LUXE - The Revolution Issue

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phil&teds and Mountain Buggy has earned three acclaimed Red Dot Awards for product design excellence This year, the Red Dot Award’s international 38-member expert panel evaluated 4,928 entries from 56 countries and selected the winners according to the highest standards using a strict criteria, based on the latest findings in formal, technical, manufacturing, societal, industrial and ecological requirements. “We pride ourselves on our design effort that combines form and function to create the most versatile buggies, while maintaining iconic styling that sets us apart,” said Phil Brace, Lead Designer. “It’s a thrill for me and the team to be internationally recognised in this way, and humbling to be acknowledged alongside winners like Ferrari, Apple and Dyson.” “We’re just a small company based in New Zealand and our Design Team is thrilled to accept these three prestigious Red Dot Product Design Awards for our strollers,” said Campbell Gower, CEO, otherwise known as Chief Cook & Bottle Washer, at phil&teds. “This accolade confirms our position as design innovators and is a fantastic addition to the international awards from

phil&teds verve ™

consumer and industry the team has already received.”

urban style inline

These award-winning products will be included in the

Statement by the jury

museum’s permanent exhibition. Prior to that, they will be

“Verve delights with its great flexibility. Use of high quality

in the Red Dot Museum in the special exhibition “Design

materials, clear lines and an ergonomic design contribute

on Stage”.

further to the good overall impression.”


“With your entries, you showed uncompromising competency and considerable courage and have measured yourself successfully against the best in the industry.” Professor Dr Peter Zec – Founder and president of Red Dot

Mountain Buggy urban jungle

Mountain Buggy nano

the luxury collection

the art of travelling light

Statement by the jury

Statement by the jury

“The use of classical materials and patterns provides the

“This high quality buggy impresses due to its elegant

pushchair with a timelessly elegant appearance. Furthermore,

form, and because of its small pack size, it is an ideal

its many practical detail solutions are convincing.”

travel companion.”






“Re-vamped, re-invented, re-packaged, re-fined, re-arranged – a sleek ‘all’ aluminium frame and a vastly improved fold brings together the classic Mountain Buggy platform for 2015.” Phil Brace – lead designer



a new chapter unfolds Mountain Buggy are the pioneers of all terrain adventure, designing innovative and award winning products for over 20 years, enabling parents all around the world to live life without limit. For over 20 years, Mountain Buggy’s proven platform has delighted parents all around the world with its superior 3-wheel manoeuvrability, world class functionality, elegant simplicity and unisex appeal. Built to last; mums love the intuitive, easy feel; dads love the robust engineering; kids love the comfort offered on adventures. Being the world’s first in a world class competitive market, Mountain Buggy is committed to staying ahead of the game, launching an all terrain revolution for the brand – making our products much more relevant to today’s modern parents, yet stays true to the brand’s authenticity and heritage. The next phase shows a clear direction and evolution of our already award winning, all terrain platform, whilst holding true to our rich DNA of adaptability, manoeuvrability, simplicity, and durability.



the evolution of our icons Through valuable research, insights and collaboration with the design development team, we have exceeded expectations with exceptional results. We have re-engineered a new platform that will re-define Mountain Buggy as a brand, but also will re-define the all terrain category. We aim to be smarter, more intuitive and much more relevant to the customer without compromise to the integrity and authenticity of the Mountain Buggy brand, by responding to all your feedback. We offer a strong line up of buggies that own its own niche in the market to cater for the wide variety of lifestyles out there around the world. We have made it that much easier for you to visually see and feel the unique positioning of each of our Mountain Buggy models.

MB mini

swift

urban jungle

ultra light and tailored for the city

designed light, built compact

engineered for the urban active

travel system

™

™





‘‘

Light, nimble but still tough enough for a trip to the beach. Through the gate, down the stairs, round some tight bends, put the capsule on the frame and away – couldn’t be simpler.

‘‘

Alex Whitney, Mountain Buggy mini pilot – New Zealand






‘‘

The pram is gorgeous! easy to use, light and great looking!

‘‘

Sally Fazeli, Mountain Buggy swift pilot – England




‘‘

So easy to steer, especially compared to our last buggy that had a fixed front wheel. The pivot makes all the difference and just feels so smooth and fluent.

‘‘

Tilly Winter-Shipkov, Mountain Buggy urban jungle pilot – New Zealand




specifications

newborn – 5 years* * age reference as guide only buggy weight 14kg / 30.8lbs (with second seat) seat load 25kg / 55lbs (single) 20kg / 44lbs (per seat as a double) width 63cm / 24.8" safety certified for the following markets: Europe, UK, USA, Aus/NZ, Canada

+one bundle includes: a second seat and mattress

Many parents ask for a second seat to attach to their urban jungle. For stability and safety reasons, we developed +one as Mountain Buggy’s first revolutionary inline. +one is urban jungle™... plus one (second seat)! That’s how easy it is to position this revolutionary inline to your customers.

