IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
IL PARCO, YOUR ITALIAN STYLE - RETAIL IDENTITY AND LAY OUT CONCEPT BOOK
SECTION 01 BRAND DESIGN
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Logotype Studio del lettering ispirato ad un graziato bodoniano del 700 italiano.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 3
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
CYAN
GREEN
LAEF
C:90 M:0 Y:0 K:0
C:50 M:40 Y:100 K:0
PANTONE:
PANTONE:
PROCES CYAN
392 C
Logo - reference colour / design. Step successivi di costruzione della forma Dalla lettera P del logotipo nasce la forma base. Duplicata in forma speculare la lettera slitta fino a sovrapporsi. Il risultato è una silhouette che ricchiama elementi di arredo dei parchi come vasi e capitelli.
01
02
03
TAV. 4
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Logo. Color logo.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 5
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 6
Logo. B/W logo.
GREY C:0 M:0 Y:0 K:5 PANTONE:
BLACK C:0 M:0 Y:0 K:100 PANTONE: PROCES BLACK
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
Logo. Optional application for the logo.
option A
option B
option C
TAV. 7
SECTION 02 BRAND IMPLEMENTATION
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
Business Card. 85x55 mm.
T. M. F.
Helen Tu
CHN: + 86 - 02161767198 CHN: + 86 - 18802175218 CHN: + 86 - 02161767199
A. 5G Anken Green, No.668 Huai An Road, Jing An district, Shanghai
Partner
E. helen@ilparco.cn W. www.ilparco.cn
T. M. F.
Sergio Boero Managing director
CHN: + ITA: + PHL: + CHN: + CHN: +
86 - 02161767198 39 - 3476486564 63 - 9082382762 86 - 18818296257 86 - 02161767199
A. 5G Anken Green, No.668 Huai An Road, Jing An district, Shanghai E. sergio@ilparco.cn W. www.ilparco.cn
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 9
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 10
Il Parco - Shopping bag. Example of merchandising. Plastic bag
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Il Parco - Environmental application.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 11
SECTION 03 VISUAL IDENTITY SISTEM AND COMMUNICATION FORMAT
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Communication format: Corporate illustration. Collage example.
YOUR ITALIAN STYLE
2013 - 10 - 10
TAV. 13
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Communication format: Corporate illustration. Collage example.
YOUR ITALIAN STYLE
2013 - 10 - 10
TAV. 14
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format: Corporate illustration. Application example.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 15
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Example.
VALENTINE'S DAY
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 16
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Example.
RUN TO ITALY
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 17
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
Communication format for events. Other example.
ITALIAN COUSINE
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 18
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Other example.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 19
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Application.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 20
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 21
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Application.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 22
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format for events. Application.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 23
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Communication format: Adv on magazine. Example.
YOUR ITALIAN BLU
2013 - 10 - 10
TAV. 24
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Communication format: Adv on magazine. Example.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 25
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 26
Communication format: Adv on magazine. Example.
YOUR ITALIAN BLU
YOUR IT
YOUR ITALIAN BLU
SECTION 04 COMMUNICATION TOOLS
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Brochure il parco. Cover.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 28
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 29
Brochure il parco. Page.
/IL PARCO. INDEX/
/IL PARCO. PHILOSOPHY/
About Il Parco - Why Il Parco?
/IL PARCO. PHILOSOPHY/
YOUR ITALIAN STYLE
YOUR ITALIAN STYLE
- About Il Parco - Phylosophy - The target customers - Products classification and price range - Il Parco store
ITALY Parco distribution and marketing plan Il Parco distribution channel - Stores
SHANGHAI
Il Parco distribution channel - E-commerce Il Parco marketing plan Marketing plan: ONLINE&OFFLINE Marketing plan: IN-STORE EVENTS
03
who can rely on an increasing salary
to serve different causes:
and buying power, but currently don’t have any other options than going shopping either
010
Il Parco shareholding company and management - What is IMC?
on one hand it looked to be the right
fast fashion goods or top luxury brands.
moment to create an effective bridge
Meanwhile they may search for something
for those Italian brands which struggled
in the middle: more stylish and unique than
to find their way to land in the most
fats fashion, but less expensive than luxury
profitable market worldwide, but failed
brands.
