Trend Train: Amsterdam Seeking Street Fashion

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Next stop, Amsterdam Seeking street fashion... Holland is known for its picturesque and almost sleepy villages along the water, its myriad of multicoloured tulip fields, its many canals and the magnificent homes lining these water wonderlands. More than just the revered paintings by Van Gogh or Rembrandt. But the years have slowly been opening up this small country into a veritable pool of fashion talent, where the local sober Dutch embrace all the finesse and je ne sais quoi of Parisian chic or the trendy-edgy fashion following of the British lasses. By Marlene Naickar

hatever the choice one thing is for certain, Dutch girls with their peachy complexions, long limbs, lustrous hair and length add an allure to the streets of Amsterdam in summer. As it is in summer the fashion wave hits high, and life loses it monotone of sombre dark colours and embraces a flurry of reds, oranges, whites and neutral pastels. But there are distinctive styles: Women here border on the practical – a bag should be cross shouldered as it is easy to manoeuvre on the bikes, leggings, dresses and often trainers instead of Jimmy Choo or Louboutin the years have softened this though as there is also a new breed of fashionistas emerging-bling and ladylike chic bringing glamour to the porous cobbled canals. For this edition we feature the glamorous style blogger Anna, Publicist Caroline, Styletoday fashionistas Noortje and Chantal and get a glimpse into their cupboards, their most revered possessions and their FAVOURITE things to do in this cosmopolitan city called Amsterdam!

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Noortje van Den Berg What do you do? Site Manager of Styletoday.nl

Favourite Shoes.. Ab Donkers Favourite Bag... Marc Jacobs

What is your style philosophy; signature look? Casual chic with a fun twist

Favourite designer... Karl Lagerfeld

Who are your fashion icons? Jessica Alba & Eva Mendes

This summer T-shirt or Tunic ? T-shirt

Greatest piece of clothing you have ever worn? A very sexy Spijkers & Spijkers dress at our Styletoday party during Amsterdam International Fashion Week

Where do you live ? Haarlem

What are your necessary extravagances ? Jeans and bags. I have several of them in all colours and styles Anything on your summer 2011 fashion wish list ? A new, colourful leather bag, hope to find it in Paris! Treasured possessions? My first leather jacket, it gets more beautiful every year Evening ensemble? Little Black Dress, high heels

Favourite neighbourhood hangouts In Amsterdam Jordaan, de Pijp, Westergasterrein, 9 streets Favourite restaurants? A restaurant called ‘Noor’ in Haarlem (not named after me though) Favourite food? French cuisine Favourite things to do on a Saturday in Amsterdam? Going to the 9 Streets to do some shopping, having coffee and Apple-pie in de Jordaan, visit some lifestyle shops at the Overtoom. ).


Caroline Simon What do you do? I work in Public Relations for fashion, beauty and food products, my pr agency is named Caro PR. Signature look ? My signature look is casual chic, at work I often wear jeans, cardigans and All Stars. But also dresses and shorts in a classy way. My look always has to be complete, hair, make-up, shoes. Who are your fashion icons ? My grandmother and Jacky Kennedy

Treasured possessions? A jacket which used to be my grandmothers and is made of tiger fur, it has an A line and is made in Paris in the late 60’s.

Odette at one of the canals in Amsterdam. My favourite hangout for lunch is the garden of Blakes restaurant. And of course my own rooftop terrace!

Evening ensemble... Jumpsuit and peep toes

Favourite restaurants? My favourite restaurants in Amsterdam are “Halve Maan” which means half moon which has a beautiful garden overlooking a small lake. Another favourite of mine is Caffe 500 which is an authentic Italian restaurant with half of a Fiat 500 in the window.

Favourite Shoes.. Sergio Rossi Favourite Bag... Muldooneys Favourite designer.. Missoni

Greatest piece of clothing you have ever worn ? A beautiful very expensive Valentino dress What are your necessary extravagances ? I always need a nice hand bag for my Apple Macbook Pro, Chanel perfume and also some great fitting designer high heels. Anything on your summer 2011 fashion wish list? From now on I will only buy jumpsuits!

