AND Brochure

Eight.

The General Teaching Council for England Brand & design by Anderson Norton Design.

Non conformist, appropriate, creative, energetic, approachable, enjoyable, confident and reliable. Nothing we’ve ever said. But our clients have.

Pure brand and design

As part of the branding work for The General Teaching Council we used photography to focus the overall message onto the one thing that was most relevant to the brand. The children.

Pure brand and design.

Brand.

Strategy.

Print.

Digital.

Advertising.

Event.

It’s important to explain what we mean by Pure brand and design.

We run our studio as designers. We connect directly with the people we work for producing design that is refreshingly creative, sometimes unexpected, and always appropriate. We find the answers to any questions you may have then we match those answers with creativity. At AND we see craft and business working together and this is at the heart of what we do.

Working with us will help you stand out as an organisation, your design will have reason and purpose and it will be appropriate in terms of budget and objectives. We will create something you can be proud of.

That’s it really, pure graphic design.

Who said white papers had to be boring. Every item we produced for Morgan Chambers was individually crafted with elegant typography, beautiful photography and imagination. Their view was if you are going to produce something anyway, it may as well be amazing.

They were right.

How we work and what we do

We’ve been here over 12 years. In that time we’ve moved studios once, had a dot com boom, two recessions, and a technology explosion. The relationships we have built up with our clients over that period have been nourishing and we are proud to say that the majority of them are still in place. That says something. But as the world has changed so have we. We are as youthful today as when we started. Technology has liberated us, making it easier to realise our creative thinking.

There is one element that hasn’t changed though. At our core is the premise that form follows function. We have a way of working that clarifies first what needs to be achieved.

By defining your business objectives and then by presenting your real character, we produce a spark with the design we create.

Now smile!

Dental care with you in mind

This is unified design.

As we’re a design studio that creates brands, it means we’ve worked across all disciplines. That has given us stacks of experience.

We’ve found that the benefits of having everything created within our single studio results in a wonderful consistency of message, from the smallest item we create to the largest, and peace of mind for the client in the form of efficiency, budget and time.

020 8332 6833 www.oradental.co.uk

Brand.

Visual identity.

Strategy.

There are many definitions of brand. We see it as the devolution of a set of core values to some or all of your assets and attributes in the form of an identity.

This is where we create the visual representation of everything we’ve gathered up to this point. Our process ensures that any solution we put in place visually communicates your brand language, gathered through the messaging sessions. It becomes the visual expression of what you stand for. It starts to become your spirit.

Often a branding process changes perceptions. In the past we’ve repositioned an organisation in the mind of their audience, we’ve created new ways of seeing established business models, or we’ve created new environments both visually and emotionally.

We identify your vision, mission and values and understand what people think of you.

We then take your values and use them as a basis to build your brand attributes. These will go on to be presented to the outside world.

Next comes message development.

We’ll make sure your messages are simple, consistent and compelling. Everything: Design, image, copy, advertising can be built around what we develop here.

The design will show how we distil the ethos of the messaging, translate these visually via the identity, then use ways of presenting what we’ve created to the target market in a way that is memorable and engaging.

A good example was the creation of the brand for ORA dental. The primary aim was to reposition private dentistry from something that felt exclusive and unapproachable to something that was accessible by all. With a new name, brand map and visual identity we created a strategy that set out ways of achieving our goals and set the benchmark for corporate dentistry as we know it today.

Do not disturb.

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A welcome sign worldwide

Design.

Print.

Web.

Advertising.

Events.

This is at our heart naturally. We started as designers and then added business discipline and after 12 years of working like this, and by designing most things for most situations, our method is proven.

The application of design to print is an art and we see it as that. We maintain the disciplines required to get the most from the correct stock, the right technique and the right level of imagination. We then manage carefully a process that requires creativity, technical knowledge, experience and passion all applied at the same time.

AND have grown up with the internet so naturally it has become a part of what we do.

