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PHASE ONE Planning and Concept
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Food For Thought Exhibition Overview
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Core Idea
Exhibition Outline
Contemporary portrayal of food in media shows that food has evolved to represent unpopular concepts in unconventional ways.
This exhibition will be organized into four different categories. Each of these categories explore unpopular topics about food through food as its medium/subject. This exhibition combines the work of artists, filmmakers, designers, sculptures, and photographers who have taken food--an element used to bring people together--into a new context where it continues to draw people together, as they chew on food for thought.
Exhibition Information Title: Food For Thought Venue: Manetti Shrem Museum of Art, Davis, CA Dates: November 7, 2017 – February 10, 2018 Audience: General Public Location: Temporary exhibition space Size of Space: 9,000 sq. ft./2,600 sq. meters Number of Objects: 60-100 Retail Area: Yes Interpretive Elements: full array of promotional banners, posters and other marketing graphics
FXXXD : The center of this section features work from Bettina Hubby. These everyday objects paired with a sculptures draw draw in a viewer’s curiosity. Revealed on the walls are photographs of how these objects would act together if they were personified and placed behind closed doors. This space is an exploration of sex in its diversity and inventiveness. FOOD OF THE FUTURE : This part of the exhibition invites visitors to think about the way people will interact with food in the future. Johanna Schmeer’s sculptures explore how edible, biological matter are advancing its ways into product design. Infographics designed by Gemma Warriner discuss unpopular topics about food production and waste in the year 2050. Alongside it, intriguing photographs from Godwin and Gilkey metaphorically addresses the questionability of what we will be eating in this world of modifications and digital art. FOOD ONLINE : Food Online features a fully immersive experience with a digital medium. Surrounded by large screens, the visitors are reduced in size and engulfed by colorful representations of food in its digital form. The video media being shown has paired audio that the visitor may listen to with headphones, or stand back and watch all of the videos play through. Various parts of the internet provide different perspectives of food, livestream eating known as mok-bang and food as instrument, seen in Fast Food in C-Major. GLUTTONY : Food is often scene in a redeeming light, while secreting greases and glistening in artificial light the sculpture and painting on canvases show food in its most glutenous form. Surrounded by greasy, saturated-fat-filled-foods, visitors are surrounded by the photorealistic unpopular reality of Peter Anton and Duane Hanson.
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Food For Thought Object List
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
F01
F05
F09
F13
Rhod Johanna Schmeer 1.5’ x 1’ x .5’
Caul Johanna Schmeer 1.5’ x 1.5’ x 5"
Food Waste Gemma Warriner 3’ x 5’
Consumption Trends Gemma Warriner 3’ x 5’
F02
F06
F10
F14
Cyan Johanna Schmeer 5" x 6" x 4"
Gluc Johanna Schmeer 2’ x 2’ x 3"
Food Production Gemma Warriner 3’ x 5’
Agrobiodiversity Gemma Warriner 3’ x 5’
F03
F07
F11
F15
Cyan Johanna Schmeer 1.5’ x 10" x 8"
Population Growth Gemma Warriner 3’ x 5’
Genetic Modification Gemma Warriner 3’ x 5’
untitled William Godwin Eric Gilkey 1.5’ x 2.5’
F04
F08
F12
F16
Pseu Johanna Schmeer 2’ x 8" x 5"
Urbanisation Gemma Warriner 3’ x 5’
Climate Change Gemma Warriner 3’ x 5’
untitled William Godwin Eric Gilkey 1.5’ x 2.5’
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Food For Thought Object List. (cont.)
