THE OUTDOOR BOOT
WITH „PFIFF“!
PASSION
LEADS TO PERFECTION In the north of Munich, Germany, not far from the Bavarian Alps, LOrenz WAgner founded LOWA in 1923. Lorenz was the son of shoemaker Johann Wagner. A passion for footwear and the skills of a craftsman are truly in the family’s blood –evident in the fact that both brothers founded their own footwear companies in the region.
Lorenz Wagner was an ingenious tinkerer and passionate shoemaker. He spent hours and days working on lasts, models and soles. His work laid the groundwork for the future success of the company. To him, a product wasn’t done until it fit and functioned perfectly. He selected the best leathers in the region and the sturdiest sole construction for his footwear. The result was long-lasting, timeless quality footwear.
THE NEXT
GENERATION Lorenz Wagner passes away in 1953, and his son-in-law Sepp Lederer with Sepp’s wife Berti carry on with the company. During his apprenticeship with his father-in-law, Sepp had learned the entire knowledge and skills of the shoemaking trade. He was a talented shoemaker himself with the same passion, perfection and creativity as his father-in-law. In the ‘70s and ‘80s, he also developed his first ski boots alongside the beloved trekking boots. In the coming years, LOWA became a successful ski boot manufacturer. With the LOWA Air concept, LOWA revolutionised the ski boot market.
THE TRADITION CONTINUES
The Lederer and Wagner families were passionate shoemakers, although unfortunately their business skills weren’t always their strong suit. Despite the company’s outstanding products, it found itself in financial straits. Thus, LOWA Sportschuhe GmbH was sold in 1993 to the Italian Tecnica Group. With Werner Riethmann, the company gained an experienced business leader. With his financial skills and expert footwear knowledge, the company was again back on track to success. Today, LOWA is the market leader in Europe in the trekking boot category. In 2010, for the first time, 2 million pairs of boots and shoes were sold in one year.
LOWA’s production is exclusively in Europe in the countries of Germany, Italy and Slovakia. In total, 2250 employees work each day to deliver footwear of the highest quality. Leathers used, come exclusively from Europe as do all of the other components used in the footwear. Quality since
1923
Quality since
1923
THE OUTDOOR BOOT
WITH „PFIFF“ ! In addition to the skilful art of shoemaking, the passion for perfection and specially selected materials, LOWA products above all else have one thing in common: They look great. Early on, the company recognised that of course people put a high value on perfect products, but the appearance needed to be attractive too. In order to highlight the strengths of LOWA products, the company was kicking off a new brand campaign. “LOWA – The Outdoor Boot with Pfiff!”
„MADE IN JETZENDORF“ For 2015, a new collection was created based entirely on the LOWA product philosophy, “LOWA – the outdoor boot with Pfiff!” This collection brings together our traditional values, passion, perfection and quality The new product series “Made in Jetzendorf – footwear with Pfiff” features products with outstanding fit, excellent materials and a traditional yet contemporary look. This footwear represents our 90 years of experience in shoemaking, our production in Europe and particularly in Germany, and our philosophy to offer just a little bit more with each of our products – better fit, more quality, more function and, of course, more „Pfiff“! LOWA - simply more...
WENDELSTEIN MID Ws A modern classic The inspiration for the WENDELSTEIN came from LOWA’s mountain boots. The aim was to create a new product that unified a traditional look with both comfort and modern technology. Only premium components are used in this boot. These include TERRACARE Leather from the Heinen company, chrome-free leather lining and a VIBRAM MULAZ outsole. Design touches that are reminiscent of traditional mountain boots include the heel welts and the classic look of the embossed LOWA logo. The result is a modern classic that is ready for any number of uses.
WENDELSTEIN MID A modern classic
TEGERNSEE LO Ws... These products reflect both the look and feel of alpine footwear and today’s sneaker styling. We combine design elements from mountain footwear, such as the alpine heel insert, VIBRAM outsole and the traditional LOWA embossed name, with a modern sneaker cut and cushioned midsole. All styles are made with premium nubuck leathers from Heinen and chrome-free leather lining. These alpine sneakers offer the best in comfort for everyday wear and ample technical function for light off-road use.
...and LENGGRIES The alpine sneakers
The trekking classics
LADY SPORT
As a part of the development of the new Classic line, the tried-and-true classics were in particular given a hard look. We decided they needed just a touch more pizzazz and technology. In the LOWA collection, many many models have held their own over the years. One highlight of those is most certainly the LOWA TREKKER model that has been around for 33 years. For many, this boot has been a trusty companion on innumerable treks.
TREKKER
For the coming season, both the TREKKER and its equivalent model for women called LADY SPORT will be updated and released anew. These models will feature a new VIBRAM outsole, classic nubuck leather uppers, chrome-free leather lining, not to mention our renowned fit. With these modernised classics, our customers are bound to experience many more memorable treks in the coming years.
WITH LOWA OUTDOOR BOOTS ON THE SUMMITS OF THE WORLD
Quality since
1923
LOWA - 100% MADE IN EUROPE
...better fit, more quality, more function and
of course, more „Pfiff“!
LOWA - simply more…
CHROME FREE
LEATHER LINING The leather used for the lining is originally from Germany and has been partly vegetable tanned with Tara material in a special chrome free production process. It thus offers a very comfortable fit and feeling, and a pleasant inner climate.
HIGH QUALITY
FULL GRAIN LEATHER One can get a fine end product only through the use of high quality materials. Therefore, we use for our models quality leather from the German tannery Heinen, which has been produced in the “Terra care� process. Longevity and an elegant appearance characterize our products.
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