- IMC mission
because of any financial fence, logistic
- IMC values
difficulty or cultural barrier; on the other
Il Parco will fill this uncovered market gap,
hand Il Parco’s commitment has been
by providing Chinese middle class clients
- IMC partners
intended to be the satisfaction of the
the products that they always wished
- IMC team
emerging and fast growing Chinese middle
but they could not reach so far.
- IMC offices
class, a segment of customers,
/IL PARCO. STORE/
020
The new format has been conceived
/IL PARCO. STORE/
YOUR ITALIAN STYLE
Conceived by an awarded Italian design
of the Italian brands in any of the multimedial
agency, each store of Il Parco will represent
spots present in the store.
a new and unique retail experience,
A pleasant feeling will be slowly transferred
a multi-sensorial, welcoming space where
from the environment to the products, thus
the customers, accompanied by refined
creating a new and fully immersive shopping
scients and relaxing music, will discover
experience.
an amazing offer in a completely unhurried
Each store will embody and convey
way, free to loose their way in, wandering
to custumers the brands’ value, elegance,
inside the alleys of the garden, sitting
style, passion for quality, care for details,
in the central square, enjoying a real Italian
love and respect for old craftmanship
coffee, learning the history and the culture
tradition.
021
022
011
012
013
/IL PARCO. STORE/
YOUR ITALIAN STYLE
023
034
YOUR ITALIAN STYLE
035
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Layout web. Temporary layout for www.ilparco.cn
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 30
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 31
FIND ON WEBSITE
Layout web.
NEWSLETTER - REGISTRATION
NEWSLETTER - SIGN IN >
Temporary layout for www.ilparco.cn Home page. Specification.
SOCIAL CHANNEL
LOGO MAIN MENÙ
SLIDER
| FIND
ABOUT | PHILOSOPHY | TARGET | STORE | DISTRIBUTION | MARKETING PLAN | IMC | CONTACT
LANGUAGE
CHANGE LANGAUGE
» DOWNLOAD
Your italian style.
ABOUT
PHILOSOPHY
TARGET
MAIN ARGUMENT ITALY SHANGHAI
STORE
DISTRIBUTION
MARKETING PLAN
OUR BRANDS
BRAND SELLECTION SLIDER
IMC SECTION
> About > Philosophy > target > Store
> Distribution > Marketing paln > IMC > Contact
FOOTHER Copyright © Il Parco 2013 - 5G Anken Green - No.668 Huai An Road - Jing An district - Shanghai - www.ilparco.cn
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Layout web. Temporary layout for www.ilparco.cn Other example of web page.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 32
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Layout web. Temporary layout for www.ilparco.cn Other example of web page.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 33
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
Layout web. Complete layout for www.ilparco.cn After the opening of the first store.