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
F17
S03
S07
S11
untitled William Godwin Eric Gilkey 1.5’ x 2.5’
glove and sausages Bettina Hubby 9 × 3 3/4 × 10 3/4 in
lemon and clothespin, clothespin pinches lemon Bettina Hubby 13 x 13 in
radish and noodle Bettina Hubby 8 × 11 × 1 3/4 in
F18
S04
S08
S12
untitled William Godwin Eric Gilkey 1.5’ x 2.5’
glove and sausages, sausages plug glove Bettina Hubby 13 × 13 in
clam and lipstick, lipstick slathers clam Bettina Hubby 13 x 13 in
radish and noodle, noodle smothers radish Bettina Hubby 13 x 13 in
S01
S05
S09
S13
kiwi and razor Bettina Hubby 5 1/2 × 6 × 2 1/4 in
clam and lipstick Bettina Hubby 4 1/2 × 5 1/2 × 3 1/4 in
yam and dental floss Bettina Hubby 11 × 8 × 2 3/4 in
shrimp and shrimp Bettina Hubby 7 × 7 × 1 in
S02
S06
S10
S14
kiwi and razor, kiwi shaves razor Bettina Hubby 13 x 13 in
lemon and clothespin Bettina Hubby 8 × 6 1/2 × 2 1/2 in
yam and dental floss, dental floss restrains yam Bettina Hubby 13 x 13 in
shrimp and shrimp, shrimp on shrimp Bettina Hubby 13 × 13 in
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Food For Thought Object List. (cont.)
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
G01
G04
G08
G11
Pepperoni Pizza Peter Anton 87 x 48 x 5 inches, mixed media, 2015
Cheeseburger Deluxe Peter Anton 43x42x13 inches Mixed media, 2015
SPUMONI Peter Anton 24 x 24 x 7 inches mixed media, 2015
SPILLED SUNDAE Peter Anton 15 x 40 x 24 inches mixed media, 2009
G02
G05
G09
G12
DARK CHOCOLATE ICE CREAM BAR Peter Anton 65 x 23 x 9 inches, mixed media, 2007
DONUT SAMPLER Peter Anton 18 x 27 x 5.5 inches mixed media, 2011
Deep Fried Gadgets (series of 8) Henry Hargreaves Digital Photo Series
Deep Fried Gadgets (series of 8) Henry Hargreaves Digital Photo Series
G02
G06
G10
G13
Deep Fried Gadgets (series of 8) Henry Hargreaves Digital Photo Series
Deep Fried Gadgets (series of 8) Henry Hargreaves Digital Photo Series
Deep Fried Gadgets (series of 8) Henry Hargreaves Digital Photo Series
Supermarket Shopper Duane Hanson 166 cm x 130 cm x65 cm.
G03
G07
G14
Self-Portrait with Model Duane Hanson 1979, polyvinyl polyester resin and fibreglass
Foodscape Tjalf Sparnaay 120 x 300 cm oil on canvas, 2014
Chips Bowl Tjalf Sparnaay 1999 95 x 150 cm
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Food For Thought Object List. (cont.)
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
M01
M05
M09
M13
Untitled LAZYMOMNYC Digital Photograph
(mok-bang livestream) The Diva Video
(mok-bang livestream) Unknown Video
Western Spaghetti PES Video
M02
M06
M10
M14
UNTITLED (butter) Robert Gober 9 1/2 × 47 3/4 × 40 in. (24.1 × 121.3 × 101.6 cm) Beeswax, wood, glassine and fiber-tipped pen
Still Life #35 Tom Wesselmann 1963
Untitled pedestrian.tv video
Flatten: An Experimental Video Exploring the Shape of Flattened Food Kay Van Vree VIdeo
M03
M07
M11
M15
Gluttony Amanda Eliasch Neon Sign
Real Food, But Not Really. | ‘Something Sweet’ Minkhy Le Video
Real Food, But Not Really. | ‘Something Savoury’ Minkhy Le Video
Real Food, But Not Really. | ‘Something Sparkly’ Minkhy Le Video
M04
M08
M12
M16
Burning Calories Henry Hargreaves Digital Photo Series
Burning Calories Henry Hargreaves Digital Photo Series
Burning Calories Henry Hargreaves Digital Photo Series
Fast Food in C major A & Bizu Video
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Food For Thought Ideation
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
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Food For Thought Initial Floor Plans
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
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Food For Thought Interview
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Q: Looking at the themes that we chose to explore, how is this representative what you or the department focus on? "We’re trying to take satelitte imagery data from NASA to predict food security events that can cause social uprisings...so if we know that crops are going to fail...taking that data...and being able to do machine learning to find out whether or not there will be food shortages...this is sort of what we explore as the future of food. Food security would a good theme for you to explore" "The idea that we can have kitchen robotics that...talks to the world wide web of food through hyper food markup language. What does that look like? That, that to me is the future of food." "It's really interesting when you talk about people who are overweight, they come to see that other people who are overweight as being normal. So the definition of normal has changed in terms of overweightness."
