Media Planner 2020
MEDICAL DESIGN AND MANUFACTURING INSIGHT www.med-technews.com
WE ARE PLEASED TO INTRODUCE YOU TO MED-TECH INNOVATION NEWS, AND TELL YOU ABOUT OUR PLANS FOR 2020. We’ve worked hard over the last twelve months to bring you a marketing proposition that positions you at the forefront of the medical device design and manufacturing sector in the UK and Ireland. New for 2020: Content marketing
WELCOME
In our new calendar, we’re including a comprehensive package of content marketing solutions that go the extra mile for your brand. The sector is changing, and innovation is coming from more sources than ever before: not just from the R&D departments of the top ten OEMs, but also from clinicians, students, even patients themselves. These are stories that need telling properly, and we think we’ve adopted a formula which accurately serves that purpose. Now, in addition to our portfolio of high-impact display advertising, we’re giving you the chance to work with us and help guide our content output. Webinars, reader surveys, sponsored content and gated content are just some of the exciting new mediums now on offer from Med-Tech Innovation News. Why we tell stories
The life sciences industry – and not least, medtech – is one of the most challenging environments to operate in. On average, medical devices take between three and seven years to reach market – if they ever do. But that pathway can be accelerated, and for many firms offering goods and services to the industry, time to market is their key offering.
WHY THE UK & IRELAND IS KEY TO YOUR BUSINESS
£73.8bn
The turnover of the UK life sciences industry1
£22.2bn
The turnover of the UK medtech sector1
$10.7bn
The turnover of the UK medical equipment market6
3,700
The number of UK medtech companies, 98% of which are SMEs3
3rd
The UK is the third largest market for medtech in Europe3
€12.6bn
The Irish medtech sector exports €12.6bn worth of goods each year5
450
The number of medtech companies in Ireland, 60% of these are indigenous SMEs5
The supply chain is alive with materials, equipment and services which, when combined, can make medical device development possible. Our mission is to disseminate that message in as creative and engaging a way as possible.
9/10
Across our print and digital platforms, we have a captive audience of stakeholders in the production of Class I, II and III medical devices, spanning designers, manufacturers, buyers and early adopters.
•
KEY AREAS IN UK MEDTECH: ORTHOPAEDICS, IMAGING, DIANOSTICS AND CARDIOVASCULAR DEVICES2
•
THE FASTEST GROWING IRISH SUBSECTORS ARE IN-VITRO DIAGNOSTICS, CONNECTED HEALTH AND COMBINATIONS DEVICE4
•
IRELAND IS ONE OF THE FIVE GLOBAL MEDTECH HUBS MANUFACTURING 80% OF THE WORLD’S STENTS5
9 out of 10 of the world’s top medtech companies have a base in Ireland5
A personal touch
We’re proud that, as well as helping you tell your stories, we get to meet first-hand at Med-Tech Innovation Expo, which is organised in conjunction with this publication. This annual event, which takes place at the NEC, is yet another way for supply chain stakeholders to connect and share ideas. As always, Med-Tech Innovation News is the first port-of-call for planning your Expo marketing – more details within. We look forward to working with you in 2020 and beyond. THE MED-TECH INNOVATION NEWS TEAM
1 Office for Life Sciences, 2 Emergo, 3 Grant Thornton, 4 Collins McNicholas, 5 Irish Medtech Association, 6 Export.gov
WHERE YOU FIT WITH OUR READERS
OUR READERS
Med-Tech Innovation News subscribers are stakeholders and decision makers in the production of Class I, II & III medical devices, looking to source products and services to support them in their business. Our readers operate across the key processes in the inner circles.
TESTING & QUALITY ASSURANCE
INSPECTION & MEASUREMENT
POST PROCESSING & FINISHING
INFORMATION MANAGEMENT
CONCEPT / IDEATION
DESIGN
ASSEMBLY
DESIGN ANALYSE & SIMULATION
REGULATION
PROTOTYPING
MANUFACTURING
COMMUNITY
COMPONENT CHOICE
IP AND PATENTS
TOOLING MATERIAL CHOICE
DATA VALIDATION & OPTIMISATION
The outer circles represent the supporting functions that are vital to our readers’ work.
MULTI PLATFORM AUDIENCE DIGITAL
22,522
5,040
11,800
7,298
11,971
UNIQUE WEBSITE VISITORS MONTHLY
+3,000
300+ exhibitors
5,000 VISITORS
* The print edition is fully audited. This means that 100% of readers have specifically requested their subscriptions and this has been independently verified by auditing body BPA Worldwide.
