Emirates Woman- June 2021 "The Beauty Issue"

EW_062021_P01_COVER.indd 1 A MOTIVATE PUBLICATION

JUNE 2021

UAE DHS25 OMAN RO2.70 BAHRAIN BD2.60 KUWAIT KD2.10 SAUDI ARABIA SR25

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THE BEAUTY ISSUE

Comfortable In Your Skin

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EDITOR-IN-CHIEF Obaid Humaid Al Tayer MANAGING PARTNER AND GROUP EDITOR Ian Fairservice EDITOR/ASSOCIATE PUBLISHER Amy Sessions amy.sessions@motivate.ae SENIOR ART DIRECTOR Olga Petroff DIGITAL EDITOR Olivia Morris JUNIOR DIGITAL STYLE EDITOR Sarah Joseph GENERAL MANAGER PRODUCTION Sunil Kumar ASSISTANT PRODUCTION MANAGER Binu Purandaran PRODUCTION SUPERVISOR Venita Pinto CHIEF COMMERCIAL OFFICER Anthony Milne GROUP DIRECTOR Andrew Wingrove DIGITAL SALES DIRECTOR Sabir Khodabux GROUP SALES MANAGERS Bindu Gupta bindu@motivate.ae Chaitali Khimji chaitali.khimji@motivate.ae SENIOR SALES MANAGER Neha Kannoth neha.kannoth@motivate.ae GROUP MARKETING MANAGER Joelle Albeaino WEB DEVELOPER Firoz Kaladi

HEAD OFFICE Media One Tower, Dubai Media City, PO Box 2331, Dubai, UAE, Tel: (+971) 4 4273000, Fax: (+971) 4 4282261, E-mail: motivate@motivate.ae DUBAI MEDIA CITY SD 2-94, 2nd Floor, Building 2, Dubai, UAE Tel: (+971) 4 390 3550 Fax: (+971) 4 390 4845 ABU DHABI PO Box 43072, UAE, Tel: (+971) 2 6772005, Fax: (+971) 2 6770124, E-mail: motivate-adh@motivate.ae LONDON Acre House, 11/15 William Road, London NW1 3ER, UK, E-mail: motivateuk@motivate.ae

Printed by Emirates Printing Press, Dubai

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Elsa Joan Daniels IN MEMORIAM Elsa Joan Daniels, known to everyone as Pinky, died peacefully in her sleep on April 6, 2021, she was 74 years old.

Pinky died just 55 days after her husband of 56 years passed away from natural causes. They are survived by two adult sons.

Pinky spent over 30 years in Dubai before she moved to the USA in 2003 with her husband to be closer to her sons. During her time in Dubai, she forged a successful career as an advertising professional and creative with the firm Inca Tanvir Advertising, retiring as deputy managing director. She was also a well-known international columnist. Pinky was incredibly passionate about the industry and the work she

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did and continued her work as long as she could.

Emirates Woman publisher, Ian Fairservice described Elsa Daniels as a “pioneer of the advertising industry of the Emirates”.

“Pinky was one of our earliest supporters when the magazine was launched in 1981,” he said. “She and her colleague Tanvir Kanji of Inca Tanvir were literally blazing a trail in an otherwise baren creative landscape. She made her mark and we will always remember her.” A resolute and unforgettable woman, Pinky will live on in the memories and hearts of many around the world.

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Editor’s Letter

Welcome to The Beauty Issue. we champion the incredible beauty of Middle Eastern In this issue we look at beauty in all forms, not heritage and its global relevance. Both Hourglass and Al simply skin-deep. The overarching theme when we asked Hamed are not only exceptional in terms of aesthetics a wealth of incredible women we know what beauty but also values as you will read in their interviews on means to them was feeling comfortable in page 28 and 22. We also have exclusive your own skin – no matter what shade or interviews with Anastasia Beverly Hills size that is. One word that also arose was in Golden Ratio on page 58, Dr Barbara INTEGRITY integrity, a word I personally hold as vital Sturm in The Science of Beauty on page IS in both how you operate and those you 54, Founder of Gisou, Negin Mirsalehi in BEAUTIFUL surround yourself or partner with.

Liquid Gold on page 62 and Founder & I’m grateful to have a team who work Lead Researcher at Harklinikken Dr Lars with integrity towards a brand we have Skjøth in The Miracle Formula on page 78. built, which only champions those who work in the Global industry experts Newby Hands, Global Beauty same way. Integrity is beautiful.

Director at Net-A-Porter and world-renowned makeup For our cover shoot we partnered with global beauty artist Lisa Eldridge let us into their beauty private powerhouse Hourglass in A Brave New Beauty on routines on pages 74 and 72 respectively. page 16. Our cover star is Minwa Al Hamed – muse In The Beauty Hero on page 86, weʼve also compiled to Her Highness Sheikha Sana Al Maktoum and her some of the best investments you can make in terms namesake fine jewellery brand which is going from of beauty products that really deliver. If you’re results strength to strength. Between Hourglass and Al Hamed, driven, this is the issue for you.

Amy Sessions EDITOR / ASSOCIATE PUBLISHER

T H E H E R O B U YS

Woven baguette bag Dhs10,888 Fendi

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Celestial Black Diamond Retinol Oil, 30ml Dhs673 111SKIN

C.E.O. Glow Vitamin C + Turmeric Face Oil, 15ml Dhs152 Sunday Riley available at NET-A-PORTER

Super-active cream Dhs841 Anne Semonin

Suede sandals Dhs747 Porte & Paire exclusively available at NET-A-PORTER

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THE CLEO COLLECTION

BEYOND THE OBVIOUS

New York

Dubai

Kuwait

@marli

marlinewyork.com

CONTENTS JUNE 2021

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THE MONITOR

Monitor News p.14 Social Listings p.15 Cover Shoot – A Brave New Beauty with Hourglass Cosmetics p.16

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Relax – Alaïa presents a collection of second-skin knits, celebrating the body & form p.34 The Tech Approach – Interview with the Co-Founder & Chief Creative Officer of NuFACE p.46

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FASHION

Old Is Gold – Sporty & Rich p.30 Tortoiseshell – The beauty of a classic p.32 Soleil Summer – Tom Ford Beauty’s SOLEIL BRÛLANT p.40 The Second Chapter – Rose Hermès is a collection composed of eight shades of natural beauty p.42

BEAUTY

Hot New Buys p.44 Made to Measure – Interview with Anne Semonin p.50 The Innovator – 111SKIN delivers effective, sculpting skincare p.52 The Science of Beauty – Interview with Dr. Barbara Sturm p.54

The Trailblazers – Interview with the CEO and Co-Founder of Apotheca Beauty p.56 The Golden Ratio – Anastasia Beverly Hills p.58 Liquid Gold – Negin Mirsalehi Founder of Gisou p.62 The Leader – Co-Founder & Co-CEO of Cult Beauty p.64 The Specialist – Interview with Miriam Quevedo p.66

The Cover Beauty of The Orient – Dolce&Gabbana’s Velvet Black Patchouli p.70 The Beauty Shelf – Lisa Eldridge, worldrenowned makeup artist p.72 AM to PM Beauty – Newby Hands, Global Beauty Director of Porter and NET-A-PORTER p.74

Confession Ultra Slim High Intensity Refillable Lipstick in Red 0 by Hourglass Cosmetics

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CONTENTS JUNE 2021

Fighting Time – Aviv Clinics claims to reverse the aging process p.88

The Beauty of Ceylon – AMAN, superlative in every sense p.94

The Pad – An exceptional edit of the best in interiors p.92

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92 The Beauty of Silk – Interview with the Co-Founder of Slip® p.82 Non-Invasive Beauty Treatments – An Expert Guide p.84

FEATURES

The Miracle Formula – Interview with Dr Lars Skjøth, Founder & Lead Researcher of Harklinikken p.78 The Powerhouse – Interview with Dr Vali, CEO and Founder of LMS Wellness p.80

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The Beauty Hero – Incredible women discuss their hero beauty products p.86 The Beauty of Happiness – Central to Chopard’s next campaign is happiness, along with Julia Roberts’ infectious smile p.90

LIFESTYLE

The Wanderlust – Exceptional spas for optimal beauty inside and out p.96 The Beauty of Opulence – Palazzo Versace Dubai p.100 Natural Beauty – Interview with the Founder of GO FLOWER, Benn Davey p.102

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IN PARTNERSHIP

The Perfect Escape A L M A H A I S YO U R L U X U R Y G O -TO FOR SUMMER SERENITY

The perfect way to escape from the busy crowds and bright lights of the city is amongst the tranquility of the Arabian desert. This is why Al Maha, a Luxury Collection Desert Resort & Spa, Dubai, is the ideal place to take a break for the wellbeing of your mind, body and soul. Just under an hour’s drive from the city of Dubai, Al Maha offers wellness and tranquility in the secluded setting of the Arabian desert with vast views of undulating dunes and the Hajar Mountain massif.

This unique resort currently offers two luxury staycation packages to suit every guest who needs to recharge and revitalize. For those seeking to escape the city for a night or two, take advantage of Al Maha’s ‘Spa Indulgence Staycation’ package (Dhs4,650 for two adults per night) where you can choose from the selection of therapeutic, deep tissue and body massages, which embody the secret aromatherapy traditions of the Middle East and South-East Asia. The package also includes breakfast, lunch and dinner at the resort’s signature restaurant, Al Diwaan.

Al Maha’s ‘Desert Romance’ staycation package is the ideal getaway for couples looking to spend quality time together amongst the seclusion of their own suite at the resort with

its own private pool, looking out on the plains of the Arabian Desert. Upon arrival, guests will be welcomed with a premium sparkling beverage. Later in the evening, a gastronomic dining experience awaits at Al Diwaan. The stay also includes a romantic deck dinner, camel trekking for sundowners, an additional desert activity of the guests’ choice and a 60-minute spa treatment.

Those who are looking to get away from it all just for the day can opt for the ‘Spa Indulgence Day Package’ (Dhs640 per person) or the ‘Wellness Package’ (Dhs525 per person).

The first includes access to Al Maha’s Timeless Spa facilities for the day, its infinity pool, gym, a 60-minute Timeless Therapeutic Massage of your choice and three-course lunch.

The second offers yoga in the desert every Tuesday and Saturday at 8am with a onehour mediative session with one of Al Maha’s certified resident instructors. The package also includes full-day access to Timeless Spa facilities, main infinity pool and gym with a three-course lunch at Al Diwaan.

Al Maha also encourages guests to take advantage of the tranquil surroundings, taking in all that nature has to offer in the Arabian desert. For those who prefer to switch

off, while keeping their mind occupied with adventure – which also benefits your overall health and wellbeing for the mind and body – take part in the resort’s desert activities. ‘The Bikers Deal’ is the perfect package for those who love adventure by exploring the desert on a two-wheeler. Ride amongst the sand dunes for the day with the chance of being accompanied by Arabian Oryx and gazelles. A special breakfast and lunch menu is also available priced at Dhs115 and Dhs215 respectively.

The ‘Discover Epicurean Experiences – Al Maha Activities Package’ (Dhs995 per person) takes guests on an exploration of the local surroundings with an expert field guide who will give you invaluable insights into the importance of the conservation programmes and precious wildlife with guided camel treks and horse riding. For those who are feeling adventurous, opt for an education dune and wildlife drive. You can also learn about the indigenous desert culture with a demonstration on the Art of Falconry, with the field guide sharing the history of falconry and its importance in the Gulf region.

For reservations, call 04 832 9900 or visit al-maha.com.

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Renewed Skin

THE HERO BUYS

A highly potent serum that absorbs instantly into the skin to visibly enhance texture, tone and promote healthy-looking skin.

Serum Concentrate Dhs1,286 Tom Ford Beauty

Advanced Night Repair Concentrated Recovery Eye Mask X8 for Dhs290 Estée Lauder

Supreme Seed Delicate Purification Mask 60ml for Dhs220 Klur

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Nina ruched metallic swimsuit Dhs1,095 Isa Boulder available at MATCHESFASHION

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OWN

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Martine high-rise linen-blend canvas shorts Dhs855 SIR

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Small raffia and leather basket bag Dhs2,235 Loewe Paula’s Ibiza

Adorn Nº 28™ Lip Treatment Oil 7.5ml for Dhs264 Hourglass available at OUNASS

COMPILED BY: SARAH JOSEPH; IMAGES: SUPPLIED

Light-in-white La Solution Lumière Activated Serum Dhs2,058 Dior Prestige

THE MONITOR – NEWS

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Social Listings A curated guide of who to #follow this month

IMAGES: SUPPLIED

C O M P I L E D BY: S A R A H J O S E P H

@mynuface

@marvis_is

@celine

Microcurrent skincare to help you look and feel your very best.

Honing traditional dental hygiene with a fresh, modern approach.

An icon of elegance.

@pestleandmortarcosmetics

@maisonalaia

@gisou

@sundayriley

@goflowerme

Immaculate, always – bodycon at its best.

Honey infused haircare promotes nourished hair through sustainably sourced ingredients.

Powered by science and balanced by botanicals to meet your unique beauty needs.

Premium flowers delivered across the UAE.

@anastasiabeverlyhills

@slipsilkpillowcase

@apotheca_beauty

@111skin

The perfect brow master.

Discover the power of silk through its anti-aging properties which come in a varied set of forms.

Delivering specialty beauty products from around the globe, straight to your doorstep.

Clinically-inspired skincare that addresses real-life concerns.

THE MONITOR

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Combining high performance active ingredients to create skincare products that are simple and effective.

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A BRAVE NEW BEAUTY

Hourglass, the cruelty free luxury beauty brand, is known for its innovation WO R D S & C R E AT I V E D I R E CT I O N : A M Y S E S S I O N S P H OTO G R A P H Y: G R EG A DA M S K I

The Lip Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Flash Highlighting Stick in Champagne Flash, Vanish Blush Stick in Adore, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz, Veil Eye Primer, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Unlocked Instant Extensions Mascara, No28 Lip Treatment Oil, Scattered Light Glitter Eyeshadow in Burnish and Confession Ultra Slim High Intensity Refillable Lipstick in Red 0. All Hourglass Cosmetics

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The Complexion Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Flash Highlighting Stick in Champagne Flash, Vanish Blush Stick in Adore, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz, Veil Eye Primer, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Unlocked Instant Extensions Mascara, No28 Lip Treatment Oil, Scattered Light Glitter Eyeshadow in Smoke. All Hourglass Cosmetics

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The Brow Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Flash Highlighting Stick in Champagne Flash, Vanish Blush Stick in Adore, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz, Veil Eye Primer, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Unlocked Instant Extensions Mascara, No28 Lip Treatment Oil, Scattered Light Glitter Eyeshadow in Smoke and Confession Ultra Slim High Intensity Refillable Lipstick in I’m Addicted. All Hourglass Cosmetics

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COVER STAR: MINWA AL HAMED

What do your first 30 mins of the day look like, your morning routine? I start my mornings by praying for everyone that I love, thanking God for everything that he has blessed me with in my life and appreciating everything that I have.

I then grab my daily coffee and enjoy my “me” time getting ready for the day. Taking my time to focus on myself is how I express self-love.

In terms of beauty, do you subscribe to the theory you are what you eat? I do believe you are what

you eat, I enjoy fresh organic food but growing up in an Emirati household, Emirati cuisine is the centre of our meals. I listen to my body and what it needs and never deprive myself of what it wants.

In terms of inner beauty – what do you value? The thing I value most in a person is their soul. Inner beauty is the energy and aura you give out.

Kindness, honesty, and love are the most essential qualities one can have. Through the years I’ve learned to always understand and appreciate everyone in their own ways. As an artist, I’ve used my paintings to portray freedom of expression.

Which product is your hero buy and one you always travel with? My hero product would have to be the Hour Glass Lip Oil, it’s simply amazing and a must-have. I never leave home without it!

Cetaphil products are my go-to in the mornings because I have sensitive skin and it works wonders. When I travel, I can’t be without the full set of Keratase Christalliste hair products, it totally transformed my hair.

What effect has social media played in the beauty industry? As an Emirati woman, we are so lucky to be blessed with our beauty. However, social media has allowed us to learn how to apply makeup on ourselves which enhances our beauty and allows us to express ourselves and feel more confident. Wherever we are from, we are all blessed and beautiful in our own way.

What advice would you give to your younger self starting out? Instilling confidence in my younger self would be my first piece of advice. You don’t have to meet the beauty standards, you are beautiful no matter what.

This is ‘The Beauty Issue’ – what is beauty to you?

Beauty for me is embodied in this quote by Anais Nin. “We don’t see things as they are, we see things as we are.”

The Eyes Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz, Ambient Lighting Palette Volume 2, Ambient Lighting Blush in Diffused Heat, Ambient Lighting Bronzer in Radiant Bronze Light, Veil Eye Primer, Scattered Light Glitter Eyeshadow in Blaze, 1.5 MM Mechanical Gel Eye Liner in Obsidian, Caution Extreme Lash Mascara, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Confession Ultra Slim High Intensity Refillable Lipstick in You Make Me and Unreal High Shine Volumizing Lip Gloss in Ignite. All Hourglass Cosmetics

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The Lip Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Flash Highlighting Stick in Champagne Flash, Vanish Blush Stick in Adore, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz, Veil Eye Primer, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Unlocked Instant Extensions Mascara, No28 Lip Treatment Oil, Scattered Light Glitter Eyeshadow in Burnish and Confession Ultra Slim High Intensity Refillable Lipstick in Red 0. All Hourglass Cosmetics

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MODEL: MINWA AL HAMAD; HAIR & MAKEUP: MELANIE MEYER AT MMG ARTISTS; PRODUCTION: OLIVIA MORRIS; FASHION ASSISTANT: SARAH JOSEPH; VIDEOGRAPHER: JOACHIM GUAY; ALL FASHION AT OUNASS.COM

The After Hours Focus Equilibrium Restoring Essence, Equilibrium Day Fluid SPF 30, Equilibrium Intensive Hydrating Eye Balm, Veil Mineral Primer, Vanish Flash Highlighting Stick in Champagne Flash, Vanish Blush Stick in Adore, Vanish Seamless Finish Foundation Stick in Golden Tan, Vanish Airbrush Concealer in Topaz Veil Eye Primer, Arch Brow Volumizing Fiber Gel in Dark Brunette, Arch Brow Micro Sculpting Pencil in Dark Brunette, Unlocked Instant Extensions Mascara and Caution Extreme Lash Mascara, No28 Lip Treatment Oil, Scattered Light Glitter Eyeshadow in Rapture, Vanish Blush stick in Adore, 1.5 MM Mechanical Gel Eye Liner in Obsidian with Voyeur Waterproof Liquid Liner, and Confession Ultra Slim High Intensity Refillable Lipstick in I Can’t Live Without. All Hourglass Cosmetics

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WORDS: OLIVIA MORRIS

The powerhouse behind Hourglass Cosmetics, Founder and CEO Carisa Janes, discusses the brands success story Can you talk us through your career? I studied at Parsons School of Design in New York and got my start in the beauty industry as a product developer in the very early days of Urban Decay.

Then, I began working as a consultant and developer for several smaller, independent brands, helping to advise and establish up and coming beauty ventures for a few years. During that time, I saw an opportunity in the market for high-performance colour cosmetics that applied seamlessly and effortlessly while offering a luxury look and feel. I believed that consumers were looking for makeup with ingredients that really worked and at the same time, looked chic and luxurious on their bathroom vanity. So, I set out to fill that gap in the market. The concept was really about fusing science, beauty, and a core purpose with cruelty-free, multitasking products that make people look great and elevate the expectations of how a product should perform.

How did you find your way into the beauty space? I’ve had an interest in makeup ever since I was a child. When I was a little girl, I would watch my mother do her makeup and it seemed to have incredible power – a smoky eye or a swipe of lipstick would instantly make her look more glamorous. And I could see how she immediately felt more confident. It’s not magic, but makeup does have the power to transform how we feel and what we see in the mirror. Its ability to transform us, both inside and out, has fascinated me for as long as I can remember.

