THE INSPIRATION WORDS: AMY SESSIONS
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How do you spend the first 30 minutes of your day? My morning routine is checking on my girls then my pending messages, get dressed, have a cup of coffee and leave for work. What is at the heart of Sharjah Ladies Club, the values and the vision? Our vision is to be one of the UAE’s leading ladies’ clubs and to inspire the modern woman. Our core values and beliefs are: Leadership, Creativity and Innovation, Privacy and Safety, Quality and Excellence, Customer Satisfaction and Teamwork. How does your role play a part in supporting and empowering women? By creating a safe and secure space where women and children can develop their skills and gain new ones. Also, by providing a nurturing environment for women to express themselves through the various programmes and activities they can safely enjoy at SLC, as well as empowering women by providing them with the right tools for learning and growing and becoming independent. When you choose a strategic partner, what goals do you make sure they support? We have a number of partnerships with organizations like Friends of Cancer Patients, Sharjah Business Women Council, Sharjah Women Sports and Sharjah Humanitarian City as well as many others. Each one supports our different goals like empowering women, creating health awareness and
helping them overcome any challenges. At Emirates Woman we champion incredible women – many of whom are launching their own businesses. Have you witnessed the growth of Emirati women through starting their own businesses or brands? Yes, the growth of Emirati entrepreneurs has been phenomenal and it’s still on the rise. The UAE offers great potential opportunities by supporting & encouraging them through innovative ideas and advance skills. How has SLC changed their events calendar after COVID-19 and have you done anything differently to cater to your clients? SLC has a lot of different events and activities on a yearly basis and in order to cater to our clients and audiences, we carried on our events virtually since COVID-19 started. After making sure our clients and staff are safe and the appropriate precautionary measures are in place, we started having actual events with limited capacities. What experiences have you gained on your journey to becoming the General Director of SLC? How do these experiences help you now? The lessons I’ve learnt throughout my work journey are vast, but I can highlight some valuable ones when it comes to business. As a leader you have to always keep up to date in your field. Training of teams and strategy is also key. Sometimes it is required to take risks or make quick decisions, but
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Khawla Al Serkal, Director General at Sharjah Ladies Club is an inspiration to many. Supporting women to grow both personally and professionally, we discuss the importance of values and strategy in growing the next icon
F E AT U R E
8/31/21 3:17 PM