Sign in or register | Il mio parco
| CERCA Carrello
Chekout
MARCHI | DONNA | UOMO | BAMBINO | CALZATUE | ACCESSORI | CASA | GOURMET
| OFFERTE
LA SETTIMANA DEL PARCO L
M
M
G
V
S
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
COS’È IL PARCO
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
POSSA NOS PLIIS, STORE
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
POSSA NOS PLIIS Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
POSSA NOS PLIIS, POSSA NOS PLIIS,
D
TAV. 34
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Layout web. Complete layout for www.ilparco.cn After the opening of the first store.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
AREARISERVATA
Sign in or register | Il mio parco
AREASOCIAL
MARCHIO
| CERCA Carrello
MENÙ PRINCIPALE
TAV. 35
Chekout
MARCHI | DONNA | UOMO | BAMBINO | CALZATUE | ACCESSORI | CASA | GOURMET
MOTORE DI RICERCA
| OFFERTE
BANNER SCORREVOLE
LA SETTIMANA DEL PARCO L
SEZ. PRINCIPALE
M
M
G
V
S
D
CALENDARIO EVENTI
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
COS’È IL PARCO
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
SEZ. SECONDARIA
POSSA NOS PLIIS, STORE
POSSA NOS PLIIS
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Ahac omac fatilla rem utus Mulicta
Ahac omac fatilla rem utus Mulicta
ACCESSORI TOP
PRODOTTI TOP
POSSA NOS PLIIS, POSSA NOS PLIIS,
NATURALMENTE ITALIA
SEZIONE GASTRONOMIA/ DESIGN
E-COMMERCE (in attesa di attivazione)
ACCESSO VELOCE
SERVIZI
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Ahac omac fatilla rem utus Mulicta
Ahac omac fatilla rem utus Mulicta
Possa nos pliis,
Possa nos pliis,
Possa nos pliis,
Possa nos pliis,
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
Ahac omac fatilla rem utus Mulicta mpliciv ivescrio, nonem renit C. Miliculessid ia conos, veropubli se, sentrit viderum tari tusque moravehendam sedo, coerbis simodie ntissi perteris senatus ac
BRAND PRESENTI NELPARCO AREASOCIAL
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Layout web.
2013 - 10 - 10
TAV. 36
Sign in or register | Il mio parco Settembre ‘13
Complete layout for www.ilparco.cn
BCPT ASSOCIATI
After the opening of the first store.
WEB SITE
| CERCA Carrello
IL PARCO MARCHI | DONNA | UOMO | BAMBINO | CALZATUE | ACCESSORI | CASA | GOURMET
TITOLO
Chekout | OFFERTE
COS’È IL PARCO Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
ARCHIVIO
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L. Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
ARGOMENTO PRINCIPALE
Beatet paruptamus nam fugiam venditempos eniminc tatiis nus vit quam sit expel ium is as des modi aut ati tempe libus mod quo to quam harumquis voloresto ma quassum dictoritet la doluptae nissimendam rerrumAme con pera vero ma con re il imoluptas eatem vendae. Et harum rem ab iur?adigend iosandam eum reped quam. Pa aut harum hari ditemporum ium accusam, quae. Totatem ipienda porro molore arum ipsus eum nobis is esed es nis asime volor sandic te libusci issuntum, sa nusam aliquae ptatestis remporrovit vention sequid que non rest esto ducienienime
STORE
CONTENUTI MULTIMEDIALI POSSA NOS PLIIS
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Possa nos pliis, nulinatus o mei publis ipiocternum. Fui se pescria L.
Ahac omac fatilla rem utus Mulicta mpliciv ivescrio, nonem renit C. Miliculessid ia conos, veropubli se, sentrit viderum tari tusque moravehendam sedo, coerbis simodie ntissi perteris senatus actod ia es consusquam intra nostiam, utero ut ve, ublisula Scidea diem maciendi sit, oporurehena, quam at, caes medes fac ius. At ad aucture heniur ur inpropublius
Ahac omac fatilla rem utus Mulicta mpliciv ivescrio, nonem renit C. Miliculessid ia conos, veropubli se, sentrit viderum tari tusque moravehendam sedo, coerbis simodie ntissi perteris senatus actod ia es consusquam
Possa nos pliis,
Possa nos pliis,
Possa nos pliis,
Possa nos pliis,
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
> Nulinatus > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem > Ahac omac se > Tusque actod ia > Intra nostiam > Scidea diem
Ahac omac fatilla rem utus Mulicta mpliciv ivescrio, nonem renit C. Miliculessid ia conos, veropubli se, sentrit viderum tari tusque moravehendam sedo, coerbis simodie ntissi perteris senatus ac
ARGOMENTI SECONDARI
SECTION 06 STORE DESIGN
IL PARCO RETAIL CONCEPT - GUIDE BOOK
I Temi: Stanze - Rooms Labyrinth Fountain Greenhouse Il Verde Il Paesaggio
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 2
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Stanze - Rooms The primary organizational characteristic of the Italian Garden is: Outdoor Rooms - Stanze. French gardens are characterized by the majestic classical axis, and English gardens by the naturalistic organization. Italian gardens can contain both of these themes, however, it is the creation of outdoor rooms, be they formal or naturalistic, that is the overriding them evident in Iatlian Gardens. The Outdoor rooms are usually defined by Greenhouses, Palazzi, Hedges, Lake fronts, Trees, Labyrinths, or sweeping views toward the city below.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 3