The idea of making people feel good about themselves through makeup is a big part of what led me to get into the business.

What inspired you to start your own brand? It was two-fold. In 2004, I saw an opportunity to create a modern luxury brand and, as an animal lover, I dreamed of developing high-performing products that were cruelty-free. I wanted to raise awareness about the harmfulness of animal testing – just like us, animals are living beings that experience love and happiness, pain and fear. As a society, we need to stop treating them as expendable.

What was the process of starting your own brand like? Starting your own business is a massive undertaking, no matter the industry. First, you have to create something unique that doesn’t exist anywhere else and that fills a specific need. What was tricky about Hourglass was finding a way to remain crueltyfree in an industry that, at the time, largely based its product development on animal testing. It was also a challenge to get the brand’s name out there in a very saturated space and to get

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both clients and investors to see our vision with the same passion we did. Ultimately, it was a test of what’s possible, and I’ve learned so much along the way. The success of Hourglass shows that we’ve been able to make an impact in some way, and as a founder, that’s one of the main accomplishments you aspire to.

How has Hourglass evolved since it launched in 2004? Hourglass has grown so much since we first launched! We started as cruelty-free, but our definition of the word has now evolved to mean more than just prohibiting animal testing. Through our transition to becoming vegan to our charitable partnerships, we continue to strive to do more and be better.

Our first step in activating our cruelty-free mission was making a pledge to donate 1% of annual global profits from hourglasscosmetics.com and 5% of profits from all Unlocked™ product sales to our partner, the Nonhuman Rights Project, which is the only civil rights organization in the U.S. working to secure fundamental rights for animals. Then, we began looking more closely at our product formulas in 2017. Even though about 80% of the line was already vegan, how could we call ourselves cruelty-free if we still had animal-derived ingredients? So, with a lot of hard work and support from our partners at Unilever, we reformulated the remainder of our products to become vegan and celebrated that milestone with the launch of Confession Lipstick Red 0, a vegan red lipstick formulated with our patent-pending replacement for carmine, in March 2020. Our sights are now set on incorporating more sustainable packaging into our collection, and the next launch – coming this July – is rooted in the idea of sustainable luxury for today’s conscientious consumer. It’s one of our biggest innovations to date, and I’m very excited to introduce it!

What, in your opinion, is the brand’s hero product(s)? This is a tough one because I love all of our products! If I had to narrow it down to some of our top-sellers and my personal favourites, I’d say... · Veil Mineral Primer & Veil Translucent Setting Powder – These were two of our first launches and both are lightweight, sheer complexion products that make magic. Veil Mineral Primer is my go-to product to start my makeup routine. It makes any makeup that follows perform that much better by creating a smooth canvas. It tones down my redness and is the perfect prep for foundation. And Veil Setting Powder has been a bestseller

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compared to other regions, so women seem to be more focused on finding luxury products that keep makeup in place, control shine, and continue to perform well from day to night. Hourglass products are formulated with innovative, vegan ingredients that still deliver in the heat.

Your products are staples in many people’s routines the globe over. How does that feel? It definitely can be an overwhelming thought at times, especially remembering how we started and watching the company’s growth over the years. I think it ultimately just goes to show that our vision and mission is not only being seen, but also being received by consumers all over the world. It’s humbling and empowering all at once, but the job is not done – we have so many more exciting products to create!

What have been the hurdles you’ve experienced throughout your career?

There are a lot of unknowns when you’re starting your own brand, and I think one of the biggest hurdles I’ve faced was not giving in to those who told me not to do it. Some people brushed off the notion that my idea could compete against the biggest beauty brands in the world or told me that I was taking too many risks. First, it was just the idea of starting my own business. Next, it was the concept of a cruelty-free, luxury beauty collection. Then, it was our commitment to become vegan. None of these things were easy, and people were right – we could easily have failed. But sometimes you have to turn down the volume and trust your instincts. I wouldn’t be where I am today if I had listened to them and succumbed to external doubts. Just believing in yourself and going for it can be the biggest hurdle of ours since day one. The powder is ultra-refined and loose so sometimes, but if you get past that, you’re guaranyour skin doesn’t feel cakey, and it helps to blur imperfections teed to be successful in some way. for that flawless finish. I use it every day to set my makeup. · Vanish Airbrush Concealer & Vanish Seamless FinOn the opposite end of the spectrum, what have been the key milestones? I’ve been very fortunate ish Foundation Stick – These are amazing products from that there have been quite a few milestones since I our Vanish Collection, which is centred around formulas that founded Hourglass. I’m most proud of the occasions are weightless, buildable, and create a natural, effortless finwhere we successfully created an innovative product ish. Vanish Airbrush Concealer is one of our bestsellers across that aligns with our core mission, and our consumers the board. It blends so seamlessly into the skin to conceal and fall in love with it. Confession Refillable Lipstick Red brighten for a smooth, yet natural look, and gives you full cover0, which we launched in March, is a great example age without the heavy feel. I’ll even use it in place of foundation of this! Red 0 is a special-edition shade featuring sometimes – the coverage is that foolproof. It’s a must-have. our patent-pending vegan replacement for carmine, Similar can be said for the Vanish Foundation Stick. The forthe industry’s standard red pigment produced from mula is highly pigmented, so I love that a little goes a long way. crushed female insects. Not many people are aware of · Unlocked Instant Extensions Mascara – I love bold lashes the carmine production process, so it was a huge inand this formula is truly so unique and easy. Just one coat instantly lifts, separates, and fans lashes to give you that look of novation for us to bring awareness to how harmful it extensions. I use it on both the top and bottom lashes for full really is. Even we were shocked to learn that there are impact. It sold out at one of our UK retailers (SpaceNK) on about 70,000 insects in just one pound of carmine, launch day last summer and became their number one bestwhich is about 1,000 insects per tube of lipstick! The selling mascara of all time. It’s a truly fantastic product. vibrancy and boldness of carmine is extremely diffi· Ambient Lighting Finishing Powders – This was inspired cult to capture so finding a vegan replacement wasn’t by my mom, who put pink light bulbs in all of the lamps in my easy, but we knew it had to be done. It took us three childhood home. She loved pink light because it was so flatyears, where we went through 175 colour experiments, tering and made everyone look beautiful. I designed Ambient 36 pigment combinations, and 19 full formulations Lighting Powder as a kind of personal lighting technician. The before getting it just right. We launched it as a liminnovative formula uses Photoluminescent Technology, which ited-edition product, but it was so well-received that captures and diffuses surrounding light. One swipe is like putwe’re now bringing it on to the permanent collection! ting on an Instagram filter.

We were so proud to have gotten this important mes· Confession Ultra Slim High-Intensity Refillable Lipstick sage out there and to have created a true, vegan red – We decided to make Confession refillable because the packlipstick people can feel good about. aging, a sleek gold applicator, was so beautiful and unique that This is ‘The Beauty Issue’ – how do you define I didn’t want to throw it away! So, I designed it alongside a beauty? For me, beauty means integrity – doing full line of refill shades and that actually marked our first step what you love and doing it with purpose. When you toward more sustainable packaging years ago. Lipstick just feel good about yourself and the way you lead your gives that extra boost of confidence and this is a saturated, life, that tends to radiate outward and affect all that creamy colour that won’t smudge or feather. One Day is my you do. True beauty is looking and feeling like your go-to shade for a next-level natural lip, and for an extra bit of best self, however you get there! intensity at night, I wear I Lust For. Hourglass Cosmetics are available at Sephora Middle How does the beauty space differ in the Middle East compared East and Ounass.com to other regions? It’s hotter and more humid in the Middle East

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OLD IS GOLD WORDS & STYLING: AMY SESSIONS

Round Hoop Earrings Dhs1,700 Celine

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Wellness Ivy Cotton Jersey Sweatshirt Dhs532 Sporty & Rich available at Moda Operandi

Wellness Ivy Cotton Jersey Sweatpants Dhs560 Sporty & Rich available at Moda Operandi

WMNS Daybreak Marathon Sneakers Dhs477 Nike

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SPORTY & RICH S/S 2021 CAMPAIGN FT. AMBER VALLETTA

The beauty of retro-inspired pieces

SRWC-print cotton sweatshirt Dhs667 Sporty & Rich available at FARFETCH

Three-Pack Everyday Cushioned Dri-FIT Socks Dhs67 Nike

Princeton track pants Dhs759 Sporty & Rich available at FARFETCH

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Challenger OG Light Bone Starfish Dhs240 Nike available at goat.com

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The beauty of a classic

TORTOISESHELL

From top: Square tortoiseshell-acetate sunglasses Dhs1,215 Bottega Veneta; Square tortoiseshell-acetate sunglasses Dhs1,685 Celine Eyewear; Show D-frame acetate visor sunglasses Dhs1,525 Loewe; Flat-top tortoiseshell-acetate sunglasses Dhs1,230 Bottega Veneta; Oversized square tortoiseshell-acetate sunglasses Dhs1,300 Loewe Paula’s Ibiza. All available at MATCHESFASHION

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WEAR IT WITH

Cropped double-breasted wool-twill tux jacket Dhs2,225 Raey available at MATCHESFASHION

Crafted in Italy with a tortoiseshell-bridge and tips, Victoria Beckham champions 1970s insouciance with these gold-tone metal aviator sunglasses.

Aviator tortoiseshell-acetate and metal sunglasses Dhs1,365 Victoria Beckham available at MATCHESFASHION

Straight-leg wool-twill tailored trousers Dhs1,570 Raey available at MATCHESFASHION

Pipe padded-insole leather sandals Dhs2,405 Proenza Schouler available at MATCHESFASHION

Orbit chain-strap leather shoulder bag Dhs3,125 Neous available at MATCHESFASHION

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R E L A X Alaïa presents a collection of second-skin knits, celebrating the body & form

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ALL AVAILABLE AT ALAÏA

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Soleil Summer

Tom Ford Beauty’s latest launch SOLEIL BRÛLANT evokes a sense of sun-drenched private islands This limited-edition Tom Ford Soleil Summer 2021 Collection magnetizes with innovative new experiences of solar gold. The floral oriental scent is an invitation to an uninhibited summer, where high-shine solar power melds with the intense freshness of mandarin and bergamot. Spicy pink peppercorn

gives way to an ornate and regal floral heart of jasmine sambac, tuberose and orange flower absolutes for an alluring addition to your vacation attire.

“The warmth of amber and mix of florals render this fragrance original.

SOLEIL BRÛLANT is addictive... the boldest version of Soleil.” – Tom Ford

THE HERO BUYS From left: Soleil Brulant Eau de Parfum, 50ml Dhs1,335; Soleil Cream and Powder Eye Color – Black Sand Dhs296; Soleil Sunlust Lip Gloss Dhs258. All available at Ounass.com and Tom Ford Beauty

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THE SECOND

P H OTO G R A P H Y: J OAQ U I N L AG U I N G E

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ALL AVAILABLE AT HERMÈS

CHAPTER

Rose Hermès is a collection composed of eight shades of natural beauty

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Hot New Buys C O M P I L E D BY: S A R A H J O S E P H

The best edit of luxe beauty buys to supercharge your daily routine

Smooth Hydration This shimmering body oil is supercharged with vitamin C for that tinted sparkle and luminous glow. Dhs176 Sunday Riley available on cultbeauty.co.uk

To visibly improve signs of ageing this Super Bio Advanced Cellular overnight treatment combines the power of phyto-peptides, plant stem cells and a glycoprotein extract. Dhs250 estelle & thild

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Intense Nourishment This blonde enhancing conditioner uses a bond complex to balance unwanted undertones. 250ml for Dhs135 Heart of Glass available on eideal.com

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REJUVENATE

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Volume This holy grail mascara transforms lashes into volumized, long lengths in a velveteen formula. Dhs81 LORAC

HOT TROPIC The ‘Off to Costa Rica’ palette instantly transports you to the tropics with its warmth and glow as it leaves you with that natural radiance. Dhs257 Anastasia Beverly Hills

Supercharged Repair This concentrated recovery power foil mask immerses the skin in a double dose of Estee Lauder’s Advanced night repair serum. Dhs378 Estee Lauder available on faces.com

The Perfect Blend The Teint Idole ultra wear stick effortlessly blends for second skin makeup.

Dhs200 Lancôme available on sephora.ae

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Natural Cleanser This water-optional cleanser is formulated to balance your skin’s natural pH levels with vegetable-based amino acids. 150ml for Dhs118 COVER | FX

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THE TECH APPROACH

NuFACE is one of the fastest growing skin technology companies in the industry. Co-Founder & Chief Creative Officer Tera Peterson teaches us how she’s built a successful brand, one pulse at a time 46 emirateswoman.com

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and flaxseed oil which is rich in collagen boosting fatty acids. It is always best to limit your sugar and alcohol intake which will inflame your skin and cause sagging.

Our goal at NuFACE is always to help our clients look beautiful but also feel it!

How have your roles prior to founding NuFACE supported the growth of the brand? I

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What do your first 30 mins of the day look like, your morning routine? For my morning routine, I typically wake up earlier than my twin girls to squeeze in a virtual workout such as a 30-minute full body high-intensity or yoga class. Post-workout includes a hot tea or water and lemon to detox. Being able to prioritize my health in the mornings really starts my days with more energy, focus and positivity.

In terms of beauty, do you subscribe to the theory you are what you eat? Eating healthy is beneficial but I have learned that the more knowledgeable we can become in what our body is lacking and thriving from, is just as important. Your food choices can also impact your hair, nails, dental hygiene, and body. As for skin, getting enough sleep and drinking water is the best thing you could do for you and your skin! My good friend Dr Nigma always says younger skin starts in the gut and I truly believe that. I am constantly drinking water and eating antioxidant rich foods like spinach, berries

grew up in the skincare industry because of my Mom, Carol Cole, who was an aesthetician at the Golden Door Spa and is the creator of NuFACE. She was always educating me on how to take care of my skin. It was really ingrained in me from a young age. As we started NuFACE, it was really important to me to gain more background in the industry. In 2002, I returned to school to further my knowledge of the beauty industry and to master aesthetics from the inside out! I received my license in aesthetics and worked as a licensed aesthetician for several years specializing in professional microcurrent technology, the “noninvasive facial-lift”. We soon recognized our clients’ need for more frequent microcurrent treatments so in 2005, we launched NuFACE for our clients to use at home in between their professional microcurrent facials. A combination of my family background, aesthetics training and passion for marketing has supported the growth of NuFACE from inception to now.

What pillars of DNA define NuFACE as a brand? NuFACE is defined by four brand pillars. First, innovation. We take pride in the health of our technology and the formulations of skincare products. Second, stunning results. Through clinical results we established credibility among our multi-generational clients who provided testimonials and their own before and after images from instant results to over time. Third, professional integrity. Educating our clients through social activations such as our IG Lives, masterclasses and Virtual House Calls have been a pivotal form of communication; we like to consider ourselves your very own aesthetician to ask questions and get the answers you need. Lasty, our social roots. As a co-founder of a family owned and operated business for the last 16 years, our commitment to maintain true to our holistic and uplifting approach will always be a part of who we are today and in the future.

Which product would you recommend as a hero buy for anyone new to a tech approach in skincare? The Trinity Facial Toning Device is our famous hero product and was our first at-home device created. Featuring a microcurrent therapy attachment, this rejuvenating set is clinically proven to reduce wrinkles, improve facial contours and brighten skin tone for a smoother, softer complexion. Used daily, it delivers both instantly visible results and long-term benefits. This device is multipurpose, as the Microcurrent therapy head is detachable and can be used with our Eye and Lip Attachment for smile lines and Wrinkle Reducer Attachment for red-light therapy.

How often do you need to use NuFACE for it to work and do you see more results if this is consistent daily? For absolute best results, I recommend that you use your NuFACE Trinity or Mini 5 minutes a day, 5 days a week for the first 60 days. After that, 2-3 days a week will

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help you maintain your gorgeous results. And for a supreme experience, finish every treatment with NuFACE FIX – it floods the surface of the skin with microcurrent to smooth away the appearance of lines and wrinkles in just 3 minutes! Consistency is key!

The beauty market is broad – how do you stay relevant as a brand? Everything we do is rooted in microcurrent! What sets NuFACE apart from a saturated beauty market is staying true to our aesthetician roots and providing it to the clients with a digital first approach.

In 2020, NuFACE reached a new level of cultural importance, winning over 8 awards from respected beauty editors and publications in our industry: Glamour 2020 Beauty Awards (FIX), New Beauty 2020 Beauty Awards (Trinity), Harper’s Bazaar 2020 Anti-Aging Awards (Trinity), ASCP Readers’ Choice Awards (NuBODY), Women’s Health Magazine Best of Skincare Awards (Trinity), Allure Best of Beauty (Trinity), CEW Beauty Awards (FIX), and Brides Beauty Awards (Trinity). Our impact on our industry has come from our ability to relate to clients of all ages that want to correct, perfect, and maintain their skins’ tone and contour right from their own homes. We believe that our ability to relate to all clients and educate others on how to use microcurrent and modernize their routines has set us apart from all the rest.

For many of us fine lines creep in without us noticing. What is the best way to combat this?

As we age, our body’s natural current slowly starts to break down, causing sagging skin, loss of contour, and the appearance of wrinkles. Microcurrent reenergizes your skin’s natural current as it slows with age. This boost of energy travels beyond the surface of the skin to help address signs of aging, instantly and over time. I recommend our NuFACE FIX Line Smoothing Device paired with the Line Smoothing & Skin Tightening Serum. This mascara-sized device is designed for people on-the-go. It’s a skin firming, smoothing, and tightening Microcurrent Skincare duo that instantly targets the appearance of fine lines and wrinkles around the eyes, lips, and forehead in just 3 minutes. Supercharged with active beauty ingredients, FIX Serum is an ionized formula infused with our Pure Energy blend.

It recharges skin with bursts of energy, while the cutting-edge Smart Peptide System targets the look of expression lines for smoother, younger-looking skin. After a 3-minute treatment, you can see instant results!

What in the beauty market is luxury? Skincare devices are a trending luxury item we are seeing across the world. As a part of your skincare routine, devices elevate your experience and overall skin treatment for optimal results. As a luxury item, NuFACE is a perfect gift for a loved one or a way to treat yourself because it’s an investment that takes consideration. When we hear stories

from clients during the holidays or a special occasion of being gifted or gifting a NuFACE we value the feeling that comes with it.

Do you see any buying patterns in terms of global sales? Asia-Pacific has proven to show high-growth patterns in the skincare device market over the past year and continues to witness that trend due to factors such as skin complications, maturing population, and technology advancements. We truly enjoy working with all our international partners and see so much opportunity for growth. The demand and feedback we receive has been overwhelmingly positive!

“Confidence, strength, health, happiness... these are all factors that contribute to beauty from the inside out.”

What does your pre-bedtime beauty routine look like? My nighttime beauty routine starts with a double cleanse in the shower. Once I am finished, I use the NuFACE Trinity device with our Wrinkle Reducer attachment that targets deeper lines and wrinkles, minimizes pore size, and increases collagen production.

I love this treatment during the night because you truly can do it anywhere, watching a favourite show or in bed with a book. After 20 minutes, I follow up with a toner, under eye serum, moisturizer and during drier seasons I may top off with an oil-based serum for the added hydrating benefits. As a bonus, I always recommend a silk pillowcase to avoid fine lines, plus it feels amazing!

What effect has social media played in the beauty industry and its growth as a brand? Social media has created a beauty community from all ages, skin-types, demographics, geographics and backgrounds. It provided a place to share and receive information creating different tribes within its category for everyone

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– acne positive, ageless beauty, or clean skincare. As a brand we can connect with our clients no matter who they are or where they are located. We want to make sure they feel confident in their purchase at every touchpoint and social media allows us to stay connected in a friendly way that is authentic to us.

What advice would you give to your younger self starting out? 1. It’s not going to happen overnight; you can’t eat an elephant in one bite. When we were running the business out of the Basil Street house I had so much I wanted to accomplish, but I was only one person. To build something great it requires a lot of time and more than one person. 2.

