MOTOREX Magazine Nr. 100 / 2013 EN

O lo I DECEMBER 2013 I www.motorex.com

Report

10

Endurance racing:

THE LEGEND OF LE MANS What’s new

6

HTFs New heat transfer fluids.

MOTOR OIL

8

NEXUS FE SAE 5W/30 Multitalented and economical.

inside

16

MOTOREX Magazine Varied and informative for the 100th time.

TRIPLE swiss CHAMPION

In 2013, readers of „auto -illustrierte“ voted us best brand in the lubricants category once again. And just as in 2011 and 2012, MOTOREX is right up there at the top of the podium.

It‘s a compliment for which we‘d like to offer our sincere thanks. And an incentive for us to make our engine oil even better. Giving you more protection for your engine, even lower fuel consumption and even fewer emissions. More information at: www.motorex.com

contents

editorial

news 4

News at and about MOTOREX

WHAT’S NEW

6

MOTOREX heat transfer fluids

A CONVEYOR BELT FOR IDEAS

MOTOR OIL

8 Versatile and economical:

Dear customers, partners, and employees,

MOTOREX NEXUS FE SAE 5W/30

dear readers

REPORT

In your hands you hold the 100th issue of MOTOREX Magazine. That’s some-

10 The legend of the Le Mans endurance race

thing to be proud of. While gathering the first submissions 32 years ago, we found ourselves taken aback at our own audacity. Would we succeed in designing what was then an eight-page publication so people would actually read it? Would we always be able to find things to write about that would interest our customers and be appropriate for MOTOREX? This anniversary issue lays any doubts we may have had then to rest for good. The

AUSTRIA

number of pages has grown to 24, there is more color, and we now reach

14 The perfect manufacturing solution

customers in four languages. The editorial team has a varied palette of sub-

from Metzler GmbH & Co KG, Austria

jects to choose from for each issue. We are especially pleased at the high return rate of reply cards – people are actually reading MOTOREX Magazine!

Inside

16

MOTOREX Magazine: variety, for the 100 time

Thank you! th

As a Swiss family company, our commitment to manageable, sustainable growth at home and abroad is inscribed on our green banner. As always, we intend to keep funding our own growth and remain independent, unique, and authentic. But our circumstances have not become easier. There are

PRODUCTION

many factors – the world economy, enormous government debts – that we have no control over. But, fortunately, a business deals with people, and that’s

18 The new generation of mixers

an area where we can do a lot to stand out from the competition, economic

difficulties notwithstanding. That’s why we invest in our employees, our

PRACTICE

customers, and our partners. The satisfaction is mutual, and we are always

20 COLOR sprays, the fast pros

grateful for every order we receive because it helps us not only hold on to the jobs we already have, but also create new ones.

“We know what we want, we know what we’re doing, and we know how to do what we do.”

NORDIC 21 Karlshamn Express, Sweden

BOX

Peter Regenass-Bucher

22 Did you know…/Comic

Chairman of the Board, BUCHER AG LANGENTHAL

IMPRESSUM Editor: BUCHER AG Langenthal I MOTOREX Lubrication I Bern-Zürich-Strasse 31 I CH-4901 Langenthal I Tel. +41 (0)62 919 75 75 I Fax +41 (0)62 919 75 95 I Customer

service by phone. Advice and problem solving also in German, French and Italian I Overall responsibility for content: Manuel Gerber, Head of Marketing I Language versions: Published in German, English, French and Swedish. I Total print run: 56,000 copies I Design, redaction and art direction: AESCHLIMANN, Advertising Concepts and PR GmbH, Muri/Berne I Translation: BMP Translations AG, Basel I Graphics and prepress: Burki & Scherer AG, Oftringen I Printing: Merkur Druck AG, Langenthal I Text contributions may be used when source is indicated. I Cover photo: Natacha Gachnang/Le Mans 2013 – Photo: Vision Sport Agency I MOTOREX® and all employed product names are internationally protected trade marks. I No responsibility is accepted for printing errors or changes in the technical data.

motorex Magazine 100

I december 2013

3

news

Photo: Husqvarna

motorex in the

RIEDER MESSE: A FAVORITE WITH THE PUBLIC The Rieder Messe in the Upper Austria region is a combination of agricultural trade show and fall festival. It is held concurrently with the Rieder Volksfest fair and this year attracted a remarkable 300,000 visitors. MOTOREX was part of the popular fair for the first time this year, introducing interested visitors from the agriculture and forestry sectors to the wideranging FARMER LINE. The MOTOREX team demonstrated its expertise and accessibility by holding conver­sations and proposing solutions for many interested visitors. The key message was unmistakable: MOTOREX is the dependable lubricant supplier for agriculture and forestry. www.riedermesse.at

ASPEN 2T WITH FULL RANGE TECHNOLOGY The most meaningful test results come from real-world use. That’s why the new ASPEN 2T FULL RANGE TECHNOLOGY was tested for more than two years in over 5,300 motorized devices from a wide range of brands. The reformulated alkylate fuel with 2% fully synthetic oil convincingly demonstrated residue-free combustion and optimum protection against wear in all temperature ranges.

The new ASPEN FULL RANGE TECHNOLOGY is suitable for economical and environmentally friendly operation of both heavy-duty hot-running two-stroke engines and light-duty machines with lower combustion temperatures. The new ASPEN two-stroke alkylate gasoline is approved for use in all two-stroke engines from all major vendors.

ADIELSSON MOTORSPORT TAKES THE GOLD! The 2013 rally season and the Swedish Championship ended in the best possible way for rally driver Mattias Adielsson (right) and his co-driver Christoffer Bäck. After the six races of the Swedish Championship, the team took the top position on the podium with their new Peugeot 208 R2 and became Swedish Champions.

