LAUNCH
ENCINA A NEW WELLNESS BRAND CREATED BY AUGUST ALSINA New Orleans-born August Alsina has been an important name in the music world for ten years now, since the launch of his first project in 2012, “The Product” and his single “I love this shit” featuring Trinidad James. Alsina’s music generally falls into the R&B category, often fusing it with hip hop. His subsequent projects have included “The Product III:
26
stateofEMERGEncy” which launched at the same time as his documentary of the same name. Most recently, August has used his music as an outlet to share his state of well-being including developing a song for the launch of his skincare brand. The song, “Beautiful Way”, talks about falling in love with your self-reflection and being comfortable in your own skin.