02 / 03
+ DIGITAL MAGAZINE REACH
FEATURES CALENDAR
Incorporating key industry topics, we have developed an Editorial Planner which provides comprehensive content for the medical engineering and manufacturing community.
jan/feb
MAR/APRIL
MAY/JUNE
JUL/AUG
SEPT/OCT
NOV/DEC
EDITORIAL DEADLINE
2ndDec 2019
11th Feb 2020
1st May 2020
26th Jul 2020
14th Aug 2020
25th Sept 2020
ADVERTISING DEADLINE
13th Jan 2020
11th Mar 2020
1st June 2020
27th Jul 2020
14th Sept 2020
27th Oct 2020
REGULARS
Regulatory
Regulatory
Regulatory
Regulatory
Regulatory
Regulatory
Industry 4.0
Industry 4.0
Industry 4.0
Industry 4.0
Industry 4.0
Industry 4.0
Innovative materials
Coatings
Finance & funding
Nanotech
Catheters and stents
Human factors engineering
Recruitment
Automation & robotics
Testing & inspection
Labelling & coding
Power & batteries
Packaging
Sensors & electronics
Packaging
Extractables and leachables
Antimicrobials
Micro manufacturing
Contract manufacturing
Injection moulding
IP & patents
Microfluidics
Welding & joining
Sterilisation
Cleanrooms
3D printing
Design
Tubing
QA & QC
Adhesives
Innovative materials
FEATURES
MED-TECH
EVENT PREVIEWS
INNOVATION | expo
MED-TECH INNOVATION | expo
The editorial team behind Med-Tech Innovation News is pleased to bring you a regular supplement, Digital Health Age. Each issue we’ll shine the spotlight on the design and manufacture of futuristic connected technologies. See www.digitalhealthage.com for more information.
CONTENT MARKETING
FEATURE SPONSORSHIP (POA) Exclusive sponsorship of a feature gives you the opportunity to demonstrate your position as a key stakeholder in the medtech sector by showing your support for the stories and contributors that make MedTech Innovation News so engaging. This unique position means that your branding will feature at the top of every page in the section, allowing you to stand out from the crowd.
1 Issue
3 Issues
6 Issues
Front Cover Package
£ 3,500
POA
POA
Double Page Spread
£ 3,900
£ 3,500
£ 3,100
Prime Position (IBC, OBC, IFC)
£ 3,250
POA
POA
Full Page Rate
£ 2,200
£ 2,000
£ 1,700
Half Page Rate
£ 1,300
£ 1,100
£ 1,000
Quarter Page Rate
£ 850
£ 750
£ 650
MTI News also offers creative advertising solutions such as cover wraps, bellybands, bookmarks, sixpage gatefolds, polybag, branding and supplements. CARRIER SHEET (POA) The carrier sheet holds the reader’s address information for postage – you can use this premium position to promote your product or service. Be the first brand people see when the magazine arrives on their desks. LOOSE BOUND INSERTS (POA) MTI News can arrange for your promotional material to be carried in the printed magazine. Loose inserts offer the freedom to promote your own message to the entire magazine circulation.
PRINT TECHNICAL SPECIFICATIONS For bleed please include 3mm
DOUBLE PAGE SPREAD
Trim: 297mm (h) x 420mm (w) Bleed page: 303mm (h) x 426mm (w)
PRINT RATES
Creative Solutions
A4 FULL PAGE
Trim page: 297mm (h) x 210mm (w) Bleed page: 303mm (h) x 216mm (w)
1/2 PAGE VERTICAL
1/2 PAGE HORIZONTAL
1/4 PAGE STRIP
1/4 PAGE
265mm (h) x 86mm (w)
45mm (h) x 210mm (w)
124mm (h) x 190mm (w)
124mm (h) x 86mm (w)
FOR MORE DETAILS CONTACT AMY MILLER AMY.MILLER@RAPIDNEWS.COM +44 (0)1244 952 361
04 / 05
FRONT COVER PACKAGE Our prime content opportunity. If you have a product launch, a case study or innovation then the front cover package is perfect for you. We’ll work with you on the content and use the front cover to create a stunning tie in with the DPS editorial. This provides a superb opportunity to create maximum impact with your thought leadership news to our readers and show visitors.
MTI NEWS E-NEWSLETTER Sent every Friday to the MTI News digital audience - keeping readers up to date with all industry news, developments and product updates.