The season started with a first place win in the winter rally in Sandviken and fourth place in the Östersund Winter Rally. The summer races ended with third, first, and fourth place finishes and a total of 116 points. “The team, sponsors and fans all contribute a lot to our success,” says Mattias. The team is now starting preparations for 2014 to defend the title and promote winning with MOTOREX all over Sweden!

4

Photo: fotolia.com – miket

GLEAMING DUO FOR MOTORBIKES If you always want to be equipped for quick touch-up cleaning, MOTOREX has the perfect solution in the handy QUICK CLEANER 60-ml baby pump spray. This effective cleaner cleans every surface of your motorcycle quickly and gently without water. When your bike is cold, just spray it down, let the cleaner soak in, and wipe with a soft cotton cloth or paper towel.

QUICK CLEANER also makes a perfect visor and windshield cleaner.

After cleaning your motorcycle, new MOTO SHINE spray with color freshener guarantees the ideal finish.

The special care spray gives a lasting gleam to paint, plastic, chrome, etc. and creates an antistatic protective film with a roll-off effect. Just spray MOTO SHINE onto a dry cloth and give the spot a brilliant shine in seconds. Also ideal for polishing your bike before put­t­ing it in winter storage!

WOLFEGG FOREST DAYS, GERMANY

Racing report 2013

Racing Report

Photo:©Roger Lohrer

Photo:©KTM Images S.Taglioni

DEZEMBER 2013 I www.motorex.com

WELTMEISTERTITEL FÜR MOTOREX ON- UND OFFROAD MOTOCROSS

land and Austria. With its information booth, MOTOREX was hard to miss among over 20 MOTOREX was a guest of Waldburg Forst-

other exhibitors. A complete assortment of

maschinen Wolfegg (WFW) at this year’s

lubricant applications for the forestry indus-

Wolfegg Forest Days. Specializing in the sale

try offered plenty of opportunities for inter-

and maintenance of forestry equipment and

esting leads. WFW celebrated its 20th anniver-

accessories, the company is the exclusive

sary with a memorable celebration at the

importer of the ECOLOG, BRUKS, NEUSON

2013 Forestry Days, with over 200 invited

ECOTEC and many other accessory brands in

guests from 10 nations.

the Benelux countries, Germany, Switzer-

www.wfw.net

motorex Magazine 100

I december 2013

3

MOTO GP

12

BIKE

18

Antonio Cairoli:

Moto2 WM-Titel für

Eine Bronze-Medaille und

Der Rekordjäger

Pol Espargaró

zwei Top10-Platzierungen

It has been another excellent season for drivers and riders who use MOTOREX. Their achievements this year include no less than 7 world champion titles. See the enclosed 2013 Racing Report for more information, or check it out online at: www.motorex.com/racing

5

WHAT’S NEW

Premixed MOTOREX COOLANT M2.0 heat transfer fluid meets all the requirements of thermal transfer brine.

Heat transfer fluids for heat pumps

WARMLY RECOMMENDED Renewable energy is becoming increasingly efficient. There are currently over 300,000 heat pumps and solar systems in service in Switzerland. If a system uses a heat transfer fluid, MOTOREX has the right solution with products precisely tailored for each application.

In principle, a heat pump functions just like a fami­

Ambient heat

Heat pump

Heat energy

Compressor

liar everyday appliance: the refrigerator. Whereas a refrig­erator draws heat from its interior and sheds it into the environment, a heat pump draws heat from its surroundings and injects it into the heating system. Ambient heat, for example from a geother-

Evaporator

Condenser

mal probe, is conveyed to the heat pump using a heat transfer fluid. The heat pump’s closed gas-filled circuit carries the heat to the evaporator. With its low boiling point, the fluid quickly turns to steam. In the compressor, the steam is compressed, thereby heating it. Finally, in the condenser, the hot steam releases its heat to the water circuit of the heating

6

Expansion valve

Experts refer to the heat pump as the “heart” of the system. It generates economical heat energy in an circulatory system.

Photo: fotolia.com – zauberhut

system. The heat pump itself is powered by electricity, achieving an average efficiency of between four and five – that is, the system makes four to five times the amount of energy it consumes available as usable heat energy.

FOR GEOTHERMAL AND SOLAR THERMAL SYSTEMS In general, applications fall into two categories: geothermal (heat from the earth) and solar thermal (heat from the sun) systems. Both heat transfer fluids can be ordered as a concentrate or pre-mixed and ready to use. MOTOREX serves the needs of both categories with its COOLANT M2.0 and GLYTHERMIN P 44 prod­ucts, both of which meet the applicable legal requirements (BAFU 2009) for Switzerland.

MOTOREX COOLANT M2.0 This ethylene glycol-based heat transfer fluid is ideal for

Solar collectors for heating water are exposed to extreme operating conditions.

The HTF protects the system and keeps it running smoothly.

use in brine water heat pumps. The mixture of water and antifreeze used in heating systems is known as “brine.”

