Export Magazine 7-19 by mte edizioni

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THE INTERNET GUIDE TO THE BEAUTY INDUSTRY WORLDWIDE

exportmagazine.net

I N T E R N E T

N. 7 / 2019 - mte Edizioni s.r.l. - Via R. Gessi 28 - 20146 Milano - Tariffa R.O.C.: Poste Italiane s.p.a. Spedizione in abbonamento Postale - D.L. 353/2003 (conv. in L. 27/02/2004 n. 46) art. 1, comma 1, DCB - Modena - â&#x201A;¬ 7 In caso di mancato recapito inviare al CPO MODENA per la restituzione previo pagamento resi

ARMANDO TESTA

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THE NATURE OF BEAUTY Beyond the surface, beyond the horizon. There where the view fades into the distance and nature regenerates itself, a new kind of beauty is created. Real, natural. Living, emotional. A beauty that cures. A beauty that is pure. Your Beauty. Epurรก beauty.

Discover more on www.vitalitys.it #bellezzaviva

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SOMMARIO

N. 7 - Anno XXXIX OCTOBER / NOVEMBER 2019 OTTOBRE / NOVEMBRE 2019

B/Open

Abbonamento annuale Italia € 50 (5 numeri) versamento su c.c.p. n° 21104203 intestato alla MTE Edizioni Via R. Gessi, 28 - Milano

95/97

73/75

Beauty Asia

Beauty Eurasia

Beautyworld Middle East

Biocosm’Ethics

Biothea

CBE – China Beauty Expo CosmeTokyo

On the cover: pH - a top Italian brand for professional hairstylists

104

Cosmotech

Cosmobeauté

86-88

Cosmoprof Asia Hong Kong

IV-128-III

CTL

126-127

EBS

Echosline

EM - Export Magazine

118-119

82-83

Farmaceutici Dott. Ciccarelli

CONTENTS

Products and Appliances for Estheticians 71 / 88

108-10

Hair Co.

42-43

24-25

HSA

117

Keen on Hair

Inco

Inebrya

51-53

ING

44-45

Intercharm Moscow Itely

89 / 104

Farmagan Helen Seward

1 / 70

Cotril

Fanola

Packaging and Raw Materials

Cosmoprof Worldwide Bologna

Eslablondexx

Toiletries, Cosmetics and Perfumes

Cosmetica Italia

Emsybeth

Foreign subscription $ 55 (5 issues) + air mail fare (if requested). Editrice: MTE Edizioni s.r.l. Via R. Gessi, 28 - Milano

102-103

Beautystreams

Correspondent for France: Catherine du Villard

Sped. in abbonamento postale D.L. 353 / 2003 (conv. in L. 27 / 02 / 2004 n. 46) art. 1, comma 1, DCB - Modena

BBCOS

Direttore responsabile: Giuseppe Tirabasso

P.R. & Promotion: +39 / 02 4239443

Alfa Parf Group Baltic Beauty

Autorizzazione del Tribunale di Milano n. 85 del 16 / 02 / 1991

Collaboratori: Annalisa Aita, Judy Bloom, Francesca Bonelli, Valérie Kaminov, Rebecca Lazzari, Gianni Pierbon, Joan Rundo, Simona Verga

Aestetica Napoli B e C – natura

REDAZIONE: VIA R. GESSI, 28 - 20146 MILANO TEL. 02 / 48.95.23.05 FAX 02 / 41.23.405 export.magazine@mteedizioni.it www.exportmagazine.net

Direttore editoriale: Claudia Stagno

ADVERTISERS’ INDEX

116

34-35

Kepro

30-32

Koeco

100-101

L’Amande

L’Origine 120 Maxima

Products and Appliances for Hairdressers 105 / 120

MAXXelle

Nazih 121-124 Orising 16-Insert Parlux

Stampa: Formagrafica - Faenza Group, Carpi (MO)

Pettenon pH

Grafica: Roberto Cimarosa per MTE Edizioni - Milano

107

Cover

Pool Service

40-41

Previa

6-7

Professional Beauty Group Rudy Profumi

46-47

Sensus

Tecnoelettra

Vitality’s

The Kirschner Group Vivaness

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ALYS Style Pro the newborn at Tecno Elettra A pioneering engine to guarantee a perfect performance

The new model, called ALYS Style Pro, is the result of the relentless investment in research and development, a constant feature characterizing all products by TECNO ELETTRA. ALYS Style Pro is the result of years of technological innovation, research and development, and it covers an untouched power segment with reference to Tecno Elettra products. 2100W, a pioneering engine, 100% MADE IN ITALY, ALYS Style Pro boasts amazing and reliable performances above the average during the whole life of the product, making end users save time and money. The buttons placed at the front are perfect whether you are right or left handed, and the ergonomic handle allows maximum control for any hairstyle. The compact size and lightweight, together with the classic yet contemporary and trendy design, manageability and attention to the tiniest detail, make ALYS Style Pro the perfect answer to hairstylists’ needs, as well as the reference product in the professional hair dryers segment.

All Tecno Elettra products can be customized according to the customer’s needs; it is therefore possible to design and create a specially made product focusing the attention on a personalized marketing, with the aim to target the market segment identified by the Customer. Customization can refer just to graphics and aesthetics by adding the customer’s logo on the product, but it can also involve inner components, in order to satisfy the end user requests.

The digital technology of the professional R.A.M. 2.0 hair dryer is always on the crest of the wave, with its innovation in terms of lightness, performances and perfect balance between power and consumption levels, resulting in improved outputs. R.A.M. 2.0 features a super light Brushless engine, an entirely made in Italy electronic device; thanks to its compact size and inner air conveyor, the energy consumption is significantly reduced. The technological evolution of Tecno Elettra has ensured the concentration of all professional features in an incredibly lightweight hair dryer, extremely quiet, perfectly balanced and manageable.

During the customization process, it is of utmost importance to remember that the specific needs of the Customers are the basis on which a new product is shaped out of an already existing one from Tecno Elettra’s range. This generates a constant interaction among Tecno Elettra, Customer, market demands and development of a new brand.

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PREVIA PRESENTS EARTH Colour A new concept of professional hair colour. More natural, more sustainable and high performing.

A natural and gentle colour, with no added ammonia, made with ingredients of vegetal origin, certified essential oils and botanical active ingredients. Designed to revitalise the hair during processing times, guarantees perfect coverage of grey hair and shiny reflexes with a natural feel. A selection of nuances with cold tones inspired by the colour of Nature for an authentic, long-lasting colour.

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Natural effect 69 nuances inspired by unspoilt nature in its countless forms, for a colour which emphasises the personality of every woman in a unique manner. Nuances are formulated with colder bases (blue/violet) to ensure natural, shiny and long-lasting chromatic results.

Cold shades palette A selection of 69 nuances inspired by Nature and its colours. A palette which sees cold tones as its protagonists, embellished by shiny reflexes for a natural effect. Morning shine, twilight blossom, a northern sunset and autumn leaves are only some of the landscapes which inspired Earth’s palette. The perfect choice for those who are searching for a unique, authentic and modern colour.

Organic ingredients Enriched formula with ingredients of vegetal origin, certified essential oils and active botanical ingredients. Certified organic lemon and orange essential oils *carry out a revitalising and antioxidant action for healthy hair and long-lasting colour. Certified organic passionflower seed oil* is a beauty elixir which provides shine and vitality to the hair. Vegetable grape seed oil and sweet almonds naturally moisturise the hair and protect the skin during processing times. *Approved by the Ecocert policy document. Gentle formula In order to make the treatment gentler, Earth Colour does not contain any ammonia or potentially aggressive substances such as PPD, PEG/PPG and resorcinol. A formulation devoid of mineral oils, petrolatum, parabens, thiazolinone or ingredients of animal origin. The result is a product with a gentle fragrance which takes care of skin and hair during a colour service. Cruelty free and vegan Earth Colour can boast PETA’s cruelty-free and vegan certification, an acknowledgment which demonstrates our commitment towards animals.

This certification is exclusively assigned to products which are created without resorting to ingredients of animal origin or tested on animals.

Sustainable A natural ethical and sustainable choice All products, boxes, wraps and accessories by “EARTH AUTHENTIC GREEN CHOICE” represent Previa’s commitment towards greater ethics and sustainability. We put care and attention in each one of our choices, so that each component is obtained reducing waste as much as possible and focusing on sustainability at each production and consumption stage. Because of this we prefer recycled materials obtained from renewable sources, which are recyclable in order to minimise environmental impact. Our passion for beauty and love of nature led us to put forward a new concept of cosmetics: a product which is not only good for skin and hair, but also for the environment.

Your daily beauty routine turns into a gesture of love for the planet. *in conformity with ECOCERT regulations. Born in France in 1991, ECOCERT is a control and certification body based in Europe, which carries out inspections in approximately 80 countries, confirming its role as one of the largest certification organizations in the world: it controls food products, cosmetics, detergents, perfumes and textile products. The activity carried out by ECOCERT is regulated by public authorities and the legislation: it has obtained the approval of the Ministries of Agriculture and Fisheries, Economy, Finance and Industry. The certification is issued following checks and inspections carried out with precise and accurate methods.

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events

VIVANESS 2020 A NEW AWARD-WINNING HALL The show will be bigger and better

After last year’s record-breaking show, with 51,488 visitors from 144 countries and 283 exhibitors from 41 countries, the 2020 (12 – 15 February 2020) edition of Vivaness, the international trade fair for natural and organic personal care, is moving from Hall 7 to Hall 3C. Designed by the world-famous firm of Zaha Hadid Architects, this new area offers about 800 sq. m. of additional display area (compared with Hall 7A), meaning more space for exhibitors, products, innovations and trends from the natural and organic cosmetics sector. In addition to the huge array of products that will be on display , the event includes the Vivaness Novelty Stand, the special display area “Let’s talk Vivaness”, the “Innovations made in Germany” pavilion and the “Breeze” special show featuring international newcomers.

Hall 3C has won awards for its sustainable design, for example a “platinum” certificate from the DGNB (German Society for Sustainable Building). According to the DGNB experts, there is no other exhibition hall in the world that can meet the standards demonstr4ated by Halls 3C and 3A in Nuremberg. Some 300 exhibitors from about 40 countries will be showcasing their new and improved products to visitors. Vivaness is the only event worldwide that represents the natural cosmetics market with transparent admission criteria on a comparable scale, reinforcing its role as a trailblazer. Vivaness is ideal for an overview of the latest trends in natural cosmetics.

The Vivaness Congress will take place as usual, this time in the new hall. With this outstanding architecture, the new venue of Vivaness is the ideal meeting place for the natural and organic cosmetics sector. The atmosphere is the new hall is unique and impresses exhibitors and visitors alike with its design, generous proportion of daylight and good air quality.

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From the 150 or so new products registered, trade visitors can also vote for the coveted Best New Product Award in seven categories. More than twenty trendy new companies, manufacturers and niche brands from all around the world are just waiting to be discovered at the special “Breeze area. Innovation is also the focus at the Vivaness pavilion “Innovation made in Germany” where the BMWI (Federal Ministry for Ecionomic Affairs and Energy) provides funding for ten German start-ups to take part in the trade fair. Vivaness is also an international networking venue for natural and organics cosmetics experts. The Vivaness congress delivers practiceoriented presentation and discussion panels on the topical issues that are driving the industry under the headings Markets & Analyses, Trade & Sales, Consumer Insights & Communication and Design, Packaging & Performance. Networking is also a top priority in the area “Let’s talk Vivaness”, where expertise in natural and organic cosmetics is pooled in one place and brings visitors into contact with the relevant knowledge carriers like publishers, consultancies or certification bodies.

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RUDY PROFUMI COMMITTED TO ETHICAL AND SUSTAINABLE FRAGRANCES Passion, dedication and artisanal care are the founding values of this Italian manufacturer

Rudy Profumi is a firm believer in nature and is committed to preserving it with ethical and sustainable products. All the ingredients are made in Italy and contain all the creativity, love and craftsmanship that are typical of the country and the formulations contain natural active ingredients obtained from cutting-edge sustainable technologies. Each line by Rudy Profumi has an organic and biodynamic active ingredient of Italian origin. ENVELOPING FRAGRANCES AND ARTISTIC CERAMICS: A PERFECT MATCH Rudy Profumi, on the strength of its expertise in the sector of toiletries, based on Italian design and taste, and in the ability to choose the most suitable fragrances to create

products with a great personality, presents six enveloping fragrances for a new line of liquid soaps. Inspired by the scents of Italy and the Mediterranean, the six fragrances are Amalfi Peony, Tuscan Olive, Sicilian Orange Blossom, Mediterranean Herbs, Positano Rose and Sorrento Lemon.

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The line has been designed not only for personal care, but above all as a home accessory with a classic but at the same time contemporary and elegant style. The six enveloping fragrances are in six different styles, all scrupulously made in Italy.

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Majolica: classic but now contemporary Majolica tiles are enamelled ceramics used to make artistic products; they are of very ancient origin and in Italy became popular especially in the Middle Ages thanks to the influence of Muslim potters in Spain who created a kind of painted majolica known as “Faenza”, named after Faenza, the Italian city that was the largest centre of production for majolica. In ancient times, however, the term majolica referred to polished tableware brought of Italy from the island of Mallorca.

The decoration of the objects that are usually painted with special colours to e used as an ornament is fundamental, covered in the characteristic colours of purple, orange, yellow, green and blue. In Faenza, majolica had the good fortune to enjoy great success thanks to the originality of the colour combinations used on the objects. In the 17th century, majolica was considerably successful due to the perfection with which vases, plates and cups were decorated.

These objects of great value were used to decorate the most beautiful homes as well as being used in some regions of southern Italy on the facades of the homes of the nobility. It was and still is a distinctive mark of class and refinement to have finely decorated majolica ware in one’s dining room.

RUDY PROFUMI FOR MEN The Rudy Profumi grooming products for men have been designed specifically for male needs and use the best that Nature and Science can offer for highly effective products. These natural ingredients include Caffeine for its strong anti-inflammatory and skin stimulation properties, Vitamin E which is a powerful antioxidant and Hemp, which contains a precious oil rich in Omega 3 and Omega 6 antioxidants.

The Rudy Profumi grooming products are a Bath and Shower Gel 250 ml All Over Wash Body-Face-Hair and a Dynamic Water refresh & Invigorate which come in two fragrances. Magnetic is a spicy fragrance which opens with the refreshing citrus notes of Grapefruit and Bitter Orange, has a heart of Magnolia, Black Pepper and Jasmine and a drydown of Benzoin, Patchouli, Luxury Woods and Vetyver.

The two Magnetic products are enriched with Coffee and Vitamin E. The second fragrance, Appeal, has top notes of Bergamot and Sichuan Pepper, a heart of Geranium, Lavender, Pink Pepper, White Thyme and peony and a drydown of Vetyver, Patchouli, Labdanum and Guaiac Wood, while the All over wash and Dynamic Water are enriched with Hemp and Vitamin E.

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2019 COSMOPROF ASIA HONG KONG A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai cosmoprof-asia.com

Sales Office Asia Pacific UBM Asia Ltd, Hong Kong P +852 2827 6211 F +852 3749 7345 cosmasia-hk@ubm.com

13 – 15 NOVEMBER 12 – 14 NOVEMBER ASIAWORLD-EXPO HONG KONG CONVENTION&EXHIBITION CENTRE Sales Office Europe, Africa, Middle East, The Americas BolognaFiere S.p.a., Bologna, Italy international@bolognafiere.it For info: P +39 02 796 420 international@cosmoprof.it

Marketing and Promotion BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

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Organiser Cosmoprof Asia Ltd

innovationevo THE COLOURING THAT NOURISHES UP TO THE ROOTS

lasting

like a memory

intense

like a perfume

light

like a feather

hydrating

like a water drop

bright

like sunrays LINSEED

bbcos Ã¨ un marchio LAB37

ARGAN OIL

www.bbcos.it

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www.orising.it MYOSOTIS srl - Via xx settembre, 9 - 37129 Verona (VR) Italy T +39 045 50 26 41 - F +39 04 820 77 70 - orising@orising.it @orisingbeauty 16 www.exportmagazine.net

LIKE A DREAM with 24K gold particles 01 www.exportmagazine.net

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is the result of the most advanced biotechnologies. It contains Hyaluronic Acid of different molecular weight for a younger, more compact and luminous skin. The phytoextracts contained have an antioxidant action function against the photoaging. isand the protective result of the most advanced biotechnologies. It contains Hyaluronic Acid of different molecular weight for a younger, www.orising.it more compact and luminous skin. MYOSOTIS srl - Via xx settembre, 9 - 37129 Verona (VR) Italy

The phytoextracts contained have an antioxidant action T +39 045 50 26 41 - F +39 045 820 77 70 - orising@orising.it and protective function against the photoaging.

www.orising.it

With a Team of 60 Domestic & International Sales Executives, We are the Worldâ&#x20AC;&#x2122;s Largest Beauty Manufacturer Representative Company

WHO WE ARE: The Kirschner Group, Inc. is a professional sales organization with over 30 years of experience growing leading professional beauty brands. We are the only sales organization in the professional beauty industry to service all 50 states, Canada, and the entire international marketplace with strategically placed Reps covering all continents.

WHAT WE DO: Our Global sales division, the Kirschner Group International, connects our brands to the right international distributor and then manages the business relationship on a day-to-day basis, to ensure our customers are getting the right support they need and our brands are growing.

HAIR TOOLS

HAIR CARE

For more information contact: Paolo Rezzara, President, by emailing Paolo@kirschnergroup.com

NAIL & SKIN

I personally guarantee our value to your business.

Paolo Rezzara PROUD MEMBER AND SPONSOR OF THE FOLLOWING INDUSTRY ORGANIZATIONS:

+1.800.527.8645 (toll-free) +1.661.257.6260 www.kirschnergroup.com 17 www.exportmagazine.net

A y fo dmissi r tra on de v isito

onl

Nuremberg, Germany

12 – 15.2.2020

International Trade Fair for Natural and Organic Personal Care VIVANESS MAKES NATURAL AND ORGANIC COSMETICS AN EXPERIENCE Experience the perfect combination of beauty and mindfulness – at VIVANESS. Look forward to • around 300 international exhibitors • inspiring new products • green and clean beauty and of course, the opportunity to discuss the latest issues affecting the natural and organic cosmetics sector. VIVANESS offers all this and more – for the first time in the spectacular, sustainable architecture of Hall 3C.

