J. Crew Collection Pop Up Shop

J.CREW Jessie Kunkel

Madison White

Brand Identity Mission • Committed to a principle of excellence in every aspect of our business • Embrace a high standard of style, craftsmanship, quality and customer service • Focuses on creating product lines with consistent fits and detailing that our customers expect

Vision and Values

Vision

• Service • Quality • Innovation

Values • • • • •

Commitment Trust Creativity Passion Detail

Current Trends • Increase in designer items without logos or over the top branding • Continued presence of a wealthy clientele in the luxury market • Customers want a luxury ambiance and environment while shopping for higher end items • Customer loyalty, brand recognition and strong customer base

J.Crew Collection Pop-up Shop

Goals and Objectives • Raise awareness of the J.Crew Collection • Determine the interest and possible location of standalone store in the future • Creating a luxury environment and ambiance

Measuring Success • Build personal relationship with clients • Number of visitors • How much inventory sells • What specific products sell • Social media presence • Gain customer loyalty

Charleston, South Carolina

Demographics • • • •

Population: 251,382 Average Resident Age: 32 51.5% female, 48.5% male Median household income: $67,400

Stores: Louis Vuitton, Lacoste, Gucci, high-end boutiques

Ranked Number 1 U.S. Destination by Conde Nast Traveler Magazine

Target Customer

 Paige Owens

Charleston, South Carolina Age: 36 years old Occupation: Creative Director at Charlie Magazine, Mother of Two Income: $200,000+ VALS: Experiencer and Innovator

Charleston Fashion Week th-22nd March 18

Featuring small boutiques and name brand stores in and around the Charleston area Emerging designers including last seasons winner of Project Runway

J.Crew Collection Pop-Up Shop Experience

SHIP AND LOCATION

Charleston Waterfront Park Pier

LOWER DECK LAYOUT ENTRANCE: WRAP AROUND DECK

SHOPPING AREA

KITCHEN

DRESSING ROOMS

DRESSING ROOMS

TABLE DISPLAYS

DECK ENTRANCE

SHOPPING AREA

UPPER DECK LAYOUT LOUNGE SHOPPING AND SEATING

BAR

WALL DETAILS

SHOPPING AND SEATING

LOUNGE

FOOD OFFERED

OPENING PARTY March 15th, 2014

Catered by local restaurant and bar

Cruise around the Charleston Harbor

All proceeds and donations from event go to charity Leukemia & Lyphoma Society and Wings for Kids

Inviting store owners, local bloggers, magazine editors, influential individuals from Charleston area

J. Crew staff and design team will be present

Top Associates from J. Crew stores all over the world awarded the opportunity to work at the pop-up shop based on sales

MARKETING & PROMOTION jcrewpopup jcrewpopup

HELLO, @JCREWPOPUP

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J.Crew Collection Pop-Up Shop Charleston, South Carolina [[[ NGVI[TSTYT GSQ

Facebook, Instagram, Twitter, YouTube

Daily looks and outfits from J.Crew Collection

Charleston’s best heading to our ÁVWX IZIV . 'VI[ 'SPPIGXMSR TST YT WLST in Charleston’s Waterfront Park Pier NGVI[TSTYT

Set-up, production and opening night of pop-up shop

Charleston information and shopping “J.Crew Loves”

Facebook J.Crew Collection Pop-Up Shop

First ever pop-up shop in Charleston, South Carolina at Waterfront Pier Park Opening Night: Saturday, March 15th, 2014 8:00pm

YouTube

GIFT BAGS SeaBags by J.Crew

• • • • • • • • •

Charleston Bloody Mary Mix Rewined Candles King Bean Coffee J.Crew Paper Goods Skinny Minimergency Kit J.Crew Hair Ties Luggage Tags Nail Polish J.Crew Collection Lookbook

GIVING BACK J.Crew will donate a percentage of total earnings from the pop-up shop to the Leukemia & Lymphoma Society and Wings for Kids.

Thank You!