KANGYANGLAWSONPENUMUDICONSULTANTS
Case Summary C S
Character Profile
Issues
SWOT Analysis
Case Solution
Alternative Solutions/Recommendations
Conclusions
KANGYANGLAWSONPENUMUDICONSULTANTS
Fatab Shoe Company‐ multi‐national shoe F t b Sh C lti ti l h manufacturer based in Zimbabwe
Caribbean Subsidiary‐ C ibb S b idi l i fi f losing profit after competition ii entered the market HQ sent new top manager to Caribbean to assess and remediate
the problem Complete overhaul of staff and facilities was needed The plan will take 5 years to turn around the subsidiary to gain profit once again fit i
KYLPCONSULTANTS was hired by HQ to introduce alternative solutions for the situation at hand lt ti l ti f th it ti t h d KANGYANGLAWSONPENUMUDICONSULTANTS
New Manager from HQ
Marketing Department Manager M
• Hands‐on manager • Experienced CPA • “if your not with me, your against me“ mentality
Mr Bullhead Mr. Bullhead
• Political Appointee • Pro‐Change
Mr Focus Mr. Focus R&D Manager
Quality Control Director
• Caribbean lifestyle • Political indifferences P liti l i diff • Believes new designs are too expensive
• Highly educated • Knew how to solve K h t l problems but had trouble implementing
Mr. Brickhead
Mr. Zapatos Production Manager
Mr. Squarehead
•Brother‐in‐law to Mr. Brickhead •Refused any inspections • Did not know how to manage staff or equipment
Plant CEO
? Plant CEO
• Caribbean lifestyle • Did not care about what HQ wanted • Did not conduct meetings with staff
KANGYANGLAWSONPENUMUDICONSULTANTS
g g Organizational Decision‐Making
Lack of Leadership
Fatab Market Monopoly No New Products Low Quality Products/Outdated Designs
O td t d P d ti Li /E i Outdated Production Line/Equipment t
Plant CEO does not communicate with staff/no leadership ff Lack of Work Motivation Defect in Production Quality
Market Competition p
Hiding Financial Reports from HQ No new marketing/products on the market
Faulty Equipment/ No replacement parts on‐hand Large Delays due to break‐downs
Social/Political/Personality Conflicts
Staff let personal difference affect organizational performance (i.e. political party)
KANGYANGLAWSONPENUMUDICONSULTANTS
g Strengths
Weaknesses
• Mr. Bullhead’s strong qualifications/ background • Previous success of the brand
• Outdated equipment/production line • Political Influence in the hiring process and decision making •No plant administration leadership in place • The plant CEO’s ignorance for the problems
Opportunities
Threats
• Mr. Zapatos‐ ISO 9000 training • Mr. Focus‐ marketing reports/ ideas • Availability of styles of shoes, Less expenses A il bilit f t l f h L needed for R&D department
• Mr. Squarehead‐ arrogant • Mr. Brickhead‐ refuses to think of new id / d l ideas/models • Public’s loss of trust in the products • Lack of work motivation in the workers • No negociation between director of the quality control Mr Zapatos and the quality control, Mr. Zapatos, and the Production manager, Mr. Squarehead
KANGYANGLAWSONPENUMUDICONSULTANTS
Mass Overhaul
Fire all top Plant officials, including Marketing, R&D, CEO, Quality Control, and Production Replace officials with experienced international people Update production line/marketing 5 year turn‐around time
Positive Highly educated people in positions to make large difference and turn company around International ideas tested by experience Needed improvements to marketing/production taken care of
Negative Plant employees may not be loyal to new officials New officials may not understand market/ culture of Jamaica/Caribbean
KANGYANGLAWSONPENUMUDICONSULTANTS
p , g / Replace R&D, Production Managers/ Plant CEO
Keep Marketing/ Quality Control Managers
Either buy new equipment or have replacement parts on‐hand
Market Testing k i
To mentor all department heads To make sure current tolls are being used
Upgrade Production Line/Equipment
They still have good ideas that can be implemented into the company
Hire International Consultants
These officials did not fulfill their job requirements Family ties should not effect job performance Consider hiring regional/local people for the positions instead of international
Take current products in other markets and market test them in the Caribbean Saves money on R&D/Marketing
Corporate Checks & Balances
Put in place checks and balances so that financial reports can be true to form
KANGYANGLAWSONPENUMUDICONSULTANTS
p g Importance of Understanding a Market’s Culture
Leadership
With employees and costumers Employees will fee loyalty towards their own people Company needs to know when Costumers want new products and what the market vulnerability is The main problem was the CEO not managing his employees and making the right decisions. CEO did not make the right decisions and did not hold managers accountable
Social/Political/Personality Conflicts
These conflicts cannot effect the organization A manger must be able to identify these problems and solve them quickly and efficiently
KANGYANGLAWSONPENUMUDICONSULTANTS
KANGYANGLAWSONPENUMUDICONSULTANTS