DIGITAL RATES
E-BLASTS Created by you and distributed by us, e-blasts are targeted emails sent to our readers on your behalf - a great way to reach our audience. The emails are perfect for exhibition marketing, product launches, new website designs and tactical offers or sales promotions. SPONSORED CONTENT (POA) Sponsored content sits alongside our online editorial. It remains present across our pages for a specified period of time, unlike standard content which is replaced as new updates are published. Sponsored content may be more promotional in tone than standard editorial or present customer case studies, or thought-leadership pieces, for example. MTI News will highlight that the content is sponsored by one of our partners. WHITEPAPERS (POA) Host your whitepaper on the MTI News website with data capture options to deliver a successful lead generation programme. WEBINARS (POA) MTI News has the facility to host webinars - a fantastic opportunity to engage with a large number of prospects and gain quality leads.
1 MONTH
3 MONTHS
6 MONTHS
12 MONTHS
Home Page Banner
£ 450
£ 1,200
£ 2,100
£ 3,600
Home Page MPU
£ 600
£ 1,600
£ 2,850
£ 4,800
Run of Site Banner
£ 400
£ 1,000
£ 1,850
£ 3,200
Run of Site MPU
£ 450
£ 1,200
£ 2,100
£ 3,600
Newsletter Lead MPU
£ 950
£ 2,600
£ 4,750
£ 8,000
Newsletter Banner
£ 650
£ 1,600
£ 2,850
£ 4,800
E-BLASTS
per e-blast
SPECIFICATIONS & FORMATS E-Blasts
HTML format
WEBSITE (RESPONSIVE) Banner MPU
970 x 90 728 x 90 300 x 50 300 x 250
E-NEWSLETTER Banner MPU
644 x 80 300 x 250
Please supply one week prior to launch
FOR MORE DETAILS CONTACT AMY MILLER AMY.MILLER@RAPIDNEWS.COM +44 (0)1244 952 361
£ 1,200
MED-TECH INNOVATION | expo
MED-TECH INNOVATION EXPO 2020
Working with a magazine which enjoys such a close connection with this leading trade show provides a unique opportunity to truly capitalise on the investment in a stand.
PROGRAMME ONE - £4,995 • Two full page advertisements in the MedTech Innovation News print magazine (one advert in the Jan/Feb Expo preview and one advert in the March/April on-site issue) • Full page advertisement in the official Expo show guide, distributed on-site • Three months MPU (mid page unit) advert on www.med-technews.com • One HTML e-blast to our database of 11,000 subscribers PROGRAMME TWO - £3,495 • Two half page advertisements in the Med-Tech Innovation News print magazine (one advert in the Jan/Feb Expo preview issue, and one advert in the March/April on-site issue) • Half page advertisement in the official Expo show guide, distributed on-site • Three months MPU (mid page unit) advert on www.med-technews.com • One HTML e-blast to our database of 11,000 subscribers
All of the these packages will also include: • The opportunity to contribute to our preshow magazine report and post show write up • News content feature on www.med-technews.com • News content on the Med-Tech Innovation e-newsletter sent to our 11,000 subscribers • We will push your news via our social media followers
EXPO
By exhibiting at Med-Tech Innovation Expo, you have exclusive access to a range of marketing programmes that will ensure you are generating interest in the months leading up to the show - not just while you’re on-site. By selecting one of the packages below, you’ll be investing in a comprehensive advertising solution which combines all of your direct marketing requirements into one neat package.
PROGRAMME THREE - £2,495 • Two quarter page advertisements in the Med-Tech Innovation News print magazine (one advert in the Jan/Feb Expo preview issue, and one advert in the March/April on-site issue) • Half page advertisement in the official Expo show guide, distributed on-site • One month MPU (mid page unit) advert on www.med-technews.com • One HTML e-blast to our database of 11,000 subscribers
SHOW GUIDE ONLY ADVERTISING OPTIONS - POA There will be 4,000 copies of the show guide distributed at the event over the two days, and it will be used by visitors to guide them around the hall and as a reference tool for years to come. The guide will include the full exhibitor list, conference programmes, and floor plans.
TO DISCUSS A RANGE OF MARKETING OPTIONS, PACKAGES AND UNIQUE PROMOTIONAL OPPORTUNITIES, CONTACT AMY MILLER ON +44 (0)1244 952 361 OR EMAIL AMY.MILLER@RAPIDNEWS.COM
06 / 07
MARKETING PACKAGES Taking place 1-2 April 2020 at the NEC in Birmingham, UK, Med-Tech Innovation Expo brings together the medical engineering and manufacturing community; 300+ companies from all areas of the medical device supply chain engaging with over 5,000 visitors across two action-packed days.