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Labyrinth A major theme in the organization of traditional and contemporary Italian gardens is the introduction of the labyrinth as the primary architectural element. The labyrinth is both physically and metaphorically the icon of the Italian garden, and often hides within it’s central core a reflective fountain or pavilion.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 4
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Fountain The primary element in the Italian garden is the fountain. The fountain is almost always placed in the physical center of the Italian garden, and often, due to the nature of Italian gardens to be built upon a hilly terrain, waterways and rivulets bring water symbolically from the clouds, to the mountains, to the ‘lake’ or ‘sea’. This pictorial sublimations of natures cycle in miniature is a reoccurring there. The sound of water is ever-present. The fountain is physically and metaphorically the primary element of the Italian garden, often hiding within the center of a labyrinth.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 5
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Greenhouse A major element in Italian gardens, as per all European gardens is the the greenhouse. The Green house is placed in various parts of the garden, rarely at the physical center and is often used as a delineating element placed at the perimeters of the garden between the garden and the city. The green house is a container of rare botanical species, flora and fauna that would not survive without of the climate controlling capabilities of the glazed artifact.. The greenhouse is also often placed at the entrance of the garden itself.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 6
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Paessaggi A major element in Italian gardens, as per all European gardens is the the greenhouse. The Green house is placed in various parts of the garden, rarely at the physical center and is often used as a delineating element placed at the perimeters of the garden between the garden and the city. The green house is a container of rare botanical species, flora and fauna that would not survive without of the climate controlling capabilities of the glazed artifact. The greenhouse is also often placed at the entrance of the garden itself.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 7
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Il Verde The defining atmospheric and poetic element in the Italian garden, is the use and proper placement of flora and fauna.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 8
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
vasca
vasca
vasca vasca
TAV. 9
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
Plan
General Layout
vasca
vasca
vasca vasca
TAV. 10
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 1
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 11
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 2
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 12
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 3
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 13
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 4
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 14
SECTION 07 STORE PROJECT
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
Stanze - Rooms
Pareti a tutta altezza, come siepi, definiscono il principio del labirinto, permettendo permeabilitĂ tra le stanze che si vanno a formare
Vertical full height divisionary elements, hedgelike in nature, define the primary elements of the labyrinths, allowing for permeability between adjacent rooms which are created by the hedges.
ENTRANCE
TAV. 16
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
Labyrinth Strutture che richiamano la forma del pergolato
VIP Room Conference Room
STORE DESIGN: R19 + TP/A
Cashiers
2013 - 10 - 10
TAV. 17
Changing rooms VIP Room Conference Room
ospitano le seguenti funzioni: - casse - camerini - spazi riservati da dedicare a Vip room oppure a Meeting room
Changing rooms
Lightweight structural elements that recall the morphology of a pergola host the following funtions: - cash desk - changing rooms - VIP room and Meeting room
Cashiers gli elementi di arredo, a scala inferiore rispetto alle pareti , si integrano con le medesime ed arricchiscono l’articolazione naturale degli spazi Display elements, created at a smaller scale than the curved walls, are integrated within these ‘hedge - walls’, and when pulled out, enrichen the natural articulation of the retail space.
