2017 Design Portfolio by Paul Oh

DESIGN PORTFOLIO

오 experience

Paul Oh

thisispauloh@gmail.com

703.463.1532

www.ISSUU.com/

Winter 2017 - Present Kung Fu Tea - Marketing Graphic Designer, New York, NY

• • • • •

Develop digital and physical marketing materials utilized by 160+ Kung Fu Tea locations such as TV Slides, In-Store Posters, iPad POS Display, Window Decals, and Event Banners. Utilize MailChimp and Adobe applications to design newsletters sent to 15,000+ consumers announcing new products and/or promotions. Increase brand awareness by creating social media posts which gain up to 200%+ more engagement than similar posts previously. Supported the design and development of the 2.0 Release of the Kung Fu Tea mobile application with 200,000+ users. Generated key visuals (digital & physical) for the 1st National Bubble Tea Day on April 30th, 2017. Holiday promotions increased monthly average app downloads by 200%, increased average ticket sales by 10%.

Winter 2015 - Winter 2017 GINIA, Inc. - Graphic Designer/Proposal Manager, Alexandria, VA Graphic Design • Sole designer in the development of unique graphics utilized within proposals to illustrate processes, methodologies, and systems. • Maintain corporate website (WordPress) through updates and postings. • Develop unique media slides for website banner for new services. • Produce marketing materials/collateral such as business cards, apparel, banners, brochures, presentations, and cut-sheets. • Create corporate documentation such as Human Resources materials (e.g. employment application and employee appraisal form). Miscellaneous • Managed the development of all aspects of proposals working closely with business leadership, technical specialists, and other partnering team members. • Led company in attaining ISO 9001, ISO 27001, and ISO 20000 certifications through coordination with management and third party consultants. • Provided all document creation, editing, auditing, and review. • Supported company in achieving CMMI Maturity rating Level 2 in development. Spring 2013 - Present Freelance Designer • Compiled brand communication presentation stacks for clients including ANA Airlines and Burson- Marsteller. • Provided design direction for brochures and flyers for Fairfax Country Art Show for the head instructor. • Led initial product development of a beer growler for an independent client through sketching and research. Fall 2012 STRENG - Design Internship, Brooklyn, NY • Conducted market research for clients such as Whirlpool and venture capitalists. • Aided in the development of a desk organization product series from initial concept to presentation renderings. • Major tasks included creating style boards, concept sketching, quick model making, CAD (Solidworks), and rendering (PhotoView 360). • Collaborated with senior management and designers to drive brand consistency across levels of design.

digital skills

Proficient: Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat Pro), MailChimp, Microsoft (MS) Word, MS PowerPoint, Photo Retouching, Typography, Dropbox, Animated GIFs, Google Drive, SolidWorks & PhotoView 360 Familiar: Squarespace, WordPress, Adobe After Effects CS5, Autodesk Alias Sketch, Sketchbook Pro, MS Visio, MS Project, MS Publisher, Wireframing, Google Adwords

analog skills

Proficient: Marker rendering, quick pen/pencil renders (rapid ideation), Molded wood (veneers), initial mockups/models (paper, cardboard, clay, wood), ceramics/pottery (coil/slab form) Familiar: Pottery wheel (throwing), automotive clay, screen printing, large format printing

other

Proficient: Making pizzas. ServSafe Food Protection Manager Certified

PROJECT 1: Fictional Restaurant Menu DESCRIPTION: Conceptual menu design for fictional fast food restaurant “Paunch Burger”, as seen on the hit NBC show Parks and Recreation TIME: 3 DAYS TOOLS: ID/PS/AI

Est. 2012

OPEN 7 DAYS A WEEK

317-555-2535

10 AM to 10 PM

1234 Sullivan Street, Pawnee, Indiana

Burgers

Sides

Paunch Burger - $4.99 100% All Beef Patty, Lettuce, Tomato, Onion, Pickle, Cheese (REQUIRED)

French Fries - $1.00 Onion Rings - $1.10

Double Paunch Burger - $5.99

2X 100% All Beef Patty, Lettuce, Tomato, Onion, Pickle, Cheese (REQUIRED)

Triple Bacon Paunch Burger - $7.99 3X 100% All Beef Patty, Lettuce, Tomato, Onion, Pickle, Cheese (REQUIRED), Bacon (REQUIRED)

