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Lighthouse Invite Confidential | Only for Intended Recipients

© 2014 Euclid • Web EuclidAnalytics.com • Twitter @EuclidAnalytics

Table of Contents Lighthouse Program

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Company

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Technology

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Dashboard 8 Wi-Fi Partners

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Privacy

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Benefit to Lighthouse Program Partner

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Benefit to Euclid

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Pre and Post-Selection Timeline

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© 2014 Euclid • Web EuclidAnalytics.com • Twitter @EuclidAnalytics

Lighthouse Program The Euclid Lighthouse Program is an exclusive opportunity to gain access, at no cost, to Euclid Analytics, the inventor and leader in mobile location analytics for the retail brick and mortar space. By way of background, Euclid technology captures signals sent by smartphones to provide retail locations with metrics about in-store customer behavior including duration (amount of time shopper), conversion rate (percentage of customers who walk by vs. walk in), bounce rate (customers who walk in and end up leaving), new vs. repeat customers, and how often they return.

Based on your company’s size, industry, and customer base, you have been identified, among a small and select group, as a potential partner to participate in the Lighthouse Program.

Your company will have access to Euclid’s full suite of capabilities at no cost. The level of service Euclid will provide has a retail cost of per location, per month with an annual agreement.

In exchange for Euclid’s full suite of capabilities, Lighthouse Program partners will be asked to provide ongoing feedback to help the company learn and iterate its products to meet a broad set of customer demands.

Because of the demand to take part in the Lighthouse Program, you are asked to let Euclid know of your interest to participate within 14 business days from the date you received this document. This will help ensure Euclid is able to secure a spot for you.

In the following document you will find an overview of the Euclid technology, how the technology works, and benefits to participating in the Lighthouse Program.

If you have any additional questions regarding Euclid, the Lighthouse Program, or the partner selection process, please contact Brent Franson, 415-692-4814 or Lighthouse@euclidanalytics.com.

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© 2014 Euclid • Web EuclidAnalytics.com • Twitter @EuclidAnalytics

Company Euclid Analytics is the leader in mobile location analytics, providing answers and insights for brick and mortar locations—the Google Analytics for offline retail. Euclid’s technology helps companies optimize performance of marketing, merchandising, and operations by providing advanced analytics of in store customer behavior in a scalable, easy-to-use solution.

Headquartered in San Francisco, the Euclid team consists of Ph.D. level data and computer scientists with analytical, mathematical, and science backgrounds.

Since the company’s launch in 2010, Euclid has raised $23.6 million in venture funding to fuel growth and continue to develop innovative retail analytics technology to serve its growing customer base, and accelerate the hiring of its data analytics-focused team.

Executive Team Euclid Analytics’s executive team consists of industry experts including the co-founder of Google Analytics, founding team of ShopperTrak, the leader in retail traffic-tracking data insights, and executives from Informatica, Ariba, Tibco, and Reputation.com.

Investors Investors include Benchmark Capital and New Enterprise Associates (NEA).

Benchmark Capital has invested in numerous companies including eBay, Twitter, Instagram, DropBox, Juniper Networks, Uber, Zendesk, and Zillow.

One of the world’s largest venture capital firms, NEA has made investments in such companies as Salesforce, TiVo, Groupon, Buzzfeed, Vonage, and WebMD. Press Euclid’s market leadership is recognized in publications such as The New York Times, Forbes, Bloomberg News, The Economist, CNET, TechCrunch, MIT Technology Review, VentureBeat, and more.

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Intellectual Property/Patents Euclid was been granted multiple patents by the United States Patent and Trademark Office including: U.S. Patent No. 8,699,370, Method and Apparatus for Analysis of User Traffic within a Predefined Area.

The patent includes: • Detecting signals emitted to all forms of sensor technology, including Bluetooth, cell phone receivers, and Wi-Fi. • Interpreting visit behavior across multiple sensors in a network.

• Converting volumes of signal data into actionable metrics of visit trends, engagement, and repeat behavior.

• Inferring visitor demographic profiles through cross-location visits.

• Associating online and offline behavior across channels.

Awards • 2012 Silver, Network Products Guide Hot Companies and Best Products Awards.

• 2013 Stevie® Award, New Product Awards & Product Management Categories Winner.

• 2013 VentureBeat Top 10 Mobile award.