Michael Lange Associate Director of the UC Davis Initiative for Wireless Health and Wellness
Overall suggestions: - exploring more about food security, are there any infographics that talk about that? - implementing objects of future kitchenware/exploring kitchen robotics - juxtaposing pieces of gluttony with art pieces about eating disorders - curating a section out of social media
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PHASE TWO Spatial Analysis
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Food For Thought Scale Model
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
FXXXD
Food of the Future
Gluttony
Media Room
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Food For Thought Final Floor Plan
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Object Map G01
G03
G13
G02 G04 G05 M03 G09
M01 M04
G02
G10
M08
G06
G12
F01-F06 F15, F16
M12 G14 F07-F14
G07
M05 M07-M11 M13-M016 S01-S14
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PHASE THREE Staging and Interpretation
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Food For Thought FXXXD
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
S01 - S12 The section at the end reveals Hubby’s sculptures arranged in different positions within the photographs. This becomes the reflective stage of the exhibit, where guests can gaze at each object in a new manner and think about the themes explored through her work.
S13 - S18 The first part of this exhibiton walks you through Bettina Hubby’s sculptures. Audience can imagine the food objects interacting, leading up to the final gallery at the end
Lighting
Sweet Taffy 2086-60
Colored lighting would be utilized in this exhibition space as a way to emphasize the sexual themes explored through Hubby’s work.
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Food For Thought Staging and Interpretation (cont.)
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Food of the Future Bright florescent lighting to emphasize the environment as futuristic as possible
F15 - F18 Godwin/Gilkey’s prints are the final pieces the audience views upon leaving the space
F07 - F14 Gemma Warriner’s infographic print series runs down the hallway leading into this exhibition space. The walls are covered in smooth stone texture
Lemon Glow 2025-60 (painted on entrance hallway)
F01 - F05 These glass cases display Johanna Schmeer’s work in colorful cases as futuristic objects
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Food For Thought Staging and Interpretation (cont.)
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
G07-G12 Peter Anton G00 Foodscape Tjalf Sparnaay (not shown)
Lighting Wall wash lighting and full use of LED track lighting
Snowfall White 0001-80
Elevated Objects / Objects on wall Duane Hanson human sculptures placed on ground, not usually placed on pedestals to help it better fit into the space.
Furniture Minimal furniture used in main entry room, single bench placed in front of largest painting in the room (opposite side of rendering)
Objects: G01-G17
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Food For Thought Material and Color Palette
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Lighting Dim lighting, main lit elements are the projected screens and the platforms with projected works. Indirect lighting put on walls with details of pieces shown.
Objects Objects O01-O07 are all digital media, to be shown through projections on both the walls and elevated viewing platforms.
Furniture Seating is in the room previous to this, the platforms in the room are 28" high, and will be painted to absorb lighting except for on its projection surface.
Black Berry 2119-10 Snowfall White 0001-80
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Food For Thought Lighting Research
Gluttony Utilizing the museum’s ceiling lights emphasizes the size of the space and highlight the objects. Additional lighting would distract viewers away from the pieces.
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
FXXXD Bright colored lighting helps to close in the space, giving viewers and a more intimate experience in this section.
Media Room The media room transitions into a low light space in order to display the videos as vividly as possible. Small flood lights illuminate the areas where visitors can read more about the piece.
Food of the Future Coming out of the darker media room leads you into this space, lit with faint colored flood lights, bringing visitors’ attention to certain objects.
