regard for its impact, or for its true purpose – defined by The International Ecotourism Society as “responsible travel to natural areas that conserves the environment, sustains the well-being of the local people, and involves interpretation and education”– is yet to be seen.
“Travelling around Madagascar, you get a sense of the fragility of this environment,” Marty says. “As you go further into the country, it’s impossible to ignore the impacts of deforestation. The economy in Madagascar has suffered over the years. Many locals have sought food and income from farming, and that has seen large areas of land cleared to plant crops and raise livestock. Fortunately, the baobabs are protected; however, the surrounding forest in many areas has been cleared. The landscape and wildlife are fragile, and as visitors, we [could] look to positively contribute to the economy and raise awareness of the need for sustainable agriculture and dedicated regrowth of forest areas,” he explains.
The Seychelles – which many travellers stop through on the way to Madagascar – is a destination others could learn from when it comes to ecotourism. Its government has set a strict framework in place to balance economic
growth with environmental responsibility, and considering its tourism industry accounts for at least 46 per cent of the GDP, a sense of responsibility in travel is essential. In 2023, a Tourism Environmental Sustainability Levy was introduced to support conservation efforts, while a moratorium was imposed around certain types of fishing vessels, until a means for long-term sustainable growth can be implemented. One third of the country’s ocean is a marine protected area, and there is a ceiling on the amount of tourists that can visit each year, to avoid future threat to the islands’ natural attractions.
If you travel to one of the many resorts or hotels on the island, you’ll find plenty of Seychellois among the staff who are passionate about preserving the natural beauty of their country. According to an AfroBarometer report, nearly half (48 per cent) of Seychellois think the government should prioritise environmental protection over creating jobs and increasing incomes – and it shows. The country has welcomed many new hotels from global hospitality brands in recent years, including Hilton’s Mango House; laïla, Seychelles, a Marriott Tribute Portfolio Resort; and the Anantara Maia Seychelles Villas. This year saw the opening of a Canopy by Hilton resort and the Waldorf Astoria Seychelles Platte Island. The latter is located on a pristine and remote private island replete with eagle rays, manta rays, whale sharks, and more in its surrounding waters. With the largest population of nesting Hawksbill turtles within all of the Seychelles on its shores, the resort also houses a conservation centre, and takes its commitment to ecological preservation seriously, striving to always give back through a number of strict sustainability-focused endeavours.
In 2024, at least four major airlines across the world resumed direct routes to the Seychelles, including Aeroflot, Turkish Airlines, Condor, and Edelweiss Air. Etihad Airways has boosted its number of flights from Abu Dhabi to the island nation in recent years, and with it being an increasingly popular destination for tourists from the Middle East, Emirates began operating double-daily flights there during the last few years. These travellers aren’t just attracted by its white sands and blue waters either – the destination’s commitment to sustainability is part of the appeal.
ABOVE: Local women
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According to Premier Inn Middle East’s Sustainability Survey 2024, which studied customer and market behaviour in the GCC to glean fresh insights into travellers’ environmental habits both at home and when booking and staying in hotels, 95 per cent of respondents claim looking after the environment is important to them. A further 86 per cent wanted hotels to help educate on sustainability, and a majority said that they regularly took steps for energy conservation, reducing food waste, opting for locally-sourced ingredients where possible, and minimising water usage in their daily lives, both at home and while travelling. In fact, it was so important to them that 63 per cent said that they have considered a hotel’s awards or certificates for good environmental practices when booking. “The survey indicates that
our guests are becoming increasingly aware of their environmental impact, but there remains substantial room for improvement. Hotels have a vital role to play in encouraging guests to make more sustainable choices, both during the booking process and throughout their stay. At Premier Inn, we are fully committed to our Force for Good sustainability programme, and we’re continually enhancing our initiatives and educational efforts to ensure that sustainability becomes an integral part of the guest experience,” said Simon Leigh, managing director of Premier Inn Middle East.
Savino Leone, general manager at Jumeirah Saadiyat Island, has also made sustainability a priority, by investing in eco-
90%
The amount of water reduced by growing crops on Jumeirah Saadiyat Island’s on-site hydroponic farm
conscious solutions across the hotel’s operations and supply chain. “Our goal is to use precious resources as responsibly as possible, and the launch of our own onsite hydroponic farm [was] a key step towards reducing our carbon footprint and water usage whilst providing the freshest produce and tastiest ingredients for our discerning guests,” Leone says.
760bn
The projected value of the global ecotourism market by 2032 in US dollars, up from US$260.76bn in 2024 and US$216.49bn in 2023
Located in the capital of the UAE, Jumeirah Saadiyat Island was the first hotel in the Middle East recognised and awarded by The Oceanic Standard, an international NGO that works to verify and spotlight eco-friendly hotels the world over. The resort is also the proud recipient of the Ocean Champion badge for its revolutionary plasticfree and sustainable initiatives. It was the first hotel in the UAE to set up an on-site water filtration system, reducing energy usage and transport, and its many eco-initiatives include an extensive in-house recycling scheme, greywater recycling, the use of environmentally-friendly thermostats in guest rooms, and marine degradable packaging for toiletries. The property is also a part of Jumeirah’s Dubai Turtle Rehabilitation Project, and works closely with the Environment Agency Abu Dhabi, The National Aquarium Abu Dhabi, and Miral in the rescue and rehabilitation of sea turtles. It even has an onsite marine biologist to offer educational sessions to guests that are interested in learning more about the resort’s various eco-conscious initiatives.
As the global ecotourism market continues to grow, it is clear that in order to do so meaningfully, a collaborative effort is needed between governments, hospitality businesses, and travellers alike. Through a sense of authentic responsibility –and education – travel can have a more sustainable future.
Whether it’s their more budget-friendly appeal, the lack of crowds, or the feeling of discovering a hidden gem, the trend for “destination dupes” is still going strong
WORDS YI-HWA HANNA
Officially speaking, the word “dupe” has a negative connotation. It’s defined as being a counterfeit – a copy that’s made to trick or deceive others into thinking it’s the real deal, when it is, in fact, a cheaper (and typically lower-quality) imitation of the original. Years ago, partaking in the purchase or seeking of dupes was seen as something shameful – dishonest, immoral, and unscrupulous.
Yet nowadays, with the everincreasing cost of living, high interest rates, inflation, and general economic strain leading to tightened wallets –not to mention a changing societal perception of the value of a high-end brand, where people are often paying for a label as much as they are the make and quality – dupes haven’t just become acceptable; they’ve become cool.