EXPLORE ALL THE THEMES PRESENTED AT VIVANESS

NEW PRODUCTS EXPERIENCE KNOW-HOW AND TRENDS AND DISCOVER AND LEARNING

VIVANESS.COM

ADD THE DATES DIRECTLY TO YOUR CALENDAR.

ORGANIZER NürnbergMesse GmbH T +49 9 11 86 06 - 49 11 F +49 9 11 86 06 - 49 10 visitorservice@ nuernbergmesse.de

Supporting organizations COSMOS

NATRUE

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Farmaceutici Dott. Ciccarelli quality, a family tradition

returned to the family pharmacy to devote himself to the profession of pharmacist. He specialized in developing innovative and sophisticated formulations, prepared from the ancient recipes of his ancestors, but renewed thanks to an innate passion for study and research and an outstanding sensitivity to the new stimuli and trends of the period, the early 20th century, full of social and Dr. Marco Pasetti, CEO cultural change.

There are companies and brands that have truly written the history of Italy, accompanying it in its social and cultural transformations and taking root in the collective imagination of the population. They are the companies that have been able to follow the changes and anticipate trends, evolving without losing their identities and every day keeping a promise of quality and reliability. Farmaceutici Dott. Ciccarelli is one of these. The story of Farmaceutici Dott. Ciccarelli starts from an age-old family tradition which has been handed down from one generation to the next, that of the pharmacy: the foundation of the first pharmaceutical workshop of the Ciccarelli family, descendants since the 18th century of spice merchants and pharmacists, dates back to 1821 in the town of Cupra Marittima in the Marche region. It was in the early 20th century that Clemente Ciccarelli, after having been in the Royal Army with the rank of Captain of the Savoy Cavalry,

It is from this capacity for innovation that the first Italian toothpaste was created in 1905, in 1911 a specific line for feet that nobody had ever made before, in 1957 a face cream that is still the best selling cream in Italy and in 1977 one of the first lines of male cosmetics to be launched in Italy.

The best known brand is without a doubt the famous Pasta del Capitano, named in honour of its founder and which has always had as a characteristic having a likeness of his face on the product. For the Ciccarelli family, it has always been important to be close to its consumers whilst putting the image of the founder on the packaging, including the family photo in all the advertising and appearing personally on television to explain the productâ&#x20AC;&#x2122;s characteristics. This meant reassuring the purchasers of the product on its quality, those who use it know who is behind it, who created it and the history, traditions and values that accompanied its development.

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The new Premium Line of Pasta del Capitano is inspired by the original packaging. A Vintage style that will establish a new brand for oral care. Pasta del Capitano 1905 is a complete line of products for oral hygiene, with formulations that pay particular attention to the aspect of safety.

They contain Sulfetal ZNÂŽ, a patented and exclusive molecule based on Zinc that combines the antibacterial activity of zinc with the cleaning action of the chain surfactant derived from coconut oil. All toothpastes have shown activity on microorganisms in the oral cavity, in particular streptococcus mutans, streptococcus agalactiae, staphylococcus aureus, actinomycetes, candida albicans.

The excellent results of microbiological tests have allowed eliminating some ingredients which are not completely safe but still used by most competitors, such as triclosan, sodium lauryl sulphate, imidazolidinyl urea, formaldehyde-releasing preservatives and parabens. Zinc salts slow down microbial growth and proliferation, help prevent the formation of malodorous sulphur compounds (which cause halitosis) thus also avoiding gum irritation, delaying the transformation of bacterial film into plaque and the subsequent calcification of the plaque into tartar. Today the line includes 7 toothpastes: The Original Recipe, Whitening, Smokers, Natural Herbs, Vitamins, and the latest ones in 2019, Charcoal and Sensitive. Other high-end products are the concentrated alcohol-free mouthwash, a sugar-free chewing gum in an elegant metal box, and exclusive toothbrushes that are an exact reproduction of the premium ones made in Italy in 1960.

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This line is the only oral care line in premium European stores like Bon MarchĂŠ in France, Manufactum in Germany, Liberty London and The Conran Shop in UK and many others are starting to offer to their consumers these Italian specialties. Every year the company attends the most important International Exhibitions such as Cosmoprof Hong Kong, Cosmoprof Bologna and Beauty World Middle East in Dubai where visitors can see all the products and test their quality.

report

The German beauty market is the largest in Europe Beauty, wellbeing and desire for a neat home constitute the fundamental needs of consumers. The member companies of the German Cosmetic, Toiletry, Perfumery and Detergent Association have placed these needs centre stage in view of their activities and satisfy them with high-quality and responsibly manufactured products. Beauty care products help contribute towards remaining well groomed and healthy and in addition fulfil dreams and ensure recognition and self-confidence, as confirmed by market research. Economic Development The high acceptance of products amongst consumers results in permanently rising consumption spending and turns the products of the beauty care and home care industry into an important pillar of private consumption in Germany. During the past years sales revenues were significantly rising to more than EUR 18 billion.

The two product segments beauty and home care were again major drivers of domestic demand. Every eighth euro is currently spent on beauty and home

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care in the German food retail trade. This means that the German market is by far the largest in Europe for these products.

report

Beauty Care Product Market Germany The sales revenues from beauty care products increased again in 2018, this time by EUR 240 million to a total of EUR 13.8 billion and hence by 1.8%.

The positive development is based, amongst other things, on high-quality launches to cover new consumer needs. Growth was generated above all in the trade channel drugstores.

The IKW Youth Studies Young people are currently struggling with uncertainties â&#x20AC;&#x201C; not only due to their unusual mood swings and burgeoning sexuality. On a social and familial level, they likewise experience sort of a loss of control. To counter this uncertain basic feeling, young people try to strengthen their self-confidence and regain control over their own life. To this effect, they develop their very own strategies, which have been decoded by LĂśnneker & Imdahl rheingold salon on behalf of IKW in three indepth psychological-representative studies. Youth Undisguised A study on the development of selfesteem in adolescents and young adults aged between 14 and 21 years. What role is played by a neat appearance for adolescents and young adults? What influence does taking care of their appearance have on the self-esteem of young people? And in how far can cosmetics and beauty products support young people in their self-discovery?

The first indepth psychologicalrepresentative study on the transition to adulthood provides answers to these exciting questions. Selfies Undisguised A study which deals with the phenomenon of selfies and asks why young people take selfies and why a whole generation defines itself through selfies. Why are young people on the one hand embarrassed by selfies and why

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do they make an enormous effort, on the other hand, for the perfect picture to be created at the end of the day? What is the role played by recognition? Insta Undisguised The third in-depth psychologicalrepresentative study deals with the relationship of Generation Z with Instagram. What is so fascinating for young people about this social media platform that they can hardly imagine a life without Instagram? What role do the perfectly structured posts and the application of cosmetic products play for the self-finding of the young people? Within the framework of the in-depth psychological-representative study these questions were examined in detail. Read the full studies under www.ikw-youthstudy.org

ICONs/MeN/TOOLS THE ITALIAN COSMOPOLITAN ELEGANCE

DOMINO

Simplicity, elegance and respect are the key words defining DOMINO. A new range dedicated to the modern man who wants to care for his skin, hair and beard with no compromises. High-performance professional formulas which ensure an impeccable look without foregoing the feeling of total well-being. 24 www.exportmagazine.net

Discover more - www.helenseward.it - fb helen seward milano creative team - Instagram helenseward_official 25 www.exportmagazine.net

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GROOMING SPECIAL EDITION INTRODUCING DOMINO, THE NEW BEAUTY ROUTINE FOR MEN BY HELEN SEWARD Grooming is steadily turning into an authentic ritual for men who are interested in take caring of themselves and their appearance, especially their hair and beard which must always be perfect. Hence the introduction of DOMINO GROOMING from the Helen Seward laboratories, the complete range for the daily care and styling of beard and moustache, in keeping with the best Italian barber traditions. They are must-have allies for men who simply wants to be impeccably groomed in total comfort.

THE FORMULAS High-performance professional formulas, are the result of continuous research combining naturally Mediterranean sourced raw materials and technological complexes. With the unmistakeable Made in Italy hallmark of excellence, of course. The DOMINO GROOMING formulas are enriched with Pro-Bioma System, Vitamin E and organic elderberry extract that ensure hydration and maximum protection.

SHAVING CREAM / SHAVING FOAM GEL / AFTER SHAVE BALM / AFTER SHAVE LOTION / HAIR & BEARD OIL / HAIR & BEARD CREAM / MOUSTACHE & BEARD STYLING POMADE / CEDAR WOOD Find out more: www.helenseward.it

Helen Seward Milano Creative Team 26 www.exportmagazine.net

helenseward_official

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THE L’AMANDE BRAND one of the five oldest soap brands in the world Back in the 19th century, L’Amande was one of the most important brands of the vintage “Garcin & Rabattu” Marseilles soap-works. As time passed the brand became more and more well-known, as its clientele’s esteem of the products grew. Hence, in 1884 the brand was registered with the Marseilles Chamber of Commerce and gave its name to the company: “Huilerie & Savonnerie de L’Amande” was thus born. This company was destined to become one of the most famous soap factories during the golden years of Marseille’s soap-making tradition (the end of the 19th century and the beginning of the 20th century).

THE COMPANY AND ITS PHILOSOPHY For more than a century, L’Amande has been synonymous with quality in the great tradition of Mediterranean soap making. In keeping with its distinguished heritage, today L’Amande soaps are still produced in cauldrons, using the traditional, so-called “Marseillais” method in which the oils and raw materials are simmered for six days and six nights. The solid soaps which made L’Amande famous in France at the end of the 1800’s, have gradually been joined by genuine liquid soaps, creams, bath foams, shampoos, toothpastes, lip sticks, eau de parfums and many other products, while still maintaining the high quality which has always distinguished L’Amande. In the early 1950s L’Amande moved from France to Savona in the Italian Riviera. This story, our story, time-

honoured and rooted in the strip of land along the Mediterranean Sea between Genoa and Marseilles, has become part of us and our products. For this reason, we use only the best oils, fragrances and essences from our own terrain, with specific olfactive and phytocosmetic qualities: olive oil - Mediterranean gold – and sweet almond oil, the inspiration for our brand name; Spanish Broom, Strawberry tree, Mulberry, typical plants of the Mediterranean scrub (maquis); Honeysuckle and Hawthorn which perfume country lanes and cover the distinctive Ligurian dry walls; Prickly Pears, which have become an integral part of the Riviera landscape. These and many other plants give our products the fragrance and emotions of a land where the sea breeze blends with the warm scents, some floral others decidedly fruity, of a Nature, generous to this land in every season; where plants, aromatic herbs and flowers fill paths, hillsides and even rocky cliffs. Today L’Amande is one of the five oldest soap brands in the world. A range of products, each designed for a different use during the day – for cleansing, massage, delicate scenting and to prevent irritation and reddened skin. PRODUCTS Delicate Bath Cream Delicate Liquid Cleanser Vegetable Cleansing Bar Delicate Shampoo

ENFANT Everyone knows how delicate and sensitive babies’ and children’s skin is. This line was created to offer moms specific cleansing and care for their children’s skin.

Each L’Amande Enfant product has been dermatologically tested and its ingredients chosen specifically for their protective, emollient, hydrating and lenitive properties.

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Body Cleansing Milk Lotion Emollient Oil Water Spray Protective Cream Soft Wipes Rice Starch

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MAMMA L’Amande Mum Line takes care of the woman from the first months of pregnancy and continues pampering her after delivery. It is a specific line especially designed to ensure maximum safety thanks to the high quality of raw materials, stringent tests and the delicate, allergen-free fragrance. PRODUCTS After Pregnancy Draining Cream Stretch Marks Cream Anti Blemish Facial Moisturizing Cream Intimate Wash Regenerating Breast Oil Body & Hair Shower Shampoo Anti-Fatigue Mist for Legs

These products are dermatologically tested and are free from: sls/sles, paraben, peg, colouring, silicones, mineral oils. 7 metal tested: Nickel, Lead, Arsenic, Cadmium,

Mercury, Antimony and Chromium in order to protect the most sensitive skins reducing the risks of allergic reactions. Allergen-free fragrance. Over the years, our line of products had been extended to include foam baths, liquid vegetable soaps, shampoos, creams, massage oils, lip balms, toothpastes, and more. In short, a complete range of personal hygiene products in which quality is the first priority. BATH Bath Foam with Mallow and Calendula extracts Foam Bath pH Neutral Mulberry Bath Foam Seabuckthorn Bath Foam Bath Foam with Olive Oil Bath Foam with Sweet Almond Oil Bath & Soap Shower Shampoo BODY

L’AMANDE MARSEILLE This symbol, COSMESI NATURALE L’AMANDE, represents and certifies formulas made with more attention to the use of natural ingredients. Our laboratory is constantly working on the study, research and evaluation of new raw materials which will guarantee excellent cosmetics with skin compatibility. Our products are always geared more and more towards the environment, reducing the amount of excess packaging and using bottles with recycled material. Savon de la Tulipe, Labeille, La Tour, Le Pélican, L’Amande... these are just a few of the most well-known brands

of soap produced in Marseille during the golden years of its soap making industry, from the late 19th century to the early 20th century. L’Amande is not only one of the few still existing, but it is also one of the oldest brands of soap on the market. L’Amande was founded and flourished in Marseille, then it crossed the Alps and continued to flourish in the second home of the Mediterranean soap making: Western Liguria. Relying on its noble background, today L’Amande soap is still produced in vats using the ancient original recipe and only the best ingredients, extra pure soap of great quality and value.

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Moisturising Cream with Vitamins Body Cream with Sweet Almond Oil Body Cream with Olive Oil Body Cream with Mallow and Calendula extracts Body Milk with Mallow and Calendula extracts Moisturizing Face & Body Cream with Almond Oil Nourishing Face & Body Cream with Olive Oil SOAP Marseilles Soap Olive Oil Vegetable Soap Sweet Almond Oil Vegetable Soap Soap with Mallow and Calendula extracts Liquid Vegetable Soap Liquid Cleanser with Tangerine and Mint Essential Oils Liquid Cleanser with Lemon and Thyme Essential Oils Liquid Cleanser with Sweet Orange Essential Oil Liquid Cleanser with Bitter Orange Essential Oil

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2020 COSMOPROF BOLOGNA, ITALY – FAIR DISTRICT

12 – 15 MARCH

13 – 16 MARCH

A new world for beauty Bologna, Hong Kong, Las Vegas, Mumbai

Company of

With the participation of

cosmoprof.com

Organiser BolognaFiere Cosmoprof S.p.a. Milan, Italy P +39 02 796 420 F +39 02 795 036 info@cosmoprof.it

In partnership with

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PEARL BLONDE The latest fashion shades to customize high lift tones

ITELY Hairfashion is proud to introduce PEARL BLONDE - the latest fashion shades to accent and customize high lift tones. With a new decade right around the corner, this latest addition of bright iridescent tones is sure to have the beauty industry buzzing that the new shades from COLORLY 2020 will certainly make it â&#x20AC;&#x153;your year to shineâ&#x20AC;?!

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The Pearl Shade Series is a full service 9-10 and SS level hair color that both lifts and deposits a palette of cool, soft pearly blondes with different shades of fashionable pearl, ash, pastel shades and tones that have a beautiful iridescent reflex. The Pearl Series is also an excellent tool to use for corrective work.

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It absolutely eliminates unwanted yellow and orange tones creating fantastic and bright, Pearl, Ash and Pastel Blonde Tones. This new fashion family of hair color shades results are now soft tones with an iridescent luster. These Pearly Blonde Colors can be used for tone on tone application, lift and deposit, as well as 100% gray coverage.

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These shades are for anyone that wants to wear the lightest shades of blonde to rosy blonde tones and hues. These shades work in perfect harmony to help clients escape the harsh summer tones and move into more muted soft blonde colors for the fall season. Be sure to see the incredible results from this new line and all the salon professional products ITELY Hairfashion has to offer by following @itelyhairfashionofficial on Facebook, Instagram and Twitter.

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BEAUTYISTANBUL 2019 A SUCCESS STORY The most awaited event of the year successfully took place on 2-3-4 October. Thanks to the dedication and long hours of preparation, BEAUTYISTANBUL 2019 has blossomed and stood out amongst international events. The storied city of Istanbul was home to over 8,000 international industry professionals. Industry professionals met and conducted business with exhibitors ranging from Brazil to Japan, Sweden to Uganda and various other countries in between. After 2 years of intense marketing around the globe and attending 466 events, at 129 cities in 105 different countries; BEAUTYISTANBUL 2019 took place 2-3-4 October and surpassed all expectations as not only a regional but a global cosmetics & beauty event. In addition to cosmetics and beauty, BEAUTYISTANBUL 2019 covered hair care, nail care, home care, baby care, ingredients, packaging and machinery sectors as well; with a special focus on bringing buyers from Sub-Saharan Africa, South America and South East Asia in addition to the local market and regional markets such as

Europe, Balkans, CIS, Middle East, Central Asia and North Africa. The success of an exhibition is measured by the combination of local and international presence, both of which were strongly felt at BEAUTYISTANBUL 2019. In its first edition, BEAUTYISTANBUL 2019 hosted more than 316 exhibitors from 52 countries and was more than just

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an exhibition, it was a gathering of the international beauty community in the historical and majestic city of Istanbul. BEAUTYISTANBULâ&#x20AC;&#x2122;s 3-day compact agenda was focused on B2B meetings with more than 8,000 industry professionals from 144 countries, international buyers comprising a total of 63%, including 750 delicately selected VIP Hosted Buyers from 120 different countries in attendance. Thus, making BEAUTYISTANBUL Hosted Buyer Program one of the biggest in the world and the biggest in the cosmetics and beauty industry. Industry professionals lined up at the entrance looking to enter the cosmetics wonderland that awaited them. Each day was complete with new sets of meetings, fruitful opportunities and the BEAUTYISTANBUL B2B Area was home to an ever so high circulation of participants. Over 3,000 meetings were held in the exclusive B2B area and thousands more were arranged at stands across all 3 days via unique O2O online matchmaking system.