Chili Fries - $1.79 Cheese Fries - $1.79 Paunch Fries - $2.10

DIY Burger - $3.99 Starting Step Step Step Step Step Step

1 - Choose Number of Patties 2 - Choose How Many Slices of Cheese 3 - Choose How Many Strips of Bacon 4 - Choose Vegetables (only nerds eat these) 5 - Choose Which Sauces 6 - EAT

Extras Cheese

Bacon

Patty

Drinks Child 512oz

$1.59

Secret Sauce

Calorie Range

Regular 128oz

HEALTHY FOOD IS FOR SUCKERS

Extra Vegetables (really?)

Shut Up

Small 64oz

Little Swallow 3oz

$1.35 $1.00 $0.95

Proud Partner of the Sweetums Corporation

www.paunchburger.com

Disclaimer: This personal project does not reflect the views or plans of NBC, Paunch Burger is a fictional food establishment on Parks and Recreation (TV Show)

PROJECT 2: Yoo-Hoo v1.5 DESCRIPTION: A quick brand refresh meant to revitalize a once popular beverage TIME: 7 DAYS TOOLS: ID/PS/AI

Goal Revitalize a once popular beverage by updating brand/aesthetic

yoo-hoo \ˈyü-(ˌ)hü\ type: Chocolate Drink

1. My childhood favorite drink 2. Unique drink option 3. No updates to logo for 10+ years

Bottle Box Can Chocolate Strawberry* *Box Only (Bottle Discontinued)

Initial ideation began with analog and digital logo development and review of current color palette. Fonts were chosen to develop upon the existing light and playful aesthetic of the brand.

yoo hoo yoo-hoo yoo hoo yoo-hoo

yoo hoo

yoo hoo yoo hoo

Secondary Development Implemented logos onto bottle packaging for better visualization.

12 FL OZ (355 mL)

Yoo-H Yoo-Hoo Hoo oo K STTRAWBERRY DRINK STRAW

oooo H H ooYYoo rin

te D

cola

Cho

Shake IT!

12 FL OZ (355 mL)

Chocolate DRINK Choco

Extended Strawberry flavor to glass bottle, but reconsidered due to medicinal appearance.

12 FL OZ (355 mL)

o -hooo yoooo-h

Good Source of Vitamins & Minerals

12 FL OZ (355 mL)

New Look, same great taste

“You Know You Want One” - A playful slogan developed to complement the new look and provide an additional desirability/shock/fun factor to the unique drink. This idea was inspired by the 7 Up - “Make 7 Up Yours” campaign in the early 2000’s.

e Dr

olat

Choc

12 FL OZ (355 mL)

Good Source of Vitamins & Minerals

e IT hak

12 FL OZ (355 mL)

Good Source of Vitamins & Minerals

You know you want one rig pe era te After O

ola

c Cho

r in

te D

T! ke I

Sha

Bottle Box

Chocolate

Good Source of Vitamins & Minerals

Yoo-Hoo Yooo-Hoo o Chocolate DRINK

14 FL OZ (414 mL)

hoo yoo-hoo yoo-hoo yoo o Yoo-hoo y oo hoo yoo-hoo yoo-hoo yoo

rin

te D

cola

Cho

Shakee IT!

Other bottle size & shape variations were considered but sidelined due to manufacturing costs.

12 FL OZ (355 mL)

Good Source of Vitamins & Minerals

e IT hak

ke IT

Sha

ink

12 FL OZ (355 mL)

o Ho o Yo rin

te D

rin

te D

cola

Cho

Hoo yoo-

122 F FL OZ (355 mL)

cola

Cho

f Re

Final concept invovled streamlining the brand to reduce package types and flavors, but also updating the brand with modern styling.

e On!

INK

e DR olatte

Choc

e IT hak

Good Source of Vitamins & Minerals

YYoo oo-HHoo oo

Chocolate DRINK Choco

Yoo-H Yoo-Hoo Hoo oo

oo Hoo o Yo

ur Shak

IT!

YYoo oo-HHoo oo

Yoo-Ho Y oo-Hoo oo-Hoo

ke Sha

Shake IT!

