visual
OR_D E R
content
figure/ground similarity proximity closure continuance translation rotation reflection glide/reflection dilation symmetric balance asymmetric balance ambiguous balance neutral balance
figure/ground
a character as it relates to the surface it’s displayed on.
similarity
chacters with similar visual components group together.
proximity like characters near each other are seen as a visual group.
closure
visual completion of incomplete groups.
continuance
group of figures that visually appear to continue.
translation
an equidistant set of linear figures in a mapping formation.
rotation
a figure turning around a central point.
reflection
transformation of a figure that has a mirroring effect.
glide-reflection
mirrored figure that glides into a new position.
dilation
a change in size of a figure; typically set.
symmetric balance
balance on both sides of the composition.
asymmetric balance
balance set slightly off.
ambiguous balance
vague sense of balance.
neutral balance
inactive sense of balance.
速 Mercedes Padro, 9-20-13 completed as a requirement for visual communication course in the graphic design program at the kansas city art institute. michael kidwell, assistant professor.
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