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Both exhibitors and visitors came aware of the opportunities at hand and utilized all aspects of the event to the fullest. BEAUTYISTANBUL exhibitors spanned 5 continents with the main focus on Country Pavilions from Italy, Brazil, Morocco, France, Germany and China highlighting the group participations at BEAUTYISTANBUL 2019. After receiving such successful results, each of these group participations look to further expand their areas for next year with additional new group participations in the making. BEAUTYISTANBUL’s geopolitical location situated between the east and west acting as a bridge connecting continents has contributed greatly to its success within the international scene. The BEAUTYISTANBUL Team’s aim was not to organize just a traditional exhibition but create an All-In-One event where users can interact with one another before everything begins and follow up in person at the exhibition venue. Thanks to BEAUTYISTANBUL’s revolutionary online matchmaking business platform “O2O”, both exhibitors and visitors were familiar with one another prior to meeting and were able to arrange their business accordingly.

With O2O online matchmaking, 11,439 registered buyers made enquiries to 3,874 uploaded products and arranged 9,294 meetings with exhibitors. This allowed companies to accelerate discussions leading to the finalization of agreements before the start of BEAUTYISTANBUL itself. Moreover, with exhibitors making multiple on-site sales further strengthened BEAUTYISTANBUL’s claim to provide tangible business solutions in the developing world of today. Waiting to accumulate business connections is a thing of the past. With BEAUTYISTANBUL, industry professionals get together to expand business networks and sign new partnerships either during or even before the event. With its proven formula, BEAUTYISTANBUL looks to expand its endeavors in the upcoming months. Both exhibitors and visitors alike were impressed by the general course of events and a 99% satisfaction rate was achieved. According to interviews and surveys conducted with exhibitors and visitors, BEAUTYISTANBUL 2019 was one of the most effective and professional events they have ever attended. It was in fact considered the best exhibition organized in Turkey.

They classified BEAUTYISTANBUL as a “niche exhibition” with a wide variety of product categories at hand and only professional visitors in attendance. Visitors gave top marks to the quality of products present and noted that it was much more than an exhibition for beauty with home care, salon equipment and furniture, packaging, machinery and Private Label also available, enabling purchasers to access the majority of sourcing portfolios in a single trade show. Exhibitors surpassed their goals and emphasized that BEAUTYISTANBUL gathered a specific target audience, buyers with high purchasing power that are ready to do business from various countries and regions. BEAUTYISTANBUL, The One Stop Trade Show to Source, has made a name for itself in the international community with its goal of quality over quantity. Manufacturers, VIP Hosted Buyers and professional visitors from all over the globe provided just this and exceeded all expectations. If you too are looking to expand your business to the global market BEAUTYISTANBUL is the exhibition to be a part of. BEAUTYISTANBUL does not just provide you a space at an exhibition, it offers consistent business opportunities with proven results 365 days 24/7.

BEAUTYISTANBUL continues to leave its mark on industry professionals and will resume where it left off 8-9-10 October 2020! We wish to see you again next year at the heart of Istanbul, one of the world’s most attractive cities!

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THE INTERNATIONAL MANUFACTURERS & DISTRIBUTORS FORUM 2020 29-30 March 2020 â&#x20AC;¢ ExCeL London

EXHIBITION | CONFERENCE | GLOBAL NETWORKING

EXPAND YOUR BUSINESS IN THE UK AND WORLDWIDE

For more information and to book visit: www.imflondon.co.uk 46 www.exportmagazine.net

Build relationships with UK and International distributors and manufacturers. The IMF has everything you need to grow your business: u 2 Day International Conference u IMF Delegate & Speaker Lounge u Distributors Networking Reception u Dedicated Matchmaking Service u International Exhibitor Pavilions u VIP Access to Professional Beauty

Questions: lucy@professionalbeauty.co.uk T: +44 (0) 203 841 7371 47 www.exportmagazine.net

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AGF88 HOLDING Afsoon Neginy is named Chief Operating Officer – Business

ief f88 Holding’s Ch Afsoon Neginy, Ag t, r en ge sid na Pre Ma ’s ral ng Holding’s Gene rin, Agf88 Holdi o Pegorin, Agf88 Left: Gianni Pego Business, Federic erfic Of ng ati er Op

Leading international Professional Hair & Skin Care player Agf88 Holding s.r.l. has continued to bolster its ranks during its substantial development process by naming Afsoon Neginy as its Chief Operating Officer – Business. The appointment is part of a strategy to reinforce both Agf88 Holding’s professional

division (in the shape of Pettenon Cosmetics S.p.A.) and its mass market division (Beauty Application s.r.l.). Reporting directly to Federico Pegorin, the CEO of the holding company, Afsoon Neginy will be the head of Hair Care and Skin Care sales, strategic marketing and digital & e-commerce for all of the company’s brands.

Originally from Iran, Afsoon Neginy has spent her career working for top professional beauty companies. She served as the General Manager of Revlon Italy, heading the professional division (hairdressers) and the consumer division (perfume shops, large retailers and drugstores). Previously, she was the director of the Intercosmo Worldwide business unit and Revlon Professional. She began her career with management roles in Research and Development for Beauty companies. Afsoon Neginy has an undergraduate degree in Pharmacy and a master’s degree in Cosmetic Technology and Science from the University of Ferrara. She also studied at London Business School and she has taken a number of master’s courses in fields such as General Management, Skill Coaching and Strategic Coaching. In 2013, she won the International Profilo Donna Award.

“In accordance with our strategic vision, we’re endeavouring to strengthen our team, so we always welcome contributions from outstanding professional figures such as Afsoon Neginy. Her vast experience means that she’ll be able to provide invaluable assistance in our push for constant improvement,” stated Federico Pegorin, the CEO of the holding company. His words were echoed by Agf88 Holding’s President, Gianni Pegorin: “I would also like to extend a warm welcome to Afsoon Neginy. Thanks to her professional experience and expertise, she’ll play a crucial role in our tireless pursuit of ever higher standards. Complementing our existing workforce, she’ll make us even stronger as a unit. After all, teamwork is the key to success when taking on the challenges of an endlessly evolving market.”

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COSMOPROF 2019

Company subject to management and coordination by AGF88 Holding S.r.l.

BOOTH 5G F1A

servicing beauty industry since 1946

A G R O U P C O M PA N Y O F

w w w. a g f 8 8 h o l d i n g . i t EARTH

FRIEND LY

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Inebrya officially launches its 20th anniversary line, with formulas dedicated to Clean Beauty The Inebrya brand specialized in Professional Hair Care takes inspiration from Japan and is proud to present Sakura, an essential line of treatment products with hydrating and regenerating actions for a pleasant sensation of well-being

Hair stylist: Artistic Team Inebrya Photo: Alberto Buzzanca

Sakura is cherry blossom, and the extract of cherry blossom is the active ingredient that forms the basis of the new range of treatments created to celebrate the brand’s 20th anniversary, and which aims to convey a “rebirth” and “reawakening” of both the brand and the senses. For Inebrya, 2019 marks a new beginning, like cherry blossom itself; it symbolises the beginning of the new season and of the generating strength in Japanese culture. Three essential products, essential like the philosophy of Clean Beauty itself: a shampoo, a hair mask and a hair oil, all in minimalist, transparent packaging in PET, with a reduced quantity of plastic. The formulas are 100% Vegan, developed with natural ingredients and innovative technologies aimed at minimising the amount of water required for the final rinse. The top product in the range is the RESTORATIVE MASK, a special treatment for reinvigorating the scalp and hair, in a gel formula with moisturising, softening and revitalising properties. This mask is formulated to be used both as a ritual for the scalp and for the lengths. It leaves a pleasant sense of well-being, vitality and in-depth hydration both before and after using the shampoo. The Restorative Mask is made up of 96% natural ingredients, SLS-, SLES-, silicon-, paraffin- and paraben-free, but

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is above all a 100% VEGAN product, just like the rest of the range. The range also includes RESTORATIVE SHAMPOO with a regenerating and hydrating action and a formula made up of 99% natural ingredients, and the precious and illuminating RESTORATIVE OIL, which makes hair instantly radiant and shiny, soft, light and silk to the touch. Suited to all types of hair. In addition to being vegan products, another feature shared by the new range is the fragrance, which was selected by a panel of testers certified by TRI Princeton, one of the most important certification bodies in Europe. The enveloping scent touches the senses with an instant fragrance of floral notes, followed by an intense fragrance of aromatic herbs, and finally a hint of amber and musk, the perfect blend to leave the hair delicately perfumed. In addition to the formats supplied to retail stores and hairstylists, the Sakura range is also available in an elegant kit: an ideal gift for anyone who has dry, damaged, bleached and treated hair, and for anyone wishing for an “all-round” treatment for any hair type. By applying the products following two specific rituals, you can offer your client a sensation of pleasant well-being that will envelope their hair and soul.

THE NEW 100% VEGAN REGENERATING TREATMENT LINE. DISCOVER THE SALON RITUALS FOR A SENSORY JOURNEY.

inebrya.official Concept: www.excoitaly.com - Hair Stylist: Artistic Team Inebrya - Photo: Alberto Buzzanca - Make-up: Francesca Sattin

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www.inebrya.it

Meet the Beauty where the continents meet! Kıtaların buluştuğu yerde güzellik ile buluşalım!

18-20 June / Haziran 2020 YESILKOY / Istanbul HALL 9 - 10 - 11 Follow us / Bizi takip edin

/beautyeurasia

/beauty_eurasia

/beautyeurasia

/beautyeurasia.com/Linkedin Organiser / Organizatör

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THE INNOVATIVE SEMI-PERMANENT COSMETIC COLOR IN GEL, 100% VEGAN

inebrya.official

www.inebrya.it

Concept: www.excoitaly.com - Hair: Artistic Team Inebrya - Photo: Alberto Buzzanca

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The largest international trade fair for beauty products, hair, fragrances and wellbeing in the Middle East

31 May â&#x20AC;&#x201C; 2 June, 2020 Dubai, United Arab Emirates

Secure your space now!

Tel: +971 4 389 45 00 beautyworld@uae.messefrankfurt.com www.beautyworldME.com 54 www.exportmagazine.net

Three new products to enhance a wild, tousled, confidently structured look. Texture and body, for maximum volume with a fantastic “matt” effect.

Free your wild soul: get the perfect matt look to your style! Inspired by the «beach look», but ideal for any situation.

WWW.ECHOSLINE.IT

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echosline.official

OLI ESSENZIALI

HYPERKROM

Well-being of scalp with essential oils

Direct colors

ACIDO IALURONICO

CARE & SUN

hair reconstruction with hyaluronic acid

well-being of face, body, hair and sun products

SUSTAINABLE

STYLING

beautiful hair and love of Nature

NO-POLLUTION finishing

CC COLOR

TERRAE

ammonia and PPD free + aromatherapy ritual

BB COLOR PPD free + hair restructuring 56 www.exportmagazine.net

Conditioning color masks

Concept: www.excoitaly.com Hair: Creative Team Fanola / Photo: Alberto Buzzanca

Color Toner System The color blend!

WWW.FANOLA.IT

#FanolaLove

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IT’S FLUO TIME A triumph of extravagant and exotic colors

A triumph of extravagant and exotic colors that are activated with UV light! Direct Fluo is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Eco and Vegan Friendly. Available in 4 nuances: Green, Orange, Yellow and Red. With natural, certified, and innovative ingredients that make the hair’s internal structure stronger. It promotes ionic bonds with the hair’s keratin structure; it penetrates deep into the fiber bringing it back to the levels of virgin hair. A blend of biomimetic vegetable amino acids mimics the activities of the hair’s keratin structure.

DIRECT BANG Direct Bang is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Availables in 11 nuances: Blue, Green, Magenta, Orange, Pink, Purple, Red, Teal, Turquoise, Violet, Yellow. HOW IT WORKS - SALON USE Wash hair and towel dry. Wear disposable gloves, apply the product to lengths and then comb through to ensure it is distributed evenly. Do not apply to the scalp. Leave for 15/ 30 min, depending on the intensity of the color desired. Rinse thoroughly. Size - 100ml

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DIRECT FLUO Direct Fluo is a direct coloring cream treatment for hair. The exclusive formula, enriched with ARC (Active Revitalizing Complex), delivers vibrant long-lasting shades with no undesired tones. Eco and Vegan Friendly. Available in 4 nuances: Green, Orange, Yellow and Red. HOW IT WORKS - SALON USE Wash hair and towel dry. Wear disposable gloves, apply the product to lengths and then comb through to ensure it is distributed evenly. Do not apply to the scalp. Leave for 15/30 min, depending on the intensity of the color desired. Do not apply to the scalp. Rinse thoroughly. Size - 100ml

ECO & VEGAN FRIENDLY PARABEN & AMMONIA FREE

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27/28/29 OCT 2019

23 Edition

THE BIGGEST INTERNATIONAL SHOW OF PROFESSIONAL BEAUTY IN LATIN AMERICA

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FOR REAL BARBERS

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MAXXelle PROFESSIONAL HAIR CARE PRODUCTS WITH A PERFECT BALANCE OF NATURE AND TECHNOLOGY Plants, flowers and trace elements merge in the MAXXelle products to create the basis of all the formulations

MAXXelle draws its strength from nature: plants, flowers and trace elements merge to create the basis of all the formulations, so that all the products in the range contain a high percentage of active ingredients of organic origin, putting them in to the cosmeceutical founders Feliziani family: MAXXelle category and are without the most A family business of two generations harmful chemicals. Its fundamental of entrepreneurs, the Felizianis, mission is to preserve the state of MAXXelle was founded in 2010 well-being of hair, developing to produce professional hair non-aggressive professional treatments care products with a concept which are as natural as possible, based on the concept thanks to formulations based on of a Natural Hair Care Attitude, selected botanical extracts. evolving in time to adapt to the When developing new products increasingly “green” demands both and technologies, MAXXelle aims of professional hairdressers and of to take care of the hair even during consumers, with the constant objective professional treatmetns such as of supplying a high-performing and colouring, perms and straightening, as natural a product as possible. as well as washing, drying and styling.

Cura biOTHERAPY Range 64 www.exportmagazine.net

MAXXelle’s commitment to a green philosophy can be summarized in four pilasters: reduce, reuse, recycle and biodegradable, with a commitment to a new concept of sustainable beauty, and is also reflected in the choice of the packaging. The packaging is compostable, biodegrading naturally in the environment without leaving toxic residue in a period of time that is from 95 to 99% less than the normal degradation times of plastic.

Cura Riattiva Range

Strongly focused on training, MAXXelle with its Academy organizes courses in line with the trends of the moment, dedicated both to technical and commercial personnel and are invaluable opportunities to create the climate of collaboration that makes special the bond between the company and its clients and allows developing a network of competences based on the MAXXelle philosophy.

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Colora Ultra Color Range

Think Range

MAXXelle has always had an international vocation and develops new products that can be adapted to the needs and characteristics of populations all over the globe, for guaranteed efficacy in every country.

Crea biORGANIC Range

The international expansion started in Canada, Algeria and QATAR and MAXXelle products are currently distributed in 17 countries in Europe and the rest of the world. The star products of MAXXelle are

Forma Range

EYE CANDY PIGMENTED BLEACHING BUTTER: A FINALIST AT Cosmoprof Worldwide Bologna MAXXelleâ&#x20AC;&#x2122;s new product, Eye Candy Pigmented Bleaching Butter, a revolutionary bleach in pigmented butter, was one of the four finalists contending for the prize of best Hair Product at Cosmoprof Worldwide Bologna, with more than 600 candidates. The Eye Candy line guarantees high results of bleaching without being aggressive or damaging the structure of the air and with a delicate and protective action on the scalp. The Pigmented Bleaching Butter has a bleaching action of up to 6 tones, a pigmenting action and a reconstructive action. With Eye Candy it is possible to bleach hair even at a sustained rhythm, leaving it perfectly healthy and vital.

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Think, colouring without ammonia, PPD, Resorcinol, Parabens and Nickel; biOTHERAPY, for the care, nourishment and reconstruction of the hair; and biORGANIC, a finishing product for styling with great restructuring connotations.

Miracle Range

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KEEN ON

HAIR

New

BE KEENON COLOUR 1:2 VELVET COLOUR

RELIABLE permanent hair colour cream up to 90% grey coverage NOURISH & SHINE our oil complex consting of macadamia and olive oil nourish the hair in process of colouring and give the hair axtra healthy shine INFINITE VARIATIONS 56 shades which can be mixed among each other INTERNATIONAL TESTED AND CERTIFIED more than 5.300 beauty salons in over 20 countries around the world trust our brand. NOT TESTED ON ANIMALS!

Made in Germany

MORE INFORMATION: visit our homepage: www.keen-hair.com E-Mail: info@keen-hair.com Tel.: 0049 (0) 30 â&#x20AC;&#x201C; 577 004 38 67 www.exportmagazine.net

HACO GmbH & Co.KG Fasanenstr. 42 10719 Berlin, Germany

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ETHÈ THE NEW DIMENSION OF LUXURY Emsibeth is breaking into the prime segment of the cosmetic market with the new treatment line ethè. This is a line, or better an all-round brand, that starting with the name, clearly indicates the direction the Company took, in the last few years. ethè, plural of ethos, ancient Greek for ethic, is meant as ‘ theory of living’. The most precious thing we have now is time.

And the contemporary woman knows it. Emsibeth is trying to help her to take it back, indicating how to pass from a simple acquisition of things and status – old meaning of luxury – to the acquisition of an experience. And it does it with 3 groups of multitasking products – likely to increase in the next year – that cast the user at the center of her own world through the stimulation of all senses.