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Food For Thought Furniture and Materials
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
White Podium (FXXXD) 1’ x 1’ x 3’
Pinpoint Red
Herman Miller Tuxedo Museum Bench
Glass Case (Food of the Future) 2.5’ x 2.5’ x 7’
Projection Platform (Food Online) 2.5’ x 5’ x 2.25’
(Gluttony) 7’ x 2.3’ x 1.5’
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Food For Thought Paint Color Floor Plan
Snowfall White 0001-80
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Salsa 2005-90
Lemon Glow 2025-60
Sweet Taffy 2086-60
Black Berry 2119-10
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PHASE FOUR Visual Language and Identity
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Food For Thought Visual Language & Identity
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Color Palette
#EF3E38
Typography
#A51E23
#FAA72A
Aa
#FBE2CA
RBNo2.1a Black
Primary Logo
Aa Alternate Logo Chapparal Pro Regular
Promotional Images
S03
F16
G01
glove and sausages Bettina Hubby
untitled William Godwin Eric Gilkey 1.5’ x 2.5’
Pepperoni Pizza Peter Anton
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Food For Thought Exterior Application: Bus Ads
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
APRIL04-JULY07 2016
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Food For Thought Exterior Application: Banners
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
APRIL04-JULY07, 2017
FOOD THOUGHT Exterior banners use the exhibitions main color palette and "Food for Thought" word mark. The red backing is paired with one of three sculptural objects from the exhibit.
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Food For Thought Exterior Application: Bus Ads
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
HOURS 12–6 PM 12-10 PM 11 AM–5 PM Closed
FXXXD The center of this section features work from Bettina Hubby. These everyday objects paired with a sculptures draw draw in a viewer’s curiosity. This space is an exploration of sex in its diversity and inventiveness.
Tues, Wed, Fri Thurs Sat & Sun Mon
CONTACT
VISIT
(530)139-3049
254 Old Davis Rd Davis, CA 95616
The Jan Shrem and Maria Manetti Shrem Museum of Art is free and open to all.
November 7, 2017 | 7pm
FOOD FOR THOUGHT FOOD OF THE FUTURE Johanna Schmeer’s sculptures explore how edible, biological matter are advancing its ways into product design. Gemma Warriner’s infographics discuss unpopular topics about food production and waste in the year 2050. Photographs from Godwin and Gilkey metaphorically addresses the questionability of what we will be eating in this world of modifications and digital art.
FOOD ONLINE Food Online features a fully immersive experience with a digital medium. Various parts of the internet provide different perspectives of food, livestream eating known as mok-bang and food as instrument, seen in Fast Food in C-Major.
GLUTTONY
APRIL04-JULY07 2016
Food is often scene in a redeeming light, while secreting greases and glistening in artificial light the sculpture and painting on canvases show food in its most glutenous form. Surrounded by greasy, saturated-fat-filled-foods, visitors are surrounded by the photorealistic unpopular reality of Peter Anton and Duane Hanson.
07 Mock table number tear-out section allows readers to rip out and fold to place on a table as a reminder for the exhibit’s grand opening date
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Food For Thought Interior Application: Object Labels
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Population Growth 2015, Digital Print
Population Growth 2015, Digital Print
Gemma Warriner American, 1985 -
Gemma Warriner
Food of the Future F07
American, 1985 -
Food of the Future F07
Typography
Aa Karla Regular
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Food For Thought Interior Application: Food of the Future intro wall
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
FOOD FUTURE 2017 This part of the exhibition invites visitors to think about the way people will interact with food in the future. Johanna Schmeer’s sculptures explore how edible, biological matter are advancing its ways into product design. Infographics designed by Gemma Warriner discuss unpopular topics about food production and waste in the year 2050. Alongside it, intriguing photographs from Godwin and Gilkey metaphorically addresses the questionability of what we will be eating in this world of modifications and digital art.
Timeline graphic leads viewers into main gallery space
"By the year 2030, the United Nation predicts that there will be more people on this planet than we can feed. Technology and science can change how and what we eat, but design is critical in bringing these ideas together to create products that are elegant, intelligent and useful in combatting the coming food crisis. It is now more urgent than ever to engage in this conversation about the future of food."
Heading and description meet guests as they exit out of the media room
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Food For Thought Interior Application: Title Wall
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Intro Wall Highlights an object from exterior applications. Includes exhibition dates and description of the overall exhibition
Title wall Three-dimensional wordmark
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Food For Thought Merchandise
Jacqueline Su & Marissa Meier / DES 185: Exhibition Design
Reusable grocery bag
Kitchen rubber gloves
Mini shopping cart
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