Surround yourself with good people. There is so much passion and creativity within the NuFACE family – it’s so rewarding to be surrounded by so much entrepreneurial spirit. 3. Get a mentor. Having a mentor is very important, especially having one that works in a similar industry. When I think about the mistakes we made when starting NuFACE, I look back and think, if I had a mentor I could have avoided some of those mistakes. Not only is it important to have a mentor, it is important to be a mentor. Being able to mentor young entrepreneurs and to help other young women achieve their goal is such a positive thing! 4. Stay dedicated to who you are. When I found myself unfulfilled in my career, longing for something that would scratch my entrepreneurial itch, I was really inspired by what my mom was doing with microcurrent. At that point I decided to become an aesthetician so that I could learn and understand our clients, the business and science behind microcurrent and the beauty industry. I wanted to gain a full spectrum, multi-faceted approach before diving in with my mom. Although becoming an aesthetician was not the long-term plan, I developed such a love for skincare and seeing clients happy that I went on to practice for three years before joining my mom at NuFACE. 5. Avoid the noise. Forget the haters and naysayers, stay focused. I truly believe you can do anything you want if you stay focused and work towards your goal.

My mom always instilled in me that ‘no’ is not an option! When I’ve been told no in the past, it has always fueled me to work harder.

This is ‘The Beauty Issue’ – what is beauty to you? I believe beauty comes in many forms that ultimately leads to how we feel in our skin every day. Confidence, strength, health, happiness... these are all factors that contribute to beauty from the inside out. What makes me feel confident, strong, healthy, and happy are the daily rituals I enjoy – my skincare routine, my business, my eating and drinking habits, a favourite lip colour or dress and my fitness rituals whether it is a walk on the beach with my family or going for a run. Beauty is being true to yourself.

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What do your first 30 mins of the day look like, your morning routine? I usually wake up at 7:00 am. My very first 30 mins are devoted to my emails and daily newspaper reading whilst having a healthy breakfast.

In terms of beauty, do you subscribe to the theory you are what you eat? Absolutely. A healthy skin is also a matter of nutrition.

Some of our spas offer the juice bar and we also suggest each month a recipe for a balanced and vitaminized fresh juice by Anne Semonin! Taking care of yourself on the inside, will reflect on the outside! Discover our nutritional tips for an Inside Out Beauty at @annesemoninfrance.

Which DNA pillars define Anne Semonin as a brand? Anne Semonin have been offering made-to-measure beauty and spa rituals since 1985. We believe that each skin is unique, with changing needs resulting from temperatures, lifestyle choices, and hormonal imbalances, to name but a few.

We offer the best of nature and science by using high-quality natural active ingredients and the latest advancements in cosmetology by using biotechnology that helps to guarantee the efficacy of natural-based products. Our Mixology Concept targets each guest’s individual needs by addressing particular concerns and results in immediate, long-lasting results. Moreover, our sophisticated formulas, with lovely textures and delicate scents, offer our consumers the ultimate sensory experience! Anne Semo-

nin beauty and wellness therapies revolve around the superiority and efficacy of our luxury products. However, our high-quality service, classic French touch, and exclusive holistic approach also play a significant role in our therapies’ success. They are combined with our results-driven products to make for unrivaled spa experiences.

Which product would you recommend as a hero buy for all skin types? There are a few Anne Semonin Cult products that I would recommend.

The Mineral Mask is a key product and has been one of our best sellers for 35 years.

It is a dynamic versatile mask, rich in natural marine trace elements and minerals to boost vitality, purify and hydrate the skin. Lemon, Hops, Horsetail, Pine and Rosemary extracts detoxify, tighten and rebalance the skin, leaving an all-over healthy glow.

The Express Radiance Ice Cubes are also a magic product that offers an instantly radiant complexion. Guaranteed to plump up your skin and restore brightness within minutes! A wonderful radiance booster perfect after a long flight, before an important work meeting or as preparation for an evening out!

The Glow is a complexion enhancer which illuminates and covers the skin in just a few seconds with a veil of nude sunkissed colour offering a perfectly natural and healthy glow.

The Super Active Cream is an advanced anti-ageing day cream that instantly lifts the skin, relaxes facial muscles to reduce wrinkles, boosts collagen and fills fine lines.

With a Botox-like peptide, The Super Active Cream is a revolutionary alternative to antiageing invasive techniques.

Anne Semonin recently launched a revitalizing and perfecting trilogy collection, using the light-restorative power of precious

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gold extracts and age fighting biotech ingredients. The Ultimate Gold – Firming and Lifting Serums are designed to support skin experiencing loss of glow and are aiming to revitalize and perfect the skin’s appearance to a youthful complexion and luminosity.

Three formulas containing advanced peptides and an infusion of yellow, white and pink gold particles, combined with an agedefying technology, work to help give skin an ultimate radiant look.

And last but not least, our Mémoires d’Eté Bath & Body Collection, launched in 2020 are the must-have products to treat your body and delight the senses.

Inspired by the fresh, salty air of the sea and aromatic citrus groves by sunny shores, Mémoires d’Eté evokes memories of summer months spent in Mediterranean bliss.

Formulated with antioxidant marine and botanical ingredients to revitalize your skin, and uplifting notes of lemon, grapefruit and mint to reawaken the senses, this new luxury range delivers the perfect combination of serenity and wellbeing.

Your ingredients are naturally derived – how important is this? All Anne Semonin products are formulated with natural active ingredients (essential oils, trace elements, plant extracts, marine extracts, minerals) but also technology advanced ingredients.

We focus on sophisticated formulas and the best ratio of preservative systems which guarantee the highest formulas’ stability.

The beauty market is broad – how do you stay relevant as a brand? To maintain the position as a key player in the industry is a challenge. We are one of the very few remaining independent brands today in the market that has managed to grow and thrive whilst still retaining our freedom and vision.

We achieved this because what we miss in

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“Beauty is ageless.

Women can be beautiful at any age, provided that their skin looks healthy and radiant.” make to our spa guests. The Anne Semonin therapies “Inner Calm Outer Glow” are designed to hit the reset button and bring equilibrium to mind, body, and soul.

Do you see any buying patterns in terms of global sales when it comes to beauty? The consumers seem to be loyal to skincare, provided the products are suitable and answer their specific needs and concerns.

How do you think beauty brands should approach client engagement and retention?

Gaining loyalty through the efficacy of the products is key. Anne Semonin products are formulated with active ingredients which are carefully selected to offer immediate and long-lasting results.

What does your pre-bedtime beauty routine look like? My ‘beauty moment’ after a long working day is a relaxing shower with the Anne Semonin Memoire d’Ete Bath & Body Collection. At night, after make-up removing and cleansing with Botanical Milk, and toning with Botanical Toner personalized with a few drops of Firming Intensive Complex, I apply the Miracle Eye Contour Cream and the Precious Serum, our powerful skin rejuvenator, the perfect solution to fatigued and lack luster skin! A few sprays of the subtle scents of our Mémoires d’Eté in the room will definitely invite a peaceful and relaxing sleep.

What effect has social media played in the beauty industry and its growth as a brand?

Social media has become an increasingly important platform for beauty brands in order to showcase their products. The social media posts can reach a wide range of potential customers from all over the world and generate buzz. Social media marketing activities influence users’ perception on brand and influence customers’ future purchase intention.

What advice would you give to your younger self starting out? Have a great concept, be passionate and knowledgeable about this business, build a great team around you especially in sales and marketing, secure enough financial resources and persevere.

This is ‘The Beauty Issue’ – what is beauty to you? Beauty is ageless. Women (and men) can be beautiful at any age, provided that their skin looks healthy and radiant. And, as they say, beauty is… in the eye of the beholder.

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size and resources is more than compensated by being dynamic, decisive, strongly personal, responding quickly to fast evolving market and client needs.

For many of us fine lines creep in without us noticing. What is the best way to combat this?

At Anne Semonin, we believe in the skin radiance, combined with the daily routine that is suitable to your skin needs, concerns and your lifestyle. The fine lines are part of the facial expressions and the Anne Semonin products help to restore the inner luminosity and plumping aspect that the years have a tendency to diminish!

You offer a made to measure service – tell us more? Besides the Anne Semonin mixology concept offering the made to measure skincare routine, we also create Signature treatment and service menus for our spas to perfectly answer the guests’ expectations locally: a customer visiting a beach resort spa does not have the same expectations as a customer visiting a business spa located in big cities.

What in the beauty market is luxury? Taking the time for oneself. Taking a pause from everyday stresses is very important, especially during this challenging period. “Feel tense muscles slowly unknot, and your mind gradually unwind” is one of the promises we

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London-based innovative skincare brand 111SKIN has teamed up with The Spa at Mandarin Oriental Jumeira, Dubai to offer new face and body treatments that promise to leave the skin flawless and youthful.

111SKIN is the culmination of 20 years of surgical knowledge, high-tech ingredients and cutting-edge innovation. The products are clinically inspired, and the treatments are tailored to address guests’ real-life concerns and accommodate the needs of their skin.

The award-winning Spa will be the first in the UAE to introduce the luxurious Celestial Black Diamond Sculpting, an exclusive body treatment using 111SKIN’s Celestial Black Diamond Intensive Collection to shape, smooth and saturate the skin with nourishment. Another indulgent addition to the menu is Meso Infusion Hydration Therapy, a hydrating treatment that allows the body to draw natural water from deep within the skin, for the ultimate quenched appearance.

The Innovator

111SKIN delivers effective, sculpting skincare

THE HERO BUYS From left: Celestial Black Diamond Serum, 30ml Dhs1,614 111SKIN; Celestial Black Diamond Contour Gel, 15ml Dhs404 111SKIN; Celestial Black Diamond Eye Cream, 15ml Dhs662 111SKIN

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WORDS: OLIVIA MORRIS

The Science of Beauty

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Dr. Barbara Sturm has built a global brand by fusing her knowledge of science and medicine into cutting-edge skincare

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Can you talk us through your career? I began my medical practice in anti-inflammatory orthopaedics, and I later translated some of the scientific anti-inflammatory advances I helped pioneer in joints into skin and aesthetics. Inflammation is really the bane of the body, and at the root of much dysfunction and disease. As a doctor and scientist, I pursue advances in ingredient science and cutting-edge techniques and treatments. I invented a blood plasma-based injectable and facial in 2002, which the public later called the “vampire facial,” and then I created a bespoke, plasma-infused moisturizing (MC1) cream for my patients soon after. When patients asked me to recommend an entire skincare regimen, and I couldn’t recommend any existing options, I set out to create my own science-driven, high-performance skincare regimen and in 2014 I launched Molecular Cosmetics skincare – a line formulated for those who yearn for an uncomplicated yet highly effective skincare regime that provides hydration, nutrition and regeneration glow.

How did you find your way into the beauty space? Cartilage and skin cells are of the same tissue family, so after seeing the effects the body’s own healing factors had on helping heal the cartilage tissue of my patients in orthopaedics, I had the idea of mixing the proteins into an injectable, healing cocktail for the skin.

What inspired you to start your own brand? My patients. When my patients asked me to recommend a post-medical treatment skincare regime, I surveyed the market and found an array of aggressive ingredients and confusing marketing. So, I originally set out to create a patients-only skincare regime built around anti-inflammatory ingredient science.

What was the process of starting your own brand like? It came organically starting from creating products for my patients. The word spread quickly because I put so much time and research into every product. The results really spoke for themselves and my brand naturally grew.

How has your eponymous brand evolved since it launched in 2014? I see an intense interest from the customer in the science of their own health and the products they use.

This interest allows me to use advanced ingredient science to invent increasingly tailored products and explain to the customer why those products and ingredients work.

That’s what the savvy customer wants to know: what ingredients are they are putting on their skin and into their bodies, do they work and why? I have evolved my education approach to now include free virtual mas-

terclasses, an editorial platform called Doctor’s Notes where I feature and interview experts in different fields such as nutrition and sleep and I also offer my patients virtual consultations for when you can’t go to the clinic or see an expert in person.

What, in your opinion, is the brand’s hero product? I don’t have any specific “hero” products or ingredients – I love all of my products and I created all of them for a reason so it’s very difficult to choose! I think that if I had to single out one it would be my Face Cream.

Talk us through your skincare routine. Twice a week, I’ll either use the Facial Scrub or En-

THE HERO BUYS Clockwise from top left: Brightening Serum Dhs1,138; Cleanser Dhs235; Glow Drops Dhs530; Face Cream Dhs635; Hyaluronic Serum Dhs1,096 All Dr. Barbara Sturm available at Apotheca Beauty

zyme Cleanser in the shower on my face and body to remove dead skin cells, boost circulation and encourage skin renewal. The rest of the time I use my Cleanser. Then I immediately (to avoid transepidermal water loss) apply my Hyaluronic Serum and Anti-Pollution Drops, then my Face Cream. For Zoom calls and IG Lives, I use Glow Drops instead of makeup and the LIP BALM for hydration and a sheer glow. In the early evening, I apply my Face Mask before my serums and cream. I use my Lip Balm throughout the day and Sun Drops every day. I usually put my NIGHT SERUM on before bed. I take my supplements religiously – Skin Food, Anti-Pollution Food and Repair Food.

Your products are staples in many people’s routines the globe over – how does this feel?

To hear the words, “You changed my skin” and to receive incredible before and after images that customers have shared with us is what excites and gets me out of bed in the morning. And to that end, I am driven on the creation side to invent new solutions for patients; that passion has driven my scientific work for the last two decades.

What is at the core of the brand’s DNA? An anti-inflammatory approach to skincare and ingredient science behind every product.

What have been the hurdles you’ve experienced throughout your career? A few years ago, I had just created our Darker Skin Tones line in collaboration with Angela Bassett and was discouraged by the initial reluctance of some of the major retailers in picking it up.

We had put so much effort and research into creating something truly extraordinary for our darker skin toned clients, but we didn’t give up. Finally, it came to the point where I insisted that if retailers wanted to carry my main Molecular Cosmetics Skincare line, they’d have to carry the Darker Skin Tones line as well, and they did. I’m a doctor, so I am in the service business. Serving patients starts with listening to the patient.

On the opposite end of the spectrum, what have been the key milestones? When David Olsen – who at the time, was the Vice President of Beauty at NET-A-PORTER – took my products on at NAP, it was a window to all other retailers and they started asking me one-byone to join them. That was my big milestone.

This is ‘The Beauty Issue’ – how do you define beauty? Health, happiness and confidence from the inside and out. Healthy, hydrated and radiant skin that doesn’t require makeup and is beautiful on its own. And that is a central premise of my skincare line and approach as a doctor.

“Healthy, hydrated and radiant skin that doesn’t require makeup and is beautiful on its own.”

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The Trailblazers Kuwaiti sisters Nora, Sarah and Dana Al-Ramadhan founded Apotheca Beauty in 2013 and have since paved the way in the beauty space in the GCC Can you talk us through your career journey?

All three of us have backgrounds in the financial industry. My [Nora’s] background is in Consumer Retail Products, Investment Banking and portfolio analysis. I worked in New York City for two-and-a-half years after receiving a finance degree in Los Angeles.

Sarah received her MBA from London Business School and has a background in Mergers and Acquisition, while Dana spent five years at HSBC Corporate. Our professional experiences have provided us with the fundamental analytical and technical skills required to run a business such as ours. Naturally, we each have very different personalities, styles, and different ways of working. However, our common interest and ultimate passion has always been beauty. Having all three grown up in a household of women, it was only natural to share and develop our beauty secrets with each other throughout our lives.

As sisters, what inspired you to go into the beauty business collectively? We stumbled across distribution through a close connection to an A-list dermatologist in Los Angeles who wished to sell his products in the Middle East. We spent a couple months studying the GCC market, and soon realized that there was a serious gap for premium, niche beauty brands. From then on, our mission has been to supply a curated collection of these high-growth beauty brands to consumers in our region, while offering an unmatched level of support to these young brands we believed to have tremendous potential. We envision ourselves as extensions of the brands we represent in the Middle East and go through great lengths to service both our brand partners and customers.

Prior to 2008 I cannot say that I would have specifically imagined all three of us

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working together. However, when the idea of Apotheca came to mind, the process of working together was natural to us. We all had a passion for beauty, and throughout our lives would constantly share discoveries of various beauty trends. We also each had a background in finance, yet we had very different professional experiences that allowed us to bring unique perspectives to the Company.

How has Apotheca Beauty evolved since it launched in 2013? We have been fortunate to partner with a variety of fantastic skincare, cosmetics, and haircare brands over the years, and have evolved to carrying beauty tools and ingestible beauty and wellness supplements. As our portfolio evolves, so have the areas of distribution that we cover.

We successfully expanded Apotheca Beauty into the UK and EU in 2018 and continue to grow our distribution business overseas.

In addition to distribution, in 2013 we also had a single Apotheca Beauty boutique in Kuwait City and followed with our e-commerce store (www.apothecabeauty. com) a couple of years later. Given the success experienced from our dedicated retail channels, we then opened our second store in October 2019 in Nakheel Mall, Dubai.

Our primary focus within our Apotheca boutiques is skincare, skin-tools, and facial treatments. Our stores carry one of the most extensive skincare offerings within the GCC, while our Kuwait store offers a variety of facials, LED treatments, Oxygen infusions, VISIA facial scanning, and scalp treatments.

We are excited to soon offer similar services within our Dubai store later this year.

This year, we are excited to be opening our third store in the Middle East – and what will then be our second store in Kuwait; While our ecommerce business continues to

develop and cater to more countries within the Middle East. It is our ambition to constantly evolve in an effort to provide the best level of service to both our brand partners and Apotheca clientele.

Can you talk us through what it’s been like working together over the last eight years?

As sisters, we often are willing to challenge each other further than normal business partners might. We set ridiculously high expectations for ourselves and demand nothing but the best. This allows us to grow faster as individuals, while continuing to benefit our business. There is never an option of quitting or walking away, and therefore you are pushed to always find a solution.

Naturally, there are challenges when working with siblings, one being the ability to separate work and family life, which tend to intermix quite often. It has always been difficult to set boundaries and switch off work.

There is always one of us ready to take a call, answer emails or do research in the middle of the night; and of course, we cannot help but share then and there with our sisters. With that, working with family definitely brings us closer together. Being able to share achievements and success with my sisters only makes it that much more special and rewarding. We trust each other blindly, and that allows us the peace of mind to focus freely on our individual roles within the business.

In terms of beauty, how does the Middle East differ to other regions? We are seeing an exciting shift take place in the beauty landscape within our region – not just in relation to what customers are buying, but how they are buying and where. With people spending more time at home, customers are becoming more comfortable with shopping online and more specifically shopping from their mobile phones. The local clientele has always been very tuned-in to mobile social network platforms – arguably more so than other regions, which has paved the way for the incredible growth being witnessed across digital shopping and even virtual skin consultations.

While the Middle East differs in terms of how people shop beauty, we are also unique in what our customers look for when shopping beauty.

It is no secret that make-up and fragrance have dominated the beauty industry in the Middle East, yet skincare continues to gain in market share. More specifically, scientifically advanced skincare products with a credible dermatologist or facialist behind the brand outperform in our market. These founder-led brands tend to have products with powerful formulations that address real skin concerns such as acne, sensitivity/redness, hydration, loss of elasticity and pigmentation.

When it comes to working with big beauty brands – how do you go about this? More

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often than not, the brands that we approach are already curious about the Middle East market and are simply searching for the right partner to work with in the region.

Brands understand that the Middle East does not lack a passion for beauty, so the demand is clearly there. The next step is to build out a launch strategy and ensure the brand’s philosophy is upheld in the region.

It is important to us we keep our portfolio tight and strategic, so that we are able to dedicate ourselves to the commitment each brand needs – as opposed to bringing anything and everything.