The 3 families already on the market are:

REPAIR For hair damaged by time, or weakened by chemicals, mechanical stresses, or styling. With Amaranth Oil, it rebuilds the hair’s vitality, repairing the hair fibre and restoring lost bounce.

NUTRITIVE A rich, nourishing caress, leaving the hair light and irresistibly soft to the touch. With Almond and Shea Butter, it transforms dry hair, making it silky, glossy and light, without weighing it down.

SHINE For extending and reinforcing the shine of coloured or lifeless hair. With Orange extract and Vitamin E, for super-glossy, protected, soft hair.

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ETHÈ’S CORE VALUES: THE 3 S’s SUBSTANCE Self-sufficient formulae: high-performance ingredients meet high-tech formulae for extreme efficacy. SENSORIALITY Sensory textures, exquisite fragrances and a soft touch pack in pastel colours, for quality perceptible to all the senses. SIGNIFICANCE Anti-pollution, ethical, plant-derived formulae for beauty in harmony with the world.

DISCOVER

SUBSTANCE

SENSORIALITY

SIGNIFICANCE

for your hair

Emsibeth SpA - Verona - Italy - T +39 045 503044 - export@emsibeth.it

P rod u cts appliances for estheticians

FABY DOUBLE: A DOUBLE USE FOR A DOUBLE EFFECT FABY Double is the new practical and essential solution for any manicure. This is a two in one mulipurpose product that helps you save time - a base coat & top coat that helps protect your natural nails and increases your nail polish lasting time. Nails will look natural, clean and healthy. For best results as base coat apply a layer of product to clean nails before applying the FABY nail lacquer. As top coat apply a layer onto dried polish. To boost brightness and make polish last longer, apply the product again in between manicures. FABY Double is in fact the best ally on holiday when sea, salt and chlorine can damage your manicure. The special brush with its 400 bristles allows for a simple and precise application, a perfect distribution and a homogenous coverage to achieve an optimal result. FABY Double contains a UV filter able to absorb solar rays and avoid the yellowing and color fading effect of the nail polish.

Cosmetista Expo North & West Africa: FOR THE FOURTH CONSECUTIVE YEAR, A WIND OF BEAUTY AND WELLNESS WILL BLOW OVER CASABLANCA, THANKS TO THE COSMETISTA EXPO NORTH & WEST AFRICA FAIR, WHICH WILL TAKE PLACE FROM SATURDAY, 19 OCTOBER 2019 TO TUESDAY, 22 OCTOBER 2019 AT THE OFEC IN CASABLANCA After three successful editions, the Cosmetista Expo North & West Africa international professional exhibition of beauty, cosmetics and wellnessis preparing for its fourth edition on a site measuring more than 2000 sqm at the Casablanca Office of Fairs and Exhibitions (OFEC). Over a period of 4 days, it will be a venue for discovery, meetings and interactions between professionals and individuals: a truly enthralling adventure which will thrill lovers of beauty. This unique event will bring together more than 20,000 visitors and 100 exhibitors from a wide variety of places, from Morocco to China, Egypt, the United Kingdom and Nigeria. United by the same passion for beauty and wellness, these experts will introduce the latest trends in the industry, in the areas of body and facial care, hair care, make-up, perfume, fitness and even weight loss services. Cosmetista Expo North & West Africa is a visionary exhibition, which draws the future of beauty in Africa and beyond. Its greatly rich programme is a window through which one can appreciate the best practices in the industry.

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It celebrates the innovative and creative ability of professionals that remain attentive to the new needs of consumers. At the fair, the latest trends and techniques can be discovered during fascinating workshops, shows and demonstrations, facilitated by the most distinguished persons in the sector. International booths from China, Turkey, Egypt, South Korea, etc., will be part of this fourth edition, in order to consolidate its role as a platform for interaction between Africa and other continents. This year, the fair demonstrates that it is resolutely headed towards the future. It will be in the digital space thanks to an original initiative: the â&#x20AC;&#x153;Cosmetista Squadâ&#x20AC;?, a team that is made up of the seven most popular female bloggers in Morocco. They will be Cosmetista Expo ambassadors on social networks and will interact with their fans during meet-ups. For professionals, Cosmetista Expo North & West Africa is a unique opportunity to tell their story, to give presentations about their careers and to exhibit their innovations. They can also expand their networks in Morocco and on the international scene, and develop partnerships with professionals who share their values. By its quest for excellence, innovation and know-how, the Cosmetista Expo Fair once again proves that it will not hesitate to rewrite the rules of beauty, for the great happiness of passionate people.

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PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS PRODUCTS APPLIANCES FOR ESTHETICIANS APPLIANCES PRODUCTS APPLIANCES FOR ESTHETICIANS FOR PRODUCTS APPLIANCES FOR ESTHETICIANS ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS PRODUCTS APPLIANCES FOR ESTHETICIANS 71 www.exportmagazine.net

P rod u cts appliances for estheticians

FABY CHARACTER THE NEW FALL-WINTER NAIL COLOR COLLECTION “The real ornament of a woman is her character”. Ghandi

What makes everyone so different and peculiar is their character. People’s character represents the true nature of our selves, identifies us and makes us special. This idea has inspired Faby’s new 2019-2020 fall-winter collection, Faby Character. This collection embodies a blend of passion, strength and beauty which together generate six intense and vibrant shades. Women who wear these daring, passionate and shining nail colors stand up from the crowd and distinguish themselves for their magnetism and charming elegance.

Fearless is a dark shady grey, as intense as the darkness that merges into the shadows: it’s the perfect choice for a strong temperament and a fearless attitude. The most outgoing personalities will found their matching shades in Rebel, a vibrant garnet color, and in Impavida, a warm and tempting purple. The intense red of I Know What Is Best will be the choice of confident women because they always know what’s best for them. Those who have a passionate and peppery spirit will find the hot paprika tone of As Spicy As I Can Be the ideal glamorous and funny color.

FABY MEET THEIR CLIENT

Some moments of the successful event organized by Faby in Milan last September

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You can add some sparkle to your life with I Deserve It, a dazzling gold full of light that represents the strength and power of the feminine universe. Faby Characters nail colors are all made in Italy, 10 free and cruelty free and formulated without the use of harsh and potentially dangerous substances, to ensure the maximum respect of the natural nail. KIT CHARACTER LACQUERING GEL Character collection also includes the kit Character lacquering gel and includes Fearless, Impavida, I Know What Is Best, As Spicy As I Can Be and I Deserve It plus Coup De Théâtre, a mysterious and spiritual purple, ideal for those who love makeover and want to astonish with thrilling coup de théâtre. The lacquering gel is Faby’s led-light technology-based semi permanent gel color that offers easy application and durability, safety and high professional performances.

November, 2019

Join us at COSMOPROF Asia 13-15 November 2019

Stand Venue 摊位地点 | HKCEC

Stand Number 摊位号码 | 3E-E1E

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Personal care and cosmetic products of the highest quality for the whole family, born from the union of nature with science.

supreme natural

genuine organic

Scientific Research

Natural & Organic Products

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interview

BeC An important mission: to convey a new culture of cosmetics

BeC is the leader in the production of natural, botanical, vegan and organic cosmetics, in full respect of nature, animals and persons Anna Muscoso and Luca Valgimigli, creators and interpreters of the two main brands Natura BeC and Terra biocare. EXPORT MAGAZINE: When was BeC founded and what was the main motivation? ANNA MUSCOSO: The company was founded in 1982, but the project was started in 1980 by Elda Bedetti and Bruno Coliva. We replaced them about fifteen years later, following in the footsteps of the founders and implementing the scientific aspect linked to the creation of the products. Elda and Bruno were passionate about oriental medicine and their holistic approach aimed at bringing well-being using the principles of traditional Chinese and Japanese medicines and essential oils. Bruno, as a real pioneer and passionately interested in cooking, created the first cream using his home blender: the CRB balm cream. This product, the first name of which was ‘healing cream’ is still one of our bestsellers today and is part of our history.

Luca Valgimigli

LUCA VALGIMIGLI: The dry extracts, the essential oils, the groups of vitamins and the phytocomponents that are isolated from plants are our raw ingredients, as we do not use any raw materials of animal origin.

to obtain a synergy between the active ingredients. This way our organism perceives them as a sole functional and beneficial element.

Anna Muscoso

When I joined the company, with a degree in pharmaceutical chemistry and finishing a Ph.D. in organic chemistry, I immediately started to work on formulations. We developed a new research laboratory and purchased highly advanced scientific equipment. Today we have four laboratories, with a team of scientists, nutritionists and experts working in them on the formulation and creation of the products, doing all the necessary tests; everything takes place in-house without having to use private-label companies. We also work with Italian universities as part of our research and training, We also wanted to add a new sector, that of food supplements, understood as completing the supply of functional ingredients from the outside. When we proposed this IN and OUT approach we were the forerunners; now other companies propose it, it is a topic that is “in fashion”. However, we have a totally different approach. Just as we operate in the cosmetic field, in supplements we also opt for a holistic approach, including in every product numerous botanical ingredients in order

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EM: Do your supplements have other advantages? LV: There are several; we stand out on the market first of all because we have espoused the vegetarian and vegan lifestyle: our capsules are made from Kosher-certified gelatine of plant origin, containing titred plant extracts, vitamins and mineral complexes with great bioavailability. We do not use artificial colourings or aromas, in addition, we make the supplements, to date 14 varieties, in antiseptic chambers with the same standards as the pharmaceutical industry. This allows us to avoid preservatives of all types and to have a shelf life of at least 18 months, like the products containing preservatives. EM: Let’s talk about the cosmetic lines, your core business… LV: There is the natural BeC line (Natura BeC), which currently has 51 products, developed over 40 years and four years ago we launched the Terra biocare line, a certified organic line which combines the need for eco-sustainability with the guarantee of the efficacy of performance and the products. EM: What is the philosophy of the BeC cosmetic lines and in which channel are they distributed? AM: We have not moved away from the initial philosophy. Every product comes into being today still with reference to the mappings of acupuncture and the methods of reflexology.

interview

Every imperfection is linked to an energy imbalance of the internal organs which appears on the outside; so, when we start to make a cream, it will have to contain active ingredients having a rebalancing effect on the reflex points of that organ. As well as putting into practice the oriental disciplines, we add the important aspect of the most modern scientific research. This twofold soul of ours is not an antithesis, but on the contrary allows us to be complete and establish a balance. Balance is the exact definition of our path, as we use two converging cultures. Our main sales channel, especially in Italy, is that of beauty salons, and wellness professionals, to allow training that can make the most of the potential of the products used. We have developed treatment methodologies which lead to obtaining the maximum results, performing courses and we have created a website which allows accessing every kind of information; we have included no fewer than 186 ‘needs’ and a specific routine corresponds to each need. As new requirements emerge, they are added, with the relative answers. The clients, professionals or end customers, can also call us by phone or through the website; at the company our experts are available, including a doctor and a naturopath. Our products are real cosmeceuticals, designed to do their job; our salons embraced some time ago a complementary beauty, different from the traditional one. As I mentioned, we have an approach that looks for the causes of an imperfection or a specific issue. The combined use of cosmetics and supplements allows the operators to work from the outside towards the inside and from the inside towards the outside, accelerating the results. Naturally, the beautician, to be able to propose the supplements to her clients

must have a certificate as a nutritionist, which can be obtained by attending a course of 100 hours and passing a qualifying examination. EM: BeC has a carnet of excellence, with certifications and various awards. This certainly makes you stand out with respect to the variegated offer of ‘natural’ products existing on the market… LV: Let me say first of all that since the beginning we have been a member of Cosmetica Italia, the trade association of Italian cosmetics companies, and we follow its discipline to protect the consumer. BeC can boast of the international certifications UNI EN ISO 9001 (quality) and UNI EN ISO 14001 (respect of the environment). In addition, we can state with confidence that our BeC products can boast of the most prestigious certifications in force in our sector: ECOCERT Organic and ECOCERT COSMOS (organic products), Vegetarian Quality and V-label vegan, as well as the 100% Made in Italy certifications for all our lines. The packaging of our products consists of recyclable material and/or FSC certified paper, to guarantee, overall, full respect for nature, people and the animal world. Even our communication has received awards of ethical quality. EM: Can you tell us something about the Terra biocare line… LV: Terra biocare is a valid response for all those who are looking for a product that is not only organic but also effective.

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We have invested years and years of research to obtain performing organic products. The claim alone of organic as a product that respects the environment is not enough. Any client who does not find that an organic product has an adequate performance will move away, disappointed by this category of products to return to the ones they used before. The damage at that point will fall on the whole category of organic cosmetics. As far as we are concerned, we ensure for our clients the highest standards in the research, production and marketing of our products. EM: How can all your know-how be transferred on to international markets? AM: Export markets are in full evolution and they are increasingly sensitive to our type of products. The culture of the professionals in certain geographical areas, such as northern Europe for example, marries ours very well. All the concepts we have drawn inspiration from, of a herbalist or holistic type, are close to those which have been popular for some time now in different countries. Scientific rigour does not have any borders, So transferring our culture is not difficult, it is only a question of finding the right way to communicate it. Taking part in various trade fairs, we have seen a great interest, both in our classic channel, beauty salons, and in other areas of retail, such as the pharmacy, health stores and herbalists, again concerning the sector of natural, vegetarian and organic products.

C.S.

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events

China Beauty Expo Tapping into Chinese Cosmetics Market With a population of 1.4 billion and growing consumers, China is not only the largest growing consumer base for beauty, health and wellness products, but also one of the largest manufacturing bases producing 60% of the world’s cosmetics, packaging, and equipment. Established for over 20 years, China Beauty Expo (CBE) is a highly recognized professional platform for foreign beauty, health and wellness brands, suppliers and manufacturers to develop their business in China. Whether you are looking to launch your products, showcase your production capabilities, find distribution partners or meet industry professional,

CBE is able to help you tap into greater opportunities and be more successful. CBE, Asia’s largest beauty trade show, will celebrate its 25th anniversary at the Shanghai New International Expo Center from May 19 - 21, 2020. CBE 2020 will bring together 500,000 trade visitors from 85 countries and regions across the entire beauty industry, including: Manufacturers, Distributors, Agents & Importers, Beauty Salons, Spas, Nail Salons, Hair Salons, Plastic Surgery Hospitals, Specialty Chain Stores, Department Stores, Shopping Malls, Supermarkets, E-commerce Outlets and more…

Young Consumers and Lower Tier Cities are Market Drivers According to the statistical data released by the National Bureau of Statistics, Z-Gen, a demographic cohort of approximately 260 million people born between 1995 and 2009, representing about 19% of the total population in 2018, with 99.45 million born between 1995 and 1999, 83.12 million between 2000 and 2004 and 79.95 million between 2005 and 2009. As consumers between 18 and 24 gain spending power, they have become a major engine for sales growth. Similarly Alimama statistics find that 3rd Tier and lower cities are the fastest growing markets for cosmetics. China Beauty Expo estimates that there are more than 160,000 cosmetics stories in 3rd tier or lower cities across China. These stores have rapidly emerged as a major cosmetics distribution channel, representing nearly 30% of the market. In making cosmetics purchase decisions, safety and user experience are Z-Gen’s top considerations. In addition, 46.4% of the females surveyed also attach importance to the essence ingredients of cosmetics. Generally, females spend more on cosmetics, and demonstrate a far higher demand for product quality.

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Imported Cosmetics Brands See Continued Growth in 2019 Fueled by tariff reductions on imported products in 2018, Chinaâ&#x20AC;&#x2122;s imported cosmetics market has continued its strong growth in 2019. According to 2018 customs data, China imported RMB 65.7 billion in cosmetics, a 67.5% year-on-year increase.

These volumes are expected to rocket even higher in 2019. Between January and April 2019 alone, imported make-up and skincare products reached RMB 27.15 billion, up 74% of the prior year period. At China Beauty Expo 2019, imported cosmetics surpassed local products in terms of exhibition space and number of brands exhibiting. The expoâ&#x20AC;&#x2122;s international exhibitors included cosmetics manufacturers, brand parent companies, agents and dealers, cross-border importers, and emerging brands.

Spain Shows the Boom in Chinese Beauty Market Spanish cosmetics sales also have grown quickly in China. Two or three years ago, the Spanish brand, Ampoules became an online hit, opening the door to other Spanish brands in China.

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The number of Spanish exhibitors at China Beauty Expo 2019 doubled. Apart from Hall E3, many Spanish skincare and make-up brands exhibited in Hall E9. The expo included popular Spanish brands, MARTIDERM and ISDIN. Spain will also be the Country of Honor at the 25th China Beauty Expo in 2020.

events

market and seize the market share. Hall E11: High-end Medical Beauty With the huge potential and significant increase in the medical cosmetology industry, CBE has provided the top platform for the whole industry chain to uncover the new trend and explore the new opportunity. Content-oriented forums will invite industry experts to reveal the industry’s current climate in China, global trends and latest topics. Premium Cosmetics Products and Medical Beauty are the Main Trends Growing Generation Z spending power is driving demand for innovative and premium products in special categories. China Beauty Expo 2020 will set up Hall W7 – Premium Hair Care, Hall W9 – Premium Personal Care and Hall E11 – High-end Medical Beauty. Hall W7: Premium Hair Care - Chinese consumers of Y and Z generations have a strong sense of hair care. “Anti – Hair Loss” and “Anti – White Hair” are ranked top of the key words searched on social media. Chinese young generation is becoming the main force in consumption. It’s a good time for you to enter into China and develop your brand loyalty. Hall W9: Premium Personal Care By 2021, China’s toiletries market will reach 53 billion yuan. The compound annual growth rate is 5.8% and consumption upgrade and high-end products are the main reasons for the growth. With the intense competition of China’s personal care industry, this is a right opportunity for you to enter into China’s

China Cosmetics Retail Summit - At China Cosmetics Retail Summit, the consulting experts such as Nielsen, and brands like L’Oreal, Shiseido and P&G will discuss how retailers create “loyalty” with their clients and potential consumers. The summit also invited Sherry Sjiamsuri, CEO of Sogo Indonesia, Mari Tsutsumi, Director & General Manager of Overseas Enterprise Division of Sogo & Seibu Co to give international views on the roles of retailing.

