SUSTAINABLE FASHION: WHAT IS IT AND WHY IS IT IMPORTANT?

Sustainable fashion:

what is it and why is it important?

At the moment, the fashion industry continues to be one of the most environmentally hazardous industries, along with the oil industry. We’ve been buying clothes without thinking of how it was produced for ages. Now everything has changed, as lockdown gave many people opportunities to reflect on many important things that they haven’t thought about before the pandemic. In this article, we’ll reveal the essence of sustainable fashion and its goals Scandinavia has long been concerned about the pollution problems caused by the global fashion industry. Back in 2009, at the Copenhagen Fashion Summit, participants spoke about the problem of low environmental friendliness and non-ethical production of clothing and insisted on the introduction of sustainable fashion development principles on practice for corporations and fashion brands. 10 years later, almost all fashion brands have embraced the concept of sustainable development. All over the world, designers and entire fashion corporations strive for cooperation, searching for new ideas on how to make fashion more ethical. The result is a set of rules for business, fashion, and everyday life. The concept that unites these rules and becomes the main trend in the development of the fashion industry is called “sustainable fashion”. Sustainable fashion means nothing but awareness and care of oneself, other people, and the environment.

Sustainable fashion has several main principles, knowing which, you can understand the essence of this concept. 1. Responsible use of human and natural resources. Sustainable brands only use safe materials to create their collections. They don’t hide information about the conditions for making clothes and guarantee a safe organization of work and fair pay. 2. Second life of ready-made items. This means buying pre-loved clothing at charity sales, second-hand and flea markets, as well as at resell points. For these purposes, there are also specialized websites, social media groups, platforms, and related applications such as Poshmark, Tradesy, ThredUP, etc. 3. Recycling waste and items for the manufacture of new ones. Manufacturers strive to reduce the amount of textile waste by using recyclable and renewable resources and materials. They release clothing collections created using new technologies from recycled materials. 4. Mending things instead of buying new ones. Most things can be mended instead of buying new ones.