This summer T-shirt or Tunic? T-shirt, I wear them a lot. Where do you live? I live in the South of Amsterdam, my neighbourhood is sometimes referred to as the Quartier Latin of Amsterdam Favourite neighbourhood hangouts For breakfast I really like the small Buffet of

Favourite food? I love Italian food, because this reminds me of holidays when I was young. Favourite things to do on a Saturday in Amsterdam? My favourite thing to do on a Saturday is to have lunch with my friends and do some shopping. After which I go to the nearby market to buy some delicious food for a nice dinner with some more friends on our rooftop terrace.


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AnnA What do you do? Fashion Blogger on Overdose.am and NSMBL.nl What is your style philosophy? Being comfortable in your own skin, Quality over quantity – especially SHOES and BAGS! Feel good clothes. Signature look is black, playing around with fabrics and especially headpieces! Who are your fashion icons? Vivienne Westwood, Rick Owens, Rad Hourani – true individuals with their own unique style. Tokyo for its crazy street style! Greatest piece of clothing you have ever worn? Vintage Yves Saint Laurent jacket, Vintage Vivienne Westwood platforms What are your necessary extravagances? Shoes! And more Shoes! Yves Saint Laurent tributes, United Nude Collection and Pierre Hardy – they hurt like hell, but look stunning!

Anything on your summer 2011 fashion wish list? Cut Balenciaga boots. Anything from the summer 2011 Prada Collection and Chanel 2.55 with silver hardware.

Phoebe Philo

Treasured possessions? A ring that my mother gave me when I graduated and Polaroid photos of all my trips abroad.

Where do you live? Amsterdam Central, Favourite neighbourhood hangouts, 9 streets or Utrechtsestraat, the Pijp and Jordaan which capture the real Amsterdam feeling.

Fav evening ensemble... Mixing masculine and feminine, oversized tops with belts, killer heels and an extravagant clutch-classy, yet playful and sexy! Favourite Shoes... Pierre Hardy, Prada, Yves Saint Laurent and Topshop for the affordable pieces Favourite Bag... Classic Chanel 2.55, Mulberry and a snakeskin clutch that I got in Bali Favourite designer? Yves Saint Laurent, Alexander Wang and

This summer T-shirt or Tunic? Oversized t-shirt

Favourite restaurants? I love to eat! And finding new places are a treat: Brunch – Singel 404 or B&B, dinner I love Brix, Lion Noir, Tomo Sushi, cantonese New King and the Thai restaurant The Bird. Dessert: Dan the Cookieman near the Dam Square and the Pompadour for handmade cakes and macaroons. Favourite things to do on the weekend in Amsterdam? Late brunch accompanied by a cocktail in the Jordaan, then a trip to the market to stock up on fresh fruits, dinner and a movie date!


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Chantal Drioel What do you do? Fashion Editor for the Dutch website Styletoday.nl What is your Signature look? I buy lots of different labels but always check for a good shape and quality. My signature look is feminine, but always with an edgy twist. Who are your fashion icons? Emanuelle Alt, love her clean French style. Greatest piece of clothing you have ever worn? A bright blue vintage dress with no label.

A dreamy off-white maxi-dress. Treasured possessions? My Viktor and Rolf boyfriend tuxedo jacket and Rika star necklace Evening ensemble? A long dress with a vintage clutch. Favourite Shoes? My green velvet Viktoren Rolf heels

T-shirt, love the Alexander Wang basic tops en T-shirts Where do you live? In Haarlem, nearby Amsterdam and the beach Favourite neighbourhood hangouts? I love the beach in Bloemendaal and the Nine Streets in Amsterdam with the vintage shops and lovely boutiques Favourite restaurants... Red in Amsterdam

Favourite Bag... Difficult to choose. My black Rika starbag goes with everything

What are your necessary extravagances? Designer bags and shoes, a lot...

Favourite designer... Alber Elbaz for Lanvin

Anything on your summer 2011 fashion wish list?

This summer T-shirt or Tunic?

Favourite food... Sushi Favourite thingsto do ona Saturday in Amsterdam? Hangout with some friends, have a nice dinner with drinks afterwards.

Marlene Naicker is Founder and Creative Director of Muldooneys – London. The brand Muldooneys is renowned for its luxury leather accessories, notably handbags, designed for sophisticated, independent, fashion concious women. *'


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