The same techniques we employ when bringing an organisation’s message to life with the design, we employ when developing advertising.

AND can bring your events to life with strong visual impact, solid and well communicated messaging, bold and innovative presentation techniques, and imagination. Last year we helped our client, the PPA, plan and launch the world’s largest publishing event, the 2009 FIPP world magazine congress held at Billingsgate market, London.

We see design though very much like a craft.

We can create concepts that can come across as well on the back of an envelope as they can on a 48 sheet poster.

We use simplicity and space as a virtue. We love typography, we are fascinated how colour can change a persons mood and we get excited when we interweave those elements with photography or illustration.

That’s when design becomes magical. We still see that.

Imagination is an important part of the print process. We have challenged conventions by offering unique formats, we have aroused the senses with touch and smell, and we have offered practical benefits such as portability and ease of communication. Print is as powerful today as it has always been and we understand it’s unique strength.

We create websites in the same way that we approach all design projects. We understand the objectives first, we offer ways of reaching those objectives by exploiting the amazing attributes that only the web can offer, and we then apply the design to the framework in a way that is engaging and human. Every site we design is different because each client is different with their own unique messages. The sites we create encourage the user to quickly forget they are interacting with a website but instead are interacting with the client. Our sites feel natural and instinctive.

The advertising we create supports brand strategy by using the messaging already created as the foundation for the concepts.

Once we have an understanding of the brand objectives we develop strong and engaging copy and then use design to create memorable advertising that distills the message in a way that is succinct and engaging.

Every aspect of the event, the overall concept, the design of the interior and exterior, the signage, website graphics, exhibition space, and all presentation and printed material was created by AND. The work that both our client and AND put in, resulted in a truly amazing occasion.

Imagine a world without music. With the PRS we tried to engender a feeling of positive guilt when people played music publicly without paying royalties. By asking people “Are you listening” and explaining that “Music needs notes” we began to change thinking.

Eight projects we’ve worked on.

When we started AND our portfolio was almost entirely centered on financial services. Part of the reason we set up was to design in other sectors and in this we succeeded. The sectors we work for vary enormously - this is one of our strengths.

The discipline we learn from corporate design focusses the message where the consumer is the audience, and the instinct and emotion from consumer design, injects our corporate work with passion and humour.

These six projects give you an idea of the diversity of our clients and projects. Each project has been created by using the same methods. In effect, interpreting what the client wanted to say and then translating that back to the target audience, creatively.

1. Main identity For the first time since the company was formed AND was asked to rework Logica’s ‘famous’ identity to create a refreshed style. Naturally we had no plans to change the yellow.

1/ Logica

3. Advertising The advertising requirement for Logica is vast so naturally this was an important part of the guidelines. We created an image library as part of this brand exercise.

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Logica is one of the most established IT brands in the world and AND have worked on a number of brand projects for several years now. Naturally we have been keen to retain the heritage and brand equity derived from over 30 years of trading. Everyone knew the yellow.

As well as design we have managed their brand realignment globally developing guidelines that covered every item of collateral. Maintaining consistency across every region was our central task so we designed and created templates that were made available from their website, ensuring that daily, every application looks like it belongs to the family, albeit a very large family.

2. Collateral Each element in the guidelines was supplied with a corresponding Quark and InDesign file. This made it easy to keep the brand consistent globally.

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2/ Park Plaza

2. Hotel items Ranging from signage through to door hangers.

1. Collateral.

The design guide covers all internal and public facing collateral.

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1> meetings and events unit ed kingdom & ireland

The Art of Hospitality

To design a new brand and implement it across all items required by the hotel groups 95 hotels, and to create a brand manual and style guide for implementation to their U.S. chain.

MEETINGS AND EVENTS

Welcome

Contents

Flawless meetings, exceptional events.