Business & Conference Provider Business Meetings Asia – CBE offers the international exhibitors matchmaking with more and more international buyers including China’s top import agents, local distributors, online buyers and importers and retailers from Australia, Singapore, Malaysia, Indonesia, India, Myanmar and Laos. You will meet the targeted buyers in half a day which will help your business imported and distributed in your ideal markets.

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SAVE THE DATE: China Beauty Expo 2020, 19-21 May 2020 More information about China’s beauty market and China Beauty Expo, please visit www.chinabeautyexpo.com or contact Ms. Olivia LIU, Olivia. liu@informa.com

China Beauty Expo (CBE), held for 25 years, is the professional trade event and platform of the beauty industry. Hosting 3,500+ exhibiting companies, and 10,000+ brands covering the entire beauty supply chain from finished beauty products to the latest in packaging solutions, CBE is a one-stop sourcing experience for distributors, retailers, and beauty professionals seeking to learn and try the largest range of beauty products and manufacturing solutions in Asia.

ATTEND INTERNATIONAL EVENTS B2B - BUSINESS MEETINGS ASIA: a matchmaking platform for international brands to meet the master importers and retailers from asian countries. CHINA COSMETICS RETAIL SUMMIT: providing the insights to help cosmetics stores look, get and keep the high-value consumers through new marketing strategy. 83 www.exportmagazine.net

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COSMETIC TECHNOLOGY CONFERENCE: Bringing together buyers and suppliers to share the latest innovations and emerging fashion trends. ADVANCED SCIENCE AND INNOVATION FORUM: As the benefactor of IFSCC to exchange cutting edge technology.

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RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, RAWPACKAGING, MATERIALS, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS,PACKAGING, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, MACHINERY PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY RAW MATERIALS, PACKAGING, MACHINERY 89 www.exportmagazine.net

ECO-PROTECT TECHNOLOGY

Nourishing Volumizing Reinforcing Purifying Calming Restructuring No-frizz Color Maintenance ESLABONDEXX.COM

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YOUR NATURAL WAY TO HAIR BEAUTY & HEALTH Clean Care means beautiful and healthy hair, but also looks out to the world that surrounds us. The vigour of nature is enclosed in the heart of the cosmetic formulae whose guiding light is simplicity, safety, functionality and the sustainable use of raw materials and packaging. More than 90% of the ingredients are natural or organic + ECO-PROTECT TECHNOLOGY which is a powerful blend of protective natural active ingredients for the hair, including sugar cane extract, monoi oil, argan oil and vitamin E.

• THE PRODUCTS ARE SLS AND SLES FREE. • USING DELICATE SURFACTANTS OF NATURAL ORIGIN THAT ARE HIGHLY COMPATIBLE WITH HAIR AND SKIN. • THE PACKAGING IS IN PE GREEN PLASTIC WHILE THE BOXES ARE MADE WITH RECYCLED PAPER.

INTERCHARM Mosca 23 -26 October - COSMOPROF ASIA Hong Kong 13 - 15 November 91 www.exportmagazine.net

events

COSME TOKYO Largest ever Trendsetting Show in Asian Cosmetics Industry

After gaining much attention and breaking its previous records in the numbers of exhibitors and visitors, COSME TOKYO [8th International Cosmetics Trade Fair] is coming back on January 20 – 22, 2020 in Japan. The three-day show gathers all kinds of cosmetics products, such as skin care, hair & body care, organic/natural product, makeup, spa beauty, fragrance, men’s care, etc. Welcoming 900 exhibitors from 35 countries/regions and 30,000 visitors, COSME TOKYO 2020 is now known as a “must-attend show” that exhibits the latest cosmetics from Japan and all around the world. Check the following show highlights and prepare yourself to visit COSME TOKYO 2020! (Free Visitor Registration >> www.cosmetokyo.jp/en-gb). Experience “Made in Japan” cosmetics that you can see only at this show One of the most attractive features of the show is, of course, “Made-in-Japan” (J-Beauty) products. As the largest show of its kind in Japan, COSME TOKYO gathers remarkable

lineups of products which cannot be found in any other exhibitions. This is a great sourcing opportunity for international buyers to meet the surging demand of J-Beauty in the world. For the upcoming edition, high-tech products that use regional and traditional ingredients have

become a prominent trend such as… - Face mask with horse oil and Hokkaido Salmon collagen for whitening like snow - Brightening toner containing mild rice bran water from Kyoto - UV moist cream protecting your skin from ultraviolet rays using Mt. Fuji water. etc. Latest products from 35 countries/ regions under one-roof Another major point of this year is the enormous range of unique & diversified exhibits from 35 countries/regions. The ongoing influence of imported cosmetics in the Japanese market can be seen in the number of international exhibitors. International exhibitors have been increasing year by year, with European countries, such as France, Italy, Poland, Germany, etc., together with the USA, middle eastern countries as well as Asian companies, along with lots of national pavilions.

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events

The world-famous companies, like ’L’Erbolario (Italy), Mediterranean Cosmetics (Greece), etc., and lots of newcomers to Japan & Asia will showcase their brands and attract Asian visitors like the previous editions. Strong focus on “Organic and Natural” products Reflecting on the continued growth of organic/natural market in Japan & Asia, many exhibitors present their distinctive brands using local ingredients of each country. Not only using pure ingredients, but the products also have

some specific efficacy like anti-aging, whitening, anti-pollution, etc. For example, a mask that uses certified organic herbs and contains no synthetic compounds to remove dead cells (USA), a shampoo with vegetable essence to strengthen and nourish the hair and scalp (Thailand), and cosmetics series that use “SakeKasu (Japanese sake extract)” to moisturize the skin (Japan), are attracting visitors who are eager to find new organic/natural products. All numbers on thi article is expected, incl.co-held shows.

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R aw materials , packaging , machiner y

NUXE GROUP WINS THE FORMULATION CHALLENGE AT IN-COSMETICS GLOBAL 2019 The latest edition of in-cosmetics Global closed its doors on the 4th of April. The event welcomes 95% of the world’s top suppliers of personal care ingredients and R&D specialists and formulators who visit to discover the latest trends and solutions. Once again, the exhibition bestowed a large number of awards. The event, in fact, hosts an assortment of competitions among which the Formulation Challenge, a Masterchef-styled competitive activity that sees six teams of highly skilled professionals create an innovative personal care product from a box of mystery ingredients. The Challenge, sponsored by Lonza, consists in a 90-minute race where competitors display their precision of surgeons, their knowledge of chemists and their creativity of artists. The aim this year, set by official in-cosmetics Global technical advisor Lorna Radford, was to create a sleeping product with a perfect formulation that could be recreated, as well as a believable and shelf-ready marketing story. Nuxe Group, supplier of skincare, bodycare and anti-ageing beauty products, stole the prize with a trio of scalp and hair night treatments while Hormeta came in as runner up with a skincare treatment.

PIERRE FABRE TAKES A LOT OF PRIDE IN OBTAINING THE LABEL OF ECOCERT 26000 The Pierre Fabre Group’s CSR approach has attained Excellence level with a score of 77%, the highest level under the ECOCERT 26000 baseline reference standard. ECOCERT Environment is the third certification body for the certification of environmental management systems in France, and one of the European leaders in environmental certification. The robustness of ECOCERT 26000 assessment model represents a real guarantee for stakeholders that their expectations have been objectively taken into account by Pierre Fabre. The result of this assessment demonstrates the Pierre Fabre Group’s sincere and ongoing commitment to combining economic development with respect for human beings, environmental protection and maintaining a local presence.

Nuxe Win the in-cosmetics Gobal Formulation Challenge

Nuxe’s set of Active Scalp Night Treatments were created for normal, greasy and dry scalps within the millennial demographic. Judges were very impressed with the formulations and choosing a winner was a tough call, but Nuxe Group beat stiff competition from Alpol Cosmetique, Hormeta and defending champion Natur’Alps. Nuxe Group was a deserving winner with three products in the same family, each targeting different scalp conditions – congratulations to the winning team!

In line with their mission, the group creates and develops innovative solutions that contribute to the well-being of patients and consumers, from health to beauty. Their common goal is a major global challenge to promote access to healthcare and proactively address health issues. Throughout the life-cycle of Pierre Fabre’s products, from sourcing raw materials and marketing them to manufacturing and using them, the group makes sure that their actions are founded on respect for their suppliers and the reduction of their environmental impact. Eric Ducournau, CEO of the Pierre Fabre Group declared: “This assessment will give us the energy to boost our efforts to further satisfy requirements in terms of naturalness, transparency, scientific rigor and ethics regarding patients, consumers and health professionals in the 130 countries where our brands are marketed.”

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The independent assessment body identified many Group’s strengths and indicated some opportunities for improvement in the next three years. The Pierre Fabre Group has also set itself several ambitious, measurable targets: 100% of new products will be eco-designed from 2019; 80% of new plant extracts will be sourced from organically-grown plants (pesticide-free) by 2021; 30% reduction in CO2 emissions by 2025; 25% reduction in energy consumption by 2025. Pierre Fabre is the second largest dermo-cosmetics laboratory in the world, the second largest private French pharmaceutical group and the market leader in France for products sold over the counter in pharmacies. Its portfolio includes several global brands and franchises, such as Eau Thermale Avène, Klorane, Ducray, A-Derma, Galénic, Elancyl, Naturactive, Pierre Fabre Health Care/ Oral Care/ Dermatologie and Pierre Fabre Oncologie.

I N T E R N AT I O N A L C O S M E T I C S O L U T I O N S

Via Ciserano - 24046 Osio Sotto (BG) Italy Tel +39 035 419 7798 - private.label@alfaparfgroup.it WWW.ALFAPARFGROUP.COM

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compan y

ALFAPARF group: A GLOBAL PRESENCE and THE HIGHEST COMMITMENT TO QUALITY In just over thirty years, an Italian hair color business has developed into a multinational company that is one of the largest independent privately-owned manufacturers in the beauty business.

from yesterdAy to todAy The Alfaparf story started in 1980, when its founder, Roberto Franchina, started a hair colour business, focusing on Italy. Business expanded to Spain and then to Latin America by the middle of the 1990s, followed by the creation of production facilities in Brazil, Mexico and Argentina. This development led to the creation of the Alfaparf Milano product line and the Alfaparf Group, an Italian multinational company. In the first decade of the 21st century, distribution was to voer 80 countries and sales grew by more than 100% from euro 100 million to 200 million, with sights now set on a target of euro 300 million. Today, based in Bergamo, near Milan, the Alfaparf Group is one of the largest privately-owned manufacturing companies of hair colouring, hair care and skin care products in the world, with five manufacturing facilities strategically located around the world with over 1,200 employees.

Beauty & Business, the private label division The mission of the Alfaparf Group is to raise the quality of services provided by professionals through its high quality products and services that reflect Italian style, creativity and modern international trends that exceed the expectation of its valued customers on a global basis. As an industrial partner of most of the important cosmetic and hair care companies in the world, the Group strives to provide the highest quality products including all the steps in the process, there by providing turnkey solutions for its customers. Beauty & Business is the private label division

of the Alfaparf Group. It manufactures hair colour, hair care and skin care cosmetics, developed through years of experience in the professional market and transferred to private label manufacturing. Today Beauty & Business fully understands the requirements of both customers and the market to create customized products that are always innovative. From formulation to packaging, every step in the product development is carefully followed and monitored to satisfy specific requests and reflects the competence and experience of the company in this sector. From the preliminary idea, Alfaparf assists its clients with marketing concepts. Alfaparf also takes a creative approach with its extensive Research

& Development expertise followed by industrial planning, all within the scope of the highest quality control standards in the industry through to the finished product ready for shipment. The Alfaparf Groupâ&#x20AC;&#x2122;s product lines comprise professional lines for large hair salon chains or distributors who wish to develop their own-brand line (skin care, hair care and colouring); mass market products for modern distribution (retail colouring as well as a complete range of skin care and sun care products) and products to complete the ranges of other cosmetic manufacturers. From personalized formulations to personalized and designed packaging, the Alfaparf Group offers its customers a complete and turnkey service.

A four-pronged approach

The Alfaparf Group has a four-pronged approach, focusing on product quality, meeting customersâ&#x20AC;&#x2122; needs with innovative and certified products; global production supported by five world-class manufacturing sites (Italy, Brazil, Mexico, Venezuela and Argentina) strategically located around the globe; experience in a wide range of products and markets around the world and support services in terms of product selection, packaging, graphics and regulations in different countries.

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Research & Development The Alfaparf Research & Development laboratories have more than 30 full-time chemists in Italy as well as labs in Mexico and Brazil. They form a highly skilled team including cosmetologists, chemists and laboratory technicians knowledgeable in the latest scientific discoveries, raw materials and product testing.

They also collaborate with international universities and highly specialized research laboratories worldwide. Research is carried out on hair from all ethnic groups and all testing is carried out using the most advanced laboratory instruments available, to ensure that the products are as effective as possible and their performances are long-lasting.

Worldwide competence All Alfaparf products comply strictly with the rules and regulations on production and marketing of cosmetic products worldwide. The in-house Regulatory Affairs Office takes part in the process of creation and development of all products, and regularly updates the current regulations governing the sale and distribution of hair care and cosmetic products supplied to each country. The Regulatory Affairs Office also provides all the necessary documentation to register products at the Ministries of Health and other agencies as required. Thanks to its direct knowledge in key markets, the Alfaparf Group, can offer its clients full support in developing projects, selecting proposals for packaging and creating unique graphic designs.

Production At its five manufacturing sites, the Alfaparf Group uses a process of quality control that is certified by major international agencies. The quality control process is applied to all aspects of production

which includes raw materials, packaging, processing, finished products and logistics. The five facilities all have a significant degree of automation and are equipped with lines for hair color, bleaches, liquid products for hair, skin

care and body as well as vials and packets. The companyâ&#x20AC;&#x2122;s production sites in Italy, Brazil and Mexico have ISO 9001_2008 certification while all the sites outside Italy (Brazil, Mexico, Venezuela and Argentina) have local GMP certification.

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GREAT EXCITEMENT FOR QUADPACK’S ACQUISITION OF LOUVRETTE With this acquisition Quadpack gains a stronger foothold in the global beauty sector and places it among the top ten cosmetic packaging providers in Europe

Tim Eaves and Fabian Ehrlhoefe

As part of its strategy which focuses on enhancing the offer of its exclusive product range and boosts designed and manufactured in house business, Quadpack has acquired the German industrial cosmetic packaging company Louvrette a manufacturer of standard and bespoke jars, bottles and airless packs for cosmetics products.

This expansion will significantly improve Quadpack’s ability to offer a wider portfolio and greatly increase its injectionmoulding capacity, making it one of the leading jar manufacturer in Europe. The acquisition will in fact offer accelerated time to market and increase Quadpack’s penetration in Germany one of the five bigger European markets. The deal has been considered as highly satisfactory by both parts as the agreement will bring many advantages: Quadpack’s global presence and infrastructure will push Louvrette’s products onto the world stage while Louvrette’s design acumen will enhance Quadpack’s manufacturing know-how.

“It’s the convergence of German engineering excellence’ with ‘creativity born in Barcelona’” said Quadpack CEO and Co-Founder Tim Eave. Louvrette’s 8,500m2 manufacturing facilities are a major addition to Quadpack’s existing production sites in Spain and positions the company as one of the top ten European cosmetic packaging providers. The two companies joining their forces will complement each other perfectly. Quadpack will now benefit from the combination of Louvrette’s acquisition with the recently made deal with Inotech that will provide its process knowledge and pioneering bi-injection moulding technology. With these latest acquisitions, Quadpack’s development strategy has succeeded in placing the company as a leader in the global beauty sector.

SUCCESSFUL PARTNERSHIP BETWEEN QUADPACK AND INOTECH Quadpack, the international manufacturer and provider of enhanced packaging solutions for beauty brand owners and contract fillers has announced a new partnership with Germany-based company Inotech, a successful system supplier for the automotive, telecommunications, medical technology, construction machinery and packaging sectors. The terms of the agreement include the joint research and development of new beauty packaging solutions using Inotech’s bi-injection blow moulding process. Quadpack has acquired the commercial rights to the patented bi-injection blow moulding (BIBM), an innovative technology that allows the manufacture of products using two materials in a single step. This would allow, for example, a transparent window to be incorporated in an opaque bottle or two different colours to be introduced in a single component. A technology that offers greater precision, less material waste, no need for assembly and more aesthetic options. As part of the agreement, Quadpack also takes over Inotech’s cosmetics packaging operation and incorporates its beauty-focused products into its portfolio. However, current Inotech cosmetics products will continue to be produced at its factory in Nabburg, Germany. The agreement is expected to break new ground in beauty package design and technology.

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IN FACT, SINCE INCO WAS FOUNDED IN 1971,

ITALIAN COMPANY

it has been working for hair stylists and beauticians, creating specific products that meet their high expectations, meticulously formulated by expert technicians using cutting edge technologies capable of ensuring efficient solutions.

AT THE EXCLUSIVE SERVICE OF WELLBEING AND BEAUTY PROFESSIONALS.

Inco’s vision is to be the ideal professional partner, capable of supporting the ideals of the hair stylist and beautician as entrepreneurs able to manage the elements of success in their own businesses aiming towards diversification by offering specific personalized products and treatments depending on the desires and expectations of each client, distinguishing themselves from competitors in the same market. Taking on new challenges and new projects has been, over the years, the boost to constantly and continuously upgrade the capacity and performance of our company and to depend on its own highly experienced and capable r&d division. A high level quality system, shared also by other leading national and international companies in the cosmetic, pharmaceutical (medical devices) and medical-surgical aid sectors. This extremely important diversification has led to stronger and hugely important production-collaboration relations which, in numerous cases, date back many decades, also making it possible to place significant technical performance Knowhow at the disposal of the professional market. Specific professional lines, versatile and synergic tools are made with the products from which different solutions can be chosen for each individual cosmetic need which depends on the state of the skin, the hair, the technical objective to reach and one’s own creativity. The formulas are dermatologically safe and scientifically effective, of a high quality, with no Preservatives, colourings or unnecessary additives. Creating products for inco means doing so in an eco-friendly system with a low environmental impact, making it self-sufficient in terms of energy consumptions, putting the “health” of professional users and consumers in the fore together with the ability to meet wellness and beauty needs. Certified quality by bodies who, inspection after inspection, guarantee and safeguard the objective quality of production processes and management systems throughout every phase of our work.

