Branding Guide
ALL DAY SKATE SHOP
Branding Guide 2018
3
Table of contents
5
About Us
7-9
Logo
11
Typography
13
Promotional
Items
ALL DAY SKATE SHOP
Branding Guide 2018
5
about us
ALL DAY Skate Shop is a retail/community space in the uptown area of NYC. The owner, Muhammad Floyd is an uptown native from the Bronx. He is passionate about a healthy community, youth, and skateboarding. After working in the non-profit sector for a few years he realized how important outreach programs are to undeserved communities. That’s why he opened ALL DAY Skateshop. The shop is more than a retail space. It is also a location for skaters to have a place they can come to and be themselves. All day strives to improve the lives of young
skaters in the uptown area of NYC because that community doesn’t get as much programs or events when compared to other boroughs such as lower Manhattan or Brooklyn. That is a problem since a lot of kids can’t afford the train and end up getting ticketed or arrested for hopping. ALL DAY will host community events, hire only local staff, and promote healthy self esteem by also selling local artist work as well whether it be apparel, or skate related items. ALL DAY is apart of the Bronx and uptown Manhattan skate community.
ALL DAY SKATE SHOP
Logos
prima ry logo No other colors but black or white to represent day and night.
small logo SKATE SHOP is removed from the logo and gap increased
Instagram & Facebook logo
Branding Guide 2018
7
ALL DAY SKATE SHOP
Branding Guide 2018
logo cont.
tagline
ALL DAY EVERYDAY
misuse Taking the smaller version and making it bigger. This can’t be used because the gap between the A and D. No stroke only solid colors.
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ALL DAY SKATE SHOP
Branding Guide 2018
typeography
Avenir Next Heavy 123456494890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
Avenir Next Regular 123456494890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
doctor glitch 123456494890 abcdefghijklmnopqrstuvwxyz` The tracking for ALL DAY is tight. The tracking for S K A T E S H O P is much wider than all day.
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ALL DAY SKATE SHOP
Branding Guide 2018
13
promotional items
4” Business card that is a sticker that goes with a piece skate wax. H: 1” W:4” L:4”
When the sticker is removed the wax is engraved with the ALL DAY logo
1”