L’area di ingresso è costituita da teche/ serre in grado di ospitare gli elementi della comunicazione, la merce e altri elementi scenografici The entrance area is formed by greenhouse like structures capable of hosting merchandise, window displays, logos and brand communications.
ENTRANCE
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Fountain
L’area centrale, dedicata al tema dell’acqua (fontana), accoglie lo spazio polivalente attrezzato a bar
The central area, dedicated to the theme of the fountain (water) encompasses the multifunctional space and bar cafe area.
Stanze definite da un fasciame di bamboo. Enclosed rooms defined by bundles of bamboo
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 18
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Il Verde
Ampi vasi in Cemento colorato/terra cotta ospitano una piantumazione mista. Tali strutture prevedono superfici per l’esposizione della merce o come sedute.
Oversized vases in colored concrete or terra-cotta contain a variegated mix of trees, plants and essences. These elements double as horizontal display surface for merchandise as well as seating elements.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 19
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Il Paesaggio
I paesaggio viene completato da elementi di arredo di forma libera come: - vetrine - hanger - scaffalature - gondole - pedane - sedute - arredo bar - altro?
The Landscape is completed by free-form merchandising and display elements: - store windows - hangers - shelving - gondole - pedestals - seating - bar furniture
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 20
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Il Progetto
Il soffitto è costituito da pannelli di forma libera. Alcuni di questi, in associazione con zone particolari, sono dedicati a riprodurre dei “cieli viventi”
The ceiling is constructed with free-form panels. Some of these panels, in specific zones such as the cafe, are enlivened with representations of the Italian sky, andare in constant movement.
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 21
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 22
I Brand 20 10
UOMO
30
20
20
10
20
30 10
20 10
20
20
30
30
30
DONNA lampade / materiali eco
10
30
BAMBINO
30
30
20
30
scarpe borse 40
10 30
10
20
20
30
30
GIOIELLI 50 20 30
30
ACCESSORI
60
10
30
30
20
20
20
40
OGGETTISTICA
20
30
50
BORSE
20 20 30
50
ACCESSORI 2 40
40
30
20
ACCESSORI 3
40
60
10 50 30
FOOD
30
50 30
SCARPE
20
20
50
10
20
20
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Zones
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 23
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 24
The Project CHILDREN ICE CREAM
Le zone particolari possono ospitare attivitĂ accessorie come: - spazio gioco bambini - area video - chiosco gelato
Special zones which can host functions of added value and cultural content such as: - play areas - film space - ice cream / gelato kiosks
VIDEO
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 1
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 25
Vista dalla soglia di ingresso.
View of the Entrance portal.
La complessità degli elementi in alternanza alti
The complexity of the alternating elements, ranging
e bassi generano uno spazio verde con carattere
from high to low, generate a green space with
non formale (naturalistico)
an aroganic and non-formal natural aspect.
Le vetrine/serre in primo piano raccontano attraverso
The entrance green-house elements narrate,
gli elementi della grafica e della piantumazione in esse
with the aid of graphics, window display and greenery,
presente, l’Identità dello Store.
the identity of the retail environment.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 1b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 26
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 2
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 27
Scorcio sul Pergolato e le pareti di fondo.
View of the pergola and the background wall.
Gli elementi dell’allestimento si inseriscono
The display elements are inserted into the Italian
nel Paesaggio Italiano che viene riportato sulle pareti
Landscape which composes the entire perimeter
di fondo tramite ampie immagini panoramiche
and background of the retail environment.
luminose
These images are backlit and enlarge the visual nature of the space.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 2b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 28
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 3
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 29
Vista dell’area di vendita in prossimità dell’ingresso.
View of individual brand retail zones adjacent to the entrance.