Tel. +39-051/776010 - +39-051/776397 - commerciale@incocosmetici.com -

www. i ncocos m eti ci . i t

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PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS ACCESSORIES, PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS FURNITURE FOR PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS PRODUCTS, ACCESSORIES, FURNITURE FOR HAIRDRESSERS 105 www.exportmagazine.net

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Paris: MONDIAL COIFFURE BEAUTE ’2019, The Parlux ALYON hair dryer at the top of the hairdressers’ preferences New products, live seminars, fashion shows and hair fashion trends as well as the World Hairstyle Championship have always featured this Paris event A “must to be” appointment for the entire hair & beauty industry From September 14th to 16th, at the Porte de Versailles exhibition center, a new edition of the Mondial Coiffure Beauté, the International fair that involves all those working in the aesthetics, beauty, hair worlds has been staged. ‘Hairstyle and make-up’ and of course, the producers and distributors of the best brands symbol of the industry fields mentioned. Among them, for the beauty & hair industry, Parlux exhibited the wide range of their latest hair dryers, primarily

the Parlux ALYON® and Parlux 3200® PLUS, models, product innovation 2019: in its large stand in the center of the exhibition area, organized by the French distributor, Jacques Seban. These latest generation professional hair dryers, therefore technologically advanced are able to meet the professional needs of any hairdresser. Power and lightness, ideal design and measurements, excellent easy to handle possibility, balance and durability, together with new, exclusive devices such as the Air Ionizer Tech (for the now indispensable ion technology) and HFS (Hair Free system - patent pending - hair capture system) characterize these hair dryers. The attention of visitors to the Parlux stand was further stimulated by the presence of a nice initiative: a video game, whose theme was the choice of a Parlux ALYON® hair dryer in its multiple colors, allowing the player to

compete and win, a real sample of this exceptional hair dryer. Result: more than satisfied public, both for the better known peculiarities of the Parlux hair dryers both for the unusual opportunity for fun and possible winnings.

Milan, took place last September 18th at this elegant Milanese hair salon and registered the attendance of many exponents of the beauty-hair style and fashion as well as specialized journalism worlds, fashion bloggers and influencers. Obviously, the object “hair dryer“ has been the celebrated protagonist of the party. What else could be the best hairdryer, if not the Parlux ALYON®, the latest generation, technologically advanced hair dryer, most loved by hairdressers? All the workstations in the Vogue Parrucchieri hair salon, the location where this event was held, are in fact equipped with Parlux ALYON® hair dryers, a model that is used daily by all hairstylists. Parlux, a

“made in Italy” brand, the industry leader was the partner official of the event and has adorned the location of the 1st “Phon Party” with their colorful hairdryers and various promotional materials. Guests were invited to interact by creating nice selfies with this hairdryer, while the most original hairstyle created by HeLLeR Gratitude, hairstylist and influencer with more than 30 thousand followers on Instagram was rewarded with a beautiful jade-colored Parlux ALYON®, (nuance of the year 2019). Dj set with lounge music and the presence of qualified guests in the world of the Milan’s fashion and journalism like the famous Irene Pivetti, have completed this truly glamorous evening.

Parlux hair dryers as protagonists at the 1st Phon party in Milan The famous Italian professional brand is also very appreciated in the fashion world! Its reliable, quality hair dryers are the perfect allies for professionals who attend to important fashion shows or make creations of style. During the Milan Fashion Week, this party proved to be a success for hairstylists, fashion addicts and journalists. The first edition of this unique Milanese event conceived by Gabriella Chiarappa fashion manager of “Le Salon de la Mode” in cooperation with the Vogue Hairdressers salon of C.so Buenos Aires,

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# W E A R E PA R LU X

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BRAZIL, THE LATEST DARLING OF THE BEAUTY INDUSTRY VALéRIE KAMINOV – BIOGRAPHY Having spent over twenty years working with a vast array of luxury, premium and niche beauty brands and fragrances, Valérie has extensive knowledge and practical experience of their supply, distribution and retail, pertinent commercial practices and consumer habits on a global and local basis. Her expertise has been highly valued by multi-national organizations, SMEs, start-ups, privately owned companies and financial investors. Certified in Corporate Governance from INSEAD Business School, Valérie has the remarkable ability to successfully set the company’s strategic direction, often across diverse product markets and geographies, and monitor the firm’s risk profile. As a qualified Non-Executive Director who was awarded the prestigious Financial Times Post-Graduate Diploma, Valérie Kaminov is highly trained in corporate governance and is an experienced NED and Director enabling her to have a holistic understanding of boards. She advises both as a consultant and an NED.  Valérie’s experience earned her a reputation with major players in the industry who hired her to establish them globally. Her expertise in brand evaluation, acquisition due diligence, risk assessment and commercial growth has been highly valued by Private Equity Funds, multi-national organizations and financial investors. She is also dedicated to passing her knowledge along through a range of conferences and events. Valérie has been a guest speaker for the not-profit organisation, CEW, at their Mentoring Services where leading executives offer insights into beauty industry issues and inspiration for professional growth.  At the International Manufacturers & Distributors Forum (IMF) Master of Ceremony, Valérie organises a very unique conference; A global European gathering for manufacturers, brand owners and distributors to come together and discuss challenges faced by their business and the industry by giving the attendees unlimited networking opportunities.

The ability to continue to grow in new and developing markets will, in part, predict the future of your business. Brazil, one of the world’s leading markets in the beauty industry, could be a huge blessing for your brand, if dealt with successfully. Despite the economic recession of the last few years, the beauty industry is increasingly consolidating itself as one of the country’s most important and thriving sectors. Driven by rising per capita income, a growing economically active population, an increasing presence of women in the labour force and a strong evolution of the C consumer class, the sector has maintained double-digit growth for over a decade, highlighted by a very high performance vis-à-vis the country GDP growth. Known for its dazzling carnival culture and obsession for beauty, Brazil remains, nevertheless, a tough market to crack. A business will face obstacles whether it’s financial, importation/ exportation, partnership, local laws on business incorporation and/or cultural differences when looking to enter this market but Brazil offers such big opportunities, one simply cannot ignore it. Understanding the market will be key to your business’ successful expansion so below we have put together a few tips that will help you navigate in clearer waters and avoid major pitfalls when expanding into this market.

Known for its dazzling carnival culture and obsession for beauty, Brazil remains, nevertheless, a tough market to crack.

General Overview of the Brazilian Market Despite the economic downturn that has affected Brazil over the last few years, the country is fast becoming the darling of the beauty industry, capturing the attention of a growing number of international companies. The lipstick effect theory coined

by Leonard Lauder, chairman of Estée Lauder, has been proven true: consumers retain a desire for luxury goods even during tough economic times, it’s just that the items in question change. So, while people might not be forking out for Birkin bags, they will still spend - just on lower price point items A.K.A lipstick and beauty products.

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According to the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry (ABIHPEC), the Brazilian beauty industry plays a key role in the local economy, representing more than 2% of the country’s GDP. Between 1996 and 2012, the local beauty market has shown a spectacular growth of 10% per year compared to a 2.2% growth per year of other industries. Without a doubt, Brazil is a major power, in South America and the world. As mentioned above, the Brazilian beauty industry represents more than 2% of the country’s GDP and 9.4% of the world’s consumption. As far as Latin America is concerned, Brazil’s market share exceeds 53%. Already the third largest in the world, it is predicted to overtake Japan to take the second place on the podium by 2020. Despite an incredibly strong growth over the last decades, Euromonitor predicts that not all international brands will be successful because of the distinctiveness of the Brazilian market. With rising purchasing power, Brazilian consumers are becoming increasingly sophisticated and can, in turn, afford more expensive cosmetics, fragrance and toiletries. The market is rapidly changing to adapt. There have never been more millionaires in Brazil. Today, over half the population – 113 million to be exact - has integrated the middle class. With 36 million more people expected to reach the middle class by 2020, Brazil will continue to represent a huge opportunity for a brand’s growth, especially for more prestigious and niche ones, which were out of reach just a few years ago. Brazilians are also becoming increasingly aware about the risks linked to sun exposure. Hence, sales of sunscreen products have been stronger than ever before. Among the main categories consumed by locals, we find men’s grooming products, children’s and hair care products (driven by sales of shampoo and hair conditioners). However, Brazil ranks only eighth worldwide when it comes to skincare – and the reason behind it is cultural. Brazilians ascribe

more aesthetic value to hair than to skin because in Brazil, hair is deemed as a greeting card. Obtaining immediate results is very important to Brazilian consumers. While skin treatments tend to take longer to show results, hair care products usually show instant improvements. Many consumers, hence, give up when they do not see changes to their skin right away, and become sceptical of the efficacy of products. But generational differences are starting to have an impact on the skincare industry. Younger consumers, including Millennials and Gen Z, tend to be more educated about skincare, and are more open to buying different products. Such generations better understand the benefits of having a daily skin care routine, and that is in part due to the power of social media. According to the Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry, beauty products consumption in Brazil is driven by new beauty trends, particularly those related to social media, with YouTube tutorials and Instagram stars having boosted beauty sales in the past few years. The most common way to purchase beauty products in Brazil used to be through direct-selling retailers. Recently, store-based retailing has been gaining traction in Brazil, taking away

some of the business from direct selling. Traditional distribution channels – namely shopping centres - are extremely popular, capturing the biggest share-ofwallet of local customers. In São Paulo alone, there are more than 160 malls. Other traditional distribution includes supermarkets, pharmacies, specialty beauty stores and department stores, with drugstore pharmacies having taken share away from supermarkets in the last few years. According to MarketLine, 84% of Brazilian women still prefer to try makeup and skincare before buying, which is why the traditional sales channels are so popular in the country. Despite such a strong success of traditional bricks-and-mortar outlets, Brazilians are increasingly becoming tech-savvy. Today, there are more mobile phone subscribers than inhabitants with 125 subscriptions for every 100 inhabitants. More than half of the population uses the internet, making online sales and mobile e-commerce a strong strategic move for companies wishing to capture a greater shareof-wallet of the Brazilian consumer, especially Millennials and Gen Z. New players in virtual channels are popping up to cater to the traditional preferences of the Brazilian consumers by letting them try make-up virtually.

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According to Euromonitor, this huge boom in demand for more sophisticated products is the result of several factors including the increasing income of lower classes, the consumption of products with ‘added value’, the participation of women in the labour market, and in turn, the accrued productivity. In addition, the different technologies available to launch new products, the increased life expectancy, the search for rejuvenation, the awareness of the need for sun protection and Brazilian exports have led to an increasing supply of products. Overcoming the Challenges At International Luxury Brand Consultancy, we know that expanding into a new market can be a tough decision, especially if you are navigating in unknown waters. We work with our clients so that we can provide them with clarity backed up with years of expertise and knowledge. With this extensive experience under our belt, we can help you avoid pitfalls that may be encountered along the way. Of course, the Brazilian beauty market offers a myriad of enticing opportunities to newcomers: consumers are extremely open

to trying new products, they are the ideal customer because they are willing to invest money. Beauty in Brazil is a priority, whether you have a lot of money or very little. Even in the poorest neighbourhoods – known as favelas – there seems to be a beauty parlour on every corner. With world-renowned models like Adriana Lima, Alessandra Ambrosio and Francisco Lachowski, Brazil has become renowned for its good looks. The strength of the beauty industry and its local bustling market is firmly rooted in the country’s ongoing love affair with beauty. In Brazil, beauty is everywhere from the gorgeous coastline, beaches and warm weather, to its own people, comprised of an attractive plethora of ethnic backgrounds. But it is a highly complex market to penetrate due to various factors, both endogenous and exogenous. It is crucial for brands to be fully aware of the different entry barriers and to understand what is at stake before attempting to enter the market. If you wish to expand your business into the Brazilian market, a few major obstacles will be encountered along the way. It is a well-known fact that Brazil has long been obsessed with good looks. Just go to any beach in Brazil and look at the crowds.

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Brazilians like to be beautiful and they are willing to invest in it. And the numbers back this up. Both Brazilian men and women spend 11 times more of their annual income as a percentage of their total income on beauty than their British counterparts. Such a strong dedication to looking and feeling good means that the country is at the forefront of research into beauty innovation. Many Brazilian trends have made their way into the international beauty scene. Take the Brazilian blowout, for instance, a keratin hair treatment helping to tame frizz and texture, making your hair smoother and easier to style. Just a few years ago, such a trend in Europe and America seemed almost extra-terrestrial and now, most women cannot live without it! Many Western brands have released product lines capitalizing on this incredibly influential trend. A more dramatic Brazilian trend that has made its way all around the world is cosmetic surgery. Brazil has become the second largest consumer of plastic surgery in the world, after South Korea, with over 1.2 million surgeries carried out every year. In Brazil, patients are thought of as having the right to beauty. Beauty is a necessity: it is perceived as being crucial for the job market. If women do not fit into society’s beauty standards, they assume they won’t be able to find a spouse. Many cannot say no to such invasive surgeries because they are perceived as essential for any chance at upward mobility. Such right to beauty gives any Brazilian access to plastic surgery for free or at very low-cost in public hospitals, with the government subsidizing nearly half a million surgeries every year. Waiting time for such surgeries can soar for up to a year, confirming Brazil’s immense longing for beauty.

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In Brazil, patients are thought of as having the right to beauty. Beauty is a necessity: it is perceived as being crucial for the job market.

However, most of Brazil’s surgical innovations are first tested by plastic surgeons in public hospitals, exposing patients who don’t have access to private clinics to more risks. Such working-class patients are often understood as subjects for inquiry. Hence, more and more Brazilians are re-thinking their surgeries and turning to less radical actions. In any case, keep in mind aesthetic surgery is used for specific purposes with liposuction and implants being amongst the favourite procedures in Brazil. Other than that, customers usually prefer less invasive treatments – less risky and cost saving – such as Botox, cosmetics and skincare products for a more natural look. To succeed in the Brazilian beauty market, it is critical for brands to understand Brazil’s beauty culture, as well as the country’s geography. With more than 209 million inhabitants, Brazil is the largest and most populous country in South America. Today, 8 out of 10 Brazilians currently live in metropolitan areas with major cities located along the coasts and near seaports, allowing for easier distribution of products.

However, keep in mind that logistics continue to be a major challenge throughout the country. Within its 8.5 million square kilometres, the country has significant climate differences and lifestyles which greatly vary from highly urbanized areas throughout the Southeast to the sparsely-populated North. The wealthier Southeast region accounts for 42% of the population and almost 57% of Brazilian GDP, which shows a strong concentration of income in the areas in which large consumer industries operate. Brazilians represent a complex mixture of African, European and Asian ancestry, with varying skin tones, hairstyles and preferences. Such differences provide challenges for producers who are often used to coming up with one specific product that can successfully satisfy the whole population of a given country. Here in Brazil, such a strategy will not be successful. Companies seeking to design cosmetic and personal care products for the Brazilian market must take into account not only the geographic diversity but also the ethnic diversity of each region. Hence, variations of specific types of products will be required, to take into consideration the plethora of different skin and hair needs. While Brazilians’ strong affinity to beauty products is well-known, what foreign brands have difficulty in grasping is that Brazilians are extremely eco-conscious. According to Euromonitor, over half of Brazilian consumers consider the environmental impact of cosmetics and skincare when purchasing such products, the highest for any country. Unlike anywhere else, beauty has a strong association with sustainability. According to Euromonitor, 82% of Brazilian women say they prefer products containing natural ingredients and are willing to spend more for such products.

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This can be explained in part by the strong green credentials of some of Brazil’s most popular beauty firms. Natura, the largest cosmetics company in South America was ranked 2nd in the Corporate Knights survey of the world’s 100 Top Sustainable Corporations. Natura specializes in natural-based beauty products, with most of the ingredients used ethically sourced from the Amazon. It has become the first and only beauty group in the world to be carbon neutral. The second leading cosmetics company in Brazil – Group Boticario – is also very active in CSR and sustainability. Since creating the Boticario Group Foundation for Nature Protection back in 1990, the company has donated over USD 10 million in nature reserves programmes, enabling the discovery and protection of more than 60 new species of plants and animals. Because Brazilian consumers have a tendency to scrutinize brands ethical credentials, not all foreign brands will find success. Weleda, the German organic cosmetics brand, is able to win over the hearts of local consumers because of its strong green ethos. MNCs including L’Oréal and Unilever have had to set up R&D centres in Brazil and localize their formulations with indigenous ingredients. Apart from the missing green factor, various foreign brands fail in Brazil due to the strong cultural nuances and vast geographies of the country which can lead them to struggle with building a strong network of distribution throughout the country, but creative approaches could be a solution. Other major obstacles include high import taxes on luxury goods, which can cost between 2 to 3 times more in Brazil than in any other country. Back in 2015, the Brazilian government implemented a tax on industrialized products, which affected cosmetics distributors. Euromonitor estimates that this tax has costed beauty industry businesses approximately R$900 million (US$277 million) in 2016 alone.