But the heat transfer fluid does much more than just protect against freezing. MOTOREX COOLANT M2.0 offers the following advantages: • ideal protection against corrosion • above-average heat transfer capacity • prevents calcium buildup • high elastomer tolerance

• ideal protection against corrosion

• long service life

• wide operating temperature range

• contains no heavy metal-based

• effective protection against deposit build-up • fully light-resistant

inhibitors

• contains no nitrites, Using MOTOREX COOLANT M2.0 not only makes it

phosphates or amines

easier to fill the system, it also ensures that properly

• above-average heat transfer capacity

prepared water was used for the mixture, thereby

• high compatibility

helping to protect the owner’s investment by eliminating a frequent source of costly complications. The

with commonly used materials • long service life

dilution ratio and the degree of antifreeze protection can also be increased, depending on the particular appli-

Heat is transferred to the service or heating water in a

cation and specifications.

heat exchanger. Because heated fluids expand in volume, all solar systems are equipped with expansion tanks of

MOTOREX GLYTHERMIN P 44

sufficient size. The following application concentra-

This propylene glycol-based heat transfer fluid is ideal

tions of MOTOREX GLYTHERMIN P 44 must be ob­

for use in solar systems. GLYTHERMIN P 44 is diluted

served: solar systems (40–75% by volume), other systems

with potable-quality water and is non-toxic. This makes

(25–75% by volume).

it perfect for use in food and drinking water applications. Since the HTF operating temperature range is

SOLUTION-FOCUSED ADVICE

much wider in solar systems (−40 °C to +180 °C) than in

Do you have any questions about your system and

geothermal probes (−15 °C to +30 °C), special additives

the specific conditions under which it operates? Your

are necessary. MOTOREX GLYTHERMIN P 44 offers the

MOTOREX technical customer service department

following advantages:

and importer will be glad to help. •

motorex Magazine 100

I december 2013

7

motor oil

Clean and green: MOTOREX NEXUS FE SAE 5W/30 is not just extremely versatile, it also measurably reduces fuel consumption and CO2 emissions.

NEXUS FE SAE 5W/30:

MULTIFACETED ECONOMY

Versatile low-lubricity NEXUS FE SAE 5W/30 motor oil is economical in three ways at once: it reduces fuel costs, CO2 emissions, and, thanks to its excellent protection against wear, repair and maintenance costs as well. Convincing arguments for customers from a wide range of industries.

When a business invests in the latest generation of

tion, tire pressure, etc. Coupled with a fuel economy motor

vehicles and machinery, the impact on operating costs

oil, these factors can reduce fuel consumption by up to a

should be as positive as possible. New technologies

further 3%. And that pays off in cold, hard cash. A freight

can improve fuel efficiency and lower emissions. The

company that operates, say, ten trucks covering a total

savings potential of using an innovative low-lubricity

of 500,000 kilometers per year could save 0.6 liters per

motor oil like MOTOREX NEXUS FE, however, is often

100 kilometers, or 4,000 liters of diesel fuel a year. Multi-

underestimated…

ply that by the current price per liter and the savings can be calcu­lated precisely.

FOCUS ON CONSUMPTION

8

Fuel consumption is a variable component in calculat­ing

FORMULA POINTS THE WAY AHEAD

operating costs. These days manufacturers and operators

With the new NEXUS FE (Fuel Economy) low-lubricity

alike are making serious efforts to optimize every factor

motor oil, the MOTOREX range includes a low-SAPS oil

affecting consumption – driving practices, weight reduc-

in the groundbreaking SAE 5W/30 viscosity class. Its

MULTITALENTED Not just the latest generation of engines, but older ones as well can benefit from the advantages of extremely versatile NEXUS FE SAE 5W/30. Customers from a wide range of industries have enthusiastically rushed to adopt MOTOREX’s multitalented lowlubricity motor oil.

The innovative MS Saphir on Lake Lucerne: the diesel-electric ship is powered by three 192 kW SISU 66 TTMIM-4V common rail diesel engines with DPFs.

Berthod Transports uses one of the first VOLVO Euro 6 FH 4460s delivered in Switzerland. It is filled with NEXUS FE.

Running clean with up to 109 passengers: a Neuchâtel public transport Mercedes Citaro 0 530 G Euro 6.

NEXUS FE is ideal for the latest combine generations.

Several generations of vehicles and construction equipment can benefit from NEXUS’ advantages: A case in point is Swiss road construction and civil engineering company Hagedorn AG.

This MAN TGS 26480 street sweeper, specially equipped to clean traces of oil, runs on MOTOREX NEXUS FE for efficient operation.

low viscosity and special additives result in a meas­

•P rovides outstanding protection against wear

urable (1–3%) improvement in fuel efficiency. Quality

•E xtremely versatile

base oils and modern additives keep the engine clean

• Ideal for EURO 6 engines

in all operating conditions while offering high shear

(observe manufacturers’ requirements) and meets

stability and long-lasting protection against wear. And

various manufacturers’ approvals

less wear sooner or later leads to lower maintenance Switching to NEXUS FE SAE 5W/30 pays off in three ways.

and repair costs.

Your MOTOREX partner will be glad to help you determine MOTOREX NEXUS FE is one of the first engine oils to

whether it’s right for your vehicle fleet. •

meet both the ACEA E6 and API CJ 4 specifications. Until now, customers have had to use two different oils to meet both specifications, making the new NEXUS FE a pioneer in simplified inventory management as well.

BENEFITS INCLUDED Keeping the latest generation of engines equipped with innovative exhaust gas treatment systems running efficiently and economically requires a low-SAPS motor oil (with very low sulfate ash, phosphorus and sulfur content). As MOTOREX’s most advanced low-SAPS lowlubricity engine oil for commercial vehicles, NEXUS FE SAE 5W/30 offers several advantages: • Measurably reduces fuel consumption and lowers CO2 emissions motorex Magazine 100

I december 2013

NEXUS FE SAE 5W/30 APPROVALS ACEA E9, E7, E6 API CJ-4, CI-4/ SN MB-Approval 228.51 MAN M 3477, M 3271-1 VOLVO VDS 4, VDS 3, CNG Renault RXD, RLD-3, RLD-2, RGD Deutz DQC IV-10LA MTU Type 3.1, Cummins CES 20081 MACK EO-M Plus, EO-O, Premium Plus, EO-N CAT ECF-3, ECF-2, ECF-1a Safety + Performance: MB 228.31 A SOLUTION FOR SCANIA TOO With POWER LD SAE 10W/40 motor oil, MOTOREX also offers the ideal oil for SCANIA, which requires the LDF-3 manufacturer’s standard.

