LISTING PRESENTATION AND MARKETING STRATEGY
About
KELLER WILLIAMS INTERNATIONAL REALTY
KELLER WILLIAMS IS NOT YOUR TRADITIONAL REAL ESTATE COMPANY. THAT’S WHY IT’S NOT SURPRISING THAT WE ARE THE FASTEST GROWING REAL ESTATE COMPANY IN NORTH AMERICA AND SOON #1 GLOBALLY. OUR PHENOMENAL GROWTH IS ONLY PART OF THE STORY. Largest Real Estate Franchise in North America Over 170,000 real estate consultants with projected growth of 300,000 700+ offices in US, Canada and 21 Countries Ranked #1 Training Organization across all Industries by Training Magazine Most Innovative Real Estate Company – Inman News
About
THE MULLINAX TEAM
Bonnie is approaching 30 years as a Real Estate professional. Her credentials are unmatched in her market.
Bonnie Mullinax
Over 2600 successful transactions and satisfied clients Transactions include a broad spectrum of sales to include the resale and new construction markets, luxury home and relocation market, farm and ranch markets, and estate lot market. National and International Speaker, Coach, and Trainer for the Real Estate Industry #1 Producer in her Market since 2001 An Owner of Keller Williams Market Center First in the Market to launch the innovative Team structure for Real Estate Sales. This includes dedicated Listing Specialist, Buyer Specialist, marketing and closing managers, and Inside Sales Agent. Bonnie designed The Mullinax Team to deliver full service professional Real Estate services. You can always speak to a team member. Agents promptly return buyer inquiries, usually within 5 minutes.
Why
CHOOSE THE MULLINAX TEAM
Why choose the Mullinax Team to sell your home? We employ a team of industry professionals to support your sale. We operate much like a doctor’s office. Your doctor has a team of Physician Assistants, Nurses, Insurance claims specialists, Receptionists, Billing Specialists, and others that specialize in performing certain tasks which allow your doctor to concentrate on your health and keeping up with the latest trends in medicine. Would you want your doctor spending his time filing your insurance claim, or finding the best cure for your ailment? The Mullinax Team has Listing Specialists, Buyer Specialists, Closing Coordinators, Listing Coordinators, a Marketing Manager, and others that specialize in handling certain aspects of the listing and sale of your home. Each receives specific training to insure your transaction is the best it can be. Our buyer specialists are dedicated to sell your property. They proactively prospect for buyers for your home, return inquires on your property within minutes, and focus solely on buyers.
Our experience and reputation are unmatched.
The Mullinax Team has almost 30 years of experience and 2600 homes sold; unmatched in the area.
Our 34 point Marketing Plan is a plan for success. Our 34-Point Marketing Plan insures your home has the widest amount of exposure possible using the newest technologies on the market.
Approve and review paperwork with a few clicks or taps. We use Dotloop digital document system for all your contracts and paperwork. This allows you to sign your documents anywhere you have internet access on your computer, notepad or smart phone. You have access to these documents for 7 years. But of course if you want paper, we do that too.
Bottom line - We sell your home faster and for more money. The Average time on the market in the area is 48 Days. The typical time for the Mullinax Team to sell a home is 16 days. The average sell price in the area is 94.7% of the original list price. The typical sell price for Mullinax Team is 98.4% of the original list price. That means our sellers get 3.7% more for their property. The average agent sells just 3 listings /year. We sell over 75 each and every year (more than 20 times the average agent).
34 Point Marketing Plan EXCLUSIVELY BY THE MULLINAX TEAM
The Mullinax Team's 34-Point Marketing Plan I’ll advise you on the proper price for your home: 1. Prepare a Competitive Market Analysis (CMA) report for you based on recent sales and current listings of similar property in the market area; Discuss local market conditions that have major impact on marketability. Discuss indicators as to market direction 2. Determine your motivation and timing for selling which affect your pricing strategies 3. Prepare a net sheet to show you what you will potentially “walk away with” at closing I’ll advise you to properly prepare your home for the best possible presentation: 4. Advise on which repairs or improvements you should complete prior to marketing and which repairs you may not need to complete 5. Advise on staging your home for marketing photos and showings for the best presentation of your home 6. Advise on getting property professionally inspected for “sale preventing defects” 7. Advise on getting property professionally appraised 8. Arrange for a free Home Warranty of your property during the listing period I’ll arrange for professional quality photos and tours of your home: 9. In today’s market, the first impression of your home is on the Internet Potential buyers will decide to visit your property based on these photos and videos. I’ll promote your home with signage: 10. Place a professional and clean “For Sale” sign in your yard 11. Place a 24/7 hotline sign in your yard that potential buyers can call for information. My Team is immediately notified and responds within 5 minutes 12. Place directional signs as appropriate 13. Place lockbox on/near front door. This allows agents to easily show your property and also gives us immediate notification when opened with who and when your property was shown I’ll research and prepare your property information prior to listing 14. Create a professional Virtual Tour of your home 15. Create a digital flyer for your home for distribution through various media 16. Review and retouch your marketing photos 17. Research and obtain your warranty deed 18. Research and obtain your property plat if available
I’ll promote your home to the local real estate community: 19. Promoting your property to The Mullinax Team of Buyer’s agents. They will be responding promptly to buyer inquiries about your property 20. Publicizing your home to our Keller Williams office immediately by email so our agents can arrange showings with qualified buyers 21. Speaking directly to local agents who typically sell properties like yours 22. Distribute e-flyers directly to local Realtors I’ll market your home through these proven strategies: 23. Submit your property information to both local Multiple Listing Services; FMLS and GAMLS. Many real estate agents are only members of one or the other Property will be syndicated to Realtor.com. Zillow, Trulia, etc. 24. Submit your property to Keller Williams Listing Service (KWLS). Property will be syndicated to over 900 additional websites 25. Submitting your property to The Mullinax Team website 26. Enhance your listing on Realtor.com to increase views 27. Remove other Realtors from your listing on Zillow so that potential buyers for your property contact us directly 28. Promote your property on Facebook. We also send you a link so that you can share with your Facebook Friends 29. Promote your property on Instagram 30. Contact potential buyers for your property from our own database of thousands of active buyers. 31. Follow up with all agents who have shown your property and communicate their responses to you 32. Inform and update agents of any pricing, financing, or physical changes in your property 33. Report to you with viewing activity from Zillow, Trulia, Homes.com and Realtor.com 34. Report to you regularly about showing activity, market activity, market feedback and how you should respond with pricing and other marketing strategy
Marketing
STRATEGIES PROVEN TO SELL
Marketing
Thanks to our 34 Point Marketing plan, your home is now priced accurately and looks great. Let's show it off! The marketing of your home will reflect an established history of how buyers search for and purchase homes. 95% of buyers use the internet during their home search. 85% of all home sales in the area are cobrokered. The most effective way to get the attention of productive agents and buyers is through accurate pricing and great photography.