Typically associated with savvy consumers that wish to empower themselves by going against the grain of an increasingly image-conscious world, Gen Z – and millennials –have embraced the concept of dupes. And older generations have been only too happy to follow suit, finding joy in more affordable – yet high-quality – alternatives for everything from beauty products to fashion items.
While questions of ethics, such as copyright infringement, or the boundaries around ownership of intellectual property are still heavily under debate, the market for dupes continues to grow from strength to strength – and in the past couple of years, it has made its way to the travel industry with quite a splash.
Some believe that it was 2020’s COVID-19 pandemic that first sparked a wider appreciation of destination
dupes. With so many people stuck at home and unable to travel to places further afield during their “lockdown seasons”, travellers across the globe were forced to explore options either closer to home, or that they may not have previously considered prior to changing travel restrictions (from open borders to vaccine requirements), for their vacations and business trips. Yet when the world began to open up again, the trend showed no signs of dying down.
With many of the world’s more popular tourism destinations now suffering from overtourism – leading to higher prices and bigger crowds – combined with the increasing thrill (and bragging rights) afforded from “discovering” a lesser-known gem – it’s easy to see why destination dupes have become one of the hottest growing travel trends of the current age. Here are some of our top picks.
While the capital of Taiwan is often described as a great destination dupe for Seoul, Korea, it also makes a great alternative to Tokyo. Taiwan was under the rule of the Land of the Rising Sun from 1895 to 1945, and Japan’s colonial legacy on Taipei City – and Taiwan in general – has led to a certain level of influence on everything from its design and its cuisine to the lifestyle habits of its people, with the culture showcasing a mish-mash of both Japanese and Chinese elements, as well as those from its indigenous peoples. Much less crowded than Tokyo – which has suffered from so much overtourism lately that the government has had to put certain protective measures into place to stem the flow – there are multiple parts of Taipei City that can
offer the same feel and appeal. The Ximending district is comparable to Shibuya (including its trendy youthcentric Harajuku area), while those craving a taste for Tokyo’s electronicsfocused Akihabara shopping area can visit Taipei’s Guanghua Market. There are plenty of old winding streets with traditional temples, reminiscent of Japan’s Asakusa area, while the ZhongZheng district is also home to the historical Qidong Street Japanese Houses. If you have time for an excursion, the town of Jiufen – a two-hour drive from Taipei – has been likened to the setting of an animated Miyazaki film, most often the cult classic Spirited Away The city also boasts a truly impressive amount of authentic Japanese food, and delectable Japanese-influenced Taiwanese cuisine.
ABOVE: Sailing boats in the marina of Tivat, Montenegro
LEFT: A street in Jiufen, a mountain town east of Taipei, that has often been likened to one from the Japanese film Spirited Away
If what you’re after is a sun-drenched coastal European destination with good food, wine, and access to winding seaside roads leading to beautiful intimate beaches, Italy’s Amalfi Coast is usually a top pick. With its charming villages, breathtaking coastal vistas, and sense of “joie de vivre” that encourages you to kick back and enjoy a long lazy meal, it’s one of the most picturesque places for a sunny European summer getaway. It’s also one of the most jam-packed destinations for this type of film set-worthy break, equally appealing to the hordes of tourists as it is to the rich and famous. Tivat, in Montenegro’s Bay of Kotor, offers all of these things with far less people –and despite the fact that it also boasts a beautiful marina filled with luxury yachts (that also give it a bit of a Monaco-worthy feel), it does so for a typically less demanding price tag.
Described by some as the more laid-back, less glitzy cousin of Singapore City, Malaysia’s capital isn’t just very close to the Garden City in terms of location – it’s also an excellent substitute. Singapore is known for its incredible selection of street food, and Malaysia is no di erent. Here, you’ll also nd impressive modern skyscrapers in a similarly tropical (and humid) environment, and both feature remnants of colonial rule, in uence from the surrounding countries, and the diversity that has remained from their past. Both are proud to showcase a commitment to maintaining green spaces within city environments, and both o er a good selection of nightlife, shopping, and easy excursions to nearby island escapes. e most noticeable di erence between the two, perhaps, is that Kuala Lumpur isn’t quite as clean-cut as Singapore, and with the former not having built up its tourism o ering quite as much as the latter, it boasts a quieter, less-expansive o ering of things to do during longer trips.
With its otherworldly rose-coloured ancient buildings, the archeological site of Petra is one of Jordan’s most iconic tourist attractions. But it’s not the only place in the world with these types of jaw-dropping rock formations: like Petra, Saudi Arabia’s Hegra, in AlUla, is also a UNESCO World Heritage Site (it was actually the country’s rst), and it also boasts remnants of settlements from ancient Nabatean civilisations. While in this case the dupe typically isn’t a cheaper alternative, AlUla’s uncrowded nature and mostly undiscovered appeal add a sense of luxury that goes beyond its exceptional hotels – and the two destinations make perfect complements of each other, since if you’ve enjoyed one, you will likely enjoy the other. Another stellar
similarity is in its astrotourism o ering: Petra has long been known as a fantastic spot for stargazing, and AlUla was recently celebrated for having the GCC’s rst-ever o cial Dark Sky Parks, for its Manara and Gharameel locations. Both are outstanding spots for astrotourism, and a visit here will transport you to another world.
oughts of a Mediterranean holiday o en bring to mind images of white sandy beaches surrounded by rocks, with a backdrop of the crystal-blue waters of the Ionian sea, and plenty of fresh seafood grills accompanied by fresh, warm breads and tasty dips to enjoy while you wile away the hours.
Although the Greek Islands have long been one of the most popular haunts for this type of break, the Albanian Rivera has much of the same to o er – and with far fewer crowds, as well as a notably cheaper price tag. From Saranda to Vlorë, you’ll nd many small towns with mountainous coastal appeal, rife with sleepy, pebble- lled coves and turquoise waters. It’s the perfect place to slow down and enjoy a beach break with a more quiet Mediterranean pace of life.
As well as its many cultural attractions (and excellent dining scene), Amsterdam is famous for its iconic waterways. e port city of Ghent, Belgium, may have a touch more medieval and Art Nouveau architecture than what you’d expect of the “bike capital of Europe”, with its rustic gabled facades – but you can still do canal boat tours in Ghent, and both cities boast remarkably well-preserved Old Towns. While those looking for a more direct “mini Amsterdam” would be better o sticking to the most famous alternative within the Netherlands – Utrecht – if you’re
a er something with a similar feel but that isn’t a cookie-cutter copy, Ghent will charm you as another vibrant canal city. Where the Netherlands is celebrated for its pancakes and appeltart, Belgium is known for its wa es and appel ap – and although there are only 13 types of cheese originating from the “Battle eld of Europe”, Belgium was recently named the third cheesiest place in the world – falling just behind the Netherlands and France. It’s a fantastic place to soak yourself in culture, walk some pedestrian-only streets, enjoy some live entertainment, relax in the lovely public squares, and enjoy the pleasures of excellent food and drink.