Our Commitment

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Our Destinations

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London

City Locations

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Park Plaza Westminster Bridge London

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Park Plaza Riverbank London

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Park Plaza Victoria London

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Park Plaza County Hall London

Leeds

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Cardiff

Park Plaza Cardiff

Belfast

Park Plaza Belfast

Dublin

Park Plaza Tyrrelstown Dublin

Park Plaza Hotels is a stylish collection of individually designed hotels offering first-class meetings and event facilities across Europe. Modern function space is flexible for conference, exhibition and private event use, with Wi-Fi integration and most importantly, natural daylight or high specification intelligent lighting in all suites. Our event facilities are perfectly complemented by stylish guest rooms, awardwinning restaurants and bars and a reliable service, flawlessly delivered. With a range of outstanding facilities and a dedicated team of professionals to hand, you’ll be pleased you chose Park Plaza Hotels for your next event.

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Park Plaza Sherlock Holmes London Park Plaza Leeds

Nottingham Park Plaza Nottingham

Discover Park Plaza Hotels online with our 360° virtual tours www.parkplaza.com/virtualtours

Our commitment.

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One hour response to your enquiry and a proposal delivered when YOU need it

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Dedicated meetings specialists for each event

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On-the-day additional requirements will receive on-the-spot solutions

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Personalised web page for large events on request 19

European Locations

Inspirational tea and coffee breaks Delivery of a clear and concise itemised invoice within three days of your event 3

LONDON

LONDON Room layouts

Room capacities

Room layouts boardroom 1 boardroom 2

Room Name

boardroom 3

Conference Level 1

Park Plaza County Hall London is perfectly located just south of Westminster Bridge overlooking the River Thames and is within walking distance of many of the city’s most famous attractions including the London Eye, Big Ben and the Houses of Parliament. Just a few minutes from Waterloo train and underground stations.

• 6 modern function suites • Suites have natural daylight • Executive Lounge with terrace • 398 guest rooms • Penthouses with balconies • Spectrum Restaurant

Putney Westminster

battersea suite putney suite

Putney & Westminster Millennium

Ground Floor 5.5 x 4.8

–

7.2 x 5

–

20

12

20

–

35

20

19

24

24

30

–

30

30

48

48

70

– 100

15

24

32

50

–

60

14

15

18

16

30

–

30

60

64

80

–

120

12.7 x 4

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70

7.2 x 7

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60

24

7x5

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25

16

12.2 x 7

–

100

40

36

18

16

35

Battersea Millennium & Battersea

Conference Level 2

Boardroom 1

50

millennium suite westminster suite

Location

the study

doyle 1 Lower Ground Floor doyle 2

Boardroom 2

8.1 x 5.0

2.7

5.5 x 3.7

2.65

5.5 x 4.2

2.65

60 25 25

26

24

12

10

12

10

24 –

21 –

Boardroom 3

–

–

The Study

5.3 x 5.0

2.25

32

14

12

10

14

4.2 x 7.3

2.32

42

22

18

24

14

48

–

60

12

–

–

12

–

–

12

–

–

20

–

–

Lower Ground Floor

Conference Level 2 Doyle 1 Vauxhall

5.1 x 7.2

–

30

–

50

Lambeth

6.2 x 5.2

–

20

12

15

18

16

20

–

35

Vauxhall & Lambeth

11.3 x 5.2

–

70

35

30

18

30

19

48

24

48

24

70

– 100

Doyle 2

4.5 x 4.5

2.32

16

10

12

10

–

10

–

–

Doyle 3

7.7 x 6.0

2.43

87

30

24

36

35

42

–

100

Situated on fashionable Baker Street, Park Plaza Sherlock Holmes offers intimate function space ideal for meetings, private dining, weddings and corporate events. Just a few minutes to Baker Street tube and Marylebone rail stations and only 10 minutes from Wembley Stadium.

