Business Spotlight
GOODBYE
TO PAIN by Diane Ciarloni
972.866.4246 | WWW.APITEXAS.COM | 500 W. MAIN ST., STE. 230 • LEWISVILLE, TX 75057
T
here is nothing positive about pain. It’s a simple statement of fact, with doctors John Broadnax and Eric Anderson standing in complete agreement.
The two doctors, who met in Chicago while working together at a pain management facility, combined their considerable experience to establish the Advanced Pain Institute of Texas from the ground-up in December 2017. While it didn’t show in the architectural
drawings, the foundation for the practice was a combination of values, visions, and dreams. The shared goal was to reduce each patient’s pain to an unpleasant memory, including pain related to musculoskeletal, spine, and nerve issues.
The Lewisville practice has surpassed its original goals in just four years by staying ahead of the curve in cutting
edge procedures and equipment. One example is the Medtronic Differential Target Multiplex (DTM) spinal cord
Another procedure allowing people
to say goodbye to chronic discomfort is radiofrequency ablation, which is
especially effective for arthritis-related back pain.
The treatment has been available for
years, but Dr. Broadnax and Advanced
Pain Institute invested a ton of time and effort to hone and refine the technique and technology. As a result, it’s
advanced to a new level of effectiveness. “It’s now a true game-changer,” said Dr.
stimulation waveform.
Broadnax. “We’re able to provide huge,
“We wanted to create a world-class interventional pain practice to serve the needs of the community. A primary element of our focus was to significantly impact the lives of patients who, without us, might have only limited treatment options,” Dr. Broadnax said.
“It works by sending a pulse that
Possible complications are limited, and
Proof of their success rests in their multiple Best of Denton County awards.
An added benefit is ridding the need for
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interrupts the pain signal moving up
the spinal cord to the brain. If needed, multiple types of nerves can be
targeted simultaneously. The result is 80-100 percent of the chronic pain is eliminated,” Dr. Anderson said. opioids in pain management.
minimally-invasive pain relief quickly.
most people return to their normal lives.” To remain in their leadership position, Advanced Pain Institute of Texas
spearheads several on-going clinical
research trials to identify and test new
therapies for chronic pain relief. That’s
how they return patients to the lives they knew and loved before pain interrupted.
OCTOBER 2021 | FLOWER MOUND TOWN LIFE | 43