• Named Privacy by Design Organizational Ambassador by Information and Privacy Commissioner of Ontario, Canada.

Big Data Euclid solutions are deployed in 26 countries and thousands of retail locations. Euclid collects and processes a large amount of complex data sets. The volumes of captured data are stored, cleansed, analyzed, and converted into meaningful metrics for retailers.

More than: • 10B events daily and • 300mm shopping sessions yearly.

• 180M unique devices (shoppers).

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Technology How Euclid Captures Data Smartphones are continuously searching for Wi-Fi access points, regardless of an active connection to a Wi-Fi network.

At the same time, these access points are constantly listening for Wi-Fi signals being emitted by devices looking for a connection. The access point records and stores the information sent by the smartphone.

If a Wi-Fi access point manufactured by Euclid or one of its partners is activated, it automatically detects and sends the raw smartphone information to Euclid’s cloud-based analytics engine. The smarthphone’s unique MAC address is anonymized via one-way hashing algorithm, then cleansed, and organized before being displayed in Euclid’s real-time web-based dashboard.

It should be noted, the frequency of these signals varies, depending on the smartphone vendor and device status, but in general, they average two to nine signals each minute.

Not everyone has a smartphone, and some people with smartphones switch off their Wi-Fi capabilities. However, dependent on location of the store and the demographics of its customers, 40%-70% of all visitors are carrying a Wi-Fi enabled smartphone that can be measured.

According to a study conducted by the Federal Reserve Board’s Division of Consumer and Community Affairs, smartphones represent approximately 75% of national mobile phone purchases. The percentage of shoppers that can be measured will continue to grow significantly.

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Technology The following information is a summary of how the Euclid technology examines data and provides it to retailers in real-time. If you would like to understand the specifics about the technical aspects of the data analysis process, Euclid is happy to provide you with a technical white paper that gives detailed information.

How Euclid Analyzes Data Euclid uses robust algorithms to distill data into easy to understand, actionable information for retail companies. As smartphone data streams into Euclid’s cloud-based analytics engine in real-time, all detected devices are classified in a time series database, with algorithms applied to profile all detected devices. Euclid separates the meaningful data from the noise In order to differentiate useful from insignificant data, Euclid uses multiple criteria to classify devices that come within range of its sensors. With more than 180 million devices detected, Euclid’s patented classifiers are able to discern and classify devices at multiple levels beyond the basic classifications. Signal strength alone is a highly inaccurate approximation method, as Wi-Fi signals tend to degrade in indoor settings. Additionally, signal strength is dependent on many real-time environmental conditions, such as number of people inside a store, changes in floor sets, or furniture near the access point. Data shows that smartphone signal thresholds of inside retail visitors drift over time.

Euclid’s advanced heuristics extract actionable insights from the data and store the results in enterprise class, remote, redundant, and secure datacenters. This is a critical aspect of the analytical process; keeping the data count smaller and more accurate ensures that retail companies can base their critical business decisions on shoppers’ behavior within the store.

In simple terms, when a visitor is in your retail store, Euclid’s network of sensors and Wi-Fi partner access points gather the raw smartphone information, then forward it securely to the Euclid cloud in real-time for processing and analysis. The anonymized data is then displayed in Euclid’s web-based dashboard to view, analyze, download, and share across teams.

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© 2014 Euclid • Web EuclidAnalytics.com • Twitter @EuclidAnalytics

Dashboard After the raw smartphone information is sent to Euclid for processing and analysis, the data is delivered to the cloud-based customer analytics dashboard. The dashboard allows companies to view all data in real-time, hourly, daily, and weekly; with customized time series performance comparisons, and the ability to compare trends across locations.

Core Metrics The dashboard offers access to all the essential metrics and provides a seamless path to Euclid’s advanced capabilities.

• Visit Trends: o Outside Opportunity o Visits o Storefront Conversion • Duration: o Visit Duration o Engagement o Bounce • Repeat Visits: o New vs. Repeat Visits o Visit Recency

Euclid’s full suite of capabilities provides deeper insights.

• Report broadcasting.

• Zoning.

• Correlation of insights with transaction data,marketing events and other third-party information.

• Export to CSV.

• Event tracking.

• Customer cohorts and segmentation.

• Cross-location trends.

• Integration into data warehouse, business intelligence tools and API access.

• Demographic/psychographic insights.

• Cross shopping.

• Queuing.