9

Photos: Vision Sport Agency/Morand Racing/Gachnang family/Wikipedia

Report

Natacha Gachnang (in the middle), currently the fastest woman in Switzerland, between Olivier Lombard (left) and Franck Mailleux, both of France. The anniversary race in Le Mans will again push driver and machine to their limits.

ENDURANCE RACING:

THE LEGEND OF LE MANS Tertre Rouge curve

Dunlop footbridge Circuit Bugatti

Hunaudières straight

Hunaudières straight

Porsche curves

Arnage curve

Indianapolis curve

Mulsanne curve

10

Generations of racers, a vast range of technological inno­ vations, and unforgettable moments of triumph and tragedy have made the 24-hour race at Le Mans the world’s toughest endurance race. The legend proved irresistible to the Swiss Morand Racing team with Georges Gachnang (82) and his grandchildren Natacha (26) and Sébastien Buemi (25).

With just 150,000 inhabitants, the city of

A BENCHMARK SINCE 1923

Le Mans in the northwest of France has

The first 24 Hours of Le Mans race was held

plenty to offer up to 300,000 visitors arriving

on May 26, 1923. The long-distance race orig­

on the weekend of the 24 Hours of Le Mans.

inated in the idea of giving automakers an

The sports car endurance race organized by

opportunity to prove their vehicles’ reliabil­

the Automobile Club de l’Ouest (ACO) is a

ity and technical sophistication in a way the

hands-on racing event to experience and

public could experience up close. For the first

celebrate.

few years, only the drivers themselves were

Up to 20 people work for Morand Racing at Le Mans.

Every detail is meticulously planned and is crucial to the team’s success.

On May 26, 1923, 33 racers braved a severe hailstorm to take part in the first Grand Prix d’Endurance de 24 Heures – Coupe Rudge-Whitworth.

Direct communication: Natacha and an engineer go over the final checkpoints. They remain in radio contact during the race itself.

allowed to carry out repairs on their vehicles with on-

The worst catastrophe in motor racing history took place

board tools. Today the cars are repaired by mechanics

at the 24 Hours of Le Mans in 1955 when a Mercedes

in the pits. But should a vehicle break down on the

Silver Arrow caused a serious accident, killing the driver

track, the driver is not allowed to get outside help and

and another 83 people. In response,

is eliminated. The object of the race is to cover as many

Switzerland instituted a total ban

laps as possible within 24 hours.

on circuit racing in 1956.

OVERLAND AT 320 KPH

MAGICAL ATTRACTION

The 13.5-kilometer racecourse is located south of the

Le Mans has left tracks in Holly-

city. The endurance course runs along part of the per-

wood as well. Steve McQueen con-

manent track called the Circuit Bugatti, but most of

ceived, starred in and co-produced

it consists of stretches normally used as public roads

the racing film “Le Mans”, released in

(see map on page 10). This gives the race a very special

1971. The film features a bitter duel

flavor. Nowadays the top speeds – up to 320 kph in

between McQueen in a Porsche 917

the Morand Morgan’s case – are regularly reached on

and his German rival Siegfried Rauch

the Hunaudières straight. The speed record is held by

in a Ferrari 512 S. Stars still take part

Roger Dorchy, who hit 405 on this stretch in 1998 in his

in the “race of races” – examples

world championship Peugeot P88.

include Patrick Dempsey of Grey’s

motorex Magazine 100

I december 2013

11

Photo: Laurent Missbauer

report continued

Le Mans Classics competitor Georges Gachnang (82) in his Cooper Monaco F1 with son Olivier and grandchildren Natacha (back) and F1 driver Sébastien Buemi (right).

Benoît Morand (left) and Joe Genoud (right) spend the 24 hours literally wired in, informed of every detail.

Anatomy, making his second appearance this year, and

Morand, who had driven at Le Mans in 2011 in the first

Italian soccer star Alessandro del Piero. Young drivers also

hybrid LMP1 prototype admitted to the race. Together

succumb to the fascination of Le Mans, like successful

with the team’s part-owner Joe Genoud, who had him-

Swiss racer Natacha Gachnang in the cockpit of a Morgan

self raced at Le Mans on a motorcycle in 1983, the

Judd LMP2 for the Swiss Morand Racing team and her

private Morand Racing team battled the mighty works

cousin Sébastien Buemi (test driver for the Red Bull F1

teams. The field was composed of 56 vehicles in

team) in the Toyota LMP1 works team.

all in the LMP1, LMP2 and GT classes. Swiss driver Natacha Gachnang and the two Frenchmen Franck

A CHANCE FOR MORAND RACING

Mailleux and Olivier Lombard shared the 24 hours of

Along with professional preparation, racing also always

driving in an open Morgan Judd LMP2.

takes a little bit of luck. This year fortune smiled on the Swiss private Morand Racing team at Le Mans. When

PERFECT TEAMWORK

the Starworks team withdrew, Morand Racing ad-

The European Le Mans Series (ELMS) consists of six

vanced to start in the LMP2 class. This was not the first

races. Before Le Mans, competitions were held at Sil-

appearance for team leader and pro motor racer Benoît

verstone, UK and Imola, Italy. There is only one day of practice at Le Mans, about three weeks before the race.

The race itself started on Saturday, June 22 at 3:00 p.m. in dry weather. It later rained intermittently, and choos­ing the right tires was not easy. The three drivers are able to switch over after every third refueling stop, i.e. every three times 50 minutes. This means actual driving time is limited to about 7.5 hours per driver.

