can lead us through this crisis It has been six months since our industry was upended by COVID-19!
beds since March and fading hope for an increase in bookings with the renewed border closures, while others shared stories of hope and positivity.
For the special report this issue, “How are you?” was one of the questions I put to regional industry leaders and operators across the state. I wanted to hear how the drastic drop in visitor numbers had impacted each location and whether there was any sign of early recovery.
Mandy Clarke, Editor editor@accomnews.com.au
I admit that after seeing the most recent (bleak) domestic traveller snapshot from Tourism Research Australia, I feared the worst response from the regions. The snapshot revelations, although predictable, were still very sobering and show that domestic travel had begun to wane as early as March when overnight spend fell by 41 percent. Then, April saw domestic
overnight spend plummet by 91 percent from 2019. However, I was surprised by the volume of feedback from our regions (in a very good way) the response showed our regional experts, spokespeople, and operators, were all keen to share their journeys. Like a tale from Dickens, some had very bad news stories of mostly empty
Some regions reported that after an early drop in visitors they began to see a resurgence of travellers as driving restrictions across the state eased. While usually popular coastal locations like Surfers Paradise do not seem to be faring well, the quiet pockets further north like 1770 are seeing signs of recovery and even popularity. The report also tells a story of how locations that attract “a drive market” and “health and wellbeing visitors” seem to be recovering faster; some regions are successfully inspiring domestic travellers to visit them. It seems to me that signs of post-pandemic recovery
depend not only on where your business is located but also on how strong your leadership is. In such uncertain times we need strong, clear, and consistent leaders.
EDITOR'S NOTE
Management rights Most importantly, we all need to do everything we can to get people travelling again, with safe protocols... this is our new reality. Management rights, with its history of adapting to change and a reputation for having solid, generous leadership, can do this! In Resort News you will find a generous menu of ideas and plans from some of our sector’s most solid leaders, all sharing industry know-how and a mix of personal and professional experiences for you to devour. Enjoy your copy of the magazine this month and get in touch so we can publicise your COVID journey.
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ResortNews | September 2020
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