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Brazilians represent a complex mixture of African, European and Asian ancestry, with varying skin tones, hairstyles and preferences

This levy particularly affected products taxed at a rate above 15%, with these including fragrances, makeup, shaving cream, nail polish, hair products, lotions and skin creams. For this reason, many wealthy Brazilians while travelling abroad to Paris, London, New York or Miami used to take advantage of cheaper prices to do their shopping, that is, until the expansion of duty free-stores ahead of the 2016 Olympic Games. To be able to survive in the burgeoning Brazilian beauty market, foreign brands will need a deep understanding of local knowledge as well as an effective strategic execution plan. By 1/ offering a wide range of products at attractive prices, 2/ having effective strategies to build a strong brand awareness and generate traffic, 3/ having a reliable supply chain for quick turnarounds and 4/ investing heavily in state-of-theart technologies to provide constant innovation and new product offerings. Classy Brands, the right partner to succeed on the Brazilian market If you wish to expand your business in Brazil, one of the key criteria in whether you will be successful or not is in the selection of a local partner. Since its inception, Classy Brands

apart from the crowd. Could you tell us more on how a brand can successfully stand out in Brazil? The Brazilian market is huge BUT the real volume is found in the mass market. If you check for yourself, the market for imported products accounts for less than 4% of the total beauty market. When it comes to being successful, it all depends on what is success for you. If you consider success in terms of units sold, then your brand will have to capture market share in the mass market. If profit is what you’re after, then look no further than the masstige sector. If you measure your success against brand recognition and brand awareness, then you could potentially target any market.

has been highly active in imports, distribution and marketing in the cosmetics sector in Brazil. With a team of dedicated professionals reaching retailers and distributors in more than 65,000 POS in the alimentary channels, pharmacies and perfumeries, Classy Brands develops effective distribution solutions, through the production of the products until the complete development of the brand. Headquartered in the city of São Paulo, it has local knowledge about the main characteristics of Brazilian retail, making it possible to establish strategic partnerships with important groups in the sector. With more than fifteen years of experience under her belt, Monica Velloso, COO of Classy Brands, is an expert in making brands succeed, even in the most aggressively competitive and saturated markets, by ensuring a smooth integration between brands and the local consumer market. Below, Monica gives our readers her unique and local perspective on the Brazilian beauty market to help you and your business have a clearer idea of what is truly going on in this exciting and bustling country.

2/ Organic Monitor’s research warned against assuming that all brands will thrive in Brazil, highlighting the eco-conscious concerns of the local shoppers. It estimates that over half of the Brazilian consumers consider the environmental impact of cosmetics when purchasing such products, the highest for any country. Do you think organic, green, crueltyfree brands have a higher chance of succeeding in the local market? Brazilian consumers take environmental issues at heart BUT until now, the largest part of the population couldn´t afford organic and natural products. We all know that it takes a lot more money to produce natural cosmetics, making the final product more expensive. In Brazil, the sales of natural products have been booming, this increase has been pushed by more affordable and national brands.

1/ The Brazilian market is so vast and there are countless cosmetics brands sold on the market making it an absolute necessity to set your brand

4/ Why would Brazilians, who live in the country which is the second world leader in cosmetic surgery, turn to topical cosmetics and skincare brands

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3/ Are there any trends currently declining in popularity? If your brand tests its products on animals, you cannot claim anything related to sustainability, and it will very likely not be chosen over other products.

report

instead of a more definitive solution? What is the USP of beauty brands compared to cosmetic surgery? New generations are increasingly getting worried about their health, while before, people might have only cared about the way they look. Cosmetic surgery is usually targeted at an older audience (but not every time!) and is used as a final touch that you will also have to maintain with skincare products. It’s not like you can undergo plastic surgery every single year. 5/ How should a brand wishing to enter the market approach a local beauty buyer? They shouldn´t. Usually, when a foreign brand approaches a local beauty buyer – alone – the latter will always say that it wants to have the brand in its portfolio and will request a lot of investment, OR will not even mention the investment until the brand is in the market. Be careful, in Brazil, a foreigner alone often looks like someone who can afford to spend a lot, even if it’s not necessarily the case. 6/ If a brand wants to get sold at a specific retailer - let’s say Sephora, what should it do? What should be avoided? If the brand wants to get sold at a specific retailer it should make sure to have a good deal with the retailer. Retailers have a strong power over brands. Usually they ask a lot and do not give back in return. But as you might know, this is common everywhere! It’s not specific to Brazilian retailers. 7/ What do you think is the biggest mistake brands make when trying to enter the local market? Do not tropicalize actions and products. You, as a brand owner or brand manager, need to have a clear idea of what sells in the market, what are the different skin types and what consumers are looking for. Something that’s trendy in Paris might not resonate with Brazilian consumers, at all.

8/ What is, according to you, the biggest challenge brands will have to overcome to be successful in Brazil? The biggest threat to success in Brazil is having the right pricing point for Brazilian consumers. 9/ Could you tell us what are the pitfalls to be avoided in order to navigate in clearer waters? Since the very start, brands should try to find someone who is able to help them understand the market better – or at least someone able to put you in touch with reliable people to help. What I´ve seen a lot is foreign companies asking for help from contacts working for foreign companies. A lot of brands wishing to enter the Brazilian market make the mistake of paying a LOT of money to know something that anyone who is in the cosmetic market could tell them for free. As regulations and trends change quite often in Brazil, you only get fresh information from those who deal with it daily. 10/ What is Classy Brands looking for in a foreign brand wishing to enter the market? We’re looking for brands who try to understand that Brazil is a very unique market. Brands need to understand that even if consumers are willing to buy higher-end cosmetics, they cannot afford expensive products, at least not as expensive as in Europe or the United States. 11/ How can Classy Brands take a beauty brand to the next level in Brazil? We now have more than 65,000 P.O.S. and enough knowledge to develop a brand successfully in the country. But to do so, we will need effort from the brand and the right price positioning. Robust growth in the Brazilian market has been primarily driven by the rise of a middle class that still has significant room to grow. With an average annual spend on beauty products approximately 5% of their personal

income, local consumers spend the highest of any other nation in the world and about three times more than the global average, despite an average income that is one third of American consumers. Expanding into new markets is a major opportunity that businesses simply cannot ignore. However, one must keep in mind that it can be a major battleground and Brazil, is no exception, far from it. One of the very first mistakes that most foreign companies make is thinking about Brazil as one entity with one type of consumer. It is true that Brazil is a single country. However, it is divided geographically into five regions well-defined by unique ethnic complexities as well as different cultural and climatic conditions. Brands that are used to launching new products based on consumers’ age, gender and body type will need to strive to bring different concepts of beauty into the equation through product customization. In a country with huge ethnic diversity like Brazil, customization will be more important than anywhere else in the world – and your brand must learn to adapt through intensive innovation. Moreover, entering the Brazilian market can be extremely tough for other reasons - the size of the country, the complexity of logistics, the costs and bureaucratic activities. Many brands get easily scared when seeing the pitfalls and avoid entering the market altogether. However, the Brazilian beauty market is one to watch because it is rich and diversified and keeps growing at a remarkably fast pace. Foreign brands should as much as possible benefit from help and support of local organizations’, in order to avoid common mistakes, cultural missteps and experimental market entries. With the proper support from a strong local partner like Classy Brands and deep, insightful market knowledge, your brand, if able to combine adaptability, identity, quality and innovation could be successful in this highly challenging market.

For more information on how IL Brand Consultancy can help you successfully expand your brand into different markets such as Brazil, please contact us on info@ilbc.co.uk or visit our website at www.ilbc.co.uk. 115 www.exportmagazine.net

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With over 30 years of expertise in hair color and care, we connect our clients with their dreams, creating beloved and successful hair and skin care brands thanks to pioneering product concepts, formulas, design and full-service partnerships. We are the partners of more than 120 brands living in 90 countries all over the world and we offer a wealth of 1000 formulas Made in Italy. We distribute 4 own brands both in the professional market and retail: Nouvelle, Silky, Eslabondexx and Guudcure. VISIT US AT: INTERCHARM Mosca 23rd-26th October Âˇ COSMOPROF ASIA Hong Kong 13th-15th November

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Wherever the beauty industry is EXPORT MAGAZINE is there too bringing the beauty industry on all 5 continents 4on your desk 4at major international exhibitions 4by visiting our site www.exportmagazine.net 4circulated in 121 countries 4distributed at 40 international exhibitions

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Nazih The Game-Changer Nazih, the game-changer, amalgamates concepts, technology and trends in the beauty industry, to give each customer an entirely new bespoke beauty concepts and bespoke beauty products. The millennial and the Gen Z are the target groups of our bespoke concepts and bespoke beauty products.

his is the game-changer, of addressing the customer demands of bespoke concepts and products, by precisely choosing the concepts and products, to fit to their specific and exact specifications, and formulate them through intricate logic, and deliver their demands to the individual customersâ&#x20AC;ş doors with a recurring, subscription-based (bespoke-model) model of marketing, all through apps and done remotely. The enablers of the new bespoke model need robust technology, highly trained and qualified

This new concept was developed by us, to address the new buying behaviors of millennial and generation Z, who both are highly tech savvy and app aficionados, and it is quite only natural that we have customized the beauty concept and make them bespoke for each individual. For this, our marketing channels have been modernized to incorporate the customer requests and related information, and analyze the requirements sensibly and recommend bespoke expert solutions remotely. 122 www.exportmagazine.net

NAZIH HAMAD Founder & Managing Director

professionals and open system model of supply chain management, based on ethical and socially responsible values. Our supply chain adds value at each stage of the processes, and use processes as the opportunity for satisfying the actual needs of customers, rather than providing them with static products, which is outdated and driven by â&#x20AC;&#x2DC;one size fits for allâ&#x20AC;&#x2122; mantra. We believe in health, emotions, nutrition, and holistic beauty based on geo-locations for each customer, to formulate bespoke concepts and products for them.

Why Nazih?

STRENGTHS OF NAZIH IN CONVENTIONAL MARKETING

As the pioneer of professional beauty industry in Middle East & North Africa (MENA) region, Nazih is the only active promoter of ‘Mass Sustainability’ in the region through its prolonged efforts, to reduce carbon emissions and support this cause, by providing inputs to suppliers for improving the biodegradability of its products.

With the robust supply chain management system, relying on technology and professionals, the company is able to successfully serve the customers and improve their happiness and satisfaction levels, creating the largest satisfied and happy customer group, than any other beauty marketer in the world.

It’s just because everything old is New again!

This role is aptly identified and endorsed by the world’s leaders in professional beauty, which makes Nazih as the largest and the most sought after marketer of beauty products in the Arab world and MENA region.

Our customer base has more than 100,000 salons and beauty parlours as regular customers, and many more times number of walk-in customers, who are managed through different customer loyalty programs based on customer classification. The millennial and Gen Z are managed only through apps, and provides them the events to experience virtual reality and gather the much needed information, with their knowledge, about their preferences and expectation of beauty. Unlike other companies, we uphold our ethics to the highest level during this information gathering by ensuring that preferences, personals information etc. are collected and used only for the purpose it is intended.

ADDING VALUE AT EACH STAGE OF SUPPLY CHAIN Our infrastructure system is based on sustainable principles and quality models which reduce consumption of fuel and other resources. This ensures that our supply chain is belt on sustainability which is evident from our procurement to the last chain: the customer.

HOW NAZIH CAN? Nazih converses to the millennial and the Gen Z customers through Instagram, Youtube, Snapchat, facebook, twitter etc. to share their thoughts, believes, and expectations. It does not mean that we totally left traditional marketing techniques, tools and theories, which we use for serving and supporting our large base of conventional customers. Our dynamic web portal provides blogs and beauty bloggs that provide virtual reality experience to millennial and the Gen Z, and also conventional customers.

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Involving only supply chain partners who have proven efficiency in operations, thereby reducing cost of operations, and timely transportation of products. Our company confirms the least cost of products, transfer the reduction of cost to our customers (better than other competitors) that can achieve the loyalty and satisfaction of our customers. Our logistics system is enabled with hi-tech tracking process, through which our operations team ensures the delivery of the products as per promise which are moved also with constant monitoring We use our own team of logistics to supply products to customers, for which we use more than 1000 multi-purpose-vehicles (MPVs), which are highly fuel efficient, used for both sales visits and transportation of products. This has resulted in very high reduction of our capital cost for logistics support. This has enabled Nazih to reduce the cost of operations by almost 2%, which has increased our ROA ratio.

Retaining Product Quality at every stage of Supply Chain

What is the next big thing of Beauty in the region? We provide our suppliers with high value market intelligence, about the much needed trends and aspirations of millennial, Gen Z and conventional customers, through our regular interaction and communication with them. Nazih is with customer all along, and what the customer aspire is what is offered by us.

NAZIH PREDICTIONS FOR 2019 AND BEYOND Masks and Patches: It is not about face masks alone, specific masks for chest, arms, hands, cuticles, lips, clever microchannelling patches, 3D-printed eye patches, self-dissolving micro-needle masks (from hyaluronic acid) will be trends. Body treatments similar to face: Need cleanser, serum and acid exfoliators for not just the face but for body too. The antiageing treatments should beautify the largest organ of the body, the skin that is exposed to harsh climate, which make it dry and irritated, for which hydration and rejuvenation are the need of the hour. Skin needs anti-ageing nutrients to protect it against oxidative stress and damage inflicted on it by climatic conditions, especially in this part of the world. Demand for gadgets: To successfully treat anti-ageing, masks, microneedling devices, acne treatment for spots, eye massager etc. will be the future personal care tools, which the millennial and Gen Z are supposed to carry in their holiday bags.

Water weight foundations: No one is now interested in weighty foundations, and customers demand lighter than water foundations and look into complexion matching results for their real skin. Future is for Lifestyle Beauty Brands: Why customer need to step into a shop, if they can choose the same and order it by staying at the comfort of their home, at a lesser price? Of course virtual shopping is not based on experiences, but more often it is the blogs which act as influencers in their decision making. Conventional customers are attracted to shops to compare, test and receive expert advice from technicians on products and its applications. However, the millennial and Gen Z rely on apps to shop beauty products, which make it difficult for marketers to attract them to shops to choose beauty products. Here is the role of ‘lifestyle’ beauty brands. Relate the brands with lifestyle of each individual customer, and as said this is not easy. But this is the reality of beauty industry of tomorrow. International brands are just doing this by equating various themes such as sustainability, biodegradability, use of less water to cleanse like dry shampoo for skin etc.

A NEW DAWN IN THE HORIZON The MEA region has awakened to see the opening up of the huge markets of Saudi Arabia and Iran, and the momentous disowning of cultural taboos, which will boost the beauty market, more than what the predictions about the market in the future. With peace gaining momentum in the Middle East, the market is on a high lift launch pad. Nazih is geared for this surge, and has modernized its infrastructure and modified its marketing arsenals, to stay beside the tech savvy millennial and Gen Z and also our highly loyal conventional customers. With much needed competent professionals in our team, we are prepared. Are You? 124 www.exportmagazine.net

Beauty Industry in the MEA region to surge forward with oil prices crossing 70$ The research conducted by different market researchers around the globe predict that oil prices will continue to rise and cross $100 in the early 2020, which is a good sign for the beauty industry in the MEA region. The MEA region’s contribution to the global cosmetic market is around 3%, and is expected to exceed $ 37 billion by 2020 (Euromonitor). Traditional beauty products in MEA region consists of mainly three groups, Hair, Nail, and Salon products; Fragrances; Cosmetics, Skincare and Personalcare products; and Professional Equipments and Spa.

TRENDS IN BUYER BEHAVIOUR IN THE MEA With the rise in population of millennial and Gen Z, the customers’ demand of bespoke beauty solutions, either concepts or products, are based on individual specifications, more related to lifestyles. With technology aptly supporting them with information on fingertips, the millennial and Gen Z now push international companies to produce products which satisfy their specific needs. The millennial and Gen Z population in this region is now head on with app oriented buying behavior, which is forecasted at a growth of 32% CAGR between 2016 to 2020. International beauty companies therefore, are perform rigorous marketing campaigns, with specialized themes and messages, which are bases on socioeconomic and cultural individuality of the region, through social media in order to win them. But be aware that this group is highly aware of trends and movements in global beauty industry and also the brand image and ethical issues related with individual brands.