Sometimes, it’s not an entire city or country, but an individual hotel that is enough to transport you to another place – without stepping too far. Here are some fun options:
Anantara Santorini
Abu Dhabi Resort
This stunning resort doesn’t just look like Santorini, Greece – it was also built using methods that honour Cycladic architecture.
From its all-white buildings to the soft Greek music that plays around its infinity pool – which has an olive tree in the middle – this ultra-exclusive property in Abu Dhabi’s Ghantoot area only has 22 keys, ensuring that unlike Santorini itself (which is currently strained by overtourism), this place will always be peaceful enough to encourage genuine Mediterranean-style ease.
Anantara Mina Al Arab Ras Al Khaimah Resort
Like Switzerland, Kashmir is also landlocked – and like the former, the latter is also rich with unbelievable natural beauty, mountainscapes that are lush and green in the summer, and snow-covered in the winter. In fact, Jammu and Kashmir’s Baisaran Valley is o en called “Mini Switzerland”. Surrounded by the Pir Panial Range and the Greater Himalayan Range, this intermontane valley is lled with rolling green meadows, dense forests that scent the air with fresh pine, and fresh blue lakes that re ect the awe-inspiring surrounds like a mirror. It’s a great place for hiking and trekking, or taking horse or pony rides, where you’ll see fat white sheep grazing as you breathe in the fresh mountain air. For a truly luxurious stay, e Khyber Himalayan Resort and Spa (pictured above) is an exceptional choice. Located at 8,825 , it’s India’s only luxury ski resort, with 85 gorgeous cottages and rooms with mind-blowing views. It also has an all-season pool that’s temperature-controlled and o ers oor-to-ceiling mountain views.
Overwater villas have become synonymous with the Maldives, and you’d be forgiven for thinking that this resort must be in the Indian Ocean archipelago – but it’s actually in the UAE’s northern emirates. This gorgeous waterfront retreat boasts the first-ever overwater villas in Ras Al Khaimah, but unlike the Maldives, this location o ers an extra edge in terms of local wildlife: it’s adjacent to some protected mangroves, packed with everything from crabs to herons and pink flamingos.
Georgian House Hotel
Cozy House - Dilijan Sometimes, a dupe can transport us to not just another city, but to another world. While The Lord of The Rings fans can find hobbit-style accommodation in New Zealand (such as Underhill Valley and the Woodland Park Motel), there’s a delightful alternative in Armenia. Surrounded by the lush forests of Dilijan National Park, this family-run set of fenced-o hobbit homes look straight out of The Shire. A visit to the nearby Old Town will also make you feel like you’ve gone to the fictional village of Bree.
If the world of Harry Potter is more your style, this hotel in London’s Pimlico has you covered. Much like how Diagon Alley is hidden to the unseeing eye, this hotel may seem like a regular English country hotel at first – but in its secret basement level, behind a concealed bookcase door, you’ll find “Wizard Chambers” designed to resemble Hogwarts dorm rooms, complete with gothic doorways, stained glass windows, vintage-style trunks, cauldrons, and floating candles. They also o er potion-making experiences.
Escape to the secluded forests of the Loire Valley for a digital detox
In today’s age of social media overload, doomscrolling, and scarily short attention spans, the opportunity to ditch digital devices has become a rare and sought-a er luxury – one that I was eager to explore. My hunt for a digital detox took place in France’s Loire Valley region, just 90 minutes south of Paris.
As we drove deep into the forest my phone signal disappeared, indicating my arrival at Loire Valley Lodges, a luxury eco-retreat nestled in 300 hectares of private woodland.
More hideaway than hotel, the main property features an idyllic stone house adorned with climbing ivy, while the grounds are scattered with tree-top accommodation, contemporary and abstract sculptures, fruit and vegetable gardens, and a glistening outdoor pool.
Most attractive, however, is the limited access to technology. Armed with a paper map (no Google directions here) and a talkie-walkie (the endearing French moniker for the oldschool radio), I set o to nd my lodge.
TIME TO UNPLUG
ere are 18 wifree lodges in total dotted across the grounds. Built on four-metre-high stilts, the wooden structures neatly camou age into the forested backdrop, with clever design elements such as bike parking slots carved into tree-trunk stumps. Inside, artists have been given free rein to put their stamp on the interiors, allowing each cabin to have its own character –from Sixties-inspired decor to walls sporting urban gra ti and even an ode to Serge Gainsbourg.
My lodge was named Picto Heaven, designed by Pierre Marie Lejeune, and
featured thick wooden walls so ened by swathes of indigo blue, delicate ceramics and organic furnishings. Where hotels traditionally install a television at the foot of the bed, the lodges instead boast wall-to-wall glass windows, screening a far more soothing wildlife show.
I felt uneasy at rst, eager to make a plan and concerned with how I would ll my day. As an over-thinker who’s always
I spent my rst a ernoon reclined on the bed watching as branches uttered in the wind
struggled to relax, this type of stay didn’t seem in my nature. Bit by bit, however, I eased into my new habitat and began training in the philosophy of doing absolutely nothing – an activity that once seemed wasteful but is now being touted as a healthy antidote to the stress of modern living.
With my laptop stowed away and my phone devoid of wi , the time had also come to de-wire my brain. Wrapped in a cosy robe, I spent my rst a ernoon reclined on the bed watching as branches uttered in the wind, which took on an eerier disposition as night fell. Once the silence became too heavy, I had eco-friendly Mangobeat speakers to keep me company. Handcra ed from sustainably sourced mango wood, the tech-free speaker ampli es the sound of a smartphone by up to six times without batteries or electricity, while
doubling as a beautiful ornament. Instead of feeling bored and restless, I felt a great sense of peace and calm. ere have been trips over my career where I wished I had a friend or partner alongside me, but this wasn’t the case here, where I embraced the freedom and rewards of being solo, fully appreciating my own contemplative company.
With a cabin to yourself, you’re le entirely to your own devices (provided these aren’t digital). Breakfast, for instance, was mysteriously delivered, with a hamper attached to a pulley at the base of my lodge – having still not witnessed a single soul, I was starting to suspect the presence of mythical creatures. Inside was a generous spread of pastries, crusty bread and baguette, along with goat’s cheese packed with herbs, gravlax salmon, plus honey, apple compote and ‘jam of the day’ from the property’s gardens. In keeping with my detox brief, I also swigged a potion of immunityboosting birch sap.