Professional Photography Why it pays to hire a pro
Real estate agents are hired to sell homes, not take photos. After your home is staged, I will arrange to have your home photographed by a professional Photographer. With 95% of buyers using the internet to search for homes, professional quality photography is essential to any comprehensive marketing plan. More people will view your home online than will ever visit it personally. Getting and holding their attention online with professional photography is one way to increase the probability of an in person showing “Buyers perceived homes with professional photography to be worth, on average, 12% more than the actual price.” …The Wall Street Journal.
Virtual StagingÂ
Stage your home with the click of a mouse
Let us add life to vacant properties to add visual interest. Virtual Staging is the process of using 3D computer software to place beautiful home furnishings onto vacant property pictures. It helps potential buyers visualize their future home and is proven to significantly boost property appeal. Virtually Staged Homes sell 78% faster on average Staged Homes sell for 19% higher amount on average "On average, there is a 30% increase in web traffic to the listing page as a result of having a virtually staged photo as the feature photo, versus a vacant photo."
Digital Marketing Strategies that work
Your home will be prominently featured with a showcase listing in the most viewed portals. Some of which contain: - High definition video tours - Detailed descriptions of the house - Interactive maps - Open House notifications - Lead generation form for potential buyers You property will also be placed on our proprietary online distribution system (KWLS) that markets to over 350 of the most popular search websites for 24/7 exposure.
Social Media Marketing You'll "Like" what we have to offer
Social Media is a powerful tool. It has massive global reach and the ability to instantly engage and interact with potential clients. Your home will be marketed extensively on Social Media, including featured posts to a large network of REALTORS here and abroad. I will pay for high targeted ads, videos and photos. Keller Williams uses these social media websites to further increase your properties exposure and reach.
Prospecting
We generate and nurture quality leads
An effective comprehensive real estate marketing program should always include customer prospecting. It is our goal to continuously seek motivated buyers and sellers. We're not afraid to make a phone call. In real estate, Circle Prospecting entails making calls to people within a specific geographic area and asking them for referrals. It is one of the easiest methods of prospecting today. Circle prospecting offers a unique niche market that you might not reach otherwise.
Testimonials
HOW DO OUR CLIENTS FEEL ABOUT US?
Testimonials
Mike Fields, 2018- “Bonnie has sold three houses for us over the past twenty years. The most recent property was a rental unit and we discussed it's value off an on for ten years. She always gave me an honest assessment and we did not sell until the time was right. Bonnie earns her commission with experience and an exceptional team that have spotted things I would otherwise not have recognized. She knows her market, how to add appeal to the property, is professional and a nice person to boot. In each instance, I have netted more money by using Bonnie than I would have without her..” Tye Kown, 2018- “Bonnie and her team are definitely on point, very knowledgeable and have great marketing. My house was under contract within days of listing and the team was in constant contact until the very end. It was a very pleasant experience to say the least. Thank you so much..” Cantey Smith- “My expectations were already extremely high as I have known Bonnie and the Mullinax Team in our community for years and have always heard only exceptional recommendations. But truly, Bonnie and the Mullinax Team far exceeded those expectations as someone ALWAYS returned my call, ALWAYS were there to assist, and ALWAYS had a thorough and correct answer for any question that I had. To say we had an incredibly positive experience is an understatement!” Anthony Cameron- “Bonnie was an absolute pleasure to work with! Her attention to detail and knowledge of the market helped us sell our house quickly and at a price point we were happy with. For 1st time sellers her knowledge of the process helped ease our worries and kept us informed of the sales process. She truly had our best interest at heart.” Patsy Wynn, 2017- “I have never had a team of Realtors work so hard. These people are wonderful and they are the only Realtors that I will ever use. My house sold in 2 days. If you want it sold call this team.” Joey English- “Bonnie has a reputation for being the best agent in town. After working with her and her team, I understand why. They are fast, friendly and thorough. I was very impressed with how they stayed in contact with me. They made selling my house a pleasure. Thanks Team Mullinax.” Donna Dexter- “Bonnie and her team are very professional and they kept us up to date throughout the entire process. This is the second time I have used Bonnie's services. Had I not been completely satisfied the first time I would not have used her the second time. She is very knowledgeable of the market and she and her team know what it takes to get the job done. I would highly recommend Bonnie and her team for all your real estate needs.”