Which brands are driving sales in the Middle East? Currently, beauty brands with a credible figure behind it and an active presence on social media outperform. This is particularly the case when it comes to skincare and haircare. Dr. Barbara Sturm is the perfect example of this! She is a practicing dermatologist with high profile patients from across the globe. Dr. Sturm also has a fantastic social media presence where she takes the time to educate her followers on the efficacy of her products and overall skin health, while providing Doctor recommendations

based on skin type. In relation to cosmetics, brands such as Hourglass Cosmetics do particularly well. Hourglass, being both vegan and cruelty-free, is best known for its innovation in beauty and commitment to reinventing luxury cosmetics. Their products have cutting-edge formulas with active ingredients and stunning packaging that raise consumer expectations of how a product should look, feel, and perform. The Middle Eastern consumer is highly knowledge when it comes to beauty and knows exactly what she or he wants. Products that perform and deliver the results they promise will do well.

How do you approach client retention and client engagement? Our concept is totally unique, and we work hard to offer our clients the very best of beauty. We place heavy weight on the criteria of what we believe it takes for a brand to translate successfully into the region – that includes: quality of ingredients, product performance, packaging and innovation. We focus on brands that specialize in a particular category of beauty, and therefore, have supreme quality in regard to what the market has to offer. While several of these brands are less than 20 years

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old, they also tend to drive new trends and reinvent beauty as we know it. Another important differentiator that our clients recognize, is that we too are the consumers and users of the products we bring to market. We are three local women and know that if we do not love a product or use it on ourselves, then selling it to the region likely will not work.

We have to believe in what we promote.

What have been the hurdles you’ve experienced throughout your career journey?

What we initially found to be more of a struggle upon launching Apotheca Beauty was ageism – young, female entrepreneurs coming into the industry and working with people who have been in the industry for decades. It was more of a challenge to gain credibility despite our education and consumer knowledge. However, our youthfulness has actually played out to be one of our advantages and led to where we are today. We are young, highly driven women with our finger always on the pulse of what is trending.

We have learnt to stay positive, work through it, ask for help when we need to, focus on the bigger picture, and do not allow ourselves to get discouraged. More often than not, when one door closes, another opens. Therefore, we always try to put in the effort to stay motivated, passionate, and driven.

On the opposite end of the spectrum, what have been the key milestones? There have been milestones every step of the way on this incredible journey, and we are so fortunate. Opening our own boutiques and creating a space that we had envisioned was a dream come true. Personally, I love to shop for beauty in a comfortable, friendly environment where I can discover and play with ease. Our stores are meant to be a space where customers can do just that, and in an environment that feels like your own private dressing room. Additional milestones have been the team and culture we have cultivated over the years. We have been blessed with an incredible team who are a part of our Apotheca family. The people we work with inspire us on a daily basis. Everyone in the company is passionate about what they do and have a sense of ownership when it comes to their job. We work with people who are confident enough to suggest new ways of doing things, which then help grow the business. We trust in the ability of our team, which allows us to think ahead.

This is ‘The Beauty Issue’ – what does beauty mean to you? To me, beauty means self-care and me time. Making the time to go through beauty routines that have you feeling empowered is a wonderful thing. Beauty is another form of taking care of yourself and investing in you – both on the skin level and internally via wellness supplements.

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Anastasia Beverly Hills was founded on mastering the perfect brow, but has since scaled to so much more WORDS: OLIVIA MORRIS

Anastasia Soare, Founder of Anastasia Beverly Hills, is arguably one of the most successful entrepreneurs in the beauty industry. With an estimated net worth of over $1 billion, Soare has built an incredible brand over the last 24 years which was founded on creating the perfect brow under her ‘Golden Ratio’ technique.

However, it’s been quite a journey for Romanian-born Soare to get to where she is today. Having grown up during the communist era in Romania, there was much unrest in the country at the time which led to Soare leaving in 1989 with her daughter to go to the USA and join her then-husband. “I left behind the only life I ever knew,” she tells Emirates Woman. “I left my family and the country I grew up in. Then I arrived in a place where I knew no one and couldn’t even speak the language.” Despite all of the setbacks, Soare had an “unshakeable belief” she was destined for greatness and was going to be able to cultivate an incredible life for herself.

She managed to get a job as an esthetician in Beverly Hills where she was responsible for facial and body waxing but noticed no one ever paid attention to the brows. Recalling the Golden Ratio she had learned about in art school, Soare thought the same could be applied to eyebrows.

She started including the treatment as an add-on to the facial treatments for her clients. At the time, the salon she was working in wasn’t convinced about the Gold Ratio Shaping Method as a standalone treatment, which led her to rent her own room in another salon. From there, her client list grew and grew. This eventually led Soare to open her very own salon in Beverly Hills in 1997, with the brand launching its first product line in 2000. And now, as they say, the rest is history.

Emirates Woman sat down with Soare to learn more about her story as a beauty entrepreneur, how she is paving the way in the industry and what truly is at the core of Anastasia Beverly Hills.

Can you talk us through your career? Anastasia Beverly Hills was founded upon the application of the Golden Ratio in creating balance and harmony. I was inspired by the ancient principle of Divine Proportion and developed a patented three-step Golden Ratio Eyebrow Shap-

ing Method to enhance and accentuate each individual’s unique facial features.

At the time, it was revolutionary; no one else was bothering to shape eyebrows. I launched a Beverly Hills flagship salon in 1997 and the first-of-its-kind product line devoted to brows in 2000, which carved out an entirely new category in cosmetics.

You arrived in the USA in 1989 after leaving your home country Romania – tell us about this? At once exciting and completely nerve-wracking. I left behind the only life I ever knew. I left my family and the country I grew up in. Then I arrived in a place where I knew no one and couldn’t even speak the language. But at the same time, I had this unshakeable belief that I had also arrived in the place of boundless opportunity, and it was going to be up to me to make the most of it.

How did you find your way into the beauty space? By chance and by necessity. I always had an interest in beauty, but I got a job as an esthetician because I was an immigrant, and it was work you could do without needing to speak the language. I was responsible for facial and body waxing when I noticed a glaring gap in the market – no one was paying attention to their eyebrows. I wondered if the same Golden Ratio I had learned about in art school growing up could be applied to brows, bringing a sense of balance and harmony to my clients’ faces. I started to shape brows as an add-on at the end of facials, testing out what would become the Golden Ratio Shaping Method. The salon I was working at wasn’t convinced that brows were worth offering as a separate service – that there wouldn’t be enough interest – so I put in my notice and rented a room in another salon. I was booked solid, and my client list just kept growing.

Eventually, I realized I was ready for the big leap of faith in my career: that it was now or never to open my very own salon.

You built everything yourself from the outset. What did this teach you? That if you believe in your vision with absolute conviction and never take no for an answer it will happen. I was constantly on a mission – to convince the bank to give me a credit card, to convince the landlord to rent me the salon space, to convince detractors that eyebrows could be big business. I believed in my vision, and that is what kept me going.

I learned to never give up, to never take no

The Golden Ratio BEAUTY

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the Golden Ratio Shaping Technique: brows should begin directly above the middle of your nostrils, brows should end where the corner of the nostril connects with the outer corner of the eye, and the highest point of the arch should connect the middle of the tip of the nose with the middle of the iris.

What inspired you to start your own brand?

The Golden Ratio Shaping Technique brings balance and proportion to each unique face, and I realized makeup had the capability to do that as well. When my clients would come in, I’d fill in their brows with my own homemade mix of eyeshadow, aloe, and Vaseline. There were no products for brows on the market at the time, and when I saw there was an interest, I set out to be the first.

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People could use these products at home to achieve the balance and proportion I was creating in the salon, bringing harmony to their entire face.

What was the process of starting your own brand like? I had to start completely from scratch. This was a completely new category in beauty, so there were months of travelling abroad and going back and forth on the development of the formula, to ensure that it performed at the quality I needed it to.

When the line first launched in 2000, this was before social media, so I spent all my free time travelling to different Nordstrom stores to show customers one-on-one exactly how to use the product. I’m still incredibly hands-on with the process. Sometimes,

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for an answer. Skills you can learn, the experience you can gain, but determination and passion will be your guiding lights.

How did you develop your signature brow technique? Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony. It is a mathematical ratio in which the whole is greater than the sum of its parts, occurring in the natural world, identified by thinkers and mathematicians, and utilized by artists and architects for centuries. I worked over months to identify the three measurements that would universally transform clients’ faces in the most flattering way for their unique bone structure. You can now discover your own perfect brow shape with

the raw pigments used to create the colour change, and maybe the new pigments have a slightly different hue or undertone and need to be adjusted accordingly. This is why, to this day, I test every single batch of brow product before it’s approved.

You launched your brand in 1997, how have things evolved since then? As a brand, we’ve grown exponentially. We’re available in over 30 countries and Anastasia Beverly Hills consists of a large team behind the scenes working to make things happen – such a change from the one-woman operation it was originally! Culturally, I’ve loved the

flush of individuality that has infiltrated the beauty market. Beauty doesn’t have a single definition, and I’ve loved seeing the way people make it their own.

Your products are staples in many beauty routines the globe over. How does this feel?

It’s truly unbelievable how far around the world Anastasia Beverly Hills products have travelled. I truly believe that makeup has the transformative power to truly affect someone’s life. Customers are essentially inviting us into their homes, their routines, the way they choose to present themselves to the world. It’s a very intimate experience, and I’m so proud that ABH gets to be a part of that for so many people.

What is at the core of the brand’s DNA? Our ethos is that beauty is about balance and proportion – not perfection. This started with the development of the Golden Ratio Technique. Now, ever product launch is inspired by makeup’s unique ability to create the illusion of facial balance, symmetry, and proportion. We are committed to representation, believing that beauty knows no age, gender, or race. Put simply, beauty is for everyone, and we set out with the goal to create products for every customer and the myriad of ways they may wish to express themselves.

Last, we are committed to professionalgrade quality. Not a single product rolls out that we haven’t personally tested and loved.

If we wouldn’t recommend it to our closest family and friends, then it doesn’t launch.

To you, what are your brand’s three hero products? Brow Wiz – Brow Wiz handles both shading and fine, hair-like detail, can fill areas of sparseness and creates a brow with extremely soft and natural dimension. This product has a cult following, and I believe its enduring popularity is because it truly works for everyone. Whether someone wants one product that does it all, uses Brow Wiz as their detail in a multi-step routine, or struggles with patches of sparseness from periods of over-plucking, this is the brow pencil that delivers.

Clear Brow Gel – This clear gel sets colour and holds brow hairs in place for a polished look that lasts. Use it on its own to lend your brows definition without a stiff feel or white cast or use it as a finishing step after filling brows to make colour last all day.

Clear Brow Gel is also a lifesaver if you’re inbetween brow appointments, as it can easily sweep unruly brow hairs cleanly into place.

Luminous Foundation – For coverage that doesn’t feel weighed down, try out the ABH Luminous Foundation, applying it first to the areas of the face that need the most coverage, and then blending it out with the A30 Pro Brush. It blurs imperfections,

but it’s so lightweight that it feels like a second skin. The luminous finish gives a litfrom-within glow without enhancing face texture or settling into fine lines.

What have been the hurdles you’ve experienced throughout your career? In the beginning, it was so hard. The hours were long, and I wasn’t sure if it would even pay off. I can’t tell you the number of evenings I went home ready to give up, not sure I could continue one more day. And then I would wake up in the morning and start it all again. I love this Mahatma Gandhi quote, ‘Every night when I go to sleep, I die. And then the next morning, when I wake up, I am reborn.’ I sacrificed so much when I left Romania, but I knew that I wanted to create something for myself that would give me purpose each and every day. I tried to look at each hurdle as a lesson. With lessons come learning, so you never need to make the same mistake twice.

On the opposite end of the spectrum, what have been the key milestones? In 1998, a surreal moment and major turning point was when Oprah brought me onto the Oprah Winfrey Show to do her brows on live national television. After it aired, the phone wouldn’t stop ringing at the salon for months. She is still a client of mine, and also a dear friend.

Watching my daughter’s creativity blossom. She has been instrumental in the development of the brand’s colour category and as acting President. Working so closely with my daughter has been incredible, and it brings me such joy that she is so completely in love with what she does.

Experiencing the tremendous growth of our community, especially on social media.

It’s amazing how close-knit a community of 20 million people can feel like, but it does!

We love our community; we love showcasing and encouraging new talent. Every time we repost someone’s work, it’s like we’re cheering them on, and I think our fans recognize this genuine connection A couple of years ago, I travelled back to Romania for the launch of Anastasia Beverly Hills in my home country. As I came full circle, I realized that I had reached a special point in my life that was almost perfectly divided by time lived in Romania and time living in the United States. It was a surreal moment to come full circle. My Romanian origins gave me heritage, endurance, and resilience, and I am living my American dream because of my Romanian roots.

This is ‘The Beauty Issue’ – how do you define beauty? Whatever it is that makes you feel powerful – that is also what makes you beautiful.

Anastasia Beverly Hills products are available at apothecabeauty.com

“I learned to never give up, to never take no for an answer” BEAUTY

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Can you talk us through your career? My career really started while I was still completing my studies in marketing. During this time, I thought it would be a fun outlet to maintain a blog about my biggest passions: beauty and fashion. I was one of the first bloggers on Instagram, and I guess my content resonated because I quickly became one of the fastest-growing beauty and fashion influencers globally. My channels didn’t take off by themselves – I definitely had to work at it and post on a consistent basis.

I received the most positive comments and questions about my hair. So, I was inspired to share my beauty secrets through a beauty line. In 2015, Maurits and I launched Gisou, a line of bee-based haircare products. Since then, I maintain a career as an influencer, but also as an entrepreneur.

What inspired you to start your own brand?

When I first started blogging, my content was centred around pictures of my outfits and beauty tips. At a certain point, I shared more of my personal life, including my family’s bee garden. I was surprised by how interested my followers were about my family heritage and the bees.

My father is a beekeeper and my mother is a hairdresser. We grew up using honey from our bee garden for a wide variety of purposes, and my mum used it in her homemade hair products, which she also used on me. I was inspired to share my homemade haircare secret using honey from our bee garden. We launched Gisou with the Honey Infused Hair Oil, which is based on a homemade family recipe formulated by my mum.

Gisou is the project I am most proud of – it’s inspired by my family and heritage and combines all of my passions for bees, nature, family and beauty into one brand.

What was the process of starting your own brand like? Maurits and I started Gisou in our living room. We really focused on taking the time to develop the brand and our first product slowly. We created packaging, branding, and the website from scratch and learned a lot along the way. It was, and still

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Liquid Gold

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Negin Mirsalehi shares the real story behind Gisou, a brand born out of a passion for honey bees and haircare is hard work, but mostly, it was a lot of fun.

We also focused on building a Gisou community. We hosted pop-ups in Paris and New York and involved our community in product development decisions and other projects along the way. Our community is and always will be at the heart of what we do.

Gisou continues to be a full-time job, but it’s something that we’re both really passionate about, so it never really feels like work.

How has Gisou evolved since it launched?

Since we launched the Honey Infused Hair Oil in 2015, we’ve focused on growing the brand slowly and only selling our products via our own channels. We grew our product range to a line of Honey Infused products focusing on nourishment and hydration, and a line of Propolis Infused products for styling. We’ve also launched several sets and tools, such as our limited edition Curling Tool, which we purposefully took more than 2 years to carefully design and develop – it’s encased in a 100% sustainable tool case made of paper pulp. Just last year, we partnered with Sephora in North America and more recently in the Middle East. At this point, I can only say that there’s much more to come in the coming years.

How did you find your way into the beauty space? Beauty is one of my passions. My mother is a hairdresser, and I grew up always receiving the best advice and tips from her. Through her, I learned the importance of healthy hair and of taking good care of maintaining it. I used my mum’s homemade hair oil using honey from my father’s bee garden since I was a little girl.

As my followers showed such interest in my hair and my family’s beekeeping heritage, I was inspired to share this homemade haircare secret through Gisou.

What sets Gisou apart from other brands?

Our heritage story and our community, who is a part of everything we do! A key part of

our heritage that is reflected in our products is our key ingredients, Mirsalehi Honey and Propolis, which we sustainably source from our own Mirsalehi Bee Garden. We take a cruelty-free, bee-centred approach and only ever take surpluses. We truly believe in the natural powers of honey and propolis for hair

– they’re both rich in vitamins, minerals and antioxidants to repair and strengthen from within. Honey is unique in the sense that it’s a natural humectant and thereby maintains the hair’s natural moisture balance. Propolis, which is made by bees to strengthen the walls of the beehive, is our not-so-secret key ingredient to enhance your styling routine.

What is at the core of the brand’s DNA? At the core of Gisou’s DNA are the bees, haircare and our community. Gisou is about creating hair care products with the best sustainably sourced, bee-derived ingredients from my father’s Mirsalehi Bee Garden. And through this we involve our community every step of the way – from product development decisions to raising awareness for the bees with them.

Who the Gisou woman? The Gisou woman is strong, passionate and ambitious. She also cares about the planet and about bringing out her own natural beauty.

What have been the hurdles you’ve experienced throughout your careers? As someone who is very ambitious and passionate about what I do, it’s been maintaining a good work-personal life balance – the hurdles have been involved with that.

On the opposite end of the spectrum, what have been the milestones? I am proud of a lot of things related to my own blog, but seeing Gisou grow into the haircare brand it’s become, has by far been my proudest achievement. Hosting our first pop-up, launching with Sephora in North America and the Middle East are only a few of the milestones.

Seeing Gisou’s takeover of the Dubai Mall window was definitely a pinch-me moment.

This is ‘The Beauty Issue’ – how do you define beauty? Beauty is a very personal thing – it means something different to everyone.

For me, beauty comes from happiness, selfconfidence and sincerity. I think that if you are doing something that you’re passionate about it really resonates and shines through.

“The Gisou woman is strong, passionate and ambitious.”

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WORDS: OLIVIA MORRIS

The Leader

Versed, Natasha Denona, and now cults in the making Danessa Myricks, Laneige, SuperGoop! And Youth To The People.

What, in your opinion, are Cult Beauty’s hero brands? This is a difficult question as they are all heroes in their own right, however, the ones really hitting the zeitgeist right now are: ∙ Supergoop! – like SPF 2.0, the hero product Unseen Sunscreen not only protects brilliantly from UVA & B, it also blocks blue light radiation from screens and works invisibly on darker skins too. ∙ Olaplex – offered the haircare market the dream that no one believed was possible – you can process your hair incessantly then turn back time – this technology has gone from being the holy grail for those in the know, to a collective (ab)solution for all our hair sins. ∙ La Bouche Rouge – high-performance, clean indie makeup in beautifully crafted, refillable containers. Everyone asks where their lipstick is from when I get it out of my bag. ∙ Medik8 – the future of clean is ‘cleanical’ (a natural/lab-grown amalgum), and this high-tech insider skincare punches way above its price point. I’ve never met a Medik8 product I didn’t instantly love!

Cult Beauty is well known in the Middle East.

What have you learned about the region’s approach to beauty in terms of your clients? I’ve always seen Middle Eastern beauty as more sensorial and ritualistic, which is something the rest of the world has finally embraced in a huge way during lockdown as well as look for moments of self-care amongst the madness.

We ship to the UAE and all over the Middle East and are looking to add more shipping, currency and payment options in the next year to make shopping from Cult Beauty even easier.