A er breakfast, I set o on a solo cycle through the local Larçay Forest, befriending butter ies and stopping o at a water-lily-dappled pond
to savour le overs from breakfast. While I stuck to the property’s surrounds, there are trails to explore as far as Tours (approx 15km). And if you’ve come by car, then it’s worth a trip to the river-spanning Château de Chenonceau or the Château du Clos Lucé, the former residence of Leonardo da Vinci.
Back at my lodge that a ernoon, I nally crossed paths with a fellow human – or perhaps an angel? My masseuse Marine had set up a table beneath the leafy canopy on the terrace, with natural oils for the treatment sourced from the area, while a live ensemble of tweeting birds, snapping twigs and a gentle breeze o ered a soothing spa background track.
Further meditative spaces in the grounds include the bee lodge near the kitchen garden – designed for guests to watch the buzzy insects out of harm’s way. is calming room is adorned with a plush sofa, books on biodiversity and binoculars so you can zone in on the hypnotic hive of activity. Holes in the oor, meanwhile, release bee pheromones into the room, which has purported bene ts for your respiratory system.
is best appreciated if you peruse the beautiful permaculture garden beforehand and spot gardeners picking fresh produce for the evening. Tasting menus take you on a journey through the forest and change regularly – hence the non-speci c nature of the four-, six- and eightcourse options.
My experience included sorrelinfused butter with crusty charred loaf; carrots in various forms (from a sorbet to the French râpées staple and a bright orange jus); melt-in-themouth hake on a bed of fennel; and a mille-feuille-like dessert with a pine nut crunch. Alongside each course are excellent wine pairings from the local terroir, plus herb-laced aperitifs including a G&T infused with almond, lavender and pine tree. Every dish was light, fragrant and lled with nutrients – a bonus to my detox adventure.
While I regularly preach the bene ts of solo travel, there comes a time when everyone craves a bit of interaction. at’s where Loire Valley Lodges’ main house comes in, allowing you to re-enter society and refuel. ( ere’s also wi for any superurgent emails.)
e ne dining venue Ardent lives by a garden-to-table ethos, which
Forestry also runs through the tableware design. Guests dine at tables made from untreated wood, while cutlery handles cra ed from artisan wood rest on twig stands between courses.
Over at the al fresco Asperatus restaurant, guest chefs handle the heat behind the wood- red oven – wisely situated far from the ammable
lodges – and entice guests with smoky aromas and fairy light aesthetics. By the end of my brief trip, I found myself relaxed and re-energised. Ditching my devices had allowed me to tune into myself more and my nervous system felt soothed from the absence of constant noti cations clamouring for my attention. It seems I had successfully learned the art of doing nothing. Only time will tell how long this skill will last – but thankfully there’s always the option to return for further study.
Emirates and Air France both fly direct from Dubai to Paris. Saudi flies direct from Riyadh to Paris. Once there, from the Paris Gare du Nord station, transfer to Paris Montparnasse and book an hour-long Ouigo or Inoui service to Saint-Pierre-des-Corps, followed by a 25-minute car transfer to Loire Valley Lodges.
This year, Taj Hotels was o icially ranked as a leader among the world’s strongest hotel brands. The iconic company has been on a major path of growth and expansion in the region lately. We caught up with Saurabh Tiwari, area director for the Middle East and CIS for Taj Hotels – part of IHCL (the Indian Hotels Company Limited) – to learn more
Tell us about some of the latest developments.
Taj Hotels has embarked on a significant path of growth and expansion across the Middle East, with three iconic hotels in the UAE: Our flagship Taj Dubai, the Taj Exotica Resort & Spa, and the Taj JLT. IHCL is now focusing on key markets such as Doha, Muscat, and Kuwait City. We have ambitious plans for Saudi Arabia, where we launched its 250th property in 2022. Taj aims to expand further in Riyadh and AlKhobar, targeting five properties by the launch of Neom. In addition, we launched two new hotels in Bahrain: the Taj resort, a 251-room hotel in Hamala and a 200-room Taj Hotel in Downtown Seef Manama, making IHCL the first Indian hospitality company to establish a presence in Bahrain.
How do you stand out in a constantly expanding market? We adopt a multifaceted strategy that highlights our unique identity while responding to customer needs. Central to this is Tajness, our distinct ethos that embodies the legacy of Jamsetji Tata, rooted in his vision of hospitality. This is what makes us di erent, it reflects our deep commitment to ‘Atithi Devo Bhava’, where we treat guests as we treat our own. A fundamental aspect of this approach is emphasising our rich heritage and storytelling, which allow us
to convey a narrative rooted in history and cultural authenticity. Personalising guest experiences is also key; we anticipate their needs to provide tailored services that exceed expectations. This careful attention to detail fosters loyalty and di erentiates us in a competitive landscape. Innovation also plays a crucial role.
What informs your decision-making? My decision-making process involves a blend of market insight, cultural understanding, adherence to brand integrity, and the courage to make decisive, bold moves. Engaging with local partners and stakeholders helps me stay attuned to community expectations and fosters collaborative relationships. Another crucial aspect is aligning our strategies with Taj Hotels’ global brand goals. I prioritise maintaining the brand’s hallmark of luxury and exceptional service while tailoring experiences to meet the specific demands of the UAE market. Taj Hotels and the UAE also share the same ambition when it comes to sustainability.
What is your approach towards sustainability? Integrating IHCL’s Paathya programme into the operations and culture of Taj Hotels in the Middle East presents a valuable opportunity to positively impact the community while maintaining profitability. Paathya aims to
eliminate single-use plastics and achieve water sustainability through recycling and reuse by 2030. We plan to implement sustainable practices, including energye icient technologies and comprehensive waste management strategies. We will also create employment opportunities for locals, empower women, and enhance guest services with sustainable amenities. One particularly notable initiative is the introduction of Innergise, where we ensure that all meetings and events are conducted with minimal environmental impact. These incorporate eco-friendly practices, from reducing waste and energy consumption to using sustainable materials and o ering locally sourced, organic food options, ensuring that every event aligns with our sustainability goals.
How have you evolved to attract the new generation of traveller?
