Destination Inspiration

INDUSTRY DEVELOPMENT

Highlights

2

Industry development programs delivered 7

Tourism Managers Forums delivered 80%

Tourism Forum attendance level

1

Visitor Servicing Training Program

Goal

2

Destination Inspiration workshops 85

Attendees participated in Destination Inspiration workshops

To improve the quality of tourism experiences in the Murray region through industry education and support.

Strategic Priorities

• Facilitate a tourism education program to address identified gaps and develop the capability and competitiveness of the region’s industry • Facilitate where appropriate implementation of the Murray Visitor Engagement Strategy recommendations phase one.

Key Outcomes

Tourism Manager Forums

Delivered the Tourism Manager Forum program as an effective means of engaging with our local government tourism leaders to share information, develop region wide responses and initiatives and build leadership capacity across the Murray region.

Given the COVID-19 operating environment, the program shifted in frequency and delivery model. Over the year we delivered 7 forums online or face to face in the latter part of the year, with a mixture of briefing sessions, strategic development and education content.