What is at the core of Cult Beauty’s brand DNA? My mission for Cult Beauty has always been to, ‘be the most trusted beauty retailer in the world’, which was lauded as a bit ‘old fashioned’ when we launched back in 2008. But as we move into an increasingly impersonal, AI-dominated up the business and building the website and consumer experience I think the need for trust launched just as the global economic meltdown and humanity will only grow in resonance. was gaining pace. In the first year, we would sometimes go for days without an order, no What have been the hurdles you’ve experibanks would lend us money and we didn’t have enced throughout your career? I think my any money for marketing. So, I got creative, for main hurdles have been internal, jumping the first three years I spent every waking hour over my own lack of self-confidence to folpromoting the business – whether pitching low what my gut was telling me was right. stories to journalists about our unique concept When you are trying to build things differand undiscovered indie brands, going to events ently you come up against a lot of barriers every night to get the word out or network the and lack of imagination – unused paths are industry to sign up new brands. It was utterly overgrown and inhospitable, but they can exhausting, and in 2011 we found ourselves in a lead to amazing discoveries and once you’ve financial bind with three weeks of cash left, we cut a way through it does get easier. managed to find some investors at the 11th hour On the opposite end of the spectrum, what have who bought us enough time to build the brand been the key milestones? There are the growth and get the business off the ground. milestones, hitting certain turnover figures and growth velocity, landing the exclusives for cerHow has Cult Beauty evolved since it launched tain brands and winning awards like WWD Ein 2008? Our brand stable gets better and betTailer of the Year, but the thing that makes me ter, but we have never veered away from our smile the most is meeting a total stranger who core values to ‘truffle hunt’ and curate only the knows Cult Beauty and loves what we do; talkbest beauty and wellbeing products in the business, and to deserve the trust of our customers. ing to someone who is as passionate about the hero products we sell as I am.

What were the very first brands you had on the This is ‘The Beauty Issue’ – how do you define Cult Beauty website? We were the first European retailer to sell brands like Escentric Molebeauty? The wonder of beauty is its diversity. It cules perfume, BeautyBlender, Anastasia Bevcan be simple, glamourous, fun, sexy, artistic, erly Hills, Sunday Riley, Huda Beauty, Briogeo, scientific, eccentric and contradictory, but I Glow Recipe, Milk Makeup, Tata Harper, The think the core definition of beauty is that it resInkey List, Summer Fridays, Drunk Elephant, onates in your heart and elevates your mood.

Cult Beauty launched over a decade ago.

The goal was to “curate only the best beauty and wellbeing products in the business.”

Co-Founder and Co-CEO Alexia Inge discusses how the brand continues to lead the way in in the commerce scape

Can you talk us through your career – how did you find your way into the beauty space? When I left university I really had no idea what I wanted to do and was offered the opportunity to be a model, a role that took me all over the world and gave me a fantastic, behind the scenes window into the fashion and beauty world. I learned many beauty tips from the professionals backstage, but also saw the disconnect between what the artists were using, and the sponsored products displayed for the cameras. A back-breaking car crash put a stop to my catwalk days, and I moved into fashion and beauty journalism and then brand building and PR – storytelling became my living.

What inspired you to start your own brand? I was a beauty obsessive who found myself too regularly being oversold products. I met my cofounder socially in 2007, we bonded over cosmetics, the highs and lows of the hunt for the gems and walked away from the evening with homework – to go home, collect all of the beauty products in our home that we hadn’t used in over three months and tote up how much money we’d wasted. Our totals were horrifying, but we found we were not alone and this was the beginning impetus for us to start a curated retailer that only sells cult products that exceed expectations.

What was the process of starting your own brand like? We invested all of our savings into setting

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WORDS: SARAH JOSEPH

THE SPECIALIST Miriam Quevedo, Founder of her namesake brand, discusses creating a sophisticated hair and skincare range using stem cells and extensive technical research 66 emirateswoman.com

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What do the first 30 mins of your day look like, your morning routine? Beautiful skin begins with an effective and non-aggressive cleansing ritual. To support my skin for the harshness of the summer sun, I like to start my day with a magic cleansing and pre-treatment ritual before having my breakfast. I built my personal skincare routine on three core steps which begins with using the Glacial White Caviar Precious Cleansing Foam to increase my levels of oxygen while removing impurities accumulated during the night. This is followed

by Black Baccara Volcanic Cleansing Powder, a toner to re-mineralize my skin with Glacial White Caviar Toning Lotion and finally I like to blend with the Black Baccara 30% Vitamin C + 24 k Gold Booster and the BB Energizing Boosters, for a very glowing complexion.

It prepares my skin to combat pigmentation with a dual action blend. I am obsessed with

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Vitamin C essentials to combat cell oxidation so I take a supplement of natural Vitamin C, in combination with Niacin (B3 Vitamin) and Iron as it’s ideal to recharge my cells during this season. I also have a quick haircare ritual where I apply the Black Baccara Scalp Concentrate from our Haircare luxe line with a very short but effective scalp massage to activate microcirculation and combat damage as it nourished my roots. An amazing day follows as I re-mineralize my body with a soft infusion of Mediterranean thyme and rosemary, antiinflammatories, and drink tea with one piece of buckwheat toast and extra virgin olive oil. It is one of my favourite moments of the day as I enjoy it without rushing. It is also gives me the opportunity to play with my two dogs. Having a complete morning ritual really helps to start the day with a lot of energy and positivity as I feel good and beautiful.

What was the catalyst to launching the brand? There were different key aspects, first and foremost was my knowledge and passion for ingredients. When I was working in my mother’s herbalist shop, I developed a strong passion for mixing and combining ingredients but also for taking care of people, accompanying them in a holistic approach to wellness. I became known for my special blends, but also for the special care I was giving as clients were enjoying coming back to me. It is so gratifying. Beauty was my world as a child and products were literally surrounding me as far back as I can remember. From a young age, I worked in my family apothecary shops and I was always fascinated by products, ingredients, raw materials and plants as well as treatments.

Beauty was a part of me and this exposure to the business unlocked a passion within me that has guided my journey. I believe I was always destined to make my brand and business my life’s work. Then came the frustration as I have very sensitive skin and rebellious hair and I couldn’t find any product in the market responding to my needs.

I eventually realized, I am most probably not the only one. I have always dreamed of launching my own cosmetic brand. Together with my husband, the owner of a cosmetics laboratory with over 35 years of experience, my brand, Miriam Quevedo was born.

We combined my decades-long experience working with exceptional ingredients with the scientific and cutting-edge innovations of our laboratory and R&D centre. Leading me as I launched my own beauty care brand.

What have been the largest challenges to date and how did you overcome them? My objective has always been to pioneer the introduction of anti-aging skincare concepts to haircare also known as the ‘skinification’ of the hair movement because hair and scalp age too. Our scalp is an extension of our skin after all: both scalp and hair are affected by the same aging factors as the skin. A revolution that was not easy to launch, we had almost no competitors on anti-aging haircare treatments, thus, wide space to express ourselves, but faced big challenges to communicate this key information: take care of your scalp and understand it as an extension of your skin. We overcame it by educating, explaining, transmitting the key messages to our consumers, by taking care of them as we accompanied them with a

IMAGES: SUPPLIED

“Our scalp is an extension of our skin after all: both scalp and hair

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are

r

are affected by the same aging factors as the skin.”

professional diagnostic and recommendation of personal rituals. The rest was done by the product, it is so efficient and gives such spectacular results that it talks for itself with our first ambassador being our product. The second challenge was reaching excellence in all the essential areas for us: maximum performance, respect for health and environment.

We search for and secure the most precious, rare, unique and effective ingredients such as gold, diamond, caviar, fresh rose stem cells and black rose extracts no matter how challenging it is to source them.

Did you have any mentors or support systems in the early days and how did they help guide you in the right direction? My mother was such a strong influence in my life and set a shining example of a working mother, a creator and entrepreneur such as I aspired to be. She was certainly the heroine in my story and taught me important values in business and in life.

I watched her create products and share her passion for beauty with others and help women look and feel their best. I have made it a point to try to continue the same values of honesty, hard work and integrity. But in the end, Miriam Quevedo as a growing skin and hair brand would not be possible without so many people, but the one I have to say made the difference was and is my husband. His family business and background was in research and manufacturing of cosmetics and cosmeceuticals. So, while I ultimately understood segments of the business, there were so many technical elements to launching a brand and taking it to scale in other markets globally. We had a shared common interest, passion and goal. He believed in me and my philosophy and was willing to take the risks, do the work necessary and support me in any and every way in this endeavor. He was truly the missing piece to my puzzle and it was the combination of our experiences and knowledge that made this possible for me and for us as a family and a brand.

What intensive anti-aging techniques have you applied to the brand? My passion is mixing precious raw materials to create my own exclusive blends. Understanding our clients’ needs in order to help them improve the way they feel about themselves is why we focus on effectiveness and prevention to combat global premature aging. We look to activate the auto-repairing systems of the body and calm and combat the micro-inflammation.

Combating premature aging is based on an innovative concept of beauty pioneered in research and selecting these precious exceptional ingredients to design our formulas capable of combining the benefits of the most exquisite natural ingredients with the latest technological advances to rejuvenate the skin. Until now, most of the science applied in anti-aging cosmetics was based on combating or preventing the visible signs of skin aging (wrinkles, loss of volume, dyschromia as our purpose is to revert aging). We based all our research and development on mastering and combating the theories of aging. All our collections and products try to combat all the theories of aging in order to preserve skin tissue in optimal conditions and minimize the effects of senescence on the skin, influencing our lifestyle. With our anti-aging cosmetics, a new era of treatment related to the theories of aging appeared. I have focused, together with my scientific and technical team, on approaching skin rejuvenation through a set of biomedical disciplines that clear the determining factors of the causes of skin aging which include the theory of free radicals or oxidative stress, theory of photoaging, digital aging theory, theory of the accumulation of toxic waste substances and more.

What part of the process relates to your stem cell research and what properties do they harness? In my research I learned that specific flowers and botanicals have unique properties. The alpine rose which grows at very high altitudes has adapted to cold, dryness and UV, so that it can resist these harsh environmental conditions. The skin, including the scalp, protects our body from the environment, also the hair has an important function.

To perform this barrier function efficiently, the epidermis is constantly renewed and repaired by the epidermal stem cells. But environmental changes and aging impair the skin barrier leading to a drier, more fragile skin and accelerated aging. Thus, the first strategy to enhance the skin barrier is to preserve the activity of epidermal stem cells and protect them from environmental stress. Our Fresh Rose Stem cells from alpine rose leaves have been obtained using specific technology in order to preserve its special epigenetic factors that contains metabolites which are able to preserve the human skin stem cells’ function.

The incorporation of powerful fresh rose stem cells to our advanced stem cells hair care and

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scalp care formulas helps to increase the vitality of epidermal stem cells by helping them to maintain its characteristics.

How do you maintain a balance between nature and science? My objective is creating products offering the maximum efficacy yet the maximum respect, for both health and the environment. We have a big commitment to clean beauty that is materialized through two areas of innovation and methodology in our research and development. In terms of methodology, we always look first at natural ingredients. Nature is rich and has a lot to offer. Very powerful ingredients can give you incredible results when you know how to use them and combine them – this is among botanical ingredients but also precious elements. We always start with nature and precious ingredients, a powerful combination while adding biotechnology and science to give it the extra power it would need to match with our requirements, commitment and product efficacy expectations.

Was being vegan as a brand a clear intention from the outset? Yes, I rarely eat meat or dairy myself. However, it was one of my daughters that involved me more with a vegan lifestyle and taught me about this approach to life more profoundly. This made me realize that there certainly are scientifically proven, excellent quality alternatives for animal products and active ingredients that, coupled with green technology, green science and sustainability achieve exceptional results. I didn’t hesitate in creating and producing a 100 percent vegan, global anti-aging collection Black Baccara, which is of top quality and has proven to be a great success.

How has biotechnology played a vital role in producing these high-quality products? Biotechnology is at the core of our production process.

We have active ingredients, such as, let’s say, stem cells, that, thanks to biotechnology, are liberated from rose petals and transformed – a process that allows us to elevate our cosmetic line to the next level and at the same time to preserve the environment. Another great example of how biotechnology plays a vital role is the production of sulfate-free surfactants, all our products are sulfate-free.

This is ‘The Beauty Issue’ – what does beauty mean to you? It’s a priority. What products do we use and how we take care of ourselves today has long-term consequences on our beauty in the future.

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WORDS: SARAH JOSEPH

Beauty of the Orient

What do the first 30 minutes of your day look like, your morning routine? I am not a morning person, so the answer to this question is, those minutes are slow and they feel like an eternity. I’m joking. I must say that last year during the confinement, I was ready to start working from home before 8am and that really exasperated my partner, who happens to be a morning person.

What inspired you to create the Velvet Black Patchouli for Dolce&Gabbana? The inspiration for Velvet Black Patchouli, just as for the previous fragrance Velvet Patchouli, started with the ingredient itself. Patchouli offered an abundance of inspiration as the essential material in the creation of the fragrance. All the facets were there to be put into use, its rich woodiness, its freshness along with its intriguing floral, fruity and animal tones. So, I would say that making an olfactive homage to such an important raw material in perfumery was an enormous motivation. The fragrance tells the story of Italy and its open doors to the Orient, it is a story of the fusion of East and West.

Patchouli really symbolizes that rich exchange of cultures, because it references a time when precious goods arrived from the East to the shores of Italy, cloaked in its mysterious scent.

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What do you find most rewarding about creating fragrances for Dolce&Gabbana Beauty, and how has your relationship with the brand evolved? That was such a fun and rewarding project to work on as it was such an enormous vote of confidence. The collection later expanded with other cherished Mediterranean themes, composed by me including Rose, Mimosa, Exotic Leather, and Cypress. Now it is a real honour to have been asked to create a new fragrance celebrating the ingredient of patchouli again. It’s like my collaboration with Dolce&Gabbana has come a full circle.

What are the key notes of this fragrance?

Patchouli, patchouli and patchouli is the essence at its maximum expression. We paired it with sparkling blood orange and luscious black plum tonality, touched accents of Davana, rich spices and true-to-nature tonka beans. A healthy dose of a very special quality of clary sage essence, tops it all, by adding its sexy ambiguity, providing a pendulum between the masculine and feminine.

How is your approach to perfumery evolving? My approach to creation is constantly evolving – either experimenting with new materials or exploring an old or classic

theme, revising formulation styles, editing and much more. It’s a craft that is always under review. Recently, I have also been very interested in responsible, sustainable styles of perfume making. Who isn’t?

Tell us more about the connection between scent and memory? We all know that smells, good or bad, trigger the most intense, vivid memories. This is not a surprise, as the olfactive centre within the brain resides in its deepest layers and is connected by a “red telephone” to the other neural centre, particularly, emotion. The French author Marcel Proust writes about the almost photographic memories that came to his mind when he smelled and tasted the famous Madeleine. For sure, we all have had that “Madeleine” moment and want to add that we are so lucky to be able to react in this way to olfactory stimuli.

What’s one piece of advice that you’d give to your younger self? Be patient, enjoy your mistakes, break a sweat and laugh every day.

This is ‘The Beauty Issue’ – what does beauty mean to you? Beauty always exists. Some say beauty is in the eyes of the beholder and I say that the beholder always knows how to find it, as it’s a low hanging fruit.

IMAGE: SUPPLIED

Rodrigo Flores-Roux, perfumer for Velvet Black Patchouli, on what inspired him to create this bespoke woody scent for Dolce&Gabbana

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The Beauty Shelf

Lisa Eldridge, entrepreneur and world-renowned makeup artist, talks us through her hero beauty products C O M P I L E D BY: O L I V I A M O R R I S

True Velvet Lipstick in Velvet Ribbon Dhs135 Lisa Eldridge

I’ve tried and tested hundreds of lipsticks over the years, but a classic red is my go-to – if I ever need a confidence boost or pickme-up it’s the first thing I reach for. My True Velvet Lipstick in Velvet Ribbon is the one I wear most often – it’s a classic pillarbox red with a hint of blue, and teamed with the velvet finish it is such a dreamy pairing.

Gloss Embrace Lip Gloss Dhs94 Lisa Eldridge

I have dry lips, so I’m never without a balm or lip treatment.

My Gloss Embrace lip glosses are a high-pigment gloss-meetsindulgent treatment, with moisturising oils and butters that leave lips smooth and plump. I always have at least two in my handbag at any time!

A good concealer is underrated.

It’s my secret weapon for even, flawless skin, and it’s not just for spots or dark circles (though it will of course brilliantly cover that too). If you have pigmentation, redness or unevenness that you want to cover concealer is all you need. This has been in my professional kit and personal makeup bag for years.

Eyeshadow Palettes Dhs100-150 OPV

I love discovering new indie brands and used OPV’s colourful eyeshadow palettes on Dua Lipa’s new album campaign.

The formulas are brilliantly creamy and pigmented and full of surprising, inspiring shades.

The Sculpting Powder Dhs175 Kevyn Aucion

Contouring is shadow, and shadow isn’t the colour of bronzer – it has a lot of grey. I love Kevyn

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Aucoin’s Sculpting Powders for exactly this reason as they’re realistic shades.

Monsieur Big Mascara Dhs130 Lancôme

I’ve used Lancôme mascaras personally and professionally for years and they are consistently

the best. It’s hard to choose favourites but I was personally involved from the outset in the development of Monsieur Big, and I’m really proud of that.

3D Moisture Infusion Mask Dhs230 Sarah Chapman

My hair is fine but frizzy and wavy and I love these products because they really make my hair feel nourished without weighing it down.

I love face masks, and sheet masks are especially good for a quick glow boost. I always have one of these on standby in the fridge in case I wake up looking puffy – it plumps up the skin amazingly well.

Facing Toning Device Dhs835 Nuface

Renaissance Cleansing Gel Dhs180 Oskia

I first discovered this when I was working with a celebrity client who asked if I could help her find something she could use at home to help tone her skin. After using it solidly for a month I really noticed a difference in my skin.

The most divine, melting cleansing gel that turns immediately to an oil, then a milky cleanse when you add water to rinse it off. It has pumpkin enzymes so you can leave it on for a couple of minutes for more of a treatment.

Restore Shampoo and Mask Dhs125 Living Proof

IMAGES: SUPPLIED, PORTRAIT: PHOTOGRAPHY BY ROBIN DERRICK

Secret Camouflage Concealer Dhs163 Laura Mercier

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IN PARTNERSHIP

The Pioneer O R S K I N A E S T H E T I C S I S P AV I N G T H E W AY F O R S K I N H E A LT H I N D U B A I , C H A M P I O N I N G H O L I ST I C A N D N O N - I N VA S I V E A P P R OAC H E S Harsh treatments do not always deliver the best results when it comes to skincare.

Orskin Aesthetics & Fitness Lounge is a pioneering clinic in Dubai championing holistic and non-invasive approaches to skincare, showcasing there are a plethora of alternatives to harsh chemical peels and injectable treatments such as Botox and fillers.

Pioneering new and innovative skincare techniques is something Orskin’s CoFounder and Managing Director, Orsolya Matheisz, has championed throughout her 18-year career, having trained in the USA and Europe and has continued to do with the launch of Orskin Aesthetics & Fitness Lounge. “My goal for Orskin is to provide premium skincare services using the latest techniques and advanced technologies to deliver targeted anti-ageing while boosting the health and radiance of your largest organ, your skin,” she says.

The Dubai-based specialist opened in January 2020 and is the first skincare centre to use Neurotris – a leading US,

FDA-approved and patented micro-current technology skincare manufacturer. The innovative technology used in the Neurotris Microcurrent Facial amplifies tiny microcurrent impulses which are able to penetrate into the skin at a cellular level which helps to produce collagen, improve circulation, smooth and firm the skin, clear and reduce acne, improve skin pigmentation, diminish fine lines and wrinkles and more. It’s a treatment which is loved by many A-list celebrities including Hailey Bieber, Olivia Culpo, Sofia Richie and Madonna. As the only qualified skincare centre spearheading this technology in the UAE, Orskin is a must-visit to invest in your skincare health. Orskin’s microcurrent package, which includes six sessions, is currently available for Dhs4,190.

As well as spearheading Neurotris technology in the region, Orskin is also the first to introduce the intraoral massage technique – also known as the Buccal Sculptural Facial – in the UAE. While most facials focus on the outer skin on the face,

the Buccal massage encompasses the whole face including the muscles. This facial massage targets the muscle tissue, ligaments and bones and by doing so it, in turn, helps to increase muscle tone, the skin’s complexion, facial contours and more, as well as reducing the appearance of wrinkles and dark circles.