• 7 function rooms • Private dining lounge for up to 60 guests • 119 guest rooms including 3 heavenly loft suites • Sherlock’s Grill

• Sherlock’s Bar • Fitness Centre • Beauty treatments available • Wi-Fi available throughout • Licensed for weddings and civil ceremonies

doyle 3

Location

Park Plaza County Hall London 1 Addington Street, London SE1 7RY T: +44 (0) 20 7021 1800 F: +44 (0) 20 7021 1801 ppchconf@pphe.com www.parkplaza.com/countyhall_london

lambeth suite executive lounge 2

Park Plaza County Hall London The Houses of Parliament & Big Ben

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The London Eye

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London Aquarium & Dali Universe Westminster Abbey

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Park Plaza Sherlock Holmes London 108 Baker Street, London W1U 6LJ T: +44 (0) 20 7486 6161 F: +44 (0) 20 7034 4822 ppsh_me@pphe.com www.parkplaza.com/sherlockholmes_london

vauxhall suite

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Park Plaza Sherlock Holmes

Tate Britain Gallery

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Oxford Street

Buckingham Palace

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Soho

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National Gallery

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Regent Street

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Regent Street

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Selfridges

Southbank Centre

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Sherlock Holmes Museum

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National Theatre

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Planetarium

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Tate Modern Gallery

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Madame Tussaud’s

10

12

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We are currently working on Park Plaza Westminster Bridge, developing strategy, brand and launch materials for the opening of the largest new build hotel in London for over forty years.

• Spectrum Bar • Fitness Centre • Beauty treatments available • Wi-Fi available throughout

Room capacities

Ground Floor

n io pt ce Re e nc r da ne r Din inne D t re ba Ca m sroo as Cl pe ha U-S m oo dr ar Bo tre ea Th ) t (m gh ) Hei (m ns sio en Dim

Room Name

n io pt ce Re e nc r da ne r Din inne D t re ba Ca m sroo as Cl pe ha U-S m oo dr ar Bo tre ea Th ) t (m gh ) Hei (m ns sio en Dim

Conference Level 1

We are retained by Park Plaza as their sole design agency developing identities for all new hotels, restaurants and internal and public facing design.

3. Sub brands Each hotel requires identities for all food and beverage outlets.

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1. Teaching magazine.

Designed by AND after consultation with teachers about what they wanted from the magazine, we design and produce this national magazine for the GTC each school term.

3/ The General Teaching Council//GTC

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2. Visual identity AND have developed a design template for all GTC collateral using imagery and type to hold the style. The range of photographs we use were commissioned by us to show real teachers interacting with real pupils. No make up, costumes or studios were used and they were all shot using natural lighting.

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3. GTCE website AND were asked to design the website for the GTC. We were responsible for all development from how the site would communicate, architecture, user testing through to building the templates.

CODEOFCONDUCT ANDPRACTICEFOR REGISTEREDTEACHERS

4. Sub brand As part of our remit we have created a number of GTC sub brands that promote various initiatives to the teaching profession.

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The objectives were firstly to build a visual identity and secondly to turn around the negative perception of the GTC held by a large proportion of teachers at the time.

Currently in our eighth year as the GTC’s retained design agency we have created design aimed at making the teacher feel a part of the GTC. 4>

We have communicated to teachers that the GTC is not forcing policy on them but instead working with them on their behalf.

The overall style we have put in place is adaptable, easy to use and flexible, and will constantly be kept fresh and contemporary, enabling the brand to develop alongside the profession.

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1. Visual identity After offering several alternatives the board decided on an evolution rather than a revolution of their previous brand. The visual brand was designed for maximum flexibility for use on many applications.

4/ Periodical PublisherAssociation//PPA

2. Events We created a unique look and feel for each event to encourage the audience to see each one as an individual occasion and to convey the individual spirit of that event. AND were then responsible for applying the design to all dimensions both in print, online and in to the venue itself.

The voice of magazines and business media

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The PPA is the body that represents the voice of magazines and business media.

We were commissioned to create the PPA identity and all its applications as well as develop identities, collateral and venue branding for the many events they hold including last year, the 2009 FIPP World Congress, the world’s largest publishing media event, held at Billingsgate, London.

