FAST FORWARD WITH
SUCCESS COMES FROM THE HEART In taking on the Euphony opportunity you have taken the first important step towards significantly increasing your income and changing your life for the better. All those dreams and desires, which lie so close to your heart, are now well within your reach. The Euphony experience has proved time and again, for many thousands of people, that if your reason why is strong enough and you stay firmly focused on your goals, how you get there becomes so much easier. And rest assured, in achieving your immediate goals, greater goals will inevitably follow. It is vital that you make your motives tangible by portraying them in a concrete form. Identify your immediate goals – two or three at most – and write them down Choose simple goals that are very close to your heart Make them achievable within a realistic time frame Surround yourself with images of your goal, e.g. a holiday destination or that new car Focus on your goals daily Once you achieve your goals, set new ones and keep the cycle of success going Now read on about how to get off to a great start!
You may not have all the tools listed below. But as long as you have the most essential of them, such as a landline and mobile phone, you can get your business started. Try to acquire the others as you progress. Landline (if not a cable customer become a Euphony landline customer)
Internet connection (arrange internet access preferably ADSL)
Mobile phone (if not in contract become a euMOBILE customer)
Diary/use MS Outlook
email@euphony.net (use your euphony.net email address which comes as part of your starter kit)
getting started
HELPFUL START-UP TOOLS
Basic stationery (arrange your Euphony business card) Euphony Business Organiser (read carefully including all sales aids)
USEFUL Services Listen to Oracall: 01256 857 005 (UK), 01 256 0240 (ROI). This is Euphony’s dedicated information service number that clearly describes the Euphony opportunity and the exciting earning potential that network marketing offers you. This you will use as a sponsoring tool. Check www.euphony.com for company background, product information and the business opportunities. Get used to using 3-way calling. This is a very powerful and effective way of communicating which allows three people to share a telephone conversation at the same time. Your prospect, your sponsor and you will all be on the same call and your sponsor will help explain the business while you listen in. Your sponsor’s support (establish a constant dialogue with your sponsor) 1
GETTING HELP You and your Sponsor Q. What is a sponsor? A: A sponsor is the person who introduces a consultant to the Euphony business. Q. What is the relationship between a Business Consultant (BC) and a sponsor? A: When a BC joins Euphony they effectively create a business partnership with their sponsor. Q. What help can I expect to get from my sponsor? A: Your sponsor should help you arrange your initial euSTART training and accompany you to training workshops. Work with your sponsor to set and achieve goals, meet the top Euphony performers and show other new BCs how to succeed with Euphony.
Where else can you get help? Look to your support team i.e. your sponsor’s sponsor. The people above you have a financial interest in your being successful. Seek their help. Ongoing support from Euphony corporate.
This section provides a checklist and action points for getting your business on the move. Start by attending the essential euSTART training seminar and achieving the following 4 goals. You determine your own pace. Some people complete these steps in as little as 30 days, others prefer to take their time.
getting started
YOUR FIRST STEPS IN MOVING AHEAD
1 ACHIEVE A PERSONAL QUICK START BONUS – gather 5 customers and 1 Business Consultant (BC) or 20 personal customers in your first 40 days with Euphony.
2 SPONSOR 2 PERSONAL BUSINESS CONSULTANTS 3 QUALIFY FOR YOUR 5% RESIDUAL INCOME – you need a minimum of 20 personal customers to be eligible to earn 5% residual income from your personal customers’ bills.
4 GET PROMOTED TO SENIOR CONSULTANT – build a team of five consultants, two of whom must be personally sponsored. You must also have 10 personal customers and 30 team active customers.
AS SIMPLE AS
AB C
You can achieve the above 4 goals by applying the ABC rules. 3
A List everyone you know – eyk Once you start writing your EYK list, you’ll be surprised at the number of potential customers you know personally.
YOUR CONTACTS ARE YOUR PRIME MARKET Who do you know that wants to save money on a service they already use? Who do you know that wants to earn extra money? The best way to find out is to ask everyone you know! Build a prospecting list of 100 EYK names by thinking FROGS F = Friends and family R = Recreational contacts O = Occupational colleagues G = Geographical contacts S = Same names (namesakes) Now divide your list into 5 groups of 20. Decide which group provides your top 20 potential customers. And finally, choose which group provides your top 20 prospects as BCs. Select those who are ambitious, who are fed up with working 9-5, or who might like to have an additional monthly income – remember to choose people that you will want to work with as a team.
List everyone you know – EYK
A
5
B gather customers Use the following 5 steps and conversation guides to structure what you have to say to your prospects. Remember, this activity is key to your success because commissions are triggered ONLY by customer gathering.
If your prospect lives close enough to you, arrange a meeting and proceed along the lines below. Remember to have the necessary documentation on hand for completion – a TOPS Form for residential prospects, or a Service Request Form in the case of businesses.
1 Introduction (be excited but firm)
Gather customers
B
Hi Jane, this is (your name) how are you?
2 Presentation (stay on track) Just a brief call, I need you to do me a huge favour and help me with something! I have just started a consultancy business with a telecoms company and I am looking for a few close friends and family members to help by trying a telephone service.
3 Short Story (Keep It Short & Simple - KISS) Are you a BT customer (UK)? Are you a Eircom customer (ROI)? (Yes) Great! Are you interested in making free calls? (Yes) When do you use the phone the most? (Answer) Decide at this point which service you are going to recommend based on the answer given and recommend packages. All I need to do is take a few personal details from you. I am sure you will be delighted with the savings The greatest thing is you keep your BT (UK) / Eircom (ROI) line and most of your existing BT (UK) / Eircom (ROI) services. Continues
7
4 Conclusion (get to the point) Now I need to take those personal details I mentioned earlier? (OK) Great! (Complete the TOPS form for residential customers, or the Service Request Form for businesses.) I really appreciate your help and I will be in touch in a couple of days to check that everything is OK with the service.