12 FL OZ (355 mL)

rin

Yo oHo o

Get Yo

T! IT! hake IT Shake

ni ng

Made the decision to stick with the majority of the original color palette with yellow and blue as the primary colors to retain brand recognition/heritage.

Good Source of Vitamins & Minerals

ke IT

Sha

14 FL OZ (414 mL)

The Boxes The Yoo-Hoo box and packaging was given an update as well which follows the same new aesthetic as the bottle.

oo H o Yo

Chocol

You know you want one

ate Dr

ke Sha

The signature “Bouncing Yoo-Hoo Rainbow”, reiterates the playful nature of the refreshed product.

ink

IT!

4 Bottles

4 x12 FL OZ Good Source of (355 mL) Vitamins & Minerals

Good Source of Vitamins & Minerals

Yoo Y oo--H Hoo oo

k in Dr te la o oc Ch

Shake IT!

You know you want one

6.5 FL OZ (192 mL)

The Past and Future In the 1960’s Yoo-Hoo used baseball legend Yogi Berra to increase popularity with the slogan “It’s Me-He for Yoo-Hoo!” In 2017, Yoo-Hoo launches an aggressive marketing campaign that utilizes strong but simple imagery, emphasizing the new look and slogan “You Know You Want One”.

oo H Yoo

You know you want one

oo H o o Y

rin

at col

Cho

12 Boxes 12 x 6.5 FL OZ (192 mL)

rink

late D

You know you want one

Choco

Hoo Yoo12 x 6.5 FL OZ (192 mL)

Come and get a Yoo-hoo. You know you want one.

PROJECT 3: GINIA DESCRIPTION: Collection of design work completed at GINIA, Inc. TIME: 1 DAY to 1 WEEK TOOLS: ID/PS/AI

TechnologyWiz

a Division of GINIA, Inc.

About Us

TechnologyWiz was founded in 2015 by Cybersecurity SMEs who established the company’s core capability within Cybersecurity. We seek to meet the needs of small to large commercial businesses who require computer-related services. We will leverage our experience with clients such as the Department of Homeland Security, Department of Defense, Department of State, LG, NLRB, and other civilian/federal agencies.

Why Us?

Because TechnologyWiz’s foundation of success consists of People, Process, and Technology. Our teams are built on experienced SMEs, streamlined processes, and innovative technology. As a result, our support services provide successful, effective, and measurable client-focused deliverables.

Our plans cover all business sizes.

SMALL 1-50

MEDIUM 50-200

LARGE 200+

Our services include: • • • • • • • • • • • • • • • • • •

Desktop Management Server Management Network Devices – Router, Switches, Firewalls, Wireless Email Services Share Calendaring Services Patch Management Anti-Virus and Anti-Malware Phone System Unified Communication System Printer/Copier/Fax Mobile Device Support Services Disaster Recovery/Back-Up Physical Security Applications Cloud Services - Microsoft 360, SharePoint, Google, Dropbox, Box Web Development Outsourced - Chief Information Officer Services – Future growth planning, Enterprise Resource Planning, Accounting Application Integration, Remote office connectivity Outsourced – Chief Information Security Services – HIPPA Compliance Support, PCI Compliant Support Services

IT Augmentation • Web Application Monitoring • Network Device Monitoring • Cloud Management • Cybersecurity Services • Business Intelligence • Data Analytics • Direct CIO Support Services • Direct CISO Support Services Enterprise Level Managed Services • Intelligent Threat Monitoring • Vulnerability Assessment • Compliance

Want to learn more about us? www.technologywiz.com

703.933.3443

info@technologywiz.com

5500 Cherokee Ave., Suite 220 Alexandria, VA 22312 P: (703) 933-3443 F: (703) 991-2578

GINIA

APPLICANT INFORMATION LAST

FIRST

MIDDLE

DATE OF BIRTH (MM/DD/YYYY)

POSITION APPLIED FOR

DATE AVAILABLE (MM/DD/YYYY)

DESIRED WAGE

PHONE NUMBER

STREET ADDRESS

CITY

STATE

ZIP

BACKGROUND INFORMATION Are you a citizen of the United States of America? YES

If no, are you authorized to work in the U.S.?