During the race, the drivers follow a careful rhythm of driving, eating and resting. At night they have only about three hours at most to sleep or rest. A smoothly functioning team is the key to success. The team from

Natacha Gachnang is impressive with her clean but fast driving style.

All vehicle data is continually transmitted by radio to the team management.

12

French-speaking Switzerland consists of up to 20 people, all of whom have their hands full at Le Mans: several

The night stages are especially demanding, with high speeds and poor visibility.

We did it! The private Morand Racing team takes an outstanding 5th place in the LMP2 category at Le Mans. Congratulations!

engineers, telemetry specialists, the pit crew to refuel

Sébastien crossed the finish line, the team members

and change tires and brakes, mechanics, a cook, a physio-

and their families in Aigle had reason to celebrate:

therapist and of course the team leaders.

Morand Racing with Natacha on the team took a fabulous 5th place in the LMP2 class and 11th place overall with

RACING PASSION

an average lap time of 3.44 minutes, and the Toyota works

The Gachnang family is living proof that the passion for

team with Sébastien Buemi even took 2nd place on the

racing is hereditary. Grandfather Georges Gachnang took

podium with an average lap time of 3.28 minutes.

part at Le Mans back in 1960 with an AC Bristol he had modified himself. As recently as last year, at the age of 80,

The anniversary of the fabled race on the Sarthe River

he joined his racing grandchildren, Natacha Gachnang

showed once again that heroes and their sacrifices

and Sébastien Buemi, to show off his skills in his Cooper

are what legends are made of. •

Monaco F1 at the Le Mans Classic 2012. The entire Gachnang and Buemi family stands behind their young

www.morandracing.com

racing talents with great commitment and dedication.

www.lemans.org

ANNIVERSARY OVERSHADOWED Regretfully, the anniversary race 2013 was overshadowed by a serious accident. On Saturday, Danish driver Allan Simonsen, an experienced endurance racer appearing in

MORGAN JUDD LMP2

the 24-hour event for the seventh time, collided with the

Make Chassis Weight Brakes Tank capacity Engine Output Torque Max speed Transmission Lubricants

guard rail in his Aston Martin (GTE amateur category) on the third lap. In critical condition he was rushed to the hospital where he succumbed to his serious injuries. At the family’s request, however, the race was continued.

HAPPILY ACROSS THE FINISH LINE The tragedy overshadowed the entire race and weighed on everyone involved. Still, by the time Natacha and motorex Magazine 100

I december 2013

Morgan Pescarolo 01 Carbon 900 kg Brembo Carbon 15“ 75 l Judd V8, 3.6 l (BMW) 475 hp at 9,000 rpm 406 Nm at 7,000 rpm 320 kph X-Trac 6-speed sequential Motorex

13

AUSTRIA

Metzler GmbH & Co KG is a member of the HK Group.

Its 1,500 page catalog is a ­one-stop shop for the metal­ working industry. Needless to say, the catalog is also online.

EVERYTHING FOR THE PERFECT

MANUFACTURING SOLUTION Reinhard Metzler, general manager of Metzler GmbH & Co KG in Rankweil, Austria has a “sense of the essential.” By this he means everything needed for a highly productive manufacturing solution for the entire chip-cutting process. Naturally MOTOREX industrial products are part of it.

A certified master toolmaker, Reinhard Metzler knows

A LUCKY HAND

the industry from top to bottom. Armed with his

Business boomed, and a growing number of custom­

master’s diploma, the young entrepreneur started his

ers sought out the expertise of the machine, tool, and

own business in 1989 as the exclusive distributor for

comprehensive manufacturing solutions special­ ist

Swiss Mikron machining equipment.

for their own operations. By 1995, Metzler GmbH & Co KG was serving customers throughout Austria

QUALITY IS KEY

with 25 employees. Shortly thereafter HAHN+KOLB,

From the very start, the young entrepreneur was

the world’s biggest toolmaker and Metzler’s onetime

committed to the highest possible quality, as re­

competitor, withdrew from the Austrian market. The

flected in the product lines he carried. And when

innovative entrepreneur not only managed to hire

working with precision, high-performance machines,

eight HAHN+KOLB employees, but also took over six

tools and lubricants of equal caliber are essential.

of its brand agencies. With business steadily expand­

Going to great lengths to persuade his first customers,

ing and plenty of satisfied customers, Metzler built

Metzler coordinated the key success factors in their

an excellent reputation in the industry in a very

production process to achieve very impressive manu-

short time.

facturing results. The “complete manufacturing solu-

14

tions” business concept was born, and Metzler GmbH

A FRUITFUL ALLIANCE

& Co KG was founded in 1990. The company began

With a new international orientation, the HAHN+KOLB

with two employees and a product range that was

Group sought to reenter Austria in 1997, working to-

anything but complete.

gether with Metzler as a highly valued partner. One

The company’s headquarters in Rankweil, Vorarlberg.

Complete manufacturing processes are tested for customers in a “living showroom”. Metzler Fertigungs­ technik GmbH was established in 1996 to enable testing under real-world conditions.

Everything in its place: the clever Clip-o-Flex clip-fit system saves the innovative user time, space, and effort.

The Metzler center of excellence is the perfect place for training courses on new machines or tool generations.

year later, his company joined the HK Group. With

offers coaching on the customer premises and specific

their combined forces and a comprehensive product

courses for interested metalworkers at its own center

range, they were now ideally equipped to serve the

of excellence in Feldkirch. From the beginning, Metzler’s

market. Today the group’s main machining equipment

insistence on putting people first has won him admi­

catalog alone contains 60,000 articles! At a stroke,

ration far and wide.

