8 minute read
Pettenon
from Export Magazine 3-20
by mte edizioni
www.inebrya.it
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Petten figurehead
on Cosmetics S.p.A. Artur o Peg orin passes away at 95
He had been in the world of professional hair care since 1946, when he started working at a company that was then known as Morgana alongside its founder, Mario Pettenon. Since 1988 he had been at the helm of the business with his sons Gianni and Federico, now the President and CEO respectively
Arturo Pegorin passed away during the night. His sons Gianni and Federico Pegorin are the owners of Pettenon Cosmetics S.p.A., a company that is overseen and managed by Agf88 Holding. Arturo Pegorin was renowned at the company for his forward-thinking approach. The sad news has filled everyone who knew him with a profound sense of loss. He had his own little area in the company where he would spend a few hours every day working on simple activities with a number of members of staff. He was always exceptionally eager to work and be alongside his sons, even when health issues made it harder for him.
He came from a humble background and grew up in Tombolo. He started helping his family by doing agricultural work in the fields at the age of 11. He carried on lending a hand until 1941, when he found a job in San Martino di Lupari with a chemical company that made surface cleaning products. In 1946 he moved to Morgana and became the most trusted member of staff of the company founder Mario Pettenon, who was not only a businessman but also a philanthropist and an art lover. In the early days the two of them ran the company (which later became Pettenon Cosmetics) by themselves. Arturo Pegorin had never studied chemistry but he loved learning new things and did so endlessly. With the aid of consultants who helped the company to develop recipes, he would pick up the basics of the theory and in the subsequent days he would make the products. The pair started out making lipstick, nail polish, face powder and fragrances, before switching the core business to professional products for hairdressers. Arturo dedicated his life to the field from then on, even after he reached retirement age in 1982: he carried on working as a consultant for the company until its owner died on 21 February 1988. Mario Pettenon held the most devoted member of his team in great esteem and in his will he left the company to Arturo Pegorin and his sons Gianni and Federico, who are still at the helm of the business today. “Today everyone at Pettenon Cosmetics is joining me and my brother as we remember our father,” states the company president Gianni Pegorin. “He loved spending time with people, he knew almost all of the members of staff and he would greet them with a smile. The company was his second home: after all, he spent almost 75 years making cosmetic products.” When Arturo took the reins of the company in 1988, it had a turnover of 400 million lire, eight members of staff and it exported to the Middle East and America.
Arturo Pegorin, with his sons Gianni and Federico Pegorin
It was soon transformed from a small artisan firm into a big industrial player and its number of successful ventures began to increase exponentially. On 13 December 1998, the Padua Chamber of Commerce, Industry, Artisanship and Agriculture presented Arturo with a Gold Medal for “Dedication to Work and Economic Progress”. During the Italian Republic Day celebrations on 2 June 2017, he was knighted and made a member of the Order of Merit of the Italian Republic. “Our father was an outstanding example of the distinguishing values of our company, first and foremost among which are a forward-thinking approach and passion for excellence,” adds CEO Federico Pegorin. “Until a year ago, whenever someone asked him about the secret to his long life, he would reply ‘Hard work! I’ve never stopped and I’m still going in my old age. I keep busy. In addition, do a bit of exercise every day and read a newspaper in the evening before you go to bed.’” In addition to his fondness for cosmetic science and tireless devotion to his work, Arturo Pegorin was always renowned for his great generosity and ceaseless efforts to help other people, which made him the epitome of an approach to business that has now sadly fallen by the wayside. He was a philanthropist and a cultivated figure who was constantly involved in cultural and artistic
initiatives, which shows that real passion knows no boundaries, at any age. Arturo learned to love art thanks to Mario Pettenon, who organized exhibitions and brought great artists to San Martino di Lupari to display their works in the cathedral. After Mario Pettenon passed away, Arturo tried to carry on organizing the shows but they required significant financial resources, which he did not have back in the 1990s. Later, thanks to the economic development of the company, he was able to play a leading role in the local art scene again. He contributed to the restoration of a 15 th century Madonna in San Martino di Lupari cathedral, as well as the bell tower and the frescoes in the chapel, not to mention the cleaning of the mosaics throughout the church. Arturo and his sons were always on the front line in social initiatives. He provided tangible support in the Congo by sending a number of pallets full of shampoo and shower gel every year. He also made monthly contributions to his local Caritas organization and supported a number of non-profit associations, including “I Bambini delle Fate”, “Città della Speranza”, the “Polis” Group, “Caritas” in San Martino di Lupari and “Cottolengo” in Padua.
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