Understanding that millennials and Gen Z prioritise experiences over material possessions, we focus on creating unique, memorable experiences that resonate with their values and preferences. One major evolution is the incorporation of technology into the guest experience. From mobile check-ins to personalised digital concierge services, we leverage innovative solutions to enhance convenience and cater to tech-savvy travellers. We are also creating dedicated areas within our hotels that appeal to the new generation. These spaces are equipped with cutting-edge technology, such as interactive digital interfaces, coworking spaces with high-speed internet, and in the near future, we will be introducing smart rooms that allow guests to control lighting, temperature, and entertainment from their devices. These tech-driven innovations not only enhance convenience but also provide a seamless, modern experience that aligns with the preferences of younger guests.
Our focus on sustainability is another draw for this generation. We also recognise the importance of wellness and mental health, o ering programmes that promote relaxation and rejuvenation, such as wellness retreats, mindfulness experiences, and personalised fitness options. By embracing these things, we are wellequipped to engage the new generation of travellers, ensuring they have enriching and unforgettable experiences with Taj Hotels.
The “Land of a Thousand Hills” is pioneering sustainable tourism in the heart of Africa
ZAHIRAH MARTY
Once synonymous with tragic con ict, Rwanda – an East African nation bordered by Uganda, Tanzania, Burundi, and the Democratic Republic of Congo – has been undergoing something of a renaissance in terms of tourism. Known as the “Land of a ousand Hills,” the country is fast becoming one of Africa’s most exciting travel destinations, and has been developing a reputation as a beacon for eco-tourism and sustainability.
With dramatic vistas of rolling green hills, plenty of unique wildlife, and warm and welcoming culture, the country’s natural appeal is evident. Rwanda is home to a large number of endemic species, from owers and plants to mammals, primates, and birds, including the mountain gorilla, the golden monkey, and the Duiker antelope, to name just some.To help safeguard their existence as guardians of many iconic species, the country has ensured their protection within its four National Parks: Volcanoes National Park, Akagera National Park, Nyungwe National Park, and Gishwati Mukura National Park. e government has also taken measures to keep the environment “clean and green”, and implementing
community-wide measures to keep as many places as possible free of litter and other environmental damage. Where the community gives to nature, Rwanda also gives back to its people through a tourism revenue sharing programme – according to Rwanda Tourism’s Visit Rwanda website, at least “Ten per cent of the income derived from gorilla, safari, and other tourist permits, as well as park fees, is spent in partnership with local communities to change lives for the better.”
Ranked as the second easiest place to do business in Africa by the World Bank, Rwanda is currently open to investment in every sector, from technology to travel and tourism –but it o ers more than these opportunities to be part of and support its growth. It has become a case study in how
tourism can be harnessed for environmental stewardship, economic empowerment, and conservation. Rwanda’s tourism and sustainability initiatives are helping to reshape the way the world views responsible travel, with human and environmental well-being placed at the centre of its strategy.
Rwanda’s journey toward eco-tourism leadership was not accidental. The country’s post-genocide government, under the leadership of President Paul Kagame, sought to build a new future by investing in areas that aligned with global environmental and economic goals. In 2005, Rwanda launched its “Vision 2020” initiative, which aimed to transform the country into a middle-income nation by the year 2020. A significant part of this vision was anchored in sustainable tourism and conservation.
Recognising the value of its unique biodiversity and pristine landscapes, Rwanda understood that preserving its natural environment would be key to future economic development. The country has thus placed a strong emphasis on protecting its environment through progressive policies, including a ban on plastic bags in 2008, making Rwanda one of the first countries in the world to implement such a law. The emphasis on sustainability wasn’t just about preserving nature for its own sake; it was a critical piece of Rwanda’s strategy to attract eco-conscious travellers.
the country’s remarkable wildlife, such as its mountain gorillas. Located in the Virunga Mountains in the northeast of the country, Volcanoes National Park is perhaps Rwanda’s most iconic destination. Home to one of the world’s last remaining populations of mountain gorillas, the park offers gorilla trekking permits, which are capped and priced at US$1,500 per permit. By doing this, they can ensure that tourist footfall is controlled to minimise environmental impact, while maximising revenue for conservation efforts. The funds generated from these permits go toward protecting the gorillas’ habitat, supporting local communities, and funding anti-poaching initiatives. Tourists who embark on these once-in-a-lifetime treks often speak of a profound sense of connection to nature, emerging from the experience with a deep appreciation for Rwanda’s conservation work.
In 2008, Rwanda became one of the first countries to implement a ban on plastic bags
Central to Rwanda’s eco-tourism success is its network of protected areas, most notably Volcanoes National Park, Nyungwe Forest National Park, and Akagera National Park. These parks serve as models for conservation, drawing in tourists from around the world who are eager to witness
Akagera National Park, on the other hand, tells a story of recovery. Once devastated by poaching and humanwildlife conflict, this park in eastern Rwanda, alongside its border with Tanzania, has undergone a remarkable transformation in recent years. In 2010, the non-profit conservation organisation African Parks took over its management in partnership with the Rwanda Development Board, and since then, Akagera has restored its wildlife populations. It now boasts thriving populations of the Big Five— lions, elephants, buffalo, leopards, and rhinoceroses. Akagera has thus become a model for community-based conservation, with local communities benefiting from tourism revenue and being actively involved in the park’s management. This communityfocused approach has helped foster a sense of ownership and pride in conservation efforts. Meanwhile, Nyungwe Forest National Park offers a different kind of experience. In this ancient rainforest – one of the largest and oldest in Africa – is a wide variety of primates, including chimpanzees. It’s also a paradise for birdwatchers. Rwanda’s commitment to protecting Nyungwe’s rich biodiversity has not only attracted eco-tourists, but has also secured the park’s designation as a UNESCO World Heritage site, further cementing its role in the country’s eco-tourism strategy.
One of the most compelling aspects of Rwanda’s approach to tourism is its emphasis on community empowerment. The Rwandan government has made it a priority to ensure that the benefits of tourism are felt by the local population, particularly those living near national parks.
A prime example of this is the tourism revenue sharing programme. The programme’s policy and guidelines were first developed in 2005, starting at five per cent of gross tourism revenues. By 2017, this was increased to ten percent. This initiative has funded the construction of schools,
health centres, water systems, and infrastructure projects, transforming the lives of many Rwandans who once lived in poverty. In addition, reports state that US$3 million was paid out to communities across various districts as part of the revenue-sharing scheme for the 2023-2024 period.
Many eco-tourism lodges and hotels in Rwanda also employ locals and invest in community projects. Wilderness Bisate Lodge offers stunning views of Volcanoes National Park, while also involving the surrounding communities in its operations. The lodge has initiated a reforestation project that not only helps to restore the natural environment but also creates jobs and a sense of ownership among local residents. It also offers programmes that teach guests about conservation efforts and the importance of Rwanda’s wildlife. Similarly, One & Only Gorilla’s Nest, another ecoluxury lodge, provides a high-end experience while ensuring that sustainability is at the heart of its operations. Nestled in the foothills of the Virunga volcano range, from its use of solar energy to locally-sourced materials, the hotel is blazing a new trail for ecoconscious travel in Rwanda. The lodge also supports local artisans and employs residents from nearby villages.