The PPA identity has been adapted with colour for the many different sub divisions of the PPA. A simple but effective solution. We find that working for the PPA really connects us with an industry that is pushing the boundaries of both print and digital. Exciting times.

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Independent Publisher Awards 2009 Brand extension of the year Andrew Johnson/Wallpaper Ind nde pennde Braepe dennt nd ext t ensPublish ion er Aw of the a ds yeaard s 200 r Win ner9 s nam e

Training

Marketing

Business Media

Independent Publisher Awards 2009 Brand extension of the year Winners name

Strategic Partner

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Publisher Member

Recognised Agency

Independent Publishers Advisory Council

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FRIDAY 14TH NOVEMBER 2009 MILLENNIUM MAYFAIR GROSVENOR SQUARE LONDON W1

PERIODICALS TRAINING COUNCIL

1. Email delivery system.

A system was developed that allowed the client to create emails that are sent to their clients around the world, professionally and efficiently. The email summarises the articles.

5/ FTSE

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This was a good example of how new technology helped with a familiar problem. FTSE are the established authority when reporting and indexing the markets, but they wanted to promote the fact that they help direct the thinking in those markets too. Their messages and their opinions needed to be promoted.

Our task was to get that message out clearly, directly and with imagination to a diverse global audience. FTSE Focus was the answer. It is easy to update, flexible in its delivery, clear and readable. We are working with FTSE on a range of projects including the identity and collateral for the FTSE World Investment Forum 2010.

2. Microsite A simple microsite expands the information on the emailer and offers the user many ways of bringing the stories to life and a wealth of links and downloads to make them relevant.

3. Printed magazine A number of their clients opted to receive a printed magazine so, planned at the same time, the online magazine is then printed digitally. The resulting PDF is then used on the website as a download.

4. World Investment Forum.

The World Investment Forum is a unique FTSE event that brings together the world’s leading financial academics and asset owners for three days on the Cote D’Azur this year. AND are responsible for all the branding and design for the brochure, collateral, web and event graphics.

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2> 22 – 24 April 2010

1. Advertising.

The design system was designed to be flexible enough to apply to advertising. Once the overall brand messages were set these were used as a foundation for all activity across brand and advertising. All headlines and copy were written by AND.

6/ Performing Right Society//PRS

The PRS came to us with one central problem. The public saw them as a tax gathering organisation. Our task, through brand and strategy, was to change this perception through messaging and design. First we brought visual consistency across all collateral. Then developed the message that the PRS was in fact, key to the future of the British music industry. The audience is as diverse as music itself so the design system uses photography to convey any given message. The bright yellow is deliberately challenging but the design system allows designs to shout out loud or be calm and peaceful just like the music itself.

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The Performing Right Society.

For advice on obtaining a PRS music licence and contributing to British music please contact us on:

0800 068 4828 contact@prs.co.uk www.prs.co.uk

2. Design template.

The system had to be flexible enough to adapt to a myriad of music styles, messages and collateral.

MUSIC NEEDS NOTES.

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The Performing Right Society.

For advice on obtaining a PRS music licence and contributing to British music please contact us on:

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3. Design system.

We developed a system that was timeless, adaptable and cost effective to produce. Previously, several versions of this booklet was produced to target the message to specific sectors.

After we focussed the message on the importance of supporting musicians it only required the creation of one generic leaflet, and as this was printed in two colours the cost saving was significant.

0800 068 4828 contact@prs.co.uk www.prs.co.uk

MUSIC NEEDS NOTES.

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Imagine a world without music.

Imagine a world without music.

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Questioning skills

Common obstacles

The funnel questioning technique Start with open questions for general information.

Home in on responses with probing and closed questions in order to obtain more detail.

Customer does not play music How do you think music could positively influence your customers?

• Positively influence customer behaviour and your takings.

