MARKET ASSESSMENT Wentzville Community Center Feasibility
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Section III - Participation, Trends and Providers
In addition to analyzing the demographic realities of the service areas, it is feasible to project possible participation in recreation and sport activities. Participation Numbers. On an annual basis, NSGA conducts an in-depth study and survey of how Americans spend their leisure time. This information provides the data necessary to overlay rate of participation onto the primary service area to determine market potential. The information contained in this section of the report utilizes NSGA’s most recent survey which collected data in 2015, but issued the report in May of 2016. B*K takes the national average and combines that with participation percentages of the primary service area based upon age distribution, median income, region and national number. Those four percentages are then averaged together to create a unique participation percentage for the service area. This participation percentage when applied to the population of the primary service area then provides an idea of the market potential for various activities. Community Recreation Related Activities Participation. These are activities that could take place at an indoor community recreation center space.
Table A - Participation Rates for the Primary Service Area Aerobic Exercise Basketball Bicycle Riding Boxing Exercise Walking Exercise w/ Equipment Gymnastics Lacrosse Martial Arts/MMA Pilates Running/Jogging Swimming Volleyball Weight Lifting Workout at Club Yoga Did Not Participate Age: Income: Region: Nation: Average:
Age
15.3% 9.4% 13.1% 1.3% 35.5% 18.7% 2.4% 1.1% 2.5% 0.3% 16.0% 16.7% 4.0% 11.8% 12.2% 10.5% 22.1%
Income 17.7% 10.4% 16.5% 1.4% 38.6% 23.8% 3.2% 1.5% 2.9% 2.2% 18.7% 19.8% 4.8% 13.7% 15.2% 12.3% 19.3%
Region 15.6% 7.5% 14.0% 1.3% 41.1% 22.2% 1.6% 0.5% 1.9% 1.7% 16.6% 17.5% 3.6% 13.3% 13.8% 9.1% 17.2%
Nation 15.5% 8.5% 12.4% 1.2% 36.6% 19.3% 2.0% 1.0% 2.3% 1.9% 15.3% 15.9% 3.7% 12.0% 12.6% 10.6% 22.1%
Average 16.0% 9.0% 14.0% 1.3% 37.9% 21.0% 2.3% 1.0% 2.4% 1.5% 16.6% 17.5% 4.0% 12.7% 13.5% 10.6% 20.2%
Participation based on individuals ages 7 and up of the primary service area. Participation based on the 2013 estimated median household income in the primary service area. Participation based on regional statistics (Central Region). Participation based on national statistics. Average of the four columns.
Note: “Did Not Participate” refers to all 55 activities tracked by NSGA .
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