Rwanda’s people-centric tourism model extends to cultural experiences as well. Visitors can engage with local communities through immersive experiences such as village tours, traditional dance performances, and basket-weaving workshops, providing them with a deeper understanding of Rwanda’s culture and history while contributing to the economy.
Even Kigali, Rwanda’s capital, has embraced green initiatives. As one of Africa’s cleanest and most organised cities, Kigali sets the tone for the country’s ecoconscious ethos. The city’s car-free zones, clean streets, and green spaces contribute to its reputation as a forward-thinking urban centre. Business travellers will appreciate the blend of modern amenities and Rwandan hospitality that Kigali offers, along with the city’s commitment to maintaining its eco-friendly status.
The country’s sustainability efforts have not gone unnoticed on the world stage. In 2017, Rwanda became the first African nation to host the World Economic Forum on Africa, and in 2020, it launched a ten-year plan to become one of the top five eco-tourism destinations in Africa. The country’s tourism model, centered around high-value and low-impact travel, has since attracted a discerning clientele of eco-conscious travellers, conservationists, and even celebrities. Participation in global initiatives such as Sustainable Development Goals and the African Green Growth Initiative has underscored Rwanda’s commitment to long-term environmental and economic sustainability. These initiatives have positioned the country as a leader
in Africa’s green growth agenda, making it a sought-after destination not only for tourists but also for investors looking to support sustainable development through opportunities in eco-tourism, renewable energy, and green technology sectors. The country’s stable political environment, combined with its progressive policies, makes it an attractive option for those seeking to contribute to sustainable growth on the continent.
As Rwanda continues to build on these successes, its future looks bright. The government has set ambitious targets for increasing tourism revenue while maintaining its focus on sustainability. Plans are in place to expand the country’s protected areas, and introduce new conservation projects that will further enhance its reputation as a leading eco-tourism destination. However, challenges remain –balancing tourism growth with the need to protect fragile ecosystems will require ongoing vigilance and innovation. And Rwanda’s leaders appear to be acutely aware that preserving the country’s natural beauty and biodiversity is essential for both the environment and the economy. Rwanda’s story is not just about the preservation of nature; it is about the preservation of hope, dignity, and opportunity for its people. As more travellers seek out meaningful ecofriendly experiences, Rwanda’s commitment to sustainability offers a roadmap for how tourism can be a force for good.
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BACKGROUND Qatar Airways has eight A330-300 aircraft, configured with 30 lie-flat seats in business class and 275 in economy. Older aircraft also come with 12 first class seats, 24 business class seats (angled flat) and 223 economy seats.
Flight QR 660 was scheduled to depart at 0225 and land at 0945 at Colombo Bandaranaike International Airport (CMB).
CHECK-IN As we were transiting at Hamad International Airport (DOH) from London, we did not have to pass security or customs. Note: passengers do require an Electronic Travel Authorisation (ETA) for Sri Lanka. The airport o ers entertainment options for those in transit –from golf to art installations.
THE LOUNGE We were in the South terminal so had access to the Al Mourjan Business Lounge, open to first and business class passengers flying with Qatar Airways or oneworld airlines. Business class Lite passengers need to buy lounge access.
The lounge is expansive and has various dining spaces with both bu ets and à la carte menus via a QR code. There are also showers, private dining areas and meeting rooms, a business centre, and games room.
BOARDING We left the lounge at 0145 and headed for Gate C34. Some gates are quite a distance from the lounge, so don’t wait until ‘last call’ to make your way over.
The process was confusing and chaotic. Economy passengers were boarding when we arrived, but sta told us to take our seats. Once ‘last call’ was signalled at 0157, we were ushered onto a ‘business class’ bus. (Economy passengers were barred from our bus, which had just five passengers, and diverted to a busy vehicle, which felt unfair.)
We were welcomed onboard with a glass of water, Champagne (brut or rosé), orange
The cabin is smart and sleek, but the seats do feel quite cramped
juice or the airline’s signature lime and mint juice. Menus were provided and orders taken shortly before take-o . I decided to miss the meal and prioritise sleep. A refreshing Diptyque towel was o ered to passengers, but there was no amenity kit. The flight took o 40 minutes late, at 0305.
THE SEAT The business class cabin has 30 fully-flat Collins Aerospace Diamond seats, arranged in a 2-2-2 configuration across five rows. All seats have a privacy divider, but the window seats do not have direct aisle access – you have to climb over your neighbour.
The cabin is smart and sleek, but the seats do feel quite cramped – particularly if you’re sat by the window as you’re more closed in. There’s also hardly any storage space, apart from a small shelf behind you,
which houses the headphones plus a water bottle.
The seat extends into a fully-flat bed but the footwell feels narrow – even for a 5ft 5in individual. It was di icult to manoeuvre when lying down. The purple blanket is soft and snug, but does take up room.
Other features include a reading light, coat hook, USB-A outlet and universal power sockets between seats. There is also a wide and great quality 15.4-inch IFE monitor, but the Oryx One system is disappointing and there aren’t many new film releases. Plus, the noise-cancelling headphones weren’t fantastic.
FOOD AND DRINK Qatar Airways o ers a dine-on-demand service, allowing you to eat when you want. There was soup, mezze, or prawn and lamb kebab for starters; braised chicken lababdar, fish curry or potato and leek mezzelune for mains; and fried ghewar, mango and raspberry mousse, and fruit for dessert. The drinks menu showcased the carrier’s silver award for Overall Cellar in the 2021 Cellars in the Sky awards. There was a wide choice, including Champagne Duval-Leroy Prestige Blanc de Blancs Brut Grand Cru, seven wines, spirits, beers, cognacs and liqueurs, plus classic cocktails.
ARRIVAL We landed at 1000 local time, with palm trees welcoming us to Sri Lanka.
VERDICT A smart cabin with excellent service, but it lags behind other carriers when it comes to storage and lie-flat comfort. Hannah Brandler
A one-way journey from Doha to Colombo with Qatar Airways starts from £563 in business class
BACKGROUND This iconic hotel opened its doors in 2000, becoming one of the first Dubai properties renowned worldwide for its architecture. Designed by architect Hazel Wong, who won the role through a global competition held by the Ruler of Dubai, the twin skyscrapers – which house the hotel as well as o ice and retail o erings – were once the tallest buildings in the UAE, and are connected by a 9,000sqm boulevard. Since autumn 2023, the hotel has undergone a comprehensive renovation, with the rooms and public areas now complete. Designed by Dubai-based studio La Bottega, the completion of the new lobby marks a major milestone. A few other refurbishments have continued in 2024, planned to occur without disrupting the current guest experience.
