Refresh Project 06/2017
DISCLAIMER: This personal project does not reflect the views or plans of Yoo-Hoo or Dr. Pepper Snapple Group
Goal Revitalize a once popular beverage by updating brand/aesthetic
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yoo-hoo \ˈyü-(ˌ)hü\ type: Chocolate Drink
1. My childhood favorite drink 2. Unique drink option 3. No updates to logo for 10+ years
Bottle Box Can Chocolate Strawberry* *Box Only
Initial ideation began with analog and digital logo development and review of current color palette. Fonts were chosen to develop upon the existing light and playful aesthetic of the brand.
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yoo hoo
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Secondary Development Implemented logos onto bottle packaging for better visualization. T! IT! hake IT Shake
Yoo-Ho Y oo-Hoo oo-Hoo Chocolate DRINK Choco
12 FL OZ (355 mL)
Shake IT!
Yoo-H Yoo-Hoo Hoo oo K STTRAWBERRY DRINK STRAW
12 FL OZ (355 mL)
!
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Yoo-H Yoo-Hoo Hoo oo Chocolate DRINK Choco
Extended Strawberry flavor to glass bottle, but reconsidered due to medicinal appearance. 12 FL OZ (355 mL)
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Drin
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Good Source of Vitamins & Minerals
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Sha
Shake IT!
12 FL OZ (355 mL)
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Good Source of Vitamins & Minerals
cola
Cho
122 F FL OZ (355 mL)
rink
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Good Source of Vitamins & Minerals
12 FL OZ (355 mL)
T!
Good Source of Vitamins & Minerals
k
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Sha
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Drin
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Drin
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Cho
Sha
12 FL OZ (355 mL)
oo H oo Y ate
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Cho
ke On!
Hoo yoo-
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Choc
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col
Cho
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Drin
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Sha
Good Source of Vitamins & Minerals
12 FL OZ (355 mL)
Shakee IT!
Yoo-Hoo Yooo-Hoo o Chocolate DRINK
14 FL OZ (414 mL)
Other bottle size & shape variations were considered but sidelined due to manufacturing costs.
12 FL OZ (355 mL)
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Get Yo
YYoo oo-HHoo oo
Made the decision to stick with the majority of the original color palette with yellow and blue as the primary colors to retain brand recognition/heritage.
Good Source of Vitamins & Minerals
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14 FL OZ (414 mL)
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Chocolate
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Bottle Box
ink
YYoo oo-HHoo oo
“You Know You Want One” - A playful slogan developed to complement the new look and provide an additional desirability/shock/fun factor to the unique drink. This idea was inspired by the 7 Up - “Make 7 Up Yours” campaign in the early 2000’s.
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Final concept invovled streamlining the brand to reduce package types and flavors, but also updating the brand with modern styling.
You know you want one
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New Look, same great taste
Good Source of Vitamins & Minerals
12 FL OZ (355 mL)
The Boxes The Yoo-Hoo box and packaging was given an update as well which follows the same new aesthetic as the bottle.
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Choco
You know you want one
late Dr
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k Sha
The signature “Bouncing Yoo-Hoo Rainbow”, reiterates the playful nature of the refreshed product.
ink
4 Bottles
4 x12 FL OZ Good Source of (355 mL) Vitamins & Minerals
Good Source of Vitamins & Minerals
Good Source of Vitamins & Minerals
Yoo Y oo--H Hoo oo
k in Dr te a ol oc Ch
Shake IT!
6.5 FL OZ (192 mL)
You know you want one
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k
rin
D ate l o oc
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12 Boxes 12 x 6.5 FL OZ (192 mL)
rink
late D
You know you want one
Choco
oo H o Yo 12 x 6.5 FL OZ (192 mL)
The Past and Future In the 1960’s Yoo-Hoo used baseball legend Yogi Berra to increase popularity with the slogan “It’s Me-He for Yoo-Hoo!” In 2017, Yoo-Hoo launches an aggressive marketing campaign that utilizes strong but simple imagery, emphasizing the new look and slogan “You Know You Want One”.
o o H o o Y
You know you want one
Come and get a Yoo-hoo. You know you want one.