A study monitoring sales of wine in a supermarket found that when French music was played, French wine outsold German wine 3:1. When German music was played, German wine outsold French Wine 2:1.1

Open questions

Probing questions

Closed questions

PRS sales tips

Open questions Start with open questions in order to build rapport, encourage longer responses and obtain maximum information. Customers cannot answer yes or no to open questions.

Who? What? Why? Where? When? How? • How are you?

• How is business going?

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• What is the nature of your business?

Listening skills

What background music do you use on your premises?

Listen carefully to the message • Don’t interrupt

What music is audible on your premises?

• Music on training videos, company DVDs and presentations

• Don’t finish the speaker's sentences for them

• TV, radio, CDs, MP3s and DVDs

• Give the speaker your full, unbiased attention

• Music via a computer or the internet

• Stop yourself from mentally phrasing your response instead of listening to the speaker • Differentiate between facts, feelings, values and opinions

What entertainment do you put on in your business?

• Office parties • Social clubs

• Shut out your thoughts and reactions • Delay judging what you hear until it is necessary

Whereabouts is music audible in your business?

• Breathe calmly and deeply

Where else in your business is music audible?

• Offices, manufacturing areas, warehouses, factories, store rooms etc.

Use positive verbal signals • "Good idea" • "I see what you mean"

• Staff gyms • Telephone systems (music on hold) • Canteen, staff kitchen, staff rooms and other rest areas

• Allow time for absorption and reflection

Who can hear music within your business?

• Employees

• Don't rush or hurry the speaker unnecessarily

• Customers • Visitors

• "You're saying that…"

• "As I understand, you…"

• "Let me see if I've got that" • "You seem very worried about…"

Probing questions Probing questions are used to clarify responses to open questions and to obtain specific information.

You cannot prepare these questions, they depend on the answers you are given and rely on you listening carefully and picking the main points from the customer's answer.

Tell me, explain to me, describe to me…

Closed questions Use these to pin-point specific facts. Customers can answer yes or no to closed questions.

Have you? Will you? Do you? Are you? Did you?

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How do you think music could positively influence your staff?

• Increase staff productivity and performance.

Staff working in data processing were exposed to fast, slow and no music. There was a 22% increase in productivity when fast music was played, compared to when slow music was played and a 12% increase in productivity when fast music was played compared to when no music was played.3 • Improve staff morale • Mask conversations in quieter areas Dealing with gatekeepers • If you are playing music in your organisation without a PRS Music Licence you could be breaking the law.

It's similar to a TV licence, but for music. That's why, if you are using music, it is important for me to talk to someone about it. (After the third phone call add otherwise it could lead to further action).

• We have written a number of times, it's imperative that I speak with the owner / manager.

• I don't want to waste your time, what is the name of the owner / manager and when is a convenient time to call back?

• Reception and waiting areas

• "I hadn't thought of that before"

Summarise: restate your understanding of what the speaker has said • "Let me check to make sure I understand"

• Create your desired atmosphere

• Security guard stations

• "Uh-huh" Use pauses / silences • Don't try to fill silence

• Attract new and maintain existing customers • Differentiate your premises from the competition.

Music can influence the way customers perceive your business. A study showed that customers thought a sports store was ‘cool and modern’ when upbeat, fast tempo music was played, but when slow rock music was played customers thought the store was ‘tired and dull’.2

North, A.C., Hargreaves, D.J., McKendrick, J., (1997). Instore music affects product choice North, A.C., Hargreaves, D.J., McKendrick, J., (1997). The perceived importance of in-store music and its effects on store atmosphere North, A.C., (2004). The effects of music in the workplace: a review of the psychological evidence

Tips Do not confuse your customer • Avoid using technical terms (e.g. customer organisation / licensable item) • Avoid referring to tariffs by their code (e.g. tariff I) rather than their full name (e.g. Music in the workplace) • Do not use the term 'music usage' without explaining what it is

1. Name and brand.

The name August evokes the spirit of the month of holiday and the time of harvest. We wanted a name that reflected a youthful, optimistic and energetic organisation, and a name that was real and memorable.

