Editor’s Letter

Welcome to The Innovation Issue. Thinking outside the box, staying ahead of the curve, and looking at things differently are all things we champion in this issue. Sometimes, starting afresh and stripping back what we know, reveals new ideas, creative concepts and undiscovered talent.

For our cover we are very proud to have partnered with MOUAWAD, a brand delivering a cool, innovative and exciting new take on how we visualize fine jewellery.

and Kelly Kowal, Chief Platform Officer at FARFETCH in An Innovative Market on page 30, we interview Founder of DREST, Lucy Yeomans in Innovating the Luxury Fashion Space on page 34 and discover what it takes to grow your TikTok account in Digital Innovation on page 90.

EMBRACE THE NEW.

We discuss staying at the cutting edge of technology with industry heavyweights Carol Hilsum, Senior Director of Product Innovation

Beauty wise CEO Sophie Guillon of Valmont Cosmetics tells us about what it takes to innovate and create high-performance products in Cellular Innovation on page 68, and we look at the beauty products doubling down on science in Innovate on page 66. This year we encourage you to embrace the new.

Amy Sessions EDITOR / ASSOCIATE PUBLISHER

Innovate – Beauty products doubling down on science p.66

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A New Heritage – Interview with founder of Loquet London, Sheherazade Goldsmith p.42

Signature Cuts –

FASHION

An Innovative Market –We discuss innovation with Carol Hilsum, Senior Director of Product Innovation and Kelly Kowal, Chief Platform Officer at FARFETCH p.30

Innovating the Luxury Fashion Space –Interview with Founder of DREST, Lucy Yeomans p.34

Lookbook: Ezzat p.44

Wearable Tech –Innovative fashion brands born to push the boundaries p.50

Forms of the heart –Repossi p.52

Thinking Differently –The non-conformist luxury brands p.56

An Opulent Vision –Interview with Founder Arwa Alkadi p.60

BEAUTY

Hot New Buys p.64

Cellular Innovation –Interview with Sophie Guillon, CEO of Valmont Cosmetics p.68

A New Kind of Beauty – We discuss the innovation in semipermanent makeup with BROWZ Founder Michele Barclay p.70

Work It Out p.76

Beauty Shelf –Amanda Chantal p.78

AM to PM Beauty –Erica Wright p.80