5 Double your efforts In the meantime, Jane, if you think of anyone like you that might like to take advantage of this offer let me know. Speak to you soon, bye. Some will say yes, some will say no – you just need to keep moving along to the next on your list. Then review results with your sponsor.
TAKE ACTION – START CALLING to get your first 5 customers! Customer gathering results review - go over the results with your sponsor.
Gather customers
B
How many said YES? How many said NO? How many need more info? What did you learn from this exercise? What could you do better? Reviewing results as you progress is vital in learning to become a better, and therefore more successful Business Consultant. Ultimately, knowing exactly what to do, and what not to do, will become second nature. You will achieve greater results by telling people about the services and not selling to them.
9
C Gather business consultants As well as initially getting 5 customers, the second part of Personal Quick Start (PQS) is to sponsor at least one Business Consultant as soon as possible. Now is the time you’ll need your EYK list of 20 prime Business Consultant prospects.
USE THE 4 HOT PLATES AS YOUR GUIDE to gathering more Business Consultants If you take a cold glass of water and put it on a very hot plate, it is likely to crack. Place a glass of cold water on a cold plate gradually, bring it to warm, then hot and sure enough it will start boiling.
COLD
WARM
QUICK PHONE CALL
CONFERENCE CALL
INVITE
2x1 WITH SPONSOR,
ORACALL
PRESENTING THE
BOILING
HOT
set goals and make plan
COMPANY PRESENTATION
START TAKING ACTION
MEET PEOPLE
2x1 to write a list
Gather business consultants
C
BUSINESS
ALWAYS TOGETHER Continues
11
Learning how to invite is the key to wealth How to invite someone you know well OPTION 1 Open with the usual pleasantries and then explain the reason for your call. The reason I’m calling is to tell you that I’ve just got involved in starting my own business… …I’m really excited about it and I’d love to get together and share it with you. What’s it’s all about? It’s to do with earning royalty income. You know how a songwriter gets paid every time his song is played? Well, we have the same opportunity with telecoms. Every time somebody makes a phone call, we get paid a royalty! How does it work? It’s difficult to explain on the phone, really…. a bit like trying to explain a haircut! How the income plan works is 95% visual. It would be easier if we could get together. When is a good time to meet for a quick coffee. I’d also like to introduce you to my business partner who’s helping me get started.
After setting up a meeting Great! In the meantime have a listen to this info line. Got a pen handy? OK, the number is 01256 857 005 (UK) / 01 256 0240 (ROI) … it’ll give you some impressive background info before we meet.
OPTION 2 Use the direct approach I’ve come across something you may find interesting. Write down this number…01256 857 005 (UK)/ 01 256 0240 (ROI) and ring it right now and have a listen to the two minute message. It may not be of interest but you never know. I’ll ring you back in five minutes. These invitations only act as a guide. Everyone adopts their individual style with the help of their sponsor.
Continues
Gather business consultants
C
13
How to invite someone you don’t know When asked what you do I work with a group of entrepreneurs who are dedicated to retiring in about five years. We work on earning royalties. If you’d like to know more write down this number… 01256 857 005 (UK) / 01 256 0240 (ROI) … Believe me, it’s well worthwhile making the call. That’s exactly how I started. In the meanwhile let’s exchange mobile numbers so I can give you a call to see if you’re open to more info. When you call back Did you find it interesting? Sounds too good to be true but, believe me, it is! Would you like to know more? Remember A good sponsor will tell you the right thing to do but a great sponsor will show you how to do it and will then teach you how to teach it. You’ll always have a great sponsor in your upline. Find them and work with them. When in doubt, phone 01256 857 004 (UK) or phone 01 676 0010 (ROI) and then select Field Support.
BC Results Review Go over the results with your sponsor. How many said YES? How many said NO? How many need more info? What did you learn from this exercise? What could you do better?
Gather business consultants
C
15
CONGRATULATIONS! Now for Senior Consultant You’ve made a great start! Now you can look forward to building a brilliant future – and you won’t need to do it alone. With your sponsor’s support, you now need to personally sponsor 2 BCs and teach them to do the same, as well as having 10 personal customers and a team of 30. You have now started the magic of duplication and can go forward to increased success in the future! As a summary, complete the following, after which you can now move on to the next level – euGRADUATE. Achievement
Day / Month / Year
I was registered on
/
/
I completed all of euSTART training on
/
/
I had registered 5 customers by
/
/
I sponsored my first BC on
/
/
I quick started within 40 days on
/
/
I qualified as a Senior Consultant on
/
/
You’ve taken the first step towards bringing about meaningful changes to your lifestyle. The Euphony opportunity has improved the lives of many thousands of people and you stand on the threshold of reaping all the benefits that an increase in income can deliver. This booklet is designed to help you get started and give you an idea of what Euphony is all about. Soon you’ll be feeling a lot more confident about building your business as you set about gathering customers and putting your team together. Remember your sponsor and the corporate office are there whenever you need them. Good luck!
become a senior consultant
A message from the ceo
Giles Redpath CEO
17
M5011 euSTART Training Brochure GB-EN 3907
UK
Ireland
Telephone: 01256 857 004 E-mail: consultantservices.uk@euphony.com
Telephone: 01 676 0010 E-mail: consultantservices.ie@euphony.com
Euphony Communications Ltd Belvedere, Basing View, Basingstoke, Hampshire RG1 4HG
www.euphony.com
Euphony Communications Ireland Ltd Unit 4044, Kingswood Avenue, Citywest, Dublin 24