Encompassing a host of treatments that balance holistic health and high tech beauty treatments including LED Light Therapy, Cool Lifting, Oxydome, DMK Enzyme Therapy, Environ Facial, Bio-Brasion techniques and more, Orskin ensures every treatment caters to the needs of each individual client. With their unique and innovative practices, Orskin negates the need for injectables, their treatments enhance their clients’ skin from the inside out achieving rejuvenated, sculpted and plumped skin non-invasively.

Orskin Aesthetics & Fitness Lounge, based in Dubai, is open from Saturday to Thursday, 10 am to 8 pm.

For more information visit orskin.me.

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C O M P I L E D BY: S A R A H J O S E P H

AM TO PM BEAUTY

The Global Beauty Director of Porter and NET-A-PORTER, Newby Hands talks us through her beauty and skincare routine Talk us through your morning routine. I use either Dr. Sebagh or Dr. Barbara Sturm’s foaming cleanser, and I also love a gentle daily peel either from Dr. Dennis Gross or Zelens – and then always a hydrating hyaluronic acid serum – at present I’m using Dr. Barbara Sturm’s – and I love a good vitamin C and Sunday Riley’s CEO Glow vitamin C and Turmeric face oil is wonderful, as I’m sure the turmeric gives me a lovely little bit of glow-y colour too, a bit like a self-tan. I am a La Mer su-

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per fan and use the classic Moisturizing Cream summer and winter, if you have dry skin it just works so well. Over the last year I have really got into using devices and this is now my main skincare focus; I have been using the Dr. Gross LED mask almost daily and this consistency has paid off as I have seen a real change in the quality of my skin texture.

I also use NuFace to firm up my face and I love how quickly you can see the difference it makes. I am obsessed by the Sarah

Chapman Meso Melt Infusion as this micro needling device really makes the skin look amazing. I love my 111Skin Cryo DePuffing Edit as it has icing devices that I keep in my fridge. It’s great to use in the morning or before any big event. I’ve also switched from using sheet masks back to cream masks – I just think they work better in the long-term – the Sisley Black Rose Mask is a real favourite as you see that before and after difference. I’ve also had the time to have a proper body rou-

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IMAGES: SUPPLIED

Clockwise from top left: Sleep Plus Pillow spray 75ml Dhs125 This Works available at NET-A-PORTER; Mascara L’Obscur Eve Black Dhs135 Gucci Beauty available at NET-A-PORTER; Hyaluronic Serum 30ml Dhs1,028 Dr. Barbara Strum; Black Rose cream mask 60ml Dhs533 Sisley; Cashmere cleanser 100ml Dhs233 Omorovicza; Goddess Skin Clay Mask Dhs225 Charlotte Tilbury

tine, although I am not that dedicated to it in reality so the quicker it is for me the better. I try to body brush two or three times a week and then I mix the Legology Cellu-Lite Oil or its Air-Lite gel into my body lotion, I love the Dr. Barbara Sturm Anti-aging Body Lotion as it’s nongreasy and sinks in so fast as I apply the two together – it’s a great de-puffing and skin nourishing treatment.

What does your pre-bedtime nightly ritual look like? I love to start with an evening

bath with a big scoop of magnesium salts in it to begin the evening relaxation and then for my night-time beauty routine I prefer to do just one proper cleanse. My skin is quite dry in general, so I love a good cleansing balm and I am now using Omorovicza’s Cashmere Cleanser. It takes everything off but leaves my skin feeling so soft. Also, I am a late convert to eye creams, but the Dr. Sebagh Supreme Eye Serum has a chilly roller ball applicator that’s just brilliant. If I haven’t

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used a peel pad in the morning then I also sometimes mix some Dr. Sebagh vitamin C powder into a face peel mask and apply the two together – it is a great combination for clearer, brighter skin. I’ve also got in to clay masks as they are great if you live in a city; Charlotte Tilbury’s Goddess Mask is excellent as these new clay masks deep clean and clarify the skin but leave it velvety soft. After removing this, I like to use a good face cream but as a mask, applying it very generously and I let it sit

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DRx SpectraLite FaceWaré Pro Dhs1,644 Dr. Dennis Gross Skincare

on the skin for about five minutes and then either massage it in with my fingers or the Joanna Czech Face Massager. I sometimes use an oil and salt scrub on my body, applying it to dry skin before stepping into the bath or shower, and then afterwards on still damp skin I use an oil, usually Costa Brazil Firming Body oil and lastly I use the This Works Sleep Plus Pillow Spray – it is so good for calming down the mind and helping you sleep.

What are your go-to skincare products? I’ve used Estee Lauder’s Advanced Night Repair for years, and Dr. Sebagh’s serums because they work so well. I also love Sarah Chapman’s cleanser, one of the very best and Crème de La Mer is my go-to skin cream.

We were excited to launch Beauty Hall of Fame to highlight the brands and products that are the best of the best, and stand the test of time, all of the following brands and products are included within this edit. La Mer, Augustinus Bader and Dr. Barbara Sturm are some of those brands for me, as I said earlier, I love Dr. Barbara Sturm’s Hyaluronic serum. Augustinus Bader is the new hero of the skincare world, we all loved The Rich Cream when it launched and we were super excited to include face oils, cleansers and body creams. I like the fact that it is a relatively straightforward range but with real high science behind it.

The Face Oil is particularly amazing and it’s great to use for a quick face massage.

Are you a fan of masks, if so, which ones do you use? I have moved more into cream masks recently but for I do still love sheet masks for the quick morning or pre-event transformation – I keep a stack of 111Skin and Joanna Vargas

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masks in my fridge, along with my face rollers.

What is your approach to makeup? My inspiration is that classic 70s look of shades of honey with black lashes and no other real colour. So of course, I love a great black mascara and Gucci’s Mascara L’Obscur is amazing. And I am always searching for the perfect nude lipstick – Charlotte Tilbury’s Penelope Pink is very close… but recently I tried the Hourglass At Night Lip Treatment Oil and I love this deep rich red, who knew? I have so many bronzers but those from Tom Ford and Hourglass are wonderful, and they both also do amazing foundations that stay put.

Which hero products are always in your makeup bag? I usually have the brilliant Sisley Glow powder, it makes skin look pretty and glowing but not shiny and the Charlotte Tilbury Penelope Pink lipstick in my bag, plus a bottle of Tom Ford Soleil Blanc scent.

If you had to choose three products what would they be and why? For skin that would be a good retinol, a nourishing face cream and a hydrating serum. For makeup it would be the Sisley glow powder, black mascara and a Tom Ford brow pencil.

Do you have a signature scent? Scents are very personal, but I do love either something with amber or something warm – this is why I love Tom Fords Soleil Blanc. I always have a scented candle around me, the Fornasetti candle with lavender and cedarwood scent is a great candle to light in the evening. While citrus is great for elevating moods and is good if you are feeling a bit flat, the Lumira citrus scent candle is a good candle to light in the morning to help fight morning blues but my current favourite is the Tom Ford Soleil

Blanc, I alternate between that and the Frederic Malle Musc Ravageur parfume.

How do you approach haircare? I have a super easy hair routine – twice a year I have a Brazilian blow dry that is life changing – it means the rest of the time I can blow dry my hair in minutes, so that has a big impact on my beauty routine. I also sleep on a Slip silk pillowcase as I do find that makes a difference to my hair and skin as the silk absorbs less moisture from both. I love the Elasticizer from Philip Kingsley and I like to sleep in it, I apply lots of it to the lengths on my hair, plait it and then put a towel on my pillow and sleep with it in. I try to do this once a week as it literally transforms dull, dry hair and I love everything Olaplex does. When I travel, I always pack the shampoo and conditioner from Bamford, as it smells so great and doesn’t weigh down my fine hair. The Sisley Hair and scalp serum is excellent, and I also recommend the Oribe Power Drops Color Preservation booster if, like me, you have your hair coloured.

What is the biggest concern you hear from women today in terms of beauty? I certainly see skincare becoming so important to women and their knowledge of what to use is incredible and to get even better results they are now investing time and money into really amazing devices that use the sort of technology previously only found in a clinic. I very much believe that now women are looking for real results, not a dream in a jar, and they want to know that a product or device has real science behind it and has clinical trials to prove its efficacy. There is so much choice out there that if a product does not deliver then it probably will not survive.

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IN PARTNERSHIP

The Hero Facial L U X U R Y R E S O R T A N A N TA R A T H E PA L M D U B A I I S H O M E T O A N E W T R E AT M E N T, T H E H Y D R AC O O L FAC I A L , D E L I V E R I N G YO U R D E E P E ST SKINCARE NEEDS Whether you’re opting for a staycation or a daycation at Anantara The Palm Dubai this summer, a trip to the superlative Anantara Spa is always advisable.

With 24 treatment rooms available, which includes female, male and mixed facilities, the experts at the spa ensure you’re fully relaxed and rejuvenated.

The newest addition to the Anantara Spa’s offering is the HydraCool Facial which is the ideal treatment for the skin during the summer months as it targets all of the skin’s needs. The all-in-one treatment harnesses the power of water, ensuring the skin is cleansed, exfoliated, hydrated and tightened. Using advanced technology and La Vallée products which harness the rich and powerful resources of the Swiss Alps, this facial at the An-

antara Spa is able to increase absorption of active ingredients into the skin which remove toxins and provides an overall glow to the skin.

Also using the power of radio frequency, the HydraCool Facial contours the skin and improves skin texture by minimizing pores and fine lines.

Skin cells are also renewed, collagen is regenerated and skin fibres are rejuvenated.

Only available at the Anantara Spa, the HydraCool Radiance Facial by La Vallée (90 minutes) is priced at Dhs1300 and the HydraCool Caviar ultimate anti-ageing Facial by La Vallée (90 minutes) is priced at Dhs1500.

The Anantara Spa is open daily at Anantara The Palm Dubai Resort from 10.00 am to 10.00 pm. To book your HydraCool experience call +971 4 567 8140 or email spa.dubai@anantara.com. For more information anantara.com/en/palm- dubai/spa

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WORDS: AMY SESSIONS

The Miracle Formula

What do your first 30 mins of the day look like, your morning routine? I get up quite early, so I have one hour for coffee, calls, answering e-mails/messages and writing/journaling.

How did you define hair loss as the channel for your research from the outset? I felt that all communication about hair loss was directed towards men. Female hair thinning was a completely underserved category, and it was misunderstood with regards to how it affects a woman when she’s losing her hair and how you communicate to and with women about this issue.

How important is patient compliance when related to the results? The cornerstone in the Harklinikken hair regimen is the customized Extract and the more effort you put into applying daily and in the correct way, the more result you get – so compliance is of utmost importance.

What have been the biggest challenges to date and how have you overcome them?

I feel there have been many “biggest challenges” over the years. When you try to build a global company and finance it all yourself there have been moments where I thought to myself “can I handle all this and will we

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make it” but the biggest challenge has been building the right teams in all the countries we’re in – because without the best team you can’t be the best in your field.

Another biggest challenge is patience.

It sometimes takes more than a decade to develop a new important ingredient that could be a gamechanger and sometimes you get disappointed when it turns out not to be which is why I have numerous different new ingredients on trial simultaneously and sev-

“Many of the signs of hair thinning come quite early and if you’re aware you can intervene early.”

eral of them have come out like I hoped and some have exceeded my expectations.

Did you have any mentors in the early days and how did this help navigate the right path?

My two grandmothers were my biggest mentors in life. They had both been business owners and both gave me great advice, love and care and they believed in me.

Which has been the best piece of advice you’ve had in business? To be focused (give the attention time and effort to one business or area) – if not you’ll never be the best at what you do.

What has been your approach to scaling the business to date? The approach has been on product effectiveness and quality first, scaling has been second. We’ve had very good organic growth all the years, since I started the company, but this year, 2021, we expect to scale 100 % or more worldwide as so many things are coming together and we’re ready to do so. We have the right products, new ingredients, new systems, we have all the top team members in place, like a new CFO, CMO, COO and we have a new flagship in New York on 5th Avenue and we’re opening a new flagship clinic in Beverly Hills/Los

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Lars Skjøth, Founder & Lead Researcher of Harklinikken discusses what it takes to build a global brand based on science and deliver hope to those battling hair loss

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Angeles, in 2 months. We have automated online assessment ready so that we can start out thousands of new clients every month that live in places where we don’t have clinics. Again, patience is important.

What do you believe is the value of social media in business growth relating to luxury and which platform do you feel will next drive most success? Social Media are so important to communicate our brand and even though Facebook still plays a role, especially in Europe and US, Instagram is more important to us. TikTok can become a new important platform, especially because the ads feel a part of the overall experience and aren’t too disruptive, and this means a responsive audience.

The service at Harklinikken is bespoke. How does this evolve throughout the treatment process and how do you retain this level of personalisation at such a scale? The reason it’s been taking time to grow to the point we’re at is because I’ve been sitting with my foot on the brake until I knew that we’re able to grow exponentially without compromising quality. We now have all the algorithms in place that allow us to grow almost unlimited, which is a mix of ingredient technology, patents, system technology, onboarding processes of new team members, capital and leadership.

You have clinics in multiple locations globally. Do you see similar issues relating to hair loss arising globally? For the past 15 years I’ve been studying hair loss, scalp and hair health on clients from all seven continents of the world and I can say that it does develop differently in different parts of the world but it has almost equal importance wherever I look.

You treat both men and women – which proportionally makes up the largest part of your client base? 80% of our client base are women.

What signs can you look for at the early stages of hair loss? Many of the signs of hair thinning come quite early and if you’re aware you can intervene early. ∙ Brittle and dry hair is often sign of hair thinning ∙ Oily scalp can lead to and/or be a sign that hair thinning is in process ∙ See through (see more scalp) ∙ Pony tail is smaller than it was when you were mid teens and the longer the hair get’s the thinner the pony is. If all hairs are healthy – you’re not thinning – your hair should be able to grow as long as it did in your early teens without looking brittle, dry or compromised.

What advice would you give to entrepreneurs in the current market? Create, develop and/

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or market something that really works and preferably something where you can remain different for a while until you get a loyal client base and when you get enough critical mass perhaps it’s time to get foreign capital onboard and market broader.

How important is sun protection for the scalp in preventing damage and protecting the treatment process? It’s very important as sun can create damage on scalp like skin cancer, skin inflammation and follicle infection (which can lead to scars in hair follicles and result in permanent loss of hair in inflamed follicles). As hair will become sticky and oily with sunscreen on scalp the absolute best approach is to wear a cap or hat, or stay in shadow most of the time. If you go swimming, take a quick dip and move into the shadow or if you stay in water for longer – wear cover while in water.

When you travel – how do you maintain any kind of routine and what do you always need to travel with? We have travel sizes for most of our products and I travel 200 days a year and compliance and routine has never been a problem. You travel with your customized Extract, your shampoo and your hydration products.

This is ‘The Beauty Issue’ – what is beauty to you? A person or a thing that gives pleasure to my senses.

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WORDS: AMY SESSIONS

The Powerhouse

What do your first 30 mins of the day look like, your morning routine? The first thing I practise is gratitude and meditation, before I start my day. Then it’s down to business.

I’m known for makeup free skin, so my routine is simple: SPF, blush and go. Also, coffee, lots of coffee!

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In terms of beauty, do you subscribe to the theory you are what you eat? Absolutely.

However, I’m a little bit yin and yang. I believe all things should be done in moderation.

I have a massive sweet tooth and sometimes live on sugar, which is the worst thing for your body. So, when I’ve had sweets, I take

prescription-grade supplements and sit in the Cryo chamber or hypobaric chamber to balance it out. Life is all about balance.

What pillars of DNA define LMS Wellness as a brand? Warmth and authenticity. Our clinic is actually club-themed: we have amazing music, and a space that makes everyone who comes to us feel like they never want to leave.

Our ‘clients’ have become our family, and our consults enable them to make educated decisions inside, and outside of By Dr Vali.

What has been the biggest challenge since launching and how did you overcome it? Like most business owners, the pandemic presented a huge challenge for us. I am used to flying globally to our 7+ concierge clinics across the world at least once or twice a month. Despite this, staying grounded during this time has allowed me to focus on the launch of my product line and create a masterplan for the future of By Dr Vali including our new groundbreaking experiential centre.

You have an incredible location in London, what is unique about it? Our proximity to central London makes us easily accessible however, where we are which is tucked away in a quiet area of Chelsea means the ultimate in privacy and discretion for our clients. Our 360-degree experiential centre is equipped with futuristic, custom-made technology at the forefront of functional medicine. I personally hand pick my team who undergo intensive training to ensure they embody the core brand values.

Why did you decide to focus on an invite-only approach? Our ‘By-Invitation Only’ approach means we can be the stylish retreat of a discreet and like-minded community which delivers an unparalleled client ex-

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LMS Wellness is the invite-only medical wellness spa dedicated to optimizing you both inside and outside. CEO & Founder Dr Vali discusses her superstar status approach to beauty

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perience. We offer treatment plans with a 360-degree approach to not only aesthetically make our clients look fresh but to also make them feel good about themselves, which is not an overnight process, and we hold their hand along the way of this journey.

This approach allows me to create a blueprint with a certain level of personalised attention and dedication to each of our members. My product line and patented skin-technology will now also allow everyone globally to experience the By Dr Vali touch.

Tell us how you approach biohacking both inside and beauty outside to achieve such incredible results? I can give you makeup free skin, I can give you a flawless face, great hair, a great body. But, if on the inside you’re feeling exhausted, you’re overwhelmed and you cannot concentrate, you won’t be feeling your most confident.

My approach works from the inside-out.

Look like a superstar, perform like a legend.

You approach beauty and wellness with long term vision, tell us more? I always work with a 360 perspective. The same way I look at your skin and hair, I analyse your gut, sleep and libido to see what is happening from on the inside, out. I use a series of supplements and treatments to ensure everything is performing to 130%. So, when you come into the clinic, there is a series of state-ofthe-art equipment that works on a cellular level, using you to fix you Across beauty and wellness, it is always important to target the cause rather than the symptom. That means using prescription-grade actives that will work either on the medical layer to re-educate the cells and cause long-term improvements rather than something superficial that does not stimulate real change.

For many of us fine lines creep in without us noticing. What is the best way to combat this?

Medical grade skincare, combined with inclinic fractional treatments target the deeper layers of the skin where wrinkles form. Most over the counter skincare products don’t reach the reticular dermis to activate where skin cells have the capacity to fix themselves. I recommend investing in the right active ingredients. Vitamin A derivatives such as Tretinoin increases cellular turnover to reduce the appearance of fine lines and wrinkles. Sleeping the recommended seven hours each night is also important, when you sleep your entire body goes into repair mode. The skin is no exception.

What in the beauty market is luxury? Efficacy. The industry is full of products that sit superficially on the skin without any real bioactivity. Without being able to penetrate into the skin, you end up suffocating the barrier and clogging the pores. I see clients

“My approach works from the inside-out. Look like a superstar, perform like a legend.” who come in with a massive list of products they are using, and all that is happening is the skin has become lazy because you are constantly feeding it with nill products.

Do you see any patterns in terms of beauty requests globally? Everyone wants to look hot, simple as. Sometimes that’s as easy as making a 1-2mm difference to catch the light differently. When your cheek bones and jaw line are lifted, you have a natural highlight creating a makeup free contour.

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It is important to respect one’s ethnicity, and how their personalized anatomic structure varies. It is all about maintaining individuality. I do not subscribe to the cookiecutter face that is all over Instagram.

What does your pre-bedtime beauty routine look like? Spending time with my family, laughing with them, turning off from the day and overall de-stressing my mind. Before bed I cleanse my skin with my soon to launch By Dr Vali, 360: Cleansing Concentrate and apply a generous amount of my Superstar: Gamechanger.

What effect has social media played in the beauty industry and its growth as a brand? Social media has created a standard of beauty that is both unattainable and unsustainable in the long run. Individuals are fed an image that does not consider their anatomy, uniqueness and the ethnic diversity in the faces around the world. Having our own individual features is what makes us unique. So why would you want to look like everyone else?