7/ August Equity

We have been working with this private equity firm (previously named Kleinwort Capital) since AND started. We created the August name and visual identity for them three years ago. This felt like an enormous responsibility because they see their brand as the heart of their organisation.

The brand map and messaging led to the name and logo and we designed their website to act as the hub of all marketing, advertising and investment activity. The results of this integrated program is a great example of what happens when craft and business work together.

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2. Informer magazine The brand was launched with a magazine that was produced quarterly after that. It was designed to drive the audience to their website which held an online version of the magazine where stories were brought to life by video and podcast. The fact they worked in just four sectors was consistent with the previous brand so we used that as a linking feature.

3. Website.

With such a close association to the media and technology sector, August are constantly ensuring their website is relevant, state of the art, and practical.

4. Touchpoint magazine Recently we’ve adjusted the brand to reflect a more sophisticated and cautious market. The format of the magazine has also changed to a more cost effective solution.

It still works online and as this is a regular publication it enables August to always keep the information on their website fresh.

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8/ Craft Central When invitations to tender were advertised we wanted to win this project for two reasons. First this creative discipline is close to our hearts but secondly, as they are based in Clerkenwell Green, it is something we’d have to see every day.

We wanted to create a brand that defined craft as a serious discipline at the core of design. The identity adapts to reflect any craft discipline: woodwork, metalwork, ceramics etc and we’ve designed all print, signage and exhibition as well as a comprehensive and engaging website. A very rewarding project.

1. Name and brand.

The name and brand was clear and crisp and was flexible enough to allow adaptation to all the disciplines Craft Central represented.

2. Website The website we developed for them is fully content managed and uses pictures of the craft on every page. They have the ability to put up any image, and change the text throughout the site.

3. Collateral.

Each business card refected the owners specialist craft, whether metal, wood or any other medium.

4. Signage and exteriors The head office and all the studio locations offered a good opportunity for promoting their place in the community and their strong brand and representation of the craft industry.

When Park Plaza Hotels asked us to create their ‘do not disturb’ door hanger they asked for something unique. We didn’t want to follow the flock either.

Still counting. Please do not disturb.

Client list.

3i Infotech Activeion Advent Venture Partners art’otels August Equity Baker Tilly British Property Federation Craft Central Corero Systems Durrants EquaTerra Evance Wind Turbines FTSE Group

General Teaching Council Independent Schools Council James Allen’s Girls’ School Logica Park Plaza Hotels Plaza on the River PPA (Periodical Publishers Association) Renew Medica Strategy & Technology Swiss Re Syncova The Performing Right Society Theatre Rites

To begin to overturn the negative perceptions some teachers had of the GTC we ensured that every item sent from the organisation, especially the forms held engaging and inclusive visual messages. There were a lot of forms though, so to keep costs down we bought a blackboard and some chalk and began to bring each item to life.

This example here was for higher education.

Why work with us?

We really enjoy doing what we do and it’s a matter of record that our clients really like working with us as well. This counts for a lot.

We’ll work very hard for you and the design will work just as hard as the creativity always has reason and purpose.

A client once described working with AND to be like the kind of work one does at weekends to your house, car or garden. It’s the kind of work you enjoy. It is satisfying as it progresses. You can’t wait to get back to it. And when you’ve finished it you can’t wait to show it off to your friends.

We’ve worked with some of the largest companies in the world along with some of the smallest and newest but all have our undivided attention. We take this seriously, after all this is commercial art. Pure brand and design.

The inspiration for the auspicious PPA Marcus Morris awards event was simple. Marcus Morris created the Eagle. We of course used that.

Contact David Norton or Justin Anderson// david.norton@andesign.co.uk. justin.anderson@andesign.co.uk 020 7336 6992

Pure brand and design