WHERE IS IT? On Sheikh Zayed Road, between the Dubai International Financial Centre and the Dubai World Trade Centre, and next to the Museum of the Future.
WHAT’S IT LIKE? Elegant, tasteful, and warm, this property exhibits the very best of executive excellence. Although it has 400 rooms and suites, it never feels too big or loud. It’s a classic type of luxury that will appeal to global business leaders and tourists alike.
ROOMS I stayed in an executive suite, with one large, very comfortable bedroom
complete with a reading nook, separate living room and dining area (with its own washroom), a generous work area with a very well-equipped desk, and stunning city views from the bath. The suite can accommodate up to four guests, with every in-room amenity you could wish for. The desk setup is a dream for writers and busy executives alike – not only will you not have to worry about finding a comfortable place to work from, but doing so from your room will be a genuine pleasure. When you’re ready for rest, the suites now come with a unique relaxation nook where you can read, nap, or watch the city go by. The recent refurbishments have given the rooms a more modern vibe that stays true to its timeless feel, while brightening them up into spaces that allow for ultimate “bleisure”.
The hotel also has a unique ladies-only floor, as well as club rooms and suites, and family suites.
BEST FOR Business and “bleisure” travellers
DON’T MISS
Afternoon tea at Daefi Lounge
PRICE Rooms start at around Dhs1,600 for a Deluxe, or Dhs2,750 per night for a Family Suite
CONTACT
Sheikh Zayed Road, Dubai; +971 4 330 0000; jumeirah.com
FOOD AND DRINK This property has a whopping thirteen dining and nightlife venues – and many are awardwinning. From crafted cocktails and cigars, to an outdoor urban majlis, healthy wellness club café, pool bar, French cantine, Hollywood-inspired Italian fare, and gourmet Japanese street food – plus excellent Levantine, Latin, and Indian cuisine – you’ll find it all here. In the hotel tower itself, Mundo’s thoughtfully-curated breakfast is, like everything else here, focused on quality above all. There is also a truly excellent room service menu.
MEETINGS For groups of up to 10 people, the boardrooms come with a private foyer and on-site business centre. The hotel also has meeting suites that can hold up to 80 guests, the Godolphin ballroom with a capacity of 900 people, and a number of terraces and urban garden spaces that can also be used for a wide variety of events.
The desk setup is a dream for writers and busy executives alike, making work a pleasure
LEISURE Excellent massages, facials, and healing treatments can be found at the Talise Spa (currently under renovation), while the Wellness Club also has a 24-hour gym. The pool was also under renovation when I visited. In the meantime, the hotel has been providing access to a pool and private beach at a nearby sister property.
VERDICT Like restoring a treasured jewel to ensure it doesn’t lose its lustre, the refurb has refreshed the hotel without losing the original qualities that have long made it so well-loved. This historically significant property remains one the most iconic business hotels in Dubai. Yi-Hwa Hanna
BACKGROUND First launched as a popup in 2022, this is a UAE-based rendition of chef Andrea Migliaccio’s two Michelinstarred L’Olivo restaurant at Capri Palace, in Italy. It reopened on August 1, with a new sustainable menu that champions locally-sourced fish. Hailing from Ischia in the Gulf of Naples, Migliaccio learned to cook from his grandmother when he was a child, and after studying for a degree in hôtellerie, worked through Ischia’s kitchens during summers. After completing military service, where he was made chef to the o icers, he trained under the renowned Enrico Derflingher and then Antonio Guida in Rome.
THE VENUE Jumeirah Burj Al Arab’s famous Al Mahara is known for its undersea feeling, through a floor-toceiling aquarium at its centre. Unlike the Al Mahara of days past, which for many years would invite guests to enter through a “submarine journey” that was actually a themed elevator ride, the restaurant has long done away with that gimmick – and L’Olivo Al Mahara welcomes guests via an elegant lounge instead. When you walk into the iconic sail-shaped hotel, you’ll find it on the right-hand side, before going up the escalators. Once inside, you’ll feel instantly soothed by the calming music, tasteful oceanic decor, and plush finishings, all of which are complemented by the enormous aquarium that replaces windows to give you a peek into a vibrant underwater world.
WHAT’S IT LIKE? In a hotel this iconic, it could almost be easy to get away with sub-par food and service, since guests will flock in by the hundred simply for the fame factor alone. But that’s not what this restaurant does – it’s quite the opposite. Instead, every aspect of a visit here feels more like an experience than simply a meal, with exquisite attention to detail, and a deep focus on quality. You can also book a private dining experience with a five-course menu, a bottle of Champagne, a flower bouquet, and a diver with a customised message,
The lemon tagliolini is the kind of dish that makes you go silent in appreciation upon a rst bite
for Dhs9,900 per couple – and a chau ered Rolls Royce pickup for an extra fee.
FOOD AND DRINKS You can order à la carte, or opt for the Tasting Menu, which runs at Dhs990 per person for nine courses, and an additional Dhs900 with a wine pairing. We opted for the Tasting Menu, to ensure we didn’t miss out on the wide variety of flavours and techniques – and to first-time visitors (or those there for the first time this season), I’d highly recommend doing the same. Each course would have felt more special than the last if it weren’t for the fact that they all had their own merit, and it’s a true journey of culinary artistry. There is a vegetarian option too, and dishes can be swapped as needed. Mine was a combination of both, with standout dishes including a sea bass in a beautiful silken sauce, and the tagliolini al limone– a delicate
nest of handmade melt-in-your-mouth pasta, complemented by velvety burrata, glassworth, aromatic oyster leaf, and just the right amount of lemon. It’s the kind of dish that makes you go silent in appreciation upon a first bite, and will leave you dreaming about it until you can return for another taste. Presentation was another highlight, with edible lattices and sculptural plates enhanced with gorgeous pour-overs that came together in an orchestral symphony.
SERVICE With not an ounce of snobbery, but spades of authenticity instead, the waitsta here are polite, friendly, and helpful – and all seem to sincerely want every single guest to have the most amazing, memorable experience. They also don’t miss a beat, ensuring that your every need is taken care of – whether that’s allergies or dislikes, or even making sure that if it complements your outfit better, you’ll be given a dark vs white serviette. A special shout-out to our server, Luca, for his exceptional service and heartfelt charm.