What advice would you give to your younger self starting out? Cut out the white noise. Go with your instinct. Make mistakes, fall, pickup, learn again. Find some key mentors, and ask, ask, ask. You’re not supposed to know everything, it will all work out in the end.

This is ‘The Beauty Issue’ – what is beauty to you? Beauty is looking like a superstar and performing like a legend.

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The Beauty of Silk

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What do the first 30 mins of your day look like, your morning routine? It starts very early with a 5AM espresso, while everyone else in my household is still asleep, followed by emails and a daily meditation. I greatly value this time to myself and embrace the quiet before the craziness of my two boys and a business starts.

What inspired you to create Slip®? Slip® was born out of a genuine need. In 2003, I was prescribed acne medication which resulted in extremely sensitive skin and thinning hair. My dermatologist suggested sleeping on a silk pillowcase and after I was unable to find one, we sourced the best silk we could find and wrapped it around my pillow. The results were dramatic and immediate. We had stumbled upon a longforgotten beauty secret and Slip® was born.

The following year alongside my partner, Justin Dubois we officially launched Slip® – the first silk pillowcase to be branded and marketed as a beauty product.

What defines the DNA of Slip® and how has the offering evolved since the outset? We are an authentic brand that has evolved over the last 17 years from a home office side hustle

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WORDS: SARAH JOSEPH

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with a cot next to my desk into a global, hardworking yet fun team of people around the world whom I consider to not just be friends but family. We are passionate about creating a product and a genuine brand that I needed when I had skin issues.

For many years, our only product was a slip silk pillowcase in four colours and we had to do a lot of educating as to why a slip silk product was a must-have beauty product. The goal has always been to make a slip silk pillowcase a cult beauty product.

Our product assortment is now available in many colours and some fun patterns and has grown to include sleep masks, awardwinning hair scrunchies, double-lined silk turbans, a specially formulated gentle silk wash, some wellness products, gorgeous silk robes, and some really exciting products that are on their way for later this year.

What are the beauty benefits of sleeping on a silk pillowcase? If you’re spending money on blow-dries, serums, creams and hair treatments you need to switch to sleeping on a Slip® silk pillowcase. Sleeping on silk is a great expert beauty tip and a long-time beauty secret. Slipsilk™ fibres are significantly less absorbent than other fibres such as cotton, so they are less likely to steal your expensive face cream during the night.

In laboratory testing, slipsilk™ was shown to absorb significantly less face cream and create 43% less friction on average, versus cotton pillowcases with a 220-360 thread count, helping your face glide along the pillowcase all night long. All this adds up to good news for beauty sleep and considering we spend a third of our lives in bed, I wanted to make it count.

How should you care for your silk pillowcase? Traditionally, silk is hand wash and dry clean only. Ours are of the highest quality so they are machine washable, but they are still silk and need as much care as we can give them. We developed a silk wash that is dermatologist tested and is the perfect detergent for your Slip® products.

Does using a silk eye mask have the same effect as a pillowcase? Our sleep mask is designed to help you get your beauty sleep.

It is gentle on your delicate eye area and the perfect travel companion but our Slip® silk pillowcase is the hero product with all of the beauty benefits.

How can you tell the level of quality when it comes to silk and where do you source your

“Beauty to me is about being your genuine self.”

fabrics? Not all silk is created equal. Slipsilk™ is specially-commissioned and made to our exacting standards, developed and refined to provide the ultimate combination of shine, thickness, softness and durability.

Which pieces and colourways are driving sales? Our number one hero product is and I think always will be, our white queen silk pillowcase. It’s our cult product and the whole reason the brand exists. Scrunchies continue to blow me away and I still get a thrill, seeing them in peoples’ hair or on their wrists.

You’ve partnered on some collaborations.

Which has been the most interesting to

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date? There have been so many exciting collaborations our team has been involved in. When some of the biggest celebrities and the biggest brands in skincare and make up contact us we still get excited.

There are some really amazing collaborations coming up, watch this space.

What advice would you give to your younger self starting out? Be fearless, be grateful, value your time as it’s not unlimited and focus on your goal. No matter the obstacles, no matter how many times you hear no, keep going and be kind and generous to everyone on your way.

This is ‘The Beauty Issue’ – what does beauty mean to you? Beauty to me is about being your genuine self and embracing every age and stage of your life. Beauty to me is about being imperfectly beautiful and comfortable with yourself.

Shop Slip® products at apothecabeauty.com

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Non-Invasive Beauty – An Expert Guide is the tendency to shy away from surgical procedures and trying to go for nonsurgical approaches like, for example, trying to avoid facelift surgery and instead going for non-surgical facial rejuvenation procedures like thread lifting, fat filling, Botox, and hyaluronic acid fillers, lasers and so on.

When you have clients coming in to see you, do they outline anyone, in particular, they want to look like? Yes, that’s quite expected. In fact, most people have one or two people whom they admire or they consider as an idol in many ways, one of which is the way they look. However, it is our duty as their surgeons, to direct them to the right path, if WORDS: OLIVIA MORRIS whatever they are asking for doesn’t suit them based on the measurement they already have. In fact, many times, these kinds of requests helps us as surgeons to have an idea as to what the patients are aspiring to or what they are looking for as the ultimate result of the procedure they are asking for, and then we can agree or disagree.

What are the processes you go through with clients to ensure they are 100 per cent sure they want to undergo a specific procedure? The only and best process is to go through a comprehensive prolonged consultation. The patients should be given enough time to discuss all the details of the concerns or the problems they are willing to improve on. The Can you talk us through your career? I graduated as a plasconsultation should not be less than 45 minutes to one hour tic surgeon from the American University of Beirut in 1999. I during which all the details of the problem and the differmoved to the UAE in August 2000 where I started to work at ent options available as the solution are discussed. Patients Tawam Hospital in Al Ain, then moved to Manchester Clinshould understand every path they should go through to help ic in Dubai, followed by Majestic Aesthetic Clinic in Dubai achieve their target; they should understand the procedure, Healthcare City until I established my own centre, Dr Kayle the end result, the possible complications, and only then afAesthetic Clinic, in August 2013, which I’m still running.

Here we have the best team of highly-experienced professionter having this lengthy discussion, they make their decision and that decision will be then based on solid ground. als who provide everything our clients need under one roof from plastic surgery services, dermatology services, beauty In recent years, we’ve seen a huge rise in non-invasive beauand skincare services. ty procedures. Would you say these are now more popuWhat brought you to Dubai? Dubai is the best city worldwide. lar than going “under the knife”? This is among the major It is where you want to be especially as a plastic surgeon. It changes that have occurred in recent years. People now are is a cosmopolitan city where people come to from all parts of shying away from going under the knife for many reasons: the world. Consequently, you can meet patients from differeither because they want to reduce the cost or because they don’t want to have general anaesthesia or they don’t want ent cultures and hence deal with different concepts or views of to have any wound, or, which is the main reason, because beauty, thus rendering the practice more interesting. Needless they don’t have time to allow for the downtime associated to talk about are the advances in technology, infrastructure with surgical procedures. Consequently, they opt to go and architecture that make the city the ultimate destination through non-surgical ways of rejuvenation, especially as for any business startup to this day. those procedures have advanced so much lately; now we You’ve had your own practice here in Dubai for over 20 years. can delay the need for a facelift for seven or ten years easily How have you seen things change in the region over that period using a combination of multiple non-surgical procedures of time when it comes to beauty? There has been tremendous like thread lifting, fat filling, laser peeling, Botox and more. changes over that period. The technological development of mobile phones and cameras and consequently the social meWhat would you class as a non-invasive beauty treatment? A dia platforms have increased the awareness about one’s look. non-invasive procedure is a procedure that can be done in So, the demand for beauty services whether plastic surgery, the clinic, under local anaesthesia, without having the need dermatology, or skincare services have increased exponentialto resort to the knife, that is we don’t need to have a wound ly over the past 20 years. However, the most important change there and consequently no scarring. Thus, the patients

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IMAGE: GETTY

Dr Dany Kayle, Founder of Dr Kayle Aesthetic Clinic, talks us through the rise of non-invasive beauty treatments which are replacing going under the knife

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THE HERO TREATMENTS The Chemical Peel

Process: A solution is applied to the skin that causes the outer layers to eventually peel off.

You can choose from a superficial, medium or deep peel which determines the extent of the peeling. Results: Smoother, even-toned skin and reduction in fine lines.

VelaShape

Process: An FDA-approved non-invasive body contouring treatment that combines infrared light, bi-polar radio frequency energy and vacuum, which cause deep heating of the fat cells and their surrounding connective tissue.

Results: In six to ten weeks after the beginning of treatment, reduction of fat and cellulite can be seen in the targeted area.

Botox

Process: Having been a popular treatment for many years, Botox is an injectable treatment that involves a medication called onabotulinumtoxinA being injected into the face and temporarily prevents muscle movement in the desired area. Results: Reduced wrinkles and smoother skin leaving a more youthful look lasting from three to six months.

Profhilo

Process: The highest concentration of Hyaluronic Acid is injected into the face stimulating the production of collagen and elastin. Results: Improves the skin’s overall glow, volume and elasticity lasting from six to 12 months.

would have the time set back for them as far as their look is concerned, without going through the whole burden that invasive procedure would entail.

What are the most popular non-invasive beauty treatments? The most popular non-invasive treatments include thread lifting, Botox, fillers, whether hyaluronic acid fillers or the patient’s own fat, peeling whether using lasers or chemical peeling, radiofrequency, mesotherapy, and PRP as well as facial cleansing and skincare treatments.

What are the benefits of opting for non-invasive treatments? The benefits of going for a noninvasive treatment is saving time as less downtime is needed than an invasive procedure, cost savings, no general anaesthesia and avoiding the presence of any wound or scar while, at the

same time, enjoying a youthful look and postponing the need for any surgical intervention for many years.

How do you hope to help your clients at your clinic? The best thing we do for our patients is that we are honest with them. Many times we deny them procedures just because we know that it’s not needed or they’re not going to benefit from it. It is our duty to guide our patients. Patients are coming to us seeking advice and they are going to get an honest one. The role of plastic surgery is not just to make changes in the way a patient looks, rather it is to improve on the way a patient looks. If we don’t think what the patient is asking for is going to enhance on her beauty then we have to explain to the patient that this procedure is not appropriate for her. This honest advice is what we have been striving to provide our patients with for the past 21 years of practice and all our patients appreciate it.

Where do you see the beauty industry in the future and what role is social media playing in this? Indeed. The spread of social media with its huge content of photos and videos has put so much emphasis on the look of the person. People are more aware of the way they look, first for self-satisfaction, and also for how they are going to be seen by other people, by their friends, or in their communities; so they tend to look their best. Of course, this has created and will keep creating an increased demand for plastic surgery and beauty services. Consequently, it is very important for patients to seek the advice of experts and adequately trained and licensed professionals in the field.

For more information visit drkayleclinic.com.

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C O M P I L E D BY: O L I V I A M O R R I S

The Beauty Hero

Incredible women discuss their hero beauty products and how they define beauty

SARA TAMIMI

FOUNDER OF SARA TAMIMI @saratamimiofficial If you had to choose one – what is your absolute hero beauty product? I’m a lip balm addict. This Sugar Rosé Lip Balm Sunscreen feels good on the lips, with long-lasting moisture. ‘Icon’ is my favourite colour, it is a perfect hue for a natural healthy look, a great quick transformation tool How do you define beauty? Beauty is a reflection of your acts and thoughts. Spreading love with a smile results in happiness that shines. Pure intentions with positivity glows on the face.

ZAHRA LYLA KHALIL Charlotte’s Magic Cream 50ml Dhs420 Charlotte Tilbury

SAI FERRERA CONTENT CREATOR @saiferrera If you had to choose one – what is your absolute hero beauty product? Charlotte Tilbury’s Magic Cream is a product I swear by!

I have always struggled with my skin and I tried so many moisturizers – from organic to water-based beauty products, you name it! This one is the only one that delivered – it truly is magic.

How do you define beauty? The idea of beauty is always shifting and we are so much more inclusive and our generation more enlight-

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ened. What we find attractive is highly influenced by the media and where we are geographically and that is why physical beauty is subjective. But one thing that remains constant regardless of these factors is something skin-deep. Beauty to me is when you can look at yourself in the mirror and embrace all that you are, when you live with integrity and in alignment of your values. Beauty is peace of mind. Beauty is self-compassion and acceptance. Beauty is happiness.

FOUNDER & CREATIVE DIRECTOR OF THE OTHER AGENCY @zahralyla If you had to choose one – what is your absolute hero beauty product? If I had to choose one hero beauty product, it would have to be the La Roche-Posay Effaclar Duo+. It has helped my pigmentation disappear and keep acne at bay. I buy this product in bulk and use it every day. It has never failed me! In terms of makeup, my hero product is concealer – I never leave the house without it. I have a collection of concealers I love like Tarte’s Shape Tape, Giorgio Armani’s Power Fabric and Nars’ Radiant Creamy Concealer.

How do you define beauty? I truly believe that real beauty comes from within. If you are genuinely a good person, it will radiate from your skin. Beauty products and treatments just enhance that authentic beauty one possesses.

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OUMAYMA ELBOUMESHOULI ENTREPRENEUR & CONTENT CREATOR @oumaymaboumeshouli

If you had to choose one – what is your absolute hero beauty product? Everything hydrating and moisturized. I’m obsessed with tinted moisturizer, I use those on a daily basis instead of foundation. Same goes for hydrating mists. I’m obsessed with the Hydrating Floral Essences mist from Tata Harper.

How do you define beauty? Feeling comfortable in your skin and being healthy. Beauty is not only the outside but also the inside. It has so many definitions for me. Taking care of your body is one of the most important definitions to me.

NINA UBHI

MAKEUP ARTIST & FOUNDER OF NINA UBHI COSMETICS @ninaubhi If you had to choose one – what is your absolute hero beauty product? My hero beauty product has to be the Lancer Caviar Lime Acid Peel. It’s literally what every person needs as part of their skincare regime! It transforms your skin overnight. I use this as an overnight treatment when I have a special event the next day and need my skin looking its best.

How do you define beauty? You can throw the rule book out when it comes to beauty!

Beauty is in the eyes because you see years of emotion and stories, yet I also find beauty in compassion amongst so many other attributes that are not external. To me, a beautiful person starts with what’s on the inside.

Hydrating Floral Essence Dhs420 Tata Harper available at ounass.ae; Good Genes All-In-One Lactic Acid Treatment Dhs330 Sunday Riley available at sephora.ae

SAIRA FARHAT CONTENT CREATOR @fashky

If you had to choose one – what is your absolute hero beauty product? Apart from professional skin boosters which I wholeheartedly love, my favourite at-home beauty product has to be Good Genes from Sunday Riley. Regular use of lactic acid does wonders to dark spots and gives the most amazing glow – I love a good glow.

How do you define beauty? Beauty is from the inside out, as cliché as that sounds.

Feeling amazing on the inside shows on the outside. A great diet, regular exercise, great company, self-care and a positive attitude.

JULIE LEMKE

HOLISTIC MEDICAL ESTHETICIAN & FOUNDER OF HER SKIN STUDIO @herskinstudio If you had to choose one – what is your absolute hero beauty product? If I ultimately had to choose one hero beauty product – I would grab my all-time favourite facial cleanser –

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the phenomenal iS Clinical Cleansing Complex. I have fallen so much in love with this product and I honestly cannot praise this particular facial cleanser enough. The results are incredible, and it literally fixes every little imbalance you may have on your skin. It is safe for all skin types and all ages!

How would you define beauty? Beauty to me is about honouring your own true self and being comfortable in your own skin. It may seem like a pretty simple thing, but it’s not.

Beauty is very powerful! To me, beauty is not necessarily defined by your cheekbones or the size of your features, it goes so much deeper - if you feel good you look good. When you understand your own beauty, that is when the magic happens.

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WORDS: SARAH JOSEPH

with a scientifically tested and proven unique Hyperbaric Oxygen Therapy (HBOT) protocol – to activate the body’s self-regeneration processes. The 12-week programme begins with a comprehensive and in-depth assessment to evaluate individual biological function and create a complete health profile of the client. The results of these assessments are then used to develop a strategically tailored, client-specific treatment plan, which includes highly specialized HBOT sessions, combined with a unique cognitive programme, as well as physical training and nutritional coaching. Upon completion of the programme, the client will repeat the exact same medical assessment in order to measure and demonstrate the improvements accurately.

Which factors escalate the aging process? There are many known factors that affect the aging process like genetics, lifestyle, stress, diet, sleep and exercise. A key factor however, which is what we focus on at Aviv Clinics – is oxygen and energy generation at the brain, body tissues and cellular level. Several components are essential for our bodies to function optimally. Oxygen is one such vital component.

Oxygen is breathed in and transported to vital tissues by red blood cells. It is delivered to our cells which use the oxygen to supply us with energy to carry out functions including memory, attention, information processing, coordination, exercise, and healing of damaged tissues. As we age, our bodies undergo changes that make the transportation of oxygen through the blood vessels less effective. Our blood vessels become narrower; a process called atherosclerosis, which limits transportation of oxygen through our red blood cells.

How do you approach age reversal? We noticed that a lot of the decline caused by the aging process can be attributed to oxygen delivery or the lack of it. Over time, our bodies become less efficient at channeling oxygen to organs and this deprives them of the supply of oxygen essential to keep them performing at their peak. This is why we start to notice our mind and body “slowing down” with age.

Our latest clinical trial published in the peer-reviewed scientific medical journal Aging – proved for the first time in humans the beneficial effects of our HBOT protocol in reversing aging at a cellular level. The treatment works to improve both the physical and mental decline associated with aging by using our scientifically tested Hyperbaric Oxygen Therapy (HBOT) treatment protocol to tackle this lack of oxygen.

This involves breathing 100% pure oxygen How did you approach defining the medical in a pressure-controlled room, and fluctuprogramme at Aviv Clinic? We’ve seen great ating oxygen levels at a certain interval to strides and achievements in age-related increase the levels of oxygen in blood tissue research and medicine. The average life and activate the body’s self-regeneration expectancy is not what it used to be, say, processes. We also discovered that while a century ago. Now, we are looking at how in the hyperbaric suite, your mind is able to extend ‘health-span’ – the period of life to do more things at once. This led to the spent in good health, free from the chronic development of our cognitive training prodiseases and disabilities of aging. gramme, which is specifically designed for At Aviv Clinics, we look at aging and the those undergoing hyperbaric oxygen treatassociated decline as a disease that can be ments. Used in combination with HBOT, it treated. Not only to slow down the decline improves memory, focus, processing speed, of the brain and the body, but to actually attention, executive function, and more. reverse some aspects of it, such as improvDuring the treatment, the body returns to ing the brain functionality and physical perregenerative levels similar to childhood, formance while increasing the health-span. making the mind and body more receptive The Aviv Medical Program is a treatment –

Fighting Time What do the first 30 mins of the day look like, your morning routine? As a physician and Director of the Sagol Center for Hyperbaric medicine and Head of Nephrology, the first 30 minutes of my day is usually spent assessing if there are any urgencies at the hospital. Soon after that, I go to the gym for a 10km run before heading to the hospital.

How do you define aging? In simple terms, aging is just growing older. From a biological perspective, aging is when body functions start to slow down, resulting in a decline in mental and physical performance. This is because the body becomes less efficient at utilizing oxygen and generating energy. The most obvious signs, and usually the first to be noticed, is a decline in physical abilities – things like lack of energy, weight gain, reduced stamina and issues with sleep. This is because our bodies lose muscle mass and power, we also gain more fat tissue; and lung capacity and cardiac function decreases, making it harder to keep fit. Even our nerve conduction decreases, making muscles less responsive. Although not immediately noticeable, we also start to see changes in cognitive performance like trouble recalling things, remembering words, sustaining attention, solving problems, and multitasking.