Metzler GmbH & Co KG had gained access to an international network. The company now has 50 employees

INNOVATIVE

and operations throughout Austria and South Tyrol.

The word “innovative” perfectly describes Metzler

Among its over 2,000 customers are SMEs as well as

GmbH & Co KG. The company recently launched a

renowned major companies such as Bosch, KTM, and

world first with its handy Clip-o-Flex clip-fit system,

Reform.

based on an aluminum track section. The system makes it possible to hang up elements like storage shelves

PART OF THE SOLUTION

or existing organizing systems (such as toolkits),

Metzler has been importing the MOTOREX SWISSLINE

tilt them at angles from 0 to 90°, and slide them from

since 2000. “With the right machining fluid we’ve got

side to side, saving time, space and effort. Special soft-

to grips with many a manufacturing process. Some­

ware makes it possible to custom-configure and order

times certain applications are extremely unecono­

stiff foam inlays online to fit Clip-o-Flex and other

mical with­ out the proper cutting oil or the right

systems. Metzler distributes the Clip-o-Flex as far

coolant-lubricant, if they can even be managed at all,”

afield as China through the HK Group’s international

says the boss. Today 16 traveling salespeople, and often

distribution network. The system has also made Metz-

Reinhard Metzler himself, personally advise custo-

ler a supplier for the HK distribution organization,

mers in every aspect of metal-removing machining

much to the delight of the team in Rankweil, who regard

processes, from evaluating suit­ able machines and

their success as proof of the company’s proficiency. •

tools through choosing the best consumables to working out the logistics. In addition, the company motorex Magazine 100

I december 2013

www.metzler.at

15

Inside

EDITION Year

EDITION Year

EDITION Year

18 I 1987

EDITION Year

01 I 1981

PRINT RUN

25,000

PRINT RUN

15,000

Languages: German, French.

New: 4-color tabloid format.

Languages: German, French.

Newspaper, 2-color.

31 I 1991 PRINT RUN

30,000

Languages: German, French.

New: 4-color magazine.

51 I 1997 PRINT RUN

41,000

Languages: German, French, English.

Anniversary edition 80 Years of BUCHER MOTOREX. New: now in English.

Have a look at the first MOTOREX Revue (In French and German only) www.motorex.com/magazine1

MOTOREX MAGAZINE:

VARIETY, FOR THE 100th TIME

In June 1981, under the direction of Edi Bucher, the first issue of the “polymorphic” customer newsletter MOTOREX Revue was launched – the first step in creating an information channel to communicate with the 15,000 customers the company then had in Switzerland. The publication of the 100th issue is proof that MOTOREX’s 32-year endeavor has been a complete success.

The year is 1981. The IBM Selectric typewriter has

clear indicator of the favorable economic and demo-

been on the market for just two years, leaving a ­ ny­one

graphic conditions prevailing in Switzerland.

lucky enough to use one with a certain smug glow.

16

The second oil crisis is still a recent bad memory­, and

COMMUNICATION PLATFORM

German automakers are showing their first fuel-ef-

New technologies and the growing use of vehicles

ficient sub-compacts at the International Auto Show.

in commercial and private life had the developers at

The population’s growing individual m ­ obility is a

MOTOREX working in high gear. “For the past year

EDITION Year

EDITION Year

EDITION Year

88 I 2009

EDITION Year

58 I 1999

PRINT RUN

45,500

PRINT RUN

44,000

Languages: German, French, English.

New: Redesign, new format.

Languages: German, French, English.

New: MOTOREX Magazine name change, new format.

95 I 2012 PRINT RUN

54,000

Languages: German, French, English, Swedish.

New: Now in Swedish.

100 I 2013 PRINT RUN

56,000

Languages: German, French, English, Swedish.

Happy Birthday!

we’ve developed no less than two new products a

now and again that are only indirectly related to

week…,” says Edi Bucher in an interview on page 2 of

MOTOREX. Educators and learners pore over the more

MOTOREX Revue no. 1. As a lubrication specialist,

technically challenging articles, which are also fre-

MOTOREX has always had to stay one step ahead of the

quently consulted online (www.motorex.com). What

new technologies entering mass production to provide

started out as an eight-page, two-color bilingual

the perfectly tailored lubricants for them. Consequently

(German and French) publication has become a four-

there is a need to clearly explain complex technical back-

color magazine with first 16, later 20 and today 24

ground information to customers. And in a wide range

or more pages. Recent issues have devoted extensive

of industries too… MOTOREX Magazine proved to be an

coverage to new subject areas such as racing.

ideal communications medium.

We would like to take this opportunity to thank every­

SOMETHING FOR EVERYONE

one, especially our loyal customers, who has contri-

Appearing three times a year, the customer maga-

buted to the appearance of these past 100 issues. As

zine presents readers with a colorful but clearly

a further indicator of the excellence of MOTOREX

structured variety of topics. Content is developed by

Magazine, incidentally, since issue 35 the publica-

an internal editorial team with external support.

tion has been archived in the collection of the Swiss

Thanks to frequent reader and customer submissions,

National Library, where it will remain available for

unique reports and documents of the times appear

future generations. •

motorex Magazine 100

I december 2013

17

production

The new chrome steel mixer has all the design features needed to ensure that the sophisticated process of manufacturing the latest generation of MOTOREX lubricants is efficient and minimizes energy consumption.

SMARTER MIXING Manufacturing highest-quality innovative lubricants calls for an infrastructure that is perfectly adapted to the sophisticated production process. This is why certain MOTOREX products are manufactured in specially designed mixing systems like the new chrome steel mixer with integrated conical stirrer.

