FASHI ONREVI EW
TheRow: ATr i umphForTheOl s e nTwi ns
Mary-KateandAshleyOlsenhavetakentheirhigh-fashionwomen’s
c l ot hi ngl i nef ur t he rt hanany onec oul dhav ei magi ne d.De but i ngatNe w Yor kFas hi onwe e ki n201 0,St y l e . c om t e l l saboutt he i r1 9l ookc ol l e c t i on madeupofe nt i r e l ybl ac k,whi t eandnav ywhe r et het wi nsmadeas t r ong f i r s ti mpr e s s i onwi t ht heaudi e nc e .Thec ol l e c t i onhasgr ownr api dl yi n t hepas t3y e ar s ,nowt oi nc l udewome n’ sac c e s s or i e s ,e y e we ar ,andhandbags ,al ongwi t ht he i rc l as s i candl uxur i ouswome n’ sc l ot hi ng. Be gi nni ngwi t hagoalt oc r e at et hepe r f e c tt s hi r t ,TheRowhasqui c kl ygr ownande v ol v e di nt oahi ghe nd,wome n’ sbr andwi t hc l as s i cpi e c e s f ors ophi s t i c at e dwome n.As hl e yOl s e ns t at e dwhi l es pe aki ngwi t hI nt e r v i e wMagaz i net hat“TheRows ke wst owar dsanol de rmar ke t .Themai n t hi ngwet houghtwasl ac ki ngi nt hel uxur ymar ke t we r ebas i cpi e c e s . . . [ t omi xandmat c h]s oy oudi dn’ t f e e ll i key ouwe r et ot al l ydr e s s e di nonede s i gne r . ” Shegoe sont os ayt hatt hebr andf oc us e si t sc or e de s i gnsons t apl e ,e as i l ywe ar abl eandac c e s s i bl e pi e c e sf orday we arande v e ni ngwe ar . I ti s n’ te v e r ydayt hatde s i gne r sbr andne wt o t hel uxur yf as hi onmar ke tbe c omes uc c e s s f ulat t he i rs t ar t .But ,t hatc e r t ai nl ys e e mst obet he c as ef ort heOl s e ngi r l s .Be gi nni ngt he i rc ar e e r si n ac t i ngast oddl e r s ,t heduohasbe e ne xpos e dt o f as hi on,f ameands uc c e s st he i re nt i r el i v e s .I ti snowonde rTheRow’ si nnov at i v ec ol l e c t i onsand c hi cde s i gnshav ebe e ns owe l lr e c e i v e d. Wi t he ac he me r gi ngbr andandc ol l e c t i ont he r ear eboundt obene gat i v er e v i e ws .But ,t her e s pe c tt hatMar y Kat eandAs hl e yOl s e nhav e r e c e i v e df r om r e t ai l e r s ,r e v i e we r sandot he rde s i gne r si squi t eas t oni s hi ng. The ywe r ef e at ur e di nVogueMagaz i nej us tmont hsaf t e rt he i rf i r s ts how, i n201 1 ,andac c or di ngt oVogue . c om,AnnaWi nt our( Voguee di t ori nc hi e fU. S) name dt heOl s e ns“ Wome nofDi f f e r e ntGe ne r at i onsWhoAr eShapi ng Fas hi on”i n201 2.Lat e ri n201 2j us tbe f or et hepai rofde s i gne r swe r eawar de dt hemos tc ov e t e dCFDAAwar df orWome ns we arDe s i gne roft heYe ar , t heCFDAs t at e dt hat“ TheRowr e f l e c t sas e ns eofr e l axe dandt i me l e s se l e ganc e ,f oc us i ngonf i nef abr i c sandt hepe r f e c tf i t ” . I nawor l dt hathasbe c omes or e v ol v e dar oundc e l e br i t i e swes e eahuge dr awf orpe opl et opur c has ei t e mswi t har e c ogni z abl ename ,l i ket heOl s e n’ s . I thasbe e nagr e ats ur pr i s et oal lt hatt het wi nshav emades uc hapos i t i v ename f ort he ms e l v e si nt hei ndus t r y .Ac c or di ngt ooneofTheNe wYor kTi me smos t e s t e e me df as hi onwr i t e r s ,Cat hyHor y n,“ TheOl s e n’ spe r s pe c t i v eonf as hi on e ngage s ,mos t l yf ori t ss e par at e ne s s .I t ’ sf unny :t he yhav ewont hei ndus t r i e s hi ghe s tac c ol ade ,t he yhav et her e s pe c tofr e t ai l e r s ” .Wi t hs uc c e s sands t at us ashi ghe ndde s i gne r sf ul l yac hi e v e d,t heOl s e nt wi ns ,wi t ht he i rmi ni mal i s t i c ae s t he t i cande y ef orunde r s t at e dl uxur y ,c ont i nuous l yl e av euswant i ngmor e . ByMadi s onWhi t e
Publ i s he d:Januar y1 ,201 4
VI EW SLI DESHOW