we listen. we develop. we deliver. “Mountain Buggy are pioneers of all terrain adventure, and have been enabling parents to live life without limit for over 20 years. Whilst their world famous buggies are engineered for the mountains, designed for the city; the key to Mountain Buggy’s development has been driven by a strong customer connection and desire to deliver award winning innovation. This does not stop with buggies; Mountain Buggy’s brilliant freerider won the rare Innovation Award in 2010 at the important trade fairs, Kind + Jugend in Germany and another at ABC in Las Vegas. So we thought, “why not offer a carrier?” Every Mountain Buggy owner has a front pack. Our brand philosophy seeks to create authentic customer connections, and we knew from the start that developing a baby carrier that would make a unique contribution to a crowded category would be tricky. Our mantra; we listen, we develop, we deliver, was not just about identifying a need. This mantra was ever present through each stage of our product development – engaging with medical professionals, talking to parents, engaging in real parent testing, competitor research, babywearing research, ergonomics, fabric selection, designing for a compelling aesthetics and so on. We knew that it needed to be full of the goodness our customers deserve and know our brand so well for. Mountain Buggy is much loved around the world because of its ease, robust nature, world class engineering and strong unisex appeal. Those are great qualities when thinking about a carrier. Can we listen, develop, and deliver a really wonderful baby carrier to enable parents to live their life without limit? The result is Mountain Buggy juno – innovative with relevant design, that we hope substantiates our aims, and fulfils our customer promise. Is juno a relevant addition to the carrier market and one that will be embraced by the babywearing community? Well, I trust in our proven, award winning reputation for innovation in product design. Our awards are testament to that: 2 Red Dot awards in 2015, 20 years plus experience in market; 3 Industry Innovation Awards; and, countless consumer A+ reviews or best buys awards, that are most importantly chosen by parents. As Mountain Buggy continues to develop through such customer connections, we’ll keep introducing innovative new products like freerider and pod, moving us beyond just buggies. Our super lightweight infant car seats completes the range and strengthens our message and true intent – to help parents live life without limit. When thinking about how best to bring this terrific product to market, I realised that it deserved its own dedicated team of experts, husbanding the product through all of the stages with passion and conviction that we’re doing something meaningful and well. So, I set up a business within a business; a small, well-lead team, who have my complete confidence to realise fully, the ambition that is behind this wonderful new Mountain Buggy product. They don’t really need coaching, and my main message to the team has been, “Create a body of work of which you can be proud.” And I feel enormous pride for this wonderful team and their growing list of achievements. This juno team has made me prouder than ever to be associated with this company. Confidence and Pride. Wow. I hope you feel similarly about Mountain Buggy juno, and can imagine the potential excitement it will create with your customers.” Go Well
a new category emerges At Mountain Buggy we are committed to staying ahead of the game – making our products much more relevant to today’s modern parents, whilst staying true to our authenticity and legacy of over 20 years of award winning, innovative design. The carrier market is growing at a tremendous rate, with parents looking for a hands free experience that bonds them with their child on their life’s adventures. We identified with this, and set out to research and deliver an experience which is true to our brand heritage, challenging new boundaries and ensuring that our iconic brand continues to set itself apart from the rest with the introduction of an exciting new category. This new category for Mountain Buggy speaks volumes, as our brand reputation of listening to what it is that parents want is defined within the innovative features and benefits that this new product has to offer. Showing a clear and powerful evolution for Mountain Buggy, we expand our reach to both new parents and brand loyalists by offering a new way of living life without limit, delivering a new carrying experience full of our rich DNA of adaptability, manoeuvrability, simplicity and durability. we listen. we develop. we deliver.
developed to deliver the very best ergonomics in all four carrying modes for both parent and child
Mountain Buggy juno pilot Claire Stewart, mother of two Edinburgh, Scotland
feature full
padded shoulder straps and waistband lined with breathable 3D mesh
magnetic sternum strap fastening with shoulder strap runners
two tailored, retractable storage pockets
innovative width adjustable seat
protective hood with a stow away pocket
hands through connection pouch
‘‘
I love the front pocket where I can slip my hands under and feel like I’m also cuddling Hugo whilst carrying him. I do give him the odd tickle too hehe.
‘‘
Sally Frazeli, Mountain Buggy juno pilot – England
‘‘
From very, very little, Archie has always responded to touch when upset, skin to skin contact calmed him instantly and that’s what happened today. When I took him out of the stroller and put him into the juno my agitated little guy became a mass of giggles, and then calm and snug.
‘‘
Claire Stewart, Mountain Buggy juno pilot – Scotland
Mountain Buggy juno pilot Claire Stewart, mother of two Edinburgh, Scotland
‘‘
juno balances style and comfort perfectly – like a good pair of jeans – it looks at home on the street but doesn’t compromise on comfort when exploring. I love the fit of of the waist belt and my wife likes to keep her cold hands toasty in the front pocket. As for Poppy (the important one) while on board she is as content as ever, all snugly, as she takes in the world.
‘‘
Alex Whitney, Mountain Buggy juno pilot – New Zealand
urban jungle
nano
the luxury collection
the art of travelling light
™
™
engineered for the mountains, designed for the city