superior manoeuvrability and outstanding kerb pop maximum seat load capacity – 25kg / 55lbs (single) OR 20kg / 44lbs (per seat as a double)

new features

features we already love

Introducing five relevant key modes to enable growing families to live life without limit. superior one hand fast fold recline on both seats much more intuitive fabric attachment to buggy compact stand fold

multi adjustable handlebar

recline on both seats

12" air filled tyres full recline to upright buggy seat (single)

ability to fold with both seats attached conveniently located hand braking system

rear wheel suspension

hidden automatic frame lock

extra large fixed or follow the sun canopy with zip mesh extensions

gear tray to take up to 10kg / 22lbs of storage

compatible with protect infant car seat, freerider

easy lock back or full swivel front wheel mechanism

it’s cross compatibility across urban jungle / terrain

intuitive 5-point buckle with tail free harness

accessories (carrycot plus™, car seat adaptors)

adjustable crotch strap retractable leg extension

colours

longer seat back canvas fabrics of Mountain Buggy’s heritage reversible liner included 3 fashion colours magnetic peek-a-boo flap black

berry

marine

compatible with carrycot plus™



‘‘

The +one is superb on the bumpy grounds... went over an area with a lot of tree roots with both boys in it, and it handled it like a dream! It’s also super easy to steer with one hand holding the baby and the other pushing the stroller with Porou in!

‘‘

Mel Ewen, Mountain Buggy +one pilot – New Zealand





The handlebrake is fantastic and would be very confident with using it on hilly terrain. Dave Murtagh, Mountain Buggy terrain pilot – Ireland

‘‘

‘‘


carrycot plus™

one base, two fabric sets, three parent facing options




Not only do you recieve a carrycot that transforms, you also get a carrycot that is perfect for all seasons. The Mountain Buggy carrycot plus has been designed with safety and wellbeing in mind, using materials that ensure optimal breathability, ventilation and comfort for your newborn.

summer mode

4

INTERIOR FABRIC* (CARRYCOT MODE) Oeko-tex certified, cotton-poly blend. Oeko-tex is an independent testing

5

EXTERIOR FABRIC (CARRYCOT MODE)

certification system. Testing for harmful substances including: illegal

3D mesh fabric has been

substances, legally regulated substances, known harmful chemicals and

selected for superb ventilation,

parameters for health care!

and breathability for your newborn. Also offers a stylish aesthetic on and off the buggy.

*UK – oeko-tek fabric on the mattress sheet only

6

COMFORTABLE, AERATED MATTRESS The soft mattress has

7

CARRYCOT FEET Base struts that function as carrycot feet! These allow the

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VENTILATED BASE The strong and sturdy

been designed for optimal

lie flat mode to rest raised off

base is designed to remain

airflow, with ventilation

the ground, assisting natural

flat, offering excellent posture

holes positioned where

air flow and ventilation. Take

support. Perforations in the

the baby’s head rests, and

the two struts off the head

base aid ventilation and

compliments the ventilated

end of the carrycot for an easy

minimizes moisture build up.

base underneath for better

incline position.

Ideal for overnight use with the comfortable aerated mattress.

breathability for the child.

9

CONTOURED,

CARRYCOT PLUS SUN MESH COVERS* Providing the very best sun protection over your infant.

10

*The carrycot plus sun cover is for the lie-flat and incline positions only. When parents make the transition with their children to the parent facing seat, the urban jungle buggy cover is required.

600D POLYESTER SUNHOOD Offering 50+ UPF protection from those harmful UV rays.

winter mode

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WINTER LINER A removable liner that sits underneath the carrycot

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mattress offering extra insulation and protection in colder climates.

CARRYCOT PLUS STORM COVERS* The storm cover is designed to protect the newborn in colder climates. The 600D skirting wraps around the breathable mesh fabric on the carrycot, providing ultra protection from the cold, best in use with the winter liner. *The carrycot plus storm cover is for the lie-flat and incline positions only. When parents make the transition with their children to the parent facing seat, the urban jungle buggy cover is required.

parent facing seat mode

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BOND BETWEEN PARENT AND CHILD A separate fabric set is included when purchasing the carrycot plus to transform the carrycot into a parent facing seat! This provides further product longevity, increasing the weight load to 15kg / 33lb. The seat itself has been designed with durable, easy wipe clean material and a 3-point safety harness. When the child is ready to face the world, the transition between parent facing to the buggy seat sling could not be easier!


complete the look here are some great accessories to help complete the look, and sets your customers up for some serious life without limit fun!













this is why you want to range the new Mountain Buggy platform “Terrific, I have to look at my range, delete some competitor products and make room for the range; can you do a window display to coincide with launch?” Owner - Babyography Sydney

“Your product designers need to be complimented on the huge improvements, one hand fast fold, incredible compactness and overall look, well done MB.” Melbourne customer

“... love the easy fold and the excellent improvements in fold size, one of the consumers key purchasing considerations, well done Mountain Buggy!” Store Manager – Sydney Baby Kingdom

“I don’t usually do full range reviews midyear but I need to look at what we are stocking and make way for this range, as a new stockist for p&t we have been eagerly awaiting a MB presentation and love the simplicity of the improved fold and the overall look of each buggy.” Buyer – Babies R Us


Matthew MacDowell, father of one Minneapolis, United States of America


urban jungle

nano

the luxury collection

the art of travelling light

™

™

engineered for the mountains, designed for the city


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