Ampi vasi in Cemento colorato/ terra cotta ospitano
Extra-large vases in colored concrete or terra-cotta which contain
una piantumazione mista. Tali strutture prevedono
a variegated mix of trees, plants and essences. These elements double
superfici per l’esposizione della merce o come sedute.
as horizontal display surface for merchandise as well as seating
gli elementi di arredo, a scala inferiore rispetto alle
elements. The display elements, conceived at a smaller scale than
pareti , si integrano con le medesime ed arricchiscono
the divisionary walls, integrate within this background and enrich
l’articolazione naturale degli spazi.
and articulate the natural aspect of the spaces.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 3b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 30
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 4
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 31
Vista dall’area di vendita verso
View of the sales and retail area looking
lo spazio polivalente.
towards the multifunctional bar / cafe area.
Vengono rappresentati gli elementi base architettonici.
Representation of the primary architectural elements.
Viene evidenziata la vasca al centro dello spazio
The water of the central fountain of the cafe area,
polivalente, su cui si riflette la porzione di soffitto
onto which the Italian sky is reflected, is, like
trattata come cielo luminoso.
the representation of the Italian sky, is in constant movement.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 4
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 32
Vista dall’area di vendita verso
View of the retail areas looking towards
la “piazza centrale”
the central piazza.
Vengono rappresentati gli elementi base architettonici.
Primary Architectural elements. The divisionary walls
le pareti divisorie vengono rivestite con immagini
are covered with images of Italian gardens or, as
del Giardino Italiano, in alternanza a texture di “verde”.
a variation, with pictorial images of textures of foliage. Planting areas.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 4a
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 33
Vista dall’area di vendita verso
View of the retail areas looking towards
la “piazza centrale”
the central piazza.
Le pareti divisorie vengono rivestite con immagini
The divisionary walls are skinned with images of Italian
del Giardino Italiano, in alternanza a texture di “verde”
gardens or, as a variation, with pictorial images of textures of foliage. Planting areas are completed.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 5a
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 34
Vista dall’area di vendita verso
View of the sales and retail areas looking
una parete perimetrale.
towards the perimeter walls.
Gli elementi dell’allestimento si inseriscono nel
The display and sales elements are inserted into
Paesaggio Italiano che viene riportato sulle pareti
the Italian landscape which constitute the entirety
di fondo tramite ampie immagini panoramiche
of the perimeter walls printed with luminous
luminose. In questo caso una veduta dei tetti di Roma.
panoramic images.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 5b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 35
Vista dall’area di vendita verso
View of the sales and retail areas looking
una parete perimetrale.
towards the perimeter walls.
La disposizione del verde piantumato nei vasi porta lo
The planted green zones and the large display vases take
spazio di vendita su un terrazzo che affaccia sulla cittĂ .
the visitor on a terrace overlooking the city below.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 5b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
Vista dall’area di vendita verso
View of the sales and retail areas looking
una parete perimetrale.
towards the perimeter walls.
TAV. 36
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
1
2
TAV. 37
SUBGROUP
FORM / ASPECT
MATERIALS
COLOUR
Flooring
Flooring
Pattern/Floral drawing
To be defined
Different tone of green
Carpets
Free appearance
To be defined
Wooden platform
Free appearance
To be defined
False Ceiling
Natural Form
Plasterboard
Light blue
False Ceiling pub area
Natural Form Big landscape images printed/casted on towel
Plasterboard
Sky image
Ceiling
3
Backdrop
4
Partition wall
5
2013 - 10 - 10
LAYER
The project Materials and Colours
STORE DESIGN: R19 + TP/A
Arbour
6
Shop window greenhouse
7
Tree vase
Landscape image To be defined Light natural wooden - TarlataGreen wall / garden image na or mimetic net
Main partition h 420
Net stretched on wooden structure
Room partition h 200
Planking reed stuck on the floor
Bamboo fastened by metal
Brown / green
Main partition h 260 l 300
Metallic structure with volumes
Varnished metal
White / light grey
VIP room
Translucent volume with dimming
Crystal / Curtain
Natural colour
Dressing room
Circular volume / hooked structure
Curtain
Natural colour
Forniture dressing room
Chair and mirror
Light natural wooden
Natural colour
Cash
Linear desk with backdrop
Light natural wooden
Natural colour
Shop window
Metal structure with crystal
Varnished metal and crystal
White / light grey
Oval
Terracotta/colored concrete
Natural colour
Round
Terracotta/colored concrete
Natural colour
Free form
Terracotta/colored concrete
Natural colour
8
Sell desk
h 40
Free form
Light natural wooden
Natural colour
9
Hangers
l 250
Rectilinear form with branch
Varnished metal
White / light grey
10
Sell shelf
h 120
Round form like its partition wall
Light natural wooden
Natural colour
11
Pub area
Pub desk
Free form
To be defined
12
Lighting
14 Graphic comunica-
Tables/Chiars
To be defined
Library
To be defined
Wooden platform
Free form
To be defined
Fountain
Free form
To be defined
Proiector false ceiling
To be defined
Proiector metal structure
To be defined
Proiector from flooring
To be defined
C.I. Forniture
To be defined To be defined
SECTION 08 STORE PROJECT - ENTRANCE
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Render Vista 6a
Vista dalla soglia di ingresso.