• Benchmarking vs. industry, segment, and geographic averages.

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Wi-Fi Partners Euclid has partnerships with a large number of Wi-Fi hardware OEMs, vendors, and resellers.

These integrations allow customers to deploy with Euclid technology without investing in additional hardware. If your company does not work with one of Euclid’s Wi-Fi partners, a Euclid sensor is necessary to set up location analytics.

If your company is selected to participate in the Lighthouse Program, and your Wi-Fi infrastructure is not compatible, Euclid will provided you with sensors at cost.

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Privacy Euclid is committed to addressing concerns about consumer privacy, at both the retailer and consumer level. Euclid sensors do not collect any sensitive or personally identifiable data such as who consumers are, whom they call, or the websites they visit. Euclid gathers only basic device information that is broadcast by Wi-Fi enabled phones and the wireless access points they connect to within the company’s Wi-Fi networks.

The information Euclid provides to retail companies via the analytics dashboard is anonymized and does not include any personal information. Euclid makes no attempts to link any data, behavioral or otherwise, to individual people.

What Euclid collects: • Station ID (MAC address of transmitting device).

• BSSID ID (MAC address of connected access point).

• Signal strength of transmitting device.

• Timestamp of transmission.

• Channel or frequency of transmission.

To ensure the privacy of individual shoppers, Euclid anonymizes the MAC addresses of individual smartphones within range of the retailers’ Wi-Fi networks. Employing a nonreversible hashing algorithm on each smartphone’s MAC address guarantees anonymity. A new ID is generated that can never be re-associated with the smartphone.

Individuals with any concerns can easily opt out of participation and delete all of their existing data from Euclid’s servers by visiting this website. https://optout.smartstoreprivacy.org/

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Benefit to Lighthouse Program Partner If you are selected to participate in the Lighthouse Program, your company will have access to Euclid’s full suite of capabilities for five months at no cost.

The level of service Euclid will provide has a retail cost of $100 per location, per month with an annual agreement.

If your company’s Wi-Fi infrastructure is not compatible with a Euclid-partnered Wi-Fi access point vendor, Euclid will provide the sensors at cost.

If selected as a Lighthouse Program partner, your company will have access to: • Technical support for activation of Wi-Fi access points.

• Dashboard training and support.

• A team of Euclid data scientists to assist in answering key question related to location analytics.

• A dedicated Euclid product team with experience working with leading retailers and Fortune 500 companies.

• Bi-weekly check-ins.

• Data calibration.

• Unlimited logins to Euclid dashboard containing retail metrics.

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Benefit to Euclid Exchange for Learning Based on your company’s size, industry, and customer base, you have been identified as a potential partner to use Euclid’s full suite of capabilities and provide feedback to the company.

Euclid is looking for industry leaders to be a part of the Lighthouse Program to provide thought leadership to help the company learn and rapidly iterate its products to meet a broad set of customer demands.

If selected as a Lighthouse Project partner, you will: • Take part in an initial interview to ensure Euclid understands your company’s needs.

• Participate in monthly review meetings with Euclid product team to gauge experience.

• Attend a halfway point check-in meeting.

• Communicate the ways in which you are using/will use location analytics data in your business.

All meetings can be conducted remotely, with sensitivity to scheduling and timing for both Euclid and Lighthouse Program partner.

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Pre-Selection and Post-Selection Timeline Pre-Selection Timeline • Day 0-14 – Potential partner to express initial interest and gather additional information.

• Day 14 – Deadline for potential partner to communicate moving forward with partnership.

• Day 15-30 – Contract execution.

Post-Selection Timeline Due to the unique opportunity to be involved in the Lighthouse Program, if selected, you will be asked to commit to the timeline below.

Day 0-14: Start of Lighthouse Program partnership (to coincide with contract execution).

• Kick off call to determine what Lighthouse Program partner needs to get started.

• Lighthouse Program partner IT and Euclid begin process of activating Wi-Fi access points.

Day 14: Euclid Team and Lighthouse Program partner IT team complete activation of Wi-Fi access points.

Day 21: Dashboard kick off.

• Kick off call to introduce Euclid product team and analytics dashboard review.

Day 75: Halfway point check-in Day 21-150: Ongoing • Bi-weekly check-in call with the Euclid team.

Day 150: End of Lighthouse Program • Program review.

• Determine if partner will continue suing full suite of capabilities.

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