Muhammad Floyd Portfolio
BRANDING
GLOBAL WRAPS Global
Wraps Brief
Sketches & Logo Development
Research
My Corporate Identity
From my initial sketches
I started my research my
project was a collaboration
I thought literal. We
partner as many questions
with a colleague from the
thought about the target
about her vision. She
Hospitality Management
audience and the brand’s
showed me examples of
Department in my school.
message. I immediately
restaurants that she drew
Together we came up
saw there was a social
inspiration from. Such as
with the branding for his
aspect to the branding.
Chipotle. She also told me
concept restaurant.
With that, The message
the target audience were
bubbles coming out of the
men and women who come
globe represents social
to get something delicious
global communication.
to eat during their break.
Gate Menu There are key aspects of the menu used to resonate with the brand identity of the restaurant. The stamps represent the different sandwiches from around the world found in one place, Global Wraps.
W
elcome to Global Wraps, where food is inspired by a variety of ethnicities from all around the world. Our flatbreads cultivate the essence of Latin, West Indian, Mediterranean, and French cuisine. Our goal is to captivate the feeling of warmth and global culture through our food and environment. Dine with us as we customize your wrap globally.
Global
Wraps 112 MacDougal St., New York, NY, 10012
11am-10pm
Monday-Thursday
11am-2am
Friday & Saturday Sunday
11am-9pm
Outside Ordering from Global Wraps happens in steps. To make things easier I clearly made the instructions the ďŹ rst thing a customer will read
INSTRUCTIONS Refied black beans{160}
A)Curry Chicken {313}
Dulpri Roti {140}
Refried Pinto Beans {130}
B)Honey Rosemary Flank Steak {308}
Fried Roti {165}
Basmati Rice {234}
Whole Wheat Pita Pocket {120}
Brown Rice {140}
C)Sofrito Pork Shoulder {394}
Flatbread {213}
Spanish Yellow Rice {210}
Spinach {7}
Fontina Cheese {180}
Saffron Mayo {180}
Cajeta {120}
Kale {33}
Manchego Cheese {220}
Tomatillo Verde {19}
Dark Chocolate {210}
Red Pepper Hummus {70}
Strawberry Mint Chutney {70}
Silky Avacodo {110}
Candied Pistachios {200}
1.CHOOSE BREAD
Corn Tortillas {110}
2.CHOOSE GRAIN
Tostada {60}
3.CHOOSE MEAT A)$7, B)$8, C)$7, D)$7
4.CHOOSE VEGGIE + $ 0.75
5.CHOOSE CHEESE + $ 0.75
6.CHOOSE SAUCE + $ 0.75
THEN DESERT
D)Seasonal Vegetable Medley {90}
$8
Arugula {6} Shredded Romaine {8}
Smoked Mozzerella {160}
Boston Lettuce {7.2}
Shredded American {160}
Pickled Red Onionsm {15.5}
Shredded White {200}
Inside
Balsamic Glaze {60} Jamaican Hotsauce {66}
Toasted Almonds {70}
BRANDING
Letter Head, envelope, and business card Made out of recyclable paper
Promotional Items: Large Takeout bag Small Takeout bag Takeout Cup
BRANDING
Independent Publications
Brief
Strategy
of books. The target
For my Communication
I decided to design a logo
audience are also into
Design 1 class I had
for a company concept
affordable ways to print
to design a logo for a
called Independent
their books as well.
company of my choice.
Publication. My
The requirements for the
target audience are
project is that the logo
photographers, artists,
needs to work black and
etc, who are more into
white. It also has to work
producing something
small and big as well.
more artistically pleasing instead of conventional like mainstream print making
Colors Since Independent Publications is a small publishing company the colors are black and white to represent the cheaper way of printing instead of using colors. Type To compliment the handwritten type in the logo. American Typewriter. American Typewriter 1234567890 abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ
BRANDING
Target Saturdays
Brief
Research
Strategy
My Communication Design
The research lead to me
Our leading story to grab
2 project was to come
to a target audience who
viewers’ attention is using
up with an advertising
wants to get more out of a
social media. That is usually
campaign for Target
regular museum exhibit.
the first thing that people
Saturdays at Brooklyn NY.
look at in the day. The next ads will be in bus shelters. Then within the train all 3 category’s will be shown as a whole campaign.
CAN YOU MAKE ART AT A MUSEUM? At Target Saturdays you can create and design your own art.
Come join in on the fun on every first Saturday of the month.
Take the 2 and 3 train and get off at Brooklyn Museum.
Train Cart Mockup
Bus Shelter
ADVERTISING
Free Summer Meals PSA BRIEF For my portfolio class we were tasked with creating a small cross media campaign for a PSA.
Splash Screen
Home Page
Map Screen
Address Screen
Delievrables: print piece and digital ad STRATEGY I chose to bring awareness to the summer meals program as I’ve had experience with it last summer. I also noticed they didnt have away for people to find locations so I mocked up a web app. When someone sees the tabloid poster they can scan the QR code to find a location.
Summer Food
FREE is
Free lunch for all children during the summer!
•No registration is required! •Receive free breakfast or lunch! •Scan the QR code for the nearest location!