The blending process for a wide range of MOTOREX pro-

specified in the recipe. Nowadays, such sophisticated for-

ducts is complex. Furthermore, lubricant innovations

mulations can only be manufactured to a reliably high

with highly sophisticated recipes require precisely

quality standard with the aid of infrastructure that is

defined production processes that conventional infra-

tailored to the specific lubricant generation.

structure is unable to handle. This trend is advancing

Working closely with its partners in the plant engineer­

at great speed.

ing sector, MOTOREX developed and put into operation a novel chrome steel mixer. The mixer incorporates the

18

SOPHISTICATED MIXING PROCESS

following innovations:

The mixing process demands maximum precision and a

• novel conical stirrer

strong knowledge of petrochemistry. The timing and the

• more efficient blending in less time

order in which additives and base oils are blended have to

• precise and faster heating and cooling

be spot-on. For example, the temperature of the base oil

• uniform temperatures throughout the mixer

that is already in the mixer must be accurate and uni-

• no air intake means no foaming

form throughout the vessel. The active constituents and

• no shear force generation

base fluids have to blend together completely in the time

• up to 70% lower energy consumption

The resulting mixing processes are extremely gentle on the materials, highly efficient and require very little energy, especially in high-capacity mixers.

The stirrer’s rotary movement causes accelerated laminar flows at the cone’s outlet and the counterflow turbulence created by back pressure at the cone’s inlet to converge, leading to self-sustaining mixing movements.

Cones INSTEAD OF PROPELLERS

for cleaning tubes also sustain­ably enhances produc-

Upon first peeking into the mixer, you might think

tion flexibility. As an additional benefit for customers,

you’re seeing cups on the stirrer. The stirring system

this further improves our already very high delivery

in the new mixer is not based on a propeller, as usual

capacity.

in the past several generations of mixers, but rather on cone-shaped stirrers with a special geometry. The

With its additional, latest-generation mixing system,

slow-moving stirring system provides exceptionally

MOTOREX is again investing in the Langenthal pro-

gentle and thorough mixing and homogenization.

duction site and safeguarding its leadership in high-

The technology is especially suited to producing high-

quality lubricants. •

end recipes.

HOW IT WORKS What’s unique about the stirring system built into the new chrome steel mixer is the special geometry of the cone-shaped stirring device. Its carefully configured cavities and angles yield a perfect mixing process even at very low stirring speeds.

INVESTMENTS THAT PAY OFF As with every modernization of production equipment, it made sense to choose the current most energy-efficient solution, especially since it generally also speeds up the production process. Connecting these mixing systems to the existing environmentally friendly pigging system motorex Magazine 100

I december 2013

The new mixer is networked with MOTOREX’s computer-controlled and monitored production system.

19

PRACTICE

THE FAST PROS Painting parts and a wide range of surfaces is fast and professional with MOTOREX COLOR sprays. But it’s always important to prepare the surface properly first.

Painting with spray paint is a regu-

quality nozzle, they’re just the thing

lar task for tradespeople. Even paint

for a perfect spray and provide lasting

PROPER PREPARATION

shops use spray cans for certain

protection for painted surfaces.

The right preparation for applying paint properly guarantees the

small jobs. Used properly, they can produce absolutely professional results in the blink of an eye.

THREE KINDS HAVE IT COVERED Three varieties of MOTOREX spray paint make up a very simple product assortment. Whether in a service ­vehicle, at the shop or in a toolbox, BLACK, SILVER and ZINC sprays are part of a basic toolkit and give any job the perfect finish. Each spray provides full cover with the first coat. What’s more, they’re fast-drying and maintain high spray pressure even when nearly empty. Together with a high-

BLACK SPRAY: Matte black synthetic lacquer. Temperature-resistant up to +400 °C, weather-proof and scratchresistant. For metal, plastic, wood, glass and paper. 500 ml

success of any paint job. This in-

SILVER SPRAY: Matte silver synthetic lacquer. Temperature-resistant up to +400 °C, weather-proof and scratchresistant. For metal, plastic, wood, glass and paper. 500 ml

supplies you’ll need. The table

ZINC SPRAY: Zinc-grey anti-corrosion lacquer with zinc dust. Ideal pro­ tection for all white metals. Excellent adhesive strength, waterproof, longlasting, complete cover, fast-drying and recoatable. 500 ml

When painting, always be sure the

cludes removing dirt, grease and rust and sanding down any old paint. MOTOREX offers a com­plete range including practically all the below shows the most important steps before painting.

FAST AND SAFE work site is well ventilated and observe all breathing safety procedures. That way your results will gleam in every respect. •

Steps

Material(s)

Process

MOTOREX products

1. Clean/degrease

2. Remove rust

Metal Metal Wood/plastic Metal

Wipe off/wash Wipe off Wipe off Sand-blast/grind

REX-CLEANER POWER CLEAN universal thinner turpentine substitute -

3. Prime

Metal

two complete spray coats

ZINC SPRAY

4. Apply finish

Metal/wood/plastic

Let one complete coat dry to matte, then apply one top coat

BLACK SPRAY SILVER SPRAY or finish over zinc primer

20

Nordic

Dependable partners are the foundation of lasting success.

The successful collabo­ration with DFDS Logistics/Karlshamn Express is a triple win for the management of MOTOREX NORDIC AB.

DFDS Logistics Karlshamn operates a modern warehouse, a transport fleet and even a truck repair shop using MOTOREX products at its headquarters.

