An Authentic Approach
WORDS: SARAH JOSEPH
What do the first 30 minutes of your day look like, your morning routine? I start my mornings very early. I have three kids so setting aside time for myself is definitely an important part of my day. The first thing I do is make a cup of coffee, I then sit by the window and recite my prayers. To me, this is the most calming form of meditation and gives me a great start to the day. Can you expand on your career highlights to date and how integrity has helped you get there? I would say the biggest highlight of my career has been witnessing the development and growth of our homegrown brands. Rather than franchising, we’ve focused on zooming in on creating homegrown brands, which allows us to have control over every
98 emirateswoman.com
EW_042022_P98-99_Mouza Alabbar.indd 98
aspect of the business and customer experience. I would say integrity has played a huge role in our success, as it is a part of everything we do. By being authentic and showing integrity, people are truly able to resonate with not only the brand, but the people behind it. All your brands ensure that customers remain at the heart of it, how do you constantly strive for next level service when it comes to clients? I truly believe that the key to success is being detail oriented, and this is something we’ve strived to achieve with each of our brands. We have put an immense amount of time and thought into each and every aspect with details as fine as the feeling clients will have when sitting in the chairs in our boutique, to the overall customer journey, store offering, interior design, and location. We have also worked extremely hard with product development, to create flavours, and textures that are unique to our brand. When making decisions, my first thought is always my clients. My team and I work very hard to ensure that I provide everything they could want, and more in order to offer an elevated experience every step of the way.
IMAGES: SUPPLIED
Mouza Alabbar, Co-founder of Alabbar Enterprises, is on a mission to empower women in the region
LIFESTYLE
3/29/22 12:49 PM