TERMS AND CONTACT DETAILS
1. All advertising orders placed in Med-Tech Innovation News hereafter “The Magazine” or on http://www.med-technews.com hereafter “The Website” by the advertiser and received by Rapid Medtech Communications Ltdor its agents, hereafter “The Publisher”, shall be governed by the terms and conditions below. 2. A dvertisers and advertising agencies will agree to indemnify and hold harmless. The Publisher from any claim arising out of the publication of any material or advertisement submitted to The Publisher by the advertiser and published in The Magazine or in any associated products whether delivered on paper or in electronic form. 3. T he Publisher has the right to reject any advertising material submitted for publication in The Magazine in print and/or online. The Publisher has the right to insert the word Advertisement alongside any copy/ advertisement scheduled to appear in the publication in print and/or online. 4. Advertisement cancellation a. S pecial Premium advertisement (defined as Front Cover Package, Outside Back Cover, Inside Front Cover, Inside Back Cover) booked to appear in The Magazine in print and/or online may only be cancelled by the submission in writing of a cancellation note no later than 120 days before the print issue reservation closing date. b. All other advertisements booked to appear in The Magazine in print and/ or online may only be cancelled by the submission in writing of a cancellation note no later than 30 days before the print issue reservation closing date. c. Digital orders may not be cancelled after execution has commenced. It is the advertiser’s responsibility to gain acknowledgement of receipt of confirmation of cancellation in writing. 5. The Publisher will not be held responsible for any costs or damages beyond the agreed costs of the advertisement where such cost has been prepaid by the advertiser or where production quality of such advertisement is below standard. 6. The Publisher will issue invoices in Pounds Sterling (£) in every instance. If an advertiser wishes to pay in another currency they must advise The Publisher at the time of booking. In this instance, The Publisher reserves the right to protect themselves against currency fluctuations between the time of order and payment. In respect of this provision the exchange rates applicable, will be advised at the time of booking and the amount due in foreign currency clarified for the avoidance of doubt. 7. All fees due for advertisements published are payable within 30 days of the invoice date or date of upload to website whichever is the earliest. Where advertising is booked for or on behalf of an advertiser by an agent or advertising agency then the client as principal is and remains liable for the liability incurred and particularly for any monies still owing in the event of default by the said agent or agency.
8. Where an advertiser has been granted a discount (for example for a series booking) and the advertiser fails to settle within 40 days of publication either in print or online the advertiser will automatically lose the discount for that advertisement and shall be liable to pay the full rate card price of the advertisement. 9. The positioning of an advertisement is at the discretion of The Publisher except when an advertiser has paid the preferred position charge and the availability of this position has been confirmed in writing by The Publisher. Preferred and guaranteed positions are sold at an extra premium. 10. Any order containing digital advertising or communication elements must be executed within 12 months of the contract date. Any elements not executed after twelve months will be declared void and will not be executed by The Publisher. For the avoidance of doubt any elements that are voided will not be refunded. There will be no extensions to contracted advertising time period due to delayed arrival of creative. 11. This contract shall be governed by the laws of England and Wales whose courts shall be the proper forum for any action commenced either by The Publisher or by the advertiser. 12. The Publisher will not return any materials submitted for publication in The Magazine in print and/or online, or any associated properties, unless prior agreement is issued in writing by The Publisher. The Publisher has the right to destroy any materials submitted for publication in The Magazine in print and/or online, or any associated properties, after 12 months from their receipt. 13. The advertiser shall lose the right to any compensation for any deficiency of whatever nature in The Publisher’s service in respect of any edition unless the advertiser notifies The Publisher in writing within 30 days of publication of that edition, or date of upload onto website, setting out the deficiency. This clause applies retrospectively to all past editions and the advertiser explicitly accepts its retrospective effect. 14. The advertiser may incur additional charges where artwork supplied requires changes, amendments or alterations for publication in The Magazine in print and/ or online. 15. Advertising agency commission is 10%, for accounts settled within 30 days of invoice date. There will be no variation in this clause. 16. The Terms & Conditions above shall form the entire contract between the parties, and other terms shall only be imported if submitted in writing and agreed by the parties, such agreement to be evidenced, on behalf of The Publisher, by the signature of a competent director.
CONTACTS
editorIAL enquiries LU RAHMAN HEAD OF CONTENT e: lu.rahman@rapidnews.com
ADVERTISING enquiries AMY MILLER SENIOR SALES EXECTIVE e: amy.miller@rapidnews.com dd: +44 (0) 1244 952 361 LISA MONTGOMERY HEAD OF MEDIA SALES e: lisa.montgomery@rapidnews.com dd: +44 (0) 1244 952 372
Medtech Communications Ltd is part of the Rapid News Group Head Office: Carlton House, Sandpiper Way, Chester Business Park, Chester, CH4 9QE Company No: 4327046. Registered in England. VAT Registration No. GB 253 8299 74 t: +44 (0) 1244 680 222
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