VERDICT This is the sort of restaurant that not only makes a special occasion more memorable, but that can turn any regular evening into a special occasion. With exceptional service, outstanding food, truly unique decor, and an intimate feel, it will transport you (and your palate) not just to Capri, but to another world. Yi-Hwa Hanna
HOURS
Open for dinner daily, from 6.30pm to 10pm
LOCATION
Ground Floor, Jumeirah Burj Al Arab hotel
DRESS CODE
Smart Elegant (Age policy: 8 years and above)
CONTACT
+800 323232; jumeirah.com
The luxury hotel group o ers guests the option to check in as early as 6am and check out as late as 10pm. This flexible policy, known as Peninsula Time, was first trialled at the Beverly Hills property and then rolled out to the entire global portfolio in 2021. Note that the policy is only available when booking direct with the hotel company and through travel agents (though not through larger online travel agents such as Expedia).
The stylish hotel group gives guests the opportunity to pick their check-in/check-out times. At the booking stage, customers can choose the Standard Time rate plan from the drop-down menu – but are advised to book ahead as it’s subject to availability. Prior to the stay, guests will receive an email asking their estimated check-in/out times.
This independent hotel in
You’ve just landed from a long-haul red-eye flight. Exhausted, dehydrated and slightly delusional, you arrive at the hotel only to hear that your room isn’t available until 3pm. Fast forward to the next day, and you’re in the same position. Your flight home is late in the evening, but check-out takes place at 12pm, leaving you without a base for the whole day ahead.
While timings may vary by an hour or two, this is largely the global standard for hotels, leaving business travellers without a space to rest and recharge (both themselves and their drained smart devices). Leisure travellers, meanwhile, aren’t even granted
a full 24 hours to experience the hotel’s facilities.
Of course, hotels usually allow guests to leave their luggage in secure storage free of charge, so they can explore the local area without feeling weighed down. Your room may also be free earlier than usual, thanks to early guest departures, or you can pay extra for a late check-out – but none of these are guaranteed.
Lately, however, some brands have introduced flexible policies at no extra cost, providing a sigh of relief for those of us that are constantly on the move. Here we round up the properties to prioritise if you’re keen to get into your room as quickly as possible (or have a well-deserved lie-in),
as well as outlining the top-tier benefits of certain hotel loyalty programmes which guarantee early check-in/late check-out.
The Ennismore brand has allowed guests to check in or out at any time since 2019. The Flexy Time initiative is applicable across all hotels under The Hoxton brand, though guests must provide 72 hours’ notice – regular check-in is at 2pm and check-out at 12pm. At the booking stage, guests pick a one-hour slot from a drop-down menu, spanning midnight on the day of arrival to midnight on the day of departure. If you’re late to decide, you can extend check-out by Dhs50 per hour until 4pm.
Manchester allows guests to check in and out at whatever time suits them, provided they book directly with the hotel and inform the team at the time of making their reservation.
While not applicable across the entire Jumeirah portfolio, this hotel in Dubai allows guests to check in at any time within a 24-hour time frame. Guests must let the hotel know 48 hours in advance of their stay.
Accor grants Silver members late check-out, while Gold, Platinum and Diamond members also get early check-in. Timings are flexible and subject to availability.
ASCOTT STAR REWARDS (ASR)
This loyalty programme for select properties under The Ascott Limited allows Silver members
to get late check-out. Gold members are guaranteed a 2pm late check-out, while Platinum members get a check-out of 3pm and the option to check-in from 9am until 3pm under the ‘full 24-hour stay’ privilege.
Members of Mandarin Oriental’s loyalty programme are granted early check-in at 12pm and late check-out at 4pm – but only when booking via the hotel’s dedicated website.
This loyalty programme for the Global Hotel Alliance, which includes brands such as Pan Pacific Hotels and Resorts and Minor Hotels among others, permits Platinum members a room until 3pm, while Titanium members are granted early check-in from 11am and late check-out until 4pm.
IHG REWARDS
IHG Hotels and Resorts gifts entry-level members late check-out at 2pm. Platinum
and Diamond Elite members also benefit from early check-in.
MARRIOTT BONVOY
There are varying levels of flexibility, dependant on members’ tier status. Gold Elite members secure a 2pm check-out, Platinum and Titanium Elite get the later option of 4pm at participating properties (subject to availability at resort and convention hotels), and Ambassador Elite can choose the 24 hours of their stay – ie they can check-in and out at whatever time.
RADISSON REWARDS
The Radisson Hotel Group o ers early check-in and late check-out to Premium and VIP members.
ROCCO FORTE FRIENDS
This recognition programme for British hotel group Rocco Forte Hotels enables loyal guests to get a late check-out and early check-in where possible.
SHANGRI-LA CIRCLE
This frequent guest programme o ers Gold members check-in
from 11am and check-out at 4pm (though not at China World Summit Wing, Beijing; or the Shangri-La properties in Paris, Tokyo, Toronto, Vancouver and The Shard, London). Diamond members secure check-in at 8am and check-out at 6pm. Those that have been lucky enough to reach the Polaris tier – it’s “invitation only” – can check-in from midnight on the day of arrival and check-out by 6pm, though note that advance reservation is required.
WORLD OF HYATT
Discoverist and Explorist members of Hyatt’s loyalty programme can enjoy a 2pm check-out, while Globalist guests get a 4pm check-out.
WYNDHAM REWARDS
Gold members of Wyndham Hotels & Resorts’ loyalty programme are granted a late check-out, though no specific time is listed. Platinum and Diamond members get both early check-in and late check-out. Hannah Brandler
In One Thousand and One Nights – popularly known as The Arabian Nights – it was in Samarkand that Scheherazade, the books’ narrator, began telling tales to the king. Dubai-based travel photographer Andy Marty took this picture, featuring model Kamilla Atabaeva, during a trip to the storied 3,000-year-old city this year. In addition to its beautiful mosques and madressahs with incredible mosaics, and lanesways of artisans handcrafting traditional items, Marty says the people are extremely friendly, patriotic, and curious about visitors. “I suggest landing in Tashkent then using the train network to travel between cities, making sure to include Samarkand, Bukhara, and Khiva. The highlight for many is Samarkand’s Registan Square – an architectural wonder best experienced in the early morning,” he says. Marty offers guided photography tours to Uzbekistan, as well as various other destinations across the world, some of which are held in conjunction with fellow renowned travel photographer Daniel Kordan. For a full list of itineraries, and prices, visit andymartyphotography.com
Turn your layover into a free vacation with complimentary tours and hotel stays in Istanbul.