View of the Entrance Portal.
2013 - 10 - 10
TAV. 39
IL PARCO RETAIL CONCEPT - GUIDE BOOK
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
Render Vista 6b
Vista dalla soglia di ingresso.
View of the Entrance Portal.
Le vetrine/serre in primo piano raccontano
The entrance green-house elements narrate,
attraverso gli elementi della grafica
with the aid of graphics, windowdisplay and greenery,
e della piantumazione in esse presente,
the identity of the retail environment.
l’Identità dello Store.
2013 - 10 - 10
TAV. 40
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 6b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 41
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 6b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 42
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 6b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 43
SECTION 09 STORE PROJECT - MERCHANDISING AND BRAND AREAS.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 7a
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 45
Vista di dettaglio del sistema di vendita.
Detailed view of the merchandising and brand areas.
Le pareti alte, sono caratterizzate da un doppio
The tall divisionary walls are delineated by a double
ordine verticale, quello superiore che ospita immagini
vertical order the upper area onto which Pictorial
evocative del Giardino italiano, quello inferiore
representations of Italian gardens are ingrained,
che ospita il sistema di vendita.
and the lower area hosting merchandising systems.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 7b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 46
Vista di dettaglio del sistema di vendita.
Detailed view of the merchandising and brand areas.
Le pareti alte, sono caratterizzate da un doppio
The tall divisionary walls are delineated by a double
ordine verticale, quello superiore che ospita immagini
vertical order the upper area onto which Pictorial
evocative del Giardino italiano, quello inferiore
representations of Italian gardens are ingrained,
che ospita il sistema di vendita.
and the lower area hosting merchandising systems.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 7b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 47
SECTION 10 STORE PROJECT - CASH.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 8a
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 49
Vista verso le casse.
View towards cash register
Ampio spazio viene dedicato agli elementi della
Large area dedicated to graphics and communication
grafica per sottolineare la presenza delle casse.
to underline the presence of the cash areas.
La struttura principale è i legno, con le pareti
The enclosing structure is in wood, with surfaces
che riproducono un modivo ornamentale floreale.
which reproduce the motif of ornamental flowers.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 8b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 50
Vista verso le casse.
View towards cash register
Ampio spazio viene dedicato agli elementi della
Large area dedicated to graphics and communication
grafica per sottolineare la presenza delle casse.
to underline the presence of the cash areas.
La struttura principale è i legno, con le pareti
The enclosing structure is in wood, with surfaces
che riproducono un modivo ornamentale floreale.
which reproduce the motif of ornamental flowers.
IL PARCO RETAIL CONCEPT - GUIDE BOOK
Render Vista 8b
IDENTITY DESIGN: bcpt_associati
STORE DESIGN: R19 + TP/A
2013 - 10 - 10
TAV. 51