IF YOU WANT TO BE A SUCCESSFUL ENTREPRENEUR, YOU HAVE TO BE AN INFLUENCER - PERIOD.

By Sandra Stepan

“YOU THINK TOO HIGHLY OF YOURSELF AND I THINK YOU JUST LIKE THE WORD ‘INFLUENCER’ A LOT”…

… IS WHAT SOMEONE I SAW AS A FRIEND ONCE SAID TO ME.

My partner and I were on vacation in Belize with another couple that I considered close friends. One morning I was working very angrily, sharing a situation where someone was trying to steal our business name when my “friend” said to me “you just think what you do is so important; you think so highly of yourself and I think you just like the word ‘influencer’ a lot”.

I was shocked to hear that, especially since he was in the same line of business as us and especially since my partner propelled his marketing career just a short three years earlier.

It got me thinking: is that the truth? Is that what I am doing with my career: posing as someone important, thinking I am an influencer when in fact my opinions don’t really matter?

5 years ago Sandra would have said “maybe”, but recently Sandra came to the conclusion that I am in fact an influencer.

Read the complete article in the new issue of Mumpreneur Movement Magazine: From Imposter To Influencer.

Sandra Stepan

Sandra is a Canadian entrepreneur with a passion for helping people and businesses operate at their fullest potential. She loves dancing, playing with her cat, and travelling to keep her inspired and relaxed. Right now, her main focus is co-owning two ventures: SnapAdvantage, a boutique marketing agency that helps businesses sell more by leveraging the power of digital marketing, and HearGift, a leading hearing device brand that offers the gift of hearing for a tenth of the cost.