YES

Have you ever worked for GINIA before? If YES, when? YES

From: ____________________ To ____________________ Have you ever been convicted of a felony? YES

MILITARY SERVICE Have you served in the military before or are currently in active service? YES

Branch

From: ____________________ To ____________________ Rank

Discharged? YES

SECURITY CLEARANCE Do you have any security clearances? If YES, what types? Please List Types Here: YES

Last Updated

TRAINING/CERTIFICATION/OR OTHER SIGNIFICANT ACCOMPLISHMENTS Please List Related Training

Please List Related Certifications

Other

EDUCATION High School Name

Address

Years Attended From: ________ To ________

Did You Graduate? YES

Employment Application - v3.2 - 2017-02-23

If NO, did you Receive a GED? NO

YES

Page 1 of 3

This document may contain confidential information which shall not be disclosed, copied, distributed or used in any manner by other parties without the expressed written consent of GINIA. This document is UNCONTROLLED if photocopied or printed.

5500 Cherokee Ave., Suite 220 Alexandria, VA 22312 P: (703) 933-3443 F: (703) 991-2578

GINIA

Employee Performance Appraisal Employee Name:

Date:

Department:

Appraisal Period:

Next Performance Review Date: Part I: Job Performance Evaluation Check the box that best represents employeeâ&#x20AC;&#x2122;s performance for each item. 1. Quality of Work 1 - Deficient

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

1 - Deficient

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

1 - Deficient

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

1 - Deficient

2 - Below Standard

3 - Meets Expectations

4 - Above Standard

5 - Outstanding

2. Quantity of Work 1 - Deficient

3. Job Knowledge 1 - Deficient

4. Cooperation 1 - Deficient

5. Responsibility

6. Attitude

7. Initiative

Employee Performance Appraisal - V2.2 - 2016-07-29

Page 1 of 5

PROJECT 4: Art Show DESCRIPTION: Brochures and flyer created for annual art show hosted by Fairfax County Park Authority (FCPA) TIME: 2 DAYS TOOLS: ID/PS

fairfaX COunty Park authOrity Student art eXhiBit

Paint in oils & & Acrylics

ClaSS Of 2014

OCtOBer 31 - deCeMBer 1St reception& friday, nOveMBer 14th. 2-4

Thank you for coming

A Fairfax County, VA publication

12000 gOvernMent Center Parkway, fairfaX, va 22035 atriuM S. **Art exhibit will be held at an ADA compliant building with parking/bathroom/access accomodations.

fairfaX COunty Park authOrity Student art eXhiBit

Paint in oils & & Acrylics

ClaSS Of 2015

OCtOBer 31 - deCeMBer 1St reception& friday, nOveMBer 13th. 1-3

Thank you for coming

A Fairfax County, VA publication

12000 gOvernMent Center Parkway, fairfaX, va 22035 atriuM S. **Art exhibit will be held at an ADA compliant building with parking/bathroom/access accomodations.

fairfaX COunty Park authOrity Student art eXhiBit

Paint in oils & & Acrylics &light and shadow ClaSS Of 2016

SePteMBer 30 - OCtOBer 31St reception& Saturday, OCtOBer 15th. 2-4

Thank you for coming

A Fairfax County, VA publication

12000 gOvernMent Center Parkway, fairfaX, va 22035 atriuM S. **Art exhibit will be held at an ADA compliant building with parking/bathroom/access accomodations.

fairfax counTy Park auThoriTy

Student Art exhibit SEPTEMbEr 30, 2016 - ocTobEr 31, 2016 fEaTuring workS by

Sheida Bashiri

Ben Mannix

Chhaya Shah

Susan Berkey

Loretta Merrow

Roland Stephenson

Joan Burg

Jahee Oh (Instructor)

Joyce Whitfield

Mayelly Carreno

Mary-Ellyn Perkowski

Carol Widmayer

Jane Hoffman

Karen Peterson

Charlene Leiser

Melinda Reed

InspIred?

Check out FCPA Fine Arts for upcoming art classes! Visit our website at www.Fairfaxcounty.gov/parks/rec/classes/arts.htm for more information. Contact artists regarding purchase options - contact information located in leaflet. If accommodations and/or alternative formats are needed, please call (703) 324.8563 at least 10 working days in advance of the registration deadline or event. TTY (703).803.3354