DFDS LOGISTICS/

KARLSHAMN EXPRESS With over 110 years of experience as a transport and

belonging to 40 or so transport industry customers.

logistics company, Karlshamn Express is widely known

MOTOREX lubricants are the obvious choice. Positive

with a good reputation far beyond the frontiers of

customer feedback is plentiful, highlighting demon­

Sweden. The innovative family business recently en­

strable differences such as lower oil consumption after

tered into a forward-looking partnership with DFDS

switching to a low-evaporation motor oil or reduced

­Logistics, an international logistics group, opening up

fuel consumption with a MOTOREX low-lubricity prod­

new prospects for the company’s development.

uct. The well-trained ten-person crew at the Karlshamn shop is often surprised to find just how varied the

KARLSHAMN AS LOGISTICAL PLATFORM

­MOTOREX product range is.

DFDS Logistics Karlshamn’s modern warehouse is lo­ca­ted on the outskirts of Karlshamn and boasts a storage area

MEASURABLE QUALITY

for over 400 pallets. The town of Karlshamn in the south

DFDS Logistics Karlshamn is certified under ISO 9001/

of Sweden has direct access to the Baltic Sea and is a

14001 and meets all current quality standards, including

perfect strategic location for a logistics company. All

customer-specific certifications from various industries.

MOTOREX products are delivered to MOTOREX custom­

As a logistics company with international operations,

ers throughout Sweden via the DFDS Logistics Karls-

DFDS Logistics Karlshamn always finds the best ways and

hamn distribution network. In southern and central

means to get every delivery to its destination quickly, eco­

Sweden, de­liveries are generally completed within a day.

nomically and with minimal environmental impact. DFDS

Deliveries to the north of Sweden take a little longer,

Logistics Karlshamn’s philosophy is an excellent match

two to three days. The distances can be quite large,

for MOTOREX’s own and aims for long-term success. •

some­times over 1,500 kilometers. Small deliveries also

www.karlshamnsexpress.se

leave the warehouse by mail or via regular delivery services such as one to Göteborg.

IN-HOUSE REPAIR SHOP DFDS Logistics Karlshamn also has a well-equipped truck repair shop at its headquarters. The shop services not only the company’s own large fleet, but also vehicles motorex Magazine 100

I december 2013

21

box Recreating all kinds of vehicles and machines using Lego Technic pieces is a consuming passion for 13-year-old Arvid Hall from Örby, Sweden. What he’s most proud of is that they’re all fully functional! On a visit to Malwa International AB, a manufacturer of modern forestry equipment, Arvid got to see the six-wheeled Malwa 560 Forwarder. The idea of building a functioning model of the all-wheel-drive

A LITTLE MECHANIC’S BIG PROJECT forwarder with its articulated frame steering was born, much to the delight of Malwa’s owner and MOTOREX user, Magnus Wallin. There was much draw-

time the four back wheels were unavailable in the right

ing, calculating, and study of Lego’s

size. But now they’re ready and installed. A fascinating

parts range, and the project swallowed

YouTube video is proof that the model is in no way inferior

up Arvid’s entire allowance. For a long

to the genuine article. • http://goo.gl/fRnKJe

DID YOU KNOW THAT DOUMONT R. J. MOTORS… …was one of MOTOREX’s first Euro-

customers. Today René Doumont’s

pean importers in Belgium? Doumont

grandsons Xavier (left) and Fabien

R.J. Motors was founded in 1953 by

(right) run the business, whose prod-

brothers René and Julien Doumont.

uct range includes wear parts, acces-

The business started out selling light

sories and lubricants for motorcycles.

bulbs to auto and motorcycle repair

René Doumont, now 87 years old, is

shops, but the owners soon noticed

still active in the background, proud

the need for top-quality lubricants.

of the long successful history of his

In the 1970s, the company began

little jewel of a family business in

importing MOTOREX, successfully

Charleroi. •

selling the Swiss products exclusively in small packaging directly to

ottorex

22

www.ets-doumont.be

NEW M

OTOREX WORKW EAR

Gift ideas for Christmas 2013 The new MOTOREX workwear line impresses thanks to its functionality and design. The adjustable waist ensures optimal comfort and the knee areas are reinforced with Cordura (an extremely hard-wearing, dirt-repellent fabric). Lots of large, practical pockets can be found on the legs and chest.

MOTOREX Dungarees from CHF 69.– incl. VAT Available in green or anthracite Sizes: 42–60 (CHF 69.–)

62–64 (CHF 83.–) MOTOREX OVerall from CHF 89.– incl. VAT

“Extra robust” material class » Heavyweight quality (315 g/m2) » Processing similar to denim » 60% cotton /40% polyester » Hard-wearing » Dirt-repellent “Comfortable and strong” material class » Lightweight quality (275 g/m2) » Fabric with smooth, pleasant feel » 60% cotton /40% polyester » Dirt-repellent

Visit our online shop at www.motorex. com/boutique. Here you can also find additional highlights from the MOTOREX collection. Whether sporty or stylish – the choice is yours.

Available in green or anthracite “Comfortable and strong” material class: Sizes: 42–66 (CHF 89.–)

62–66 (CHF 104.–) “Extra robust” material class: Sizes: 42–66 (CHF 95.–)

62–66 (CHF 109.–)

MOTOREX KIDS Dungarees CHF 49.– incl. VAT Available in green Sizes: 92–140 MOTOREX KIDS Overall CHF 63.– incl. VAT Available in green Sizes: 92–140

Reflecting design features on the front and rear contribute to added safety.

Please order items from this page using the order form in the middle of this magazine or through our online shop at www.motorex.com/boutique.

motorex Magazine 100

I december 2013

23

THREEFOLD SAVINGS.

THE NEW MOTOREX NEXUS FE SAE 5W/30.

Reduce fuel costs, CO2 emissions and maintenance costs. Our latest low-lubricity motor oil improves fuel efficiency and decreases CO2 emissions by lowering friction resistance. What’s more, it reduces maintenance and repair costs by offering maximum protection against wear.

Find out more about how MOTOREX can help you save in three ways at: www.motorex.com