Aging, with its related functional decline was thought to be an inevitable process.

However, today, it is possible to target aging as a disease that can be treated.

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Renowned physician Prof. Shai Efrati shares the secret to fighting time and defining a programme at Aviv Clinics that reverses the aging process

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to therapy and training, and resulting in both physical and cognitive improvements.

Do you define a bespoke service per client and does this adapt over time? Absolutely, no two people age in exactly the same way, and this is where our rigorous assessment comes into play. In order to meet each of our client individual needs, we start the programme with the most comprehensive assessments to evaluate each clients’ health picture. Not only does this provide a comprehensive report of physical and cognitive health, it also allows our team of expert physicians to develop a cognitive practice, fitness and nutrition plan that’s personalised and tailored. A client of Aviv is a client for life, we continue to monitor our clients long after the Aviv Program has ended through the Aviv smart watch, and we continue to send periodic updates on a variety of health and wellness issues.

Could you tell us about the Aviv HBOT suite?

Our HBOT suites are custom-built by the world-leading provider of hyperbaric equipment, Fink Engineering, and are among the

largest and most sophisticated worldwide. In fact, our clients say the HBOT suite experience is not unlike an airline business class cabin – it’s comfortable and sophisticated with it also being pressurized in the same way an aircraft is. While in the suite, clients receive a tablet on which they carry out a series of mental exercises, as part of their personalized cognitive training programme. This is used to maximize the effects of our patented cognitive training programme, and give clients access to a wide variety of engaging content from the comfort of your seat. quality water is essential in keeping the In terms of beauty inside out – what should body functioning properly. we be eating or avoiding to optimize results?

Everybody ages differently, therefore nutriThis is ‘The Beauty Issue’ – what does beauty tional needs differ from person to person. mean to you? Beauty to me relates to mainThat’s why all our clients work with nutritaining peak functioning of our body and tionists to develop a personal nutritional minds. Both our bodies and minds are incredplan. That being said, a low carbs & sugar ible machines that can perform an unbelievnutritional plan is usually recommended to able number of functions that we often take for maintain healthy body function. granted in our everyday lives. Until one or more of them are compromised, we don’t even notice How important is hydration and the quality them. To be able to maintain our physical and of water you drink to fighting the aging promental functions at their most optimal, and to cess? Hydration is important for everyone reverse the aging process of both in order to do – both young and old. Drinking the rethat, is what epitomises beauty for us. quired amount of water and of course good

“Beauty relates to maintaining peak functioning of our body and mind.”

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WORDS: OLIVIA MORRIS

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Simplicity is happiness for Chopards’s Brand Ambassador, Julia Roberts. “The sunrise,” cites Roberts as she discusses the joys of simple things. Leading Chopard’s latest Happy Diamonds campaign, Roberts creates the perfect synergy between the jewellery house’s fine craftsmanship and her positive energy. As part of the campaign, the Oscar-winning actress discusses her key to happiness: “Be kind to others; surround yourself with loving, kind, compassionate people; and kissing, followed by dancing as a close second,” she shares.

In an exuberant film directed by the youthful Xavier Dolan, Roberts’ jubilant spirit is highlighted, and where extraordinary Chopard craftsmanship meets the vibrant nature of diamonds while exploring the Joie de Vivre or better known as the free-

IMAGES: SHAYNE LAVERDIÈRE

Central to Chopard’s next campaign is happiness, along with Julia Roberts’ infectious smile

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spirited charm. Taking inspiration from the golden ratio symmetry, the 33mm-diameter case of the Happy Sport embodies the characteristics of aesthetic harmony featuring the legendary dancing diamonds, which are an ode to the Maison’s successful watchmaking story back in 1993 as it captured the spirit of the era by devising a sports watch for women. As this piece of history makes a comeback, it reciprocates nature through its intricacy, the Happy Sport The First is the rebirth of the 1993 icon. The rebirth of the exquisite piece, showcases the timelessness of the jewellery house, something Roberts also believes to be true.

“Chopard just represents this timeless idea of elegance and sparkle and being ladylike,” Roberts shares in her ‘Happy Talk’ with the brand “You kind of think: ‘When I

grow up I want to be having a great time and wearing watches and earrings by Chopard… and now look at me, I’m all grown up!’”

Caroline Scheufele, Co-President and Artistic Director of Chopard, was the mastermind behind the short film which captures the liberating aspirations. She was also the creator of the 1993 innovative alliance between steel and diamonds.

After nearly three decades, the latest release pays homage to this first icon. Back in 1993, Scheufele “wanted a watch that I

For more information on Chopard’s latest release visit chopard.com

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could wear all day long: at the gym, in the office or for a dinner in town.” Hence, she created the Happy Sport, which continues to be a longstanding piece of the brand.

While deploying irresistible energy through the film, the audience is sure to be inspired by the jeweller’s work of art and the jewellery house’s endearing commitment to be on a constant quest for harmony.

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The Pad

The coolest finds for a clean space WORDS & STYLING: AMY SESSIONS

Wassily™ Chair by Marcel Breuer 1925 Dhs10,625 available at Knoll

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Bookstand – Clear Dhs370 Assouline available at AMARA

From top: Large Arc Floor Lamp by Gepo Amsterdam, 1960s Dhs5,740 available at 1stdibs.com; Martinelli Luce Cobra table lamp, white Dhs3,160 available at finnishdesignshop.com

From left: MALM Bed frame Dhs845 Ikea; Helmut Newton: Autobiography Dhs87 available at desertcart.ae; New York by New York Book Dhs970 Assouline available at AMARA; USM Nightstand P2 Storage System Dhs3,530 per piece available at 1stdibs.com

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WORDS & STYLING: AMY SESSIONS

The Beauty of Ceylon AMAN, superlative in every sense

WHAT TO PACK

Whether you prefer contemporary or colonial, Sri Lanka is the perfect destination to unwind and explore.

Amanwella Sitting alongside Sri Lanka’s sun-drenched south coast, amongst lush jungle, Amanwella is a contemporary beach retreat with an attention to detail in terms of service and aesthetics that is unlikely to be surpassed. A private beach, infinity pool, coconut palms and revered temples reveal themselves leaving you in awe, ensuring you’ll want to return.

THE MUST-DO: A leopard safari at Yala National Park

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From top: Zulu rancher Dhs475 Lack of Color; Archive Silk shirt Dhs1,353 Equipment; Cotton-twill tapered pants Dhs1,300 Rag & Bone; Suede sandals Dhs747 Porte & Paire exclusively available at NET-A-PORTER

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Amangalla Amangalla lies within the ramparts of Sri Lanka’s 17thcentury Galle Fort, a Unesco World Heritage Site. Offering views of the Fort and harbour on one side and the hotel’s lush gardens and swimming pool on the other, the historic residence presents lofty-ceilinged suites, elegant fine dining and a tranquil spa complex known as The Baths.

THE MUST-DO: Try the crab curry – otherworldly.

WHAT TO PACK

From top: Aviator sunglasses Dhs1,390 Bottega Veneta; Silk-satin gown Dhs2,720 Michael Lo Sordo exclusively available at NET-A-PORTER; Metallic leather sandals Dhs747 Porte & Paire exclusively available at NET-A-PORTER; The Pouch clutch Dhs13,030 Bottega Veneta

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WORDS: OLIVIA MORRIS

The Wanderlust Exceptional spas for optimal beauty inside and out 96 emirateswoman.com

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Previous pages: Clinique La Prairie, Switzerland; Below: GOCO Spa at Daios Cove, Crete, Greece; Right: Anne Semonin Spa, Tbilisi, Georgia; Espa Life at The Corinthia London, UK

Clinique La Prairie, Switzerland

Clinique La Prairie is located on the impressive shoreline of Lake Geneva. The awardwinning spa-clinic champions beauty from the inside out, an approach they have driven since 1931. With the clinic being led by 50 medical specialists alongside a team of holistic experts, Clinique La Prairie uses innovative science and technology to create one-of-a-kind treatments which revitalize and rejuvenate clients.

THE HERO TREATMENT

The Cellular Perfecting Lift, using exclusively Swiss Perfection products, provides a natural and visible lift that improves the skin’s firmness. It also promotes cellular renewal, which smooths out wrinkles and fine lines, giving the skin an overall new lease of life.

For more information visit cliniquelaprairie.com/en

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Shiseido Spa Milan at the Excelsior Hotel Gallia, Milan, Italy

The Shiseido Spa Milan combines Western and Eastern traditions with the Shiseido experience, in a luxurious union of modern techniques and advanced treatments.

THE HERO TREATMENT

The Hydro-Perfecting Facial focuses on hydration and prevention. The treatment will breathe new life into your skin with an intensive hydrating facial which helps to nurture and protect against environmental damage.

For more information visit marriott.com Anne Semonin Spa, Tbilisi, Georgia

Luxury French beauty brand Anne Semonin has championed beauty care for over 30 years and the brandʼs eponymous spa

in Tbilisi, Georgia ensures all of their treatments give optimum results. Combining aromatic essential oils, trace elements, and marine ingredients with a French touch, treatments are tailormade to individuals which ensure to give outstanding results in a luxurious setting.

THE HERO TREATMENT

One of the spa’s signature treatments is Experience Anne Semonin Face, Eyes and Décolleté Treatment which plumps and rejuvenates the skin in 90 minutes using an array for hero products from the brand.

For more information visit annesemoninspa.ge/en

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GOCO Spa at Daios Cove, Crete, Greece

This five-star resort in Agios Nikolaos, Crete houses the luxury GOCO Spa where guests can immerse themselves in a world of pure relaxation.

THE HERO TREATMENT

GOCO Spa’s signature treatment is the Dramatic Healing Skin Care treatment by renowned brand 111SKIN. Designed to provide full-body skin healing and rejuvenation, the treatment features a customized body massage to rebalance the skin, followed by a facial with 111SKIN’s clinicalgrade Dramatic Healing Serum.

For more information visit daioscovecrete.com/spa-wellness Guerlain Spa One&Only The Palm, Dubai

Arabian rituals are infused with French beauty at this spa – the only Guerlain Spa in the UAE.

THE HERO TREATMENT

Available exclusively in the region, opt for the Désert D’Orient treatment which involves a Silk Indulgence Milk Scrub, Guerlain body wrap and steam room for skin purification and detoxification. Finally enjoy a massage which uses one of the four Guerlain scented Massage Elixirs.

For more information visit oneandonlyresorts.com/the-palm Espa Life at The Corinthia London, UK

Exclusively reap the benefits of Dr. Barbara Sturm’s groundbreaking non-surgical anti-ageing treatments at the Corinthia London.

THE HERO TREATMENT

IMAGES: SUPPLIED

The Brightening Facial decreases hyperpigmentation and gently brightens the skin using natural brightening ingredients while combatting the oxidative stresses that cause premature ageing and dark spots.

For more information visit espalifeatcorinthia.com

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The Beauty of Opulence Monther Darwish, Managing Director at Palazzo Versace Dubai and Founder of Palazzo Hospitality discusses the Neoclassic references that drive clients to return WORDS: SARAH JOSEPH

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What do the first 30 minutes of your day look like, your morning routine? I don’t have an exact morning routine as each day is so different. On a typical day, however, I usually wake up to reading the property’s morning reports before having a quick catch up with the management team.

The Versace DNA is felt throughout the hotelhow long did this process take to build? Palazzo Versace Dubai is a detailed property that thoroughly embodies the brand’s DNA. Each corner of the hotel reflects the true essence of the Versace brand, from the dining venues that are tributes to Versace’s signature works, to the property’s interiors adorned with Versace fashion sketches and emblematic designs, the property is a testament to the brand’s storied heritage. The hotel group’s utmost priority was that the property reflect the Versace lifestyle which is bold, one-of-a-kind, and luxurious. ENSHAA is the development firm for the hotel, and the board’s goal was to have guests feeling like they’ve landed on a fashion runway straight out of Milan. Luxury was to be integrated in every part of the experience, be it while lounging by the pool or while dining at the restaurants. Every aspect of the

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hotel was created with minute attention to detail, from the architecture and interior design to the overall guest experience. For the property to be experienced in the best way possible, a top-notch team of hospitality experts were required to ensure guests have an unforgettable stay.

Everything including the china and furnishings is printed, how do you ensure everything stays on brand on a daily basis? Each team member is a guardian of the brand, from housekeeping to marketing or front office, Palazzo Versace Dubai is helmed by a team of experts. All team members are briefed on the many brand standards that we follow, reinforced by detailed trainings and team development to ensure that these parameters are met and respected at all times.

IMAGE: SUPPLIED

Do you have a high client retention rate and do you see a trend in clients visiting from specific corners of the globe? Despite the pandemic, we are proud to say that our returning guest rate has only grown over time. Over the past few years, we have managed to build a great community of guests who love Dubai and love staying at Palazzo Versace thanks to the tailor-made experience, attention to detail and top-notch service that we pride ourselves in. There are a plethora of reasons why people return to Palazzo Versace Dubai, the warmth of the team, the quality of service and the experience overall is unmatched.

What key aspects make the Palazzo Versace a truly unique experience? Although Dubai is one of the most diverse cities in the world in terms of hotel offerings and tourism experi-

ences, Palazzo Versace Dubai remains unlike any other property. The hotel’s strong identity, its opulence, luxury offering, and super adaptable team provides guests with a lifetime of memories. In Dubai, the property remains unique thanks to its strong ties with the fashion brand, providing a location that leaves guests feeling like they’ve flown to Milan for the latest fashion week. The food, the amenities and everything immerses guests in an unparalleled bubble of the finest luxury.

How has the hotel industry had to adapt over the last year and what changes have you implemented? Needless to say, the hospitality industry was among the hardest hit by the pandemic. While February 2020 announced a promising year, March 2020 hit us like a hard wake up call to reality. It was challeng-

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ing to keep our doors open with only 5 per cent occupancy. Yet during this down time, as a team we worked together to improve sanitation protocols at all levels and to communicate continuously with guests through social platforms. We never let our guests down and ensured they stayed informed on how we were preparing to welcome them back when the time permitted. Since we worked overtime to remain on top, we experienced an amazing turnaround once restrictions were lifted – occupancy was at an all-time high and the summer months were highlighted by a rise in local travel and numerous staycation offerings that worked better than ever.

What’s the best piece of business advice you’ve received? The best piece of business advice I’ve ever received is to turn challenges into opportunities. This advice has become even more relevant in light of the pandemic, a time when hoteliers have been forced to adapt and transition in the safest ways possible.

Maintaining a hotel business in times like these, faced with industry-wide restrictions, was very difficult. However, as a team we managed to turn these challenges into business opportunities, allowing us to reach targets, surpass goals and maintain our budgets.

What advice would you give to your younger self? I’d tell myself to never let a day pass without having an achievement. Achievements can change depending on the day – on a bad day, an achievement could be just getting out of bed, other days it’s rewarding a hard-working member of the team or achieving a personal goal. Every day we should strive for something to look forward to.

Tell us about the spa and the signature treatments you offer? The SPA at Palazzo Versace Dubai offers all kinds of body and face treatments complemented by luxury wellness brands. One of our newest additions to The SPA includes the Amber Essence massage, which happens to be one of my personal favourites. The treatment is a super relaxing massage using an Amber-scented candle by Moroccan brand marocMaroc that hydrates and comforts the skin instantaneously.

This is ‘The Beauty Issue’ – what does beauty mean to you? Beauty to me is all about selfcare and balance. We feel the most beautiful when we take care of ourselves, be it internally or externally. Balance is also key, the beauty of life comes by knowing how to keep ourselves balanced, to best serve ourselves and our community.

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Natural Beauty

IMAGES: SUPPLIED

Founder of GO FLOWER, Benn Davey discusses the beauty of simplicity What do the first 30 mins of the day look like, your morning routine? For me these precious minutes can make or break the day.

I’m lucky enough to wake up next to fresh flowers most mornings and currently it is Peonies. On a good day I’ll have a glass of water and a coffee, followed by a brisk walk with my dogs Hugo and Cooper. A morning stroll before the sun rises, sets the tone for the day and helps to focus on priorities for GO FLOWER. This can include preparing for events for one of the beautiful brands we work with or planning our next collection.

We drop a new collection every month and May has welcomed THE NUDE, JUNGLE FEVER and DESERT ROSE. On a bad day I’ll reach for my phone as soon as I open my eyes, and a “quick scroll” can eat up those 30 minutes.

How did you initially enter floristry? I could see the industry needed to be disrupted and felt there was room to offer a new kind of elegance in flowers. I found premium single variety flowers offered more elegance and sophistication than a traditional mixed flower bouquet, and often purchasing single variety flowers from a florist was either not possible or very expensive.

Tell us about GO FLOWER’s DNA and how you launched the business? GO FLOWER was started to disrupt a traditional flower industry. We are proud to say that our flowers are days fresher than those which can be purchased in a shop or supermarket. Our flowers are delivered within hours of landing in the UAE and our customers get to enjoy the flowers from bud to bloom over a much longer period of time than what is usually possible.

What have been the biggest challenges to date since launching and how did you overcome them? Being focused on the longevity of fresh flowers whilst needing to deliver

perishable goods comes with its challenges as you may expect. When we started the business, it was challenging to balance wasting flowers that were past our days fresher guarantee. We overcame this by gifting our regular customers thank you flowers when we had any surplus. We try to focus on zero waste so this was a great way to make our customers happy and reduce any waste.

Have you had any mentors in business? The UAE has a very supportive and inspirational community of entrepreneurs with great values that have really inspired me, I’m amazed at how generous people are in the UAE with sharing their journeys, lessons and values.

So, although, I don’t have a mentor my business is certainly influenced by those around me whether that be people I follow on Instagram or friends and clients.

What’s the best piece of business advice you’ve received? I think it’s important to have an idea of what you are trying to achieve personally when starting a business.

Are you looking for a lifestyle business that pays you a salary or are you looking to build a global brand for example. If it is the latter you need to be prepared to make sacrifices on your personal time and be happy in doing so to benefit your business.

Where do you take inspiration from and how do you select flowers? My inspiration is led

by Interiors and what will look beautiful in any home. I’ve always wanted GO FLOWER florals to integrate into the home environment unlike a bouquet that is a lovely surprise at the door but then looks out of place in the home. So, if it does not look simply perfect and elegant in an interior setting we will not select it for one of our collections.

Which flowers are the hardiest in this environment of heat and air-conditioning? Flowers are hardier then you think and a flower

LIFESTYLE

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that may look wilted actually just needs a little love and care. Caring for your flowers is so important for long life in any conditions and will allow you to enjoy them for as long as possible. Protea, Celusia, Anthurium, Lisianthus are some of the hardiest flowers we sell on go flower.ae currently and will last you at least ten days.

Have you created any bespoke pieces for clients or events to date? Wow, where do I start.

We’ve been so lucky to be embraced by the fashion and lifestyle community. I think this has come from the need of better quality and elegance at an affordable price. A recent event saw GO FLOWER create an Italian garden at Concrete in Alserkal Avenue for a Luxury Italian Brand. We craned in 300-year-old 7 metre Olive trees and created beautiful wild flower arrangements. The team worked so hard and we reached new heights with what was possible with event flowers.

What’s the best bouquet to send that suits everyone? The seasons best will always bring you the best quality and beauty. Currently Peonies are the seasons best and are an absolute show stopper, we have four colours; Flamant, Fraise, Frambois and Blanche with next month bringing Hydrangeas from Holland.

Which accounts do you follow on Instagram for inspiration? @SteveCordony an Australian Interior Designer who uses single variety flowers grown in his garden. So many incredible women; @rimazahran @Miriamabadi @roseminsworld @omairaofficial @raniaelkhatib @ruthbradley to name only a few but wow there are some incredible women in the UAE with some incredible life lessons so lean in and follow.

This is ‘The Beauty Issue’ – what does beauty mean to you? I see beauty in love. When someone is loving, is loved, or loves something. That is what beauty means to me.

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THE DIRECTORY

All Brandon Maxwell SS21

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