PARTNER RESEARCH

ARTEM GIORGIO VEZZOSI s.r.l. Via Contarella, 17 - I-42019 Scandiano (RE) tel. +39-0522-856185 - fax +39-0522-983197 BABYLISS PRO 1737 Route de Saint Bernard F-06227 - B.P. 213 - Vallauris Cedex tel.: +33 (0) 493-643333 - fax +33 (0) 493-648508 info@babylisspro.com BAREX ITALIANA s.n.c. Via Grazia, 11 I-40069 Zola Predosa (BO) tel. +39-051-751554 - fax +39-051-752757 Contact: Mr. C. Bajesi BBCOS s.r.l. Via del Lavoro, 37 - Loc.Cappellazzo I-12060 Cherasco (CN) tel. +39/0172-495277 - fax +39/0172-499566 www.bbcos.it - info@bbcos.it BEAUTY SERVICE Via Romolo Gessi, 14 I-25135 Fraz. S. Eufemia Brescia tel. +39-030-3363045 - fax +39-030-3363812 Contact: Mr. Giannantonio Negretti BECKER-MANICURE e.K. D-42655 Solingen - Friedrich-Wilhelm-str. 18-22 tel. +49/212-223340 - fax + 49:0212-2233421 info@becker-manicure.de - www.becker-manicure.de B e C Natura s.r.l. I-47122 Forlì – Via Monteverdi, 49 Tel. +39/0543-725802 www.bec-natura.com Biocosm’Ethics I-36050 Cartigliano (VI) - V.le A. De Gasperi, 16 tel. +39/0424-827347 www.nevitaly.com - e-mail: info@biocosmethics.it Brelil s.p.a. V.le Europa, 10 - I-26855 Lodi Vecchio Lodi Tel. +39/0371-4611 - fax +39/0371-460331 www.brelil.com - e-mail: brelil@brelil.com

DXT!NCT - 52 Zone s.r.l. Corso Inghilterra 12 - I-12084 Mondovì (CN) tel. +39/3459455740 www.dixtinct.com DZD COLOR CHART MANUFACTURING Co, Ltd Unit 2406, South Tower, World Trade Center No. 371-375, Huanshi Dong Road Guangzhou, Guangdong, China Zip Code 510095 Fax +86-20-8760-3991 tel. +86-20-8760-3992 - f+86-20-8760-1568 www.chinadzd.com - dzdh@chinadzd.com ELCHIM s.p.a. Via del Tecchione, 4 - I-20098 San Giuliano Milanese (MI) tel. +39-02-5511144 - fax +39-02-55185141 www.elchim.it - export@elchim.it Contact: Luca Sabbatini ELGON PIDIELLE s.r.l. Via Bergamina, 7 - I-20014 Nerviano (MI) tel. +39-0331-580166 www.elgoncosmetic.it - elgon@elgoncosmetic.it Contact: Mr. Andrea Laudando EMSIBETH s.p.a. Via Giovanni Murari Brà, 35/G - I-37136 Verona tel. +39/045-503044 - fax + 39/045-502773 ESI s.p.a. - Aloedermal Via delle Industrie 1 I- 17012 Albissola Marina (Savona) tel. +39-019-486923/25 - fax +39-019-486923 e-mail: export@esitalia.it www.esitalia.com - www.aloedermal.com ETI s.p.a. Via della Scienza, 49 I-25039 Travagliato (BS) tel. +39-030-6863964 - fax +39-030-6863944 www.eti-italy.com - info@eti-italy.com Contact: Ms. Sara Civitelli Faby Line s.r.l. I-13100 Vercelli - Via Meucci Int. Chatillon tel. +39-0161-215333 - fax +39-0161-250523

CA-MI s.r.l. Via Ugo La Malfa 13 - I-43010 Pilastro (PR) - Italy tel. +39 0521 637133 - 631138 fax +39 0521 639041 export@ca-mi.it - www.ca-mi.eu

Farmaceutici Dott. Ciccarelli S.p.A. Via Clemente Prudenzio, 13 I-20138 Milano Tel. +39/02-58721 – fax +39/02-58072358 www.ciccarelli.it - maurizio.bignotti@ciccarelli.it

CERIOTTI s.r.l. Via Moscova 21 - I-20017 Rho (Mi) tel. +39-02-93561413 - fax +39-02-93561646 e.mail: info@ceriotti.it - www.ceriotti.it

FARMAGAN s.p.a. Via Fosso del Canneto 34 - Galazzano 47891 - Rep. di San Marino tel. +378-0549/905852 www.farmagan.com - info@farmagan.com

Colordesign s.r.l. Via Silvio Pellico, 10 - I-25086 Rezzato (BS) tel +39-030-2190568 - fax +39-030-2198771 info@colordesign.bs.it - www.colordesign.bs.it Contact: Mr. G. Mogni - Ms. S. Mogni

FARMEN INTERNATIONAL COSMETICS DISTRIBUTION Via Leinì, 150 - I-10036 Settimo T.se (TO) tel. +39-011-8023411 (sel. pass.) - fax +39-011-8023447 Contact: Mr. G. Manzetti - Mr. G. Bassignana info@farmenspa.com

CONAIR PRO 1 Cummings Point Road - USA - Stamford CT 06904 tel. 1-203-3519000 - fax 1-203-3519180 CONFALONIERI MATITE s.r.l. Via al Piano (Zona Industriale) I-23020 Gordona (SO) tel. +39-0343-42011 - fax +39-0343-42000 Contact: Daniela Battistessa Cosm.o s.r.l. Via Braguti I-25020 Pralboino (BS) tel. +39/030-9176360 - fax +39/030-9547229 commerciale@cosmohairproduct.it Contact: Ferdinando Odorici COSVAL S.p.A. V.le delle Industrie 10/5 - I-20020 Arese (MI) tel. +39/02-93580479 – fax +39/02-93581022 www.cosvality.com CUMBO s.r.l. Via Michelangelo Buonarroti, 10 I-20090 Cesano Boscone (Milano) tel. +39-02-4501581 - fax +39-02-4582623 Contact: Mr. R. Cumbo CTL s.p.a. Via Trento, 69 I-20021 Ospiate di Bollate (MI) tel. +39-02-3834321 - fax +39-02-38343231 info@ctlspa.it - www.ctlspa.it da galeno officine cosmetiche s.r.l. Via Boscofangone, zona industriale ASI I-80035 Nola (NA) tel. +39-081-8210296 - fax +39-081-19735752 giovanni.festa@dagaleno.com Contact: G. Festa D.D.A. s.r.l. - Demeral Via Divisione Acqui, 52 I-36100 Vicenza tel. +39 0444 349001 ddaestero@demeral.com DEEVA 101 – CENTOUNO COSMETICA s.r.l. I-63074 San Benedetto del Tronto Via Val Tiberina 73 tel. +39/0881-753001 info@centounocosmetica.it - www.deeva101.it Dima Cosmetics s.r.l. Via Annibali 31/L I-62100 Macerata (MC) tel. +39-0733 280228 - fax +39-0733 285843 www.jeanpaulmyne.com Dott. Solari Cosmetics – Vertigo s.r.l. Via Po, 2 - I-26867 Somaglia (LO) tel. +39/0377-57613 – fax +39/0377-447210 export@dottsolari.com - www.dottsolari.com

Figaro - TCHEON FUNG SING Str. Del Cascinotto n. 250 - I-10156 Torino tel. +39 011 2731949 - www.tfssoap.com FORFEX PRO Münsterstrasse, 100 - D-40476 Düsseldorf - Germany tel. 49 (0) 211-97036-0 - fax 49 (0) 211-97036-49 GAMOX Via A. Toscanini, 86 - I-46043 Castiglione Delle Stiviere (MA) tel. +39-0376-636954 - fax +39-0376-940847 Contact: L. Gatti GA.MA® Italy s.r.l. Via Sant’Alberto, 1714 - I-40018 San Pietro in Casale (BO) tel: +39-051-6668811 - fax: +39-051-6668822 info@gama.eu - Contact: Mr. L. Facchini GAMMA PIÙ s.r.l. Via Caduti del Lavoro, 22 - I-25046 Cazzago S. Martino (BS) tel. +39-030-7751011 www.gammapiu.it - info@gammapiu.it Contact: W. Sartori GI-PICCO’S COSMETICS V.le dell’Industria, 43 - I-20037 Paderno Dugnano (MI) tel. +39-02-9106131 - fax +39-02-99041361 Contact: Mr. S. Inguaggiato GM KOSMETIK s.r.l. Sede Operativa: Via Romolo Gessi, 18 I-25135 Brescia tel. +39-030-3363011 - fax +39-030-3362602 www.gmkosmetik.com - info@gmkosmetik.com GREEN LIGHT GROUP Via Romolo Gessi, 14/16/18 I-25135 Brescia tel. +39-030-3363045 - fax +39-030-3363812 www.greenlight.it - info@greenlight.it G.V.F. s.p.a. IteLy Hair Fashion Via Falcone, 8 - I-20080 Vernate (MI) tel. +39-02-90093743 - fax +39-02-90093740 Contact: Mr. I. Fusaro HACO GmbH & Co. KG Fasanerstr. 42 - D-10719 Berlin tel. +49/30-57700438 www.keen-hair.com – annegret.ewald@friseurhaus.berlin HARBOR s.p.a. Via Marie Curie, 5 I-40064 Ozzano dell’Emilia tel. +39/051-795100 - fax + 39/051-796479 www.harboritalia.it - export@harboritalia.it HELEN SEWARD HAIR PRODUCTS Via De Gasperi, 8/A - I-20020 Lainate (MI) tel. +39-02-93570057 - fax +39-02-93571418 www.helenseward.it - helen.seward@helenseward.it Contact: G. Arteritano

HSA Group s.p.a. – Eslablondexx Via Ugo Foscolo, 27 I-21050 Bisuschio (VA) tel. +39-0332-474654 - fax +39-0332-850307 hsa@hsacosmetics.com - www.hsacosmetics.com Contact: Mr. Stefano Zanzi

OYSTER COSMETICS s.p.a. Via Barzizza, 37/A I-46043 Castiglione delle Stiviere (MN) tel. +39-9376 636290 - fax +39-0376 631911 www.oystercosmetics.it alessandro.gnaccarini@oystercosmetics.it

INDUPLAST s.p.a. Via Europa, 34 - I-24060 Bolgare (BG) tel. +39-0358-354011 - fax +39-0358-354120 www.induplast.it - info@induplast.it

Panzeri Diffusion s.r.l. Via Brodolini, 30 - I-21046 Malnate tel. +39-0332-426312 www.z-oneconcept.com - info@z-oneconcept.com

Industrie Pagoda s.r.l. Via Spallanzani 24/26 I-24061 Albano Sant’Alessandro (Bg) tel. 035 501116 - fax 035 500894 www.industriepagoda.it - info@industriepagoda.it Contact: Vittoria Condemi

PARLUX s.p.a. Via Goldoni, 12 - I-20090 Trezzano S/N (MI) tel. +39-02 48402600 - fax +39-02 48402606 Contact: Mr Parodi

In Italy Haircolor s.r.l. Via Gianni Agnelli, 5 I-25086 Rezzato Bs tel +39-030-2793574 - fax +39-030-2793442 info@initalyhaircolor.it - info@initalyhaircolor.com www.initalyhaircolor.com Contact: Mr. G. Mogni - Ms. S. Mogni INTERNATIONAL HAIR KULTURE s.r.l. Sede Operativa: Via Romolo Gessi, 16 I-25135 Brescia tel. +39-030-2352011 - fax +39-030-3363959 info@internationalhairkulture.com www. internationalhairkulture.com ITALCAPSULA G. Rotta s.r.l. Via Mestre, 9 - I-20063 Cernusco Sul Naviglio (MI) tel. +39-02-92101788 - fax +39-02-92102671 Contact: Mr. M. Ghiandoni ITALIAN GROUP s.r.l. Via Aldo Moro, 13 I-25124 Brescia tel. +39-030-3762669 - fax +39-030-3361077 info@italiangroup.it - www.italiangroup.it JAGUAR Stahlwarenfabrik GmbH & Co. Kg Ketzberger Str. 22 D-42653 Solingen tel. +49-212-25207/0 - fax +49-212-2520777 Kaaral s.r.l. Zona Industriale - C.da Piana Sant’Angelo I-66050 San Salvo (CH) tel. +39-0873-343127 - fax +39-0873-548151 www.kaaral.com - info@kaaral.com KEPRO S.p.A. Via Chiese, 13 - I-2015 Desenzano (BS) tel. + 39/030-9150555 www.kepro.it - e-mail: export@kepro.it LADY BURD Manhattan office - 130 West 42nd Street, Suite 801 New York, NY-10036, USA 1.212.679.4941 - 1.800.533.0749 (TOLL FREE) 1.212.679.6415 (FAX) L’AMANDE Via Milano 18/B I-26016 Spino d’Adda (CR) tel. + 39/0194-89829 - fax +39/0194-8135 www.lamande.it – e-mail: lamande@lamande.it LANDOLL MILANO s.r.l. Via Soncino 15 I-26010 Ricengo (CR) tel. +39/0373-267757 - fax +39/0373/267973 e-mail: info@landoll.it - www.landoll.it Contact: Mr. Fabrizio Luca Ascoli LOVEINC. International-BIG PROFESSIONAL Via Malta, 12 - I-25124 Brescia tel. +39/334.345.911.7 St.loveinc.it - Skype: loveincstevn

PDT Cosmetici s.r.l. V.le Cavalieri del Lavoro -I–70017 Putignano – BA tel. + 39/080-4931509 - fax + 39/080/4055581 export@pdtcosmetici.it - www.pdtcosmetici.it Contact: Dott. Paolo Contri PEGASUS – PRESTO INDUSTRIES 17/218 Vasan Udyog Bhavan, 2nd Floor, Off S.B. Marg. Opp Phoenix Mills, Lower Parel, Mumbai – 40003 – India tel. +91/2243151400 tanvi.kulkarni@prestocombs.com – www.prestocombs.com Pettenon Cosmetics S.p.A. – Agf88 Holding Via del Palù, 7/D I-35018 San Martino di Lupari (PD) tel. +39/049/9988800 www.pettenon.it Pevonia International LLC 300 Fentress Boulevard, Daytona beach, Florida 32114 – USA tel. +001/386-239.8980 – fax +001/386-239.8250 rjean@pevonia.com – www.pevonia.com POOL SERVICE s.r.l. Via Siracusa, 8 I-21050 Bolladello di Cairate (VA) tel. +39-0331 311399 - fax +39-0331 311529 PREVIA S.p.A. Via Massimo D’Antona, 9/bis - I-10028 Trofarello (TO) tel. +39/011-9624787 – fax +39/011-9624794 info@previa.it - www.previa.it PUNTI DI VISTA s.r.l. Via Spagnuolo, (Prov. Caivano - Aversa) s.n.c. I-80020 Frattaminore (NA) tel. +39-081-8362039 - 081-8354556 fax +39-081-8352800 www.puntidivista.it - e-mail: puntidivista@puntidivista.it Rebis Via Repubblica 36/B - I-26043 Persico Dosimo (CR) tel. +39-0372-54396 - fax +39-0372-493181 info@rebisnatural.com - www.rebisnatural.com RENÉE BLANCHE I-84050 Lustra (SA) - C/da Corticelle tel. +39-0974-839286 www.reneeblanche.it REVIVRE ITALIA s.p.a. Via Vallina Orticella, 34 - I-31030 Borso del Grappa (TV) www.revivre.com Robanda International, Inc San Diego, California, CA 92110 tel. +1-619-276.7660 - fax +1-619-276.7661 Shawn@robanda.com RUDY PROFUMI s.r.l. I-20090 Assago (MI) - Via Einstein, 2/4 tel. +39/02-48844436 www.rudyprofumi.com – info@rudyprofumi.com

MAESTRI ELVARES & FIGLI s.n.c. Via Terenzin, 13 - I-42100 Reggio Emilia tel. +39-0522-553482 - fax +39-0522 553474 www.3me.it - info@3me.it - Contac: Mr. Maestri

Sarantis Group S.A. 26 Amaroussiou-Halandriou Str. - GR-151 25 Athens-Greece tel. +30/210 6173635 - fax +30/210 6197081 www.sarantisgroup.com - info@sarantisgroup.com Contact: Mr. Takis Petrou

MAXIMA COSMETICS s.r.l. Via Staffali, 7 I-37062 Dossobuono (VR) tel. +39/045-8601074 - fax +39/045-986651 info@maximacosmetics.com - www.maximacosmetics.com

SENSUS – G & P Cosmetics s.r.l. Via A. De Gasperi, 8 - I-52037 Sansepolcro (AR) tel. +039-0575-720682 - Fax +39-0575-749 923 info@gpcosmetics.it - www.gpcosmetics.it

MAXXelle Via Emilio Betti 2 I-62020 Belforte del Chienti (MC) tel. +39 0733 904373 - fax. +39 0733 903464 info@maxxelle.com - www.maxxelle.com

SPAZZOLIFICIO PIAVE s.p.a. Via Palladio, 5 - I-35019 Onara di Tombolo (PD) tel. +39-049-5993122 - fax +39/049-5993528 info@piave.com - www.piave.com Contact: F. Gobbo

MEDITERRANEA – FRATELLI CARLI s.p.a. Via Paressi, 11 - I-18100 Imperia tel. +39-0183-7080 www.mediterranea.net - Contact: L. Carli

TECNO ELETTRA s.r.l. Via Puglie, 10/12 - I-60030 Monsano (AN) tel. +39-0731-60 54 35 - fax +39-0731-60 54 36

MYOSOTIS s.r.l. Via XX Settembre 9 - I-37129 Verona (VR) tel. +39-045-502798 - fax +39-045-8207770 Contact: Mr. M. Mattiello www.orising.com NAK 14 Smallwood Place, Murrarie 4172 Australia tel. + 617/38999133 info@nakkair.com.au NIKA - IBECOSMETICA s.r.l. Via Ponte a Piglieri, 8 Int 11 - I-56122 Pisa tel. +39-050-24461 - fax +39-050-24461 info@ibecosmetica.com - info@nika.it www.ibecosmetica.com - www.nika.it ONETECH s.r.l. Via del Fiori, 10/c - I-35018 San Martino di Lupari (PD) tel. +39-049.9988800 - fax +39-049.9988859

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TROIAREUKE #401, 4F, 8, Gukhoe-daero, 38-gil, Yeongdeungpo-gu, Seoul, Republic of Korea tel. +82 2. 2679. 8857 - fax +82. 2. 2679. 8859 www.mk-corp.co.kr/en - export@mk-corp.co.kr TURATI Idrofilo s.p.a. Via I maggio, 242 - I-10062 Luserna San Giovanni (TO) tel. + 39/0121-955501 - fax + 39/0121-955519 www.turati-idrofilo.com - www.cottonplus.it e-mail: info@cottonplus.it Vagheggi s.p.a. Via F. Pigafetta 6 - I-36024 Nanto (VI) tel. +39/0444-639600 – fax +39/0444-639656 export@vagheggi.com – www-vagheggi.com WALAND s.r.l. Via S. Rita da Cascia, 65/67 - I-20143 Milano tel. +39-02 36512179 - Fax +39-02 36512180 www.waland.org - export@waland.org

CTL is a fully independent italian operation, specializing in the manufacturing of professional haircare products since over forty years. CTL, the color factory, aims to be the ideal partner for the study, development and production of hair coloring solutions for private label. The laboratory is the beating heart of the company. CTL is able to control all phases in the production cycle, from formulation to choice of materials, from graphics to packaging, from manufacturing to delivery of the finished product, guaranteeing maximum safety, as well as extremely high quality standards in all stages of production. 126 www.exportmagazine.net

PROFESSIONAL HAIRCARE PRODUCTS MANUFACTURING

IDEA

RAW MATERIALS RESEARCH AND DEVELOPMENT

TECHNICAL & REGULATION REQUIREMENTS

QUALITY CONTROL

PACK SELECTION

MARKETING ASSISTANCE BRAND, STYLE & DESIGN

PRODUCTION & DELIVERY

HAIR COLOR CREAM

CTL SpA Via Trento, 59 - 20021 Ospiate di Bollate (MI) - Italy Tel. +39.02.3834321 - Fax +39.02.38343231 info@ctlspa.it - www.ctlspa.it MEET US AT COSMOPROF ASIA HONG KONG / NOVEMBER 13-15, 2019 STAND 5G-D3B 127 www.exportmagazine.net

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