WORDS: AMY SESSIONS
Where Icons Are Made StudioRepublik is an immersive, state-of-the-art environment where you can optimize mind & body
How did the concept of StudioRepublik come about, and how does it differ from founding location FitRepublik? FitRepublik has made its name as a place that brings ‘Power to the People’ – where anyone can belong and be strong. On this promise, it has built an exceptionally diverse customer base – from all ends of the spectrum in terms of age as well as from keen amateur fitness enthusiasts to semi-pro and professional athletes. We wanted to create a space that was inviting, not
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cold. Empowering, not clinical. Aspirational, not just functional. Elite, but not elitist. The result is a place that is entirely original and yet instantly feels like home. A space buzzing with diverse programs run by world-class craftsmen across two platforms: The Podium and The Arena. As we refined our model, we realized that we’re defined by our values – the values that guide us, the values that drive our members rather than by a physical place or a specific offering, which meant that
FitRepublik was just a launchpad of many possible worlds. StudioRepublik is the newest member of the Republik family. It follows the same values, standards and mission, but with three new platforms: The Stage, The Arena, and The Lab. Each facility caters to a specific community and yet actually complements each other in the entire offering. What would you describe as the core values/ DNA of StudioRepublik? We only do what works for the community and the company.
LIFESTYLE
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